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  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Marketing] How to Increase Your Database with Qualified New Leads
    Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. Have you ever received a marketing email in your inbox and thought, “Wow, I bet my colleague/friend/etc. The Email Share. The How.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Generation, Marketing] Are Content Curators the power behind social media influence?
    comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter. That makes Curators a hub and the easiest users for marketers to reach. Content Curators are the best online friend a marketer could have!
  • HOOTSUITE  |  THURSDAY, FEBRUARY 12, 2015
    [Generation, Marketing] 9 B2B Social Media Marketing Tips for Social Media Managers
    Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Find content inspiration.
  • ION INTERACTIVE  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation, Marketing] Meet the Content Marketing Innovators: Scott Stano
    Scott Stano, Director, Global Demand Generation, Arcserve. Meet Scott Stano, Director of Global Demand Generation at Arcserve — a comprehensive solution for organizations which provides assurance that they can recover their data and applications when needed—and our fourth Content Marketing Innovator this week.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 16, 2013
    [Generation, Marketing] How Paid Social Media is Being Used by Marketers
    Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own marketing strategy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2011
    [Generation, Marketing] RightNow, Oracle and The Customer
    His customer focus permeates RightNow’s marketing as well.  More subtly, we were one of the first SaaS companies to post our pricing publicly and we remain the only marketing automation vendor to offer a money back guarantee. Demand Generation Evernote Oracle RightNow salesforce.comMe, I have a different angle.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 5, 2012
    [Generation, Marketing] 10 Reasons NOT to Talk to Find New Customers
    Jeff Ogden, President of the lead generation compan y Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. Check out the new SCORE Demand Generation Service from Find New Customers. This is one of our most popular blog posts ever! While everyone else says why they are great, we do the opposite.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation, Marketing] The Missing Piece to Your Content Marketing Strategy
    More and more firms are coming to understand the power of content marketing. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. It would be nice if content marketing was as easy as starting a blog and watching the leads roll in.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Generation, Marketing] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. ” Despite knowing his firm needed content marketing and even taking steps to provide it, he still didn’t know what he was getting. So, what is content marketing?
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation, Marketing] The Importance of Google and Mobile-First Indexing
    Automate Your Marketing with ActiveDEMAND! ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Try it for free today!   GET STARTED WITH ACTIVEDEMAND TODAY!
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Generation, Marketing] Is Your Marketing Automation Toast?
    I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. In these circumstances, marketers must face the unrealistic expectations presented to them head-on. Sound like automating marketing via a demand center?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Generation, Marketing] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do.
  • FATHOM  |  TUESDAY, SEPTEMBER 15, 2015
    [Generation, Marketing] Healthcare Digital Marketing News You Need to Know – September
    Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Want to catch up on the latest healthcare digital marketing industry news from September? Keep reading.
  • THE ROI GUY  |  TUESDAY, DECEMBER 17, 2013
    [Generation, Marketing] On-Demand: Leveraging Value Marketing Tools to Generate More Leads / Sales Ready Opportunities
    Alinean B2B interactive marketing Benefits Estimator Diagnostic Assessment interactive smart content interactive white paper Pisello ROI Calculator TCO Calculator Value Marketing webcast Webinar Click to download the deck: [link] Click to review the recorded session: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=63344237&rKey=da17be42ec92d65c.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Generation, Marketing] How to Align Sales and Marketing for Results (Not Just Harmony)
    SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. Promote and Support Sales and Marketing Communication. Image credit: dakini.
  • B2B LEAD BLOG  |  MONDAY, APRIL 15, 2013
    [Generation, Marketing] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
    I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” But we marketers often cannot control the practices on the sales side of the fence, and this massively impacts our ability to show ROI. million.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Generation, Marketing] How much is too much? Frequency management and control
    It's the same thing in B2B marketing. Use your understanding of your audience's response to your marketing (their Digital Body Language) to segment them into groups. Tags: emotional unsubscribes Digital Body Language inbound marketing Email marketing Email Frequency demand generation conversation. Aunt Hilda?
  • READYPULSE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation, Marketing] ReadyPulse Launches Pulse Ambassadors
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Pulse Ambassadors provides clients with a white-labeled, hosted brand ambassador portal that makes it easy to: Run social content campaigns to collect user photos, videos, and testimonials with consent to use the content in your marketing campaigns.
  • FATHOM  |  TUESDAY, JANUARY 21, 2014
    [Generation, Marketing] Thoughts on Human Marketing
    What’s been catching my eye these days is talk about “being human” in marketing  in marketing, i.e., using plain English, conversational tones, and storytelling. Today’s marketing (and by extension, business) world still holds as gospel the capacity to generate leads and turn them into sales.
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Generation, Marketing] The Myth of Graduation – We Never Stop Learning
    Learning never stops, especially if you work in technology. I’ve been talking with marketers at networking events and industry conferences and the issue of developing new skills or enhancing our existing skills keeps coming up. perfect example of this is the focus on “The Stack”…the marketing technology stack. Focus.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Generation, Marketing] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 1, 2013
    [Generation, Marketing] Thought Leadership Merchandising: Rising Above the Noise
    Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. Thought Leadership Programs Must be Accountable for Business Outcomes. Application — How should the content be applied to drive tangible business outcomes?
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Generation, Marketing] Your Crash Course to Offering a Crash Course
    With that information, you then have the chance to market to that lead in the future. Best Practices Marketing Revenue Generation Blog Crash Course Website ConversionConverting visitors often requires giving away something of value. This method ties in well with making an offer when a customer tries to exit a page.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Generation, Marketing] How to Use Hashtags on Twitter: A Simple Guide for Marketers
    Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns you're running. Let’s look at these possible pitfalls and some best practices to keep in mind if you're thinking of creating one to support your marketing efforts. What is it? Let me explain!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2016
    [Generation, Marketing] 6-Step Checklist to Launch + Promote Gated Content
    Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. The post 6-Step Checklist to Launch + Promote Gated Content appeared first on Marketing Insider Group. Content MarketingTherefore, nothing is more disheartening than seeing your pride […].
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 9, 2012
    [Generation, Marketing] Buy, Build or Both Part 2: The basics of list building
    Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Build your inbound marketing framework. 30-Minute Marketer: Growing Your Email List.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Generation, Marketing] Eloqua Goes Titanium
    We have lots of fun and engaging stuff planned for Dreamforce 2011.  It’s already the central theme of most of our marketing meetings.  We’ll use our blog and Twitter feed to keep you updated of what’s happening leading up to and during the event of the year.  Note to those who attended his keynote last year: where was he hiding that iPad?).
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Generation, Marketing] 15 Elements Most Successful Blogs Have in Common
    It’s the very definition of content marketing, which is to provide content that attracts and engages an audience, educating them while entertaining them. Very few sites take it to the length that The Content Marketing Institute has: This is a prime example of the psychological principle of social proof. What’s on your blog? Conclusion.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Generation, Marketing] The Key to Online Digital Marketing is Achieving Higher Grades
    It’s no longer enough to base your inbound marketing strategy around your dazzling website. The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [Generation, Marketing] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Generation, Marketing] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. Spice up a blog post.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Generation, Marketing] 5 Tips To Create A Sales Call Center That Works
    Sales and marketing are really just 2 sides of the same coin. have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. With these simple tips you will have created a sustainable, Revenue Generating Sales Force, that can handle any product or service. 
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Generation, Marketing] 12 New Year's Marketing Resolutions You Can Actually Keep
    With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Generation, Marketing] Social Media Event Marketing – 6 Things to Do Before Your Event
    I had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Similar to how businesses and brands need to promote content in a non-advertising paradigm as part of their social media marketing efforts, so does your event.
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Generation, Marketing] The Art (and Science) of Forecasting Lead Requirements
    The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology is more widely used because it starts with the organization’s financial goal, which gets the marketing department in sync with the broader organization. The deeper dive: 1.
  • SNAPAPP  |  THURSDAY, MAY 5, 2011
    [Generation, Marketing] VGMarket uses SnapApp to Generate Leads on Quibblo.com
    VGMarket Surveys is using SnapApp technology to generate fresh leads and register users to provide marketing feedback for their online surveys on games and gaming. Before viewing their results, users are prompted to sign up with VG Market. personality test app aimed at their target demographic, teen gamers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Generation, Marketing] 3 Marketing Lessons From Drug Dealers
    John’s talk was a fun and informative analogy with a few key lessons we can all learn about marketing from a less than traditional industry. Though only one of these substances is illegal, both organizations used product and marketing to develop a uniquely loyal following. Free Download: 101 Marketing Charts and Graphs.
  • ANNUITAS  |  TUESDAY, AUGUST 13, 2013
    [Generation, Marketing] B2B Sending Volumes & Deliverability Impact Rules
    According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox! Blog B2B Marketing Demand Generation Email best practices Email Deliverability Email sending volumes
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 25, 2011
    [Generation, Marketing] 2011 Sales & Marketing Success Conference
    The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together  over a 5 day series to educate and enlighten sales professionals in  succeeding, winning and exceeding expectations. for Your Lead Generation and Sales Teams. Enterprise 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Generation, Marketing] Should you make the leap into sponsored content?
    As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The sponsored content wasps are swarming! Chris Brogan    Thanks!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [Generation, Marketing] 7 reasons you’re not getting the most out of customer facing content
    Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. Content Marketing
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Generation, Marketing] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    The list of supposedly “dead” marketing practices goes on and on, but does that mean once something is said to be six feet under, it can never rise again to deliver results?  In her post, Email Marketing is Not Dead! These are just a few undead marketing tactics that still have plenty of life of their own if used correctly.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Generation, Marketing] 29 Ways to Collect Email Addresses for Your Business
    There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Looking for ways to grow your email list? Get referrals.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Generation, Marketing] Jeff Cohen Talks Social Media and Its Value in B2B Marketing
    With over 20 years of experience, Jeff is an expert when it comes to all things B2B marketing and social media. We recently caught up with Jeff and asked him some questions about B2B marketing and social media. How his book, The B2B Social Media Book helps businesses learn how to use lead generation in social media.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Generation, Marketing] 6 Core Benefits of Well-Defined Marketing Personas
    Having a well-defined persona can help you build a better marketing plan in the long run and help you target your marketing campaigns and offers to the right groups of prospective consumers. Knowing persona characteristics can be invaluable to your company as you develop your marketing campaigns and products over time.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Generation, Marketing] Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals
    PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. The Marketer's Perspective. This may help keep marketers more accountable to consider their end goals rather than doing Facebook advertising just for the heck of it. We don't blame you.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 4, 2014
    [Generation, Marketing] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    Best place us to start is to identify where (target market sweet spot) we won in 2014 and WHO is buying from us. This information will identify where to focus our marketing efforts in 2015 and help create a plan to clean up our house list. What is your target market sweet spot – revenue, industries, # employees.
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 12, 2011
    [Generation, Marketing] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. Guest post by  Adam Kosloff. You’re swamped.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Generation, Marketing] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Generation, Marketing] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. You can also watch Jeffrey Hayzlett on Marketing Made Simple TV too using the underlined link or his photo. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Making the Most of Your Webinars
    On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. United States License.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [Generation, Marketing] Why Your B2B Marketing Needs a Hub and Spoke System
    Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Of course they will advocate online marketing and search!
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Generation, Marketing] Haley Marketing to Present at CSP
    On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” In this session, David and Brad will show you the science behind social media, and how you can use it for direct sales and inbound lead generation
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Generation, Marketing] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Account Based Marketing. Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. The purpose of the framework is to help marketers understand the differences between ABM vendors. market. Perhaps you’ve heard of it? You can download them both here.
  • HUBSPOT  |  MONDAY, MAY 17, 2010
    [Generation, Marketing] Free eBook: Generating Small Business Customers With Social Media
    Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. While the idea of using “free tools” to drive marketing can be exciting, this excitement is often followed with the realization that these tools take time and commitment. Download the free eBook.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation, Marketing] How to write 3,000 words every day when you don’t feel like it
    We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation. The last time, two entrepreneurs complained about how tough it was for them to create even 1,000 words of marketing material a day. By Mars Dorian, {grow} Contributing Columnist.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Generation, Marketing] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    This profile focuses on Mitch Joel, a Visible Expert for digital marketing. Mitch Joel has been called a rock star of digital marketing, a digital visionary, and a leader and innovator. ” The two paths were a record label and consulting on digital marketing. Simple euphemisms, they are not. ” Mitch says.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 6, 2012
    [Generation, Marketing] Looking for Social Media ROI? Try Marketing Automation
    It almost goes without saying that marketers must generate leads. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Why Marketing Automation Inspires Passion. I’ve worked as a B2B marketing manager for a number of years.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] New, undeniable evidence supporting emotional branding and advertising
    This type of emotional advertising is pretty new for P&G–as Jim Stengel, former chief marketing officer at P&G pointed out, “there was not a whole lot of recognition of the emotional connection with a brand or company” until recent years. . (Photo credit: Chris Abraham). Hats off to P&G. 
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Generation, Marketing] “You’d make a great CMO for a midsized software firm”
    Spoke with the SVP of global marketing for a mid-sized software firm recently. They say I’d be great for heading global marketing and reporting directly to the CEO. In fact, I just wrote a great comprehensive marketing plan for a small, fast-growing software firm. Let’s discuss how my marketing plan can help you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Generation, Marketing] Case Study: Denny’s flips its audience with a sassy social media strategy
    ” They may not have the mechanisms in place yet for measurement, but the organization believes in the inherent value of connecting with customers through social media and content marketing. “We believe at our core that social has the biggest ability to impact brand health as much as any other medium,” says Purcer. Hashteroids?
  • VIEWPOINT  |  TUESDAY, AUGUST 26, 2014
    [Generation, Marketing] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
    Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 14, 2011
    [Generation, Marketing] Fight Them in the Cafés, Not on the Beaches
    Let’s not forget about our Generation G friends, either. Ad Agencies CRM Getting & Losing Business Random Rants Social Media ad agency B2B marketing bizmarketer brand police customer service Elizabeth Williams Generation G Hand-Wringers I told you so dance linkedin P-Cube porcupines sucky agency support forumsUgly things?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [Generation, Marketing] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Generation, Marketing] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Adele Revella.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Generation, Marketing] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The case for marketing automation. 2.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Generation, Marketing] How Software Usage Intelligence Drives Revenue and Leads
    “It’s not marketing if it’s not measured.”. While many on the outside may view marketing as more of an art than a science, most marketing executives know the value of measurement and data-driven decision making. Today, marketers are beginning to see the same value in software usage intelligence. Since 2010, V.i.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Generation, Marketing] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories:          . B2B Marketing Lead Management Lead Nurturing Sales leads Sales Lead Management
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Generation, Marketing] Help Us Make September the Biggest Month Ever
    B2B Lead Generation | Help Us Make September the Biggest Month Ever! Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Generation, Marketing] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. One of the funniest but also most illustrative responses came from The Bridge Groups’ Trish Bertuzzi who nailed it when she said: Companies are still thinking marketing automation (MA) is the silver bullet.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Generation, Marketing] How Much Is Your Time Worth?
    Where does marketing fall on that list? After all Haley Marketing exists because we know you don't have the time you need to focus on your marketing. Create a quarterly eBook and landing page to use as a lead generation tool. Content marketing is an essential part of your marketing mix. You're in luck!
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 3, 2011
    [Generation, Marketing] 6 Roadblocks to Data-Driven Marketing
    Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers haven’t been walking the walk.    Here are 6 reasons; we need to get out of our own way.    Math Phobia.  
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Generation, Marketing] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Michael Brenner, CEO of the Marketing Insider Group , said, “Content marketing represents the gap between what brands produce and what consumers actually want.”.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 25, 2016
    [Generation, Marketing] How to Run a Webinar: Promote the Webinar
    You’ve figured out how marketing automation can help you with the entire process. Your marketing automation system should offer a way to schedule posts. Interested in a demonstration of our robust marketing automation tool? This is the sixth installment in the series  How to Run a Webinar. Promote the Webinar.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [Generation, Marketing] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Marketo was founded in late 2005, so let’s figure it averaged 10 employees during the previous two years, and that they cost only $150,000 because the early stage doesn’t involve marketing costs. Many costs are not fixed: staffing for customer support, marketing, sales and administrative functions will all increase as clients are added.
  • LEAD LIAISON  |  THURSDAY, JUNE 9, 2016
    [Generation, Marketing] How to Send Handwritten Letters Online with an Authentic Touch
    Best Practices Marketing Revenue Generation Blog Handwritten LettersSend Handwritten Letters Online. Learn how to send handwritten letters online with these insights. As much as you might miss the good old days, this change actually has its benefits. The best part is you don’t actually have to write the letter yourself.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Generation, Marketing] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. All rights reserved.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 26, 2010
    [Generation, Marketing] Leveraging the mobile platform in marketing automation
    But now a marketing automation software company, Aprimo, has introduced an exciting new product titled Aprimo Mobile Studio. Sure, you can call people and send/receive emails, but you cannot look at a marketing calendar, approve a campaign, etc. Marketing campaigns stop while awaiting approvals. That post received rave reviews.
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Generation, Marketing] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Generation, Marketing] Announcing HubSpot 3: The Future of Marketing Software
    We started this company because we saw an opportunity to help businesses break away from the traditional marketing playbook and attract better quality leads through inbound marketing. Our software has helped 7,000+ businesses generate more than 12 million leads for their companies. We’re in it for the love of marketing.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Generation, Marketing] Applying Consumer Market Web Usability Lessons to Professional Services
    Some of the most advanced professional services websites are beginning to follow Amazon’s lead, exploring adaptive marketing automation tools and leveraging rich and relevant data. eBay – From Flea Market to Curated Content. #26 Global, #7 US – eBay.com. Any Industry Online Marketing Social Mediamillion blogs. times*. Probably.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation, Marketing] Email Copywriting: 3 tactics for delivering value over perceived cost
    During the session, Flint offered an interesting perspective on the relationship between email copy and the value proposition you deliver to prospects in your email marketing. Copywriting is fraught with claims, and the job of a marketer is not to craft claims, but craft a conclusion,” Flint said. An email is just a vessel.
  • LEADSLOTH  |  FRIDAY, APRIL 24, 2009
    [Generation, Marketing] Top-10 Marketing Automation Blogs
    Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. So here’s the list. Thanks!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Generation, Marketing] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    This builds a marketing database of people interested enough to leave their email with you. Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Your site must pass the “blink” test.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Generation, Marketing] 9 Common and Costly B2B Social Media Marketing Mistakes
    In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Solve for customers.
  • NUSPARK  |  MONDAY, JULY 4, 2011
    [Generation, Marketing] Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
    If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The case for marketing automation. 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Generation, Marketing] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Referral Traffic to Content Marketing Campaign. have highlighted a few insights below: A mention from STRYDE generated a goal completion in Google Analytics. For the pages driving a lot of traffic and conversions, it is exciting to see our SEO work generating a positive business impact. Title: Keyword List Generator.
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Generation, Marketing] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. To generate more engagement and retweets? Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. Does anyone still thing Twitter is for the birds?
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Generation, Marketing] Benchmark Data: PPC Used For Traffic and Lead Generation
    Actually, the answer is closer to “it depends upon what your marketing objectives are.” ” The chart above shows the effectiveness of PPC objectives according the survey respondents to MarketingSherpa’s 2011 Search Marketing Benchmark Report – PPC Edition. My answer is always, "Yes." Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Generation, Marketing] Tips To Enhance Your Email Deliverability
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Follow Brian on Twitter @remarketing.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 18, 2013
    [Generation, Marketing] Let's Have a Meeting: 5 Essential Rules For Inspiring Big Brains & Great Ideas for Best B2B Marketing Results
    I used to sit in weekly staff meetings, needlessly, where I generated a total of 23 pages of notes over the span of seven years. Our ideas, musings, thoughts, reviews on b2b marketing topics still have the chapbook and it is mostly filled with weird drawings, MLT Creative B2B Ideas @ Work Blog.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Marketing] Who Does Google Love More: SEO or Content Marketing?
    They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. However, even as it’s becoming increasingly clear that stronger collaboration between SEO and content marketing might be the key to reaching the number one spot on Google, companies are still slow to marry the two. display=wide.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 14, 2010
    [Generation, Marketing] Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
    Too much content can be difficult to manage In a previous life as a marketing manager, I worked with a product line that was very mature that had a lot of content. Determine what to keep If you have content that is working well and generating the kind of downloads you want, great. Four Ways to Spread Your B2B Marketing Content Further.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Generation, Marketing] 3 Networking Tips with LinkedIn Groups for Business
    Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers. 2. Generate a following that grows as rapidly as LI itself.  Content Marketing Social Media Stuff Attracting Clients LinkedIn Online Marketing social media marketing
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 28, 2015
    [Generation, Marketing] Use Interactive Content to Create Sales & Marketing Alignment
    maybe, maybe not), and undifferentiated (every rep knows that an unqualified lead can generate a digital body language trail that looks frighteningly similar to a highly qualified, hot lead). You can check them out here: How interactive content helps marketing support sales Marketing sales and buyer alignment My sales manager secret weapon?
  • B2B LEAD BLOG   |  MONDAY, JULY 25, 2011
    [Generation, Marketing] Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
    During Tuesday’s B2B Lead Roundtable webinar, Dave Elkington, Chairman and CEO of InsideSales.com, shared the juiciest statistics and trends from these analyses to help B2B marketers optimize inbound lead contact, qualification and close rates. Most sales professionals give up trying to reach a lead after an average of 1.29 million.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation, Marketing] Measuring the Immeasurable
    My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. Sentiment analysis is devilishly difficult to get right, however.
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