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  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Generation, Marketing] 4 Steps to a Hunger Games Marketing Budget
    As brutal as this is, your marketing budget should function in precisely the same manner. Marketing Budget: Survival of the Fittest. Your marketing budget should be based on metrics like CPL and CPA. Research from IBM shows that companies basing marketing spend on these metrics make 40% more revenue than companies that don''t.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Generation, Marketing] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    At yesterday’s Visual Marketing Summit in Chicago, the VP of Marketing and Insights of comScore, Andrew Lipsman, gave a keynote that drove home the importance of digital marketing in the age of smartphones and tablets. Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Generation, Marketing] Brand storytelling lessons from the Serial podcast
    Indeed, I “binge-listened” nine episodes over the Thanksgiving week.) It has generated discussion and debate. You might be wondering now how this might be applicable to digital marketing. This controversy has captivated the attention of millions, generating a considerable force of armchair detectives keen on answering it.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Generation, Marketing] The ROI of Paid Social Media Ads
    This gives us the dual benefit of nurturing the relationship with our fans and generating leads for us. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building. Here’s what we’ve learned! Twitter Promoted Tweets. SlideShare.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Generation, Marketing] Integrating Social into Your Marketing? Don’t Overlook Your Most Important Asset
    Integrating social into your marketing? Your Website is the Core Your company website is a core asset and should be the center of your marketing efforts. Your website is the mainstay of your online presence; it brands you and serves as the foundation, or center, of a constellation of marketing assets. Develop a content strategy. 
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Generation, Marketing] Reserve your spot on Wednesday for a great event: Maximizing B2B Campaign Conversions
    B2B email response rates are down, but moving to inbound marketing alone is not the answer. If inbound is expensive & outbound is becoming less effective, how do you get more bang for your marketing buck? Senior Director of Demand Generation, NetProspex. Demand generation marketers. B2B marketers.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Generation, Marketing] Future Trends in Content Marketing
    Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. So in the future, what trends are emerging?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 5, 2012
    [Generation, Marketing] The Social Media MBA: Current Social Media Marketing Trends
    Because the business environment is always evolving, evaluating currents trends in business and marketing (in and out of the social media environment) is a great way to help identify opportunities as well as threats.  Content Marketing A buzzword heard frequently in social media MBA studies is “ content curation ”. Social Media MBA
  • DIGITAL VOICES  |  FRIDAY, JULY 12, 2013
    [Generation, Marketing] This Week in Digital Strategy [Infographics] 7.12.13
    This week we have put together five digital marketing infographics covering both social media and mobile marketing. This is a great infographic showing how each social media platform is different for generating leads for both B2C and B2B companies. Elements of Creating Viral Content via Marketing Tech Blog.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 11, 2012
    [Generation, Marketing] Six DIY Google Analytics Fix-Its for Small Businesses
    business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. The first step in ensuring your site generates leads is to have Google Analytics working properly — because without data, you’re basically in the dark without a flashlight. Your GA data is GOLD.
  • E-QUIP  |  SATURDAY, AUGUST 20, 2011
    [Generation, Marketing] E-Quip Blog: 10 Top Tips on. Marketing
    Marketing. That should be the primary goal of your marketing program. Marketing will never replace calling on new clients, but it can bring some of them to your door. This latest in my "10 top tips" series draws both from my own experience and the latest research on what works best in professional services marketing: 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Generation, Marketing] All Hail the King!
     Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. Self Education blogging content marketing management-best-practices marketing-campaignsWhat do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 10, 2010
    [Generation, Marketing] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.
  • ANNUITAS  |  TUESDAY, APRIL 29, 2014
    [Generation, Marketing] Change of Seasons –Might be Time to Change your Process Too
    Is your marketing organization ready for a change? Gather your team together (marketing and sales) and get ready for some analysis and discussion. If you don’t have the numbers you need to be able analyze demand generation results and processes holistically, make that goal number one. glimpse of warmer weather to come.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Generation, Marketing] 5 Marketing Action Items from Twitter's Search Update
    Twitter Search has long been an important tool for marketers. For example, here are the recommendations you would see when searching for "inbound marketing:". Marketing Action Items from Twitter's Search Update. 1. Look for tools that integrate this new type of data with existing marketing tools and functions.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 8, 2010
    [Generation, Marketing] Obviously a lot of thought went into tha
    link] #marketing. Tags: Demand Generation Obviously a lot of thought went into that content and good content is hard to find. Thanks for the kind words.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation, Marketing] Joe Pullizzi Shares Thoughts on Content Marketing World 2012, and the State and Future of the Field
    Joe Pullizzi at Content Marketing World 2012. Content Marketing World 2012 took place two weeks ago in Columbus, Ohio. First, the industry is at a tipping point.  To see 1,000 marketers come together and share best practices with each other was invigorating. Second, the “Why Content Marketing?” Strategy.
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Generation, Marketing] 7 Tips for Getting More Local Website Traffic
    For small businesses in particular, generating local traffic is key. Local traffic not only brings in customers from around the community; it also boosts your reputation in nearby areas by generating Internet buzz and increasing consumer feedback. Photo credit: Wikipedia. Without this, your site is likely to go down without warning.
  • MEASURABLE MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation, Marketing] The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive
    For warring marketing and sales teams out there, it's. Often enough, marketing teams feel frustrated about having to create a large number of leads and feel that they don't have enough visibility into how those leads are engaged by sales. Also, there really needs to be a common language spoken between marketing and sales.
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Generation, Marketing] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. To generate more engagement and retweets? Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. Does anyone still thing Twitter is for the birds?
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Generation, Marketing] Sunday Post : The Human Genome Revolution |TED video
    Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.” Jeff Ogden is President of the B2B demand generation consultancy, Find New Customers. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Generation, Marketing] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Marketing Qualified Leads (MQLs). Content Marketing Lead Conversions/CPL. Nurture Touches.
  • INBLURBS  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation, Marketing] 7 Tips to Target Customers and Get massive Search Engine Traffic
    This will attract yoru customers and your site can rank high on search engine and result you in getting high traffic from the search engines. 3- Use social networks – using social networks for marketing your site and blog will also make your site rank high in search engines and lead you high traffic through these search engines.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Generation, Marketing] Three Critical Factors in Choosing a B2B Retargeting Solution
    Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Lead Generation Search Engine Marketing Blog Technological Innovation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Generation, Marketing] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1. The Science of Facebook Marketing. 4. Marketing Data: 101 Marketing Charts and Graphs. 6.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 19, 2010
    [Generation, Marketing] Search Engine Marketing and B2B – #B2BChat
    And according to a survey by Sapient Interactive, 33% of CMO’s and senior marketing professionals state that Search campaigns deliver the best results, ahead of email (23%) and display advertising (14%). How are B2B marketers incorporating SEO and PPC into their demand generation strategy? What are the pros and cons?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Generation, Marketing] European Markie Award Winners Honored in London
    The Markies honor strategic, collaborative, and tactical marketing and sales innovation. This year’s winners have demonstrated a commitment to integrated modern marketing techniques—based upon regimented, strategic measurements and process-oriented approaches to maximizing business growth. European Rookie of the Year: Royal Phillips.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 2, 2010
    [Generation, Marketing] Advice to most B2B marketers: “Don’t sweat the big stuff.”
    The email was an intro to a blog post by Adam Kleinberg , CEO of Traction , titled “ 5 Marketing Megatrends You Can’t Ignore.&#. The implied warning is that marketers, including B2B marketers, must adapt to these overpowering market trends. It’s true — I did not ignore his post. Here is his list:  .
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Generation, Marketing] Call Tracking: Why Marketers Should Appreciate it More
    The job of marketer has become incredibly challenging. You know what every marketer does now? Marketers are trying to find out if they are spending on right marketing channels. For people that are so obsessed with analytics, marketers are slow at appreciating call tracking and call analytics. What About the Phone?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] The Top 5 Deal-Breakers for LinkedIn Cold Contacting
    While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Of course, you can send similar prospects similar invitations – but remember, you aren’t the only motivated lead generation professional contacting them. Think about it.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Generation, Marketing] Digital Awesomeness Series: A Day In The The Life
    We’re a leading digital marketing agency in the healthcare sector.  So I’ve taken a quick look at the website and I have some thoughts. 30pm – Finalize and fine tune proposals, website and online marketing analyses. B2B Web Strategy Lead Generation So, I know you’re all wondering what I do all day. But here it comes anyway.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Generation, Marketing] Why Internet Marketers Must Always Be Testing
    In the 2011 Global Marketing Effectiveness Program report that interviewed over 600 large corporation and SMB CEOs and decision makers in Asia, Australia, Europe, and the U.S. by the Fournaise Marketing Group, they found that 74% of CEO's feel that marketers focus too much on the latest marketing hypes (e.g.
  • PUZZLE MARKETER  |  THURSDAY, FEBRUARY 21, 2013
    [Generation, Marketing] Mobile vs. Social – Round 1: Ding! Ding! Ding!
    This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Is this where you’re spending your marketing dollars? Mobile or Social?
  • HUBSPOT  |  FRIDAY, MAY 28, 2010
    [Generation, Marketing] 46% of B2B Marketers View Social Media Engagement as Irrelevant
    According to a recent report from digital marketing agency White Horse , 46% of B2B marketers surveyed indicated they thought social media was irrelevant to their company , compared to 12% of B2C respondents. Do you work for a B2B company and believe social media engagement doesn't make sense for your company ? Well, you're not alone.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Generation, Marketing] 10 data experts explain why little data is the new big data
    91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). quintillion bits of digital data generated each day from the big data stream.” – Gary Drenik, Forbes. Market Research Big Data Little Data market research small data But is bigger better? The exception.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 22, 2012
    [Generation, Marketing] Create Content Like A Publisher – 7 Practices to Move Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. It’s not a webinar.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Generation, Marketing] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it?
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Generation, Marketing] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. Except, you know, for the whole complete opposite of inbound marketing thing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Generation, Marketing] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? play this little marketing mind game with myself. Adult diapers. Playing cards.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Generation, Marketing] Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
    More specifically, the question to ask in terms of your current strategy is, “ Are we marketing to and nurturing these individuals to eventually move them up the pyramid and become major donors?”. Now you’re forced to focus your marketing and development on engaging, inspiring and cultivating these NEW relationships with MORE people.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Generation, Marketing] What Marketers Can Learn from Fantasy Football
    For marketers, a lot can be taken away from the impact fantasy football has on the football fan base. This is akin to gamification, which is everywhere in the marketing world right now, and that is because it works so well. The post What Marketers Can Learn from Fantasy Football appeared first on Ifbyphone. Engagement. Scalable.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Generation, Marketing] 5 Must-Have Marketing Event Success Metrics
    You most likely won't generate a 100% response rate, but any feedback you receive will prove helpful. But by monitoring it, you will ultimately generate a higher success rate for future events. Free Multimedia eBook: The Ultimate How-to Marketing Guide. Discover the Keys to Successful Marketing Online with David Meerman Scott.
  • INBLURBS  |  FRIDAY, OCTOBER 22, 2010
    [Generation, Marketing] How Corporate Blogging can help Small Business owners
    Blogging is not only a great way to market your services and business it is also a great way to expand your business by effectively dealing with your business clients and potential customers. It is a brilliant way to advertise and market their online business. Do you know the marketing effectiveness of your website?
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Generation, Marketing] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Generation, Marketing] What will replace Facebook? Six considerations
    think it is possible to remain relevant generation to generation. Without changing the product, it has remained vital across the generations for 120 years! Six considerations appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. think it is possible to remain relevant generation to generation.
  • NUSPARK  |  SATURDAY, JULY 31, 2010
    [Generation, Marketing] Optimizing Google AdWords- Part 1
    Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. Tags: Marketing Strategy Search Marketing marketing
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 11, 2011
    [Generation, Marketing] Industrial Content Reengineering for Improving WIFM Relevance
    Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. All it needs is some reengineering/repurposing of your existing marketing content to put the focus on addressing the WIFM of each stakeholder in the industrial buying cycle.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Generation, Marketing] 3 Marketing Myths for Management Consulting
    Dusting off a few old text books last week, I smiled as I read about the 4 P’s being the central part of a marketing program: product, price, promotion and placement. Life was a lot simpler when the marketing world consisted of a competitively priced product that only needed to have features and benefits highlighted in the right place.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Marketing] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. Photo credit: Sean MacEntee. So what are you waiting for?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Generation, Marketing] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    Last week’s inaugural  Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Demand marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Generation, Marketing] How Big Should Our Marketing Budget Be?
    I was recently asked this question by the VP of Marketing at a young software company. “ For a software company, what percentage of revenue should represent our marketing budget? What percentage of marketing-qualified leads turn into sales-qualified leads? What is the marketing spend needed to generate a raw lead?
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Generation, Marketing] 18 reasons to listen to social media before you leap
    CONTENT CREATION: The best way to guide your content marketing is to listen to what consumers are saying and give them information or teach them what they want to hear and learn. IMPACT: Social media marketers who listen and do analysis are more informed as to when their efforts have the greatest impact. Generate more leads?
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Generation, Marketing] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Truly skilled content marketers don''t need forms. Getting email addresses via inbound content marketing is a very low friction thing to do. The Discussion. Just do it.
  • ONPATH  |  MONDAY, NOVEMBER 7, 2011
    [Generation, Marketing] (Free Webinar) How to be a Marketing Superhero 2
    Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). What is your marketing department doing to help sales build a winning sales funnel for the new-year? Overview : Calendar year-end is fast approaching.
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [Generation, Marketing] Destructive B2B Sales Practices
    Better Sales Training - Training on solution knowledge and how best to engage customers are two key training areas for sales.    McKinsey calls for a centralization of content development and creation of compelling value propositions.    This seems to be a call for marketing and sales to align their efforts better on messaging.   Resources.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Generation, Marketing] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    Lots of buzz here about cloud-based CRM and marketing automation…not that they are new concepts…but that they are achieving mainstream adoption.  Then there is the elephant in the room that no one wanted to talk about: Marketing department ROI.  But you still need the tools to be able to prove your ROI. 
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Generation, Marketing] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    As marketers, we all know that great writing can help our content stand out from the crowd. Yes, my friends: Marketing requires a scientific approach. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. From high school?
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Generation, Marketing] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Generation, Marketing] 10 of the Most Successful B2B Blog Post Themes
    These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. 44+ Mobile Marketing Statistics for the B2B Internet Marketer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 10, 2010
    [Generation, Marketing] Signup forms must DIE!
    There’s a better way.  A kinder and gentler way.  It’s called progressive profiling and I explain it in this video.  If you want to grow your marketing database, learn about Progressive Profiling. Tags: Demand Generation I’m mad as hell and I’m not going to take it anymore!
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Generation, Marketing] 1/3 of Marketers Believe Personalized Campaigns Are Highly Effective [Data]
    When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. marketers believe personalized campaigns to be "highly effective and measurable." Marketing Takeaway. Have you experimented with personalized marketing campaigns? Connect with HubSpot
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation, Marketing] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. But for those projects initiated by the marketing team, only 18% were extremely happy, just half as many as the projects started by the CEO. Connect with HubSpot
  • INBLURBS  |  TUESDAY, OCTOBER 19, 2010
    [Generation, Marketing] 10 Tips to Increase Landing Page Conversion Rate
    inbound marketing (110). Lead Generation (97). social media marketing (139). Do you know the marketing effectiveness of your website? How many sales leads does your website generate? 10 Tips to Increase Landing Page Conversion Rate. Getting a good conversion rate is must for your business success.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 11, 2013
    [Generation, Marketing] Adometry Combines Attribution with Optimization
    So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). This encourages marketers to look beyond any single measure, such as cost per order, that tells only a small part of the business story.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Generation, Marketing] How to Tackle Your 5 Toughest Email Marketing Challenges
    Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Closed-Loop Marketing. No wonder! Wrong.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Generation, Marketing] 3 Important Sales Trends & Predictions for 2015
    B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. According to The Content Marketing Institute, 86% of B2B companies invest in content marketing. TREND #1: Content Fatigue / Focus. This situation can’t sustain.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Generation, Marketing] 45 Reasons Why B2B Mobile Marketing Is a No-Brainer
    If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Mobile marketing is inexpensive, easy to use, and tremendously effective. You can create mobile marketing campaigns quickly, in less than a day. It’s Personal. 1.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Generation, Marketing] Our 5 Favorite Marketing Automation UIs
    Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. And marketing automation software offers them plenty to tinker with. Adobe Marketing Cloud. ExactTarget Marketing Cloud by Salesforce.com. HubSpot.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Generation, Marketing] There Are 3 Levels of Marketers When It Comes to PPC Call Tracking
    As a sales manager at DialogTech , I answer a lot of questions about voice-based marketing automation—especially call tracking. (I actually addressed the top 5 questions I receive in another blog.) Many businesses are running PPC ads—often dedicating a big chunk of budget to it—but not tracking the calls those ads generate. Beginner.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Marketing] Spending more time on SEO than adding value to Google?
    Content Marketing Insight: How to Write Web Copy That Ranks Well Post-Google’s Hummingbird Update (business2community.com). Content Marketing Copywriting Internet Marketing Slider Adam Viener AdWords Google Google AdWords Google authorship hummingbird Search engine optimization W3 Total Cache Hummingbird’s Secret.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Generation, Marketing] 3 Steps to Create an Effective Local Franchise Marketing Strategy
    Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. Savvy franchisors nowadays look to leverage the web and social media to strengthen marketing and branding efforts, and in turn boost lead generation and sales at the local level. ” 2.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation, Marketing] 25 social media listening aids to increase your hearing
    Social Mention : is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach. Social Media Marketing business strategy social media listening social media marketing social media monitoring
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Generation, Marketing] If you are looking to crank up revenue i
    link] #marketing #b2b. Tags: Demand Generation If you are looking to crank up revenue in the 2nd half, check out Find New Customers.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Generation, Marketing] Social Media and the Case for Marketing Optimism
    In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within  B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.  Or at least predictably.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Generation, Marketing] Four ways customer connections will change by 2020
    Smartphones and tablets generated more than 50 percent   of eCommerce visits in January 2015, an 18 percent increase from January 2014. You and your marketing team are diving into your prospects’/customers’ needs, lifestyle and motivation. mail marketing was just taking off in a huge way. Dramatically. It’s all about you.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Generation, Marketing] 5 Steps to Using Twitter for Ecommerce Marketing
    The irony is, Twitter is a marketer's dream. Here's how ecommerce marketers, and you, can do just that: 1. Quality traffic-monitoring software can tell you bounce rates and conversion rates for Twitter-generated traffic so you can pin down your baseline numbers according to quality and quantity. Overhead is nearly non-existent.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Generation, Marketing] Top Free Tools To Jumpstart Your Content Creation
    Seventy percent  of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s  2015 Benchmarks, Budgets and Trends report. Content Idea Generators. HubSpot’s Blog Topic Generator. Portent’s Content Idea Generator. Content MarketingContentIdeator. BuzzSumo. Wrike.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Generation, Marketing] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Have no fear! A few marketing superheroes are here to explain how their technologies can increase campaign efficiency and performance without placing a financial or IT burden on users.
  • B2B LEAD BLOG  |  TUESDAY, DECEMBER 11, 2012
    [Generation, Marketing] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
    ReachForce, the leader in B2B Data Solutions, has been named a finalist in the 2012-2013 Cloud Awards Program in the category Data Innovation of the Year for its SmartForms solution for marketing automation web form real-time data enrichment. Database Marketing Marketing and Sales Funnel Online Marketing b2b data Marketing Automation
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Generation, Marketing] Top 37 B2B Marketing Posts and Hot Topics August 2010
    And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) How do you do it?
  • INBLURBS  |  FRIDAY, OCTOBER 29, 2010
    [Generation, Marketing] Empower your Blog Marketing through Social Media to get Traffic
    Empower your Blog Marketing through Social Media to get Traffic. He is sure about the market and its prospects. Marketing takeaway tip: Social media marketing is one of the best ways to generate targeted traffic. The more pages, the more chances to get seen an generate leads. Make use of Social communities.
  • HUBSPOT  |  SUNDAY, AUGUST 12, 2012
    [Generation, Marketing] How Top Brands Use Instagram, and Other Marketing Stories of the Week
    If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. It's already Sunday?! Man, the weekends fly by so quickly in the summer. Yikes.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Generation, Marketing] 6 Awesome Email Marketing Powers of the P.S.
    As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. So how can you use the awesome power of the P.S. in your marketing efforts?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Generation, Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
    If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App. 6.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Generation, Marketing] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    If a company can track the source of these phone calls, marketing teams will have a clearer picture of which initiatives and campaigns are generating the strongest leads and the most ROI and revenue. The post In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking appeared first on Ifbyphone. Hooray!
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Generation, Marketing] 100 Social Media & Content Marketing Predictions for 2010
    Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Online video will emerge as the most important tool for marketers in 2010.  
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Generation, Marketing] Are you surfing the social media wave (or are you too far ahead or behind)?
    Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put Be careful! It’s not true.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation, Marketing] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. As marketers we love research, we seek out anything that we can quote, reference or plug into a business case.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation, Marketing] 39% of B2B Marketers Think Blog Content Is Most Valuable [Data]
    Inbound marketers agree: content is key to marketing success. And according to new research from MarketingSherpa , marketers are concerned with all of these stages. While 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2011
    [Generation, Marketing] This is the night that was: Earnest wins 6 B2B Marketing Awards
    The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. This is the night that was.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 10, 2013
    [Generation, Marketing] Parlez-vous B2B? The dangers of using jargon in your marketing
    As businesses use more jargon, why is it us marketers are speaking a different language? But if he were around today to see the mess the ‘science’ of marketing – in particular B2B – has got itself into, he may well have rethought this stance… A rude awakening. Lessons from the web. ” Can’t.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation, Marketing] 4 Traits of Successul Marketing Automation Campaigns
    He's built a reputation as a thought leader in online marketing as well as essential business issues, such as how to approach marketing and branding in an economic downturn. What’s common to those organizations that live in happy coexistence with their marketing technology? AKA: marketing automation.
  • FUNNEL FOCUS  |  MONDAY, APRIL 26, 2010
    [Generation, Marketing] Marketing Automation Enables Tuning to Shorten Sales Cycles
    The mistaken assumption about marketing automation is that once it’s set up, nothing further than monitoring is required. The benefit of marketing automation technology is that it enables marketers to not only monitor Lead activity, but to respond to that activity to continuously improve the interactions and dialog to drive better results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Generation, Marketing] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. Timely.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Generation, Marketing] Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
    B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. Conversion Metrics Engagement Lead GenerationPut everything behind a registration [.] The post Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Generation, Marketing] Google unmasks the anonymous with Google Authorship
    And it’s all for market data. It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. Content Marketing Organic Search Search Marketing Slider Google Search engine optimization Google’s conflicted.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Generation, Marketing] Do Car Commercials on TV Sell Any Cars?
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. Am I the only one asking this question? But do they have any effect on buyers? Go buy a car.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Generation, Marketing] What Your Instagram Filter Says About You [Infographic]
    by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. B2B Marketing Infographic
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation, Marketing] How CMOs Can Make Big Data Relevant to the Sales Team
    You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. So how can marketing departments leverage Big Data to help their organizations increase revenue? Example 2: Marketing Intelligence. Begin With a Pilot.
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