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  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Generation, Marketing] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. It's every marketer's concern: Am I over-communicating? Determine which method meets the lion's share of your goals as a marketer. Determining Your Optimal Frequency.
  • LOOPFUSE  |  TUESDAY, OCTOBER 5, 2010
    [Generation, Marketing] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
    This allows you to kick-start your marketing automation process immediately. As WordPress continues to grow in popularity as a base for websites that are more than just blogs, we hope that our OneView plugin makes integrating your marketing automation efforts in to your site as easy as possible. WordPress Plugin 2.0 LoopFuse ,Inc.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Generation, Marketing] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Here's a question for you: How much does customer experience factor into your marketing strategy ? How Marketers Can "Be" Their Customers. 2) Be Consistent: Today, most marketing is organized around specific digital channels -- web marketing, email marketing, social media marketing. And here's how to do it.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Generation, Marketing] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    'More marketing doesn''t always mean better marketing. Remember, whatever you''re trying out with Twitter collages should relate directly back to your social media marketing strategy -- and your larger marketing strategy, too. More display ads? More irrelevant emails in my inbox? More sponsored selfies ? Social Media
  • MEASURABLE MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation, Marketing] The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive
    For warring marketing and sales teams out there, it's. Tammi's fresh energy and experience in business development over the years have provided her with some incredible insights into how marketing and sales teams can find that sometimes-elusive symbiosis. In closing, what's the one key takeaway here for marketers? Nurture.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation, Marketing] 10 Business tools for Small Business
    Zferral : It easily helps in setting up our affiliate marketing campaigns on our website, and apart from it, it also manages our affiliates , track conversations and view our statistics. Marketing takeaway Tip: Business online is full of competition. Now, they are also looking for business online to get information.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 8, 2012
    [Generation, Marketing] Does Your B2B Company Have a Retention Marketing Strategy?
    The cost of acquiring new clients is always much higher than the cost of servicing existing ones, so customer retention marketing should be on the top of all company’s priorities. Companies are so focused on acquisition marketing that they often forget about their most valuable asset, their current customers. Do it Again and Again.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Generation, Marketing] How Savvy Inbound Marketers Get Results From Guest Blogging
    When it comes to guest blogging , the dream of many marketers is to write for the most popular blog in their niche, generate a solid flow of traffic, get a big boost in subscribers, and maybe even achieve an overnight rise to stardom. Through this new traffic, I'll generate more readers and subscribers! Personal Case Study.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Generation, Marketing] Guide Campaigns in Assisted Living Marketing: A Case Study
    'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? We also have a call-tracking phone number printed in the Guide, so we’re tracking those guide-generated calls and vetting them as potential leads as well. good investment of this client’s marketing dollars? You bet!
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Generation, Marketing] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. Actually, is there any generation with which cold calling resonates?). bin.”.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 23, 2013
    [Generation, Marketing] Marketers and Budget – Do you know the 3 V’s?
    'Author: Heidi Bullock As a marketer, you know the drill. Your VP of Marketing drops by your desk.  This is not what many of us consider an awesome marketing moment. You look at your monthly goal for leads and realize you need to run a few more demand generation programs to hit the plan.  You say, “Sure! Budgets
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Generation, Marketing] Getting Graphic with Call Tracking
    It tells marketers which keywords, ads and campaigns are generating phone calls. This is extremely useful because it simplifies the process of optimizing your marketing spend and strategy to reach your target audience and generate more leads. Marketing Tactics They are pretty glorious. Read More.
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Generation, Marketing] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    'It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program. They wanted to bring in more MQLs, faster.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2009
    [Generation, Marketing] Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders
    Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. The Top 5 Tips for Better B2B Marketing are: 1.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation, Marketing] A Marketer's Complete Guide to Launching Mobile Apps
    In fact, in December 2011, the 1 millionth mobile app was pushed to market. Luckily, using inbound marketing, you can pull off a successful mobile app launch that costs more in time and planning than it does additional budget, and that will ensure your audience knows about your new mobile app and incites downloads. Rate it.
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Generation, Marketing] Buyer Persona Insights Joins B2B Marketing Zone
    Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing.
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Generation, Marketing] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. survey invitation generates much higher response rates compared to say, a free trial offer.
  • INBLURBS  |  FRIDAY, NOVEMBER 5, 2010
    [Generation, Marketing] 5 ways how marketing consultants can help you to Increase Online Sales
    5 ways how marketing consultants can help you to Increase Online Sales. Online marketing or inbound marketing has much to do with search engine optimization and web traffic. Here is where the role of marketing consultants seems to be more important or essential. Learn the art of Inbound marketing from experts.
  • VOLACCI  |  MONDAY, OCTOBER 14, 2013
    [Generation, Marketing] What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
    Semantic search is on the rise, and will be changing the face of the marketing and Artificial Intelligence (AI) landscape in the next few years. But to take full advantage of the benefits of semantic search, marketers need to understand its limitations, too. Content Marketing, NLP, and Semantic Search. What is Semantic Search?
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Generation, Marketing] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    'Today’s marketers are increasingly strapped for time. Here’s a start from my own arsenal of inbound marketer time-saving tactics. Software is an overwhelmed marketer’s best friend. It combines image capture, editing, and document authoring to help you to quickly create documents and marketing collateral. Timeboxing.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Generation, Marketing] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Read a marketer's guide to understanding Google Panda here.
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    [Generation, Marketing] Integrated Marketing: Reaping the Rewards of Compound Interest
    It seems that each time a new social media platform comes out everybody thinks they have to stop whatever they are doing and spend all their time and marketing dollars on that platform. Then there is the whole inbound marketing and marketing automation trends. The Executives' Guide to Building a Lead Generation Engine.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Generation, Marketing] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Want to become a B2B Marketing Insider? And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. So began my love affair with B2B marketing and communications. think B2B and B2C marketing have far more similarities than differences.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 30, 2012
    [Generation, Marketing] Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Why doing the unexpected generates results. About the Speaker: Jeff Ogden is the President and Founder of Find New Customers “Demand Generation Made Simple.” Overview.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Generation, Marketing] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    These companies just made some smart marketing decisions that led to some serious growth spurts along the way. The company is also a very new company competing in an older market with established brands. It''s amazing what can happen when a marketing campaign taps into a larger cultural issue. 1) Uber. 2) Feedly. 3) Pinterest.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Generation, Marketing] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    by Fiona Sexton SiriusDecisions second annual European Summit took place in London on Wednesday, attended by 130+ Senior Directors, Vice Presidents, C-level marketers, and my colleague and I. The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. In essence marketing is becoming more data-driven.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 8, 2010
    [Generation, Marketing] Help! I’m New To Marketing Automation – Where Do I Start?
    B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI. For these organizations, the answer is: marketing automation. What do you start looking at when you want to use marketing automation for lead management ?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Generation, Marketing] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    'How do you measure the success of your lead generation campaigns? For example, when I started doing lead gen over a decade ago, the only metrics we cared about were total leads generated and cost per lead (CPL). And those were the figures we would review each month with our executive team to evaluate how marketing was performing.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Generation, Marketing] 4 Reasons Your Marketing May Not Work
    We talk to people all the time who complain that their marketing isn't working as well as they would like it to work. Even very profitable businesses that succeed in most areas have failed at marketing before. So here's the question: why do we sometimes fail at marketing? No two marketing strategies are exactly the same.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Generation, Marketing] How Marketing and Sales Can Work Together to Close More Leads
    One of the most significant consequences of this change is that marketing teams now play an equal role to Sales in new customer acquisition and have a huge and increasing influence on the sales pipeline and the sales outcome. How Can Marketing Help Sales Close More Leads? How Can Sales Help Marketing Generate Better Leads?
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Generation, Marketing] The Future of Foursquare: Understanding Location-Based Marketing
    He explained that 250,000 businesses use Foursquare and the company will be charging businesses for some advanced marketing opportunities. Marketing Takeaway. Location-based marketing can be a valuable customer aquisition and retention tool for brick-and-mortar businesses. Webinar On Demand: Become an Expert in Local Marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Generation, Marketing] 5 Must-Test Internet Marketing Tactics and Metrics
    Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. What to Test in Marketing. Email Marketing. Polls?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Generation, Marketing] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Generation, Marketing] 5 Hurricane Sandy Newsjacks From Marketers
    As true inbound marketers, we have spent a bunch of time online looking at how different companies react to the news of the hurricane. Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your sales and marketing efforts. Based on comments from our readers, this post was updated at 6:30 p.m on 10/29.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Generation, Marketing] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • WRITTENT  |  MONDAY, MAY 6, 2013
    [Generation, Marketing] 8 Compelling Reasons to Use Google Authorship
    While the ROI of content marketing has risen 300% over the past three years, behavioral psychologists have found that seeing a human face has a powerful impact on human behavior. Including images of real people in marketing can “boost trust” and improve first impressions of your brand. Marketing Tools Social Media Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 8, 2013
    [Generation, Marketing] Why Using a Telemarketing Call Center is a Great Idea
    Many people find calls from tele marketers a bother but companies continue to employ them on both an outbound and inbound basis because they a very effective means of reaching and keeping the attention of existing and potential customers. He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV. 
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Generation, Marketing] Dear HubSpot: My Boss Won't Let Me Do My Job
    This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. It also sounds like you''re the first inbound marketer there, so your inbound lead generation program probably isn''t too robust. Inbound Marketing 'New here? Dear HubSpot, Here''s my issue in a nutshell.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Generation, Marketing] Mobile and behavioral
    In addition to this it becomes clear that all the data generated by mobile is not about trying to create models but to describe places, energy, trends, and behaviors attached to places. Mobile Marketing mobile branding mobile marketing smartphones 'Human behaviors are multifarious and myriad in nature. Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 13, 2012
    [Generation, Marketing] Should Social Media Marketers Worry About Privacy?
    My friend Rachel Strella, who caters to the small business market, responded with a shrug. As participation in social channels becomes the status quo for our connected, engaged generation, are standard notions of privacy still applicable, or even relevant?  Social Media Marketing: Is There A Generation Gap?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Generation, Marketing] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Generation, Marketing] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. For us marketers, this is wonderful news. We love analytics, metrics, and targeting because those are the tools we use to create great marketing. Free Pocket Guide: How to Find and Hire the Perfect Inbound Marketer.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Generation, Marketing] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    We decided to pair these two heavyweights for a matchup using Marketing Grader , to find out which soft drink does marketing better. The newly launched marketing.grader.com provides an analysis of your whole marketing funnel – and it lets you compare yourself to your competition. Marketing Champ: Coca-Cola!
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation, Marketing] Don’t Play Politics with Your Planning
    'As marketers we need to take the macro-environment into consideration when we’re creating any plan. Financial markets and the economy tend to adapt quickly to any changes, resuming a business-as-usual cadence despite policy changes. Be Strategic: Choose the best strategy that will generate value for your company and industry.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Generation, Marketing] How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
    'Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. How to Fix 6 Critical Marketing KPIs When They''re Underperforming. Here’s how. The result?
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Generation, Marketing] 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing.
    The article focuses on some of the tips and tricks we employ here at LoopFuse to drive traffic and interest to our marketing automation blog. « Previous Post Look Before You Leap (Market Sustainability) Next Post » Looking forward: LoopFuse OneView v3.28 You can follow any responses to this entry through the RSS 2.0
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Generation, Marketing] B2B Marketing Events Around The World - Dec 2010
    Here's what's on tap for marketing industry events for December. December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more. December 16, BMA Atlanta Holiday Social.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Generation, Marketing] How the Third Wave of Media Is Transforming Marketing Content
    News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Generation, Marketing] 5 Mobile Apps Nonprofits Can Use to Boost Donations
    Younger generations are particular on what they’re looking for when it comes to your website. mobile marketing nonprofit 'Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? 1) Instead. providing one child with clean water for a year).
  • HUBSPOT  |  TUESDAY, JULY 23, 2013
    [Generation, Marketing] The Secret to Being an Awesome Marketer? Act Like a Child.
    However, did you know that it can also help you be a better marketer? While we’re not suggesting that you draw on your office walls with crayons (unless you work at Crayola ), there are many ways that a little bit of childishness can help you be awesome at marketing your company. How does this apply to your role in marketing?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 1, 2012
    [Generation, Marketing] Social Media Influencers vs Social Media Ambassadors: What is Their True Value?
    Image source: [link] At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce , the subject of influence marketing is more than ever a major issue for most companies. See: Social Media Influence : Understanding the new Generation C – Ambassadors or Sponsors?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Generation, Marketing] The 12 Steps to Marketing Automation Recovery
    Let's face it, your marketing automation addiction is out of control, and it's no longer working. Your marketing behavior is hurting your prospects, leads, and customers. Worse still, you're ashamed of your marketing tactics, and you hide them from your friends and family. You need to get control of your marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Generation, Marketing] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. That said, there are some of the unique concerns for healthcare marketers when it comes to marketing on social. Closing Thoughts: A Few Best Practices for Healthcare Marketers.
  • B2B LEAD BLOG  |  THURSDAY, NOVEMBER 8, 2012
    [Generation, Marketing] Eloqua Experience 2102 – Keynote and Markies update
    Marketing and Sales Alignment "Eloqua Experience 2012" "Eloqua Experience" "Eloqua Belt buckle Last night’s announcement of the Markies winners was a fast-paced glamourfest at the Eloqua Experience 2012 here in Orlando.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Generation, Marketing] Get In On the #EloquaTour Book Giveaway
    During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. To enter to win, Eloqua Twitter followers must reply to Eloqua’s original question post with the correct answer to the posed demand generation question, using the #EloquaTour hashtag. Here’s how it works.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] A Content Framework for Sales Enablement
    'With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content. Content Framework.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 9, 2010
    [Generation, Marketing] Customer-Centric Marketing with Ronald Ladouceur, Media Logic VP
    I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm.  Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 24, 2011
    [Generation, Marketing] 15 Useful Twitter Tools for B2B Social Media
    TweetAdder is a suite of Twitter automation tools for promotion and marketing. Manage multiple accounts, autotweet RSS feeds, auto follow/unfollow, generate automated tweets or DMs, automate Tweet search and much more. Communications Marketing Social Media 101 Twitter Social Media B2B toolsBirdHerd. Cost: Free. Twtpoll. Twazzup.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Generation, Marketing] Use Content Marketing to Tell Your Story, Not Sell Your Story
    'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. General
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Generation, Marketing] The Pepsi Social Way
    Social Media Marketing has been a dominant marketing strategy in recent years. With advancements of technology in web, now social media marketing has been predominantly used by business to capture leads. Major portion of market is still not captured as per the recent surveys. The Pepsi Social Way. Sophisticated Web2.0
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Generation, Marketing] Pinterest Crash Course: Get Up and Running In One Day
    Here is a step-by-step guide to building a Pinterest presence that will generate results. With the roar of holiday marketing fading, you might get a breather just in  time to get your Pinterest page ready for next year. According to marketing expert Brandon Gaille, pins with calls to action get an 80% increase in engagement.
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Generation, Marketing] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    'I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. Two Words That Will Make You a Smarter Content Marketer.
  • HUBSPOT  |  SUNDAY, JULY 10, 2011
    [Generation, Marketing] Marketers Experiment With New Uses of Social Media Tools [Marketing Update]
    This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools. Unfortunately, this new feature isn't available for marketers to use in conjunction with their business page. Marketing Takeaway. Brands Experiment With Google+.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Generation, Marketing] 9 brands prove vulnerability is good for business
    New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. Social Media Marketing Business crisis management social media social media marketing
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Generation, Marketing] Google Plus Communities: Connect Your Brand Like Never Before
    Before we get into some strategies for using Communities for business marketing, let’s cover how you create a Community. So how should Communities fit into your marketing strategy on Google”? Depend upon the good will generated to bring members from those Communities over to your Communities, Brand Page, and web site.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Generation, Marketing] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers. E/C Industry A/E/C Marketing Pinterest Social Media Marketing Social MediaCase Studies.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Generation, Marketing] Why “Capitalism” must be re-branded – and how
    The typical image of a capitalist is a plutocrat with a top hat dating back to the 19th century and who personifies the capitalism system that has traditionally generated wealth for many. Furthermore, the move by government to save these “too big to fail” banks has undermined the idea and benefits of a free market. It’s just not fair.
  • WRITING ON THE WEB  |  FRIDAY, JULY 22, 2011
    [Generation, Marketing] If Your Blog Writing Still Stinks…
    By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). But negative stories generate worry and anxiety, as well as caution. Emotional Marketing Makes Memories. Your blog writing can improve. But just follow along with me here.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 14, 2011
    [Generation, Marketing] Leveraging Social Media to Expand the Power of Sports Marketing
    Marketers understand this. Conventional channels for sports marketing, like logo placement on helmets and jersey, generate CPM and reinforce name recognition. With the growth of social media, the web will become a most important platform for a company’s sports marketing efforts.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Generation, Marketing] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). When your marketing strategy hinges on interruptive, outbound, big-flashing-lights-pay-attention-to-me tactics. Your marketing campaign shouldn't scare your target audience to the point of calling in bomb squads.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. These call tracking numbers can be associated with various marketing channels. This allows LogMyCalls to track which campaigns, ads, and keywords generate phone calls.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 3, 2014
    [Generation, Marketing] Marketing Lessons from the Super Bowl Champion Seahawks
    In the postmortem analysis of the Super Bowl, marketers can learn several lessons from Pete Carroll and the Seahawks organization. The Lesson - Sometimes marketers try to get cute, get complex, and get crazy. The Lesson - If marketers are making decisions based on anything other than metrics, those will be poor decisions. Right?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Generation, Marketing] Why Marketers Shouldn't Act Like the Federal Government
    Marketers shouldn''t do that. Don''t Just Throw More Money at Your Marketing. If a marketing department behaved like the Federal government, everyone in that department would get fired within about 2 days. Instead of focusing on optimization, ad copy, and bid strategy, the marketer would simply spend more. We shouldn''t.
  • MARKETING EDGE  |  MONDAY, JANUARY 28, 2008
    [Generation, Marketing] Retailer Best Buy internal social network gives employees voice and management insights
    In their quest they developed an internal communications platform that generated thousands of conversations across the company. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. Without that they knew they would have nothing. Fun and interesting.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Generation, Marketing] How to Set the Right Lead Gen Goals for Your Marketing Team
    As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. Your effectiveness as a lead generator hinges on your ability to generate both the right amount , and the right type of leads.
  • READYPULSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation, Marketing] The Intersection of Commerce and Culture
    'Download the ReadyPulse Instagram Marketing Guide! Dennis was able to share his strategies for creating a social user generated commerce as a panelist during the ‘Profiting From the New Social Media Landscape’ seminar today at Fashion Digital NY. Instagram Marketing Guide. Download ReadyPulse''s Instagram Marketing Guide.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Generation, Marketing] Advice to Millennials: How to Build a Successful Career
    Second, I started doing research on the Millennial generation and saw that they would become the majority of the workplace by 2025. started out in product marketing then jumped to emarketing after a group merger and then I created the first social media role there. introductory inbound marketing Martin’s Press).
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Generation, Marketing] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space -- perhaps due to a lack of understanding around how it really works. Research has repeatedly demonstrated that marketing that is targeted and more relevant to the end-recipient tends to see better results. Just kidding.
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Generation, Marketing] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    How are you presenting your marketing content to your audience? We're seeing a huge shift in the way the social media and search marketing worlds are adapting to suit the needs of its users. As a marketer, try to find a way to show your audience what you mean. So what does this mean for marketers? Plain and simple. Uh oh.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JANUARY 25, 2012
    [Generation, Marketing] Page’s Seven Principles of Public Relations Management
    Generate goodwill. Page Society corporate communications Edward Bernays marketing communications marketing counsel marketing craftsmanship New Jersey PR firms Page Principles Penn State College of Communications PR craftsmanship PR management PR principles public relations public relations firms public relations strategy
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 3, 2011
    [Generation, Marketing] 6 Roadblocks to Data-Driven Marketing
    Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers haven’t been walking the walk.    Here are 6 reasons; we need to get out of our own way.    Math Phobia.  
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Generation, Marketing] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. How to Use Tracking URLs.
  • BLOG MY CALLS  |  FRIDAY, MAY 3, 2013
    [Generation, Marketing] 4 Marketing and Sales Problems Solved by Call Tracking
    But call tracking does does solve a fair number of problems that marketing and sales professionals face every day. Marketers need to be able to track where each and every lead is coming from. Right now measuring this with precision is a problem for most marketers. Problem #2 - Proving Marketing ROI. Problem. Big problem.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Generation, Marketing] Five Customer Empowerment Tips: the Days of Intuition are Over
    The changing buying behavior and the multi-channel information gathering processes consumers display are impacting business and it’s not just about Generation Y or Generation C for that matter. Customer – and consumer – empowerment is directly related to the end of marketing as we have practiced it. So, what is it about?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Generation, Marketing] Is the Internet destroying your culture … or creating it?
    But what happens to this concept when all art, music, and literature is globally-dispersed, user-generated, open-source, multi-platform and available on demand? Will the rich customs and culture of a place like France or Japan be made less relevant to the next generations by a digitizing, globalizing world? “Mass culture is dead.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Generation, Marketing] Lead Nurturing: 5 Ways to Hatch More Sales
    On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. Marketo’s own tests have shown that lead nurturing can help generate 50% more sales-ready leads with the same budget. Lead Nurturing: 5 Ways to Hatch More Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Generation, Marketing] 10 New Facebook Features Your Brand Needs To Know
    There’s been enough activity to make even the most socially-savvy marketer dizzy. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Full Disclosure: Involver is an Eloqua client.). Proactive Changes.
  • READYPULSE  |  TUESDAY, MAY 28, 2013
    [Generation, Marketing] “Why a Beard, a Belt, and a Panda Dominate Social Media: The Social Success of the SF Giants”
    'ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. So why not use them as a marketing asset? Uncategorized athletics engagement Giants mlb mlb social readypulse San Francisco SF SF Giants social engagement Social Media social media marketing user generated content
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Generation, Marketing] Should You Say YES or NO to Social Media?
    By this, I mean that it will contribute in a meaningful and measurable way to growing awareness, generating leads or boosting revenue, or hopefully, all three. This is particularly true in the business-to-business (B2B) market space. You have a limited marketing budget.  Technorati Tags: Social Media , Social Media Marketing.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Generation, Marketing] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Here''s what you need to know about all the important news in marketing this week. Generation Spam-Fighting, Is Now Live, From Search Engine Land. Billion, Promises “Not to Screw It Up,” From Marketing Land.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Generation, Marketing] Social Media Marketing Lessons From Justin Bieber
    ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty. Free Download: 2010 Facebook Marketing Guide. Find out from industry experts and marketers! Download the free 30-page complimentary Facebook Marketing Guide.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Generation, Marketing] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    But the firm had no way of knowing for sure that it was the ad that drove the new leads, or if it was another marketing tactic or outside influence. Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines. Online Marketing Where ads are placed.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, AUGUST 22, 2012
    [Generation, Marketing] 5 Ways VOC Goes Wrong
    B2B marketers realize that understanding the customer is key to improving their businesses.  We often hear heads of marketing discuss their desire for customer centricity, or their need for a 360-degree view of the customer. Segment your customers to generate segment-based insights.  Keep information inside Marketing.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Generation, Marketing] 3 Steps for Marketers to Take Leadership
    This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers. Lead Generation Quick-Start Series.
  • VIDYARD  |  FRIDAY, JANUARY 17, 2014
    [Generation, Marketing] 3 Secrets For Creating Share-Worthy Videos
    Their target market has a strong interest in extreme sports and are more likely to share a video about dirt bikes than a video about a soft drink. Even B2B companies can do this with their customers – just look at the success of Lattice Engine’s Marketing Nerd campaign  which rallied self-professed data junkies everywhere.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation, Marketing] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. He is also the creator and host of Marketing Made Simple TV – the world’s first “Television on the Internet” marketing show. Self Education management-best-practices marketing-campaigns small business social mediaOr do they? No problem.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] How to Bring a Dormant Lead Back Online
    ’ There’s more pain in the change than there is in the gain of buying the solution,” explains Frantz, who runs inbound and outbound marketing campaigns. “Video is a great way to generate clicks and engagement with your content,” Frantz says. Want more marketing tips and tactics? Hitting the mark.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation, Marketing] The Missing Piece to Your Content Marketing Strategy
    'More and more firms are coming to understand the power of content marketing. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. It would be nice if content marketing was as easy as starting a blog and watching the leads roll in.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 19, 2010
    [Generation, Marketing] Marketing Automation for the Inbound Challenged-Part 3: Vendors I
    Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.
  • HUBSPOT  |  FRIDAY, FEBRUARY 11, 2011
    [Generation, Marketing] Answers to 9 Top Email Marketing Questions
    Yesterday we hosted our biggest webinar yet, The Science of Email Marketing ! Don’t you think social media will take over email marketing? The future of email marketing has been heatedly debated recently. Is email marketing dead? How can you do email marketing without it seeming like spam to your contacts?
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