article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. A new year means new opportunities. CMOs have long encountered this problem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Instead, they opt for a fractional hire to free up their marketing budget. Content creation is the epitome of marketing best practices.

CMO 223
article thumbnail

How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

article thumbnail

Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Small business marketing .

article thumbnail

3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” We need to experiment with marketing too. Set some aspect of your budget aside – say 10% – for marketing experiments.

article thumbnail

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Social media is big with marketers, but a struggle for sales. marketers with 100 or more employees use social networks for marketing purposes.