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  • WRITTENT  |  FRIDAY, APRIL 26, 2013
    [Generation, Marketing] Google+ Hangouts, LinkedIn Contacts and Other Fascinating Tools
    guess you are hungry for new tools to solve your small marketing problems, and here they go! Such an appeal generated 300 weekly subscribers and more than 56 million views in a year. You might wonder how marketers benefit from this innovation. Marketing News Social Media Marketing 'Hello everyone!
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Generation, Marketing] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Content Creation Copywriting Online Marketing 'Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 31, 2012
    [Generation, Marketing] Leapfrogging Social Media Stumbling Blocks
    Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space.  With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them?  So what’s a marketer to do?  B2B Search Engine Marketing Blog Social Media Strategie
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Generation, Marketing] 12 Awesome Tweets to Inspire Marketing Transformation
    Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Generation, Marketing] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
    This deep dive into marketing automation has been almost as fun as it has been informational. Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. Market Bright also provides full document storage and asset management.
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Generation, Marketing] Show Them the Money! (Or at Least the Marketing Performance Report)
    'In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. In this post, we will discuss how to showcase the fruits of that labor in terms of useful, actionable marketing performance reports. final thought.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Generation, Marketing] 4 Social Posts That Can Captivate Any Audience
    When it comes to being creative and standing out, wedding photographers JoAnne and Jason Marino have the market cornered. One look at their marketing photo for their business, Imagine Photography , proves it. Social Media engaging social media posts imagine photography small business marketing Social Media Marketing social media post
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Generation, Marketing] Top Internet strategy, marketing and technology links for the week of July 14, 2012
    Here are the top Internet strategy, marketing and technology links for the week of July 14, 2012… Vocus: Small Businesses Shouldn’t Have to Piecemeal Their Marketing  (Small Biz Trends). Three Digital Marketing Initiatives That Complement Your SEO Program  (Marketing Profs). Email Marketing: How Much Is Too Much?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Generation, Marketing] Mi6 Quick Tip #7
    The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. But if key stakeholders in your market are using social media then you must participate to some extent. One good place to start is to listen to your market. Marketing, Lead Generation and Selling to CIOs.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Generation, Marketing] 13 Awesome Twitter Lists for Inbound Marketers to Follow
    So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. And of course, follow what us HubSpotters are sharing about marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Generation, Marketing] 5 Steps to Feed the Content Beast
    'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Step 1:  Pick a Strong Topic.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Generation, Marketing] 5 Social Media Benefits for Accounting and Financial Services Firms
    Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Or it may be simple reluctance to change – when business practices evolve, it can be a challenge to move on from traditional styles of marketing that have always worked well for your firm.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Generation, Marketing] 6 Perfect Places for Your Email Sign up Forms
    Our subscribers get some great marketing tips and advice delivered right to their inbox. “Even a jaded email marketer can be converted with some clever text,” she jokes. By purchasing a lead generation card, you’ll attract a whole host of new customers. Want more marketing tips and advice? Check it out.
  • WEBBIQUITY  |  MONDAY, MAY 6, 2013
    [Generation, Marketing] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
    'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Generation, Marketing] The Problems With Using Spreadsheets to Manage Your Marketing Budget
    'Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets.  The impact ripples throughout your spreadsheet based marketing budget. 3)  Spreadsheets are not scalable. Budgets
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Generation, Marketing] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels.  For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Generation, Marketing] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The 10 Greatest Marketing Campaigns of All Time. My oh my, has the world of marketing changed!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Generation, Marketing] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. Now is an incredible moment for B2B marketing. These metrics calibrate marketing results with sales results. Get serious about social marketing. Awesome.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Generation, Marketing] Are you Using Database Strategies to Reach the Professional Tradesmen?
    Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. That’s where database marketing comes in. This tool can help you segment your audiences into customers, potentials, different markets or applications.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Marketing] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    'The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. For example, there’s been some cross-posting over the years between Webbiquity and the Blue Focus Marketing blog. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Generation, Marketing] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    Sales and marketing alignment encompasses many things, but perhaps one of the most vital benefits of tightly integrated operations is turning the united front of engagements into improved experiences and enhanced conversions. Modern Marketing approach is to enable bits and pieces of each to influence every stage of the funnel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2011
    [Generation, Marketing] Follow the Yellow Brick Road to Revenue Performance Management
    Like Dorthy, most B2B marketers also find themselves on an undesirable journey in a foreign place- swept away by a cyclone of channel proliferation, 24×7 access to information, and a highly competitive environment.  Under this pretense, every organization now has a very real destination for their Sales and Marketing efforts. 
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Generation, Marketing] Create Content Like A Publisher : 7 Ways to Go Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. Marketing content marketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Generation, Marketing] Marketing Campaigns That Broke the Internet [SlideShare]
    Keep them hooked -- switch between tension and relief to generate suspense. '"Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Or at least it feels that way. Inbound
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Generation, Marketing] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Generation, Marketing] 100 Social Media & Content Marketing Predictions for 2010
    Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Online video will emerge as the most important tool for marketers in 2010.  
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Generation, Marketing] Marketri LLC Continues to Expand with Addition of Marketing Manager
    DOYLESTOWN, Pennsylvania (January 10, 2013) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has hired Jennifer Wasilisin Burns of Abington, Pennsylvania as marketing manager. Wasilisin Burns earned a B.A. About Marketri LLC.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [Generation, Marketing] Is There a Crisis In Crisis Management?
    Marketers have come to realize that brands are extremely vulnerable.  Market value is largely driven by intangible assets like brand equity and goodwill.  We have come to realize that a brand is essentially what the consumer says it is – not what the marketer says it is.   Blue Focus Marketing @bluefocus360.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Generation, Marketing] 7 Real Marketing Interview Questions From HubSpot's CMO
    In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.".
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Generation, Marketing] The Secret Sauce to Marketing Success is Sitting On Your Desk
    'In 2012, US businesses spent $68 billion of local advertising just to generate phone calls. Just to generate phone calls. Do phone calls really generate business? No wonder businesses are willing to shell out the big bucks in order to generate phone calls—they know phone calls are good for it. We’ll tell you why.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Generation, Marketing] 5 Educational Email Marketing Infographics
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. Use of Video in Email Marketing by GetResponse.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [Generation, Marketing] Top 10 Tips for Marketing Automation success
    'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Well, often at the top of a marketer''s ''things to do list'' is the need to add new prospects into the funnel. We often call it Demand Generation - which is a mixture of technologies and techniques.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Generation, Marketing] 20 Marketing Tricks to Get Your Kids to Simmer Down
    You're a marketer. Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. oh yeah, the kids are loose.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Generation, Marketing] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    'We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. We have original data that indicates photos on Facebook generate 53% more likes than average posts. With all these content types, aren’t we forgetting something? Oh right. Here''s what you do.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Generation, Marketing] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Generation, Marketing] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ). Tweet This Stat! ). Tweet This Stat! ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2011
    [Generation, Marketing] Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
    Many will treat Buffett’s investment as a tacit approval of the technology sector, especially the SaaS industry, which has been performing well in the midst of a weak turbulent market. The result is an easy-to-understand revenue generating strategy even a luddite can get behind. The news came as a shock to the industry.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Generation, Marketing] Top 10 Takeaways from the 2010 Content Strategy Forum
    Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Amorphous marketing is out.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Generation, Marketing] How to Hire The Perfect Person To Run Your Social Media
    Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. Social media marketing. There is an almost endless list of potential tasks for social media marketers. Your social media work is generating a small but steady trickle of sales.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Generation, Marketing] “How-to” Video Content as Your First Line of Case Deflection
    pieces of information before a customer makes a purchase, so it’s safe to say the buzz over content marketing isn’t just hype. Our job now as marketers is to make sure that we have the right content for customers to select our product or company as the perfect choice. lead generation and 2. Where did you start?
  • HUBSPOT  |  THURSDAY, OCTOBER 14, 2010
    [Generation, Marketing] A Marketer’s Guide to Content Curation
    There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. Curation.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Generation, Marketing] 5 Tips for Creating Amazingly Effective Email
    'Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety of cost-effective marketing messages. Email also provides instant gratification for marketers, because you can quickly understand what’s working with your audience and what’s not.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Generation, Marketing] Power of the Journey for Social Businesses
    And in the essence of transparency, AT&T is a client of Blue Focus Marketing. In a recent Forbes article , Ann Lewnes, SVP of Global Marketing for Adobe, commented, “Adobe made a massive investment to (re)train and reconfigure our team. . . . VP & General Manager, Digital Marketing – Adobe.  Social Collaboration.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Generation, Marketing] Power of the Journey for Social Businesses
    And in the essence of transparency, AT&T is a client of Blue Focus Marketing. In a recent Forbes article , Ann Lewnes, SVP of Global Marketing for Adobe, commented, “Adobe made a massive investment to (re)train and reconfigure our team. . . . VP & General Manager, Digital Marketing – Adobe.  Social Collaboration.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Generation, Marketing] What Does a Content Career in Marketing Look Like?
    So I took a job doing some copywriting and copyediting in a marketing department. had no intention of growing a career in marketing, but it''s the closest I could get to getting paid to "use my words.". Skip ahead some years, and here I am with a career in content, and a career in marketing. marketing path, too! Writing.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Generation, Marketing] How to bring your B2B marketing into the real world.
    Far be it from me to refer my readers to articles about consumer marketing, but David Baker’s post “ Funnel Experiences &# in Media Post ’s   Email Insider got my attention. He proposes a switch to “lifestyle&# marketing.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Generation, Marketing] Mother's Day: 6 Lessons Your Mom Taught About Marketing
    And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. There is an old saying that marketers tell the truth in advance. They sign was a marketing ploy to make me feel better. Good marketers don''t lie. You don''t need to market these things.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies
    figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. And the numbers don’t lie. What’s yours?
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Generation, Marketing] 9 of the Most Shocking Guerrilla Marketing Campaigns of All Time
    Executing a remarkable guerrilla marketing campaign takes a lot of things. Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. that's what outbound marketers want you to think!
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Generation, Marketing] What’s An “Online Lead Development Ecosystem”?
    'Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients. If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Generation, Marketing] PR and Marketing: Are Bloggers the New Journalists?
    '“We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. Are you trying to generate new business leads?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation, Marketing] How Workflows Take Marketing Automation to the Next Level
    Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows go way beyond simple marketing automation , though. Workflows are one of the most powerful tools available to the modern marketer.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Generation, Marketing] How to Breathe New Life Into Your Marketing With Visual Content
    But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. Let's get started!
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Generation, Marketing] 101 Marketing Charts and Graphs [Data]
    Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. 101 Marketing Charts. Free Download: 101 Marketing Charts and Graphs.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    [Generation, Marketing] Are You Using LinkedIn For New Business Development?
    LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Marketing Tips Social Marketing hubspot jim lister using linkedin for new business development
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Generation, Marketing] 7 Trends From The Focus Technology Marketing Handbook
    I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day. The 7 Trends In Technology Marketing identified in the Technology Marketing Handbook: Positioning and Branding.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Generation, Marketing] 5 Tips for Creating Share-Worthy B2B Email Content
    Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 17, 2011
    [Generation, Marketing] Becoming Sally Part Two – Get to the Point
    Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. m not sure I’d give you even that long, but let’s assume you’ve written a decent subject line and I’ve found my glasses and I’m ready to read, and let’s accept that I’m not your target market anyway.  It doesn’t apply in email marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Marketing] 6 Ways Social Data Can Inform Your Marketing Strategy
    It has enabled engagement and interaction between the brand and the consumer -- but as marketers, we crave more. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Spot the Trends.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 13, 2013
    [Generation, Marketing] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
    SEO (search engine optimization) used to be a B2B marketer’s dream come true. Because Google is forcing marketers and SEOers to wean themselves off the crutch of keyword marketing. The main problem with keyword marketing is that nefarious SEO firms used it as a siren call for top rankings. Woohoo! Run away! Fast!).
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Generation, Marketing] It’s a Small (Online) World After All
    My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot. To my knowledge, this is the first account of one of us on the floor getting contacted directly and generating a potential lead. Image via CrunchBase.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Generation, Marketing] How to Separate the Good Marketing Leads From the Bad
    Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. In a more-is-always-better world of lead generation, it may seem counter-intuitive to try to weed out email subscribers. It's time to separate the good eggs from the bad.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Generation, Marketing] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? Wheat crackers are a pretty dry product to market.
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation, Marketing] Is Face-to-Face Marketing "Old School?"
    The reality is that both face-to-face (old school) and virtual marketing (new school) are essential components to any company's communications strategy. Both face-to-face and virtual marketing have specific benefits. Virtual marketing will keep the dialog with prospects and customers fresh and lively year-round.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Generation, Marketing] Social Media Automation? Here’s a rational plan!
    Marketing generalists have enough on their plates. Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Marketing generalists have enough on their plates. 'By Eric T. Automate it. Commun.it
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Marketing] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    That''s when it hit me: What if marketers didn''t have to shell out more money for photos, obsess about copyright laws , and fret over permissions? Where to Use These Photos in Your Marketing. Here are some great ways to use stock photos in your marketing. Embarrassed, I quickly investigated. Scary story , right?
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Generation, Marketing] The 3 biggest social media events of 2014 and what they taught us
    As of writing, the video has attracted over 64 million views, and helped generate significant user engagement on Nike’s social channels. Here are the key takeaways social media marketers can learn from the Ellen Oscar selfie. Again, tying a campaign to a specific cause seems to generate much more user engagement. FIFA World Cup.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Generation, Marketing] 10 Ways Small Business Marketers Can Crush Big Competitors
    There's plenty of room for both of you in the market; you'll just have to get creative and strategic to combat their more bountiful resources (that's the diplomatic way of saying that they have tons of cash and manpower). Get a good handle on your inbound marketing analytics. Be an agile inbound marketer. But why not dream big?
  • MARKETRI  |  TUESDAY, OCTOBER 1, 2013
    [Generation, Marketing] How Much Does Marketing Cost?
    'Insight into what your professional services firm should pay for marketing. So why is it so hard for marketing firms to answer the simple question, “How much does it cost?” Have you been consistently doing some form of marketing, or are you making up for a lot of lost time? How about an iPhone?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Generation, Marketing] 5 Reasons SMBs Should Be Tracking Marketing Spend
    But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads and marketing campaigns are driving money — and which aren’t. Want to learn more?
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 4, 2013
    [Generation, Marketing] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
    'For direct response TV (DRTV) marketers, this can be a turbulent time. The rise of smartphone adoption means many consumers will search for and view DRTV ad content on their phones, so mobile must now be factored in to marketing campaigns. If you’re a DRTV marketer, part of that optimization should be your IVR.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation, Marketing] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    So you're an arts and crafts marketer. It's a bummer brand marketers get that reputation, because it typically stems from a total lack of understanding of the impact branding and design has on other areas of marketing. Those that think branding is just a fluffy, marketing buzz word need this blog post. Got it. Tisk tisk.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation, Marketing] A Marketer's Complete Guide to Launching Mobile Apps
    In fact, in December 2011, the 1 millionth mobile app was pushed to market. Luckily, using inbound marketing, you can pull off a successful mobile app launch that costs more in time and planning than it does additional budget, and that will ensure your audience knows about your new mobile app and incites downloads. Rate it.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Generation, Marketing] Data is the New Don Draper: the Rise of Analytics in the Marketing World
    Marketing is forever changed by the rise of analytics, but that shift doesn’t have to mean the undoing of more traditional marketers, especially when there are tools readily available that can provide the data needed to close every glaring gap in marketing campaigns. Lo and behold, by 2010, Twitter generated $44.6
  • BLOG MY CALLS  |  MONDAY, JUNE 24, 2013
    [Generation, Marketing] Why Do SMBs Fail at Measuring Their Marketing?
    'Most SMBs have a good local presence, they''re able to generate good revenue, so why should they measure marketing? Data shows that most SMBs don''t track marketing ROI. Small businesses believe that measuring marketing is quite expensive, but that’s just not true. Here are some reasons: 1) They think it is expensive.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Generation, Marketing] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. In marketing these media and channels all have their place, depending on your goals and customers, in a smart mix that revolves around the different touchpoints and stages in the customer life cycle.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Generation, Marketing] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Internet Marketing Jam). Mashable!).
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Generation, Marketing] The 7 Worst Marketing Emails You've Ever Seen
    Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage. Image Credit: Generation Bass.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Generation, Marketing] Social CRM By Numbers [INFOGRAPHIC]
    Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management. Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 7, 2010
    [Generation, Marketing] Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation
      Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   Adapt Strategies to Your Market. The temptation is enormous.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Generation, Marketing] Laugh and Learn with Find New Customers – Episode 61 | The Proprietary Journey
    Jeff Ogden, President of the B2B Lead Generation and global marketing company Find New Customers – and the host of the very popular show, Mad Marketing TV , shares a marketing lesson each week using wit and humor. We also invite you to check out Mad Marketing TV at www.madmarketing.tv.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Generation, Marketing] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. 10 Types of Social Proof for Marketing.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Generation, Marketing] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    This is where video marketing enters the fray. This makes the internet marketing environment ripe for conquest, with small to mid-size firms having a major advantage due to their ability to operate with agility, pivoting much quicker than their larger counterparts. The Time is Ripe for Video Marketing. Get on Board!
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 18, 2012
    [Generation, Marketing] Public Speaking Tips and Techniques with CK Kerley
    In this great interview, Jeff Ogden of the sales lead generation company Find New Customers (who is himself an expert speaker) sits down with a top public speaker, Christina CK Kerley of CKB2B.com (@cksays) CK shares ideas such as: Why passion for your subject is so important. Fear of Public Speaking is #2 and Fear of Death is #6.).
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Generation, Marketing] Measure Your Content Marketing ROI with Call Tracking
    'Businesses today continue to spend more on content marketing. If you’re a content marketer, that may be reason to cheer, but it should also be reason for apprehension. Those are good metrics to have to help you shape your content marketing strategy, but they rarely impress C-level executives. You need to be prepared.
  • DIGITAL VOICES  |  TUESDAY, MAY 22, 2012
    [Generation, Marketing] Big Data and the New Marketing Paradigm
    In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? First let’s define Big Data. Tasks like A/B testing (e.g. link].
  • E-QUIP  |  SATURDAY, AUGUST 20, 2011
    [Generation, Marketing] E-Quip Blog: 10 Top Tips on. Marketing
    Marketing. That should be the primary goal of your marketing program. Marketing will never replace calling on new clients, but it can bring some of them to your door. This latest in my "10 top tips" series draws both from my own experience and the latest research on what works best in professional services marketing: 1.
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 24, 2013
    [Generation, Marketing] More B2B Social Media Fact vs. Fiction
    Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   B2B Marketing social media Twitter
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Generation, Marketing] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Marketing ROI. So for our marketing ROI metric, we will use gross profit.
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Generation, Marketing] The Friday Marketing Rant: You Should Care About Phone Calls
    'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. We''ve written several blog posts recently about the growing momentum about phone calls in the marketing world. Marketers are starting to accept that phone calls matter.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Generation, Marketing] Is Lead Nurturing Possible Without Lots of Content?
    Hundreds of marketers have built robust lead nurturing  programs, ranging from simple drip campaigns  to sophisticated lead life-cycle campaigns , using only a few white papers or webinars.  How can they do this with limited content marketing assets?  was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MARKETRI  |  THURSDAY, JULY 11, 2013
    [Generation, Marketing] Marketing Automation for SME’s: Our Interview with an Industry Expert
    'Over the past several years, we have been hearing more and more about the topic of marketing automation. There is an overwhelming amount of information out there regarding marketing automation, as well as a plethora of platforms to consider with a seemingly endless number of capabilities. So what exactly is it? Surveys.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation, Marketing] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. You just might be able to take your content marketing to that next level. Now, back to Miley.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Generation, Marketing] A Marketer's Guide to APIs
    Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. APIs As a Marketing Platform. Need more leads? ” Why Do APIs Exist?
  • EB2BLEADS  |  FRIDAY, MARCH 25, 2011
    [Generation, Marketing] Simple Social Media Marketing Strategy
    You may have talked about it, some think they already do it, but what actually is social media marketing ? One of the great things about social media marketing is that it supports the inbound marketing methodology. Following a permission based marketing approach. How you get involved in social media marketing ?
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Generation, Marketing] 11 Ways to Make Social Media Marketing Less of a Time Suck
    Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. And if you're doing social media marketing -- real social media marketing -- you know that. 11 Ways to Make Social Media Marketing Take Less Time. No more pulling content out of thin air, marketers! Nailed it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation, Marketing] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels. Can This Last Forever?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Generation, Marketing] Adopting a Piggly Wiggly View of Social Media
    Most marketing execs get this and the need to come up the digital curve. Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. Organizational Development marketing strategy social media social media solutions social media strategyBut I do know this.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2010
    [Generation, Marketing] Social Media Marketing Tips from the Experts: Rick Burnes
    Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Digg this!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 2, 2012
    [Generation, Marketing] Revenue Performance Management: Making the Top Line Top Priority [Infographic]
    Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. B2B Marketing Infographic Revenue Performance Management b2b marketing revenue performance managementIs your company maximizing revenue using RPM?
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