Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

ClearVoice

OCTOBER 14, 2019

Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. The HubSpot landing page builder is relatively easy to use.

Landing Pages 45

Landing Pages CMS Development Conversion Industry CMS 45

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Audience and keyword research ppc lead generation tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

FunnelEnvy

MAY 27, 2024

Are website visitors dropping off at crucial points in your funnel, like landing pages or opt-in forms? Your funnel should seamlessly guide potential customers (aka qualified leads) through the customer journey toward conversion, ultimately driving revenue and customer acquisition. High Abandonment Rates. Low Conversion Rates.

Top of Funnel 62

Top of Funnel Cost Advertising Funnels Lead Ranking 62

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Is landing page always necessary for Google ads?

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Unbounce

OCTOBER 18, 2021

To promote networking, women holding leadership positions in leading tech companies run courses as well as open-invite webinars that explore topics from feminism to salary negotiation. Community is also a key feature in their marketing lead gen efforts. And that’s something you just can’t put on a Google Ad. No problem!

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

LeadSquared

SEPTEMBER 29, 2015

In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. Can we save our Facebook ads as we do in Google Adwords, if we don’t want to add payment at that time? You can use LeadSquared landing pages in Facebook ads. You can start off with something as low as 1$-2$.

Lead Gen 52

Lead Gen Facebook Webinar Metrics Tactics 52

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn may afford you more real estate than Google Ads, but brevity is still your friend. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Unbounce

JULY 7, 2021

They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. Today, Google indexes more than 35 trillion web pages, with 500 000 new pages going live each day. For Unbounce, Landing Pages Just Aren’t Enough Anymore.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Marketing Insider Group

DECEMBER 21, 2020

Research from Google reports that a whopping 45% of B2B brands started using digital tactics for the very first time since COVID-19 upended in-person life. Shift from lead gen to customer retention. Overwhelming focus on lead gen instead of retention has been the elephant in the room for quite some time.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

SmartBug Media

JUNE 22, 2020

Marketo’s examples assume that you are using Marketo forms and landing pages, but you can use a similar approach with a third-party form tool. If you’re using Facebook Lead Ads or LinkedIn Lead Gen Forms (which capture leads entirely within their respective platforms), you’re in luck.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Unbounce

MARCH 28, 2019

First, by creating landing pages for their clients that get higher conversion rates time and time again. Customized landing pages are a proven way to improve the performance of paid advertising, email, and lead generation campaigns. Offer Landing Page Services with Inarguable ROI.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Landing Pages 111

Oktopost

JULY 15, 2020

Those conversion rates carry over to paid ads, too, with another HubSpot study showing LinkedIn ads converting at 6.1% , more than double the rate of comparable Google ads. The leads are better. LinkedIn has done a great job at training their AI for lead generation form conversions. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

PureB2B

MARCH 28, 2022

Landing Pages. In B2B lead generation, most campaigns direct the prospect to a landing page of some sort, with the goal of gathering more information. Landing pages can tend to run long, so focus on the crucial information your buyers need. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Unbounce

NOVEMBER 18, 2020

That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated conversion goal.

Landing Pages 145

Landing Pages Work Management Lead Gen Paid Search Agency 145

Unbounce

JANUARY 26, 2021

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. How would the pros rethink your landing page? From there it was simple.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Unbounce

NOVEMBER 18, 2020

That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated conversion goal.

Landing Pages 128

Landing Pages Work Management Lead Gen Paid Search Agency 128

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 13) Post to your Google+ page during launch week.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

PureB2B

JUNE 20, 2022

If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. So where does this fit into your lead generation efforts?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Biznology

AUGUST 21, 2013

The search terms customers use to find your site, the landing pages through which they enter your site, and the devices they use to access your information—whether desktop, tablet, or mobile—work together to uncover key drivers of consumer intent. Then adjust your landing pages to highlight the things your customers care about.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Outbrain

MAY 4, 2022

Leverage landing pages & email automation. A landing page is a tool dedicated to capturing and converting leads, so it’s an important element of your website and lead generation strategy. This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Unbounce

OCTOBER 13, 2020

While building excitement for future events easier said than done, building an awesome event landing page can help you do just that. With the right message and conversion-focused call to action (CTA), your event landing page can take visitors from “That looks kinda neat” to “I can’t miss out on this!”.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

LeadSquared

NOVEMBER 22, 2019

What model of lead attribution do you use? Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? Give 10-15 visits for a landing page to know its performance.

PPC 52

PPC Lead Ranking Planning CTR 52

ConvertKit

JANUARY 20, 2022

Landing pages. Promoting your projects and products is easier with a landing page. Custom media like images, videos, and files help make your landing page more engaging to increase your email list subscribers. Lacks full-featured landing page customization. Pros of using ConvertKit.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Unbound B2B

JANUARY 10, 2023

Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. Lead gen is not a simple exercise. Do you need help finding good lead-generation partners locally? The reason?

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Use these ideas as inspiration for your next lead gen campaign. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Outgrow

JULY 28, 2021

You can embed the survey you create on your project landing page as a full-page embed, in-page embed, popup embed, or even as a chatbot. Outgrow survey builder lets you generate leads easily with efficient and customizable lead gen forms. Wanna know how Outgrow surveys look in real-time?

Customer Surveys 52

Customer Surveys Outgrow Template Lead Gen 52

Buffer

FEBRUARY 3, 2019

Fast-forward to 2018 and Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas, generating mid seven-figures per year in revenue — with much of its new business coming directly from leads generated on Instagram. Instagram Stories: The lead-gen secret weapon. Managing Editor.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Directive Agency

JANUARY 9, 2019

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. I recommend using their Lead Gen Form because, while we want to disrupt the user as they are exploring LinkedIn, we don’t want to take them completely out of the platform.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Outbrain

AUGUST 22, 2021

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Here’s an example of how I attracted more than 1000 leads who were interested in automated templates for Google Sheets.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204