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  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Generation, Marketing] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    Read this blog post to learn more about why low-quality subscribers are bad for business and why HubSpot unsubscribed 250,000 people from our Marketing Blog and started sending less email.). 3) Offer something extra to brand new subscribers. Inbound Marketing Email Marketing Content Marketing Blog Daily Canonical
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Generation, Marketing] 7 Easy Tips to Creating Stellar Email Content
    Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit. Even if your staff is small, ask everyone – not just marketing – to come to a meeting and toss around ideas. Tease your readers.
  • THE POINT  |  TUESDAY, JULY 21, 2009
    [Generation, Marketing] Novell Webinar Invitation Needs a New Approach
    Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 14, 2009
    [Generation, Marketing] The benefits of marketing automation
    LeadSloth had a very interesting post on the benefits of marketing automation.  I quote from the excellent post Marketing Automation — ROI, Efficiency or Revenue below. suggest three areas: More cost-effective lead generation. Tags: Lead Nurturing lead generation Where Do the Revenue Increases Come From?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Generation, Marketing] 12 Experts Define Key Performance Indicators (KPI’s)
    Generate 50% more leads. Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. The post 12 Experts Define Key Performance Indicators (KPI’s) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Rob Petersen, {grow} Community Member. Really.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 15, 2011
    [Generation, Marketing] Part Two: Marketing Measurement and Pissing People Off
    In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. So what are marketers doing today that lacks respect and upsets their audience ?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Generation, Marketing] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. And so would Sarah Hodges , the founder of Intelligent.ly , head of marketing for Smarterer , and all around data factotum. Strategy & Leadership and Marketing classes are also in high demand. My colleague Elle Woulfe would get a call.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Generation, Marketing] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. Just because we didn't break the record, though, doesn't mean that the Science of Inbound Marketing wasn't an epic success. Good question.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Generation, Marketing] DIY: 5 Free Tools for Creating Killer Infographics
    Thankfully, with the recent rise of infographics (information graphics), what used to require an avalanche of stats or analyses to dissect, can now be interpreted and relayed into an easy-to-read, fun, and visually appealing schematic – an excellent content marketing concept! Share away in the comments! © 2012, VR Marketing Blog.
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 15, 2009
    [Generation, Marketing] Use Outbound Marketing to target these 5 Buyer Types
    Given the popularity of social media and inbound marketing, when should outbound marketing be used ? For some types of buyers, outbound marketing is the only way to engage (e.g. Outbound marketing may be your only option to reach these buyers. The Buyer at the Tipping Point - B2B marketing is part art & part science.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation, Marketing] How CMOs Can Make Big Data Relevant to the Sales Team
    You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. So how can marketing departments leverage Big Data to help their organizations increase revenue? Example 2: Marketing Intelligence. Begin With a Pilot.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 1, 2012
    [Generation, Marketing] Social Media Influencers vs Social Media Ambassadors: What is Their True Value?
    Image source: [link] At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce , the subject of influence marketing is more than ever a major issue for most companies. What motivates brand advocates is beyond the control of marketing agencies.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Generation, Marketing] 8 Implicit Lead Scoring Criteria
    This is but a small taste of what you will find in the highly acclaim and simple guide to business to business lead generation called How to Find New Customers. Find New Customers is pleased to announce our new Marketing Automation Acceleration Service. There are other types of online behavior that you can track. Criteria. Forms. 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 10, 2015
    [Generation, Marketing] Straight talk on Patreon and patronage for content
    But my view is, this is not just a business blog generating cold leads. The post Straight talk on Patreon and patronage for content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’ve been writing a lot lately about pressures on monetizing content and new monetization ideas. ” : ). Or is it?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [Generation, Marketing] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Marketo was founded in late 2005, so let’s figure it averaged 10 employees during the previous two years, and that they cost only $150,000 because the early stage doesn’t involve marketing costs. Many costs are not fixed: staffing for customer support, marketing, sales and administrative functions will all increase as clients are added.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Marketing] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Whether you’re a DIY marketer or the CMO, it can be difficult to set aside budget for branding. Book club.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Generation, Marketing] Building Loyalty through Client Experience
    Most firms are organized into functional silos (accounting, marketing, different disciplines, different offices). With a client journey map, you can visually identify gaps or misalignment in your marketing, delivery, and internal departmental processes. Join us on LinkedIn for more insights and resources on lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Marketing] Words that inspire and change us
    On the latest edition of The Marketing Companion, Tom Webster and I get personal. Between us, we have more than 50 years of marketing experience and we’ve learned many important lessons along the way. Complete  Marketing Companion Episode Guide. Personal Podcasts The Marketing CompanionMore or less. More or less.
  • ANNUITAS  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Marketing] Countdown to 2016
    How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? If you planned strategically, thinking in terms of building a perpetual Demand Generation Strategy versus a tactical approach, end of year is not a mad rush to rustle up a few last minute deals. Ticktock.
  • WEBMARKETCENTRAL  |  FRIDAY, MAY 18, 2007
    [Generation, Marketing] 4 Ways to Build B2B Customer Loyalty and Generate Referrals
    As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 14, 2011
    [Generation, Marketing] Fight Them in the Cafés, Not on the Beaches
    Let’s not forget about our Generation G friends, either. Ad Agencies CRM Getting & Losing Business Random Rants Social Media ad agency B2B marketing bizmarketer brand police customer service Elizabeth Williams Generation G Hand-Wringers I told you so dance linkedin P-Cube porcupines sucky agency support forumsUgly things?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Generation, Marketing] Riding the Social Media Struggle Bus? You’re Not Alone
    Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. Reach out. Interact.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Generation, Marketing] Sales Alignment: Put Theory Into Practice
    Theory: Develop a strategy across the entire sales and marketing funnel. Firstly, make sure representatives from both marketing and sales are present. Theory: Produce content across the sales and marketing cycle. Theory: Measure what matters and use meaningful stats to educate both Sales and Marketing. Or does it?
  • WEBMARKETCENTRAL  |  MONDAY, SEPTEMBER 24, 2007
    [Generation, Marketing] New on WMC: Guide to Web-Based B2B Lead Generation Programs
    The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.
  • VIDYARD  |  MONDAY, DECEMBER 7, 2015
    [Generation, Marketing] Improve Your Content’s Performance by Improving Your Content Experience
    Content marketers are always trying to figure out ways to make their content better. The same rule applies to content marketing: Your content is only as effective as the experience in which it lives. Again, you don’t need me to tell you that CTAs are crucial for content marketing, especially where lead generation is concerned.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Generation, Marketing] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    As a student of marketing and social media, I am always looking for the best examples of content out there. Why Content Marketing Fails from Rand Fishkin  – Nearly half a million views. This is a great presentation on the 5 big mistakes brands make with content marketing and a good primer on how to avoid them. Top Videos.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Generation, Marketing] How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
    B2B Demand Generation | Insights from How to Find New Customers. The classic problem between marketing and sales: Marketing says Sales does not follow up on leads. Sales says Marketing’s leads suck.   The ball is not worth carrying. Marketing gives sales lousy leads and sales declines to follow up. Or is it?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Generation, Marketing] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
    If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing.  Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up.  Be a Revenue focused Marketer: It’s no longer enough for marketers to only be good at messaging. 
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Generation, Marketing] Nurture Content Failure
    successful MAS instance has a lot of moving parts to consider – from the process-oriented questions of lead management and the handoff to sales, data quality and data management questions associated with new lead records (and old ones), CRM integration, and more – so it not surprising that most Enterprises struggle with marketing automation.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Generation, Marketing] Five Customer Empowerment Tips: the Days of Intuition are Over
    The changing buying behavior and the multi-channel information gathering processes consumers display are impacting business and it’s not just about Generation Y or Generation C for that matter. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. So, what is it about?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Generation, Marketing] Two Marketing Success Stories from the History of the Super Bowl
    Marketing and advertising professionals can often talk for hours about the Super Bowl without once mentioning football. So as Super Bowl fever gets into full swing, here are two stories steeped in marketing takeaways from the history of the big game. State of Marketing Automation 2014: Processes that Produce. What’s in a Name?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Generation, Marketing] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Joining me at this free event will be 62 of the world’s leading sales and marketing professionals who will share their newest and best sales practices. Lead Generation: Phone calls turn first-time webinar into million-dollar leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation, Marketing] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. Content Marketing
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Generation, Marketing] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Chet wanted to pitch to Charlie that they start marketing at trade shows. Chet replied that he wanted to see the company participate in trade shows to increase lead generation and sales. Why can’t we do this with demand generation? Yes, the marketing landscape has changed dramatically with digital, social, and mobile.
  • CAPTORA  |  FRIDAY, JANUARY 22, 2016
    [Generation, Marketing] 3 Highlights From Revenue Roundtable: Boston
    So, why is marketing leading the charge? Because in the SaaS industry, marketers now have access to more and better data than anyone else in the company. Here’s an example: Goal : Company alignment + Marketing Transparency = increased investment. Together, we will lead the next generation of Growth Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation, Marketing] Matching Webinar Content to the Buying Cycle
    Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. Content Marketing This post is Part 1 of a 2-part series. Awareness Stage.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Generation, Marketing] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Demand Generation is persuasion. Convert!
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. (Guest post by Adam Kosloff ). You’re swamped.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Generation, Marketing] Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck
    Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Generation, Marketing] Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads
      Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   Can you give marketers three tips to connect with these hard to reach decision makers? What is B2B appointment setting
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Generation, Marketing] How to Make Your B2B Content More Lovable: 9 Tips to Try
    Sourcing B2B writers is one of the first and greatest challenges to generating great B2B content. 3) Predict the future. Predictive blogs tend to generate viral sharing and excited feedback. Whether it’s an abstruse coding trick, a marketing move, or some other niche technique, everything somehow goes back to the bottom line.
  • ACQUIRING MINDS  |  MONDAY, JULY 27, 2009
    [Generation, Marketing] 10 Signs that Sales & Marketing are Mis-Aligned
    Office Fight by trawin Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned. As a provider of lead generation services, we are afforded a unique position at the intersection point between sales and marketing to observe many of these 'canaries'. Rental Lists as Leads.
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Generation, Marketing] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Since January 2014, I’ve been working nearly exclusively with healthcare clients, trying to take their marketing to the next level from an online advertising perspective. For example, with health systems, we generally work with both a digital marketing director and an individual service-line marketing manager.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 16, 2010
    [Generation, Marketing] Don’t Buy Marketing Automation
    The Fearless Competitor explains why buying marketing automation without a plan is a very bad idea indeed. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Tags: Demand Generation Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 10, 2013
    [Generation, Marketing] Marketing Trends for 2013
    MarketingProfs lists ten marketing trends that will grow more prominent in the coming year. Digital marketing will continue to grow.". Digital marketing will solidify as the main channel for demand generation. Digital marketing services will surge.". Integrated marketing will gain popularity.".
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Generation, Marketing] 2012 #Nifty50 Top Men in Technology on Twitter
    Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. Director of Global Integrated Marketing and Content Strategy for SAP. Chris Adams – @chrishadams. in August 2006.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [Generation, Marketing] The Disconnect Between B2B Content Marketing and Customer Engagement
    The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 3, 2009
    [Generation, Marketing] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. Good post by a good friend. world. 
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Generation, Marketing] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic? Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Just look at Perez Hilton. Go to your target audience.
  • HUBSPOT  |  SATURDAY, OCTOBER 3, 2015
    [Generation, Marketing] 21 Powerful Ways to Grow Your Email List [Infographic]
    For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts. Email Marketing Lead Nurturing Daily Syndication
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 7, 2010
    [Generation, Marketing] Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
    Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Guest post by Alexandre Sagala.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 28, 2009
    [Generation, Marketing] What’s Prospect-Driven Marketing. How can it help improve sales?
    Is any type of marketing collateral or activity appropriate to use when connecting with prospects? From our many discussions, Jeff and I have developed and co-authored a new eBook called “Prospect Driven Marketing.” Tags: Demand Generation Easy lead generation Lead Nurturing lead generation Of course not!
  • WEBBIQUITY  |  MONDAY, APRIL 26, 2010
    [Generation, Marketing] Best Marketing Strategy Insights of 2009
    What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide.
  • PUZZLE MARKETER  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] Can CRM and Marketing Automation Be 1 Tool?
    I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The post Can CRM and Marketing Automation Be 1 Tool? appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation The solution, Salesformics.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Generation, Marketing] Understanding Google Analytics: 5 Basic Questions Answered
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Online Marketing WebsitesWhere are my website visitors coming from?
  • B2B LEAD BLOG   |  TUESDAY, SEPTEMBER 28, 2010
    [Generation, Marketing] B2B Marketing: Do you know how much your CEO really invests in demand generation?
    If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. Tweet.
  • LEADSLOTH  |  SATURDAY, MARCH 6, 2010
    [Generation, Marketing] B2B Marketing Automation Twitter Contest
    Genius.com has launched the Marketing Automation Tweeter contest to identify the most popular Tweep who tweets about Marketing Automation. thought it would be fun to try to find additional criteria for finding the top Marketing Automation Tweeters. “Marketing Automation&#. 25 people are nominated, including myself.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 7, 2012
    [Generation, Marketing] 6 Ways to Spice Up Boring Email Marketing Campaigns
    For a marketer, email is possibly the most powerful medium ever created. However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. This is true for both the marketer and the recipient. Take a Survey. Hold a Contest.
  • LEADSLOTH  |  SATURDAY, MAY 16, 2009
    [Generation, Marketing] Freelance Marketing Automation Consultant
    This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). June 8th I will officially start as a full-time consultant.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Generation, Marketing] Live from OMS: Integrated Marketing with DemandFrontier’s Todd Davison
    He has also partnered with Marketing Made Simple TV , so, since we are partnered, we wish to bring back this old post and re-introduce you to Todd., who shares tips here on creating effective marketing campaigns. How can I translate my marketing campaigns into qualified leads and, ultimately, sales? What are the marketing goals?
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2016
    [Generation, Marketing] What “test and learn” looks like in practice
    And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, fish where the fishin’s good. And learn for yourself.
  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [Generation, Marketing] A Simple Technique for Reducing Bounces & Unsubscribes
    Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*. That’s individuals moving, not companies. The result: more hard bounces and unsubscribes.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 13, 2015
    [Generation, Marketing] Benefits of Website Visitor Tracking
    Sales and marketers will benefit from visitor tracking. Keep in mind that visitor tracking technology is only a very preliminary step in the demand generation process and should be viewed as a complementary tool to your overall B2B sales process. Marketers will also know which social channels (Facebook, Twitter, etc.)
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Enjoy! . 1. Intel. Million.
  • MARKETING-GIMBAL  |  TUESDAY, DECEMBER 21, 2010
    [Generation, Marketing] Top Ten B2B Marketing Mistakes and How To Avoid Them
    In this ebook ten broad categories of mistakes were identified that B2B marketers. Demand Generation Marketing Social Networking Web/Tech B2B marketing strategyA few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 20, 2010
    [Generation, Marketing] Outbound Marketing versus Inbound Marketing by John Leavy
     .   “ In marketing there are those who satisfy needs and those who create wants. ” – Juan Carlos Castillo.  . Today, the average person is mugged by more than 2,000 outbound marketing messages per day. People are finding more creative ways to shelter themselves from the assault of interruption marketing. Reaches the masses.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 22, 2009
    [Generation, Marketing] What’s this thing called Marketing Automation?
    “What kind of mistakes people make with marketing automation and what can they do to get more out of it in this economic downturn?&#. Jim responds: The first challenge is “What is this thing called marketing automation?  That’s the right way to think about marketing automation.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 3, 2015
    [Generation, Marketing] It’s All About the (Challenger) Customer
    I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space. As this is the new reality, the role of marketing and sales have changed dramatically. Blog B2B buyers B2B Marketing CEB Consensus Buying The Challenger Customerindividuals.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Generation, Marketing] 5 Must-Test Internet Marketing Tactics and Metrics
    Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. What to Test in Marketing. 1. Email Marketing.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Generation, Marketing] What to Know about the Latest Changes to LinkedIn Groups
    Let’s breakdown the changes and see how they are affecting social media marketing. The groups could be professional like “Digital Marketing,” they can be geographically based like “Chicago HR Professionals” or they could be interest-related like “#1 Golf Networking Group Online.”. These groups won’t help with any marketing strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Generation, Marketing] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. But it's still quite special: as Weinroth points out, there are many systems to select offers for ecommerce but few for content marketing.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation, Marketing] Make Your Corporate Anniversary Worth Celebrating
    Philanthropy – Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firm’s anniversary (and underlying values.) Framing the core messages that will be expressed through the program, and. But activity is not the benchmark for success.
  • FATHOM  |  WEDNESDAY, MARCH 9, 2016
    [Generation, Marketing] This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity
    Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. 10 Reasons Content Marketing Rocks for Sales.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Generation, Marketing] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Blogging can help you generate leads. Business Blogging Tips.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Generation, Marketing] Understanding the Relationship Between SEO and SlideShare
    Lead Generation. Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). SlideShare empowers users to utilize their presentations for off-page lead generation. B2B Online Marketing Blog Search Engine Optimization
  • BIZNOLOGY  |  TUESDAY, OCTOBER 9, 2012
    [Generation, Marketing] How to make real friends (and pimp your Klout) with Flipboard
    When you install it, go immediately to the red ribbon with the magnifying glass on it and login and link up all of your social networking credentials and Flipboard will automagically generate a personalised newspaper for you to peruse. This is especially important for us social media experts, social media gurus, and social media marketers.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Generation, Marketing] Five Ways to Create Content that Motivates Prospects to Action
    Guest post by  Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision. In
  • MARKETING EDGE  |  MONDAY, AUGUST 13, 2007
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 20, 2010
    [Generation, Marketing] Simplify and entertain, Mr. B2B seller – a great example
    Andrew Spoeth, VP of Marketing at   Enquiro turned me on to one of their clients,  Kenaxis , that did a fabulous job of engaging target buyers. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In the vast ocean of companies that sell products and services to businesses, all boats look alike. Thanks.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 2, 2011
    [Generation, Marketing] Graphic design tips from one of our experts
    B2B marketing , B2B lead generation & B2B marketing automation. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation, Marketing] Leaping from the Content Ocean with Doug Kessler – the Show and After-Party with @fearlesscomp
    Jeff Ogden, President of the B2B demand generation and global marketing company, Find New Customers , sat down with Doug Kessler of Velocity Partners for a rousing and fun After-Party Mad Marketing TV show – sponsored by Act-On Software. Mad Marketing TV – Breaking Out of the Content Ocean with Doug Kessler.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 8, 2010
    [Generation, Marketing] B2B Marketing Automation: Here’s My Definition
    How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. What do you think?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Generation, Marketing] 5 Key Tools for Effective Facebook Marketing
    Justin Kistner of Webtrends revealed this piece of data during yesterday's Facebook marketing webinar. So make sure your Web pages are well integrated with your Facebook marketing efforts and include Like buttons on your blog, landing pages and other marketing offers. 2. What does it mean for you? Website Integration.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Generation, Marketing] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too. Interviews Marketing Sales B2B Social Media Content Marketing personal branding social selling Photo credit: Flickr.
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Generation, Marketing] Has the Demand Gen Dilemma Got You Down?
    As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough. B2B Marketing Content Creation Development strategy Video Strategy
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Generation, Marketing] The Changing Nature Of Work [Slideshare]
    In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Generation, Marketing] Why Your Content Plan Must Include Interactive Content
    Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. How will this show marketing ROI?
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Generation, Marketing] Two Things That Destroy Strategy
    There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Even the best marketing strategy in the world will fail if sales isn’t part of the broader team who develops and executes upon it. Short-Term Vision.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Generation, Marketing] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. named it “paid.”
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Generation, Marketing] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    The best way to learn is to try new features yourself; which is what I did with my WordPress website.  I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.   I had initially created a landing page to use for paid search and social media. named it “paid.”
  • MARKETING EDGE  |  THURSDAY, JANUARY 3, 2008
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Nice post!
  • BIZNOLOGY  |  MONDAY, APRIL 4, 2016
    [Generation, Marketing] When it comes to Big Data, don’t forget the small stuff
    It’s useful for refining what we already do, but not for generating new insights. “If you take the top 100 biggest innovations of our time, perhaps 60% to 65% were really based on small data,” Lindstrom said. Swiffer today generates $500 million in annual sales, and P&G dominates the market. He has reason to be cynical.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 7, 2011
    [Generation, Marketing] I’ve seen the future. No, actually I’ve listened and spoken to the future.
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers  and is a passionate observer of trends. He’s also the host of the B2B marketing show, Mad Marketing TV. Filed under: Demand Generation , Find New Customers. Demand Generation Find New Customers
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Generation, Marketing] Social employee advocacy pilot program made simple #marketing #business
    Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing , we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill, 2013). source: Edelman ; LinkedIn ). source: Social Media Today ).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Generation, Marketing] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.
  • I-SCOOP  |  SUNDAY, JUNE 5, 2016
    [Generation, Marketing] Mobile data traffic from smartphones soars as smartphone market growth slows
    If you think there is a lot of mobile data generated by smartphones, hold on for much more. According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) of mobile data traffic […].
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 28, 2010
    [Generation, Marketing] Lead Gen experts should take the word “campaign” out of their vocabularies
    Mike Damphousse of Green-Leads penned a great article.   He had a discussion with Craig Rosenberg, the Funnelholic , and both agree on the need to get rid of the idea of marketing campaigns. They simply don’t fit the world of lead generation today. Marketing is a continual, ongoing process. could not agree more.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Generation, Marketing] The Death of Rolodex Marketing
    For generations, human interaction served as the primary validation process in decision-making. Reliance on Rolodex Marketing is an Opportunity Loss. Rolodex marketing may be a reliable way to jump start your firm, but it will fail to sustain momentum, simply because you will eventually overstay your welcome with those sources.
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