Paul Gillin

JUNE 4, 2010

The social media generation now expects important information to find them. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. News about Sudan is an “eat your broccoli&# story. We don’t like it, but we need to know it.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Sounds simple but it ain’t necessarily so. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

. –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. In the future, value will come from generating demand that never existed, as the iPhone has done. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. As social networks have grown, so has the amount of noise they generate.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50