THE ROI GUY | THURSDAY, DECEMBER 9, 2010
[Generation, Marketing] Winning the Social Media Engagement Contest
As social media grows in use, promotional power and business value, the most popular and engaged companies will have a distinct competitive advantage in revenue generation, marketing efficiency and return on marketing. Content Marketing Institute CMI Pisello Alinean Frugalnomics Social Media ROI
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation, Marketing] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. Based on this success, the campaign has been repurposed as a key marketing asset in TriNet’s nurturing process.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Generation, Marketing] Want to Improve Profits Quickly? Reduce Sales Discounts
Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ?
HUBSPOT | THURSDAY, JUNE 2, 2011
[Generation, Marketing] Marketing vs. Publishing: Both Create Content, Drive Leads
Given the way content can work to achieve your lead generation goals, it is important to have a content strategy before a social strategy. If you’re a marketer, think of yourself as a publisher. There is one thing that separates marketers from publishers -- how the money comes in. Great content marketing is unique, useful.
HUBSPOT | WEDNESDAY, JANUARY 30, 2013
[Generation, Marketing] The Right Way to Think About Your Marketing Software RFP [+Sample]
It’s a tough world out there for marketers. 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Generation, Marketing] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. This ebook will give you all the building blocks you need for internet marketing success. Essential Steps to Internet Marketing Success.
HUBSPOT | TUESDAY, JULY 6, 2010
[Generation, Marketing] Free eBook: 2010 Online Marketing Blueprint [Includes How-to Videos]
Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. 2010 Online Marketing Blueprint.
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Generation, Marketing] Useful Google Analytics: Goals and Attribution Models
• Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. If one of your goals is generating awareness for your brand and business, this model is for you. Want more marketing tips and tactics? © 2014, VR Marketing Blog.
HUBSPOT | THURSDAY, APRIL 28, 2011
[Generation, Marketing] 3 Marketing Lessons from Kate Middleton’s Biggest Secret
Keeping Middleton’s wedding dress under wraps actually teaches us an important lesson about marketing. Here are three marketing takeaways from the Royal Wedding: 1. This is the same reason companies like Apple schedule exciting press announcements regarding new product releases: to generate pre-release buzz.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. With buyers suffering from information overload, how can a marketer break through the clutter and connect?
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Generation, Marketing] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. by Buzz Marketing for Technology.
READYPULSE | MONDAY, JUNE 24, 2013
[Generation, Marketing] Word of Mouth Through Triggers
'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Triggers, or the T in his six STEPPS system, was the rather popular stage that resonated with our word of mouth marketing audience. These are examples of triggers and instant word of mouth marketing for brands doing no work whatsoever.
HUBSPOT | WEDNESDAY, OCTOBER 27, 2010
[Generation, Marketing] New Marketing Data: 2x PPC Performance with Social Media
Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. If you think social media marketing has no impact on PPC performance, think again. According to the researchers at MarketingSherpa , across the board active social media marketers had better PPC results than their non-social media user counterparts.
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Generation, Marketing] Email marketing for acquisition is whole different ball game
Constructive criticism is all fine when it’s fair, but page 40 of May’s B2B Marketing magazine featured an inaccurate critique of an email campaign we did for our client Makeitcheaper. The subject line was an area that we ran several pilot tests on in order to identify the most compelling subject line that generated the highest response.
ENGAGE | THURSDAY, SEPTEMBER 29, 2011
[Generation, Marketing] 7 Ways for Your Company to Break the Ice with the Blogosphere
Consider this 2011 HubSpot study where 69% of businesses surveyed attributed their success with lead generation directly to blogging. Business is built on consumer interest, and a blog will give you more opportunities to generate that interest.) Interview an expert in your field A Q&A is a quick method for generating blog posts.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 5, 2013
[Generation, Marketing] 9 B2B Social Media Lessons from Buzzfeed CEO Memo
In true Buzzfeed fashion, Paretti’s memo was written in list form, and I have adapted his headings to the lessons in this post, so B2B marketers can improve their own social media and content creation efforts. Marketing B2B marketing B2B Social Media Buzzfeed content creation This post, Who Tweeted About It First? Formats.
ANNUITAS | FRIDAY, SEPTEMBER 9, 2011
[Generation, Marketing] A B2B Perspective of Dreamforce
This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.
BUSINESS GROWTH DEVELOPMENT | TUESDAY, SEPTEMBER 18, 2012
[Generation, Marketing] How CRM and web data can bring sales and marketing together
I’m always disappointed when I find sales and marketing departments at loggerheads, blaming each other for various failings. To bring sales and marketing together at this late, tactical stage, is a failing in itself. Or do you push them into a soft e-mail marketing campaign with a tailored download? Harness your web data.
HUBSPOT | WEDNESDAY, JUNE 19, 2013
[Generation, Marketing] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
'We''ve talked about the basics of marketing automation workflows quite a few times before. think many marketers (myself included) get so excited that they have some workflows running in the first place that they kind of forget about them once they are set up. Because when I think workflows, I think Kanye. Or Daft Punk. Right. Right.
ENGAGE | WEDNESDAY, FEBRUARY 13, 2013
[Generation, Marketing] 3 Tips for a Scandalously Successful Social Media Presence
Scandal generates five trending topics on Twitter when each episode airs. episode generated a record 10,582 tweets per minute. Below are 23 ways to help your organization generate strong content: 5 Ways to Be a Better Writer in 2013. I prepare for battle every Thursday evening after work. But, Scandal is not just “that show.”.
ENGAGE | MONDAY, MAY 7, 2012
[Generation, Marketing] 4 Tips on How Businesses Can Be Better Communicators
asked my Twitter followers and Facebook friends whether they thought people today were better or worse communicators compared to past generations. The thing companies should keep in mind though is that there is a limit to a consumer’s desire to be involved in your marketing strategy. So are businesses today screwed? Got it?
LOOPFUSE | THURSDAY, APRIL 5, 2012
[Generation, Marketing] Do you know where your leads are coming from?
This is a guest post by Gerad Hoyt, a marketing Specialist with Chequed: Pre Employment Testing. For those of us in marketing (like me) we can report all day on the number of leads we generate but it’s not much value if most of them are crap. CRM Integration Marketing Automation Salesforce.com analytics lead tracking
HUBSPOT | TUESDAY, AUGUST 31, 2010
[Generation, Marketing] New CMO Survey Reports Marketing Spending to Rise
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Marketing Spending Should Increase. Clearly companies are starting to invest in marketing as they see the economy improving.
SALES CHALLENGER | MONDAY, OCTOBER 21, 2013
[Generation, Marketing] 5 Key Questions for Sales
'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. 4) Can our marketers’ disrupt the customer’s purchase? people. 5) How do we know?
LOOPFUSE | FRIDAY, MARCH 26, 2010
[Generation, Marketing] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
B2B VOICES | WEDNESDAY, SEPTEMBER 7, 2011
[Generation, Marketing] Mission Impossible: B2B Blogger Goes Rogue
You’re all B2B marketing people, so you know what I’m talking about, right? My mission, if I choose to accept it (well, okay) is to try to generate Allan Schoenberg blog post readership. Case Study Aaron Pearson B2B marketing B2B social media bloggingSaturday is the 2 nd Annual Minnesota Blogger Conference in Minneapolis.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Generation, Marketing] Grab Your Free Guide to Lead Nurturing
by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. That said, most people know us for our Marketing Automation and Revenue Performance Management solutions, so we want to make sure our content skews toward the “operations” side of marketing.
AD YOUR COMMENT HERE | FRIDAY, OCTOBER 22, 2010
[Generation, Marketing] 5 Great Resources to Maximize the SEO of your Online Content
B2B SEO: Content Sourcing and Optimization – Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. Learn how to get found using SEO and social search to generate more traffic and leads online. Related articles.
HUBSPOT | TUESDAY, MAY 24, 2011
[Generation, Marketing] A Small Business Marketer's Guide to Group Deal Sites
Hot new marketing trends come and go all the time, and smart marketers know to be skeptical of those shiny new promotional tools that periodically come along. Group deal sites may have passed the point at which they're no longer a marketing "fad," but does that mean they're right for your business? What Are Group Deal Sites?
WEBBIQUITY | MONDAY, MARCH 26, 2012
[Generation, Marketing] Best Web Presence Optimization Guides and Tips of 2011
Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. Ways to Manage Your Online Reputation by Content Marketing Institute.
DIGITAL B2B MARKETING | THURSDAY, APRIL 7, 2011
[Generation, Marketing] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling. Views expressed are my own.
REPUTATION TO REVENUE | TUESDAY, APRIL 19, 2011
[Generation, Marketing] Sustainability best practices can guide social media too
By and large, however, what does matter most to B2B firms is using social media to deepen customer and market insight, improve internal collaboration, and strengthen engagement and trust with key customers and partners. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?
BIZNOLOGY | FRIDAY, NOVEMBER 19, 2010
[Generation, Marketing] Should SMBs care about Yahoo Local and Bing Local?
In the local Internet marketing space there are two real category breaks in the local game. With Google hovering near 70% of the total search market and having arguably the more sophisticated Internet user as their "customer," should all the effort go there? Image by renaissancechambara via Flickr. by Frank Reed. That's it. You are.
MARKETING CRAFTMANSHIP | WEDNESDAY, AUGUST 31, 2011
[Generation, Marketing] Death by Content: How Press Release Abuse Killed Public Relations
Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department. Self-serving Press Release Content Has Killed PR.
BIZNOLOGY | MONDAY, JULY 5, 2010
[Generation, Marketing] FIFA World Cup: Social Media Roundup
The CNN article mentioned above states that, despite the popularity of the World Cup, Twitter's single biggest moment was still "the Los Angeles Lakers' victory against the Boston Celtics at the NBA Championship" , which "generated a record 3,085 tweets per second as the game ended". Image via Wikipedia. by Aaron Kim. President. Who won?
GREAT B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Generation, Marketing] B2B Marketing Cold Calling – The Pros and Cons
Many B2B marketers are tempted to adopt cold calling and while we generally encourage our B2B marketing clients to take a different path, there are circumstances where cold calling is a legitimate and effective way to generate awareness, leads and revenue. B2B Marketing Cold calling Sales leads Telemarketing Sales Leads
SALES CHALLENGER | WEDNESDAY, DECEMBER 7, 2011
[Generation, Marketing] 10 Trends Every Sales Exec Must Know For 2012
Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to marketing, including upstream demand generation, awareness, and early consideration. The lines of distinction between Sales and Marketing will erode. We hope you’ll read this and share this. So what did we miss?
ENGAGE | TUESDAY, MARCH 29, 2011
[Generation, Marketing] Want Infinite Blog Post Ideas?
I saw the best minds of my generation destroyed by Facebook. We in the world of content marketing have a lot of things to click on. Content Creation Blog Content (media) Content Marketing information overload Insight Inspiration Post Ideas Writers ResourcesAnd so it goes. There are blog posts to read. There is research to skim.
WONDERING OUT LOUD | WEDNESDAY, MARCH 31, 2010
[Generation, Marketing] This isn’t about social media, it’s just something that strikes me odd
My 2nd generation Nano is getting a bit long in the tooth and I’ve been thinking about replacing it, but haven’t had the motivation. Tags: Marketing B2C Consumer Packaged Goods Email iPod Retail Target Target sent me an email with a great headline – they were having “the biggest iPod sale of the season. My
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Generation, Marketing] Mapping the Social Media Landscape
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge. It’s also a wonderful way to communicate your message.
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Generation, Marketing] The Top 12 Marketing News Updates You Should Be Thankful For
As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look! instead of business pages.
MODERN B2B MARKETING | SUNDAY, MARCH 1, 2009
[Generation, Marketing] More Resources to Define Lead Management Requirements
A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. This is a great tool, but there are quite a few other resources out there to help you define what you are looking for in a demand generation system. Here’s a link to Part 1 and Part 2. Enjoy!
B2BBLOGGERS | TUESDAY, SEPTEMBER 4, 2012
[Generation, Marketing] How Starting Your Own Trade Publication Builds B2B Business
Running a standalone editorial site for your industry is the next modern best practice in content marketing. What do you wish you could read about in your market? We started The Storage Facilitator from scratch with the goal of providing the best web marketing education available to our audience. Become your own journalist.
HUBSPOT | TUESDAY, SEPTEMBER 14, 2010
[Generation, Marketing] Poll: Marketers Uncertain About Lead Value
If your answer is “Don’t Know,” add yourself to the majority of marketers who gave the same answer in a recent HubSpot poll. In a June survey, EXHIBITOR magazine found out that “ only 47% of companies track leads generated at trade shows and events throughout the sales cycle.” Connect with HubSpot
MARKETRI | TUESDAY, MARCH 19, 2013
[Generation, Marketing] Four Simple Ways for Busy CPAs to Engage on Social Media
Now more than ever, professional services firms, including CPA firms, are embracing social media marketing techniques -- and not only to connect and network, but also to position their experts as thought leaders, and generate leads and income. Accounting Marketing Social Media Management Social Media Marketing Social Media
BLUE FOCUS MARKETING | WEDNESDAY, JULY 6, 2011
[Generation, Marketing] Crowds Swarm Madison Avenue and CMO’s
For decades companies have turned to advertising agencies to help market their products and services. In a recent post written by Blue Focus Marketing , Ignacio Oreamuno , president of crowdsourcing agency GiantHydra seemed to sum up the state of crowdsourcing by saying, “Once change comes in, there’s no way you can stop it.”.
HUBSPOT | FRIDAY, JUNE 24, 2011
[Generation, Marketing] How to Easily Create Remarkable Content With Marketing Personas
And that brings me back to a bit of marketing 101: the persona. You can call it knowing your target market, you can call it knowing your customer, or you can call it having a crystal clear persona definition. People, experienced marketers included, tend to jump into content creation from their own perspective. Boring Content.
PUZZLE MARKETER | TUESDAY, JULY 17, 2012
[Generation, Marketing] Content Marketing Warfare on Google Panda & Penguin [Infographic]
The founders of Quaturo , a content marketing company, and Neo Mammalian Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack? You’re the SEO marketer who has been doing things right from day 1. ” 3.1% Are you the biggest?
HUBSPOT | THURSDAY, MAY 6, 2010
[Generation, Marketing] 3 Social Media Lessons For Global Marketers
The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. One local player, Qzone , dominates the social networking market. ComScore.
B2B MARKETING INSIDER | MONDAY, MAY 10, 2010
[Generation, Marketing] Push vs. Pull: Social Media and the Case for Marketing Optimism
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Or at least predictably.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, JULY 2, 2012
[Generation, Marketing] Survey Result: The Top-3 Goals of Content Marketing
Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. The first survey question was "What are your top-3 goals for content marketing?" In other words, lead generation is the ultimate promise of content marketing. The results are in.
HUBSPOT | FRIDAY, AUGUST 13, 2010
[Generation, Marketing] How Important is Return-on-Effort in Marketing?
At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. What this chart tells me is that if you choose the right topic and market to the right audience, your webinars will be effective. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.
MARKETING ACTION | WEDNESDAY, JULY 3, 2013
[Generation, Marketing] The 5 Deadly Sins of Email Deliverability
Since I’m in the email deliverability field, I often get asked why a sender’s email marketing isn’t performing the way they’d hoped. Just because someone made a purchase from your store does not mean they want to receive your marketing email. Email Marketing email deliverability 1) Assuming you have permission.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
[Generation, Marketing] Are You Creating Irresistible Offers with Your Email Marketing?
Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?
HUBSPOT | MONDAY, APRIL 26, 2010
[Generation, Marketing] Improving Sales and Marketing Alignment: The Marketing and Sales SLA
As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. Marketing complains that sales is ignoring the leads that marketing worked hard to generate. The Solution.
HINGE MARKETING | MONDAY, NOVEMBER 18, 2013
[Generation, Marketing] Creating a Marketing Plan: A Guide for Professional Services Firms
'Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Creating a Marketing Plan is Getting Harder. Creating a marketing plan for a modern professional services firm is an entirely different matter. What is a marketer to do? Which conferences were you going to attend?
VIEWPOINT | TUESDAY, NOVEMBER 5, 2013
[Generation, Marketing] PowerMinute: [Video] Take Sales from Chaos to Kickass
70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
EARNEST ABOUT B2B | MONDAY, FEBRUARY 10, 2014
[Generation, Marketing] To B2B or not to B2B, is that the question?
'Recently, B2B marketing has been suffering from an existential crisis. That said, a quick Google search on ‘The difference between B2B and B2C marketing’ , brings up many opinions stating that the ways and methods to speak to business consumers vary greatly from how you would to traditional consumers. B2B Marketing
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 3, 2010
[Generation, Marketing] What do Marketing Systems and Steroids have in Common?
Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. Marketing automation (e.g.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 12, 2013
[Generation, Marketing] How to Market “Made in USA” Products in Social Media Campaigns
'Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
HUBSPOT | MONDAY, MARCH 28, 2011
[Generation, Marketing] B2B Sales and Marketing Lessons From Retail Sales
While I was gone I did lots of thinking about inbound marketing. had an interesting experience with one of my favorite retailers and realized their marketing and sales teams were doing an excellent job working together as a well-oiled machine. All too often I hear of marketing teams and sales teams running in different directions.
HUBSPOT | TUESDAY, DECEMBER 7, 2010
[Generation, Marketing] How to Devise a Strategic Email Marketing Plan for 2011
2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. The conference, which takes place in January, will offer advanced training workshops and tons of networking opportunities with marketing thought leaders. How are you going to meet your new goals in 2011?
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
[Generation, Marketing] What’s New from MLC
Here are some of our best new cases, research, and tools from the last few months: 2011 Marketing Investment Benchmarks. Review select marketing, marcomm and digital spend and budget allocation benchmarks from our 2011 benchmarking initiative, including previews by business model, revenue size and marketing priority.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 8, 2009
[Generation, Marketing] Falling in love with Skynet
Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed. Tags: Marketing Solutions What do you think?
FEARLESS COMPETITOR | SUNDAY, MARCH 25, 2012
[Generation, Marketing] Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept
Compliments of the lead generation compan y and global marketing firm Find New Customers. Sunday Posts blogging content marketing Find New Customers lead-nurturing management-best-practicesMark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week?
GREAT B2B MARKETING | MONDAY, NOVEMBER 29, 2010
[Generation, Marketing] In B2B Marketing Your Job is to Motivate – by Christopher Ryan
Successful B2B marketing strategies are not those that are clever, win awards, sound really interesting, or get people to pay attention. All of these outcomes are good, but they are not the reason we marketers should spend so much time thinking about our creative platform. Rather, our goal is to drive action. To increase knowledge.
BIZNOLOGY | MONDAY, MARCH 5, 2012
[Generation, Marketing] Why internal Social Business Platforms matter
Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. Social Media Marketing Facebook Google WikipediaImage via Wikipedia. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.
CONVERSIONATION | TUESDAY, MAY 24, 2011
[Generation, Marketing] B2B Blogging Trends 2011: Towards an Integrated Approach
Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. Key reasons for an integrated blog marketing approach. Don’t forget feedback and user-generated content. However, it also requires an integration with your marketing efforts and goals. included).
MARKETRI | FRIDAY, JUNE 1, 2012
[Generation, Marketing] Our Top 10 Best Practices for Blogging
We are constantly hearing about the value of content marketing and passing this information on to our clients. Typically, blogging is the cornerstone of any content marketing plan that we develop for our clients. Blogging is one of the best and most cost efficient ways to generate and share your unique thought leadership.
MARKETING CRAFTMANSHIP | THURSDAY, JANUARY 5, 2012
[Generation, Marketing] Glassdoor.com: Social Media Tool or PR Nightmare?
The demise of this scruffy first generation of workplace gripe sites gave way to an even more powerful and credible second generation of professionally managed, sophisticated sites like Glassdoor.com, backed by private equity investment, and fueled by business models that ensure their long-term existence.
DELICIOUS B2BMARKETING | SUNDAY, NOVEMBER 7, 2010
[Generation, Marketing] Content Curation in B2B Marketing
In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation. Other stuff?
WRITTENT | FRIDAY, JUNE 21, 2013
[Generation, Marketing] Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!
'Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.
INBOUND SALES NETWORK | FRIDAY, APRIL 19, 2013
[Generation, Marketing] Why 61% of Companies Are Doing Content Marketing Incorrectly
Content is an essential part of any marketing strategy. According to a Marketing Profs/Content Marketing Institute survey , 68 percent of marketers said they used content for brand awareness, 68 percent used content for customer acquisition and 66 percent used content for lead generation. Now don’t get me wrong.
THE ROI GUY | MONDAY, NOVEMBER 4, 2013
[Generation, Marketing] Akamai KONA Security Solutions Interactive White Paper
Benefits The tool is used in online and direct email marketing campaigns to great effect, generating over 60 incremental leads each month. Akamai Alinean interactive white paper KONA Pisello Security Assessment Security ROI Value Marketing guaranteed leads program assured quick payback and ROI on the investment.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 12, 2010
[Generation, Marketing] Seven Keys to Creativity
Always generate ideas and become more comfortable with altering, combining, or even killing ideas. Blue Focus Marketing @bluefocus360. Creativity MarketingLasting Creative Impressions. Tim Leake Interview – Part 3 of 3. New York City – Soho. Dessert dishes lay nearly bare on our table at Bar Pitti. joined clubs.
B2BBLOGGERS | THURSDAY, MAY 20, 2010
[Generation, Marketing] What I Learned About B2B Social Media In Memphis
The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. It was my first opportunity to experience the benefit of the time I have been investing into social media marketing for Make Good Media and B2Bbloggers. B2Bbloggers.com is an online magazine for B2B marketers.
WRITTENT | FRIDAY, MARCH 29, 2013
[Generation, Marketing] Google Changes, Rocking Marketers and Other Content of the Week
Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.
THE ROI GUY | WEDNESDAY, JUNE 29, 2011
[Generation, Marketing] Who Do B2B Buyers Trust?
A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. This sentiment represents a great opportunity for marketers to provide solid content and advice to help facilitate buyer decisions.
SOCIAL MEDIA B2B | THURSDAY, MAY 10, 2012
[Generation, Marketing] 3 Ways to Get B2B Social Media Value from Google+
Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master. Yet even these firms can derive useful SEO and social marketing benefit from Google.
VERTICAL RESPONSE | MONDAY, JULY 8, 2013
[Generation, Marketing] Should LinkedIn Groups Be Part of Your Social Strategy?
LinkedIn Groups are exactly what they sounds like, groups of people discussing a common subject such as social media, email marketing or advertising. But others, like my Digital Marketing group example below are closed. If you’re simply throwing up links back to your website to generate traffic, people will get wise.
MODERN B2B MARKETING | WEDNESDAY, APRIL 9, 2014
[Generation, Marketing] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), 5) Be a real-time marketer. Her basic take?
BIZNOLOGY | WEDNESDAY, FEBRUARY 15, 2012
[Generation, Marketing] Blogging 101
You’ll find out how to choose a topic and create a plan for your blog so that you can generate new content. Thanks to all of our sponsors: Internet Marketing Social Media Marketing Webinars Biznology Webinar Blog blogging Internet marketing RSS social media WordPressImage via Wikipedia.
INBLURBS | TUESDAY, JUNE 28, 2011
[Generation, Marketing] Location based marketing social media to get in front of your audience
Location based marketing integrates mobile advertising with different mobile technologies. Location based marketing is used to pinpoint consumer’s location and provide location specific information, to attract customers to products and services, on their mobile devices. Is your business location based services and marketing ready?
MARKETING INTERACTIONS | TUESDAY, APRIL 27, 2010
[Generation, Marketing] The Flip Side of B2B Marketing Ideas
This got me thinking about why many great marketing ideas deliver less than stellar results. But, even if we take the time to re-align our thinking to generate ideas about what we believe will truly serve our customers, we need much more than the idea to make it so. New marketing ideas are critical.
BIZNOLOGY | MONDAY, OCTOBER 11, 2010
[Generation, Marketing] Unskewing the Web: Curators as filters
awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Tags: Social Media Marketing contentmanagement socialmedia twitter usergeneratedcontent web20 Image by prettyflower via Flickr.
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 18, 2010
[Generation, Marketing] Blog Marketing: To Do Or Not to Do?
Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Generate More Leads - for Cheaper!
INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
[Generation, Marketing] Creating Relevant B2B Marketing Content: Walk the Talk
That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk! Resources
MODERN B2B MARKETING | TUESDAY, JANUARY 12, 2010
[Generation, Marketing] Sales and Marketing Alignment: Thought Leadership with Christine Crandell
The next interview in the B2B Marketing thought leader interview series is with Christine Crandell , one of the most innovative thinkers I've met on the topics of sales and marketing alignment and marketing accountability. How did you get into B2B marketing? got into marketing quite by accident. Product marketing.
B2B MARKETING ONLINE | FRIDAY, AUGUST 13, 2010
[Generation, Marketing] Get the Balance Right - are things really different?
These rapid sales figures are a triumph of brilliant product development and fantastic marketing, not a revolution unique to our times. We all like to think we’re living in a special, quickest golden generation, but we’re probably not any more special, golden or quicker than others. We’ve all gasped at the video.
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Generation, Marketing] 4 Sure-Fire Ways to Heat Up Your Content Marketing Strategy
This is a g uest post written by Susan LaPlante-Dube , principal at Precision Marketing Group LLC and sponsor of this year's HubSpot User Group Summit. Is your idea of content marketing to: Publish newsletters periodically but not consistently? If so, it might be time to heat up your content marketing program.
B2B MARKETING SAVVY | THURSDAY, AUGUST 20, 2009
[Generation, Marketing] The Transforming Impact of Social Media for B2B Leaders
Read time = 3-4 minutes) Breaking new ground, today, as we invite our first guest, leadership blogger Kevin Liebl to add his fingerprint to our B2B marketing conversation… discussing here his thoughts and ideas around the “new” corporate landscape as social media and new technology tools are transforming the space. Enjoy! Welcome!
SMASHMOUTH MARKETING | WEDNESDAY, MAY 4, 2011
[Generation, Marketing] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
SAVVY B2B MARKETING | MONDAY, OCTOBER 19, 2009
[Generation, Marketing] Giving more than lip service to the integration of sales and marketing goals
This is the third in a series of reports from Heather’s coverage of the Integrated Marketing Summit. have been on both the sales and the marketing side of organizations and I know getting the two together is no easy task. The other posts can be found here.
B2B MARKETING INSIDER | TUESDAY, AUGUST 10, 2010
[Generation, Marketing] Whatever Happened to Marketing Strategy?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.
VOICE-BASED MARKETING | MONDAY, JULY 21, 2014
[Generation, Marketing] 5 Reasons SMBs Should Be Tracking Marketing Spend
But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads and marketing campaigns are driving money — and which aren’t. Want to learn more?
WINDMILL NETWORKING | THURSDAY, MAY 31, 2012
[Generation, Marketing] Search or Social: Which Is Best For Your Startup?
With the rise of social media marketing , everybody is eager to jump on the bandwagon. But although a lot of the conversation is on social networks, is it really the only answer to marketing your business? Enter search engine marketing (SEM). Remember, you’re writing not for yourself, but for your target market.
TOM PISELLO | THURSDAY, NOVEMBER 4, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Generation, Marketing] 4 Types of Calls-to-Action You Need for Marketing Success
Calls-to-action (CTAs) are important triggers for your success with internet marketing. Collect these insights, and optimize your strategies for maximum lead generation. So pick your top marketing offers, and start creating CTAs based on them. Download your free, full copy of the ebook here. But how do you pick the right ones?
WEBBIQUITY | WEDNESDAY, APRIL 27, 2011
[Generation, Marketing] Book Review: Marketing in the Age of Google
There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. Yet, only 44% of small businesses even have a website.” (!)