FEARLESS COMPETITOR | TUESDAY, MARCH 27, 2012
[Generation, Marketing] Important Event this week: Create Content Like a Publisher – 7 Keys to Moving Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Marketing content marketing Find New CustomersMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar.
HUBSPOT | FRIDAY, MARCH 25, 2011
[Generation, Marketing] Marketing Lessons From the SEO Rapper
Several years ago, a man named Chuck was sitting at a marketing conference, waiting for his turn to give a presentation on link building. He has grown to be a celebrity amongst marketers and has received many offers to speak at conferences around the country. Marketing Takeaway. week later, it had over 100,000 views.
LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
[Generation, Marketing] The top 10 B2B marketing research papers you should read
'If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! The Digital Marketing Evolution in B2B Marketing.
INBLURBS | FRIDAY, FEBRUARY 25, 2011
[Generation, Marketing] The Fortune 100 Companies love social media
For those companies social media has become an important communication channel to get valuable information about trends, customer satisfaction, to learn more about the market demand and address their products and services successfully straight direct to their audience. Inbound marketing can help you to: A. Listen carefully!
MARKETING ACTION | MONDAY, AUGUST 12, 2013
[Generation, Marketing] Nurture Marketing Basics: Align Your Offer with the Right Content
The list below contains common calls to action in the marketing industry; notice that for each the consistent benefit could be “get better results, faster.” Here’s an example of a message matrix: Creating compelling marketing copy and content is difficult and resource-intensive. What do you want them to do as a result?
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 4, 2012
[Generation, Marketing] 3 Steps to Customer-Focused Innovation
We’ve noted that ideas and products that derive from customer-focused innovation processes are most likely to survive and succeed in the marketplace, so part of our recently-launched Marketer’s Playbook is a section on innovating with customers in mind. Cutting Edge B2B Marketing B2C Marketing Marketing Innovation
BLOG MY CALLS | FRIDAY, APRIL 12, 2013
[Generation, Marketing] Mobile Marketing Question: Are Click-to-Call Ads Effective?
BIA/Kelsey forecasts that the market is destined for explosive growth, saying: “Mobile is about to unleash a massive increase in call-based ad inventory. 3) A study by LogMyCalls shows that leads generated from inbound phone calls are 12 to 15 times more likely to convert then leads from web-based forms. 4) Google generated $2.6
B2B MEMES | WEDNESDAY, APRIL 14, 2010
[Generation, Marketing] 5 Keys to Effective B2B Content
If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly. Photo by Brenda Starr.
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Generation, Marketing] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.
BLUE FOCUS MARKETING | THURSDAY, JULY 25, 2013
[Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 13, 2011
[Generation, Marketing] Before You Abandon Your Social Media Accounts, Read This
Because social media – if done right – can generate conversation about you and traffic to your website. b2b blog Facebook LinkedIn marketing social media twitter websiteThis blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? Why invest the time and money?
VIDYARD | WEDNESDAY, NOVEMBER 27, 2013
[Generation, Marketing] How to Use Video to Prospect and Validate Your Leads
'Many sales reps often ask me, “how does a video marketing platform fit into the sales cycle?” Another handy tip I make use of involves email gates for lead generation. What This Means for Sales and Marketing. All three of the features I mentioned here will help you not only with generating leads, but also with qualifying them.
MODERN B2B MARKETING | TUESDAY, MAY 19, 2009
[Generation, Marketing] The Who, What, When, Why and How of Twitter for B2B Marketers
Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote. Tags: Social Media B2B Marketing Micro-blogging Social Media Social Networks Twitter
MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
[Generation, Marketing] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! She started out in marketing in the 80s–which was essentially a technological wasteland. Marketers need to defend resources and ask for more. Applause**.
INTEGRATED B2B | MONDAY, DECEMBER 16, 2013
[Generation, Marketing] 5 cost-effective internet marketing methods that could keep your company afloat
However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround. The post 5 cost-effective internet marketing methods that could keep your company afloat appeared first on IntegratedB2B.
FATHOM | FRIDAY, APRIL 25, 2014
[Generation, Marketing] Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
To quote John Dinning IV, Director of Marketing at Hale, “Our industry is like musical chairs … we just don’t remove the chairs.” Marketing Insights and Observations. Observation #2: Firefighters have strong, generational brand loyalty. The post Reflections on Manufacturing Marketing from Fire Dept.
BLUE FOCUS MARKETING | TUESDAY, MARCH 18, 2014
[Generation, Marketing] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. FOR EWORD by David C.
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 6, 2013
[Generation, Marketing] A Baker’s Dozen of B2B Social Media Statistics for 2013
When you look at all the stats below in aggregate, you see that B2B companies are spending more on digital marketing and social media, they are dedicating resources to content marketing, but they are not driving traffic to their websites with social media. 49% of B2B marketers plan to increase their marketing budget in 2013.
HUBSPOT | FRIDAY, NOVEMBER 4, 2011
[Generation, Marketing] 4 Ways to Address Privacy Concerns in Your Marketing
And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. These privacy policies published by social networks should be a marketer's new best friend. Make sure you're not violating any of these terms in your marketing efforts.
B2B MARKETING ONLINE | TUESDAY, OCTOBER 19, 2010
[Generation, Marketing] Analyse this.
Working in technology marketing my clients are increasingly coming out with more and more advanced business analytics solutions. Tags: CRM Customer insight Data IT marketing ROI Technology analytics business intelligence marketing Listening in to their pitches however, it is clear that most companies still don’t really ‘get it’.
WINDMILL NETWORKING | MONDAY, JANUARY 7, 2013
[Generation, Marketing] 3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else
Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 What’s a reasonable nonprofit development or marketing professional to do? There are two logical — and simple — conclusions : 1. MARKETING 101. And always keep this in mind: Social media is a marketing tool.
THE ROI GUY | THURSDAY, DECEMBER 9, 2010
[Generation, Marketing] Winning the Social Media Engagement Contest
As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing. Content Marketing Institute CMI Pisello Alinean Frugalnomics Social Media ROI
HUBSPOT | TUESDAY, MAY 11, 2010
[Generation, Marketing] Free eBook: How to Use Online Video for Marketing
Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach. To help you take advantage of video, we've created a step-by-step eBook that walks you through the entire video creation process: How to Use Online Video for Marketing.
WINDMILL NETWORKING | FRIDAY, JULY 29, 2011
[Generation, Marketing] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
Once a platform achieves a certain mass, any social media marketer needs to be on that platform. There are fewer members than are on other social media websites, and those that are on have a camaraderie similar to how 1st generation Prius drivers felt when they saw others driving the then rare hybrid car.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation, Marketing] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. Based on this success, the campaign has been repurposed as a key marketing asset in TriNet’s nurturing process.
HUBSPOT | WEDNESDAY, AUGUST 24, 2011
[Generation, Marketing] 7 Tactics to Delete From Your Email Marketing NOW
All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. major culprit of the inbound marketing time-suck is email marketing. Tactics to Delete From Your Email Marketing NOW. Nobody. They don't.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Generation, Marketing] Want to Improve Profits Quickly? Reduce Sales Discounts
Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ?
BLUE FOCUS MARKETING | SUNDAY, AUGUST 14, 2011
[Generation, Marketing] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
online marketing effort, after company websites.” According to “the American Express OPEN and Search Engine Marketing Professional Organization “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way their customers find them, followed by the internet and search engines”. mnburgess.
SOCIAL MEDIA B2B | THURSDAY, JULY 7, 2011
[Generation, Marketing] 8 Reasons Why B2B Social Media is Easier than B2C
B2C marketing is largely based on a product and its price. In most cases that means less content, and B2B typically generates less negative sentiment than B2C. The goal for most B2B marketers is to convert prospects into customers. The B2B market is smaller than the B2C market. It’s driven by relationships.
HUBSPOT | THURSDAY, JUNE 2, 2011
[Generation, Marketing] Marketing vs. Publishing: Both Create Content, Drive Leads
Given the way content can work to achieve your lead generation goals, it is important to have a content strategy before a social strategy. If you’re a marketer, think of yourself as a publisher. There is one thing that separates marketers from publishers -- how the money comes in. Great content marketing is unique, useful.
FATHOM | WEDNESDAY, APRIL 2, 2014
[Generation, Marketing] Utilizing Paid to Boost Your Social B2B Marketing Strategy
Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing. Making paid an integral part of your overall social strategy is an effective way to boost engagement and generate brand/product awareness. The post Utilizing Paid to Boost Your Social B2B Marketing Strategy appeared first on Fathom.
HUBSPOT | WEDNESDAY, JANUARY 30, 2013
[Generation, Marketing] The Right Way to Think About Your Marketing Software RFP [+Sample]
It’s a tough world out there for marketers. 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Generation, Marketing] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. This ebook will give you all the building blocks you need for internet marketing success. Essential Steps to Internet Marketing Success.
HUBSPOT | TUESDAY, JULY 6, 2010
[Generation, Marketing] Free eBook: 2010 Online Marketing Blueprint [Includes How-to Videos]
Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. 2010 Online Marketing Blueprint.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Generation, Marketing] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Buzz Marketing for Technology.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 22, 2010
[Generation, Marketing] 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Sell data. No problem.
READYPULSE | MONDAY, JUNE 24, 2013
[Generation, Marketing] Word of Mouth Through Triggers
'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Triggers, or the T in his six STEPPS system, was the rather popular stage that resonated with our word of mouth marketing audience. These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever.
HUBSPOT | THURSDAY, APRIL 28, 2011
[Generation, Marketing] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
Keeping Middleton’s wedding dress under wraps actually teaches us an important lesson about marketing. Here are three marketing takeaways from the Royal Wedding: 1. This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz.
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Generation, Marketing] Email marketing for acquisition is whole different ball game
Constructive criticism is all fine when it’s fair, but page 40 of May’s B2B Marketing magazine featured an inaccurate critique of an email campaign we did for our client Makeitcheaper. The subject line was an area that we ran several pilot tests on in order to identify the most compelling subject line that generated the highest response.
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Generation, Marketing] 7 Ways for Your Company to Break the Ice with the Blogosphere
Consider this 2011 HubSpot study where 69% of businesses surveyed attributed their success with lead generation directly to blogging. Business is built on consumer interest, and a blog will give you more opportunities to generate that interest.) Interview an expert in your field A Q&A is a quick method for generating blog posts.
BUSINESS GROWTH DEVELOPMENT | TUESDAY, SEPTEMBER 18, 2012
[Generation, Marketing] How CRM and web data can bring sales and marketing together
I’m always disappointed when I find sales and marketing departments at loggerheads, blaming each other for various failings. To bring sales and marketing together at this late, tactical stage, is a failing in itself. Or do you push them into a soft e-mail marketing campaign with a tailored download? Harness your web data.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Generation, Marketing] New Marketing Data: 2x PPC Performance with Social Media
Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. If you think social media marketing has no impact on PPC performance, think again. According to the researchers at MarketingSherpa , across the board active social media marketers had better PPC results than their non-social media user counterparts.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 5, 2013
[Generation, Marketing] 9 B2B Social Media Lessons from Buzzfeed CEO Memo
In true Buzzfeed fashion, Paretti’s memo was written in list form, and I have adapted his headings to the lessons in this post, so B2B marketers can improve their own social media and content creation efforts. Marketing B2B marketing B2B Social Media Buzzfeed content creation This post, Who Tweeted About It First? Formats.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Generation, Marketing] A B2B Perspective of Dreamforce
This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.
ENGAGE | WEDNESDAY, FEBRUARY 13, 2013
[Generation, Marketing] 3 Tips for a Scandalously Successful Social Media Presence
Scandal generates five trending topics on Twitter when each episode airs. episode generated a record 10,582 tweets per minute. Below are 23 ways to help your organization generate strong content: 5 Ways to Be a Better Writer in 2013. I prepare for battle every Thursday evening after work. But, Scandal is not just “that show.”.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Generation, Marketing] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
'We''ve talked about the basics of marketing automation workflows quite a few times before. think many marketers (myself included) get so excited that they have some workflows running in the first place that they kind of forget about them once they are set up. Because when I think workflows, I think Kanye. Or Daft Punk. Right. Right.
ENGAGE | MONDAY, MAY 7, 2012
[Generation, Marketing] 4 Tips on How Businesses Can Be Better Communicators
asked my Twitter followers and Facebook friends whether they thought people today were better or worse communicators compared to past generations. The thing companies should keep in mind though is that there is a limit to a consumer’s desire to be involved in your marketing strategy. So are businesses today screwed? Got it?
LOOPFUSE | THURSDAY, APRIL 5, 2012
[Generation, Marketing] Do you know where your leads are coming from?
This is a guest post by Gerad Hoyt, a marketing Specialist with Chequed: Pre Employment Testing. For those of us in marketing (like me) we can report all day on the number of leads we generate but it’s not much value if most of them are crap. CRM Integration Marketing Automation Salesforce.com analytics lead tracking
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Generation, Marketing] Useful Google Analytics: Goals and Attribution Models
• Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. If one of your goals is generating awareness for your brand and business, this model is for you. Want more marketing tips and tactics? © 2014, VR Marketing Blog.
ENGAGE | SUNDAY, APRIL 22, 2012
[Generation, Marketing] Is Your Content Too Smart for the Web?
Faced with pressure to generate pageviews, content managers have gotten into the habit of being a mile wide and an inch deep in their coverage. In an effort to engage as many readers as possible, content managers have gotten into the habit of doing what is easy to generate more visits. We have to, right? Being smart isn’t easy.
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Generation, Marketing] New CMO Survey Reports Marketing Spending to Rise
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Marketing Spending Should Increase. Clearly companies are starting to invest in marketing as they see the economy improving.
SALES CHALLENGER | MONDAY, OCTOBER 21, 2013
[Generation, Marketing] 5 Key Questions for Sales
'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. 4) Can our marketers’ disrupt the customer’s purchase? people. 5) How do we know?
LOOPFUSE | FRIDAY, MARCH 26, 2010
[Generation, Marketing] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
FATHOM | TUESDAY, JANUARY 14, 2014
[Generation, Marketing] Will Your Website Help Your Manufacturing Company Grow in 2014?
Learn why the Internet is manufacturing’s best friend , including reliable ways to generate cost-effective leads: Digital Marketing 101 for Manufacturers. Content Creation & Strategy Manufacturing Industry content manufacturing industry Marketing Online Marketing economy grow in 2014. appeared first on Fathom.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Generation, Marketing] Grab Your Free Guide to Lead Nurturing
by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing.
B2B VOICES | WEDNESDAY, SEPTEMBER 7, 2011
[Generation, Marketing] Mission Impossible: B2B Blogger Goes Rogue
You’re all B2B marketing people, so you know what I’m talking about, right? My mission, if I choose to accept it (well, okay) is to try to generate Allan Schoenberg blog post readership. Case Study Aaron Pearson B2B marketing B2B social media bloggingSaturday is the 2 nd Annual Minnesota Blogger Conference in Minneapolis.
AD YOUR COMMENT HERE | FRIDAY, OCTOBER 22, 2010
[Generation, Marketing] 5 Great Resources to Maximize the SEO of your Online Content
B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Learn how to get found using SEO and social search to generate more traffic and leads online. Related articles.
WEBBIQUITY | MONDAY, MARCH 26, 2012
[Generation, Marketing] Best Web Presence Optimization Guides and Tips of 2011
Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. Ways to Manage Your Online Reputation by Content Marketing Institute.
DIGITAL B2B MARKETING | THURSDAY, APRIL 7, 2011
[Generation, Marketing] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling. Views expressed are my own.
HUBSPOT | TUESDAY, MAY 24, 2011
[Generation, Marketing] A Small Business Marketer's Guide to Group Deal Sites
Hot new marketing trends come and go all the time, and smart marketers know to be skeptical of those shiny new promotional tools that periodically come along. Group deal sites may have passed the point at which they're no longer a marketing "fad," but does that mean they're right for your business? What Are Group Deal Sites?
REPUTATION TO REVENUE | TUESDAY, APRIL 19, 2011
[Generation, Marketing] Sustainability best practices can guide social media too
By and large, however, what does matter most to B2B firms is using social media to deepen customer and market insight, improve internal collaboration, and strengthen engagement and trust with key customers and partners. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?
BIZNOLOGY | FRIDAY, NOVEMBER 19, 2010
[Generation, Marketing] Should SMBs care about Yahoo Local and Bing Local?
In the local Internet marketing space there are two real category breaks in the local game. With Google hovering near 70% of the total search market and having arguably the more sophisticated Internet user as their "customer," should all the effort go there? Image by renaissancechambara via Flickr. by Frank Reed. That's it. You are.
MARKETING CRAFTMANSHIP | WEDNESDAY, AUGUST 31, 2011
[Generation, Marketing] Death by Content: How Press Release Abuse Killed Public Relations
Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department. Self-serving Press Release Content Has Killed PR.
BIZNOLOGY | MONDAY, JULY 5, 2010
[Generation, Marketing] FIFA World Cup: Social Media Roundup
The CNN article mentioned above states that, despite the popularity of the World Cup, Twitter's single biggest moment was still "the Los Angeles Lakers' victory against the Boston Celtics at the NBA Championship" , which "generated a record 3,085 tweets per second as the game ended". Image via Wikipedia. by Aaron Kim. President. Who won?
GREAT B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Generation, Marketing] B2B Marketing Cold Calling – The Pros and Cons
Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue. B2B Marketing Cold calling Sales leads Telemarketing Sales Leads
SALES CHALLENGER | WEDNESDAY, DECEMBER 7, 2011
[Generation, Marketing] 10 Trends Every Sales Exec Must Know For 2012
Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to marketing, including upstream demand generation, awareness, and early consideration. The lines of distinction between Sales and Marketing will erode. We hope you’ll read this and share this. So what did we miss?
MODERN B2B MARKETING | SUNDAY, MARCH 1, 2009
[Generation, Marketing] More Resources to Define Lead Management Requirements
A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. This is a great tool, but there are quite a few other resources out there to help you define what you are looking for in a demand generation system. Here’s a link to Part 1 and Part 2. Enjoy!
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Generation, Marketing] Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. It’s also a wonderful way to communicate your message.
ENGAGE | TUESDAY, MARCH 29, 2011
[Generation, Marketing] Want Infinite Blog Post Ideas?
I saw the best minds of my generation destroyed by Facebook. We in the world of content marketing have a lot of things to click on. Content Creation Blog Content (media) Content Marketing information overload Insight Inspiration Post Ideas Writers ResourcesAnd so it goes. There are blog posts to read. There is research to skim.
WONDERING OUT LOUD | WEDNESDAY, MARCH 31, 2010
[Generation, Marketing] This isn’t about social media, it’s just something that strikes me odd
My 2nd generation Nano is getting a bit long in the tooth and I’ve been thinking about replacing it, but haven’t had the motivation. Tags: Marketing B2C Consumer Packaged Goods Email iPod Retail Target Target sent me an email with a great headline – they were having “the biggest iPod sale of the season. My
B2BBLOGGERS | TUESDAY, SEPTEMBER 4, 2012
[Generation, Marketing] How Starting Your Own Trade Publication Builds B2B Business
Running a standalone editorial site for your industry is the next modern best practice in content marketing. What do you wish you could read about in your market? We started The Storage Facilitator from scratch with the goal of providing the best web marketing education available to our audience. Become your own journalist.
MARKETRI | TUESDAY, MARCH 19, 2013
[Generation, Marketing] Four Simple Ways for Busy CPAs to Engage on Social Media
Now more than ever, professional services firms, including CPA firms, are embracing social media marketing techniques -- and not only to connect and network, but also to position their experts as thought leaders, and generate leads and income. Accounting Marketing Social Media Management Social Media Marketing Social Media
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Generation, Marketing] The Top 12 Marketing News Updates You Should Be Thankful For
As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look! instead of business pages.
PUZZLE MARKETER | TUESDAY, JULY 17, 2012
[Generation, Marketing] Content Marketing Warfare on Google Panda & Penguin [Infographic]
The founders of Quaturo , a content marketing company, and Neo Mammalian Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack? You’re the SEO marketer who has been doing things right from day 1. ” 3.1% Are you the biggest?
B2B MARKETING INSIDER | MONDAY, MAY 10, 2010
[Generation, Marketing] Push vs. Pull: Social Media and the Case for Marketing Optimism
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Or at least predictably.
HUBSPOT | TUESDAY, SEPTEMBER 14, 2010
[Generation, Marketing] Poll: Marketers Uncertain About Lead Value
If your answer is “Don’t Know,” add yourself to the majority of marketers who gave the same answer in a recent HubSpot poll. In a June survey, EXHIBITOR magazine found out that “ only 47% of companies track leads generated at trade shows and events throughout the sales cycle.” Connect with HubSpot
EVERYTHING TECHNOLOGY MARKETING | MONDAY, JULY 2, 2012
[Generation, Marketing] Survey Result: The Top-3 Goals of Content Marketing
Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. The first survey question was "What are your top-3 goals for content marketing?" In other words, lead generation is the ultimate promise of content marketing. The results are in.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Generation, Marketing] How to Easily Create Remarkable Content With Marketing Personas
And that brings me back to a bit of marketing 101: the persona. You can call it knowing your target market, you can call it knowing your customer, or you can call it having a crystal clear persona definition. People, experienced marketers included, tend to jump into content creation from their own perspective. Boring Content.
MARKETING ACTION | WEDNESDAY, JULY 3, 2013
[Generation, Marketing] The 5 Deadly Sins of Email Deliverability
Since I’m in the email deliverability field, I often get asked why a sender’s email marketing isn’t performing the way they’d hoped. Just because someone made a purchase from your store does not mean they want to receive your marketing email. Email Marketing email deliverability 1) Assuming you have permission.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
[Generation, Marketing] Are You Creating Irresistible Offers with Your Email Marketing?
Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?
HUBSPOT | THURSDAY, MAY 6, 2010
[Generation, Marketing] 3 Social Media Lessons For Global Marketers
The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. One local player, Qzone , dominates the social networking market. ComScore.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 6, 2011
[Generation, Marketing] Crowds Swarm Madison Avenue and CMO’s
For decades companies have turned to advertising agencies to help market their products and services. In a recent post written by Blue Focus Marketing , Ignacio Oreamuno , president of crowdsourcing agency GiantHydra seemed to sum up the state of crowdsourcing by saying, “Once change comes in, there’s no way you can stop it.”.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 21, 2014
[Generation, Marketing] Time to Bring Down the Curtain on Green Theatre
As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. But a much more subtle version oozes out of marketing departments these days without so much as a care about whether or not it’s total BS. The world is complicated. Really?
HUBSPOT | FRIDAY, AUGUST 13, 2010
[Generation, Marketing] How Important is Return-on-Effort in Marketing?
At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. What this chart tells me is that if you choose the right topic and market to the right audience, your webinars will be effective. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.
HINGE MARKETING | MONDAY, NOVEMBER 18, 2013
[Generation, Marketing] Creating a Marketing Plan: A Guide for Professional Services Firms
'Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Creating a Marketing Plan is Getting Harder. Creating a marketing plan for a modern professional services firm is an entirely different matter. What is a marketer to do? Which conferences were you going to attend?
VIEWPOINT | TUESDAY, NOVEMBER 5, 2013
[Generation, Marketing] PowerMinute: [Video] Take Sales from Chaos to Kickass
70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 3, 2010
[Generation, Marketing] What do Marketing Systems and Steroids have in Common?
Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. Marketing automation (e.g.
HUBSPOT | MONDAY, APRIL 26, 2010
[Generation, Marketing] Improving Sales and Marketing Alignment: The Marketing and Sales SLA
As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. Marketing complains that sales is ignoring the leads that marketing worked hard to generate. The Solution.
EARNEST ABOUT B2B | MONDAY, FEBRUARY 10, 2014
[Generation, Marketing] To B2B or not to B2B, is that the question?
'Recently, B2B marketing has been suffering from an existential crisis. That said, a quick Google search on ‘The difference between B2B and B2C marketing’ , brings up many opinions stating that the ways and methods to speak to business consumers vary greatly from how you would to traditional consumers. B2B Marketing
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
[Generation, Marketing] What’s New from MLC
Here are some of our best new cases, research, and tools from the last few months: 2011 Marketing Investment Benchmarks. Review select marketing, marcomm and digital spend and budget allocation benchmarks from our 2011 benchmarking initiative, including previews by business model, revenue size and marketing priority.
HUBSPOT | MONDAY, MARCH 28, 2011
[Generation, Marketing] B2B Sales and Marketing Lessons From Retail Sales
While I was gone I did lots of thinking about inbound marketing. had an interesting experience with one of my favorite retailers and realized their marketing and sales teams were doing an excellent job working together as a well-oiled machine. All too often I hear of marketing teams and sales teams running in different directions.
HUBSPOT | TUESDAY, DECEMBER 7, 2010
[Generation, Marketing] How to Devise a Strategic Email Marketing Plan for 2011
2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. The conference, which takes place in January, will offer advanced training workshops and tons of networking opportunities with marketing thought leaders. How are you going to meet your new goals in 2011?
WINDMILL NETWORKING | TUESDAY, NOVEMBER 12, 2013
[Generation, Marketing] How to Market “Made in USA” Products in Social Media Campaigns
'Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
GREAT B2B MARKETING | MONDAY, NOVEMBER 29, 2010
[Generation, Marketing] In B2B Marketing Your Job is to Motivate – by Christopher Ryan
Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these outcomes are good, but they are not the reason we marketers should spend so much time thinking about our creative platform. Rather, our goal is to drive action. To increase knowledge.
FEARLESS COMPETITOR | SUNDAY, MARCH 25, 2012
[Generation, Marketing] Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Sunday Posts blogging content marketing Find New Customers lead-nurturing management-best-practicesMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week?
BIZNOLOGY | MONDAY, MARCH 5, 2012
[Generation, Marketing] Why internal Social Business Platforms matter
Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. Social Media Marketing Facebook Google WikipediaImage via Wikipedia. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.
CONVERSIONATION | TUESDAY, MAY 24, 2011
[Generation, Marketing] B2B Blogging Trends 2011: Towards an Integrated Approach
Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. Key reasons for an integrated blog marketing approach. Don’t forget feedback and user-generated content. However, it also requires an integration with your marketing efforts and goals. included).
DELICIOUS B2BMARKETING | SUNDAY, NOVEMBER 7, 2010
[Generation, Marketing] Content Curation in B2B Marketing
In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation. Other stuff?