HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Generation, Marketing] Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]
Businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media. Recently, we did an analysis of the HubSpot customer database to compare the performance of key metrics in lead nurturing and email marketing. Marketing Takeaway. Consider the Facts.
LOOPFUSE | THURSDAY, AUGUST 12, 2010
[Generation, Marketing] Marketing Automation for the CEO « Loopfuse Marketing Automation.
Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. Primarily the CEOs are infatuated with the visibility provided by the real-time dashboards. LoopFuse ,Inc.
TOMORROW PEOPLE | WEDNESDAY, SEPTEMBER 19, 2012
[Generation, Marketing] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
We're a pretty hostile bunch when it comes to tired, washed out and, frankly, quite useless marketing techniques such as those. Why isn’t your marketing getting the same results? You can do inbound marketing, too. Content marketing. You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team.
DIGITAL B2B MARKETING | THURSDAY, MAY 19, 2011
[Generation, Marketing] Three Reasons Advertising Isn’t the B2B Branding Answer
Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Branding Media B2B marketing Brand content discoverability social mediaAhh, brand. You want a strong brand , right? strong brand opens doors for sales. Not today. Not in B2B.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 21, 2013
[Generation, Marketing] Use Social Media Statistics to Find Your B2B Audience
B2B marketers often use statistics for their social media presentations. If your target personas are women, or even skew more towards woman, take another look at how you are using social media to drive lead generation. Marketing Social Networks b2b social media statistics Facebook linkedin statistics TwitterThey probably are.
EMAGINE B2B BLOG | TUESDAY, AUGUST 12, 2014
[Generation, Marketing] B2B Content Marketing: 3 “Must Haves”
By Allie Viau | Digital Marketing Strategist & SEO Specialist. As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. Why are these so crucial for B2B content marketing?
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 22, 2011
[Generation, Marketing] When Content Strategy Meets Social Activation – A #ProfsChat Review
So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !).
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 14, 2010
[Generation, Marketing] The More B2B Marketing Changes, the More It Stays the Same
When I was starting out in marketing, doing teleprospecting and lead generation, 16 years ago, email was just emerging. But marketing was still about having a conversation with the customer; it was still all about building relationships. How can we build better alignment between marketing and sales?
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 10, 2015
[Generation, Marketing] How to Achieve Clean Data in B2B Marketing
Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Even if you’re the best marketer in the world using stellar practices, over time, your contact data will decay. Cleaning Data with Marketing Automation.
B2B MARKETING INSIDER | TUESDAY, APRIL 16, 2013
[Generation, Marketing] Marketing Is In The Throes of A Buyer Revolution
The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person. And so today, I would like to bring in Tony’s perspective to our Future of Marketing series.
ANNUITAS | THURSDAY, MARCH 10, 2011
[Generation, Marketing] Defining Moments
The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. The end result of demand generation is leads.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation, Marketing] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. Based on this success, the campaign has been repurposed as a key marketing asset in TriNet’s nurturing process.
MARKETRI | THURSDAY, JANUARY 5, 2012
[Generation, Marketing] The Future Is Not What It Used to Be - Our Predictions for 2012
This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. The future of marketing is most certainly not what it used to be. The saving grace?
VIEWPOINT | TUESDAY, MARCH 12, 2013
[Generation, Marketing] B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.
MODERN B2B MARKETING | THURSDAY, MAY 17, 2012
[Generation, Marketing] Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’
by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. We are increasingly seeing marketing automation and RPM on the front lines of creating new ways of thinking about, and ultimately creating, business excellence.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 4, 2012
[Generation, Marketing] 3 Steps to Customer-Focused Innovation
We’ve noted that ideas and products that derive from customer-focused innovation processes are most likely to survive and succeed in the marketplace, so part of our recently-launched Marketer’s Playbook is a section on innovating with customers in mind. Cutting Edge B2B Marketing B2C Marketing Marketing Innovation
INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
[Generation, Marketing] How Relevant Marketing Content Helps B2B Branding
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. We are all used to seeing case studies and they are powerful marketing content. Definitely not.” Resources
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 12, 2015
[Generation, Marketing] Social Media is Not the Telex Machine
Others would make it marketing’s spot. Sure, some of us use it to generate revenue, serve customers, trade recipes and shamelessly promote our personal blogs. A few of us are stupid, thoughtless, drunk or angry while we use it. Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social media ” I asked.
FATHOM | TUESDAY, JANUARY 14, 2014
[Generation, Marketing] Will Your Website Help Your Manufacturing Company Grow in 2014?
Learn why the Internet is manufacturing’s best friend , including reliable ways to generate cost-effective leads: Digital Marketing 101 for Manufacturers. Content Creation & Strategy Manufacturing Industry content manufacturing industry Marketing Online Marketing economy grow in 2014. appeared first on Fathom.
MARKETING ACTION | THURSDAY, MARCH 13, 2014
[Generation, Marketing] Originality is Overrated. Do This Instead.
Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. If you don’t care who’s reading your work as long as it generates leads … you may not be generating leads for long.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 29, 2015
[Generation, Marketing] Listen…Please
Here are some highlights: Generate leads by solving problems. Marketing and PR – Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Attract new customers. Use as a customer care tool.
LOOPFUSE | THURSDAY, APRIL 5, 2012
[Generation, Marketing] Do you know where your leads are coming from?
This is a guest post by Gerad Hoyt, a marketing Specialist with Chequed: Pre Employment Testing. For those of us in marketing (like me) we can report all day on the number of leads we generate but it’s not much value if most of them are crap. CRM Integration Marketing Automation Salesforce.com analytics lead tracking
WEBBIQUITY | MONDAY, JUNE 11, 2012
[Generation, Marketing] Paid Posts: My Facebook Status Update is Smarter Than Yours
The company has been vehemently anti-ads from the get-go, but had to find a new revenue source to remain in business (custom template themes are still their primary cash generator).”Every Companies will likely ‘hire’ users with high friend counts and traffic, using personal profiles to market their products and services.
FEARLESS COMPETITOR | TUESDAY, MAY 15, 2012
[Generation, Marketing] The Marketing Made Simple TV All-Stars
So here are our All-Stars who make Marketing Made Simple TV happen. Terrific content marketing firm, by the way.). Marketing Made Simple TV is a production of the lead generation company and global marketing firm Find New Customers. Marketing Find New Customers Marketing Made Simple sales-challenges
SAVVY B2B MARKETING | MONDAY, DECEMBER 20, 2010
[Generation, Marketing] B2B Marketers: Are Your Glasses Half Empty or Half Full?
Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Mobile marketing has been added to the mix. It’s no wonder many marketers feel paralyzed. And it’s seeing tremendous results. Tweet.
FATHOM | MONDAY, JUNE 2, 2014
[Generation, Marketing] A Few Good Reasons Manufacturers Should Use PPC
There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy. Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers. organically. Bottom line – try it out.
WEBBIQUITY | TUESDAY, APRIL 26, 2011
[Generation, Marketing] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns. Cool Web Tools Search Engine Optimization (SEO) Social Media Marketing AdWords Google Maps SEMRush SEMRush Geo Tool SEO tools SeoQuake
CMO ESSENTIALS | WEDNESDAY, JANUARY 14, 2015
[Generation, Marketing] What a Millennial Marketer Wants to See in a CMO
Whether you’re afraid or not, though, if you’re in a leadership position in marketing, ours is the generation that you’ll most likely be leading. Despite our generational differences, as your organization’s marketing commander in chief, you need your millennial troops to rally behind you. Are you afraid of millennials?
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 23, 2013
[Generation, Marketing] 6 Tips for Executives to Align Sales and Marketing Teams
It’s no secret that sales and marketing teams sometimes don’t get along. By aligning sales and marketing towards a certain goal with a specific philosophy, both departments will learn how to work together, creating office harmony and generating quality revenue. But that doesn’t have to be the case! Align to the customer.
MODERN B2B MARKETING | THURSDAY, AUGUST 21, 2014
[Generation, Marketing] 10 Blogs to Bookmark: Social Marketing Edition
Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? 1. ebook on visual content marketing, and yes, it is awesome.).
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 16, 2012
[Generation, Marketing] The Leadership Gap in B2B Marketing
CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Change is coming to B2B Marketing.
SMASHMOUTH MARKETING | MONDAY, MARCH 28, 2011
[Generation, Marketing] Sales & Marketing Leadership Conference
I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen.
MARKETING ACTION | MONDAY, AUGUST 11, 2014
[Generation, Marketing] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
Act-On Software has made it possible for the GPCC to move from manual processes to marketing automation overdrive. Find out how they made it happen in this new case study, and discover the lead-generating results of automated campaigns. New Visions in Chamber of Commerce Marketing. B2B Marketing Marketing Automation
TOMORROW PEOPLE | MONDAY, JUNE 18, 2012
[Generation, Marketing] FREE 1 Hour Content Marketing Seminar
2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers. marketing return on investment (ROI).
SALES CHALLENGER | MONDAY, MARCH 4, 2013
[Generation, Marketing] 3 Steps to Becoming a Challenger Organization
In this world, we’ve seen Challengers and the Commercial Insight that they bring to sales conversation be the critical market differentiator; which is why so many of you have decided to go down the Challenger path or still look at the possibility of it. Blog Sales & Service Sales and Marketing Sales Force Management Solutions Selling
MODERN B2B MARKETING | MONDAY, FEBRUARY 8, 2010
[Generation, Marketing] Marketing Automation: Simple Ways to Get Started
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as: Demand generation. Sales and marketing alignment.
THE FORWARD OBSERVER | MONDAY, AUGUST 13, 2012
[Generation, Marketing] How to Grow Your Business with Inbound Marketing
Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing. Will outbound marketing go away?
B2B MARKETING ONLINE | FRIDAY, OCTOBER 29, 2010
[Generation, Marketing] Get better targeted and more relevant emails from B2B Marketing
However, email can also be the bane of our lives , with the wave of often irrelevant and untargeted messages threatening to overwhelm many in marketing. At B2B Marketing, we’d rather be part of the solution than the problem, and that means allowing our members to make better use of our email feeds. New areas will follow soon.
B2BBLOGGERS | THURSDAY, SEPTEMBER 16, 2010
[Generation, Marketing] Reputation Holds the Key to Email Deliverability
What’s even scarier to consider is the number of B2B marketing professionals who aren’t concerned with their reputation. Learn more by subscribing to Marketo’s B2B Marketing Blog or following us on Twitter and Facebook. B2Bbloggers.com is an online magazine for B2B marketers. Your B2B Marketing Plan Doesn’t Need Twitter.
SYNECORE | WEDNESDAY, FEBRUARY 19, 2014
[Generation, Marketing] Clarity Trumps All In Content Marketing
In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. No surprise that that same lesson is very prevalent, maybe even more so, in the world of inbound marketing. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
CONTENT MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Generation, Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Nor did I use the automatic mission statement generator from NetInsight. But they don’t belong on your homepage.
WEBBIQUITY | TUESDAY, MARCH 24, 2015
[Generation, Marketing] Welcome to Blogging for Business Week!
Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Forbes ). • 37% of marketers say blogs are the most valuable content type for marketing. Forbes ).
MARKETING ACTION | THURSDAY, JANUARY 2, 2014
[Generation, Marketing] 11 Tips to Grow Your Email List
Generating high-quality leads has been the top B2B marketing challenge for a long time, and 2014 probably won’t be any exception. The data you collect depends on your business and target market. Some marketers collect only a small amount of information, like the person’s name and email address. Use social media.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 24, 2010
[Generation, Marketing] Marketing Automation is like Skiing – need for Jumpstart
Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 9, 2009
[Generation, Marketing] Give Your Leads a Regular Check-Up
Marketers need to give their leads a regular check-up to ensure continued sales success. If not, and your leads are coming from places that don't typically yield positive results, your list may not generate sales in future quarters. . Do your leads match your target market? Would your leads get a good bill of health?
TOMORROW PEOPLE | WEDNESDAY, DECEMBER 5, 2012
[Generation, Marketing] Predatory Thinking - Welcome a New Breed of Marketers
The goal of the campaign was to the point – an additional £3billion in revenue needed be generated over a two year period. Naturally, when planning the campaign, the questions being asked where the obvious ones: “How can we generate an extra £3 billion?” “How many more customers do we need?” Content Marketing. and so on.
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
[Generation, Marketing] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Posted: May 9, 2013 | Modern B2B Marketing , Social Media. I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. By: Dayna Rothman. Backdrop. Purpose.
CMO ESSENTIALS | THURSDAY, MARCH 5, 2015
[Generation, Marketing] Aligning Marketing and IT on Internet Performance
From a marketing standpoint, that translates to losing a fourth of all the potential conversions that your online property can generate before anyone even sees your content. When customers, prospects, and end-users are all, essentially, the same people, this makes for a strong rallying point for IT and marketing.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 20, 2012
[Generation, Marketing] Thought Leadership: The Most Misused Term in B2B Marketing?
Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. Join these LinkedIn groups: Thought Leadership Salon and The Thought Leadership Marketing Mastermind Group.
MARKETRI | FRIDAY, JUNE 1, 2012
[Generation, Marketing] Our Top 10 Best Practices for Blogging
We are constantly hearing about the value of content marketing and passing this information on to our clients. Typically, blogging is the cornerstone of any content marketing plan that we develop for our clients. Blogging is one of the best and most cost efficient ways to generate and share your unique thought leadership.
WRITTENT | MONDAY, OCTOBER 20, 2014
[Generation, Marketing] 8 Ways What You Write Will Affect Your Bottom Line
99% of the time, the written word is the chosen medium for companies doing inbound marketing. Content marketing is an investment, and you definitely deserve to see a return! You need to engage in strategic content marketing, with a goal of spreading the right messages to the right people. Content Strategy Online Marketing
WHAT WORKS - WHAT DOESN'T | THURSDAY, MARCH 4, 2010
[Generation, Marketing] Skill Set For Content Marketing: Number Crunching and A Gut Feel
Now that I’m doing content marketing for clients, the feedback is a pop-up suggesting I tweak the title or juice up the metadescription. Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Clean it up.”
SMALL MANUFACTURER BLOG | WEDNESDAY, NOVEMBER 27, 2013
[Generation, Marketing] Quick Tip: 1Password Makes it Easy to Store Passwords
It generates secure passwords for new accounts on the fly — and then saves them. Then, once you have it installed, add this crucial Web marketing info to it: 1. B2B Web Marketing 1Password Quick Tip I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Clever!).
DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
[Generation, Marketing] Understand your Data to Better Serve your Customers and Increase Sales
The technology to integrate email marketing, content management systems, and marketing tools exists, but very few companies are actually leveraging it. The first step is to establish a metrics strategy that aligns sales and marketing with overall business goals. How can insights be gained from the information available?
FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 15, 2010
[Generation, Marketing] What Marketers See and Why it Matters
Your prospects’ penchant for digital information keeps them more reclusive and anonymous than many marketers would like. Traditional marketing tools may be great for pushing your message out, but not really helpful at improving your visibility to increase the effectiveness of your marketing processes.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 29, 2013
[Generation, Marketing] Marketing Mythbusters: 7 Marketing Myths Debunked
and in the case of marketers, we sometimes use these marketing myths as an excuse not to perform certain duties. Let’s stop making excuses, marketers. Content Marketing is All About Lead Gen. Sure, you want your content marketing to generate leads. More than lead gen, content marketing is about positioning.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 2, 2013
[Generation, Marketing] How Trigger Data Guides Workflows for Sales and Marketing
You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Sales and marketers let trigger data make you a good weatherman, predicting the optimal moments to sell.
THE ROI GUY | FRIDAY, OCTOBER 22, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Is Marketing Too Busy?
HUBSPOT | FRIDAY, JUNE 6, 2014
[Generation, Marketing] Dear HubSpot: My Boss Won't Let Me Do My Job
This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. It also sounds like you''re the first inbound marketer there, so your inbound lead generation program probably isn''t too robust. Inbound Marketing New here? Review whitepaper and send to designer. My tasks?
B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
[Generation, Marketing] Subject testing: Hate it in the classroom, love it in B2B marketing.
Today, as a B2B marketer, testing is a good thing that delivers answers. Testing, in fact, is the thing that keeps us from failing and allows us to continually improve the success of our outbound marketing efforts. Direct marketing has always been about testing. Having the right “voice is critical in all B2B marketing.
B2B MEMES | WEDNESDAY, SEPTEMBER 22, 2010
[Generation, Marketing] Managing Your Career in the Social Media Era: Sources
Can Robots Run the News? “To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. Paul Conley: The seasons, they go round and round. “My working life is now completely consumed by content marketing.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 3, 2012
[Generation, Marketing] A Great Lead Nurturing Process Can Lead Your Sales Team to Success
B2B marketers invest time, money and resources qualifying and generating leads for their sales teams, but many continue the old way of thinking and continue to stop the process there. Business-to-Business Lead Generation Marketing Strategy Lead Nurturing Sales ProspectingClick to view larger version of this infographic.
ANYTHING GOES MARKETING | TUESDAY, MARCH 24, 2009
[Generation, Marketing] Sharing Space: Marketing and Sales
Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. Marketing needs to involve sales as much as possible in their marketing efforts. Come Together. Chad H.
TOMORROW PEOPLE | THURSDAY, AUGUST 2, 2012
[Generation, Marketing] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as it's battleship grey), the world of marketing isn't one endless champagne reception. Read on, for five issues guaranteed to ruin the day of anybody marketing a business: Communication. Or lack thereof.
B2B MARKETING ONLINE | FRIDAY, NOVEMBER 19, 2010
[Generation, Marketing] The Dangers of a Quiet Boom
But in this climate of general gloom, is the corporate market undergoing a quiet boom? In recent weeks BT Globe, Dell and Serco to name but a few have credited the enterprise market as either the sole or main factor in their impressive results. If there is a quiet boom, it has big implications for the B2B Marketer.
HUBSPOT | FRIDAY, OCTOBER 18, 2013
[Generation, Marketing] Why Your PR Isn't Working (and How to Fix It)
In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The online dating world is a highly competitive market. Then, being the fabulous inbound marketers that they are, they created a blog post about it. Write a press release.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 17, 2012
[Generation, Marketing] Being Negative in Social Media is Plain Old Bad Social Business
The negative turns people away from you AND could turn people away from your business or the brand you represent because people want to have positive experiences. I’ve heard of motivational speakers to give you positive energy, but I’ve never heard there’s a market for those who want their negative energy increased.
SAVVY B2B MARKETING | MONDAY, JANUARY 25, 2010
[Generation, Marketing] 3 Fantastic B2B Marketing Videos and Why They’re Successful
Do you want to successfully incorporate video into your B2B content marketing strategy? “ You Oughta Know Inbound Marketing by HubSpot Rebecca Corliss ( @repcor ), Inbound Marketing Manager for HubSpot, shared with me their objectives for the video and the results achieved. Build brand loyalty.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 19, 2010
[Generation, Marketing] Enjoy A Demand Funnel Cocktail
At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff.
FATHOM | WEDNESDAY, APRIL 1, 2015
[Generation, Marketing] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. So how does a marketer leverage this new opportunity? It’s been almost 4 years since Google has provided real-time tweets in their search results. Spam issues?
MODERN B2B MARKETING | FRIDAY, MAY 27, 2011
[Generation, Marketing] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. Having a prize draw during your webinar is a great way to generate excitement about your event. Number of new prospects, i.e. leads in your target market. Now what?
CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
[Generation, Marketing] ClickInsights: Biggest roadblock to converting marketing leads
One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.
VIEWPOINT | THURSDAY, JULY 25, 2013
[Generation, Marketing] Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Marketing Trends to Watch in 2013: New Research. Via OpenView Labs. Via Social Media Examiner. Enjoy!
DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
[Generation, Marketing] Why is social media so difficult for B2B?
Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not B2B marketers who invest in social campaigns may be surprised when their efforts do not lead to a large volume of active users. Hurry up.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 6, 2010
[Generation, Marketing] The New Marketing World: Conversations not Campaigns
And I can’t wait to hear firsthand the challenges and opportunities these marketers are dealing with. Marketing is undergoing a remarkable evolution at this moment. Today, for marketing to effectively drive revenue, it must be a continuous, meaningful conversation. The timing of this event couldn’t be better.
SAVVY B2B MARKETING | TUESDAY, OCTOBER 12, 2010
[Generation, Marketing] Sales & Marketing Alignment: Key to Connecting with Prospects
I’ve come across a lot of discussions about sales and marketing alignment lately. Marketing helped to generate an average 47% of the forecasted sales pipeline in Best-in-Class organizations - compared to only 5% in the Laggards. So what does this have to do with sales and marketing alignment? Tweet
BLOG MY CALLS | THURSDAY, APRIL 23, 2015
[Generation, Marketing] 3 Advantages of Call-Only AdWords Campaigns
If not, you are missing out on a higher return from your marketing efforts. Using these extensions in ad campaigns is an effective method to generate phone calls but call-only campaigns take it to the next level. Marketing Tactics Have you made the upgrade from call extensions to call-only ad campaigns? Direct Phone Calls.
HUBSPOT | MONDAY, MAY 12, 2014
[Generation, Marketing] How Much Content Is the Wrong Question
How much content do I need to “fuel” my marketing automation system? The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. Sirius Decisions states that up to 70% of all marketing content goes unused. content creation marketing automation
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 15, 2011
[Generation, Marketing] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. We focused on lead generation because once marketers can tie social media to a company’s bottom line revenue the conversation about social media adoption across the organization becomes easier.
FATHOM | FRIDAY, SEPTEMBER 5, 2014
[Generation, Marketing] Digital Marketing Strategy for Launching New Products & Services
One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration.
MARKETING INTERACTIONS | SATURDAY, OCTOBER 16, 2010
[Generation, Marketing] Solicit Sales Feedback Marketers Can Use
It should be where marketers start and what you circle the wagons around on a regular basis. Marketing is responsible for a lot of stuff. So why in the world so few marketers ever talk to sales people, let alone solicit the appropriate feedback, is a mystery. Are prospects as qualified as marketers think their score indicates?
B2B MARKETING INSIDER | MONDAY, MAY 17, 2010
[Generation, Marketing] The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?
B2B MARKETING UNPLUGGED | WEDNESDAY, MARCH 19, 2014
[Generation, Marketing] Is It a Beautiful Day in Your Brand’s Neighbourhood?
The wireless and wireline telecommunications industry, hobbled by ancient, disparate billing and facilities management systems, are basically unable to generate accurate accounts of what their customers owe. No More Random Acts of Marketing. Welcome to the hospital suburbs. Other businesses and industries have suburbs too.
CONTENT MARKETING TODAY | FRIDAY, JULY 10, 2009
[Generation, Marketing] Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future
We are blessed with an intelligent, affluent, and informed local population who could almost certainly generate world-class citizen content with the active and enthusiastic supervision of trained editors. Tags: Content Marketing In Print Knowledge Center News Online Trends Their readers still count on them. Quite the contrary.
SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 6, 2010
[Generation, Marketing] Inbound Marketing Summit Speakers: Twitter List #IMS10
Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Audrey McClelland, Mom Generations. Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. John Jantsch, Duct Tape Marketing. Scott Stratten, Un-Marketing.
HINGE MARKETING | THURSDAY, MARCH 26, 2015
[Generation, Marketing] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Are the images small and/or low quality?
SAZBEAN | FRIDAY, MAY 20, 2011
[Generation, Marketing] Digging in the Cache – The Million Dollar Homepage
The goal of the website was to sell all of the available pixels, thus generating $1 million. The final 1000 pixels were put up for auction on ebay and the site generated $1,037,100 in it’s final tally. There is no content on the site and no reason to visit it other than to see a site which generated $1 million by selling pixels.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 2, 2011
[Generation, Marketing] Savvy Speaks: Content Marketing Mistakes to Avoid
Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. This week the Savvy Sisters weigh in on some common content marketing mistakes to steer clear of. What sort of content marketing efforts will you focus on?
AGILE B2B COPYWRITER | FRIDAY, NOVEMBER 5, 2010
[Generation, Marketing] K’s Top Five for the Week – November 5
This week’s posts focus on web development myths and maximizing the results your website generates. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! Plus it’s a dream to maintain and update. Hope you find them useful. You’ve Got Mail. Now Answer It. by @diannahuff. Yikes. Quick test.
MARKETING ACTION | THURSDAY, DECEMBER 4, 2014
[Generation, Marketing] Use Video Viewing Data to Improve Lead Qualification and Conversions
Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one of your videos? If they’re pressing play on your product video, and your marketing automation system doesn’t know about that, then you’re missing out – big time.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 25, 2012
[Generation, Marketing] Is VOC Working For You?
Voice of the customer efforts are all the rage in B2B marketing circles these days. We’re asked about VOC and customer understanding by B2B marketers than any other topic and it’s the subject of this year’s B2B research (which you should absolutely register to see in-person! ).
FATHOM | THURSDAY, JULY 3, 2014
[Generation, Marketing] PPC Budget Forecasting on the Fly
Of course, you would love to generate extra revenue and opportunities but can you really provide accurate data in enough time so that you can get the rest of your work done on top of these estimates before 5 pm on a Friday? Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc The answer is yes!
B2BBLOGGERS | TUESDAY, SEPTEMBER 4, 2012
[Generation, Marketing] How Starting Your Own Trade Publication Builds B2B Business
Running a standalone editorial site for your industry is the next modern best practice in content marketing. What do you wish you could read about in your market? We started The Storage Facilitator from scratch with the goal of providing the best web marketing education available to our audience. Become your own journalist.
DIGITAL B2B MARKETING | THURSDAY, MARCH 24, 2011
[Generation, Marketing] That's John Doe to You
In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 7, 2011
[Generation, Marketing] Why Your Website Needs to Be Grand Central Station
according to Joe Pulizzi of the Content Marketing Institute.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. MarketingIn order to drive sales leads for your business, you need to turn your website into Grand Central Station. Look at this image. How did they get there?
BLOG MY CALLS | FRIDAY, DECEMBER 5, 2014
[Generation, Marketing] The "I'm Sorry" Ad Campaign
The result of the scrambled attempt to make amends generated a popular advertisement that fell in line with their unconventional marketing tactics. Marketing Tactics The world of corporate blunders and oversights often produces some interesting commentary and vigorous head shaking. Arby''s Turns a Fail into an Advertising Win.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 9, 2014
[Generation, Marketing] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in.
HUBSPOT | MONDAY, FEBRUARY 20, 2012
[Generation, Marketing] How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. How well is your business following the inbound marketing process? Pin It. Pin It.
VIEWPOINT | FRIDAY, APRIL 23, 2010
[Generation, Marketing] Outbound vs. Inbound Marketing: What's the Right Lead Generation Mix?
HUBSPOT | SATURDAY, SEPTEMBER 7, 2013
[Generation, Marketing] What Millennials Really Want From Your Nonprofit’s Website
The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.