WRITTENT | WEDNESDAY, APRIL 24, 2013
[Generation, Marketing] 10 Ways Slideshare Can Benefit Your Social Media Strategy
The most-common tags on the network are business, market, trends, research, social media, and statistics. Slideshare still has only around 16 million registered users, which means your competitors may not be clued-in to content marketing’s best kept secret. You Can Generate Leads. Content Marketing Social Media Marketing
VOICE-BASED MARKETING | MONDAY, MAY 19, 2014
[Generation, Marketing] 4 Reasons Marketing and Sales Teams Rely on Ifbyphone’s Salesforce CRM App
'Marketers have begun to discover what sales teams knew all along: phone leads are the most valuable leads sales reps can get. It’s become common knowledge: inbound calls are the leads sales teams want most, and therefore the leads that marketers most need to generate and track in their CRM system. improvements.
FUNNEL FOCUS | TUESDAY, FEBRUARY 5, 2013
[Generation, Marketing] Big Data, the Next Big King?
Big Data is slowly seeping into every facet of the digital (and political) marketing world. Marketers know they need data. They may even have the ability to collect the data, but the biggest obstacle marketers meet when confronting big data is: how do you leverage the data once you have it?
FATHOM | TUESDAY, APRIL 22, 2014
[Generation, Marketing] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there! During the webinar , we openly discussed the reasons for needing a new storage solution, our process in evaluating potential providers and ways we encouraged adoption among our marketing and sales teams. much more efficient).
HUBSPOT | WEDNESDAY, AUGUST 18, 2010
[Generation, Marketing] New Marketing Chart: Grading Your Creative Abilities
Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. Inbound marketing depends on a team’s skills: their creativity, knowledge and responsiveness. So how are marketers of small and medium businesses doing in terms of end results? It also depends on their effort. Download the ebook now!
HUBSPOT | WEDNESDAY, JUNE 9, 2010
[Generation, Marketing] 4 Tools for Better Facebook Marketing
As the largest social network, Facebook offers plenty of opportunities for marketers. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Facebook Marketing Tools. Facebook Forum 2.0 Connect with HubSpot
BUSINESS GROWTH DEVELOPMENT | MONDAY, AUGUST 27, 2012
[Generation, Marketing] B2B Sales and Marketing And What They SHOULD NOT Do Together
'If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So why does this happen ? NO WAY IN HELL!…
LOOPFUSE | WEDNESDAY, JULY 21, 2010
[Generation, Marketing] The World of Free « Loopfuse Marketing Automation Blog – The Mouth.
past post by the folks at Right On Interactive broached this subject in context of the marketing automation space. Successfully implementing a marketing automation tool takes time. The major driver of which is the time it takes marketers to understand how to effectively use the tool. It’s more of a partnership. LoopFuse ,Inc.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Generation, Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.”
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 30, 2010
[Generation, Marketing] My Thought Leadership Interview with Eloqua
As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last … Continue reading → Tags: Thought Leadership Interview
WEBBIQUITY | TUESDAY, JANUARY 14, 2014
[Generation, Marketing] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. To generate more engagement and retweets? Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. The 2013 Twitter Marketing Guide by KISSmetrics.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Generation, Marketing] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
As a marketer, tracking and analyzing data is an important part of the gig. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. Metrics Every Marketer Should Check Weekly. Where do you begin? analytics
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Generation, Marketing] Converting Trial & Freemium Users: Keep Selling Post-Trial
Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
ILLUMINATING THE FUTURE | MONDAY, DECEMBER 21, 2009
[Generation, Marketing] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
Why do market leaders also tend to be thought leaders? As a growing number of firms across the professional services spectrum have discovered, thought leadership can strengthen your market positioning, enhance your perceived value to clients and generate more business overall. This is exactly what’s happening now.
HUBSPOT | TUESDAY, FEBRUARY 1, 2011
[Generation, Marketing] How Pandora Leverages Personalization in Email Marketing
To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. So, how granular can you get with personalization in your email marketing? Are you a Pandora listener?
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010
[Generation, Marketing] Can Industrial and B2B Marketers Learn Creative Problem Solving.
Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Next, idea-finding: generate as many ideas as possible. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 1, 2010
[Generation, Marketing] Best Social PR Guides and Tips of 2010 (So Far)
by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).
HUBSPOT | THURSDAY, MAY 19, 2011
[Generation, Marketing] How to Get Promoted to Chief Marketing Officer
A few weeks ago, I had the great pleasure of promoting Mike Volpe , my VP of marketing, to chief marketing officer. thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. Free Kit: Building a Modern Marketing Team. Good luck!
WRITTENT | FRIDAY, NOVEMBER 22, 2013
[Generation, Marketing] 3 Social Media Tools That Make Experts Happy
'Your marketing strategy will never be complete if you don’t maintain a social media presence. It really makes you able to perform analytics, generate reports, manage online relationships, and so much more. The post 3 Social Media Tools That Make Experts Happy appeared first on Writtent.com: Internet Marketing Blog. SocialBro.
HUBSPOT | TUESDAY, JANUARY 4, 2011
[Generation, Marketing] New Chart: Biggest Challenges Facing Email Marketing in 2011
Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest.
INBLURBS | FRIDAY, NOVEMBER 16, 2012
[Generation, Marketing] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet. In turn, Job Seekers would do well to present their credentials on the Internet with up to the minute creative marketing tools. Separate Vmails on specific Jobs available.
BIZNOLOGY | MONDAY, DECEMBER 30, 2013
[Generation, Marketing] Building an ecosystem or modern alliances
What is important to remember is that the app world has two stages: the front end where people use the app, play the game, interact, chat, and date, (in other words, anything you can do with the app), and the back end which is becoming more and more important, since it refers to the generated from usage data. '(Photo credit: ryanvanetten).
HUBSPOT | FRIDAY, JULY 20, 2012
[Generation, Marketing] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We saw, and still see, a lot of challenges in the field: Marketing tactics that interrupt rather than assist prospective customers. slew of disconnected marketing tools that made for fragmented, impersonal communications.
INBLURBS | MONDAY, JULY 25, 2011
[Generation, Marketing] USA Today reports: Social Media Future is NOW don’t get left behind
There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. This generation is growing up with these tools and businesses who want to stay visible to those potential customers and job candidates need to be there where they are and communicate on those platforms and devices to reach them.
TOM PISELLO | MONDAY, JANUARY 17, 2011
[Generation, Marketing] Value Selling Tools and the Buying Lifecycle
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. view the tool For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement. For most buyers it’s easier to do-nothing, than to change.
FEARLESS COMPETITOR | WEDNESDAY, JULY 27, 2011
[Generation, Marketing] How to Enchant Employees
‘(A UK search marketing firm owner believed in threatening the job security of employees – terrifying them – regardless of performance. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is determined to make his company Enchanting. Provide a MAP. Empty the trash?
WEBBIQUITY | MONDAY, SEPTEMBER 9, 2013
[Generation, Marketing] Search Traffic Declining? You’re Not Alone (and What to Do About It)
So in order to maintain and grow website traffic, online marketing practices have to change as well. In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. Image credit: Young Digital Lab. But what does it mean?
READYPULSE | WEDNESDAY, SEPTEMBER 4, 2013
[Generation, Marketing] ReadyPulse Launches Pulse Ambassadors
'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Pulse Ambassadors provides clients with a white-labeled, hosted brand ambassador portal that makes it easy to: Run social content campaigns to collect user photos, videos, and testimonials with consent to use the content in your marketing campaigns.
LEAD VIEWS | TUESDAY, JULY 27, 2010
[Generation, Marketing] Is offering Free Trial ‘Green’?
Overall, offering free trials is a practical proposition and works wonders from a prospect’s perspective, for it is an opportunity to go beyond the marketing collateral and jargon and check if the product or service being marketed matches the claims made. Placement effectiveness of ‘Free Trial’ call to action? How to offer Free Trials.
B2BBLOGGERS | WEDNESDAY, MAY 2, 2012
[Generation, Marketing] 25 Awesome B2B Blogging Tips
Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Do research on your target audience, either on your own or with the help of an Internet marketing company. Overall Guidelines. To boost SEO?
VERTICAL RESPONSE | SATURDAY, MAY 24, 2014
[Generation, Marketing] How to Choose the Right Email Service Provider [GUIDE]
'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. © 2014, VR Marketing Blog.
SALES CHALLENGER | TUESDAY, JUNE 25, 2013
[Generation, Marketing] Does Sales Have an Image Problem?
There are two options—focusing on attempting to shift the perception of the experienced talent, or alternatively, concentrating efforts on the younger generation who has not yet formed its opinion of the sales profession. However, looking in non-traditional pools (e.g., Today, another explanation is often given for not accepting a sales role.
FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011
[Generation, Marketing] Laugh and Learn featuring @fearlesscomp | Episode 27 – Speak E.A.S.Y.
In his weekly B2B marketing show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation consultancy, Find New Customers , shares a marketing lesson using wit and humor. – the ongoing series from the winner of the B2B marketing idea of 2010. In this episode, he shares Speak E.A.S.Y.
INBLURBS | THURSDAY, JUNE 23, 2011
[Generation, Marketing] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
These improvements doe really benefit marketers. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well. Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. visitors and 47.6
FEARLESS COMPETITOR | TUESDAY, APRIL 23, 2013
[Generation, Marketing] I’m Your Customer. You Think You Understand Me, but You Don’t!
If you are doing marketing (and Drucker famously said “all there is is marketing and innovation” – so any decent business has someone in charge of Marketing. Self Education buyer personas management-best-practices marketing-campaigns 'Do your customers believe you truly understand them? Neither do apps.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] 3 Questions Businesses Should Ask When Selecting a Marketing Agency
But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?” ” Does advertising in Times Square actually help these businesses achieve marketing goals ? These goals might be to simply rebrand a company or generate buzz and website traffic. ” 2.
WEBBIQUITY | TUESDAY, MAY 14, 2013
[Generation, Marketing] 30 Awesome Blogging Guides, Tips and Resources
Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.
AD YOUR COMMENT HERE | FRIDAY, OCTOBER 29, 2010
[Generation, Marketing] Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement
Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads. Is Content Marketing a Necessity for your Brand? Thinking up blog topics can take a lot of effort.
WONDERING OUT LOUD | TUESDAY, JANUARY 19, 2010
[Generation, Marketing] I must be nuts to do another seminar with Albert Maruggi
If you sell a product or service that fits the profile, you need to be integrating social media with your traditional media for lead generation, sales cycle, and post sale marketing and communications activities. Bring your Tags: Communications Marketing Social Media My quick definition of complex is: High dollar investment.
HUBSPOT | SUNDAY, JULY 1, 2012
[Generation, Marketing] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Twitter Generating the Majority of Its Ad Revenue From Mobile.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 29, 2010
[Generation, Marketing] ASA Extension of Online CAP Code
This uncertainty, in addition to the restrictions being placed on content, could cause companies, who are just starting to penetrate the social media arena, to question the viability of entering this market place. Many large and small businesses alike rely on and promote user generated content along with testimonials.
HUBSPOT | TUESDAY, AUGUST 3, 2010
[Generation, Marketing] 3 Reasons That Ecommerce Needs Inbound Marketing
Here we conclude three reasons that inbound marketing contributes to business growth for ecommerce websites. If an ecommerce business only counts on those who do buy the first time and neglect to follow up with those who abandon shopping carts, it is invariably losing a large portion of its market segment. Changed mind (56%).
WEBBIQUITY | TUESDAY, JULY 24, 2012
[Generation, Marketing] Seven Common AdWords Mistakes to Avoid
Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).
SALES INTELLIGENCE VIEW | WEDNESDAY, DECEMBER 12, 2012
[Generation, Marketing] Appealing to All Decision Makers
Marketing executives, on the other hand, care more about lead generation and conversion. Attainment Better Chance Budget Approval Business Organizations Conversion Decision Maker Decision Makers Initiatives Job lead generation Prospects Purchase Decision Quota Reputations Sales Executives Salesperson Team Managers VpSales 2.0
HUBSPOT | THURSDAY, JUNE 19, 2014
[Generation, Marketing] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
'I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. It''s made me think that every marketing manager should run social media at some point. 1) You get to dust off those marketing skills. It''s been difficult and enlightening and fun all at the same time.
FATHOM | THURSDAY, NOVEMBER 14, 2013
[Generation, Marketing] For B2B Content is Key: Content Marketing Strategies to Drive ROI
'The importance of content marketing can’t be denied. B2B companies can use content marketing to drive ROI with great success—but it takes work. Content marketing without any direction is never effective, it needs to take place within a coherent marketing strategy. Determine Your Goals. Identify Your Target Audience.
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Generation, Marketing] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
'As marketers, we all know that great writing can help our content stand out from the crowd. Yes, my friends: Marketing requires a scientific approach. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. From high school?
EMAGAZINE B2B BLOG | THURSDAY, NOVEMBER 18, 2010
[Generation, Marketing] Golden nuggets from Sherpa’s B2B Marketing Summit
We were a bit too busy with clients this year to get out to MarketingSherpa’s recent “B2B Marketing Summit” in San Francisco. However, we did run across three gurus who did attend, and who posted their takeaways from sessions primarily focused on lead generation.
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
[Generation, Marketing] What’s the Best Social Media Monitoring Tool? It Depends
Your PR team was aware of most of these as it often had a hand in generating those placements. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. No more.
CONVERSIONATION | THURSDAY, JULY 29, 2010
[Generation, Marketing] The need to move beyond simple metrics in email marketing
Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more
WRITING ON THE WEB | TUESDAY, AUGUST 10, 2010
[Generation, Marketing] If Your Blog Writing Stinks…
By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). But negative stories generate worry and anxiety, as well as caution. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. But just follow along with me here. Blog this on Blogger.
BLUE FOCUS MARKETING | THURSDAY, JULY 25, 2013
[Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
DIGITAL VOICES | MONDAY, APRIL 30, 2012
[Generation, Marketing] Social Media Buttons For Facebook - Driving Social Engagement Series
In the past, we offered 5 Steps To An Integrated Marketing Strategy , and with social media being part of the marketing mix, there are some simple things you can do to promote sharing and create awareness. Today, we will focus on Facebook. network. Tale of the Tape: Facebook. Active Users: 845 Million. Average Visits Per Month: 40.
THE POINT | WEDNESDAY, MARCH 27, 2013
[Generation, Marketing] If It’s Wednesday, It Must Be a Webinar Invitation
Most marketing automation systems make it relatively easy to control email frequency and to establish priorities when multiple campaigns get scheduled in too small a window. Certain days of the week may generate better email response. What do you think? Is this a good idea? However, I’d advise caution: 1.
INBOUND SALES NETWORK | TUESDAY, JANUARY 24, 2012
[Generation, Marketing] Best Practices for B2B Marketers to Save Time, Money and Resources
Are you finding it hard to accomplish all the goals you have set out for your marketing team? The challenges for most Business-to-Business (B2B) companies and their marketing teams are on the rise and the barriers to success can seem frightening. Develop an Integrated Marketing Calendar. Implement Marketing Automation.
EB2BLEADS | THURSDAY, SEPTEMBER 8, 2011
[Generation, Marketing] Must Have Ingredients To Cook Crowd Pleasing Content In B2B Marketing
Cooking that makes good money creates crowd pleasing food just as marketing that creates customers creates crowd pleasing content. You have to get it right, or else, so why gamble with your marketing food ? Offer A Choice Of Content Within Your Marketing Menu. Here are 4 things that make both that little bit special.
BIZNOLOGY | SUNDAY, AUGUST 8, 2010
[Generation, Marketing] Content Anticipation: E-mails From Greg Laurie Are Enough
So, today I will be shifting gears, as I examine one of my personal favorites in the content generation game, Pastor Greg Laurie. It really is amazing just how much content this guy generates. Tags: Internet Marketing contentmarketing internetmarketing Image by dampeebe via Flickr. by Frank Reed. That specific way is e-mails.
B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 10, 2009
[Generation, Marketing] Deconstructing Twitter: Analytics for Reach and Impressions
Dell has documented Twitter as a sales channel ; P&G has done interesting test to demonstrate the Twitter reach… Most B2B marketers, however, will need to rely on traditional measurement terms/comparisons to argue for and evaluate social media performance. But where do you find benchmarks… tools for consistent measurement?
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 11, 2013
[Generation, Marketing] Understanding the Search Engine Results Page: One Screenshot at a Time
Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Here is a quick rundown of some of the common elements B2B marketers should be aware of in their evaluation of SEO performance. Search Result Title.
TOM PISELLO | THURSDAY, JUNE 3, 2010
[Generation, Marketing] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
Thursday, June 03, 2010 Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready? The Bottom Line: We predict that Tech vendors who seize this unique value sales & marketing opportunity will grab most of the discretionary budget increases these studies are projecting. Is Marketing Too Busy?
MODERN B2B MARKETING | FRIDAY, JUNE 8, 2012
[Generation, Marketing] Show Me the Money! CEOs Want to Hear About Revenue
An organization is ultimately all about generating revenue. In today’s video blog post, I explain when marketing and sales work together on a single revenue cycle, it’s like flipping on the high beams to see further out and understand how a company’s revenue stream is going to perform in the future.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
[Generation, Marketing] Optimizing the Entire Sales Funnel
The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel. Clear hand-off on every lead.
FEARLESS COMPETITOR | TUESDAY, MARCH 27, 2012
[Generation, Marketing] Important Event this week: Create Content Like a Publisher – 7 Keys to Moving Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Marketing content marketing Find New CustomersMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar.
VOICE-BASED MARKETING | MONDAY, JULY 21, 2014
[Generation, Marketing] 5 Reasons SMBs Should Be Tracking Marketing Spend
But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads and marketing campaigns are driving money — and which aren’t. Want to learn more?
HUBSPOT | WEDNESDAY, MAY 19, 2010
[Generation, Marketing] Panera Bread Takes Inbound Marketing Offline
the national restaurant chain that offers yummy baked goods and lunch fare, opened a brand new store in Missouri this week, embodying some core inbound marketing methodologies offline. Sure, the idea is a cool one, but what could this possibly mean to marketers and business owners? Panera Bread Co., So what's the twist? Louis Bread Co.
BLUE FOCUS MARKETING | TUESDAY, MARCH 18, 2014
[Generation, Marketing] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. FOR EWORD by David C.
LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
[Generation, Marketing] The top 10 B2B marketing research papers you should read
'If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! The Digital Marketing Evolution in B2B Marketing.
INBLURBS | FRIDAY, FEBRUARY 25, 2011
[Generation, Marketing] The Fortune 100 Companies love social media
For those companies social media has become an important communication channel to get valuable information about trends, customer satisfaction, to learn more about the market demand and address their products and services successfully straight direct to their audience. Inbound marketing can help you to: A. Listen carefully!
HUBSPOT | FRIDAY, MARCH 25, 2011
[Generation, Marketing] Marketing Lessons From the SEO Rapper
Several years ago, a man named Chuck was sitting at a marketing conference, waiting for his turn to give a presentation on link building. He has grown to be a celebrity amongst marketers and has received many offers to speak at conferences around the country. Marketing Takeaway. week later, it had over 100,000 views.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 14, 2011
[Generation, Marketing] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
online marketing effort, after company websites.” According to “the American Express OPEN and Search Engine Marketing Professional Organization “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines”. mnburgess.
BLOG MY CALLS | FRIDAY, APRIL 12, 2013
[Generation, Marketing] Mobile Marketing Question: Are Click-to-Call Ads Effective?
BIA/Kelsey forecasts that the market is destined for explosive growth, saying: “Mobile is about to unleash a massive increase in call-based ad inventory. 3) A study by LogMyCalls shows that leads generated from inbound phone calls are 12 to 15 times more likely to convert then leads from web-based forms. 4) Google generated $2.6
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 4, 2012
[Generation, Marketing] 3 Steps to Customer-Focused Innovation
We’ve noted that ideas and products that derive from customer-focused innovation processes are most likely to survive and succeed in the marketplace, so part of our recently-launched Marketer’s Playbook is a section on innovating with customers in mind. Cutting Edge B2B Marketing B2C Marketing Marketing Innovation
B2B MEMES | WEDNESDAY, APRIL 14, 2010
[Generation, Marketing] 5 Keys to Effective B2B Content
If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly. Photo by Brenda Starr.
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Generation, Marketing] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 13, 2011
[Generation, Marketing] Before You Abandon Your Social Media Accounts, Read This
Because social media – if done right – can generate conversation about you and traffic to your website. b2b blog Facebook LinkedIn marketing social media twitter websiteThis blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? Why invest the time and money?
HINGE MARKETING | MONDAY, NOVEMBER 18, 2013
[Generation, Marketing] Creating a Marketing Plan: A Guide for Professional Services Firms
'Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Creating a Marketing Plan is Getting Harder. Creating a marketing plan for a modern professional services firm is an entirely different matter. What is a marketer to do? Which conferences were you going to attend?
INTEGRATED B2B | MONDAY, DECEMBER 16, 2013
[Generation, Marketing] 5 cost-effective internet marketing methods that could keep your company afloat
However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround. The post 5 cost-effective internet marketing methods that could keep your company afloat appeared first on IntegratedB2B.
FEARLESS COMPETITOR | MONDAY, AUGUST 12, 2013
[Generation, Marketing] How Guest Blogging Grows Your Business and Improves Your Search Ranking
'“Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.” ” Brian Clark, @copyblogger , a content marketing expert. If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Boy does it ever!
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 6, 2013
[Generation, Marketing] A Baker’s Dozen of B2B Social Media Statistics for 2013
When you look at all the stats below in aggregate, you see that B2B companies are spending more on digital marketing and social media, they are dedicating resources to content marketing, but they are not driving traffic to their websites with social media. 49% of B2B marketers plan to increase their marketing budget in 2013.
B2B MARKETING ONLINE | TUESDAY, OCTOBER 19, 2010
[Generation, Marketing] Analyse this.
Working in technology marketing my clients are increasingly coming out with more and more advanced business analytics solutions. Tags: CRM Customer insight Data IT marketing ROI Technology analytics business intelligence marketing Listening in to their pitches however, it is clear that most companies still don’t really ‘get it’.
THE ROI GUY | THURSDAY, DECEMBER 9, 2010
[Generation, Marketing] Winning the Social Media Engagement Contest
As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing. Content Marketing Institute CMI Pisello Alinean Frugalnomics Social Media ROI
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Generation, Marketing] 7 Ways for Your Company to Break the Ice with the Blogosphere
Consider this 2011 HubSpot study where 69% of businesses surveyed attributed their success with lead generation directly to blogging. Business is built on consumer interest, and a blog will give you more opportunities to generate that interest.) Interview an expert in your field A Q&A is a quick method for generating blog posts.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation, Marketing] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. Based on this success, the campaign has been repurposed as a key marketing asset in TriNet’s nurturing process.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Generation, Marketing] Want to Improve Profits Quickly? Reduce Sales Discounts
Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ?
HUBSPOT | FRIDAY, NOVEMBER 4, 2011
[Generation, Marketing] 4 Ways to Address Privacy Concerns in Your Marketing
And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. These privacy policies published by social networks should be a marketer's new best friend. Make sure you're not violating any of these terms in your marketing efforts.
ENGAGE | MONDAY, MAY 7, 2012
[Generation, Marketing] 4 Tips on How Businesses Can Be Better Communicators
asked my Twitter followers and Facebook friends whether they thought people today were better or worse communicators compared to past generations. The thing companies should keep in mind though is that there is a limit to a consumer’s desire to be involved in your marketing strategy. So are businesses today screwed? Got it?
ENGAGE | SUNDAY, APRIL 22, 2012
[Generation, Marketing] Is Your Content Too Smart for the Web?
Faced with pressure to generate pageviews, content managers have gotten into the habit of being a mile wide and an inch deep in their coverage. In an effort to engage as many readers as possible, content managers have gotten into the habit of doing what is easy to generate more visits. We have to, right? Being smart isn’t easy.
HINGE MARKETING | WEDNESDAY, AUGUST 14, 2013
[Generation, Marketing] Creating a Digital Marketing Strategy for Your A/E/C Firm: Why It’s Critical
'For many professional services firms, a digital marketing strategy has become an indispensible part of their marketing toolkit. But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. Digital Marketing Strategy = Higher Growth + Profitability.
HUBSPOT | TUESDAY, MAY 11, 2010
[Generation, Marketing] Free eBook: How to Use Online Video for Marketing
Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. To help you take advantage of video, we've created a step-by-step eBook that walks you through the entire video creation process: How to Use Online Video for Marketing.
HUBSPOT | WEDNESDAY, AUGUST 24, 2011
[Generation, Marketing] 7 Tactics to Delete From Your Email Marketing NOW
All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. major culprit of the inbound marketing time-suck is email marketing. Tactics to Delete From Your Email Marketing NOW. Nobody. They don't.
MODERN B2B MARKETING | TUESDAY, MAY 19, 2009
[Generation, Marketing] The Who, What, When, Why and How of Twitter for B2B Marketers
Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote. Tags: Social Media B2B Marketing Micro-blogging Social Media Social Networks Twitter
SOCIAL MEDIA B2B | THURSDAY, JULY 7, 2011
[Generation, Marketing] 8 Reasons Why B2B Social Media is Easier than B2C
B2C marketing is largely based on a product and its price. In most cases that means less content, and B2B typically generates less negative sentiment than B2C. The goal for most B2B marketers is to convert prospects into customers. The B2B market is smaller than the B2C market. It’s driven by relationships.
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Generation, Marketing] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! She started out in marketing in the 80s–which was essentially a technological wasteland. Marketers need to defend resources and ask for more. Applause**.
ENGAGE | WEDNESDAY, FEBRUARY 13, 2013
[Generation, Marketing] 3 Tips for a Scandalously Successful Social Media Presence
Scandal generates five trending topics on Twitter when each episode airs. episode generated a record 10,582 tweets per minute. Below are 23 ways to help your organization generate strong content: 5 Ways to Be a Better Writer in 2013. I prepare for battle every Thursday evening after work. But, Scandal is not just “that show.”.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Generation, Marketing] Marketing vs. Publishing: Both Create Content, Drive Leads
Given the way content can work to achieve your lead generation goals, it is important to have a content strategy before a social strategy. If you’re a marketer, think of yourself as a publisher. There is one thing that separates marketers from publishers -- how the money comes in. Great content marketing is unique, useful.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
WINDMILL NETWORKING | FRIDAY, JULY 29, 2011
[Generation, Marketing] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
Once a platform achieves a certain mass, any social media marketer needs to be on that platform. There are fewer members than are on other social media websites, and those that are on have a camaraderie similar to how 1st generation Prius drivers felt when they saw others driving the then rare hybrid car.
WINDMILL NETWORKING | MONDAY, JANUARY 7, 2013
[Generation, Marketing] 3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else
Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 What’s a reasonable nonprofit development or marketing professional to do? There are two logical — and simple — conclusions : 1. MARKETING 101. And always keep this in mind: Social media is a marketing tool.
BLUE FOCUS MARKETING | MONDAY, NOVEMBER 12, 2012
[Generation, Marketing] Socialized!: The Business of Building a Digital Network #socialized #socbiz
And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. Socialized!