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  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 22, 2011
    [Generation, Marketing] My Review of the Book “Managing Content Marketing” by Robert Rose and Joe Pulizzi
    “ B2B marketers are in an arm’s race around content. ” Paul Dunay, Buzz Marketing for Technology. recently finished the book Managing Content Marketing by Robert Rose ( @Robert_Rose ) and Joe Pulizzi. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Generation, Marketing] Top 10 Tools for B2B Marketers
      In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Hootsuite: Scheduling social posts helps to keep B2B marketers organized without sacrificing engagement.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Generation, Marketing] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. The business marketing systems have their own weaknesses, particularly in operational support.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Generation, Marketing] How Social Media Can Impact Corporate Culture
    The key to improving your company culture with social media marketing. When we talk about online marketing, we’re usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Generation, Marketing] 5 Internet Marketing Metrics Not to Obsess Over
    Analytics is an important part of inbound marketing. Marketers should constantly be measuring their marketing to refine programs, improve upon under-performing initiatives, and decide which marketing channels they should focus on. But when it comes to measuring marketing, sometimes it's hard to know which metrics to use.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Generation, Marketing] Fearless Competitor named the #1 B2B marketing blog in America today
    It keeps his content both fresh and different, while supporting us marketers and the overall profession. The Best B2B Blogs of 2012 highlights blogs that provide valuable tips and expert advice on B2B hot topics, including, lead generation, sales, lead nurturing, marketing and more. Christina “CK” Kerley, BoB winner. Blog age.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [Generation, Marketing] Ease Email Marketing Headaches
    B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Generation, Marketing] How to Hire The Perfect Person To Run Your Social Media
    Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. Social media marketing. There is an almost endless list of potential tasks for social media marketers. Your social media work is generating a small but steady trickle of sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 16, 2015
    [Generation, Marketing] Matt Heinz: Social Media Integration is Key to Its Business Success
    Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important to businesses as it become more integrated into the business. Generate loyalty with customers Once a prospect becomes a customer, the goal is to keep them happy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Generation, Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Tweet This! Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Marketing] Straight talk on Patreon and patronage for content
    But my view is, this is not just a business blog generating cold leads. The post Straight talk on Patreon and patronage for content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’ve been writing a lot lately about pressures on monetizing content and new monetization ideas. ” : ). Or is it?
  • ACT-ON  |  FRIDAY, FEBRUARY 19, 2016
    [Generation, Marketing] Nofollow Tags: What They Are and Why They Matter
    User-generated content on your site is the first place where spammers look to infiltrate your site and control links. Comments, guest authors, press release submission, video submission, reviews and forums are a few common user-generated content functionalities seen on websites. Content spam was prevalent. Comment spam. Summary.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Generation, Marketing] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us. There are quite a few factors that can affect an email's ability to show up the way you, the marketer, originally intended! HTML Version. Plain and simple.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Marketing] Make the most of your content mastermind session
    The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. Content Marketing Internet Marketing content masterminding session CRM social mediaNobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Where to Start.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 9, 2010
    [Generation, Marketing] Marketing Automation Acceleration Package – our exciting new service
    Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or Genius.com.  Is it working or is it merely collecting dust? As I learned in my conversation with email marketing expert, Joel Book of ExactTarget (at left), software’s merely an enabler. It’s an engine.
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Generation, Marketing] 10 Tips for a Successful Trade Show Follow-up Campaign
    Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Here are 10 tips for designing an effective trade show follow-up campaign. Any response (e.g.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Generation, Marketing] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    Marketing and sales have been separated for far too long. Very similar to the problems many businesses are facing trying to connect with their market. So marketing is really selling in words, not some overly creative and colourful adventure. It’s the selling of ideas and concepts.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Marketing] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Whether you’re a DIY marketer or the CMO, it can be difficult to set aside budget for branding. Book club.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 13, 2010
    [Generation, Marketing] 50 Marketing Charts and Graphs (Thanks, HubSpot)
    marketing_charts_graphs_data_april2010. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. He’s been retained to write a new white paper and holds a BBA in Marketing from the University of Notre Dame. Paul Dunay,  Buzz Marketing for Technology.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 25, 2013
    [Generation, Marketing] Referrals: The Best New Business You Can Get
    Here are four tips for generating more leads through referral. And if you have other ideas on how to get more value from referral marketing, please share! Internet Marketing customer acquisition prospecting referral marketing referralsPhoto credit: Aidan Jones. Hands down, the best new leads come from referrals.  Plenty. 
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Generation, Marketing] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The new B2B marketing is Content Marketing.  Love Marketing?
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Generation, Marketing] The 3 Most Common Objections to Online Marketing for Professional Services
    In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Generation, Marketing] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control. As marketers we understand how these facets of the human psyche affect shopping habits—especially over the holidays. Infographic Modern Marketing Consumer
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation, Marketing] Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]
    In the seemingly eternal struggle to keep up with Google's algorithm updates , savvy marketers are always looking for ways to increase the authority of their content. For example, did you know that data-driven content generates 283% more backlinks than content that isn't data-driven? Neil Patel found that i nfographics generate 37.5%
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Demand Generation Fearless Competitor Find New CustomersWhy don’t you follow her?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 19, 2010
    [Generation, Marketing] 16 Things to Ask Before Starting a Content Marketing Initiative
    So many businesses are finally getting the content marketing religion, but they are trying to figure it out. invite you to read all 16 questions by visiting the original article 16 Things to Ask Before Starting a Content Marketing Initiative. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Generation, Marketing] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Your answers will help you evaluate the effectiveness of your marketing efforts. Otherwise they leave quickly.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Generation, Marketing] 5 Marketing Lessons from Harry Potter
    Rowling took when writing the books and marketing them. So as the movie series comes to an end on Friday, think about the marketing lessons that can be learned from Harry Potter. 1. As a marketer, it is important to develop a strategy. Viral Marketing. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Generation, Marketing] 28 Awesome B2B Social Media Statistics
    More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers.
  • MARKETING ACTION  |  FRIDAY, JANUARY 25, 2013
    [Generation, Marketing] Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media
    Social media has changed the way marketers do business, so hopefully you’ve been keeping up with the competition. Businesses using social media typically share common goals – to increase brand awareness and generate leads. Social Media Marketing Facebook marketing social media social media for business Twitter Twitter marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation, Marketing] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels. Can This Last Forever?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 15, 2012
    [Generation, Marketing] How Marketing Software With Social Features Can Increase ROI
    Marketers hear a lot about the importance of integrating social media with traditional software-based marketing tactics such as landing pages and email. In the past, integration was difficult because marketing software platforms didn’t combine social networking with other features. TOPIC: Social Media and Marketing Automation.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Marketing] Prospecting data accuracy
    Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. overall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2015
    [Generation, Marketing] Does a lean start-up mean lean ethics, too?
    My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. The field of marketing is brimming with grey areas even in large companies with HR departments and active legal advisors. Mom whispered. And think hard.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Generation, Marketing] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Joining me at this free event will be 62 of the world’s leading sales and marketing professionals who will share their newest and best sales practices. Lead Generation: Phone calls turn first-time webinar into million-dollar leads.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 23, 2012
    [Generation, Marketing] Do You Believe in Industrial Websites?
    We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads. Source: 2011 GlobalSpec Marketing Trends Survey). Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites.
  • B2B LEAD BLOG  |  MONDAY, MARCH 21, 2011
    [Generation, Marketing] Qualify B2B Marketing Leads with a Thank You! – B2B Marketing and Sales Tip #317
    There’s been lots of buzz about forms.  Do they help or hurt your lead generation efforts?  I’m not sure, but here at ReachForce we use forms When building out integrated programs I like to map out every touch point, its call-to-action and other links included (information gathering opportunities) in that touch.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Generation, Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. Of course, I ended up doing the same!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Generation, Marketing] The Challenges in Adoption of Marketing Technology « The Effective.
    Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Generation, Marketing] Four Strategies to survive automated writing and content bots
    This is an example of computers beginning to pass the famed “ Turing Test ” of computer-generated content that is indistinguishable from human effort. Labs around the world have announced computer-generated poetry , music , sci-fi novels , and rap lyrics. want to be the Bob Walk of marketing. Automated writing!
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Generation, Marketing] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. Now I lead a social media marketing team of – yep – social media managers. .
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Generation, Marketing] Sales 2.0: Marketing Automation & Salesforce Chatter
    write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about. Chatter and Marketing Automation.
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Generation, Marketing] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. Blog it. Wrong! It’s time to blog! Use the social media "trifecta."
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Marketing] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    Conversion lift is every marketer’s goal and it’s the reason we’re quick to try new tactics to rein in that elusive prospect. So, if you’re a B2B marketer looking for a way to re-engage with visitors after they leave your website, you may want to consider ad retargeting. Retargeting basics. And you’re right. It doesn’t replace it.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Generation, Marketing] Why Millennials Are Resistant to Advertising and Politics
    Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually.  62% say that if a brand engages them online (e.g.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Generation, Marketing] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
    On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation -- premium content that is only available to your prospects if they complete a lead generation form. Marketing your ebook.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [Generation, Marketing] Five Myths of Lead Management
    Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.  Myth #2:  Lead Management Is a Marketing-only Initiative.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Generation, Marketing] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.
  • DIRECT RESPONSE COACH  |  MONDAY, APRIL 16, 2012
    [Generation, Marketing] If you’re using Google Adwords, what happens AFTER the click?
    General Lead Generation Web MarketingThere is something very seductive about Google Adwords. major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. 
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [Generation, Marketing] Don't Count on Marketing Automation to Solve All Your Lead.
    Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?
  • THE POINT  |  TUESDAY, JULY 21, 2009
    [Generation, Marketing] Novell Webinar Invitation Needs a New Approach
    Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Generation, Marketing] 5 Tips to Increase Engagement on B2B Social Media Sites
    These offers can be a mix of things that generate awareness at the top of the funnel and things that help drive consideration. Anything that can be used as a call to action will be worthwhile for your marketing plans. 3. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Take risks.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Generation, Marketing] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    We generate high quality leads, align sales and marketing, and drive revenue. We believe marketing automation has a place in the world, but we are aware that if it’s not properly utilized, it very quickly creates a whole lot of nothing. Allow sales to give qualitative feedback to marketing. Why did we ask? Part 1. Part 2.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [Generation, Marketing] Keep it fresh
    Marketing lead-generation management-best-practices marketing-campaignsGoogle changes the logo at Google.com every day. The Simpsons changes the intro for each and every show. I, like everyone else watches closely. So why do I see the same boring ads on TV over and over and over? Car ads, pharma ads, banking ads. tune it out.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation, Marketing] 25 social media listening aids to increase your hearing
    Social Mention : is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach. Social Media Marketing business strategy social media listening social media marketing social media monitoring
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 18, 2007
    [Generation, Marketing] 4 Ways to Build B2B Customer Loyalty and Generate Referrals
    As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Generation, Marketing] 101 Marketing Charts and Graphs [Data]
    Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. 101 Marketing Charts. Free Download: 101 Marketing Charts and Graphs.
  • ACQUIRING MINDS  |  MONDAY, JUNE 1, 2009
    [Generation, Marketing] Should marketing be compensated like sales?
    Should marketing carry a quota on revenue? The answer is yes according to Joe Payne , CEO of Eloqua , a marketing automation software vendor (far left of above photo). 30% of the Eloqua marketing team's pay is contingent on Eloqua achieving its revenue objectives. Tags: B2B lead generation marketing quota
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 24, 2007
    [Generation, Marketing] New on WMC: Guide to Web-Based B2B Lead Generation Programs
    The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Generation, Marketing] DIY: 5 Free Tools for Creating Killer Infographics
    Thankfully, with the recent rise of infographics (information graphics), what used to require an avalanche of stats or analyses to dissect, can now be interpreted and relayed into an easy-to-read, fun, and visually appealing schematic – an excellent content marketing concept! Share away in the comments! © 2012, VR Marketing Blog.
  • BIZNOLOGY  |  THURSDAY, JANUARY 24, 2013
    [Generation, Marketing] 3 important SEO metrics to pay attention to
    Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement. Increase in non-branded keywords generating traffic. Photo credit: Search Engine People Blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 10, 2010
    [Generation, Marketing] The exciting, challenging, scary world of B2B marketing
    (Don’t miss the Fearless Competitor appearing live on HubSpotTV on November 19th at 4:00pm ET) There’s never been a more exciting – or a scarier– time to be a B2B marketer. Tough times lead generation marketing campaigns marketing funnel marketing sales sales challenges sales funnel
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] Marketing Buzzword Takedown
    That’s right, they’re using marketing buzzwords. Marketers these days have this knack for using buzzwords to the point of insignificance. want to make sure what we marketers do remains significant—and is communicated clearly to the outside world, especially those who are investing in marketing. Silence.
  • B2B LEAD BLOG   |  TUESDAY, MAY 11, 2010
    [Generation, Marketing] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Tweet.
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Generation, Marketing] Can Games Play a Role in B2B Marketing?
    So where does this leave the B2B marketer? To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. HS: What kind of companies are using games for marketing?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Generation, Marketing] 3 Important Sales Trends & Predictions for 2015
    B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. According to The Content Marketing Institute, 86% of B2B companies invest in content marketing. TREND #1: Content Fatigue / Focus. This situation can’t sustain.
  • THE POINT  |  MONDAY, MARCH 12, 2012
    [Generation, Marketing] Think Your Inside Sales Team Has it Covered? Think Again.
    I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s a win-win for both sales AND marketing. It’s enough to make a demand generation marketer weep.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 21, 2011
    [Generation, Marketing] How to Coax Content Out of Engineers
    Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. If you are a marketing department of one, I suggest you do whatever you can to hone your journalistic skills. If your marketing plate is already full (whose isn’t these days?),
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Generation, Marketing] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Because it generates engagement and shows the personal side of 365 Healthcare Staffing.
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Generation, Marketing] The Anatomy of a Highly Shareable List Post [Infographic]
    Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types. For example, did you know headlines with odd numbers generate 20% more clicks than headlines with even numbers?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Generation, Marketing] 7 Keys to Successful Lead Nurturing
    The B2B experts at the Aprimo Marketing Summit discussed this extensively. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is a critical element of lead generation programs. It’s bold, beautiful and short.
  • INFER  |  THURSDAY, MARCH 17, 2016
    [Generation, Marketing] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
    Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Most of today’s demand generation vendors sell you a list – perhaps with predictive scores if you’re lucky – and then just walk away,” said Vik Singh, co-founder and CEO of Infer. About Infer.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 5, 2015
    [Generation, Marketing] Why and How to Market Your Firm’s Brand Integrity
    As the limitations of a virtual marketplace continue to reduce most B2B firms to commodities, it’s become increasingly important to communicate not just what your company does, but to generate interest in what your enterprise stands for. And it’s a corporate asset that needs to be marketed. never succeeds.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Generation, Marketing] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Tease your readers.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation, Marketing] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. B2B Social Media Guides.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Generation, Marketing] 30+ Ideas for Measuring Conversions on a B2B Website
    When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Generation, Marketing] Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads
      Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   Can you give marketers three tips to connect with these hard to reach decision makers? What is B2B appointment setting
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Generation, Marketing] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    Particularly for consultants like me who work mostly out of sight of our clients,  but really for any business, trust is absolutely essential to maintaining long-term client relationships and generating referral business. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Generation, Marketing] The New Marketing Income Statement
    B2B Marketing | All Employees are Marketers. The book All Employees are Marketers by Richard Parkes shares some interesting ideas in this brief marketing book. (50 pages). The author, Richard Parkes, a Brit, also shares his thoughts about marketing today. Well said, Richard. What do you think? We love comments.
  • ACT-ON  |  MONDAY, JULY 4, 2016
    [Generation, Marketing] Six Takeaways from the Writing of The Declaration of Independence
    When I am stuck writing a sentence, or waiting for a marketing video to render, I can look out the window and see the world beyond. Lesson to marketers: trust your team, regardless of their age or “experience.” I am routinely amazed at the creativity, work ethic, and sense of humor of my younger coworkers. Helens. Committee of Five.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 22, 2010
    [Generation, Marketing] Webinar and White Paper on Marketing Measurement
    Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. I'll also be speaking with Marketo in an October 7 Webinar hosted by American Marketing Association. Tags: marketing measurement demand generation marketing automation marketo Please join us.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Generation, Marketing] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Happy Xchanging!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Generation, Marketing] New Webinar Recording: Multiply the Effects of Your Inbound Marketing
    by Seth Resler Did you miss our webinar on inbound marketing? Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. An outbound marketing strategy. 2. marketing automation strategy.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    [Generation, Marketing] The Real Need of Sales Today – Fewer, Better Leads!
    ” This is, frankly, why B2B demand generation and global marketing firms like Find New Customers exist today and we introduced the SCORE method. You can’t buy marketing automation software and fix this problem. And check out Find New Customers Introduces Demand Generation using the SCORE Method. Please
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation, Marketing] The 25 Best Slideshare Presentations Of 2013
    You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. The Content Marketing Deluge.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Generation, Marketing] Understanding the Relationship Between SEO and SlideShare
    Lead Generation. Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). SlideShare empowers users to utilize their presentations for off-page lead generation. B2B Online Marketing Blog Search Engine Optimization
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 4, 2010
    [Generation, Marketing] Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels
    Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. database) marketers and Web (i.e., Sweet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Generation, Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Generation, Marketing] The Edelman Trust Barometer 2011
    B2B Lead Generation – Trust is the Critical Ingredient. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 12, 2013
    [Generation, Marketing] How to Market “Made in USA” Products in Social Media Campaigns
    Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Generation, Marketing] Riding the Social Media Struggle Bus? You’re Not Alone
    Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. Reach out. Interact.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation, Marketing] How Marketers Can Avoid Those Dreaded Email Spam Traps
    So it's no surprise marketers are aching to get some real estate in those bad boys! But what about the people in between email marketers and spammers? the ones who are doing mostly good email marketing, but aren't really cleaning their lists. Here's what we learned about spam traps that we think email marketers should know.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Generation, Marketing] Inbound Marketing Goes Global
    More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We crave knowledge.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 11, 2011
    [Generation, Marketing] Industrial Content Reengineering for Improving WIFM Relevance
    Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. All it needs is some reengineering/repurposing of your existing marketing content to put the focus on addressing the WIFM of each stakeholder in the industrial buying cycle.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Generation, Marketing] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    Fearless Competitor ( [link] ) has been rated No. 1 as the Best B2B  marketing blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. says Mobile marketing expert Christina “CK” Kerley of CKB2B.com. Marketing blogging content marketing Find New Customers Marketing Made Simple video
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Generation, Marketing] 5 Tips to Help Close That Sale
    If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. Don’t rely on generic marketing materials and cookie-cutter sales pitches to get the job done. Blog Lead Management Lead-Generation SalesProven Ways to Increase Your Closing Rates. Exude Confidence.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 3, 2014
    [Generation, Marketing] Busted: The Worst Email Subject Lines, Ever!
    The purpose of writing an enticing subject line in your email marketing efforts is to achieve an open (which could eventually lead to a sale), but there are good and bad ways to go about gaining it. Let’s bust ‘em! © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. Yup, you read that correctly. quickly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Generation, Marketing] There Is No One Size Fits All B2B SEO Program
    High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. B2B Marketing Exposure.
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