Remove Google Remove Keywords Remove Leads Remove Research
article thumbnail

8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Just input a keyword, and you’ll see popular articles and posts. Site audit.

article thumbnail

Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Don’t feel that you need to cram the keyword into every other sentence.

Keywords 105
article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

article thumbnail

AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Google treats AI content like any other, focusing on quality and relevance. Human-authored content outperforms AI and hybrid content in keyword rankings and web traffic. For now, choosing human content is recommended, but Google’s guidelines may evolve. Human content still leads in terms of engagement and SEO performance.

article thumbnail

20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. What Are Google Search Operators? I’ve listed those first.

article thumbnail

8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. That’s the reason you need advanced Google search strategies. Advanced tips don’t just help you research. You have two primary options to do so.