VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 2, 2013
[Generation, Marketing] Introducing the First IVR Solution Built for Use by Marketing, Sales, and Support Teams
'Marketing, sales and support teams use IVR (interactive voice response) programs to automate and expedite a wide range of functions. Today, Ifbyphone is excited to introduce the first and only IVR solution built from the ground up for use by marketing, sales, and support professionals. Ifbyphone’s New IVR Solution.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Generation, Marketing] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers.
SAZBEAN | SATURDAY, MAY 25, 2013
[Generation, Marketing] Top Internet strategy, marketing and technology links for the week of May 26, 2013
News & Notes
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
[Generation, Marketing] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
“The next generation of these leaders will be something in social, mobile and local, he said. Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? Share email.
HUBSPOT | MONDAY, JUNE 11, 2012
[Generation, Marketing] How to Make More Money From Existing Customers With Marketing Automation
Why, then, are current customers such an under-marketed to segment of our databases? One reason might be for lack of scalable marketing campaigns that can be run; luckily, marketing automation makes all of that way easier. But are there opportunities to use automation to generate revenue from current customers? Ready?
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2009
[Generation, Marketing] Buyer Behavior in a Recession
Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. What this means is that B2B marketers need to change their marketing strategies during a recession.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Generation, Marketing] 5 Ways to Prepare for the Future of Email Marketing
” If you share his sentiment, you will want to hear what the future of email marketing holds for us. This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing.
EB2BLEADS | TUESDAY, MAY 3, 2011
[Generation, Marketing] Should You Use An In-house Or Outsourced B2B Marketing Team
One of the major concerns that stops a lot of businesses from broadening their marketing efforts is whether they have the capacity to take on additional marketing work and if it falls within their existing pool of skills. Digital Marketing Strategist. B2B Marketing specialist in online Lead Generation and Lead Nurturing
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013
[Generation, Marketing] Hire Jeff Ogden of Marketing Made Simple TV fame for your executive interviews
As the Creator and Host of the popular syndicated TV show, Marketing Made Simple TV, Jeff Ogden has interviewed numerous famous business leaders – such as SVP and CMO of GE Beth Comstock, the famous marketing expert Guy Kawasaki, the global head of social media at Ford, Scott Monty and so forth. 'David Sable, Y&R CEO.
HUBSPOT | SUNDAY, SEPTEMBER 16, 2012
[Generation, Marketing] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
Happy Sunday, marketers! Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. This jarring shift from online to mobile activity has left marketers wondering what to do next. Curious to read more?
B2B MARKETING INSIDER | FRIDAY, JUNE 18, 2010
[Generation, Marketing] Need to Drive Leads? Try These Traditional Tactics Now
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Good stuff!
TRADESMEN INSIGHTS | THURSDAY, JANUARY 19, 2012
[Generation, Marketing] What Are You Doing to Drive Traffic to Your Blog?
Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. have found that Twitter and the groups that I belong to on LinkedIn generate more traffic to my blog than any other source. Guest posts, there are certainly others in your space.
MODERN B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Generation, Marketing] Lessons Learned from Facebook’s “LMS” – Like My Status
After learning the rules of the game, I perused through similar status updates and was amazed by the volume of likes and comments generated by the simple request. For more insights on how to engage your customer via social channels, check out our Definitive Guide to Social Marketing. Modern B2B Marketing
HUBSPOT | WEDNESDAY, DECEMBER 22, 2010
[Generation, Marketing] Top 10 Inbound Marketing Ebooks and Webinars of 2010
As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. The Science of Facebook Marketing. Marketing Data: 101 Marketing Charts and Graphs.
DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
[Generation, Marketing] Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog
Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. mass one-to-one marketing on a scale basis.
B2B MARKETING ONLINE | THURSDAY, MARCH 4, 2010
[Generation, Marketing] Debate: Have bad practices led to email's demise as a prospecting tool?
Whilst the 15 per cent who do interact in some way can generate some ROI, the potential negative impact on the remaining 85 per cent is often forgotten. In my business, I need all the intelligence I can get about market trends, developments that might impact our business and tools and products that can support our business processes.
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Generation, Marketing] How Top Brands Use Instagram, and Other Marketing Stories of the Week
If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. It's already Sunday?! Man, the weekends fly by so quickly in the summer. Yikes.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 31, 2013
[Generation, Marketing] Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work. Bridgewater, NJ – July 31, 2013 – Blue Focus Marketing is proud to announce the release of The Social Employee: How Great Companies Make Social Media Work on Friday, Aug. 'Press Release. View the book trailer here.
HUBSPOT | TUESDAY, MAY 8, 2012
[Generation, Marketing] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
But a new announcement may help put it back on the radar, at least for marketers. Interested in testing out the tool in your marketing efforts? We'll discuss some great ways to leverage Hangouts on Air in your marketing later in this post, but here's a technical tutorial on how to create and launch your own on-air Hangout.
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010
[Generation, Marketing] Top 10 Clichés to Avoid in B2B Marketing Content
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) All Rights Reserved.
FATHOM | TUESDAY, APRIL 22, 2014
[Generation, Marketing] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there! During the webinar , we openly discussed the reasons for needing a new storage solution, our process in evaluating potential providers and ways we encouraged adoption among our marketing and sales teams. much more efficient).
VOICE-BASED MARKETING | MONDAY, JULY 22, 2013
[Generation, Marketing] Making Your Mobile Marketing Count with 6 Essential Strategies
The trick is developing a mobile marketing strategy that snaps them up. The truth is, if you want to make the most of your mobile marketing, you need to make sure you have the following bases covered. Make sure you have an understanding of which keywords in mobile searches generate calls and revenue for your business. Want more?
VOICE-BASED MARKETING | THURSDAY, DECEMBER 5, 2013
[Generation, Marketing] Case Study: Online Marketing Firm BitCadet
'Online Marketing Firm BitCadet Uses Ifbyphone to Help VersaTube Increase Leads by 208% and Sales by 89%. BitCadet is an online marketing agency specializing in conversion rate optimization. Stage One: Generate and Track Leads from Online Marketing. Increase revenue by 89% year over year.
SAZBEAN | FRIDAY, JANUARY 11, 2013
[Generation, Marketing] Overcoming Planner’s Block: The Content Marketer’s Edition
Putting together a content marketing plan is no walk in the park. While there is no such thing as a standard content marketing plan, our particular process typically involves hours of discovery and research, a 40 – 70 page written document, a 20 – 30 slide presentation, and then delivery and discussion. First, be very afraid.
B2B MARKETING MENTOR | THURSDAY, AUGUST 8, 2013
[Generation, Marketing] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
'These days, it seems like the marketing world can’t stop talking about native advertising. While the number of leads generated from these campaigns wasn’t made public, research shows that organizations relying primarily on inbound marketing techniques (such as native advertising) experience a cost per lead that is 2.5
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Generation, Marketing] 5 Ways Crappy Content Destroys Your Inbound Marketing
Why exactly does low quality content kill your inbound marketing, and how does it do it? Let's break it down to the five major ways (and these are major, guys) crappy content will wreck your inbound marketing. Inbound links are your inbound marketing moneymaker. And why does this destroy your marketing? Forever.
HUBSPOT | WEDNESDAY, JUNE 13, 2012
[Generation, Marketing] When to Use Static vs. Dynamic Lists in Email Marketing
In email marketing, the success of your messages is largely dependent on the quality of your list. It might sound simple, but we're surprised by how many marketers really don't know the difference -- and when to use one or the other, for that matter. When to Use Static Lists in Email Marketing. Do you understand the distinction?
HUBSPOT | SUNDAY, MAY 12, 2013
[Generation, Marketing] Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
This week, this saying held especially true in the world of inbound marketing. We''re still not sure yet if this new feature is good or bad news for marketers. While the new ad format opens up more opportunities to attract visitors and generate leads from Facebook, it could potentially alienate Facebook users.
WEBBIQUITY | WEDNESDAY, APRIL 11, 2012
[Generation, Marketing] Riding the Social Media Struggle Bus? You’re Not Alone
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. Reach out. Interact.
HUBSPOT | SUNDAY, JUNE 24, 2012
[Generation, Marketing] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Bring your s'mores, and gather 'round for something even more tantalizing than ghost stories: inbound marketing updates, freshly roasted from all around the web. The lesson? 26 hours.
INBLURBS | WEDNESDAY, JANUARY 19, 2011
[Generation, Marketing] 4 Easy ways to make your brand more social
If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants. You must know about inbound marketing agency to make your brand more social and how to get customers attached to your brand. How to create your brands social story.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 25, 2012
[Generation, Marketing] Is VOC Working For You?
Voice of the customer efforts are all the rage in B2B marketing circles these days. We’re asked about VOC and customer understanding by B2B marketers than any other topic and it’s the subject of this year’s B2B research (which you should absolutely register to see in-person! ).
THE ROI GUY | THURSDAY, APRIL 18, 2013
[Generation, Marketing] It Just Takes Longer. Your Sales Cycle in 2013?
To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. B2B Magazine Sales Enablement Value Marketing Alinean Frugalnomics content marketing ROI SiriusDecisions sales cycle TCO Pisello Sales Tools Value Selling
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Generation, Marketing] 6 Steps to Successful Blogging
Here is some insight from Content Marketing World. At the same time, he decreased his traditional marketing spend by over 75%. Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Here are 42 different ways to package your content marketing.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 8, 2010
[Generation, Marketing] Is there science behind effective PR?
If they’re not, they might generate irrelevant results that have no relevance to the end game. The key is that the content is useful to the target audiences you want to reach, and void of marketing puff. Tags: PR marketing success The formula for perfect PR Is there such a thing as a formula for the perfect PR campaign?
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Generation, Marketing] 10 Signs You're Failing at Marketing Automation
All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. Here are 10 signs that you are failing at marketing automation. Marketing can be hard.
HUBSPOT | THURSDAY, NOVEMBER 3, 2011
[Generation, Marketing] How to Be a More Agile and Effective Email Marketer
With the winter holidays around the corner, you have probably started planning email marketing campaigns around the seasonal celebrations. In its purest form, this type of email marketing is a way for companies to piggyback on something timely. So how come marketers don’t do more of this? Connect with HubSpot
HUBSPOT | TUESDAY, MARCH 15, 2011
[Generation, Marketing] Gmail Releases Smart Folders, Email Marketers Be Aware
But Gmail's newest feature, Smart Folders , might be received with less enthusiasm from email marketers concerned about their click-through rates. Smart folders mark the start of a new major challenge for email marketers. Marketing Takeaway. Filters like Smart Folders aren't going to change email marketing overnight.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Generation, Marketing] Why Free? Why Now?
June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Digital marketing is no longer a niche part of the overall marketing budget. The most technically sophisticated marketing organizations (e.g. Why Free?
WHAT WORKS - WHAT DOESN'T | MONDAY, SEPTEMBER 20, 2010
[Generation, Marketing] Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
For endors, they generate profit margins as high as 85%. Tags: IT Marketing InfoWorld maintenance agreements offshore support profit margins software firms software upgrades vendor negotiating tips Besides the hassle of trying to get a rebate from a vendor, good luck trying to quantify the value of an upgrade.
FEARLESS COMPETITOR | SATURDAY, AUGUST 10, 2013
[Generation, Marketing] What You Can Learn about Hiring Leaders from Abraham Lincoln
Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. You can also sign up for free bi-weekly market tips from Find New Customers here.
B2BBLOGGERS | WEDNESDAY, MAY 19, 2010
[Generation, Marketing] Search Engine Marketing and B2B – #B2BChat
And according to a survey by Sapient Interactive, 33% of CMO’s and senior marketing professionals state that Search campaigns deliver the best results, ahead of email (23%) and display advertising (14%). How are B2B marketers incorporating SEO and PPC into their demand generation strategy? What are the pros and cons?
HUBSPOT | WEDNESDAY, APRIL 6, 2011
[Generation, Marketing] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 30, 2012
[Generation, Marketing] Manufacturers – Do you Have These Five Essential Website Elements?
With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. The industrial buying market is undergoing changes. An industry that once relied purely on traditional marketing to generate sales leads is now moving online.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 20, 2013
[Generation, Marketing] Are you Using Database Strategies to Reach the Professional Tradesmen?
Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. That’s where database marketing comes in. This tool can help you segment your audiences into customers, potentials, different markets or applications.
HUBSPOT | MONDAY, JANUARY 10, 2011
[Generation, Marketing] 12 Email Marketing Mistakes To Avoid [New Report]
While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Here are the "Dirty Dozen" and my brief commentary on each with their current relevance to your email marketing efforts.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 1, 2012
[Generation, Marketing] A Guide to Lead Qualification: The Basics
That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. The conversion of sales inquiries into actual sales is the key way to measure the effectiveness of a company’s marketing reach. Sales Leads.
WRITING ON THE WEB | MONDAY, APRIL 4, 2011
[Generation, Marketing] Is Your White Paper a Sales Pitch in Disguise?
I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.
HUBSPOT | SUNDAY, APRIL 14, 2013
[Generation, Marketing] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.
MODERN B2B MARKETING | MONDAY, JANUARY 31, 2011
[Generation, Marketing] Frequently Asked Questions about B2B Social Media
by Andrew Spoeth Earlier in January, we presented a one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. In this first in a series of posts, Paul addresses some of your top questions about B2B social media marketing.
SALES CHALLENGER | MONDAY, SEPTEMBER 16, 2013
[Generation, Marketing] Increase Inside Sales’ Output With Automation
From marketing and lead generation and tracking to physically dialing customers, automation can help increase the efficiency of the sales process. All of the companies we profiled used automated lead scoring techniques but only one had fully automated both the marketing and sales sides of the equation.
B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
[Generation, Marketing] Subject testing: Hate it in the classroom, love it in B2B marketing.
Today, as a B2B marketer, testing is a good thing that delivers answers. Testing, in fact, is the thing that keeps us from failing and allows us to continually improve the success of our outbound marketing efforts. Direct marketing has always been about testing. Having the right “voice is critical in all B2B marketing.
SALES CHALLENGER | MONDAY, DECEMBER 23, 2013
[Generation, Marketing] The Challenger Sale: Mindset or Method?
First, CEB members know that Challenger has evolved well beyond what’s in the book (which is definitely written more at the level of “philosophy” by focusing on the changes in customer buying behavior we’ve observed and the best selling and marketing approaches in light of those changes). The key point is that Challenger is actually both.
UNDER THE ARCH | THURSDAY, JUNE 27, 2013
[Generation, Marketing] 5 Surefire Topics for Business Blogs
Done well, a business blog can drive traffic, generate sales, and establish a company as a thought leader. Content Marketing Marketing Communications Social Media Marketing blog blogging blogs content content strategy 'A business blog is one of the most cost-effective and easiest ways to promote a business.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Generation, Marketing] How to Automate Your Social Media Marketing Like the Pros
There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. LinkedIn is a stellar lead generation mechanism , so give people an ebook that only the very niche audience on your LinkedIn group would be interested in. Use the Right Tools. Schedule Content at the Right Times.
ENGAGE | MONDAY, FEBRUARY 4, 2013
[Generation, Marketing] 3 Old Tricks for the New SEO
Turn to content marketing. Content marketing attracts backlinks and adds value for your readers. And the best part is, to make content marketing work for your company, you can modify or improve some of the old tricks you already know. Content marketing gives you the opportunity to beef up your social signal.
MARKETING ACTION | FRIDAY, MARCH 14, 2014
[Generation, Marketing] 6 Tips for Better Email
But most B2B marketers find that only a small percentage of the leads we generate are actually ready for sales. That means most leads need to stay with marketing longer for nurturing as we continue to engage with them, often through email. The post 6 Tips for Better Email appeared first on Marketing Action Blog - Act-On.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 22, 2011
[Generation, Marketing] When Content Strategy Meets Social Activation – A #ProfsChat Review
So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !).
BLUE FOCUS MARKETING | SUNDAY, JANUARY 19, 2014
[Generation, Marketing] The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters “Some (Really) (Important) Stuff”
At Blue Focus Marketing, we were so enamored with Peters’s initial concept that we decided to pad it out a little bit , elaborating on the essential components Peters listed and adding the social executive (SX) as the engineer of the S-Train. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 21, 2011
[Generation, Marketing] Eight Scintillating Lessons from SXSW
Priebatsch opined that the era of social is over and will be replaced by the “game layer. His presentation generated controversy and I found my mind alternatively wandering between a) “he’s 22, and not everybody thinks like a gamer, and b) “this guy is a genius. Here is his TED talk. He said the U.S.
VERTICAL RESPONSE | FRIDAY, MARCH 28, 2014
[Generation, Marketing] How to Effectively Use Facebook Ads + Email
'On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With that, Amy Porterfield , Social Media Marketing World Speaker, strategist and co-author of the book, Facebook Marketing All-In-One for Dummies , says we all need to have a major mindset shift.
LEDGER BENNETT | SATURDAY, JUNE 22, 2013
[Generation, Marketing] 10 Biggest B2B Marketing Challenges
'You’re probably tired of hearing that B2B marketing is changing. Here’s our view of the 10 biggest challenges facing B2B marketers like you. . No common purpose means reduced marketing productivity, efficiency, performance and value. . Marketing and Sales Alignment. Which is fine. Except it really is. Challenge 1.
HUBSPOT | MONDAY, MARCH 28, 2011
[Generation, Marketing] How Can Small Businesses Leverage Social Media? [Marketing Cast]
We encounter this question frequently and wanted to dedicate an episode of the Weekly Marketing Cast to it. Maybe you are a local business owner, or an entrepreneur, or a marketer at a small company. So that leads to your marketing tip of the day: if social means share , go and create something share-worthy!
BIZNOLOGY | WEDNESDAY, MARCH 19, 2014
[Generation, Marketing] Is the end of television advertising near? Maybe, maybe not
When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 22, 2011
[Generation, Marketing] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0”
LEADERSHIP | TUESDAY, JUNE 24, 2014
[Generation, Marketing] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. The top benefits of social marketing are: (1) Increased exposure. 4) Generated leads. Facebook?
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Generation, Marketing] 11 Ways to Totally Screw Up Your Inbound Marketing
There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. 11 Ways to Screw Up Your Inbound Marketing. You know why?
MARKETING ACTION | WEDNESDAY, AUGUST 14, 2013
[Generation, Marketing] Which Customer Emotions Drive Business Results?
As Colin notes in this LinkedIn post, “ How Emotions Generate $$$ ”: …Many organizations talk about their desire to have ‘loyal’ Customers, as they know this is the most cost-effective way to make more money. Attention Cluster: These are the emotions that marketing attends to. Content Marketing customer experience
B2B MARKETING ONLINE | THURSDAY, MARCH 4, 2010
[Generation, Marketing] No FD, no comment
Zina Manda , director of Mardev, shares her advice on making your lead generation strategy a success and impressing the financial director. Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. Which media channels are best at generating leads?
VIDYARD | TUESDAY, DECEMBER 10, 2013
[Generation, Marketing] Tips for Running Successful Event Campaigns
'Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Reaching out in advance allows you to generate leads outside of the conference itself.
E-STORM | THURSDAY, DECEMBER 10, 2009
[Generation, Marketing] Top 10 Resources – Search Engine Marketing
In no particular order, this list’s goal is to provide our readers with sources that will help you develop strategies and tactics for your go-to-market planning. ClickZ Search Experts Advice and Opinions Forum Experts Search Marketing Advice and opinions, latest trends 10. Fast.Foward. Yahoo! Buzz Index The Yahoo! Privacy Polic
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 15, 2011
[Generation, Marketing] Five Tips for Building a Successful Start-up – And Creating Jobs
These small companies generated 65 percent of the net-new jobs over the past 17 years. By using our own marketing automation platform and employing the most up-to-date content marketing and social-driven marketing strategies, we successfully accomplished for our fledgling company what Marketo would eventually do for its customers.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Generation, Marketing] Boost Your Marketing Offers Through Education & Testing
Though there are probably hundreds of tiny tweaks you can make to better optimize your landing pages, two elements remain the engines behind lead generation: education and testing. You should be using your site to constantly educate prospects and test marketing offers. Tracking performance remains the foundation of lead generation.
KOMARKETING ASSOCIATES | TUESDAY, MAY 21, 2013
[Generation, Marketing] Search: Moving Beyond Your Website in 2013
After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Google+ Search Engine Marketing Blog Search Engine Optimization It makes sense.
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 30, 2014
[Generation, Marketing] How B2B Professionals Can Use Content for Personal Branding
He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too. Interviews Marketing Sales B2B Social Media Content Marketing personal branding social selling Photo credit: Flickr.
B2B MARKETING ZONE POSTS | TUESDAY, FEBRUARY 2, 2010
[Generation, Marketing] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
Best of B2B Marketing. The ultimate guide to blogging when you don’t have time to blog - grow - Practical Marketing Solutions , January 25, 2010 This is a blog post for anybody who has trouble finding the time to blog. In this post I want to focus on the trends in Marketing Automation for 2010. In other words, everybody.
SOCIAL MEDIA B2B | FRIDAY, JUNE 18, 2010
[Generation, Marketing] Recent B2B Marketing and Social Media Posts
Here are some recent posts about B2B marketing and social media that I wanted to share. Some of the topics are a little broader than just social media, but they are relevant to marketers working in the space. The Power of Blogs & Social Media in B2B Marketing. 10 tips to blow online lead generation wide open.
MARKETING INTERACTIONS | TUESDAY, MARCH 10, 2009
[Generation, Marketing] Marketing Metrics: The Hard and The Soft
There's a huge amount of discussion lately about measuring marketing based on ROI. The Hard Marketing Camp wants to tie everything to sales metrics saying anything that doesn't result in a revenue measurement doesn't count. The more visibility marketers have, the less focus will be spent on quantity and the more on quality.
HUBSPOT | TUESDAY, AUGUST 2, 2011
[Generation, Marketing] Why Content is Still King in Higher Education Marketing
They are part of the digital generation, brought up with computers, smart phones and other digital devices. The Marketing Takeaway. Just like for any business's marketing strategy great content starts out on your own website and should be cross pollinated across all your online presences. College Websites Need To Be Easy To Use.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Generation, Marketing] Walmart Defeats Target in Monumental Marketing Matchup
To celebrate, we thought we’d take a look at how two of the biggest holiday retail outlets compare as inbound marketers. Walmart and Target both generate an enormous amount of traffic. According to Compete.com data from Marketing Grader, Walmart gets approximately 59,168,536 unique visitors a month. Give it a try.
B2B MARKETING INSIDER | MONDAY, MAY 10, 2010
[Generation, Marketing] Social Media and the Case for Marketing Optimism
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Or at least predictably.
INTEGRATED B2B | THURSDAY, FEBRUARY 27, 2014
[Generation, Marketing] The drive for more business credibility and returns from marketing
'I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In 72% are tired of being asked for money without explaining how it will generate increased business. you allow to launch marketing activities with little or no measurability.
FEARLESS COMPETITOR | THURSDAY, JULY 26, 2012
[Generation, Marketing] Tweroid and Buffer – Match Made in Heaven
As the President of the sales lead generation firm Find New Customers, I’m always looking for an edge. Then I saw this post on Social Media Examiner “ 5 Twitter Tools to Enhance Your Marketing :” (Click the highlighted words for the original article.) Looking for a smart social media scheduling tool. was using Timely.is
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Generation, Marketing] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
'Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. That way, you''re generating ideas while spreading buzz about your campaign. Coke followed one simple marketing principle: personalization.
HUBSPOT | SUNDAY, AUGUST 19, 2012
[Generation, Marketing] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. Except, you know, for the whole complete opposite of inbound marketing thing.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Generation, Marketing] Why Spam Commenters Are Better At Marketing Than You
You might think you've generated a genuine comment when, in reality, it's just an evil ploy for inbound links and clicks. As inbound marketers working to drive leads to our business, what can we learn from blog comment spam? Marketing Lessons From Spam Commenters. The same holds true for you inbound marketing tactics.
SOCIAL MEDIA B2B | TUESDAY, MAY 17, 2011
[Generation, Marketing] Another 18 Awesome B2B Social Media Statistics
Usage : More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent. More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Source ). Source ). indicated 1 year or longer).
FEARLESS COMPETITOR | MONDAY, AUGUST 5, 2013
[Generation, Marketing] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
Editor’s Note: I love to stand up in front of a crowd and wow them, like I did in the live Marketing Made Simple TV show with Scott Monty of Ford Motor Company at Social Media Club NYC. Jeff Ogden , an award-winning marketing expert and President of Find New Customers was pleased to share this guest post with you.
BIZNOLOGY | THURSDAY, OCTOBER 20, 2011
[Generation, Marketing] Social business and the workforce: ROI, risk and reward
” They feel like they are introducing the equivalent of an automobile for today’s generation, but get upset when their audience only fears that automobiles are risky, dangerous to pedestrians and drivers alike, and too complicated. Image via Wikipedia. conference , and a handful of years since terms like Enterprise 2.0 and the 2.0
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
[Generation, Marketing] Accelerating Revenue Performance
Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. Marketing and sales need to adapt.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Generation, Marketing] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark, Inc. Contests are an important way to generate awareness and engagement with your brand’s social channels, but before that can happen, you have to devise a strategy for promoting them. Does Video Marketing on Pinterest Make Sense for B2B Companies?
WEBMARKETCENTRAL | FRIDAY, FEBRUARY 27, 2009
[Generation, Marketing] BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn.
WEBBIQUITY | WEDNESDAY, DECEMBER 26, 2012
[Generation, Marketing] Seven Expert Social PR Guides and Tips
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.
HUBSPOT | FRIDAY, JULY 15, 2011
[Generation, Marketing] Blog Posts Most Valuable B2B Marketing Content [Data]
The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.
WEBBIQUITY | MONDAY, DECEMBER 17, 2012
[Generation, Marketing] 17 Tragically Common Copywriting Mistakes to Avoid
With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. ” Marketers are producing more content. 54% plan to increase content marketing spending next year. And user-generated content is trusted more than advertising or promotion.”
MODERN B2B MARKETING | MONDAY, MAY 6, 2013
[Generation, Marketing] Interaction Analysis as a Leading Indicator of Funnel Conversions
'by Rajiv Kapoor Here’s a problem almost every marketer has faced. Conversions to marketing qualified leads are 10% below where they were last quarter. One cause of the problem could be that you did not have enough marketing activities. If your only marketing activity was sending emails out this would be an easy analysis.
FATHOM | THURSDAY, NOVEMBER 14, 2013
[Generation, Marketing] For B2B Content is Key: Content Marketing Strategies to Drive ROI
'The importance of content marketing can’t be denied. B2B companies can use content marketing to drive ROI with great success—but it takes work. Content marketing without any direction is never effective, it needs to take place within a coherent marketing strategy. Determine Your Goals. Identify Your Target Audience.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 11, 2014
[Generation, Marketing] New Changes Coming to Google Adwords
Additionally, because slight variations of words can have very different meanings and can signal different intent, advertisers may see a rise in marketing costs. Get marketing tips delivered weekly with the VR Buzz. © 2014, VR Marketing Blog. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 26, 2011
[Generation, Marketing] Wow! 500 Posts about B2B Social Media
And even when we wrote our book this past Spring and Summer, we kept publishing posts about B2B social media and marketing. The biggest lesson for B2B marketers is that blogging is about consistency. Ways B2B Companies Should Be Using Facebook For Lead Generation. Marketing B2B marketing milestones social media
3D2B | TUESDAY, MARCH 18, 2014
[Generation, Marketing] Are You Making the Biggest Internet Marketing Mistake?
'Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. It appeals to marketers with its promise of cost-effectively attracting prospects who are genuinely interested in their products and solutions.