In her post Corporate Culture: To Facebook or Not To Facebook Liz discusses the value of using Facebook as an avenue to promote your corporate culture, have some fun, and still generate inbound leads for your marketing department. hope you enjoy last week’s recap and get a chance to share anything you liked.

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Blogging – Are You Experienced? How does it tie in into your lead generation activities, other things in your marketing mix?

Yes, as an inbound marketer, your blog content has to be amazing. clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. This is one of the most powerful levers for transforming your blog into a well-designed lead generation machine. So what does a great business blog look like?

LauraDuran: Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls via @BrennerMichael. Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls ” <agree.

Marketing Takeaway: It looks like we'll soon be looking at Facebook, LinkedIn, and Twitter as the big 3 of the social networking world. Is your business utilizing these helpful marketing tools to its advantage? To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now.

Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. 75 Top Marketing Blogs to Make Your RSS Reader Fat! The 5 "whys" critical to content marketing Another week, another set of inspiring posts. Hope you enjoy these as much as we did! – via @unbounce.

All successful social media marketing initiatives start with buy-in. Determine the behavioral trends that are changing in your market and consider how they will impact your products. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Return to core messaging.

It's not that your email marketing content isn't spectacular. 10 Creative Deals to Send in Your Email Marketing Campaigns. Experiment with this concept in your email marketing deals, too. What other creative deals can you think of to send in your email marketing campaigns ? The insider deal? The answer is yes.

This lead to better decisions about inventory and marketing. If you can generate more money in an hour spent doing these tasks than it would cost you to pay someone to do it for you, you're losing money. From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money.

As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Silly Google+ Page Mistakes to Avoid. Not posting consistently. Short bursts of publishing quickly loses steam.

And it's also part of a clever, marketing strategy. But planned continuing adventures series released to a marketing schedule are something that is relatively new. It's a recognized marketing tactic that is absolutely here to stay. It's a terrific, inventive, well written series. It is what feels comfortable and right to them.

You may have heard we're hosting a live marketing debate this Friday. With many users following brands on social networks, and an even larger percentage of those users making purchases, it’s no wonder marketers are leveraging Twitter! More than one-third of marketers say Twitter is "critical" or "important" to their business.

For instance, do you want to generate brand awareness? Maybe you are trying to generate leads? Of course, you ultimately want your marketing and content to drive sales, but this is often more difficult to measure, especially if you have content that helps people early in the buying cycle. Michele. Wendy. Stephanie. Jamie. Great!

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. Related Posts: Paul’s Short Post #2- Follow Tweets on RSS Reader Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms.

So, what’s a marketer to do? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. User-generated content (UGC) is very popular in China. Suffice it to say: all were influential, and all were helpful. Germany.

In 2012, Gartner predicted that by 2014 70 percent of proprietary communities would fail –a sizable group of investments generating little or no return for some of the world's largest enterprises. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. failure with customers (Ouch!)

So the question we should be asking ourselves is - Are we putting our inside reps in the best position to uncover what the market truly has to bear? Target market isn’t large enough - Your team should obviously have a sizable universe of companies/prospects to cold call into. It shouldn’t take much longer than that.

There's a common misconception among many marketers that email is dying in the face of social media marketing. While social media is a hot marketing channel, this opinion couldn't be farther from the truth. In fact, when used effectively, email marketing and social media can actually have a long, happy, and fulfilling marriage.

 In fact, by 2015 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes, according to Gartner, Inc.   Recognize, however, that few projects both generate revenue and reduce costs. Here are a few takeaways from this new ebook that I think youll find valuable.

A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. If you're in marketing and you don't know what the plans are, you should sit down with your CEO, CFO or VP Sales and ask, "How can I better support the monthly revenue targets?"

” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Bring products to market faster? That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?”

Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year.  The winners will be announced in summer both here on the Blue Focus Marketing blog and on the Webbiquity blog

have a few blogs that I quickly want to recap but I wanted to note another great article I found this week: Voice Mail Messages That Generate Callbacks: Tips from Business Development Expert Ron Karr. In Marketing, technology is taking over a lot of the tasks that humans used to do making us a lot more efficient. Good Evening Everyone!

In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. It's easy for marketers to fall victim to the "sales isn't following up on my hard-earned leads" complaint. I wasn't always a lead nurturing fan.

This post will focus on the first stage of the sales cycle: outbound lead generation, or better known in the sales organization as prospecting. Lead generation is about discovering new businesses to target, as well as getting an in with existing target accounts. Award for Best Use of Social Media For Sales and Marketing.

Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? say that five times fast) is actually a fantastic piece of marketing real estate! No marketer likes losing subscribers. 1) Retain Subscribers. 2) Grow Your Reach.

You take cash from your outbound based marketing (print ads, television ads, cold calling and trade shows) and spend it on inbound marketing (blogs, eBooks, white papers, videos, educational content) that create real connections. Want to learn more about how to build a lead generation engine that is built around your customers?

The objective here is to arm yourself with a thorough understanding of the current terms and trends and a high level outlook on the market. Getting to Know You. In our ubiquitously digital world there is an enormous amount of content that is easily available that can give you a head start.   Don’t obsess on any one engine.  LoopFuse ,Inc.

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords. Marketers: What Now? Connect with HubSpot

Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark, Inc. Respected marketing writer John Jantsch recently offered some great tips for making your content more mobile-friendly , one of which involve the use of mobile video. Marketing. Demand Generation. Demand generation. Ideas Blog. Search.

When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list. In fact, some businesses are doing this exceptionally well! 1) The Combine. 3) Gilt.

And since we know marketers are all about squeezing as much ROI as possible out of existing collateral, we rounded up some ways that revitalizing your evergreen content can actually get you more leads. Just leverage its success by linking to new lead generation content you've created that you want to promote. Re-Market It.

In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. company Find New Customers shares an important marketing lesson using wit and humor. Mad Marketing TV interviews top marketing experts each week using a slick TV-like approach, unique in the industry. Jeff Ogden.

More importantly they’re looking for ways to identify what return on investment their internet marketing actually generates for them so that they have a transparent marketing investment that becomes a strategic business growth tool. B2B Marketing specialist in online Lead Generation and Lead Nurturing

had written a couple of posts here and here that generated a lot of attention. My personal brand became more intertwined with the work I did on behalf of my company vs my original intent of providing thoughts on how public relations and marketing come together. My goal is to write at least one post a day. Conclusions.

There seems to be a lot of frenzied activity around B2B lead generation. Considering that 78% of marketers say they need to improve the quality of leads they send to sales (Aberdeen), there's work to be done. For some reason, many marketers of complex sales equate requesting a content download to requesting a sales conversation.

As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing. Photo Credit: Okko Pyykkö Free: Inbound Lead Generation Kit.

When our agency is engaged on channel marketing projects, we like to perform primary research (phone surveys, face-to-face interviews) with a select group of our client's B2B target audience. 2010 Lead Generation Guide. is the director of account services and a partner of Atlanta-based B2B marketing firm MLT Creative.

Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy. Join us as we discuss what Google+ means for your business' inbound marketing strategy! The hashtag to follow along is #InboundChat.

This story features LinkedIn, a powerhouse generator of business connections.  . In a casual response to one of my answers in a forum, he mentioned that he was documenting his company’s progress on social media marketing month by month. We are the first generation to have access to free, instantaneous, global communication.  If

Marketing budgets seem to be a particularly good example of this. In my experience there are a number of factors that go into setting and allocating money for marketing programs over the course of a quarter/year. Budgeting can be a stressful endeavor no matter what your role is. I am by no means an expert on this subject).

How do you market your white papers? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. Blog Savvy B2B Marketing. NetLine.

Join us for an insight-filled session from B2B marketers around the world on this week’s #B2Bchat on Content Strategy for Lead Nurturing: Thursday, September 23, at 8pm Eastern (5pm Pacific, 12mn GMT). B2Bbloggers.com is an online magazine for B2B marketers. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4.

We Need a Marketing Transformation - by @ckochster Chris Koch says, "Marketing departments are going to have to transform themselves into content development engines." Check out this post for a little back story and a peek at what the future of B2B marketing may hold. No cutting corners here! Social Media Isn't Enough.

I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. Here’s Bill: Bill, you hold a premier social media marketing position with one of the world’s largest companies. We excelled in online direct marketing especially in B2B tech (Oracle & Sun were my main clients).

These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. In seven days, “bad social” feedback cost AAPL $12B in market cap. Your B2B firm trumpets its engaged, active customers. Is that all? Really? thought so. But really, how could it? Probably not. Why not?

 Max Wilson, Director of Marketing at WE-CAN Technologies sent the following email to Jim Everett, VP of Marketing at WE-CAN. The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars.  The first question I will answer in this email.  This is outdated thinking. 

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.” But all it is is a canvas.

It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. Buzzgain’s services are split into four sections – public relations, customer service, sales and marketing – and it’s available in a 15-day free trial. relevance?). Sysomos also offers a free demo. primary elections.

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc. Want to hear a secret?

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Blogs.

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. is for … Article Marketing. Your article is a long term marketing asset.

Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. I know business is bad, but my God, someone please answer the damned phone! No such user.&#

The respondents to the survey were drawn from five function areas: customer service, finance and accounting, human resources (HR), information technology (IT), and sales and marketing. With approximately 146,000 people in 49 countries, the company generated net revenues of US$16.65 TEKgroup International, Inc. www.tekgroup.com).

Calls-to-action and social media are two crucial components of your inbound lead generation efforts. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature. Why Facebook Calls-to-Action Rock for Marketers.

As marketers, we already have full plates. Tom, who was recently featured in a case study about 360 Signs' success with inbound marketing and HubSpot , says he aims to publish two blog articles per week on the 360 Signs blog, and he has even incorporated blogging into his sales reps' job resonsibilities. It makes sense.

The manufacturer (let’s call them Client 1) hired my company to help them improve revenue performance through sales and marketing process development, sales channel improvement, and market focus. During our initial sessions we asked about the website and the leads being generated. This is a guest post by Todd Hockenberry.

In opposition of content creation in inbound marketing , one thing we hear time and time again from businesses is the infamous free content debate. So when it comes to inbound marketing, does the old adage, "Why buy the cow if the milk is free?" New Research: Lead Generation Lessons From 4,000 Businesses. Wrong. ring true?

Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. If those two go well, then discussions on territory and demand generation will no doubt follow! Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.

The study, which analyzed the sharing and clicking habits of over 300 million people per month who share links using a ShareThis button on more than a million websites, revealed that sharing now generates approximately 10% percent of all internet traffic in addition to 31% of referral traffic to sites from search and social.

'I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet with some exceptional marketers and attend some captivating sessions. Generate some empathy by letting your guard down and allowing your audience to see who you really are. Why were the best speakers , well, the best?

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot

Are marketing delivering on their demand gen targets? Invariably most sales people, who are under pressure to deliver, will try to concentrate the discussion on marketing’s contribution to inbound leads. good salesperson will generate their own pipeline in the absence of it from other sources. What is the average deal size?

Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Her knowledge of business strategy, passion for creative expression, and marketing technology helps businesses achieve the remarkable.

Early attempts to include social media in a marketing mix model, even once history is available, will initially struggle because of this. Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. link].

There are a lot of super smart, creative, innovative and intelligent marketers in this world. Market share, and more importantly, MIND share is be gained every day. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. am excited for the future of B2B marketing, are you ?

Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. We have assisted affinity marketers in successfully addressing these challenges. Kenyon Blunt. Unions.

But, in celebration of a recent redesign of Cognizant’s community – Cognizant Connections, my colleague Alan Alper, senior director of corporate marketing, was willing to share some insights about their online community through a Q&A session with me. Now on to Alan’s insights…. Answer: We see the community as social business.

Marketers constantly struggle to humanize their brands and seize upon opportunities to engage customers across a multiplicity of touch-points and social media channels. It’s realizing that marketing doesn’t work like it used to. What Does Social Business Really Mean? Reason for Social Business? The State of Social Businesses.

Because they appeal to a very specific target market, Nancy and her team didn’t set out with a goal of extensive readership – rather, they wanted to share valuable content that would enable them to become thought leaders in the payroll services space. We all know that starting a blog can feel daunting. Enough with the downers.

BtoB's Lead Generation Guide wrote about how the Sirius Decisions 2011 B-to-B Buyer's Journey survey highlights just how important knowing about these perceptions can be. We all know the B2B buying process for IT products priced at $50k or higher is complex. There are more people involved with different stakes in the ground.

You see, right now marketers get very limited data from call tracking. Generally, they can track which ads, campaigns, and keywords generate calls. In doing so we''re going to change call tracking and change marketing analytics. by McKay Allen, Inbound Marketing Manager It is the future of the industry.

You can view all the articles posted on socialmedia.org  and also in the “Social Media&# category of  B2C Marketing Insider. common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success.

major part of this is truly understanding your target audience and marketing personas , and analyzing the topics and ideas that have resonated with that audience in the past. Trust a recovering content marketer --if you build it, that doesn't necessarily mean they will come. That's right. Sometimes truly great content flops.

Use your group (or another group, as long as their settings allow everyone to create polls) to do some market research on a topic that interests your audience. If your group is closed to the public, the poll can serve as a way to market your group on Twitter and get more members. Use polls to generate offers. Stuck for offers?

We spend a lot of time talking about marketing transformation here at HubSpot. Because of the changing nature of how people shop these days, marketers must understand that traditional marketing techniques are no longer effective. Successful marketing today requires a complete inbound marketing strategy.

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Use it!

The survey results will also be helpful to B2B marketers who're planning for nurturing content development. And, even though many decision makers are older, the shift to the digital generation will happen. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. video.

While this may seem a little scary to some, it is also one of the key factors that has helped level the marketing playing field. Why Forever Is Great for Marketers. With traditional marketing like direct mail and print ads, your content was disposable. When you are a marketer, forever is your friend. Connect with HubSpot

Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Or at least how can we make it different?”,

It's no wonder why we regularly emphasize the importance of using calls-to-action (CTAs) in marketing. CTAs are the gateways to lead generation, propelling prospects through the marketing funnel on the pathway to becoming customers. Shame on us! Note: The following screenshots are taken on PowerPoint on a Mac. Step 3: Add Text.

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! but focus on how to use social media and inbound marketing in unison. EST or 2 p.m.

Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! market with success. economy is spending too much and not generating enough revenue to support it creating the biggest peacetime gap between revenue and expense ever. Summit. Globalization Continues.

They simply weren''t generating results for us. Content marketing won''t be worthwhile if a blog takes that long to produce. produce blogs regularly. You''ll have to define exactly what the word ''regularly'' means to you. For Hubspot it means 5 - 7 orginal blogs each day. And that has resulted in increased traffic for us. Don''t.

When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO. When is including a meta description tag important (and when isn't it)?

And this is often the result:     "[generic term for solution] will help you increase efficiency, streamline cumbersome processes and boost your employee productivity so you can achieve shorter time to market." Make those decisions based on the market segment your content is designed to engage. " Huh?

The real benefit of a brand is its ability to generate referrals and new business. Expertise – Your Services, Your Target Market, and the Problems You Solve. Get very specific: new product launches, marketing strategy, branding etc. Don’t just say you’re a marketing consultant. Next, what is the market you serve?

Instead, they go on marketing their companies in conventional ways. Perhaps they merely shift responsibility for prospecting to the sales force.    My sense is that marketers fall short on the possibilities of content-rich marketing because they are not fully leveraging the assets they have developed. Generate more inquiries.

As we grope our way forward to embrace, understand and utilize social media as an efficient marketing channel, we have to recognize that hype and wishful thinking are far ahead of the reality. Recognizing the early limitations of the medium can help us better understand how and where social media fits in the marketer’s toolbox. 

You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes

Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. takes a look into a world where marketing software makes the world a better (and more interesting) place. Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media.

Members of the marketing and social media communities were thrilled to see their hardworking colleagues gain the recognition they deserved, and we are very proud to be bringing the awards back for a second year. The winners will be announced in summer both here on the Blue Focus Marketing blog and on the Webbiquity blog. Nifty50

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Right? Blog posts. Whitepapers.

Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. By covering the high points right away, the authors have made sure that every bit of this 155-page handbook is relevant to B2B marketers.

We use and test content marketing and content curation platforms the whole time. Connecting content curation platforms with channels, goals, audiences and marketing tools. List.ly , for instance, which we used for our crowdsourced list of content marketing, copywriting, web content and storytelling ‘experts’, is built to…curate lists.

Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. Download the free webinar to learn how to create a thriving inbound marketing blog. But there are several important elements that your blog sidebar shouldn’t be without. Option to Subscribe.

Each method has pros and cons, and your selection may involve balancing short-term goals like time-to-market with longer-term considerations such as depth of features and customization. Factors to consider when selecting a platform include: implementation path, feature mix and pricing. In general, few build, many assemble and most buy.

Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Marketing Takeaway. Social networks aren't anything new. Circles+. Content Discovery.

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. P&G created a social network of influential mothers (Vocalpoint) to drive word-of-mouth marketing. Knowledge worker productivity.

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns. hope they either inspire your own marketing, or at least make your heart swell with the warm and fuzzies!