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  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 25, 2010
    [Generation, Marketing] Sales People are from Mars…
    I think marketers are afraid of sales people. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. Marketers aren’t good at no. There, I said it. No crowd surf.
  • FATHOM  |  TUESDAY, OCTOBER 8, 2013
    [Generation, Marketing] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
    note: This post is the 4th in a series of guest-post exchanges between Fathom and  Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." B2B Marketing Automation/Email Marketing lifecycle marketing NTBT Profitability.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Generation, Marketing] What’s your biggest B2B marketing challenge?
    B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Generation, Marketing] 5 Ways You Might Be Failing at Local Marketing
    You might have a few secret weapons when it comes to local marketing. In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. But have you wondered where you might be failing?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 6, 2014
    [Generation, Marketing] Eight Rules for E-Cards (plus a suggestion)
    That’s because, as Rule 1 suggests, this is not a lead-generation exercise; it’s a cultural ritual. It’s a safety feature that prevents bored marketers from acting on their worst instincts. Related Posts: Why Marketing Should Stay Off The Pitcher’s Mound. Rule #2: Keep it brief. Rule #3: Get to the point. That’s all.
  • TECHNOLOGY MARKETING IN MIND BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Generation, Marketing] Telephone Qualification Can Improve Marketing Lead Quality
    This guest post is written by Derek Singleton of  Software Advice , an online resource that report on technologies, topics and trends in B2B marketing. . Marketing and Sales have long been at odds over whether it’s better to generate a large volume of leads or if it’s better to generate fewer, higher quality leads.
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 26, 2011
    [Generation, Marketing] Marketing Automation: With Great Power Comes Great Responsibility
    Marketing automation provides companies with the power to do great things. Much the same way a salesperson reads the expression and behaviours of a client with whom they are speaking face-to-face, marketing automation allows marketers to read their prospects’/clients’ digital body languages. Father’s Story.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation, Marketing] 5 Actionable Skills to Improve Inbound Marketing Innovation
    This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. As you know, innovation is the fuel that drives any successful company. Questioning.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 4 Quick Tips to Help Employees Deliver Your Social Media Message
    Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. B2B Marketing B2B Social Media Facebook Media TwitterMany businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Content Is King!
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation, Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. For B2B marketers, this environment requires a renewed focus on three elements and one major change. No thanks, I’ll pass.”
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Generation, Marketing] 5 Ways to Instantly Improve Marketing With Data
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Keep reading! Referral Sites.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Marketing] Want Better Results? Conduct These 4 Email Tests
    Because it allows you to test whether aspects of an email marketing message—layout, photos, links, etc.—generate generate statistically significant differences in audience reaction. “You can’t assume you know your customers or adhere to a one-size-fits-all marketing strategy. Want more marketing tips and tactics?
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Generation, Marketing] Why 100 Marketers Are Better Than 1
    One of the most common challenges with inbound marketing is time. Wouldn’t it be great if you had an army of marketers willing to work for you, ideally on-demand and at a reasonable rate? Another approach in building your army of 100 marketers is to encourage existing (and past) customers to refer new ones. But no more!
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 8, 2009
    [Generation, Marketing] You say you want a revolution
    Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change. A Tags: Marketing Social Media Campaign 08 Culture Obama You should.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 19, 2014
    [Generation, Marketing] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
    'Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so.  However, these matter little to the executive team if the following concern is not addressed: Are our marketing investments bringing enough return? ROI by Marketing Channel and budget optimization.
  • MARKETRI  |  THURSDAY, JANUARY 5, 2012
    [Generation, Marketing] The Future Is Not What It Used to Be - Our Predictions for 2012
    This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. The future of marketing is most certainly not what it used to be. The saving grace?
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Generation, Marketing] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    This article highlights specific tactics B2B marketers can put to use, based on the success of Act-On’s program. Act-On , a provider of marketing automation software, has been fine-tuning its brand advocate efforts with a program called ALUV (Act-On Love). Savvy companies can take this a step further. ” Sincerely, Act-On.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Generation, Marketing] 5 Essential Books to Understand B2B Sales 2.0
    Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. sales and marketing alignment
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation, Marketing] Over 50 Marketing Charts and Graphs from Original Research
    It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 7 B2B Buying Signals Marketers Should Pounce On
    Inbound marketers are getting even better at attracting visitors to their websites. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Marketing] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    'Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. Marketing has always been about finding out where your customers, prospects, and influencers hang out, and then learning how best to reach them.
  • VIRALLY BLOG  |  TUESDAY, MARCH 12, 2013
    [Generation, Marketing] Case study: The £4 billion company built on content marketing
    In terms of marketing case studies, they don’t get much better than this. Hargreaves Hargreaves Lansdown built a £4 billion financial services company with little more than content marketing and marketing automation. There’s a lot they can teach us about how to nail your content marketing. Without a doubt.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Generation, Marketing] AVNET Interactive White Paper
    The tool is used in online and direct email marketing campaigns to great effect, generating over 100 leads each month. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling Click here to see a sample of a customized white paper.
  • INBLURBS  |  WEDNESDAY, DECEMBER 29, 2010
    [Generation, Marketing] Top 10 Keyword Research Tools
    Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing. Marketing takeaway Tip: Keyword research tools helps in identifying the right keywords for your business. top keyword research tools exposed.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Generation, Marketing] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    The world of inbound marketing, too, has provided so many amazing elements for us to use to our advantage, so it’s time we stand out above the rest and conquer! To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Here we go.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Generation, Marketing] 7 Ways to Improve Your Marketing in 60 Seconds or Less
    We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible. Respond to a comment, post, or tweet. Add a call-to-action (CTA).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Generation, Marketing] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Total social media-generated visits to the company website. Consider automobile manufacturing as an analogy. Most of these are easy and free to track.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2011
    [Generation, Marketing] 5 Must-Have Characteristics of an Inbound Marketing Agency
    Inbound marketing takes time. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts. Then make sure you're vetting the premium content creation, landing page, and marketing automation chops of a prospective agency. It also takes a lot of domain knowledge. The Right Services.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Generation, Marketing] 5 Creative Hurricane Sandy Newsjacks From Savvy Marketers
    As true inbound marketers, we have spent a bunch of time online looking at how different companies react to the news of the hurricane. Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your sales and marketing efforts. The term was popularized thanks to David Meerman Scott's book Newsjacking.
  • ENGAGE  |  MONDAY, AUGUST 22, 2011
    [Generation, Marketing] 3 Unrealistic Promises Made About Social Media
    We make it seem like this no-brainer marketing move literally requires no brain (or resources, or money, or time, or strategy). Social media talked its way onto marketing budget with promises of being a low-cost alternative. I t’s easy to get overly ambitious when making the case for social media. We make it seem too easy.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Generation, Marketing] What’s Hot and What’s Not in Content Marketing for 2012
    Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Content marketing is still in its infancy, but some practices already have gained favor and others have faded away.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [Generation, Marketing] What the iPad Revolution Means to The Future of Sales and Marketing
    by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. What the iPad Revolution Means to The Future of Sales and Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 10, 2013
    [Generation, Marketing] 10-Point Checklist: Getting C-Suite Buy In for Social Media
    And another senior marketing manager bites the dust! B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. The fact is, social is now an integral part of lead generation and marketing programs. Here are the most common demand generation personalities.
  • EARNEST ABOUT B2B  |  MONDAY, JULY 11, 2011
    [Generation, Marketing] This is the week that was in b2b – history in the making
    dissects the App Market from the market share of the key players through to the big question: App or Mobile site? Check out the Earnest top 5 infographics for the mobile generation. However, what he doesn’t know is we b2b marketers have still got a hell of a long way to go on the personalisation stakes yet. So what?
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Generation, Marketing] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Not to worry, though!
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 3, 2011
    [Generation, Marketing] Are You Optimizing the Top and Bottom of the Sales Funnel?
    An effective funnel operating with sales and marketing alignment can create the magical mix of leads and effectively convert them to sales. Marketing controls the top. To start the process, marketing needs to generate the best- qualified sales lead. Marketing and sales both cover the middle. Sales owns the bottom.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, NOVEMBER 28, 2011
    [Generation, Marketing] How Geological Business Development Could Save Your Company
    In recent times my involvement with Inbound Marketing is resulting in the creation of new marketing services which are based on what is already there but delivered in a more human, focused, integrated, business driven and transparent way that is more likely to trigger the outcomes that businesses really want.  Easier said than done.
  • SALES CHALLENGER  |  MONDAY, AUGUST 19, 2013
    [Generation, Marketing] What Makes You Unique?
    It can be helpful to define what a differentiator is NOT: Features and benefits common to your market. Outcomes your product generates. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Time and time again, commercial leaders say, “We don’t really know.  We think we know.” We’ve got great people.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Generation, Marketing] Guests on Marketing Made Simple TV
    We’re thrilled with the quality of guests we are booking on Marketing Made Simple TV. If you’re a CEO, CMO, VP of Marketing, VP of Sales or otherwise responsible for revenue, you’ll want to tune into Marketing Made Simple TV  every Thursday at noon ET. Ruth Stevens , author of Maximizing Lead Generation.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Generation, Marketing] The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer
    At SLMA, Jim Obermayer focuses on proving the return on investment of marketing activities and managing sales leads, and the value of managing those sales leads. Technologies like marketing automation are taking things to a whole new level. By leveraging these technologies, marketing managers can take their place in the revenue cycle.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 19, 2014
    [Generation, Marketing] 4 Reasons Marketing and Sales Teams Rely on Ifbyphone’s Salesforce CRM App
    'Marketers have begun to discover what sales teams knew all along: phone leads are the most valuable leads sales reps can get. It’s become common knowledge: inbound calls are the leads sales teams want most, and therefore the leads that marketers most need to generate and track in their CRM system. improvements.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Generation, Marketing] Why Thought Leadership Is Your Most Valuable Asset
    As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Unfortunately thought leadership is not as easily quantifiable as other demand generation metrics like revenue, sales or leads. In down economies, prospects conduct even more research leading up to the purchase.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation, Marketing] LinkedIn to Offer Marketers More Value via 'Follow Company' Feature
    HubSpot jumped on generating a following right away. Why Marketers Must Act Now. This all sounds very vague to us, but we think the potential for an improved emphasis on company followers is an interesting and exciting thing for LinkedIn marketers. Therefore, marketers should get a head start on their competition!
  • FUNNEL FOCUS  |  TUESDAY, FEBRUARY 5, 2013
    [Generation, Marketing] Big Data, the Next Big King?
    Big Data is slowly seeping into every facet of the digital (and political) marketing world. Marketers know they need data. They may even have the ability to collect the data, but the biggest obstacle marketers meet when confronting big data is: how do you leverage the data once you have it?
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Generation, Marketing] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there! During the webinar , we openly discussed the reasons for needing a new storage solution, our process in evaluating potential providers and ways we encouraged adoption among our marketing and sales teams. much more efficient).
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Generation, Marketing] Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
    'I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. It''s made me think that every marketing manager should run social media at some point. 1) You get to dust off those marketing skills. It''s been difficult and enlightening and fun all at the same time.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation, Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.”
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Generation, Marketing] B2B Sales and Marketing And What They SHOULD NOT Do Together
    'If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. So why does this happen ? NO WAY IN HELL!…
  • LOOPFUSE  |  WEDNESDAY, JULY 21, 2010
    [Generation, Marketing] The World of Free « Loopfuse Marketing Automation Blog – The Mouth.
    past post by the folks at Right On Interactive broached this subject in context of the marketing automation space.  Successfully implementing a marketing automation tool takes time.  The major driver of which is the time it takes marketers to understand how to effectively use the tool.  It’s more of a partnership. LoopFuse ,Inc.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2011
    [Generation, Marketing] When Content Strategy Meets Social Activation – A #ProfsChat Review
    So with a big thanks to  Megan Leap  for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Personal storytelling is the one skill every marketer must have (plug  @ NancyDuarte !).
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [Generation, Marketing] New Marketing Chart: Grading Your Creative Abilities
    Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. Inbound marketing depends on a team’s skills: their creativity, knowledge and responsiveness. So how are marketers of small and medium businesses doing in terms of end results? It also depends on their effort. Download the ebook now!
  • HUBSPOT  |  WEDNESDAY, JUNE 9, 2010
    [Generation, Marketing] 4 Tools for Better Facebook Marketing
    As the largest social network, Facebook offers plenty of opportunities for marketers. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Facebook Marketing Tools. Facebook Forum 2.0 Connect with HubSpot
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Generation, Marketing] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. To generate more engagement and retweets? Ways B2B Companies Can Generate Leads on Twitter by Social Media B2B. The 2013 Twitter Marketing Guide by KISSmetrics.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 30, 2010
    [Generation, Marketing] My Thought Leadership Interview with Eloqua
    As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last … Continue reading → Tags: Thought Leadership Interview
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Generation, Marketing] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Why do market leaders also tend to be thought leaders?    As a growing number of firms across the professional services spectrum have discovered, thought leadership can strengthen your market positioning, enhance your perceived value to clients and generate more business overall. This is exactly what’s happening now.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Generation, Marketing] Converting Trial & Freemium Users: Keep Selling Post-Trial
    Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    As a marketer, tracking and analyzing data is an important part of the gig. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. Metrics Every Marketer Should Check Weekly. Where do you begin? analytics
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 20, 2010
    [Generation, Marketing] Can Industrial and B2B Marketers Learn Creative Problem Solving.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Next, idea-finding: generate as many ideas as possible. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Generation, Marketing] How Pandora Leverages Personalization in Email Marketing
    To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. So, how granular can you get with personalization in your email marketing? Are you a Pandora listener?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation, Marketing] Best Social PR Guides and Tips of 2010 (So Far)
    by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).
  • INBLURBS  |  FRIDAY, NOVEMBER 16, 2012
    [Generation, Marketing] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
    Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet. In turn, Job Seekers would do well to present their credentials on the Internet with up to the minute creative marketing tools. Separate Vmails on specific Jobs available.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Generation, Marketing] How to Get Promoted to Chief Marketing Officer
    A few weeks ago, I had the great pleasure of promoting Mike Volpe , my VP of marketing, to chief marketing officer. thought I'd take a minute to talk about why I promoted him, as it might be interesting to other folks working their way up the marketing ladder. Free Kit: Building a Modern Marketing Team. Good luck!
  • BIZNOLOGY  |  MONDAY, DECEMBER 30, 2013
    [Generation, Marketing] Building an ecosystem or modern alliances
    What is important to remember is that the app world has two stages: the front end where people use the app, play the game, interact, chat, and date, (in other words, anything you can do with the app), and the back end which is becoming more and more important, since it refers to the generated from usage data. '(Photo credit: ryanvanetten).
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Generation, Marketing] New Chart: Biggest Challenges Facing Email Marketing in 2011
    Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Generation, Marketing] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We saw, and still see, a lot of challenges in the field: Marketing tactics that interrupt rather than assist prospective customers. slew of disconnected marketing tools that made for fragmented, impersonal communications.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation, Marketing] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    So in order to maintain and grow website traffic, online marketing practices have to change as well. In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. Image credit: Young Digital Lab. But what does it mean?
  • INBLURBS  |  MONDAY, JULY 25, 2011
    [Generation, Marketing] USA Today reports: Social Media Future is NOW don’t get left behind
    There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. This generation is growing up with these tools and businesses who want to stay visible to those potential customers and job candidates need to be there where they are and communicate on those platforms and devices to reach them.
  • TOM PISELLO  |  MONDAY, JANUARY 17, 2011
    [Generation, Marketing] Value Selling Tools and the Buying Lifecycle
    Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. view the tool For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement. For most buyers it’s easier to do-nothing, than to change.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 27, 2011
    [Generation, Marketing] How to Enchant Employees
    ‘(A UK search marketing firm owner believed in threatening the job security of employees – terrifying them – regardless of performance. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is determined to make his company Enchanting. Provide a MAP. Empty the trash?
  • LEAD VIEWS  |  TUESDAY, JULY 27, 2010
    [Generation, Marketing] Is offering Free Trial ‘Green’?
    Overall, offering free trials is a practical proposition and works wonders from a prospect’s perspective, for it is an opportunity to go beyond the marketing collateral and jargon and check if the product or service being marketed matches the claims made. Placement effectiveness of ‘Free Trial’ call to action? How to offer Free Trials.
  • READYPULSE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation, Marketing] ReadyPulse Launches Pulse Ambassadors
    'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Pulse Ambassadors provides clients with a white-labeled, hosted brand ambassador portal that makes it easy to: Run social content campaigns to collect user photos, videos, and testimonials with consent to use the content in your marketing campaigns.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [Generation, Marketing] 25 Awesome B2B Blogging Tips
    Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Do research on your target audience, either on your own or with the help of an Internet marketing company. Overall Guidelines. To boost SEO?
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Generation, Marketing] How to Choose the Right Email Service Provider [GUIDE]
    'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. © 2014, VR Marketing Blog.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Generation, Marketing] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.
  • SALES CHALLENGER  |  TUESDAY, JUNE 25, 2013
    [Generation, Marketing] Does Sales Have an Image Problem?
    There are two options—focusing on attempting to shift the perception of the experienced talent, or alternatively, concentrating efforts on the younger generation who has not yet formed its opinion of the sales profession. However, looking in non-traditional pools (e.g., Today, another explanation is often given for not accepting a sales role.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Generation, Marketing] Laugh and Learn featuring @fearlesscomp | Episode 27 – Speak E.A.S.Y.
    In his weekly B2B marketing show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation consultancy, Find New Customers , shares a marketing lesson using wit and humor. – the ongoing series from the winner of the B2B marketing idea of 2010. In this episode, he shares Speak E.A.S.Y.
  • INBLURBS  |  THURSDAY, JUNE 23, 2011
    [Generation, Marketing] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
    These improvements doe really benefit marketers. This could help to improve your credibility and increase the number of qualified clicks to your ads and the number of business leads generated as well. Marketing takeaway tip: Step one; grow your LinkedIn followers and get as much endorsement as you can. visitors and 47.6
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Generation, Marketing] Best Keyword Research Tools
    'Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Market Samurai. Marketing Tools SEO That leads to a better reputation and more traffic and customers. estimated traffic.
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Generation, Marketing] Seven Common AdWords Mistakes to Avoid
    Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 23, 2013
    [Generation, Marketing] I’m Your Customer. You Think You Understand Me, but You Don’t!
    If you are doing marketing (and Drucker famously said “all there is is marketing and innovation” – so any decent business has someone in charge of Marketing. Self Education buyer personas management-best-practices marketing-campaigns 'Do your customers believe you truly understand them? Neither do apps.
  • AD YOUR COMMENT HERE  |  FRIDAY, OCTOBER 29, 2010
    [Generation, Marketing] Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement
    Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Is Content Marketing a Necessity for your Brand? Thinking up blog topics can take a lot of effort.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] 3 Questions Businesses Should Ask When Selecting a Marketing Agency
    But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?” ” Does advertising in Times Square actually help these businesses achieve marketing goals ? These goals might be to simply rebrand a company or generate buzz and website traffic. ” 2.
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 19, 2010
    [Generation, Marketing] I must be nuts to do another seminar with Albert Maruggi
    If you sell a product or service that fits the profile, you need to be integrating social media with your traditional media for lead generation, sales cycle, and post sale marketing and communications activities. Bring your Tags: Communications Marketing Social Media My quick definition of complex is: High dollar investment.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 12, 2012
    [Generation, Marketing] Appealing to All Decision Makers
    Marketing executives, on the other hand, care more about lead generation and conversion. Attainment Better Chance Budget Approval Business Organizations Conversion Decision Maker Decision Makers Initiatives Job lead generation Prospects Purchase Decision Quota Reputations Sales Executives Salesperson Team Managers VpSales 2.0
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Generation, Marketing] ASA Extension of Online CAP Code
    This uncertainty, in addition to the restrictions being placed on content, could cause companies, who are just starting to penetrate the social media arena, to question the viability of entering this market place. Many large and small businesses alike rely on and promote user generated content along with testimonials.
  • HUBSPOT  |  SUNDAY, JULY 1, 2012
    [Generation, Marketing] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
    Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Twitter Generating the Majority of Its Ad Revenue From Mobile.
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Generation, Marketing] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    'The importance of content marketing can’t be denied. B2B companies can use content marketing to drive ROI with great success—but it takes work. Content marketing without any direction is never effective, it needs to take place within a coherent marketing strategy. Determine Your Goals. Identify Your Target Audience.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Generation, Marketing] 3 Reasons That Ecommerce Needs Inbound Marketing
    Here we conclude three reasons that inbound marketing contributes to business growth for ecommerce websites. If an ecommerce business only counts on those who do buy the first time and neglect to follow up with those who abandon shopping carts, it is invariably losing a large portion of its market segment. Changed mind (56%).
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [Generation, Marketing] Golden nuggets from Sherpa’s B2B Marketing Summit
    We were a bit too busy with clients this year to get out to MarketingSherpa’s recent “B2B Marketing Summit” in San Francisco.  However, we did run across three gurus who did attend, and who posted their takeaways from sessions primarily focused on lead generation
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation, Marketing] What’s the Best Social Media Monitoring Tool? It Depends
    Your PR team was aware of most of these as it often had a hand in generating those placements. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. No more.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Generation, Marketing] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    'As marketers, we all know that great writing can help our content stand out from the crowd. Yes, my friends: Marketing requires a scientific approach. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. From high school?
  • CONVERSIONATION  |  THURSDAY, JULY 29, 2010
    [Generation, Marketing] The need to move beyond simple metrics in email marketing
    Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors. //. In the early days of the Internet, measuring the impact of your online activities was very simple. Click title to read more
  • WRITTENT  |  WEDNESDAY, APRIL 24, 2013
    [Generation, Marketing] 10 Ways Slideshare Can Benefit Your Social Media Strategy
    The most-common tags on the network are business, market, trends, research, social media, and statistics.  Slideshare still has only around 16 million registered users, which means your competitors may not be clued-in to content marketing’s best kept secret. You Can Generate Leads. Content Marketing Social Media Marketing
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 10, 2010
    [Generation, Marketing] If Your Blog Writing Stinks…
    By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). But negative stories generate worry and anxiety, as well as caution. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. But just follow along with me here. Blog this on Blogger.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation, Marketing] Social Media Buttons For Facebook - Driving Social Engagement Series
    In the past, we offered 5 Steps To An Integrated Marketing Strategy , and with social media being part of the marketing mix, there are some simple things you can do to promote sharing and create awareness. Today, we will focus on Facebook. network. Tale of the Tape: Facebook. Active Users: 845 Million. Average Visits Per Month: 40.
  • EB2BLEADS  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation, Marketing] Must Have Ingredients To Cook Crowd Pleasing Content In B2B Marketing
    Cooking that makes good money creates crowd pleasing food just as marketing that creates customers creates crowd pleasing content. You have to get it right, or else, so why gamble with your marketing food ? Offer A Choice Of Content Within Your Marketing Menu. Here are 4 things that make both that little bit special.
  • THE POINT  |  WEDNESDAY, MARCH 27, 2013
    [Generation, Marketing] If It’s Wednesday, It Must Be a Webinar Invitation
    Most marketing automation systems make it relatively easy to control email frequency and to establish priorities when multiple campaigns get scheduled in too small a window. Certain days of the week may generate better email response. What do you think? Is this a good idea? However, I’d advise caution: 1.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Generation, Marketing] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. FOR EWORD by David C.
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