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  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [Generation, Marketing] Variety of Content is the Key in the Early Stages of the.
    The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource
  • E-STORM  |  MONDAY, JUNE 14, 2010
    [Generation, Marketing] Apple wants 50% mobile ad market by 2010? bullish, bullyish.
    But what appealed most to us online marketers was a little detail overlooked by many and dissected by few: Jobs’ claim of Apple dominating 48% of the mobile ad market by the end of 2010. Corporate drama aside, the question at hand is: can Apple beat Google at its own game and dominate the mobile ad market in just six months?
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Generation, Marketing] How to Measure and Present the Effectiveness of Your Content.
    Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
  • ENGAGE  |  WEDNESDAY, MAY 4, 2011
    [Generation, Marketing] The Truth About Branding (And Nothing But The Truth)
    Robin Fisher Roffer, CEO of Big Fish Marketing The daughter of an ad man who grew up in the late sixties and early seventies, Big Fish Marketing CEO Robin Fisher Roffer says she learned the business “literally on her father’s knee.&# The future of brand marketing is to serve people. The conversation is two-way. Exactly. Exactly.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 29, 2010
    [Generation, Marketing] Your Business and the Web: Getting Better?
    Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. To do marketing? To build an email  marketing list? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Digg this!
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Generation, Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 30, 2013
    [Generation, Marketing] How Manufacturers Can Use Social Media to Outsmart Their Competition
    Buyers Products is a manufacturer of parts for the mobile equipment market. One of the markets they were in was making replacement parts for the snow plow market. They were the last one in a crowded market where 4 other manufacturers were the dominant players. They think all their info has to be a closely guarded secret.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Generation, Marketing] The 5 Commandments To Becoming A Leader In Social Media Recruiting
    Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. Social Recruiting branding Business communication Company Profile content Facebook followers Google Jobs LinkedIn marketing potential recruiter recruiters sales tweet Twitter video Website YouTube
  • B2B MARKETING ONLINE  |  FRIDAY, MARCH 12, 2010
    [Generation, Marketing] Is there an App for that?
    recently had a conversation with a senior marketer in a global technology company. He rather excitedly told me that they were starting to really step up the advertising and marketing activities, and 2010 was going to be a big year for the company. So what does this mean when you are planning a marketing campaign?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation, Marketing] Tips To Power Your Sales Funnel With Video Content
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. Don’t restrict access, but don’t lose out on lead generation opportunities either.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Generation, Marketing] 8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation
    The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time. But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object. Connect with HubSpot
  • ENGAGE  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation, Marketing] Give Me One Reason to Share It and I’ll Spread Your Post Around
    We talk a lot about generating comments on blog posts. Image: Matt Hampel ] If you liked this, try: Give the Gift of Good Content Fighting Words: Marketing Lessons From the UFC Why It’s OK For You to Hate This Blog Post. T here are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+.
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Generation, Marketing] Lessons in Viral Marketing From the Sh*t My Dad Says
    While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Make it Easy to Consume.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Generation, Marketing] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    'Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. great way to generate buzz for your company and to pique the interest of current and prospective customers. B2B marketers should focus on LinkedIn, as this is a great place to show industry connections what’s going on with your company.
  • REVENUE JOURNAL  |  WEDNESDAY, MAY 25, 2011
    [Generation, Marketing] My book's out - here's what's in it for you
    Buyer experiences Entrepreneurs Growing your company How Customers Buy Increasing revenue Intelligent Management Managing your business Marketing Marketing strategy Revenue generation Sales Sales Management Sellingwanted you to know what the book contains and what it can do for you. Not like all the others. read more.
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Generation, Marketing] New Chart: Online Marketing Is About Time (and Budget)
    I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?” So it’s easy for me to understand and agree with the number one challenge – having enough time to execute against planned marketing programs and taking advantage of unplanned marketing opportunities.
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Generation, Marketing] How Do You Write an Ebook? [Marketing Cast]
    Long-form content is a core element of building valuable marketing offers. That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook. Leave Your Comfort Zone.
  • B2B LEAD BLOG  |  FRIDAY, MAY 6, 2011
    [Generation, Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    It's obviously been a HUGE week in the news, so I'm sure most of you haven't had time to peruse the B2B marketing content flowing around this week. How CRM Revolutionized Marketing and Lead Generation at Happy Seís de Mayo everyone! Here are some of my favorites from the week: 1.
  • BIZNOLOGY  |  FRIDAY, AUGUST 19, 2011
    [Generation, Marketing] Moving things vs. moving ideas
    Image by Getty Images via @daylife All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth. Internet Marketing Business Intellectual property
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 2, 2011
    [Generation, Marketing] B2B Marketing Events Around The World - Dec 2011
    Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Download advanced content from our B2B Marketing Idea Series
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Generation, Marketing] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
    This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. In this episode of the Weekly Marketing Cast , we discuss how you can prepare for the way people are looking for you online. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [Generation, Marketing] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
    In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 Sales reps did their own prospecting and generated 70% or more of their own opportunities – and as a result, marketing was seen as a cost-center whose budget does not go up when revenue targets go up. It’s expensive.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Generation, Marketing] Bing-Powered Search Takes 4% of Google's Market Share [Data]
    A year ago, a big change occurred in the search engine market. And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 10, 2013
    [Generation, Marketing] New Year, New Budgets, New Problems?
    In regards to demand generation programs, that typically means going from, “Hey we should do some marketing automation, inbound marketing, or multi-touch email marketing!” The following are the three biggest challenges most companies face when implementing a new demand generation platform/campaign. to “ OK.
  • INBLURBS  |  TUESDAY, NOVEMBER 16, 2010
    [Generation, Marketing] 6 Search Engine Optimization tips for great Search Engine Ratings
    Remember the word marketing. Always be positive about the word marketing strategy as it is short cut road for you to reach your destination. Marketing Takeaway Tip: Search Engines helps to decrease your marketing budgets by providing you free traffic. Essential Search Engine Marketing techniques. Normal. false.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Generation, Marketing] New Marketing Data: Top SEO Objectives
    SEO has proven to be an effective tool in achieving a number of important marketing objectives. The above chart comes from MarketingSherpa’s 2011 Search Marketing Benchmark Report – SEO Edition. What is heartening about this chart was that marketers rated “increase lead generation” as number 3.
  • B2B MARKETING ONLINE  |  MONDAY, JULY 26, 2010
    [Generation, Marketing] The future of news online: why paywalls can never be the complete answer
    Many display ads prompt users to further research products long after their engagement with the marketing message and there is no value attributed to other obvious positives such as increased brand-awareness, buzz or loyalty reinforcement. Therefore, those users clicking directly on the ads are not even the target audience of the marketer!
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [Generation, Marketing] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Generation, Marketing] LinkedIn by the Numbers [Infographic]
    Here are some facts and statistics about LinkedIn that illustrate how the network is used: Free Download: Marketing Data: 50+ Marketing Charts and Graphs. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 6, 2010
    [Generation, Marketing] Do you need a Chief Revenue Officer?
    The reason frequently lies within their sales and marketing operations, which tend to be disconnected and sub-optimized in today’s web-driven marketplace where the buyer is increasingly in control. The CRO is not simply an expanded role for the VP of Sales or Marketing. Enter the Chief Revenue Officer.
  • CONTENT MARKETING TODAY  |  THURSDAY, OCTOBER 8, 2009
    [Generation, Marketing] A Financial Pro Charts the Way to a Great Online Business Presence
    His site conveys so much compelling information so professionally that it immediately generates a level of confidence in his knowledge and capability. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 10, 2011
    [Generation, Marketing] 2010 Highlights of the State of Social Media for Business
    Communications, advertising and marketing agencies are the leading adopters of social media. Likewise, advertising and marketing firms have realized the potential of identifying and reaching target audiences relatively early as compared with other industries. describing them as “very revenue generating” on average. data cuts.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation, Marketing] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! E/C Blogs A/E/C Marketing Blogging Best Practices Bloggin
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2009
    [Generation, Marketing] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
    The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. They had wasted years of marketing investments.
  • INBLURBS  |  THURSDAY, FEBRUARY 3, 2011
    [Generation, Marketing] 8 Ways to increase your conversion rate
    In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Social media marketing is an integrated marketing strategy.
  • THE POINT  |  WEDNESDAY, OCTOBER 31, 2012
    [Generation, Marketing] Slidecast: Getting Leads (and More!) From Your Blog
    If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. How to use links and tags to generate better search rankings and more leads ….
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 29, 2013
    [Generation, Marketing] Jeff Ogden is honored to participate the SMAC Summit in NYC on October 17th
    'Come join the award-winning marketing expert Jeff Ogden of the sales lead generation firm Find New Customers at this great event. Jeff is also the creator and host of the popular syndicated show, Marketing Made Simple TV. created Marketing Made Simple TV for one simple reason. Jeff Ogden on Marketing Made Simple TV.
  • INBLURBS  |  FRIDAY, MARCH 25, 2011
    [Generation, Marketing] How to make your company message attractive or the Link Building 101 Rap
    Marketing is creativity and when you put some creativity in your marketing development you can get ideas to present your business is an outstanding and remarkable way too. Marketing takeaway tip: Don’t look what’s your competition is doing. Do you know the marketing effectiveness of your website? But there is!
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 31, 2011
    [Generation, Marketing] Unique Content: The Key to Online Relationship Building, Social Media and SEO
    Today’s blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone’s content on Twitter , and its value not only as part of your social media marketing, but also how it positively affects your relationship building as well as SEO efforts.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Generation, Marketing] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    We've turned our attention to those questions here, and have addressed some of the core marketing challenges every Ecommerce website faces today. Free Download: Ecommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 19, 2014
    [Generation, Marketing] Is It a Beautiful Day in Your Brand’s Neighbourhood?
    The wireless and wireline telecommunications industry, hobbled by ancient, disparate billing and facilities management systems, are basically unable to generate accurate accounts of what their customers owe. No More Random Acts of Marketing. Welcome to the hospital suburbs. Other businesses and industries have suburbs too.
  • MARKETRI  |  THURSDAY, MARCH 7, 2013
    [Generation, Marketing] Does Your A/E/C Firm Need a Competitive Advantage?
    If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. Well, PR certainly isn’t the same as marketing.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Marketing] Take a Collective Approach to B2B Personas
    'My friend and colleague, Carlos Hidalgo's blog post, Why Buyer Personas are a Potential Obstacle to Demand Generation Success , got me going this morning. " What marketers do to personas is often fantasy. But here's the kicker that I think many marketers miss. In my opinion, they should be shot. Absolutely.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 2, 2011
    [Generation, Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Generation, Marketing] How to Write a Social Media Policy
    Don’t use images or content generated elsewhere without permission. Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). Why is having a social media policy in place so critical? Introduction and Definitions. Social sharing sites (e.g.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 5, 2010
    [Generation, Marketing] K’s Top Five for the Week – November 5
    This week’s posts focus on web development myths and maximizing the results your website generates. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. Gotta love that! Until next week!
  • REVENUE JOURNAL  |  TUESDAY, AUGUST 3, 2010
    [Generation, Marketing] Is marketing copy becoming irrelevant?
    Now that consumer-generated product information - mostly in the form of reviews - is overwhelming the web and dominating the customer's buying process, I have to ask the question: is marketing copy becoming obsolete? Almost everyone knows that copywriters are paid to say nice things about the products they're describing.
  • WRITTENT  |  FRIDAY, JUNE 28, 2013
    [Generation, Marketing] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
    'Summer season is almost at its middle, and we hope your lead generation and customer conversion goes on very hot. Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [Generation, Marketing] Graffiti Artist Banksy Proves That Context Is Everything
    don’t usually cover “the news” but great examples of content marketing don’t often make the news. also think it’s a brilliant display of the power of content marketing. But giving away priceless art generated tremendous press coverage. 'Image source: Banksy. What’s the point? Strategy
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation, Marketing] Surveys Show ‘Social Business’ Concept Gaining Traction
    recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Generation, Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
  • CONTENT MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Generation, Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
    If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Nor did I use the automatic mission statement generator from NetInsight. But they don’t belong on your homepage.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [Generation, Marketing] Your 2012 New Year’s Revenue Resolution
    As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. B2B Marketing Modern B2B Marketing b2b marketing new year's resolution revenue performance management
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Generation, Marketing] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 21, 2013
    [Generation, Marketing] InsideView and Microsoft Raise the Bar on CRM
    year ago, we began a strategic collaboration with Microsoft to rethink how customer intelligence can support sales and marketing professionals in this changed world. Until now, CRM users (whether they have a marketing, sales or account management role) were left to their own devices to discover and assemble insights manually.
  • WRITTENT  |  TUESDAY, OCTOBER 29, 2013
    [Generation, Marketing] 9 Reasons Why Guest Blogging Won’t Work for Your Business
    'You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. The post 9 Reasons Why Guest Blogging Won’t Work for Your Business appeared first on Writtent.com: Internet Marketing Blog. Blogging Content Marketing image credit: Search Mojo. ” 3. Wrong.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Generation, Marketing] Why You Need to Grow Your #OutboundSales Business
    Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Generation, Marketing] People Come For Content And Stay For Community Online
    Institutional content is entirely different that User Generated Content (UGC) which is content that is submitted or contributed by members. Typically, the goal over time is to reduce institutional content, and increase user generated content. It really depends on the stage of the online community or the member. But it can’t stop there.
  • B2B VOICES  |  FRIDAY, MARCH 8, 2013
    [Generation, Marketing] SXSW: We Still Need to Get Together in the Real World?
    Actually, it’s not ironic at all that SXSW Interactive should be so valuable to them, and it’s worth understanding why as we consider the continuing value of customer events and trade shows in the B2B marketing mix. Assuming, of course, we have an awesome product or service that’s generating said advocates.)
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] Make Them an Offer They Can’t Refuse
    Is this also true of your marketing? According to The Direct Marketing Association (DMA), hands down the most effective offer in B-to-B marketing is free information about how to do the job better, how to solve a business problem, how to save time and money, and so on, all of which drives the best results for lead generation.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Generation, Marketing] 25 B2B Social Media Nuggets of Goodness
    Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Top 5 B2B Social Media Marketing Mistakes. Social Media Marketing is only for B2C companies. Today’s demand generation has created a long cycle in online lead nurturing.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 7, 2011
    [Generation, Marketing] How to Increase Your Revenue Performance in 2012?
    This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires. Know your customers. Analysis creates opportunities to improve.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 10, 2010
    [Generation, Marketing] Marketing Automation for the Inbound Challenged-Part 2: Lead Nurturing
    Last week I explored the process of lead scoring, and today I'll focus on the next step of the marketing automation process: lead nurturing. In Brian Carroll's article Lead Nurturing - Ripening the Ripe Bananas , he says that up to 80% of marketing expenditures on lead generation are wasted due to lack of commitment and discipline.
  • B2B IDEAS @ WORK  |  FRIDAY, FEBRUARY 22, 2013
    [Generation, Marketing] Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences
    Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort. Our ideas, musings, thoughts, reviews on b2b marketing topics In order to better equip you with these. MLT Creative B2B Ideas @ Work Blog.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] When Lead Scoring Will Fail
    Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 11, 2014
    [Generation, Marketing] Once Upon a Time: Storytelling Stimulates the Brain into Action
    'By Dan Sixsmith Storytelling is a term that has emerged in marketing and sales as a means of leading the buyer down a path toward the realization that your solution is something he/she needs. What does this mean for your B2B marketing and sales strategy? In order to be effective, value storytelling needs to occur in a certain way.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Generation, Marketing] Content Marketing, Social Media, and Call Tracking
    In today’s online marketing world, things are constantly changing and evolving. But the newest form of marketing is content marketing and social media marketing. Go to any marketing news forum and every article is on social media trends, techniques, and content tips. Which makes sense. Measuring ROI Online.
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 18, 2013
    [Generation, Marketing] What Sales Can Learn From Las Vegas
    Customers are more receptive to ideas from a brand they like, after all, and brand is in Marketing’s purview. After a redesign aimed to create, in the words of the designer, “a place where a lady might feel comfortable,” the room began to produce the higher level of revenue it was designed to generate.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 6, 2013
    [Generation, Marketing] B2B Blogging Checklist
    Blogs are important for lead generation, search engine optimization, and demonstrating authority and. Our ideas, musings, thoughts, reviews on b2b marketing topics 'This B2B Blogging Checklist is intended as a reference tool for every time you blog. MLT Creative B2B Ideas @ Work Blog.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Generation, Marketing] Want more retweets? 5 secrets to success
    Last week, Marketing Profs published my article entitled Accelerate Referrals: 9 steps to success and their readers retweeted it 73 times!  So, chances are a large number of people saw it, but it takes even larger numbers to generate retweets. Marketing Profs actively moderates its LinkedIn Group to foster inclusion and conversation. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 27, 2012
    [Generation, Marketing] The Future of Social CRM
    The future of social CRM might be entrenched in its ability to make profit on a consistent basis, but its future also relies on the ability of sales people to continue reaching generation after generation. Jaded by marketing, they will need to be convinced of why what you are selling is relevant to their particular areas of interest.”
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Generation, Marketing] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
    In episode #12 of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast , I am joined by HubSpot's very own Mike Volpe. Mike is the Vice President of Marketing and an expert when it comes to B2B Marketing. In this episode we discuss: B2B marketing best practices. Marketing should use social media.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Generation, Marketing] Keep Doing Good Stuff and You Never Know What Will Happen
    'Jeff Ogden of Marketing Made Simple TV invited to do executive interviews at a big NYC event for a huge global advertising firm. Over a year ago, I created the TV on the Web show, Marketing Made Simple TV. Turns out that lady is a big fan of Marketing Made Simple TV, as some of her clients have been on my show.
  • B2B MEMES  |  WEDNESDAY, JULY 14, 2010
    [Generation, Marketing] We’ve Got Algorithms. Who Needs Editors?
    The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. Even in content marketing, where knowing what people want is critical to the content provider’s success, a one-sided conversation dominated by the audience won’t fly.
  • CONTENT MARKETING EXPERIENCE  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Marketing] The role of online forms and consistency in conversion
    We don’t generate traffic to our websites and landing pages just for the sake of it. Search engine marketers [.] The post The role of online forms and consistency in conversion appeared first on Content Marketing Experience. Conversion Marketing automation conversion lead nurturing online forms
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Generation, Marketing] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Why Spending has Increased. What about you?
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Generation, Marketing] 10 Big Marketing Stories That You Might Have Missed This Week
    In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. See what the folks at Marketing Pilgrim say are "realistic" trends.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Generation, Marketing] How to Build Company Value in a Down Economy – Part Two
    Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy.  Work your leads hard – According to Marketing Sherpa’s 2012 survey of lead management practices, 75 percent of companies either neglect lead management altogether or do a poor job at this discipline.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Generation, Marketing] 4 Reasons Your Marketing May Not Work
    We talk to people all the time who complain that their marketing isn't working as well as they would like it to work. Even very profitable businesses that succeed in most areas have failed at marketing before. So here's the question: why do we sometimes fail at marketing? No two marketing strategies are exactly the same.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Generation, Marketing] Seeking a World-Class CMO for Marketo
    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. This has made us not only the fastest growing marketing automation vendor, but also one of the fastest growing SaaS companies of all time. or less). The New Demand Center. Telemarketing.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Generation, Marketing] Best LinkedIn Guides, Tips and Tactics of 2010
    LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How To Use Linkedin To Generate Business by Search Engine Land. by My Venture Pad.
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 9, 2009
    [Generation, Marketing] B2B Marketing Content Turn Offs
    Content marketing is growing in leaps and bounds. In fact, research by Interwoven shows that 22% of global marketing spend (read $1.5 In order to eliminate the turn offs from your marketing content, you've got to assume your prospects perspective and give your content some tough love—before you let it fly. Trillion!)
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Generation, Marketing] Woes of a Literal Marketer: SEO Juice [Cartoon]
    SEO for Lead Generation Kit Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. Connect with HubSpot
  • THE POINT  |  THURSDAY, JANUARY 24, 2013
    [Generation, Marketing] Taking Stock of Your Lead Management Process: 5 Key Questions
    Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing. How many leads do you generate each month and what is the source of those leads? Do you generate leads from both end users and resellers?
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Generation, Marketing] Communicating With Your Customers: A Marketer’s Analysis
    drew out a physical timeline to scale for two “typical” customers since we have two main personas that we sell to – a business owner, and a marketing professional. Inbound marketing best practices should carry over throughout the customer experience, from first touch to post-sale. Analyze How You Track Your Marketing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation, Marketing] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. What about a list of all the markets in which the lead is currently active?
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Generation, Marketing] Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20
    Also, during the webinar, we will discuss the power that employee-generated content can have for a company’s social branding efforts, and how businesses can develop and implement a set of key performance indicators (KPIs) in order to measure and focus their social strategies. 'A @Dynamic_Signal Webinar: Tues., 11 @ 11 a.m. 11 at 11 a.m.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2009
    [Generation, Marketing] Sales and Marketing Alignment: Thought Leadership with Jill Konrath
    The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. Enjoy! technology.
  • SALES CHALLENGER  |  MONDAY, NOVEMBER 5, 2012
    [Generation, Marketing] Be a Starfish, Not a Spider
    Last week at the Sales and Marketing Summit in Las Vegas, Ori Brafman , talked to 600 of SEC’s members about the principles of an adaptive organization, or what he calls the starfish organization. Capitalize on the adaptive nature of the starfish generation (generation Y). Blog Marketing & CommunicationsBuild trust.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Generation, Marketing] Twitter IS Social « Digital B2B Marketing
    The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JUNE 12, 2009
    [Generation, Marketing] The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
    HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Content Marketing is your way to cut through the noise and hop over the barriers. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. 
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Generation, Marketing] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    Did the spirit of innovation really characterise marketing in the recession? Marketing got a lot 'quieter' in the recession. Marketing departments went for the 'let's keep our heads down and hope no one notices us' approach. At a recent IDM B2B conference there were indeed some fantastic examples of marketing innovation.
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Generation, Marketing] Which of the 3 Types of Dynamic Number Insertion Call Tracking Do You Need?
    'Dynamic Number Insertion (DNI) allows marketers to track the number of calls generated by online activities. This allows LogMyCalls, or another call tracking provider, to determine which ad sources generated phone calls. This allows marketers to assign unique phone numbers to specific URLs. Source-Based DNI.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Generation, Marketing] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    And to sustainably propel their businesses forward into the social business era, to generate real returns on investment and build brand eminence in the marketplace, the first customers they should look to for guidance are the ones closest to them—their social employees. Who is talking to the customers? That’s a pretty big disconnect.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Generation, Marketing] Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude
    But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. In order for you to be successful as an inbound marketer, you need to work like a dog. It's for these reasons that inbound marketing requires more brainpower. Are the right people on your marketing team?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 18, 2012
    [Generation, Marketing] 4 Lessons In Creativity From John Cleese
    There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black sense humor to John Cleese. Content Marketing Marketing Basics News Tips & Mini-Guides creativity John CleeseWRITTEN BY: RAE ANN FERA on Co.Create. Read the entire article at Co.Create. Via ScoopIt.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JULY 18, 2012
    [Generation, Marketing] 4 Lessons In Creativity From John Cleese
    There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black sense humor to John Cleese. Content Marketing Marketing Basics News Tips & Mini-Guides creativity John CleeseWRITTEN BY: RAE ANN FERA on Co.Create. Read the entire article at Co.Create. Via ScoopIt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 24, 2010
    [Generation, Marketing] Meet the captain of the world’s first viral marketing success
     . Can you imagine being in charge of marketing and watch your product become the first-ever “viral” success story? . It’s remarkable to me that you had the foresight back then to let the thing roll and disconnect it from a traditional marketing perspective.   Pete Healy is currently the director of Crowbar Marketing in Cincinnati, OH.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Generation, Marketing] Three Overlooked Ways to Improve SEO Results
    And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. Links (external and internal). Digg this!
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation, Marketing] Social Media for Sales
    One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Bebo. Digg this!
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