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  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Generation, Marketing] 7 Things Marketers Muck Up When Communicating Results to Their CEO
    More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report ). Sounds like there's a disconnect between CEOs and their marketers, doesn't it?
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Generation, Marketing] B2B Social Media FAQ: How Much Should We Budget?
    A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Here are the questions that will help you zero in on program objectives and milestones: How big is your social marketing universe? B2B Blogger B2B Marketing B2B Social MediaMinimum Budgeting Requirements. Engagement.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Generation, Marketing] Marketo’s Greatest Blog Hits of 2011
    The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Marketing Automation in Action: Houston we Have Revenue – A fun video showing marketing automation in action.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Generation, Marketing] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    There’s a marketing software company in the Midwest we did quite a bit of business with over a year ago. The marketing leadership there (except the Chief Marketing Officer) tells me, in effect, “Don’t Call Us, We’ll Call You.” The Marketing Take-Away? Epictetus. Epictetus is right.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Generation, Marketing] Case Study: Concur Travel Management and Expense System Interactive White Paper
    The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality. interactive white paper Concur Value Marketing Pisello AlineanClick here to see the Concur Travel Management andExpense System Interactive White Paper in action.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Generation, Marketing] Focus. Focus. Focus: To Pop to the Top on Google
    Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Marketing on the web is just like the old saw from the real estate world: "It’s all about location, location location." " They both relate to the importance of marketing focus. Smart personal injury attorneys are also great marketers.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 25, 2014
    [Generation, Marketing] Understanding Social Customer Experience Path to Purchase Behaviors
    'One doesn’t have to look far to find data supporting the notion that the marketing landscape is undergoing rapid and significant change. This groundswell has significant implications for brands in general and marketers in particular. Not the Same Old Funnel … Continue Reading.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] The Dirty Little Secret of Media Relations
    But  commenter “Matt Braynard” took it a step further : “[Reporters] are incapable of making the correct decisions on these things … You’re the unknowing marionettes of whichever tech firm’s marketing department figures out how to best pull your strings and manipulate you into writing what they want you to write.”.
  • HUBSPOT  |  SUNDAY, DECEMBER 16, 2012
    [Generation, Marketing] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    Happy Sunday, marketers! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond. Before getting started, let’s make sure you have your 2013 marketing goals in order. As the marketing world shifts, so must you as a marketer. Get ready!
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Generation, Marketing] How to Cultivate an Inbound Marketing Mindset
    The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. Or, maybe you’ve come up with a brand new business or product idea and you can’t wait to get started, hire a design firm and begin generating brand awareness? Marketing Takeaway. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation, Marketing] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . With more than 60,000 attendees, the event highlighted session content relevant to every line of business title.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [Generation, Marketing] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    Jeff is President of the sales lead generation company  Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Word of mouth is generally considered to be the most powerful form of marketing available.  Modern B2B Marketing Social Media Backdrop. Purpose. Action.
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 26, 2011
    [Generation, Marketing] Why Do B2B Marketers Need Social Media to Thrive
    B2B marketers are constantly looking for ways to do their jobs better. Why are marketers underappreciated? Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That. from B2B Marketing Post. The 10 Commandments of B2B Social Marketing. What’s the Value of Social Media in B2B Marketing?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Generation, Marketing] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
    by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Generation, Marketing] Don’t Major in the Minors in B2B Marketing – by Christopher Ryan
    The same is true in marketing.  . hether we are salespeople, marketers, entrepreneurs or anything else, the idea is to focus on the activities that provide us the greatest return on our time investment and focus on these, while either letting the others go or outsourcing them to a co-worker or service provider.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 22, 2010
    [Generation, Marketing] 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
    Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads.  Cloud computing has quietly taken over the high tech industry in recent years.  No longer is cloud computing confined to hardware virtualization.  Sell data. No problem. 
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Generation, Marketing] Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals
    PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. The Marketer's Perspective. This may help keep marketers more accountable to consider their end goals rather than doing Facebook advertising just for the heck of it. We don't blame you.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 13, 2012
    [Generation, Marketing] “73% of CEOs believe marketing has little effect on increasing their organizations’ top line.”
    But ask them what effect marketing has on sales and they can only give you vague reaction. 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be. They are always asking for more money, but can rarely explain how much incremental business this money will generate (72%).
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Generation, Marketing] Growing Your Nonprofit with Digital Marketing
    'Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing. … Read the rest The post Growing Your Nonprofit with Digital Marketing appeared first on Fathom.
  • HUBSPOT  |  SUNDAY, JANUARY 6, 2013
    [Generation, Marketing] Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
    Now that 2013 is here, there's a lot to think about to help you kick your marketing year off strong. So many new concepts, ideas, trends, and technologies have emerged over the last year and are becoming more and more important for marketers today. But coming up with your marketing strategy for the year is easier said than done.
  • CONTENT MARKETING TODAY  |  TUESDAY, DECEMBER 6, 2011
    [Generation, Marketing] Why Your Personal Brand is All About Solving Customer Problems
    Therefore, your personal brand should focus on your unique capability of solving the problems of those future customers that you have defined as your perfect target market. Whatever you call them, these fact-based documents generate leads and build mindshare… if they’re done right. They care about how we can help them.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Generation, Marketing] How to Align Sales and Marketing for Results (Not Just Harmony)
    SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another. Promote and Support Sales and Marketing Communication. Image credit: dakini.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Generation, Marketing] Get it in Writing: The Benefits of a Sales and Marketing SLA
    'Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. Sam is an expert in marketing automation as well as lead management – in addition to his role at Lead Lizard , he has worked as a consultant for more than a dozen leading companies.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Generation, Marketing] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands. Inbound Marketing nonprofit Offer information online that you would usually print.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Generation, Marketing] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    You might have heard the word thrown around a bit over the last several months, but never really dug into what it is and what it means for your marketing. gamification is just one more thing to learn about, and maybe one day when we have the time (or the tide of marketing forces us to), we'll figure it out. Gamifi-wha? Ready? David B.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 11, 2011
    [Generation, Marketing] Shifting Sales Environment Creating New Role For Enablement Solutions
    B2B Demand Generation | Content Marketing does not stop at deal handoff. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Filed under: Content marketing. Content marketingShifting Sales Environment Creating New Role For Enablement Solutions .
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Without an evolution in your content marketing and sales enablement – “growing market share and expanding your brands influence becomes that much more difficult. The evidence?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation, Marketing] 5 Key Ways to Maximize Email Marketing Effectiveness [Data]
    He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. So why are only about half of email marketers using these techniques regularly? Automate Your Campaigns.
  • THE CONTENT FACTOR  |  TUESDAY, JANUARY 18, 2011
    [Generation, Marketing] Case Study Winners: It’s About the Client
    The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most valuable marketing content a B2B can provide for its sales force. B2B Case Studies Business to Business (B2B) Content Marketingread more.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Generation, Marketing] 10 Things That Take a Webinar From Good to Great
    'For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly. inbound marketing Video 1) Interact with your audience before the webinar. 2) Create a kick-ass deck. 7) Try out various types of media.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation, Marketing] How to Optimize Your B2B Landing Page
    Generating leads with social media can be increased in two ways. Simplicity is key to many aspects of social media marketing, but most important when it comes to landing pages. Marketing Social Media 101 B2B marketing landing page optimization The first is by increasing the amount of traffic to a landing page.
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Generation, Marketing] The NHL goes where others fear to tread
    As a huge fan of hockey (pro, college, high school & youth) I am simply giddy that the NHL gets social media and is using Twitter to generate fan interest. In contrast, the NFL is the number one revenue generating professional sports league in the country. Tags: Communications Marketing Social Media NFL NHL Twitter
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Generation, Marketing] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. Content marketing: re-imagine your content.
  • READYPULSE  |  MONDAY, AUGUST 19, 2013
    [Generation, Marketing] Visual Storytelling #WOMMAchat
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. When to use brand storytelling vs. user generated content? Where can the user generated content be used?
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Generation, Marketing] Mustache Marketing 101: How to Fundraise for Movember
    For instance, this year, Movember is building a "Generation Mo" and rebranded itself to target younger generations. The organization is looking to build an entire generation of health-conscious men and women, and giving them a name does just that. How You Can Market Your Mustache. Its purpose? It appeals to everyone.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Generation, Marketing] How to Use Video as Part of Your Social Media Marketing Strategy
    Many marketers disregard YouTube as a mere extension of the show America’s Funniest Home Videos. So how do you get started using video as part of your social media marketing strategy? The only amateur content that is considered acceptable is user-generated content. Video creates a personal connection in a way text can’t. Video
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Generation, Marketing] 18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
    Chris Carragher ( @ AlphaBrandz ) – Chief Marketing Strategist – Alpha Brandz : Create a social media content calendar and plan to share content on a consistent basis. Karima-Catherine Goundiam – ( @karimacatherine ) Digital and Social Media Consultant at Angels Marketing. Spell it out. It’s your job to make it easy.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2009
    [Generation, Marketing] Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders
    marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". This is coming to be known as inbound marketing. Increasing. Implement.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] How to Write a Highly Effective Subject Line
    B2B Demand Generation | Crafting Email Subject Lines that Work. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. By Jill Konrath (We’re honored to share this great article by Jill. We especially like her. Jill Konrath. All sage advice. They’re an afterthought. Just 2.7
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Generation, Marketing] What Are You Doing to Drive Traffic to Your Blog?
    Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. have found that Twitter and the groups that I belong to on LinkedIn generate more traffic to my blog than any other source. Guest posts, there are certainly others in your space.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Generation, Marketing] Internet Outage Crash Your Website? The Marketer's Response Plan
    When an outage of this magnitude happens, all types of businesses (and marketers) are affected. Ecommerce sites can't make sales; lead generation sites stop getting leads; and ad driven sites stop getting visitors. As a marketer, you can cry about all the revenue you're missing out on. Internet down? gives out on ya. Or both.
  • INBOUND SALES NETWORK  |  WEDNESDAY, JUNE 27, 2012
    [Generation, Marketing] All the Marketing in the World is Worthless without Good Lead Follow-Up
    You hear all these great things about social media, email marketing and SMS (mobile marketing), but all these platforms mean nothing without good lead follow-up. Moreover, when they do follow up, they follow up so long after the lead generated that it really provides no chance for success. It seems pretty, doesn’t it?
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Generation, Marketing] 1/3 of Marketers Believe Personalized Campaigns Are Highly Effective [Data]
    When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. marketers believe personalized campaigns to be "highly effective and measurable." Marketing Takeaway. Have you experimented with personalized marketing campaigns? Connect with HubSpot
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation, Marketing] WhichTestWon.com: This Marketer’s Dream
    I am a firm believer in the importance of testing in B2B marketing, which is why I love WhichTestWon.com. WhichTestWon.com is the industry’s number one weekly newsletter on conversion optimization, featuring 150+ case studies with real-life results data on A/B split tests of landing pages, lead generation forms, and email campaigns.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, APRIL 11, 2010
    [Generation, Marketing] 3 Digital Marketing Imperatives
    Going to market is no longer a matter of crafting messages and buying media.      Successful online marketing requires adherence to 3 critical imperatives:   Brands Demand Orchestration. It will also create built-in networks for re-marketing campaigns.   Brands Must Embrace Distributed Messaging.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Generation, Marketing] Tips on How Manufacturing Can Utilize Social Media
    You can be afraid of it and then you’re missing lots of opportunities to tell your story and generate interest in your company and what you do. This guest post was provided by Dean Vella who writes about social media training and Internet marketing  for University Alliance, a division of Bisk Education Inc. Enjoy. in 2012.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation, Marketing] 4 Traits of Successul Marketing Automation Campaigns
    He's built a reputation as a thought leader in online marketing as well as essential business issues, such as how to approach marketing and branding in an economic downturn. What’s common to those organizations that live in happy coexistence with their marketing technology? AKA: marketing automation.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Generation, Marketing] How do You Get Busy Executives to Engage in an Analysis?
    2) Share Results: Case studies of how others have leveraged the diagnostic assessment and reports to affect a change and generate positive business impacts. Value Marketing Diagnostic Selling Pisello Alinean Value Selling Provocative SellingBuyers are forced to do-more-with-less, and reluctant to invest in change.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] Are You Having Trouble Finding Time to Blog?
    We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. It’s quiet and your mind is clear.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation, Marketing] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    Another insight from my research for the Science of Website Redesign webinar was asking marketers about how happy they were with their last website redesign project. found that 1/3 of marketers were not happy with their last website redesign. Why do you think 1/3 of marketers are not happy with their last website redesign?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Generation, Marketing] New Twitter Launches, Helps Multimedia Marketers
    While many other subtle changes have been mentioned about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers. Marketing Takeaway.
  • BUYEROLOGY  |  MONDAY, SEPTEMBER 20, 2010
    [Generation, Marketing] The 4 B’s of Buyer Experience Innovation
      This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.   Image by jordanfischer via Flickr.   Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Generation, Marketing] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
    Generate opt-in leads. Geez -- isn't there any fun in email marketing anymore? Well, some email marketing geeks do think all of that's kind of fun ;-) But these less glamorous aspects of email marketing -- though critical to making your campaigns successful -- don't paint the entire picture of what amazing email marketing really is.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] The 5 Key Steps to Sales and Marketing Alignment
    For years, one of the biggest issues in revenue generation has been the tension between sales and marketing. Thus, it does not matter whether it involves sales or marketing, but rather, the steps that are intrinsic to the buying process are what matters. Sales and marketing alignment is a leadership issue. That's hogwash.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation, Marketing] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. Tags: Email Marketing best practices email design email formatting HTML mobile email usability If you’ve worked on all of that, you’re pretty advanced already. Keep It Brief. Tweet This!
  • SAZBEAN  |  FRIDAY, MAY 20, 2011
    [Generation, Marketing] Digging in the Cache – The Million Dollar Homepage
    The goal of the website was to sell all of the available pixels, thus generating $1 million. The final 1000 pixels were put up for auction on ebay and the site generated $1,037,100 in it’s final tally. There is no content on the site and no reason to visit it other than to see a site which generated $1 million by selling pixels.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 4, 2012
    [Generation, Marketing] Podcast: The Evolution of CRM in the Age of Social Media
    This brings to light the need to develop a social media strategy to generate sales. Marketing Tools Podcasts Social Marketing Traditional Marketing closing the loop between leads and sales CRM russ hill the use of crm and social media ultimate leads systemsListen to our conversation – click below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Generation, Marketing] Should you make the leap into sponsored content?
    As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'The sponsored content wasps are swarming! Chris Brogan    Thanks!
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 23, 2014
    [Generation, Marketing] Building a case for lead nurturing
    Whereas traditional outbound marketing can put your message directly in the inbox or onto the desk of your contact, a well-structured lead nurture programme develops the relationship between your business and your lead. One of the key components to an effective lead nurture strategy is an inbound marketing programme. What about yours?
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Generation, Marketing] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    'Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? few marketing superheroes are here to explain how their technologies can increase campaign efficiency and performance without placing a financial or IT burden on users. Have no fear!
  • WRITTENT  |  FRIDAY, JULY 19, 2013
    [Generation, Marketing] World Class Processes, the War of Ideas and Other Content Strategy Wins
    'The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business. Marketing News
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Generation, Marketing] Online Banner Ads: Out with the Old, in with Interactive
    While the change won’t happen overnight, you can research the new ad options and start looking for people who have the skills to bring your ads into the next generation. Want more marketing tips and tactics? © 2014, VR Marketing Blog. 'The world of online advertising is evolving. What will replace display banner ads?
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Generation, Marketing] Everything Marketers Need to Know About Google's Panda Updates
    While some of the vanquished were marketing professionals deeply entrenched in the ins and outs of SEO , unfortunately, many of them were people who turned their site over to an agency for management, or people who just plain didn't know any better. Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Generation, Marketing] How to Tackle Your 5 Toughest Email Marketing Challenges
    Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Closed-Loop Marketing. No wonder! Wrong.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Marketing] REVTalks Smashes the Executive Knowledge Gap
    'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%. CMOs are evolving into CROs.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Generation, Marketing] 5 Reasons SMBs Should Be Tracking Marketing Spend
    But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads and marketing campaigns are driving money — and which aren’t. Want to learn more?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Generation, Marketing] How to Take Vacation Without Sabotaging Your Sales Team
    Many marketers find the idea of leaving their job for a week or more a very stressful experience. Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year. content creation marketing automation think I''ve uncovered the secret.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Generation, Marketing] Your Complete Guide to Measuring Email Marketing Success
    The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Learn how to measure your entire marketing program by downloading the complete, free guide here. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Bounce Rate.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 16, 2011
    [Generation, Marketing] Kill the live webinar
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Chief Content Officer CMO Challenges and Opportunities Content marketing
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] Everything Marketers Need to Know About Creating Exclusionary Personas
    Download every lead generation offer you have? And if you spend precious sales and marketing resources trying to convert that segment of your audience into customers, you'll end up with two things: a closed lost and a bummed out attitude. You know those people who poke around your website for hours? They are sooo gonna be a customer.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Generation, Marketing] 10 Steps to Effective Online Marketing For Small Businesses
    The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully. Free Download: 2010 Online Marketing Blueprint.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2011
    [Generation, Marketing] Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]
    There’s a whole new generation of security breaches these days, and the stakes couldn’t be higher. Check out this infographic to discover why not taking steps to secure your email marketing data should be keeping you up at night. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Generation, Marketing] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    There's a good reason 1/3 of marketers believe personalized marketing campaigns are effective ( EPiServer ). The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. 10 Brilliant Marketing Personalization Tactics to Implement Immediately.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2011
    [Generation, Marketing] We don’t need a social media ROI model
    There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half. Some of the ROI examples in the Groundswell book and blog rely on proxy marketing metrics–i.e., Social Media Marketing Business case marketing Rate of return ROI social mediaLagging ROI. 
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Generation, Marketing] Inbound Marketing Is About Much More Than Getting Found
    You are a savvy inbound marketer. Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. By prioritizing useful, search-friendly content, inbound marketing provided a welcomed alternative.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Generation, Marketing] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    The sales lead generation firm Find New Customers is finally changing marketing automation vendors. However, time had come for the sales lead generation firm Find New Customers to move on. Since we hosted their online show, Mad Marketing TV, sponsored by Act-On Software , we had solid relationships there. But no more.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 9, 2010
    [Generation, Marketing] Website Marketing – Do you Need to Tweak or Detail Your Site? – by Christopher Ryan
    At Fusion Marketing Partners, we get the chance to talk to a lot of companies about their Websites. Since we work with companies that depend on their Website as an important part of their B2B marketing and sales strategy, our ability to diagnose and find areas for improvement is very important.  So how do you know the difference?  First,
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Generation, Marketing] Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck
    Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today. Jeff Ogden.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Generation, Marketing] 8 Ways to Market Your Seasonal Business During the Off-Season
    Instead of sitting around and waiting for your season to start again, use this valuable time for marketing! That's right, seasonal marketers that think long-term and use their off-season time wisely can help tee their businesses up for smashing successes when peak season begins again. Generate Off-Season Hype.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Generation, Marketing] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation, Marketing] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    'As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. So what tools are available to marketers that enable them to better understand leads’ activity as well as tracking ROI? Clickstream Reporting.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. B2B Marketing B2B Social Media Facebook Media TwitterMany businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Content Is King!
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Generation, Marketing] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Use this to drive traffic back to your website, and be sure to include calls-to-action on the pages you're driving traffic to maximize lead generation from YouTube. Title & Description.
  • WRITTENT  |  FRIDAY, FEBRUARY 22, 2013
    [Generation, Marketing] The Hottest Marketing News of the Week
    So much information has been generated that it’s quite difficult to look through all the article titles in your readers’ list, not to speak of reading them. Content Marketing Marketing NewsQuite a week that was, huh? 17 Types [.].
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Generation, Marketing] How to Enhance Your Marketing Videos With Analytics
    Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it , like it, and share it. YouTube Demographics Report. What does it measure? Why is this important?
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Generation, Marketing] Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing
    Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. Enterprise inbound marketing addresses the needs of larger companies. How to Make Marketing Lean. Impacts of Lean Marketing. What is Lean?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Generation, Marketing] What’s next? Social Media and the Information Life Cycle
    Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Ideas generate ideas. Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 14, 2013
    [Generation, Marketing] We create content and content also creates us
    If you’re not using this amazing, historic opportunity to publish, you’re missing out on one of the greatest technological gifts of our generation. Power and influence on the web content marketing Elizabeth Sosnow jason falls power on the web return on influence Now anybody can be heard. Yes, I create content.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Generation, Marketing] 6 Mobile Important Marketing Questions Answered
    As more and more of us rely solely on smartphones and tablets for information, mobile marketing is the growing jackpot for businesses. While original branded content, advertising, expert content, and video dominate the mobile market, sales, specials, discounts and user reviews are reaching their place. Always test everything. link].
  • E-STORM  |  TUESDAY, MARCH 23, 2010
    [Generation, Marketing] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
    So Why Are Search Marketers Still Using Unsophisticated Metrics? Around this time last year, Omniture released a research report which stated that most online marketers were underutilizing advanced metrics to manage their search campaigns. Or are you just trying to generate leads by driving visitors to an online form? 
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Generation, Marketing] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Social Media or/and Website for Lead Generation: What’s the key to success? Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing).
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Generation, Marketing] B2B Link Building: Identifying Low-Hanging Fruit
    Link building campaigns are the #1 cause for search marketer balding in the U.S  . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Don’t be a call-center.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Generation, Marketing] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Marketing] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    'KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assetsand identify and convert online video viewers. They are quickly becoming a leader in video marketing as well. Honeywell. nurturing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Generation, Marketing] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.". But don''t worry! Reminder Ads.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Generation, Marketing] Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
    Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. anything you've collected through lead generation forms or website analytics) to figure out who might fit into your target personas. Got it. how do I actually make one? Prospects.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 29, 2011
    [Generation, Marketing] How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners
    Most Popular Imagine It Discussion: Thinking about Marketing Operations structure – This post by Jocelyn has been viewed over 2500 times and spawned some thought-provoking comments. – This post by Steve generated great conversations and requests for more information. by Heather Foeh | Tweet this. Share email. Facebook.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 27, 2010
    [Generation, Marketing] Toot, Toot, Toot: I Won Three MarCom Awards
    It’s educating the client about Web marketing and then once we’re all on the same page, doing a complete message rebrand : Who are you? Done right, a Website works for you 24 hours a day — generating leads, giving directions, answers questions, and promoting job openings, to name a few. Tweet. Why are you in business?
  • SALES CHALLENGER  |  MONDAY, MAY 19, 2014
    [Generation, Marketing] Social Selling: What Sales Leaders Need to Know
    Make sure that Marketing, Sales, and senior management are aligned in this initiative and then start with a pilot program and work from there. What about creating an RSS feed that delivers your company-generated content to the reps’ mailbox so they don’t have to search their CRM system or portal? Start simple and take small steps.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] People Die But Stories Live On
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Copywriting Marketing Tips copywriting story tellingLes may have gone, but his stories will live on. The list goes on.
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