MI6 MARKETING AGENCY | SUNDAY, AUGUST 24, 2014
[Generation, Marketing] Mi6 Marketing Wrap Up #18
What’s interesting and worth drawing to the CEO of Capstone Infastructure Group’s attention is that Ontario Power Generation (OPA) and SaskPower are both on Twitter. Marketing Has a Marketing Problem. The answer to solve this problem: content marketing. The post Mi6 Marketing Wrap Up #18 appeared first on MI6.
HUBSPOT | WEDNESDAY, JANUARY 30, 2013
[Generation, Marketing] The Right Way to Think About Your Marketing Software RFP [+Sample]
It’s a tough world out there for marketers. 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Generation, Marketing] The Future of Foursquare: Understanding Location-Based Marketing
He explained that 250,000 businesses use Foursquare and the company will be charging businesses for some advanced marketing opportunities. Marketing Takeaway. Location-based marketing can be a valuable customer aquisition and retention tool for brick-and-mortar businesses. Webinar On Demand: Become an Expert in Local Marketing.
B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010
[Generation, Marketing] Is It Time Now For A Chief Marketing Technologist? [#B2BChat]
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? This concept translates well into B2B Marketing as well.
CRIMSON MARKETING | FRIDAY, MAY 15, 2015
[Generation, Marketing] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. Susan Ganeshan, CMO of customer experience management platform Clarabridge, joins Moneyball for Marketing to discuss how to reap the benefits of listening to customer feedback.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 19, 2011
[Generation, Marketing] Review of 2011 B2B Social Media Predictions
Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011 , and see how the year turned out for B2B marketers and their adoption for social media. The growth of social search was huge in 2011 and B2B marketers learned the value of incorporating their social graph into business networks.
MARKETING ACTION | WEDNESDAY, MAY 20, 2015
[Generation, Marketing] 4 Steps to Creating Content That Converts
As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience.
BIZNOLOGY | THURSDAY, JANUARY 24, 2013
[Generation, Marketing] 3 important SEO metrics to pay attention to
Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement. Increase in non-branded keywords generating traffic. Photo credit: Search Engine People Blog.
FEARLESS COMPETITOR | SUNDAY, JUNE 10, 2012
[Generation, Marketing] Hire Jeff Ogden of Find New Customers to keynote your next marketing conference
Jeff Ogden, who presented the keynote talk at the BMA-NJ Social Media Symposium is a fun and engaging speaker for your next marketing conference. As host of Marketing Made Simple TV , he’s also interviewed top experts in marketing, sales and social media from all over the world, such as. You can view the full listing here.
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
[Generation, Marketing] Who Can Use More B2B Sales Leads?
Generating leads is difficult enough when you know what you are doing – if you don’t it can be painful and frustrating. To help make this process easier, we’ve just released a new eBook titled Powerful B2B Marketing Strategies to Generate Qualified Leads. Why You Need a B2B Marketing and Sales Machine.
MODERN B2B MARKETING | TUESDAY, MARCH 8, 2011
[Generation, Marketing] What the iPad Revolution Means to The Future of Sales and Marketing
by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. What the iPad Revolution Means to The Future of Sales and Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Generation, Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. But today, there's no need to struggle.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 29, 2010
[Generation, Marketing] Fearless Competitor now available on the Kindle! (via )
For just $1.99 per month, you can get this terrific B2B marketing and demand generation blog on your Kindle! Sign up for … Continue reading → Tags: Demand Generation To obtain it, just go to the Kindle store on your Kindle, select blogs, and type “Fearless Competitor.
MODERN B2B MARKETING | TUESDAY, AUGUST 9, 2011
[Generation, Marketing] Optimizing Landing Pages – Why Testing Is Critical
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. No marketer can ensure optimal performance from a landing page without proper testing. Testing provides proof marketers need to predict how a landing page will perform and what impact that imposes on lead generation.
BIZNOLOGY | MONDAY, APRIL 22, 2013
[Generation, Marketing] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. Benjamin Graham said, ‘In the short term, the stock market is a voting machine.
HUBSPOT | TUESDAY, OCTOBER 5, 2010
[Generation, Marketing] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. 1. If you are reading this post, you are likely the former.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Generation, Marketing] When Lead Scoring Is a Waste of Marketers' Time
There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Try setting up marketing and sales service level agreements (SLAs). Right?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 25, 2013
[Generation, Marketing] Click Ad Fraud is out of control — Here’s how you can fight back
Then, they use the botnets to generate large quantities of traffic to these sites and push such ‘ad inventory’ into ad exchanges, for sale to brand advertisers. ” Solve Media’s quarterly Bot Traffic Market Advisory shows that between 20-30 percent of online ad traffic is fake. ” Augustine Fou.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 6, 2011
[Generation, Marketing] WhichTestWon.com: This Marketer’s Dream
I am a firm believer in the importance of testing in B2B marketing, which is why I love WhichTestWon.com. WhichTestWon.com is the industry’s number one weekly newsletter on conversion optimization, featuring 150+ case studies with real-life results data on A/B split tests of landing pages, lead generation forms, and email campaigns.
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Generation, Marketing] The 5 Most Popular Marketing Webinars in Our Extensive Webinar Library
We have more than 65 webinars in our extensive Marketing Webinar Library. We host 1-2 marketing webinars each week. They generate a great deal of interest and a ton of leads. About 98% of our webinars are firmly online marketing related. The content is incredibly useful for marketers across any segment. Awesome.
HUBSPOT | TUESDAY, JULY 3, 2012
[Generation, Marketing] 8 Top-Notch Industry Conferences No Marketer Should Miss
We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Well, we've been to a lot of marketing conferences here at HubSpot, so I asked around for recommendations for the industry conferences that stood out the most to our employees. ZZZzzzzz. Hah, who isn't?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 12, 2014
[Generation, Marketing] 31 business building benefits of Buyer Personas
Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas. Creates higher quality lead generation.
FEARLESS COMPETITOR | THURSDAY, JUNE 14, 2012
[Generation, Marketing] The B2B Revolution in Mobile with Christina CK Kerley
Let my friend Christina “CK” Kerley of CKB2B ( a guest on Marketing Made Simple TV) introduce you to the wild and woolly world of mobile today. Let CK hold your hand and teach B2B marketers how to take advantage of mobile. Jeff Ogden is President of the sales lead generation company, Find New Customers.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 30, 2013
[Generation, Marketing] 5 Steps to Feed the Content Beast
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Step 1: Pick a Strong Topic.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 25, 2012
[Generation, Marketing] 5 Opportunities You’re Probably Missing
Marketing’s a busy field, and sometimes its hard to pull up and think about what can be done to make our lives easier and our work more effective. All marketers – both in B2B and B2C industries – segment their customer base in some way. So what does that mean for marketers? Simplify and align marketing plans.
MI6 MARKETING AGENCY | MONDAY, JANUARY 23, 2012
[Generation, Marketing] The Emerging Role of the CMO
If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. We think that marketers need to educate buyers using content and find ways to connect with them before, during and after the purchase. The B2C and B2B Buyer Controls the Sales Process.
B2B MARKETING INSIDER | THURSDAY, AUGUST 13, 2015
[Generation, Marketing] You Can’t Get Here From There
The buyer’s journey is a lot like that, and modern B2B enterprise marketers need to add “explorer” to their job description as a result. We marketers like nice, logical step-by-step directions to map out the buying process, but the truth is that our buyers don’t really care about our carefully rendered charts and diagrams of how they buy.
ANNUITAS | THURSDAY, SEPTEMBER 3, 2015
[Generation, Marketing] It’s All About the (Challenger) Customer
I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space. As this is the new reality, the role of marketing and sales have changed dramatically. Blog B2B buyers B2B Marketing CEB Consensus Buying The Challenger Customerindividuals.
B2B LEAD BLOG | FRIDAY, JUNE 10, 2011
[Generation, Marketing] What Online Marketing Optimization Is and Isn’t
evid ence-based marketer’s dream, three days chock full of real-world case studies and analyses that drilled down to the intricacies of what makes some online marketing campaigns convert better than others. Test with Poor Results Can Improve Marketing. Share and Enjoy: Email Marketing Marketing Strategy ROI Measurement Web/Tec
FEARLESS COMPETITOR | FRIDAY, DECEMBER 9, 2011
[Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. Demand Generation Fearless Competitor Find New CustomersWhy don’t you follow her?
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 28, 2015
[Generation, Marketing] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? So it’s critical to get credit for every lead you generate. Some agencies do not have a clear strategy in place, relying instead on basic metrics to prove what marketing sources are driving leads.
SALES LEAD INSIGHTS | THURSDAY, JUNE 2, 2011
[Generation, Marketing] Graphic design tips from one of our experts
B2B marketing , B2B lead generation & B2B marketing automation. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations.
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 18, 2014
[Generation, Marketing] Your sales lead just got promoted. What should you do?
Inbound Marketing lead generation Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting sales techniques Social CRM social intelligence social selling Anytime a sales lead has an interesting moment, it’s an […]. Enterprise 2.0
BLOG MY CALLS | MONDAY, APRIL 8, 2013
[Generation, Marketing] How Much Should Sales Reps Know About Marketing Tactics?
Recently, our sales manager walked into the LogMyCalls marketing office and started asking us questions about our lead generation efforts, lead assignments, lead quality, etc. It was apparent very quickly that our sales manager didn''t have a clue about our lead generation tactics, nurture process, or marketing tactics we employ.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Generation, Marketing] How to Decode Web Design Language for Marketing Mortals
Talking to your web designer can be a daunting task for many marketers. Learn More About HTML: On any modern content management system (CMS), you won’t need to actually write the HTML to build your website – it’s generated automatically. It’s time to put an end to all the madness! HTML: Website Structure.
MARKETING ACTION | FRIDAY, MARCH 20, 2015
[Generation, Marketing] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. The post Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers appeared first on Marketing Action Blog - Act-On.
ONPATH | WEDNESDAY, MARCH 13, 2013
[Generation, Marketing] America's Next Top Marketer Webinar - March 27, 2013
America’s Next Top Marketer Have you ever watched America’s Next Top Model? Join us for 29 minutes as Dennis Van Staalduinen (President, Brandvelope) and Kirsten Watson (VP Corporate Marketing, Kinaxis) go head-to-head and compete for the title of America’s Next Top Marketer. Who will be America’s Next Top Marketer?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 23, 2015
[Generation, Marketing] Why Your Team Needs a Lead Scoring Model
Ask 10 different people from your sales and marketing teams and you may get 10 different answers. The discrepancy in how leads are defined across the business is a major reason behind the great divide that often separates marketing and sales. Marketing Automation Marketing Automation Process (MAP on Thurs. 26th February.
SMALL MANUFACTURER BLOG | MONDAY, JULY 19, 2010
[Generation, Marketing] SPONSOR: Acquire B2B Helps Drive Sales with Marketing Automation
Are you considering marketing automation software or need help implementing a system you’ve purchased? My good friend Mac McIntosh has opened a new division, Acquire B2B , which helps maximize your leads, sales results and ROI from B2B marketing automation. Mac is offering a timely service. To learn more: Web: www.acquireb2b.com.
FEARLESS COMPETITOR | TUESDAY, JULY 6, 2010
[Generation, Marketing] Hope everyone is enjoying Fearless Compe
link] #marketing #b2b. Tags: Demand Generation Hope everyone is enjoying Fearless Competitor, but we’ve got many more readers coming. It was just approved for syndication!
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Generation, Marketing] The Secrets to Stellar Marketing Automation
Marketing automation done right is a thing of beauty. Well, to marketers like me, anyway!) Marketing automation done wrong is just speeding up a broken process. ” Marketers are frequently challenged by how to implement and achieve marketing automation. Marketing automation is a process, not a single product.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[Generation, Marketing] Millennials Hate Ads! Want This Instead
If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 9, 2009
[Generation, Marketing] The Train Wreck Almost Nobody Foresaw
This week’s blog is by Jeff Ogden, President of Find New Customers “We Make Lead Generation Simple ” He’s also a special guest on SalesBuzz radio on Thursday, September 17 th at 3:30PM EST where he will share best practices in Lead Nurturing. lead generation sales challenges Once there was a time when business made perfect sense.
SMALL MANUFACTURER BLOG | SATURDAY, JANUARY 5, 2013
[Generation, Marketing] Build Your New B2B Website with a Plan in Mind
SalesForce) and marketing automation (e.g. As a small business owner or marketer, you probably have multiple goals and objectives. You may have marketing campaigns planned for next 6-9-12 months. Your Website is your number one marketing asset. Integration with CRM (e.g. Infusionsoft, Marketo, etc.). Your sales process.
HUBSPOT | SUNDAY, JULY 10, 2011
[Generation, Marketing] Marketers Experiment With New Uses of Social Media Tools [Marketing Update]
This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools. Unfortunately, this new feature isn't available for marketers to use in conjunction with their business page. Marketing Takeaway. Brands Experiment With Google+.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 1, 2011
[Generation, Marketing] Find New Customers Fan of the Month – Cheryl Burgess
B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Blue Focus Marketing helps B2B marketers implement social media strategies. He’s also the host of the B2B marketing show, Mad Marketing TV, sponsored by Act-On Software.
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[Generation, Marketing] Forrester: Understand and Drive Outcomes for Sales & Marketing Success
Monday, September 20, 2010 Forrester: Understand and Drive Outcomes for Sales & Marketing Success In a recent Forrester Sales Enablement blog post, Dean Davison reminisces about his years of selling technology solutions, and how todays successful best practices are so different than those of years past. Is Marketing Too Busy?
WEBBIQUITY | MONDAY, MAY 17, 2010
[Generation, Marketing] Book Review: Maverick Marketing
In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. This creates an effective barrier to entry to many marketers and startups. Digg this!
LOOPFUSE | TUESDAY, AUGUST 3, 2010
[Generation, Marketing] Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing.
Tracking the Effectiveness of your Banner Ads August 3rd, 2010 by Cindy Ryan I am only a few months into my new job here at LoopFuse, heading up their marketing team, and it has been full steam ahead with the exciting announcement of FreeView , the first and only free marketing automation solution. Today we have four rotating banners.
INBOUND SALES NETWORK | FRIDAY, MARCH 29, 2013
[Generation, Marketing] Your email marketing programs could be costing you millions!
When done correctly email marketing is easy, fast, inexpensive, and, in most cases, yields the highest ROI. However…before you send another email, consider this: the majority of email marketers have no idea how to use email marketing effectively. An email marketer gets more SPAM complaints than “click-throughs”.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 24, 2013
[Generation, Marketing] Tips to Manage ‘Always-On’ Nurturing
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Amanda Halle , the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation. Follow Amanda on Twitter @ahalle.
MODERN B2B MARKETING | THURSDAY, OCTOBER 13, 2011
[Generation, Marketing] Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]
There’s a whole new generation of security breaches these days, and the stakes couldn’t be higher. Check out this infographic to discover why not taking steps to secure your email marketing data should be keeping you up at night. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 1, 2010
[Generation, Marketing] The Best Free iPad Apps for B2B Marketers
Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. An important part of marketing today involves reading the latest blog posts and articles to stay current and share these finds with your network. It is much more of a consuming device, rather than a creating device. Apple sold 300,000.
WRITTENT | TUESDAY, JULY 30, 2013
[Generation, Marketing] Why Lean Principles Can Yield Remarkable Content Marketing Results
What do manufacturing best practices have in common with content marketing? While cutting back on your time spent creating content is likely to lead to a drop in quality, analyzing your marketing processes to eliminate waste and increase efficiency could have exactly the opposite effect. And what content marketer doesn’t want that?
ANNUITAS | TUESDAY, APRIL 26, 2011
[Generation, Marketing] Five Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Myth #2: Lead Management Is a Marketing-only Initiative.
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 10, 2012
[Generation, Marketing] Are You Giving More than Your Receiving?
In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. This story is from a non-product marketer who attended PCT #4 in 2011. This is yet another positive outlook for marketers from marketers. Save Some Time on Us. We call these our Fave Five Posts. Is it?
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Generation, Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. For B2B marketers, this environment requires a renewed focus on three elements and one major change. No thanks, I’ll pass.”
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Generation, Marketing] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. About Vidyard. About Bessemer Venture Partners.
CLIENT BRIDGE | THURSDAY, OCTOBER 6, 2011
[Generation, Marketing] Are You Failing at Marketing Automation?
From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. Analyzing marketing results should be done as close to real time as possible. The marketing tools you use shouldn't be hard to use. Review the leads you have generated to make sure they're in line with your target market.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Generation, Marketing] Social Media Marketing Lessons From Justin Bieber
” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty. Free Download: 2010 Facebook Marketing Guide. Find out from industry experts and marketers! Download the free 30-page complimentary Facebook Marketing Guide.
LEADERSHIP | THURSDAY, NOVEMBER 21, 2013
[Generation, Marketing] Interesting Infographics: How B2B Sales Has Changed
In order to generate more leads and revenue, we need to apply an inbound marketing tactic to our campaigns. Read the following from the Maximize Social Media infographic: There are vast differences between inbound and outbound marketing approaches. Infographics Lead Generation B2B infographic sales Social Media
MODERN B2B MARKETING | MONDAY, DECEMBER 3, 2012
[Generation, Marketing] CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet
recently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads. Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better?
KOMARKETING ASSOCIATES | THURSDAY, MARCH 7, 2013
[Generation, Marketing] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja. Speaker.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Generation, Marketing] How to Use Data to Create Awesome Marketing Offers
As a marketer, you work your butt off to generate awesome leads for your company. You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. Fear not, a simple solution to your problems is to use the intelligence you can collect from closed-loop marketing.
HUBSPOT | MONDAY, SEPTEMBER 12, 2011
[Generation, Marketing] How to Review Your Marketing Analytics in Just 10 Minutes
This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Check Online Traffic.
KEO MARKETING | MONDAY, MARCH 2, 2015
[Generation, Marketing] How B2B Marketers Can Get the Most Out of LinkedIn
It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Generation, Marketing] Have a minute? Find out why lead nurturing is more critical than ever
What is the difference between lead nurturing and lead generation? Share and Enjoy: Lead Generation Lead Nurturing Marketing StrategyTweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). You nurture them.
ANNUITAS | MONDAY, JUNE 18, 2012
[Generation, Marketing] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Generation, Marketing] Why Every Social Media Team Needs Millennials AND Boomers
Two years ago, Mr. Owyang also researched the Social Strategist role and concluded that this person must have a strong digital or marketing background and focus on business objectives over the latest technologies. It’s the kind you get from running marketing campaigns, handling crises or interpreting Web analytics reports. NO TWITTER!!
UNDER THE ARCH | MONDAY, AUGUST 5, 2013
[Generation, Marketing] Part III: Getting started with B2B Segmentation
Because there is no “right way” to do B2B segmentation, marketers must select the segmentation strategy, or combination of strategies, that is most appropriate for their specific business needs, given their available resources.
HUBSPOT | MONDAY, MARCH 10, 2014
[Generation, Marketing] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
All of a sudden I was talking with someone about their marketing program. Someone on the team had downloaded a piece of content from us, so I wanted to reach out to hear how their marketing was going. hadn''t even talked to him about their digital lead generation activities. As I type this, my brain is in overdrive.
THE NEW STRATEGIST | SATURDAY, SEPTEMBER 6, 2014
[Generation, Marketing] 5 Tips to Manage the Demands of Content Marketing
No time for content marketing? Businesses of all sizes are jumping on content marketing with gusto, but unfortunately many are lacking a logical and sensible plan to manage the demands that it places on an organization. Fortunately, there are many simple ways that brands can ease the pressure off their content marketing demands.
HUBSPOT | TUESDAY, APRIL 12, 2011
[Generation, Marketing] 3 Steps for Marketers to Take Leadership
This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers. Lead Generation Quick-Start Series.
HUBSPOT | WEDNESDAY, SEPTEMBER 15, 2010
[Generation, Marketing] New Twitter Launches, Helps Multimedia Marketers
While many other subtle changes have been mentioned about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers. Marketing Takeaway.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, OCTOBER 1, 2011
[Generation, Marketing] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. The Shopper Technology Institute's LEAD Marketing Conference offered telling insights to where it all goes next. Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. Here’s his report.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 9, 2014
[Generation, Marketing] 5 Customer Experience Cues From Retail
Thanks to the powers of technology, you probably have marketing experiences like this on a monthly, weekly or even daily basis. That’s where you—the marketer—come in. There are many things marketers can learn from their retail counterparts. Follow Alicia on Twitter @AliciaFiorletta. . Store nearby! Get 25% off your purchase!
CLIENT BRIDGE | THURSDAY, FEBRUARY 16, 2012
[Generation, Marketing] Getting the Most Out of Tradeshow Marketing
Skyline Exhibits , a maker of tradeshow and event exhibits, held a webinar yesterday titled "What's Working in Exhibitiing", intended to give marketers advice for increasing the effectiveness of their participation in tradeshows. Pre-Show Marketing 26%. Seven Main Areas of Exhibit Marketing. Sales revenue generated 44%.
WEBBIQUITY | TUESDAY, MAY 5, 2015
[Generation, Marketing] The SEO Journey – How long before you start seeing results?
Even when there are two businesses in the same field competing for the same target market, SEO won’t work the same for both of them because of the above differences. Other SEO techniques include building one’s link profile and content marketing, which you can carry out along with technical changes. Guest post by Jack Dawson. Month #2.
BLOG MY CALLS | TUESDAY, NOVEMBER 19, 2013
[Generation, Marketing] Study: 32% of SMBs Spend Less Than $100/Month on Marketing
A study published today by ChamberofCommerce.com and BrightLocal is, perhaps, the most wide-ranging and specific study on small business marketing, well, ever. It reveals, in great detail, why SMBs market, how they market, and what their plans are for future marketing. They don''t know what generates calls or web traffic.
HUBSPOT | SUNDAY, DECEMBER 23, 2012
Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. So what does this mean for your marketing? Not bad!
BLOG MY CALLS | MONDAY, APRIL 15, 2013
[Generation, Marketing] Content Marketing Q&A: Our 150 Posts in 50 Days Experiment
Earlier today we wrote the results of our 10 week content marketing experiment, publishing 150 blogs in 50 days. Catch on that we are producing good marketing content that people like to read? Catch on that we write blogs, not for search engines, but for readers interested in call tracking and marketing tactics? Uh yes.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 29, 2010
[Generation, Marketing] Get better targeted and more relevant emails from B2B Marketing
However, email can also be the bane of our lives , with the wave of often irrelevant and untargeted messages threatening to overwhelm many in marketing. At B2B Marketing, we’d rather be part of the solution than the problem, and that means allowing our members to make better use of our email feeds. New areas will follow soon.
INSIGHTIQ BLOG | THURSDAY, JULY 25, 2013
[Generation, Marketing] Neolane Evolution Shines a Spotlight on B2B Marketing
While I thoroughly enjoyed the engaging activities (and outlandish entertainment), I was equally impressed by the unexpected: the company’s strong focus on business-to-business marketing (B2B). Several of our clients utilize Neolane’s B2B capabilities to generate quality sales-ready leads. Neolane Evolution 2013, of course.
ENGAGE | MONDAY, JULY 14, 2014
[Generation, Marketing] This Week in Content: Turning Content Marketing On Its Head
We’re turning content marketing on its head this week with a few articles that challenge some of the content industry’s more traditional conventions. 1. In the rush to create better content marketing, Foremsky discusses the concept of the 24-hour newsroom and why it’s not always the best approach for brands. ZD Net. Fast Company.
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Generation, Marketing] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
It looks like Google’s enhanced campaigns are increasing online campaign costs: the cost of paid-for search advertising has risen sharply, Marketing Week reports , with the average CPC (cost-per-click) increasing six percent over a period of three months. Watch the free webinar, The Marketer’s Guide to Tracking and Scoring Phone Leads.
CONTENT MARKETING TODAY | MONDAY, JULY 19, 2010
[Generation, Marketing] How Content Marketing by SW Florida Insurance Agency Clobbers a Billion Dollar Competitor
Gulfshore Insurance Shows They Care How the Hottest Issue in a Generation Impacts Their Clients. Gulfshore Insurance in Naples, Florida is doing a superb job of content marketing at the exact moment that the health insurance paradigm shift looms large for everyone in the United States. Big Bank/Insurance Giant Ignores It.
MODERN B2B MARKETING | MONDAY, FEBRUARY 14, 2011
[Generation, Marketing] 5 Critical Components of Lead Management Software
by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Quality Lead Generation. Money Saved.
VERTICAL RESPONSE | WEDNESDAY, APRIL 9, 2014
[Generation, Marketing] 7 Email Etiquette Rules to Send By
Etiquette doesn’t just apply to your table manners; it applies to email marketing too. Nothing stains your reputation faster than an email full of misspellings and grammatical errors, says Chas Hendricksen, a marketing analyst at technology company Benchmark Systems. Want more email marketing etiquette tips? ” 4.
HUBSPOT | FRIDAY, MAY 16, 2014
[Generation, Marketing] A Start-to-Finish Guide to Ebooks [Wild West-Themed Infographic]
Ebooks have become a popular part of inbound marketers'' content strategies, but have you stopped to consider the impact they might be having on your business besides just lead gen? Or that even if other marketers don''t actually use ebooks. content creation lead generation they like to see ebooks as a sign of brand trust.
BIZNOLOGY | TUESDAY, JULY 29, 2014
[Generation, Marketing] Google+ is an island of misfit toys
Every new generation fancies itself the first. notice that the complaints that I have had about Google+ are that it’s only use is for SEO, for content marketing, for representing your brand, and for hanging your shingle. Market! The island is a sanctuary for defective and unwanted toys. Birds of a Feather Flock Together.
HUBSPOT | MONDAY, FEBRUARY 7, 2011
[Generation, Marketing] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Our consultants get to learn a tremendous amount of internet marketing from the best in the business by being part of our team.
MARKETING FINGER | WEDNESDAY, APRIL 11, 2012
[Generation, Marketing] How to Demonstrate the ROI of Social Media
As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. How do you calculate the ROI of social media marketing? Q. targets for social media? Q.
HUBSPOT | FRIDAY, AUGUST 6, 2010
[Generation, Marketing] How to Use Web Analytics to Become a Better Marketer
Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? As a marketer, data gathered online can be a valuable tool for improving strategies, adjusting budgets and other enhancements. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.
FEARLESS COMPETITOR | WEDNESDAY, JULY 21, 2010
[Generation, Marketing] Fearless Competitor just passed the 28,0
link] #marketing #b2b. Tags: Demand Generation Fearless Competitor just passed the 28,000 reader level. By August, it will by syndicated and vastly more popular.
FEARLESS COMPETITOR | THURSDAY, MAY 30, 2013
[Generation, Marketing] CMOs must walk in customers’ shoes – but data alone is not the answer when buyer personas are needed
At the recently completed The CMO Club Innovation Summit, three top marketing leaders spoke about this need: (L-R) Katrina Klier, Stephanie Anderson, Cindi Lauper and Margaret Molloy. From Margaret Molloy’s post “ CMO Club Summit Takeaways: 5 Major Mind Shifts Marketers Must Make ” (Click title to see original post).
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Generation, Marketing] How to Fight the Infobesity Monster with Quality, Shareable Content
Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Generation, Marketing] 28 Simple Marketing Tests to Launch in 2012
And can A/B testing extend beyond landing pages to other areas of your marketing? (It totally can.) So without further ado, let's start by breaking down the benefits of A/B testing, and then dive right into all the places you can leverage the power of A/B testing that you might not have thought of before. Tons of things.) Why A/B Test?
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011
[Generation, Marketing] Maximize your SEO benefit on Google+ in 8 simple steps
And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
B2BMARKETINGSMARTS | THURSDAY, SEPTEMBER 17, 2009
[Generation, Marketing] Some B2B marketers need to come out of the dark.
Then lo and behold, I was introduced to direct marketing. Now I conference with the client about the project strategy, goals, channels, target market, offer being made and call to action. My clients know the ROI of every project I write for them and, ultimately, the lifetime value of every customer the campaign generated.
CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
[Generation, Marketing] Dispelling Myths about the Youth Market
The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Marketingprofs.com dispels some of these myths and reframes your efforts.