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- Sales Prospecting Perspectives Weekly Recap, June 18, 2012
In her post Corporate Culture: To Facebook or Not To Facebook Liz discusses the value of using Facebook as an avenue to promote your corporate culture, have some fun, and still generate inbound leads for your marketing department. hope you enjoy last week’s recap and get a chance to share anything you liked.
B2BBLOGGERS B2B Blogging – Are You Experienced? #B2Bchat
| THURSDAY, SEPTEMBER 2, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Blogging – Are You Experienced? How does it tie in into your lead generation activities, other things in your marketing mix?
HUBSPOT The Ultimate Guide to Designing the Perfect Business Blog
| FRIDAY, DECEMBER 2, 2011
Yes, as an inbound marketer, your blog content has to be amazing. clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. This is one of the most powerful levers for transforming your blog into a well-designed lead generation machine. So what does a great business blog look like?
B2B MARKETING INSIDER 78 Tweetable Moments From Social Media Plus #SMPlus
| THURSDAY, NOVEMBER 17, 2011
LauraDuran: Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls via @BrennerMichael. Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls ” <agree.
HUBSPOT LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
| TUESDAY, JULY 12, 2011
Marketing Takeaway: It looks like we'll soon be looking at Facebook, LinkedIn, and Twitter as the big 3 of the social networking world. Is your business utilizing these helpful marketing tools to its advantage? To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now.
SAVVY B2B MARKETING Savvy Week in Review: April 20
| FRIDAY, APRIL 20, 2012
Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. 75 Top Marketing Blogs to Make Your RSS Reader Fat! The 5 "whys" critical to content marketing Another week, another set of inspiring posts. Hope you enjoy these as much as we did! – via @unbounce.
B2BBLOGGERS 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
| WEDNESDAY, JANUARY 5, 2011
All successful social media marketing initiatives start with buy-in. Determine the behavioral trends that are changing in your market and consider how they will impact your products. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Return to core messaging.
HUBSPOT 10 Tempting Email Promos Your Prospects Can't Resist
| TUESDAY, AUGUST 14, 2012
It's not that your email marketing content isn't spectacular. 10 Creative Deals to Send in Your Email Marketing Campaigns. Experiment with this concept in your email marketing deals, too. What other creative deals can you think of to send in your email marketing campaigns ? The insider deal? The answer is yes.
CLIENT BRIDGE Business Investments that Pay Off
| TUESDAY, MARCH 15, 2011
This lead to better decisions about inventory and marketing. If you can generate more money in an hour spent doing these tasks than it would cost you to pay someone to do it for you, you're losing money. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money.
HUBSPOT 7 Silly Google+ Business Page Mistakes to Fix NOW
| MONDAY, DECEMBER 5, 2011
As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Silly Google+ Page Mistakes to Avoid. Not posting consistently. Short bursts of publishing quickly loses steam.
SAVVY B2B MARKETING What Mockingjay can teach us about blogging
| WEDNESDAY, AUGUST 25, 2010
And it's also part of a clever, marketing strategy. But planned continuing adventures series released to a marketing schedule are something that is relatively new. It's a recognized marketing tactic that is absolutely here to stay. It's a terrific, inventive, well written series. It is what feels comfortable and right to them.
HUBSPOT Dueling Data: Is Twitter Dying? #MKTGdebate
| WEDNESDAY, JUNE 20, 2012
You may have heard we're hosting a live marketing debate this Friday. With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder marketers are leveraging Twitter! More than one-third of marketers say Twitter is "critical" or "important" to their business.
SAVVY B2B MARKETING Savvy Speaks: How Do You Measure Up?
| WEDNESDAY, AUGUST 3, 2011
For instance, do you want to generate brand awareness? Maybe you are trying to generate leads? Of course, you ultimately want your marketing and content to drive sales, but this is often more difficult to measure, especially if you have content that helps people early in the buying cycle. Michele. Wendy. Stephanie. Jamie. Great!
NUSPARK Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
| WEDNESDAY, SEPTEMBER 28, 2011
I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Related Posts: Paul’s Short Post #2- Follow Tweets on RSS Reader Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms.
SOCIAL MEDIA B2B B2B Social Networking Around the Globe
| WEDNESDAY, JANUARY 26, 2011
So, what’s a marketer to do? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. User-generated content (UGC) is very popular in China. Suffice it to say: all were influential, and all were helpful. Germany.
LEADER NETWORKS Avoid Online Customer Community Failure!
| MONDAY, APRIL 1, 2013
In 2012, Gartner predicted that by 2014 70 percent of proprietary communities would fail –a sizable group of investments generating little or no return for some of the world's largest enterprises. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. failure with customers (Ouch!)
SALES PROSPECTING PERSPECTIVES 5 Productivity Killers For Your Cold Calling Team
| TUESDAY, SEPTEMBER 27, 2011
So the question we should be asking ourselves is - Are we putting our inside reps in the best position to uncover what the market truly has to bear? Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into. It shouldn’t take much longer than that.
HUBSPOT How to Successfully Integrate Social Media and Email [Free Ebook]
| THURSDAY, AUGUST 18, 2011
There's a common misconception among many marketers that email is dying in the face of social media marketing. While social media is a hot marketing channel, this opinion couldn't be farther from the truth. In fact, when used effectively, email marketing and social media can actually have a long, happy, and fulfilling marriage.
- Hey Technology Sellers: Here's something just for you!
In fact, by 2015 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes, according to Gartner, Inc. Recognize, however, that few projects both generate revenue and reduce costs. Here are a few takeaways from this new ebook that I think youll find valuable.
HUBSPOT Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
| THURSDAY, APRIL 29, 2010
A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. If you're in marketing and you don't know what the plans are, you should sit down with your CEO, CFO or VP Sales and ask, "How can I better support the monthly revenue targets?"
- Never Write a Sales Proposal Without Asking This First
” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Bring products to market faster? That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?”
BLUE FOCUS MARKETING Help #Nifty50 Kids find a corporate sponsor. Unveiling New Logo – More you Pin the More Kids Win! Please Share!
| TUESDAY, MAY 22, 2012
Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. The winners will be announced in summer both here on the Blue Focus Marketing blog and on the Webbiquity blog
- Sales Prospecting Perspectives Weekly Recap For Week Of February 14th
have a few blogs that I quickly want to recap but I wanted to note another great article I found this week: Voice Mail Messages That Generate Callbacks: Tips from Business Development Expert Ron Karr. In Marketing, technology is taking over a lot of the tasks that humans used to do making us a lot more efficient. Good Evening Everyone!
HUBSPOT 6 Reasons Lead Nurturing Wins Over Email Blasts
| THURSDAY, FEBRUARY 24, 2011
In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. It's easy for marketers to fall victim to the "sales isn't following up on my hard-earned leads" complaint. I wasn't always a lead nurturing fan.
SOCIAL MEDIA B2B Examples of Social Prospecting for B2B Companies
| TUESDAY, JANUARY 18, 2011
This post will focus on the first stage of the sales cycle: outbound lead generation, or better known in the sales organization as prospecting. Lead generation is about discovering new businesses to target, as well as getting an in with existing target accounts. Award for Best Use of Social Media For Sales and Marketing.
HUBSPOT 28 Quick Tips for Customizing Your Email Preference Center
| WEDNESDAY, JANUARY 9, 2013
Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! No marketer likes losing subscribers. 1) Retain Subscribers. 2) Grow Your Reach.
INBOUND SALES NETWORK Does Your Competitive Strategy Start With Your Customers?
| TUESDAY, AUGUST 23, 2011
You take cash from your outbound based marketing (print ads, television ads, cold calling and trade shows) and spend it on inbound marketing (blogs, eBooks, white papers, videos, educational content) that create real connections. Want to learn more about how to build a lead generation engine that is built around your customers?
LOOPFUSE Getting to Know You. Digitally (Online Research)
| THURSDAY, OCTOBER 7, 2010
The objective here is to arm yourself with a thorough understanding of the current terms and trends and a high level outlook on the market. Getting to Know You. In our ubiquitously digital world there is an enormous amount of content that is easily available that can give you a head start. Don’t obsess on any one engine. LoopFuse ,Inc.
HUBSPOT Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
| WEDNESDAY, NOVEMBER 16, 2011
Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords. Marketers: What Now? Connect with HubSpot
WWW.BRAINSHARK.COM Do You Use Your iPad for Email? Most Users Say YES
| TUESDAY, FEBRUARY 26, 2013
Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark, Inc. Respected marketing writer John Jantsch recently offered some great tips for making your content more mobile-friendly , one of which involve the use of mobile video. Marketing. Demand Generation. Demand generation. Ideas Blog. Search.
HUBSPOT 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
| MONDAY, JULY 16, 2012
When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list. In fact, some businesses are doing this exceptionally well! 1) The Combine. 3) Gilt.
HUBSPOT How to Revitalize Evergreen Content for a Lead Gen Boost
| MONDAY, JANUARY 9, 2012
And since we know marketers are all about squeezing as much ROI as possible out of existing collateral, we rounded up some ways that revitalizing your evergreen content can actually get you more leads. Just leverage its success by linking to new lead generation content you've created that you want to promote. Re-Market It.
FEARLESS COMPETITOR Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
| FRIDAY, DECEMBER 9, 2011
In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. company Find New Customers shares an important marketing lesson using wit and humor. Mad Marketing TV interviews top marketing experts each week using a slick TV-like approach, unique in the industry. Jeff Ogden.
EB2BLEADS Web Design West Midlands
| FRIDAY, APRIL 1, 2011
More importantly they’re looking for ways to identify what return on investment their internet marketing actually generates for them so that they have a transparent marketing investment that becomes a strategic business growth tool. B2B Marketing specialist in online Lead Generation and Lead Nurturing
PR MEETS MARKETING Rebuilding a Personal Brand is Hard Work
| WEDNESDAY, AUGUST 18, 2010
had written a couple of posts here and here that generated a lot of attention. My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. My goal is to write at least one post a day. Conclusions.
MARKETING INTERACTIONS Got Leads? Now what?
| SUNDAY, AUGUST 16, 2009
There seems to be a lot of frenzied activity around B2B lead generation. Considering that 78% of marketers say they need to improve the quality of leads they send to sales (Aberdeen), there's work to be done. For some reason, many marketers of complex sales equate requesting a content download to requesting a sales conversation.
HUBSPOT How to Use Social Media Intel to Prep for a Sales Call
| WEDNESDAY, JANUARY 19, 2011
As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. Photo Credit: Okko Pyykkö Free: Inbound Lead Generation Kit.
B2B IDEAS @ WORK A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”
| TUESDAY, MAY 25, 2010
When our agency is engaged on channel marketing projects, we like to perform primary research (phone surveys, face-to-face interviews) with a select group of our client's B2B target audience. 2010 Lead Generation Guide. is the director of account services and a partner of Atlanta-based B2B marketing firm MLT Creative.
HUBSPOT 8 Steps to Hosting a Successful Twitter Chat
| MONDAY, NOVEMBER 21, 2011
Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy. Join us as we discuss what Google+ means for your business' inbound marketing strategy! The hashtag to follow along is #InboundChat.
- LinkedIn: A goldmine of business opportunity
This story features LinkedIn, a powerhouse generator of business connections. . In a casual response to one of my answers in a forum, he mentioned that he was documenting his company’s progress on social media marketing month by month. We are the first generation to have access to free, instantaneous, global communication. If
- Teleprospecting Programs and the Value Hidden Within
Marketing budgets seem to be a particularly good example of this. In my experience there are a number of factors that go into setting and allocating money for marketing programs over the course of a quarter/year. Budgeting can be a stressful endeavor no matter what your role is. I am by no means an expert on this subject).
CONNECT THE DOCS ClickInsights: How to choose a white paper syndication partner?
| THURSDAY, OCTOBER 1, 2009
How do you market your white papers? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. Blog Savvy B2B Marketing. NetLine.
B2BBLOGGERS Content Strategy for Lead Nurturing [#B2Bchat]
| WEDNESDAY, SEPTEMBER 22, 2010
Join us for an insight-filled session from B2B marketers around the world on this week’s #B2Bchat on Content Strategy for Lead Nurturing: Thursday, September 23, at 8pm Eastern (5pm Pacific, 12mn GMT). B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4.
SAVVY B2B MARKETING Savvy Week in Review: January 28th
| FRIDAY, JANUARY 29, 2010
We Need a Marketing Transformation - by @ckochster Chris Koch says, "Marketing departments are going to have to transform themselves into content development engines." Check out this post for a little back story and a peek at what the future of B2B marketing may hold. No cutting corners here! Social Media Isn't Enough.
- An interesting interview with SAP’s social media director
I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. Here’s Bill: Bill, you hold a premier social media marketing position with one of the world’s largest companies. We excelled in online direct marketing especially in B2B tech (Oracle & Sun were my main clients).
LEADER NETWORKS Connecting The Dots On The Social Experience
| TUESDAY, JANUARY 29, 2013
These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. In seven days, “bad social” feedback cost AAPL $12B in market cap. Your B2B firm trumpets its engaged, active customers. Is that all? Really? thought so. But really, how could it? Probably not. Why not?
AVITAGE I Need 200 Videos for the Channel, Chapter Two
| TUESDAY, OCTOBER 9, 2012
Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars. The first question I will answer in this email. This is outdated thinking.
VIEWPOINT PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
| THURSDAY, JULY 19, 2012
Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” But all it is is a canvas.
B2B IDEAS @ WORK The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
| TUESDAY, NOVEMBER 23, 2010
It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. Buzzgain’s services are split into four sections – public relations, customer service, sales and marketing – and it’s available in a 15-day free trial. relevance?). Sysomos also offers a free demo. primary elections.
HUBSPOT How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
| WEDNESDAY, JANUARY 9, 2013
Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Want to hear a secret?
CONNECT THE DOCS ClickInsights: What is your favorite white paper? Why do you like it?
| THURSDAY, NOVEMBER 5, 2009
Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Blogs.
HUBSPOT The ABCs of Off-Page SEO Tactics
| WEDNESDAY, AUGUST 25, 2010
Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. is for … Article Marketing. Your article is a long term marketing asset.
FEARLESS COMPETITOR The sad, sorry state of phone systems today
| WEDNESDAY, MARCH 17, 2010
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. I know business is bad, but my God, someone please answer the damned phone! No such user.
- Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds
The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. With approximately 146,000 people in 49 countries, the company generated net revenues of US$16.65 TEKgroup International, Inc. www.tekgroup.com).
HUBSPOT Facebook Launches Customized Calls-to-Action for Apps
| THURSDAY, DECEMBER 29, 2011
Calls-to-action and social media are two crucial components of your inbound lead generation efforts. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature. Why Facebook Calls-to-Action Rock for Marketers.
HUBSPOT 5 Reasons to Encourage Your Sales Team to Blog
| MONDAY, FEBRUARY 14, 2011
As marketers, we already have full plates. Tom, who was recently featured in a case study about 360 Signs' success with inbound marketing and HubSpot , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps' job resonsibilities. It makes sense.
HUBSPOT Hiring an SEO Firm? A Cautionary Tale
| WEDNESDAY, FEBRUARY 2, 2011
The manufacturer (let’s call them Client 1) hired my company to help them improve revenue performance through sales and marketing process development, sales channel improvement, and market focus. During our initial sessions we asked about the website and the leads being generated. This is a guest post by Todd Hockenberry.
HUBSPOT 5 Benefits of Educating Prospects With Free Content
| TUESDAY, AUGUST 16, 2011
In opposition of content creation in inbound marketing , one thing we hear time and time again from businesses is the infamous free content debate. So when it comes to inbound marketing, does the old adage, "Why buy the cow if the milk is free?" New Research: Lead Generation Lessons From 4,000 Businesses. Wrong. ring true?
MODERN B2B MARKETING If It’s Truly Easy-To-Use, Let Sales Do the Demo
| WEDNESDAY, AUGUST 24, 2011
Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. If those two go well, then discussions on territory and demand generation will no doubt follow! Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.
HUBSPOT Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]
| MONDAY, JUNE 6, 2011
The study, which analyzed the sharing and clicking habits of over 300 million people per month who share links using a ShareThis button on more than a million websites, revealed that sharing now generates approximately 10% percent of all internet traffic in addition to 31% of referral traffic to sites from search and social.
HUBSPOT How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing
| THURSDAY, APRIL 11, 2013
'I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. Generate some empathy by letting your guard down and allowing your audience to see who you really are. Why were the best speakers , well, the best?
HUBSPOT 13 Business Blogging Mistakes and Their Easy Fixes [Ebook]
| THURSDAY, JANUARY 6, 2011
Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot
MODERN B2B MARKETING Beat the Dead Horse or Cold Call
| WEDNESDAY, NOVEMBER 16, 2011
Are marketing delivering on their demand gen targets? Invariably most sales people, who are under pressure to deliver, will try to concentrate the discussion on marketing’s contribution to inbound leads. good salesperson will generate their own pipeline in the absence of it from other sources. What is the average deal size?
BLUE FOCUS MARKETING Brand Storytelling: Why Your Employees Should Tell Your Story
| WEDNESDAY, OCTOBER 3, 2012
Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable.
DIGITAL B2B MARKETING TV Really Is Easier to Measure than Social Media
| THURSDAY, JULY 28, 2011
Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. link].
B2BBLOGGERS Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
| FRIDAY, JULY 23, 2010
There are a lot of super smart, creative, innovative and intelligent marketers in this world. Market share, and more importantly, MIND share is be gained every day. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. am excited for the future of B2B marketing, are you ?
FIFTH GEAR ANALYTICS Climb the B2B Prospecting Ladder for the Best Affinity Partners
| FRIDAY, JUNE 8, 2012
Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.
LEADER NETWORKS Spotlight on Cognizant's B2B Online Community
| FRIDAY, MARCH 1, 2013
But, in celebration of a recent redesign of Cognizant’s community – Cognizant Connections, my colleague Alan Alper, senior director of corporate marketing, was willing to share some insights about their online community through a Q&A session with me. Now on to Alan’s insights…. Answer: We see the community as social business.
BLUE FOCUS MARKETING The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
| MONDAY, FEBRUARY 13, 2012
Marketers constantly struggle to humanize their brands and seize upon opportunities to engage customers across a multiplicity of touch-points and social media channels. It’s realizing that marketing doesn’t work like it used to. What Does Social Business Really Mean? Reason for Social Business? The State of Social Businesses.
HUBSPOT Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
| MONDAY, MARCH 21, 2011
Because they appeal to a very specific target market, Nancy and her team didn’t set out with a goal of extensive readership – rather, they wanted to share valuable content that would enable them to become thought leaders in the payroll services space. We all know that starting a blog can feel daunting. Enough with the downers.
MARKETING INTERACTIONS Match Content to Buyer Value Perceptions
| WEDNESDAY, JUNE 1, 2011
BtoB's Lead Generation Guide wrote about how the Sirius Decisions 2011 B-to-B Buyer's Journey survey highlights just how important knowing about these perceptions can be. We all know the B2B buying process for IT products priced at $50k or higher is complex. There are more people involved with different stakes in the ground.
BLOG MY CALLS Conversation Analytics Beta: The Future of Call Tracking
| WEDNESDAY, APRIL 17, 2013
You see, right now marketers get very limited data from call tracking. Generally, they can track which ads, campaigns, and keywords generate calls. In doing so we''re going to change call tracking and change marketing analytics. by McKay Allen, Inbound Marketing Manager It is the future of the industry.
B2B MARKETING INSIDER Top Takeaways From Blogwell Philly 2010
| THURSDAY, NOVEMBER 11, 2010
You can view all the articles posted on socialmedia.org and also in the “Social Media category of B2C Marketing Insider. common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success.
HUBSPOT 6 Reasons Great Content Fails
| THURSDAY, NOVEMBER 10, 2011
major part of this is truly understanding your target audience and marketing personas , and analyzing the topics and ideas that have resonated with that audience in the past. Trust a recovering content marketer --if you build it, that doesn't necessarily mean they will come. That's right. Sometimes truly great content flops.
HUBSPOT 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
| FRIDAY, DECEMBER 16, 2011
Use your group (or another group, as long as their settings allow everyone to create polls) to do some market research on a topic that interests your audience. If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members. Use polls to generate offers. Stuck for offers?
HUBSPOT Half of Shoppers Spend 75% of Time Conducting Online Research [Data]
| FRIDAY, SEPTEMBER 2, 2011
We spend a lot of time talking about marketing transformation here at HubSpot. Because of the changing nature of how people shop these days, marketers must understand that traditional marketing techniques are no longer effective. Successful marketing today requires a complete inbound marketing strategy.
HUBSPOT How to Diagnose and Repair Rotten Lead Nurturing Workflows
| WEDNESDAY, DECEMBER 5, 2012
Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Use it!
MARKETING INTERACTIONS Tech Buyers Use Collateral for Purchase Decisions
| MONDAY, JUNE 22, 2009
The survey results will also be helpful to B2B marketers who're planning for nurturing content development. And, even though many decision makers are older, the shift to the digital generation will happen. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. video.
HUBSPOT Online Content Doesn’t Have an Expiration Date
| FRIDAY, SEPTEMBER 3, 2010
While this may seem a little scary to some, it is also one of the key factors that has helped level the marketing playing field. Why Forever Is Great for Marketers. With traditional marketing like direct mail and print ads, your content was disposable. When you are a marketer, forever is your friend. Connect with HubSpot
HUBSPOT Twitter News Release Gets Attention And Retweets - #Hub140
| FRIDAY, AUGUST 19, 2011
Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Or at least how can we make it different?”,
HUBSPOT How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
| WEDNESDAY, AUGUST 15, 2012
It's no wonder why we regularly emphasize the importance of using calls-to-action (CTAs) in marketing. CTAs are the gateways to lead generation, propelling prospects through the marketing funnel on the pathway to becoming customers. Shame on us! Note: The following screenshots are taken on PowerPoint on a Mac. Step 3: Add Text.
HUBSPOT 18 Ways to Guarantee Nobody Misses Your Next Webinar
| TUESDAY, SEPTEMBER 4, 2012
We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! but focus on how to use social media and inbound marketing in unison. EST or 2 p.m.
B2B MARKETING INSIDER 12 Internet Trends You Need To Know From Mary Meeker
| THURSDAY, OCTOBER 27, 2011
Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! market with success. economy is spending too much and not generating enough revenue to support it creating the biggest peacetime gap between revenue and expense ever. Summit. Globalization Continues.
BLOG MY CALLS The Dos and Don'ts of Blogging
| THURSDAY, MAY 23, 2013
They simply weren''t generating results for us. Content marketing won''t be worthwhile if a blog takes that long to produce. produce blogs regularly. You''ll have to define exactly what the word ''regularly'' means to you. For Hubspot it means 5 - 7 orginal blogs each day. And that has resulted in increased traffic for us. Don''t.
WEBMARKETCENTRAL Best of 2008 (So Far) - SEO Guidance, Part 3
| MONDAY, NOVEMBER 3, 2008
When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO. When is including a meta description tag important (and when isn't it)?
MARKETING INTERACTIONS Ambiguous B2B Content Won't Cut It
| SUNDAY, AUGUST 30, 2009
And this is often the result: "[generic term for solution] will help you increase efficiency, streamline cumbersome processes and boost your employee productivity so you can achieve shorter time to market." Make those decisions based on the market segment your content is designed to engage. " Huh?
SALES LEAD DYNAMICS Do You Have a Brand?
| FRIDAY, MAY 24, 2013
The real benefit of a brand is its ability to generate referrals and new business. Expertise – Your Services, Your Target Market, and the Problems You Solve. Get very specific: new product launches, marketing strategy, branding etc. Don’t just say you’re a marketing consultant. Next, what is the market you serve?
- 7 Keys to the Kingdom: How to Fully Capitalize on Your Content Investment
Instead, they go on marketing their companies in conventional ways. Perhaps they merely shift responsibility for prospecting to the sales force. My sense is that marketers fall short on the possibilities of content-rich marketing because they are not fully leveraging the assets they have developed. Generate more inquiries.
MANHATTAN MARKETING MAVEN 7 Unspoken Truths About Social Media
| THURSDAY, AUGUST 26, 2010
As we grope our way forward to embrace, understand and utilize social media as an efficient marketing channel, we have to recognize that hype and wishful thinking are far ahead of the reality. Recognizing the early limitations of the medium can help us better understand how and where social media fits in the marketer’s toolbox.
SAZBEAN How to Turn Social Feedback into Valuable Business Data
| TUESDAY, FEBRUARY 28, 2012
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
HUBSPOT Release Your Inner Batman! "Just HubSpot It" [Episode 1]
| TUESDAY, MAY 18, 2010
Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. takes a look into a world where marketing software makes the world a better (and more interesting) place. Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media.
BLUE FOCUS MARKETING Unveiling New Logo for #Nifty50 Kids
| THURSDAY, MAY 24, 2012
Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. The winners will be announced in summer both here on the Blue Focus Marketing blog and on the Webbiquity blog. Nifty50
HUBSPOT How to Conduct Competitive Analysis to Step Up Your Content Strategy
| THURSDAY, MARCH 1, 2012
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Right? Blog posts. Whitepapers.
B2B IDEAS @ WORK B2B Book Buzz: Think Outside the Inbox
| WEDNESDAY, JUNE 16, 2010
Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. By covering the high points right away, the authors have made sure that every bit of this 155-page handbook is relevant to B2B marketers.
- Creating newsletters with content curation platforms: Scoop.it
We use and test content marketing and content curation platforms the whole time. Connecting content curation platforms with channels, goals, audiences and marketing tools. List.ly , for instance, which we used for our crowdsourced list of content marketing, copywriting, web content and storytelling ‘experts’, is built to…curate lists.
HUBSPOT 7 Things Your Blog’s Sidebar Can't Live Without
| THURSDAY, OCTOBER 7, 2010
Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. Download the free webinar to learn how to create a thriving inbound marketing blog. But there are several important elements that your blog sidebar shouldn’t be without. Option to Subscribe.
LEADER NETWORKS How to Select An Online Community Software Vendor
| MONDAY, NOVEMBER 22, 2010
Each method has pros and cons, and your selection may involve balancing short-term goals like time-to-market with longer-term considerations such as depth of features and customization. Factors to consider when selecting a platform include: implementation path, feature mix and pricing. In general, few build, many assemble and most buy.
HUBSPOT Google Launches Facebook Competitor Google+
| TUESDAY, JUNE 28, 2011
Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Marketing Takeaway. Social networks aren't anything new. Circles+. Content Discovery.
- Ten social media and technology mega-trends to watch
In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. P&G created a social network of influential mothers (Vocalpoint) to drive word-of-mouth marketing. Knowledge worker productivity.
HUBSPOT 8 of Our Absolute Favorite 2012 Holiday Campaigns
| WEDNESDAY, DECEMBER 12, 2012
Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns. hope they either inspire your own marketing, or at least make your heart swell with the warm and fuzzies!
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