Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?
Martech
APRIL 15, 2022
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is.
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Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. Find him on Twitter and LinkedIn.
illumin
APRIL 18, 2024
User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Always gather data with consent Consent is critical to ethical collection and the golden standard for data privacy protection.
Brightedge
JULY 22, 2022
The W3C table of contents is 209 pages alone and we still must account for Google and user experience standards. we still have to account for Google standards and user experience standards. A consumer looking to purchase a product is more likely to start at Amazon.com than they are to start at Google.
Envy
APRIL 5, 2022
With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google. How Topics API works (Source: Google ).
Litmus
OCTOBER 6, 2021
Follow Veronica on LinkedIn and Twitter. From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Veronica Best. VP of Product at Dyspatch. See the full Litmus Live agenda.).
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