B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. Are you leveraging your B2B marketing assets to achieve better results faster?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Do they spend a lot of time on Facebook and follow your content there? Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 19, 2015

Terry wrote back that he spends quite a bit of time on writing each issue and is looking for a way to systematize some of his key processes. In general , people don’t read much today. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 29, 2011

Buy Vowels : “In the television game show Wheel of Fortune, contestants have the option of solving a word puzzle (a potentially risky move that can generate quick winnings) or buying a vowel (spending a bit of their cash to improve their knowledge about what the puzzle says). ” So, U.S. companies, what do you say?

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

, the level of competition you face in your market and the stage of the product or industry lifecycle you are in (how fast do you want to drive marketing?) ( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing? ).

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 7, 2010

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 23, 2015

The article abstracts or snippets allow you to keep the email brief and drive traffic to your website (and clearly track what people read and how long they spend on your site), but if they don’t click through you may need to provide entire articles in the email.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Marketing departments plan to spend $135 billion on online content in 2014. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

DECEMBER 16, 2010

According to Facebook’s statistics page today, 500 million people spend 700 billion minutes on Facebook every month. Facebook is part of our culture, especially for younger generations. Businesses spend millions on email, web sites, search engine optimization and traditional marketing. Facebook is free.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 27, 2010

Source: Forbes Insight - The Rise of the Digital C-Suite ) As younger generations move up in the workforce, the executives who make the decisions are the ones who grew up in the information world. Make sure your online presence is appealing to all generations and that it shines over your competitors! ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2015

If you’re doing it right, you spend some time editing your photos and creating some interesting text to go with them. In summary, I think Pinterest is great for generating brand awareness and getting your products and services in front of buyers more quickly. If it’s interesting enough, people will follow you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 12, 2010

The marketing spend may increase during this stage, but the sales volume should increase as well. Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s a popular way everyone is learning about products, and it’s especially popular with generations that grew up with video gaming. It seems easy to come up with ideas for videos for consumer products.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 1, 2013

Is it because (as I wondered recently) more people are working and can’t spend time on Facebook in their office? Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. What do you think?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100