Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms? Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. New Kinds of Advertisements.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 217

Paid Content Distribution Cost Per Thousand Budget Programs 217

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 128

Mobile Marketing Work Management Marketing Automation Services Marketing Management 128

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What Are SERP features? What Are SERP features? It depends who you ask.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 26, 2024

Google accused the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S.

Paid Search Agency 114

Paid Search Agency Google Companies Mobile Advertising 114

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

Mobile Advertising 98

Mobile Advertising Advertising Agencies Advertisements Advertising 98

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Contently

MAY 13, 2024

Google has reportedly been rolling out this shift for years. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 94

Google Lead Ranking Lead Scoring Paid Search Agency 94

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 114

Paid Search Agency Ads Campaigns Ad Building 114

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 117

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 117

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Here are tips for various marketing channels: 1.

Advertising Channels 103

Advertising Channels Optimization Tips Mobile Advertising 103

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. For mobile apps, the behavior is similar.

Marketing Attribution 124

Marketing Attribution Marketing Analytics Tools Analytics Features 124

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites. What are interstitials?

Google 120

Google Brand Identity Branding Banners 120

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no.

Marketing Analytics Tools 103

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 103

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. Create mobile-ready email campaigns. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. However, their functionality and areas of use differ.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier.

Privacy Protection 121

Privacy Protection Privacy Mobile Advertising Mobile Marketing 121

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Read next: DOOH advertisers seek hyper-local, contextual targeting.

Paid Search Agency 128

Paid Search Agency Mobile Advertising Companies Digital Transformation 128

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Digilant

APRIL 8, 2021

As mobile apps utilize geolocation services to guide local business locations, cross-channel social media strategies inspire real-time product reviews. Multimedia-based posts today can determine a marketing campaign’s bottom line. Because we have so much mobile-bound data to work with, it can be tough to identify the most relevant.

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This is definitely true of search engine optimization.

Search Marketing 129

Search Marketing SEO Mobile Advertising Long Tail Marketing 129

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. businesses $5.4

B2B Marketing 97

B2B Marketing Linkedin B2B Social Marketing 97

PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Stevens & Tate

JUNE 6, 2022

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. The changes are going to make knowing the speed of a mobile site essential.

Adwords 105

Adwords SEO Effectiveness Lead Scoring 105

QuanticMind

FEBRUARY 21, 2019

These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. Prioritize Mobile Web Design.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Stevens & Tate

SEPTEMBER 6, 2019

The mobile market has skyrocketed over the past decade. As such, it’s no surprise that businesses both big and small are focusing more and more on mobile marketing. At this point in time, the mobile market accounts for almost 75 percent of all digital advertising spending.

Mobile Marketing 40

Mobile Marketing Tips Mobile Advertising SMS 40

Launch Marketing

SEPTEMBER 13, 2023

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Mobile Advertising 59

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Now, advertisers are scrambling to find the solution.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Work Management 126

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? You want to target people interested in buying luxury watches, so you create a Google Ads campaign using keywords related to luxury watches. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Navigate the Channel

NOVEMBER 10, 2023

The Age of Information is old news – we are now in the Age of Local advertising. The Age of Local advertising prioritizes local relevance. The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. The wide net variety marketing of the past is dead.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65