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  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Generation, Marketing] Social Works for B2B, So Get Over Yourself
    There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. admit that I am in a unique position; I get to market to marketers. Being a marketer myself, I don’t see how that could get any better. Modern B2B Marketing Social Media
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Generation, Marketing] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Our top three most viewed posts – by a significant margin – each hosted a content marketing asset.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [Generation, Marketing] Facebook’s Like Button adds Life to your Content
    Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Will Facebook replace your B2B Marketing email system? Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking
  • MARKETING CRAFTMANSHIP  |  SUNDAY, NOVEMBER 30, 2014
    [Generation, Marketing] PR Playbook: Earning Your Seat at the Senior Management Table
    While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Marketing] PowerMinute: [Video] Take Sales from Chaos to Kickass
    70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Generation, Marketing] The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
    The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers. Social Media Content Marketing Daily Promo
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 26, 2011
    [Generation, Marketing] Appconomy and Neusoft Form Alliance for China Market
    By integrating the powerful Appconomy Platform for AppCommerce with Neusoft’s cross platform app environment, Appconomy will be able to power a new generation of commerce and community apps in the US, China, and globally. Neusoft Corporation, the largest IT solution & service provider in China, and Appconomy, Inc.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Generation, Marketing] Negative SEO: Does It Really Exist?
    As such, it’s a practice that most businesses and web marketers not only deem highly immoral but also a waste of investment and resources. For more on SEO, check out this SEO  cheatsheet or this ebook about SEO for lead generation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Generation, Marketing] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Click here to view the embedded video. 1.     Big money goes into sales and marketing. For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. Generally, as a black hole, says Steve Woods. Share email. Facebook.
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Generation, Marketing] 5 simple steps to increase your online visibility
    Always respond to comments and replies to your blog posts, user-generated content on Reddit, and forums. Content Marketing Internet Marketing online visibility personal promotion Building your personal brand takes a lot of hard work and dedication. What good are they if no one is reading? Image credit: Biznology Blog.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 7, 2013
    [Generation, Marketing] How is Mobile Changing Business? [INFOGRAPHIC]
    Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. Check out the impact of mobile phone ownership on business in this KissMetrics infographic.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Generation, Marketing] 3 Ways to Get B2B Social Media Value from Google+
    Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. Yet even these firms can derive useful SEO and social marketing benefit from Google.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Generation, Marketing] 45 Reasons Why B2B Mobile Marketing Is a No-Brainer
    If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Mobile marketing is inexpensive, easy to use, and tremendously effective. You can create mobile marketing campaigns quickly, in less than a day. It’s Personal. 1.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Generation, Marketing] 9 Content Metrics to Keep an Eye On
    Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Never fear, for such benefits are certainly available with content marketing. The most important thing about a marketing campaign is the bottom line. Lead Generation. Sales. Costs.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Generation, Marketing] 4 Common Sense Social Media Tips for PR and Marketing Pros
    Her report from the seminar illustrates that social media is beginning to permeate PR even in a relatively small market such as the Naples/Ft. In fact, as we expand our minds to embrace new technology and new methods, the best of traditional public relations and marketing principles still apply. Myers Fl area. Have a plan.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation, Marketing] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. Whether it’s looking at the stock market or deciding whether to carry an umbrella based on weather information, data affects the decisions we make daily. General
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Generation, Marketing] 5 do’s & don’ts of B2B lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. This matrix is frequently called the “sweet spots” for marketing. Well worth the wait!
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Generation, Marketing] 3 Scary Truths about WordPress to Keep You Up at Night
    And, now that content marketing and social media make a difference in how a website gets found in searches, I would say that many web developers and graphic designers don’t know how to integrate this into a WordPress (or any) website. Marketing Soapbox content results SEO social media websiteWhy would someone hack my my site?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Generation, Marketing] Hubspot TV – the Inside Story
    It’s a weekly online marketing show by Hubspot. … Continue reading → Tags: Business relationships Content marketing Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Generation, Marketing] Welcome To The Age Of Ad Blocking
    Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. And getting more and more attention by the marketing and media crowd. Content Marketingbillion next year.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Generation, Marketing] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search The missing topic on b2b digital lead generation: advertising A Primer on Website Visitor ID and Smart Form Technology for Lead Generation. How to implement A/B tests and what factors to consider.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 16, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 2, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. He’s also the host of the B2B marketing show, Mad Marketing TV , sponsored by Act-On Software.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 28, 2012
    [Generation, Marketing] 5 Ways to Create New Prospects in LinkedIn
    B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. B2B Web Strategy Lead Generation LinkedInBut have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. 1.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Generation, Marketing] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. Then, align the website metrics with marketing and sales metrics such as a 5% increase in qualified leads or a 5% increase in sales.  Security – password management. 7. 
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Generation, Marketing] Rapid Notify Sees 20% Leap in Closing Rates
    The company followed a traditional path in adopting digital marketing: First using one-off emails to reach out to each prospect; next, accelerating efforts through sending mass emails through its CRM. There were two main challenges: Find an automated email service that could scale with the company as it sped up outbound marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Generation, Marketing] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful. Inbound Marketing
  • SALESFUSION  |  THURSDAY, MAY 15, 2014
    [Generation, Marketing] All We Need is Alignment
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post All We Need is Alignment appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Generation, Marketing] What’s Happening in the World of B2B Online Marketing?
    While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content. Utilize Other Industry Blogs to Improve Your Own SEO.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Generation, Marketing] 6 Tips For Building a High Quality Blog Following
    Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. Check out the Mad Marketing Show on Buyer Personas.) Self Education blogging management-best-practices marketing-campaignsmillion monthly unique visitors.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Generation, Marketing] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 10, 2012
    [Generation, Marketing] Are You Giving More than Your Receiving?
    In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. This story is from a non-product marketer who attended PCT #4 in 2011. This is yet another positive outlook for marketers from marketers. Save Some Time on Us. We call these our Fave Five Posts. Is it?
  • EB2BLEADS  |  FRIDAY, JULY 15, 2011
    [Generation, Marketing] Inbound Marketing For The SME By Doug Richards
    When big names get behind an idea like Inbound Marketing you know its time to start paying attention. “Old Marketing” = Outbound Marketing. With “old marketing” techniques, you’re trying to reach a broad audience in the hope that a small percentage (usually 1-3%) will respond. Buzz marketing.
  • NUSPARK  |  MONDAY, OCTOBER 31, 2011
    [Generation, Marketing] Video Blog 1: An Introduction to the B2b Buying Funnel
    For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. The focus of this first video blog is a tour of the funnel, from marketing inquiry to sale, and everything that occurs in between. Audio/Video Marketing Strategy Video Posts
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2011
    [Generation, Marketing] Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
    Many will treat Buffett’s investment as a tacit approval of the technology sector, especially the SaaS industry, which has been performing well in the midst of a weak turbulent market. The result is an easy-to-understand revenue generating strategy even a luddite can get behind. The news came as a shock to the industry.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Generation, Marketing] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Smith says: Webmail.
  • SALESFUSION  |  THURSDAY, APRIL 17, 2014
    [Generation, Marketing] The Wayward Path to Alignment Nirvana
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post The Wayward Path to Alignment Nirvana appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Generation, Marketing] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. SEE ALSO: 5 Lead Generating B2B Website Trends. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Online Marketing Websites
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Generation, Marketing] How to Get More Out of Your Content Promotion
    You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. As an example, check out the press release we did for our Definitive Guide to Social Marketing. B2B Marketing Event MarketingNow what?
  • B2B LEAD BLOG   |  TUESDAY, MARCH 30, 2010
    [Generation, Marketing] Webinar: Beyond Lead Generation – Helping Sales Drive Revenue with Jeff Thull
    The purpose of B2B marketing and lead generation is to help the sales team sell; however marketers can often get so wrapped up in driving campaign activity they seem to forget it’s about driving sales conversion and helping the sales team achieve better results. Tweet. Build and prove the financial case for your solution.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation, Marketing] 3 C’s of Social Media Marketing: Content, Community & Commerce
    In order to make the most of your social media marketing activities, it is crucial to make note of the three C’s of social media: content, community, and commerce. The first C to implement in your social media marketing efforts is content. Put aside the marketing mindset, and be real with people. Content. Community.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Generation, Marketing] Search: what is it good for?
    Recently, a well-known marketing consultant I work with acquired a contract to create a search solution to define business problems identified by marketing people at an exclusive luxury brand. How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. Like this post?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation, Marketing] Time to Bring Down the Curtain on Green Theatre
    But if that first sentence is b t then the second is the whole damn pasture.  In fact, it’s so artful that I’m almost sad I didn’t write it.  As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The world is complicated. Really  complicated. So
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [Generation, Marketing] 5 Sales Closing Techniques
    This post also appeared recently in B2C Marketing Insider.   I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling. Cha-ching!
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation, Marketing] WhichTestWon.com: This Marketer’s Dream
    I am a firm believer in the importance of testing in B2B marketing, which is why I love WhichTestWon.com. WhichTestWon.com is the industry’s number one weekly newsletter on conversion optimization, featuring 150+ case studies with real-life results data on A/B split tests of landing pages, lead generation forms, and email campaigns.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Generation, Marketing] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. No more! Sound easy?
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Generation, Marketing] The Secrets to Stellar Marketing Automation
    Marketing automation done right is a thing of beauty. Well, to marketers like me, anyway!) Marketing automation done wrong is just speeding up a broken process. ” Marketers are frequently challenged by how to implement and achieve marketing automation. Marketing automation is a process, not a single product.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Generation, Marketing] The Importance of Leadership and Fresh Thinking
    B2B Lead Generation : Strong Leadership is Needed. What does an event over half a century ago have to do with B2B marketing today? Like those generals in World War 2, today’s B2B marketer is using the approaches that worked in the last war – email blasts, webinars, events. Here’s a lesson in leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation, Marketing] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks. Cultivate user engagement and retention by sending marketing messages with relevant, valuable content. Mobile Marketing Build Trust to Onboard Effectively.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 8, 2011
    [Generation, Marketing] B2B Marketing & Guilt Appeals
    Implicit Hypocrisy If your target audience receives a message that enables them to see their hypocrisy regarding an issue, you have a better chance of generating a behavioral change. Applying This to B2B Marketing So say you’re holding a meeting with a prospect about a service that helps the environment.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Generation, Marketing] The 5 Commandments To Becoming A Leader In Social Media Recruiting
    Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. Social Recruiting branding Business communication Company Profile content Facebook followers Google Jobs LinkedIn marketing potential recruiter recruiters sales tweet Twitter video Website YouTube
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Marketing] Why Your Content Lacks Substance (and How to Fix It)
    For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. If you’re putting out the same content as everybody else, you’re not going to have a unique positioning in the market. In any content marketing campaign, visuals are crucial. Do original research.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Marketing] Top Landing Pages Don’t Play 20 Questions
    In B2B Marketing, we are so keen to get all that sales qualification information, sometimes the lead forms look like they were designed by a committee of people who are guaranteed to each get one thing they want, and forms end up looking like a game of 20-questions. Many top marketers, like Marketo, use these technologies.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Generation, Marketing] 33% of B2B Marketers Don't Measure Marketing ROI [Data]
    To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Marketing Takeaway. at all.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 4, 2013
    [Generation, Marketing] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
    For direct response TV (DRTV) marketers, this can be a turbulent time. The rise of smartphone adoption means many consumers will search for and view DRTV ad content on their phones, so mobile must now be factored in to marketing campaigns. If you’re a DRTV marketer, part of that optimization should be your IVR.
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Generation, Marketing] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    The importance of content marketing can’t be denied. B2B companies can use content marketing to drive ROI with great success—but it takes work. Content marketing without any direction is never effective, it needs to take place within a coherent marketing strategy. Determine Your Goals. Identify Your Target Audience.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] How Should You Measure Online Marketing? [Marketing Cast]
    Today, it is highly debated whether the old rules of measurement still apply to modern marketing. In this episode of the Weekly Marketing Cast , David Meerman Scott challenges the old ways of measuring marketing performance and introduces some new metrics. Marketers should develop new metrics that track exposure to ideas.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Generation, Marketing] Power of the Journey for Social Businesses
    And in the essence of transparency, AT&T is a client of Blue Focus Marketing. The strong leadership at Adobe has also come to the same conclusion.  In a recent Forbes article , Ann Lewnes, SVP of Global Marketing for Adobe, commented, “Adobe made a massive investment to (re)train and reconfigure our team. . . . You bet.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Generation, Marketing] 5 Email Key Performance Indicators You Should be Tracking
    For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. And did they actually buy?
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Generation, Marketing] Industrial Marketers: Is this News Good or Bad?
    If you’re an industrial marketer I believe your challenge will be identifying the companies which are expected to increase spending. And what do you think your industrial marketing, lead generation and sales peers should do about it? Tags: Industrial marketing News So is this good news or bad news?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 29, 2012
    [Generation, Marketing] Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
    Hopefully these tips will help eliminate or decrease extra spending and leave you with higher profit margins so you can put more money towards revenue generating activities. And, let us know what you learn! © 2012 – 2013, VR Marketing Blog. Sometimes it’s more appropriate to call or have a face-to-face conversation.
  • ACTIVEDEMAND  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Marketing] The 10 Secrets of Call Tracking to Boost Campaign Performance
    The 10 Secrets of Call Tracking to Boost Campaign Performance Why Call Tracking Matters The digital marketing agency industry is a tough business. Digital marketing is a results-driven business and agencies need to the tools to demonstrate the results they generate to their customers. So how can you get this working for you?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation, Marketing] The Road to the Top: Personal Branding Examples in Professional Services
    In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Let’s get started. 1) Content Marketing – Blogs, Articles, and More. He points out that content marketing efforts tend to be mutually reinforcing. Ready? Alan Weiss, Ph.D.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Generation, Marketing] Set It and Forget It: 3 Tips for Generating Leads on Vacation
    You're a busy marketer, so this is a well-deserved vacation. Marketing automation isn't always a bad idea. How to Generate Leads on Vacation. While you might argue that lead nurturing campaigns only nurture existing leads rather than generating new leads, we beg to differ. Life is good. But.wait a minute. It's scheduling!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Generation, Marketing] Delegate or Die: Why So Many Managers Fail to Delegate
    Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. Self Education Delegate Digital Marketing Find New Customers management-best-practices What do you think?
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Generation, Marketing] Where to Find B2B Leads – Part 2
    In a recent post, I talked about six direct marketing sources of B2B sales leads.  Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Public Relations – Yes you can generate leads with media relations. B2B Leads B2B Sales Lead Generatio
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Marketing] 5 Webinar Mistakes to Avoid
    When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Shelby Britton, senior product marketing manager at Adobe Systems is also a webinar guru and has been running them since 2007.
  • B2B LEAD BLOG   |  THURSDAY, APRIL 7, 2011
    [Generation, Marketing] Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months
    Tweet As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing. link]. million in additional sales pipeline growth in eight months.
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Generation, Marketing] Lead Nurturing and the Inside Sales / Telesales Role
    They may be qualifying, using a BANT process, opportunities that have been created through marketing programs — something one of my partners refers to as “waterboarding to BANT.” These findings confirm that the primary role of telemarketing is in the so-called demand generation arena.”
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Generation, Marketing] Fun with Mnemonics: Set SMART Marketing Goals
    Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of the new tools available to us, essential marketing strategies are still the same whether the tactic is traditional or digital. Do you want to grow your marketing list organically, by 15%? Space.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Marketing] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Tip 2 – Map Customer Needs to Useful Marketing Content. Tip 3 – Market Your Marketing.
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Generation, Marketing] #BeyondHashtags
    Download the ReadyPulse Instagram Marketing Guide! ReadyPulse hit the ground running at Fashion Digital NY, and we were thrilled that everyone there was buzzing about social user generated commerce. Social user generated commerce is not only helpful for consumers, but brands as well. Instagram Marketing Guide.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation, Marketing] Want to Improve Profits Quickly? Reduce Sales Discounts
    Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ?
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Generation, Marketing] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. What can you do to make user-generated content to drive online sales? Social Content Marketing Guide.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation, Marketing] How to Get More People to Open Your Emails [Video]
    For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. So as a marketer, you''ve got a lot to compete with. Until next time, happy marketing. Anybody?
  • MI6 MARKETING AGENCY  |  SUNDAY, JANUARY 8, 2012
    [Generation, Marketing] Fave Five Posts, Week of Jan 2
    In 2012 we will focus on: technology trends, community and network development & B2B marketing. Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. Our Favourite Posts for Week of Jan 2, 2012.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Generation, Marketing] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing  professional. combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers. B2B Marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Generation, Marketing] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. email marketing Your boss is convincing. So you give in. Wait, wait, wait. Read on.
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Generation, Marketing] Dr. Marketo’s Cabinet of Curiosity
    Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. Marketing Automation
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Generation, Marketing] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers.
  • NUSPARK  |  FRIDAY, JANUARY 31, 2014
    [Generation, Marketing] Guest Blogging; SEO; Matt Cutts. A Point of View
    website owner builds a website and generates quality content. Related Posts: Guest Blog Outreach Services The Intersection of SEO and Content Marketing. It’s the… Content Marketing: Goals, Issues, Strategies Search Engine Optimization Thought Leadership and Ghost Services. Content Search Marketing
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation, Marketing] How to Optimize Your B2B Landing Page
    Generating leads with social media can be increased in two ways. Simplicity is key to many aspects of social media marketing, but most important when it comes to landing pages. Marketing Social Media 101 B2B marketing landing page optimization The first is by increasing the amount of traffic to a landing page.
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Generation, Marketing] Social Media is Not a Strategy!
    However, less than 10% are using social media in their Demand Generation efforts. Why are organizations not using social media in a more sophisticated fashion?  I believe the reason is that they are using social media quite tactically and not as one channel in an otherwise sophisticated, strategic, perpetual Demand Generation Program.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Generation, Marketing] Create an Event Oasis: The Top Reasons to Host a Lounge
    Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  Event Marketing b2b
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 23, 2015
    [Generation, Marketing] Why You Have to Think Big Picture with Brand Storytelling
    Shopping for a content marketing platform? As a market development specialist at Skyword, a company that offers content marketing solutions, I’m here to tell you that at first, you should not be thinking about just the platform. Or maybe they’re just trying to enhance their lead generation. My Challenge.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Generation, Marketing] 5 Methods for Connecting Online and Offline Marketing
    Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation, Marketing] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. What about a list of all the markets in which the lead is currently active?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Generation, Marketing] Inbound Marketing Is About Much More Than Getting Found
    You are a savvy inbound marketer. Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. By prioritizing useful, search-friendly content, inbound marketing provided a welcomed alternative.
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Marketing] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Enter a new marketing channel we call ‘branding from the inside out.’. Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. Cheryl Burgess , CEO/CMO, Blue Focus Marketing. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Generation, Marketing] Why Public Relations Does Not Sit at the Senior Management Table
    The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Generation, Marketing] Top 10 Scariest Marketing Halloween Costumes
    In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. The once proud advertising vehicle has become a drain on marketing budgets. Bad Marketing Automation Campaign. Twitter is a proven one-to-many format for marketers who want to promote online, lead generating content.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Generation, Marketing] 8 Personalization Tactics That Are Turning Off Your Buyers
    and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through. 50% off!” Content is the offer.
  • B2B LEAD BLOG   |  FRIDAY, FEBRUARY 19, 2010
    [Generation, Marketing] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. Thus their marketers are constantly reminded that more leads are needed…now! When the revenue doesn’t immediately materialize, CEOs will lament, why can’t I see ROI from marketing? Tweet.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Generation, Marketing] 5 Ways Your Email Platform is Holding You Back
    by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Many ESPs were designed for a simpler time, when digital marketing was itself a fairly new discipline.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Generation, Marketing] 5 Reasons SMBs Should Be Tracking Marketing Spend
    But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads and marketing campaigns are driving money — and which aren’t. Want to learn more?
  • MARKETRI  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation, Marketing] Marketri President and Owner Debra Andrews Presents “Structuring the Marketing Department” Webinar for Accounting Professionals
    September 19, 2013) – Marketri LLC , a full-service, business-to-business (B2B), marketing consulting company, is pleased to announce that on September 19, 2013 at 1:00 p.m. DOYLESTOWN, Pa. Immediately following the webinar, participants can join Andrews for “Ask the Expert” on iShade.com for a Q&A forum.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Generation, Marketing] A Social Media Measurement Dashboard; One Approach
    That’s one of the most misunderstood questions in marketing today.  Social media marketing in theory isn’t all that different from traditional media (well it is, but).  Isn’t that what marketing is supposed to be?  I digress- let’s get back to measurement. The goal of any marketing is to capture efficient conversions. 
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 28, 2013
    [Generation, Marketing] Improving Content Conversion with Dynamic Content
    by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Unfortunately, today’s buyers are bombarded with multiple marketing messages. Marketers often use only two types of systems to create dynamic content, and neither is great. B2B Marketing Content Marketing
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] Deconstructing a Quota
    Most inexperienced sales people will look exclusively to marketing to solve their pipeline challenges. Marketing does a great job with demand generation , building awareness, analyzing lead cost, lead sources, etc., Self generated (salesperson’s own activities). quota can be somewhere between five times and ten times OTE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Generation, Marketing] Social Media Automation? Here’s a rational plan!
    Marketing generalists have enough on their plates. Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Marketing generalists have enough on their plates. By Eric T. Here’s why. Commun.it
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