MODERN B2B MARKETING | THURSDAY, MARCH 3, 2011
[Generation, Marketing] 3 Tips to Stop Leads from Falling Through the Cracks
by Maria Pergolino It’s one thing to generate leads. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. The key to generating, nurturing and closing leads is communication. It’s another to close them.
WRITTENT | FRIDAY, APRIL 19, 2013
[Generation, Marketing] E-mail Mysteries, Facebook Mobile and Other Quality Content
'This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. As a marketer, you have to generate eye-catching newsfeed posts and pay attention to the visual component.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 29, 2011
[Generation, Marketing] How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners
Most Popular Imagine It Discussion: Thinking about Marketing Operations structure – This post by Jocelyn has been viewed over 2500 times and spawned some thought-provoking comments. – This post by Steve generated great conversations and requests for more information. by Heather Foeh | Tweet this. Share email. Facebook.
FEARLESS COMPETITOR | THURSDAY, APRIL 19, 2012
[Generation, Marketing] Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck
Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today. Jeff Ogden.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Generation, Marketing] 4 Quick Tips to Help Employees Deliver Your Social Media Message
Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. B2B Marketing B2B Social Media Facebook Media TwitterMany businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Content Is King!
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Generation, Marketing] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 23, 2012
[Generation, Marketing] Study: Brands Rely on Social Metrics To Measure Engagement
In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. percent, leads generated at 53.3 Search Engine Marketing Blogpercent.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 27, 2014
[Generation, Marketing] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
'As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. So what tools are available to marketers that enable them to better understand leads’ activity as well as tracking ROI? Clickstream Reporting.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 10, 2012
[Generation, Marketing] Can the website of an enterprise technology company really truly engage?
Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Exactly! Define then Design.
BIZNOLOGY | WEDNESDAY, OCTOBER 5, 2011
[Generation, Marketing] What’s next? Social Media and the Information Life Cycle
Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Ideas generate ideas. Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0
HUBSPOT | TUESDAY, NOVEMBER 20, 2012
[Generation, Marketing] Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing
Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. Enterprise inbound marketing addresses the needs of larger companies. How to Make Marketing Lean. Impacts of Lean Marketing. What is Lean?
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Generation, Marketing] The Secrets to Stellar Marketing Automation
Marketing automation done right is a thing of beauty. Well, to marketers like me, anyway!) Marketing automation done wrong is just speeding up a broken process. ” Marketers are frequently challenged by how to implement and achieve marketing automation. Marketing automation is a process, not a single product.
E-STORM | TUESDAY, MARCH 23, 2010
[Generation, Marketing] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
So Why Are Search Marketers Still Using Unsophisticated Metrics? Around this time last year, Omniture released a research report which stated that most online marketers were underutilizing advanced metrics to manage their search campaigns. Or are you just trying to generate leads by driving visitors to an online form?
HUBSPOT | FRIDAY, JULY 13, 2012
[Generation, Marketing] Answers To Your Top 7 Questions From the Science of Inbound Marketing
Yesterday, HubSpot hosted a one-time-only webinar on the Science of Inbound Marketing , hosted by Dan Zarrella, HubSpot's social media scientist, and VP of Marketing at Hootsuite Ben Watson. Just because we didn't break the record, though, doesn't mean that the Science of Inbound Marketing wasn't an epic success. Good question.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 27, 2010
[Generation, Marketing] Toot, Toot, Toot: I Won Three MarCom Awards
It’s educating the client about Web marketing and then once we’re all on the same page, doing a complete message rebrand : Who are you? Done right, a Website works for you 24 hours a day — generating leads, giving directions, answers questions, and promoting job openings, to name a few. Tweet. Why are you in business?
SAZBEAN | SATURDAY, OCTOBER 8, 2011
[Generation, Marketing] Top Internet strategy, marketing and technology links for the week of October 9, 2011
Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day (ProBlogger). Social Media or/and Website for Lead Generation: What’s the key to success? Ways to Use Twitter to More Deeply Engage Influential Prospects (Duct Tape Marketing).
SALES CHALLENGER | MONDAY, MAY 19, 2014
[Generation, Marketing] Social Selling: What Sales Leaders Need to Know
Make sure that Marketing, Sales, and senior management are aligned in this initiative and then start with a pilot program and work from there. What about creating an RSS feed that delivers your company-generated content to the reps’ mailbox so they don’t have to search their CRM system or portal? Start simple and take small steps.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 22, 2014
[Generation, Marketing] REVTalks Smashes the Executive Knowledge Gap
'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%. CMOs are evolving into CROs.
BUSINESS GROWTH DEVELOPMENT | MONDAY, JUNE 20, 2011
[Generation, Marketing] People Die But Stories Live On
Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Copywriting Marketing Tips copywriting story tellingLes may have gone, but his stories will live on. The list goes on.
ENGAGE | MONDAY, JANUARY 21, 2013
[Generation, Marketing] 24 Stats to Make You a Believer in the Power of Content
Spending on content marketing, video marketing, and social media content creation will increase by 15.1% It means more and more marketers are allocating their budgets toward content, and there is no sign of this slowing down. 70% say content marketing makes them feel closer to the sponsoring company. What does that mean?
NUSPARK | SUNDAY, FEBRUARY 16, 2014
[Generation, Marketing] 10 Email Subject Line Tips to Drive Opens and Leads
Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . Content E-Mail Marketing 'When you check your email account, your inbox will be full of emails with distinct subject lines. Precision is Crucial. The subject must be clear-cut or the email will be a waste. .
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Generation, Marketing] The Inbound Way to Do Trade Show Marketing
Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts. Set Your Trade Show Marketing Goals. What about integrating them with your online marketing? Be Unique.
AD YOUR COMMENT HERE | WEDNESDAY, MAY 26, 2010
[Generation, Marketing] How Much do you have to use Facebook and Twitter to Really be Effective?
So hopefully it goes without saying that any social media marketing program should start with figuring out your goals, deciding what success means, allocating resources…. not necessarily market. How about a user-generated campaign on Facebook to teach cooking skills? Yadda yadda yadda. What then? Do we start tweeting?
MARKETRI | TUESDAY, JULY 23, 2013
[Generation, Marketing] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
Some questions immediately come to mind: Are you consistently generating new content? Writing regular blog posts is a terrific way to generate content (e.g., Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Let’s investigate. Update Your Website Regularly.
BLUE FOCUS MARKETING | TUESDAY, APRIL 30, 2013
[Generation, Marketing] The Important (and lucrative) Midsize Companies by @Midmarket Institute
American midmarket companies generate about $3.9 Also, many of these companies have owners who are exploring transitioning it to the next generation or selling the company and cashing out. We have a special discount for readers of Blue Focus Marketing’s Blog. Education Marketing Small Business Ram V.
HINGE MARKETING | MONDAY, AUGUST 19, 2013
[Generation, Marketing] Social Media Marketing Guide for Professional Services
Once upon a time, not so long ago, professional services marketing was all about networking. The Rise of Social Media Marketing. The rise of social media marketing has developed a whole new set of options for professional services marketers. The next generation of top talent is very much engaged as well.
WINDMILL NETWORKING | THURSDAY, JULY 19, 2012
[Generation, Marketing] How Great Automation Software Helps Make the Case for Social Media ROI
The 3 great case studies below show how marketers use specific marketing automation software features to connect social media to revenue growth. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience. m going to break a rule and talk about software features. CASE STUDY #3 – TM LEWIN.
HUBSPOT | WEDNESDAY, NOVEMBER 30, 2011
[Generation, Marketing] 5 Ways Copywriters Can Kick Butt With Inbound Marketing
Copywriters are some of the most creative marketers you'll meet, but they're also the most tortured. But if they're not integrating inbound marketing elements into their projects, they're doing just that. Make a Goal-Line Handoff From Sales to Marketing. Leverage Domain Knowledge. Give Your Best Content Growth Hormones.
FATHOM | THURSDAY, OCTOBER 10, 2013
[Generation, Marketing] Making Manufacturing “Cool” for Recruiting Young Talent
'According to ThomasNet’s most recent Industry Market Barometer report, the manufacturing industry is heavily populated by Baby Boomers who are at or nearing retirement age. One of their most recent challenges has been recruiting the next generation of engineers. Dedicated “Meet Our Next Generation of Leaders” playlist.
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Generation, Marketing] 39% of B2B Marketers Think Blog Content Is Most Valuable [Data]
Inbound marketers agree: content is key to marketing success. And according to new research from MarketingSherpa , marketers are concerned with all of these stages. While 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.
B2B MARKETING ONLINE | FRIDAY, NOVEMBER 19, 2010
[Generation, Marketing] Facebook messaging reaction (pt1)
Guest blog by Rob Smith, digital director, Blueleaf: Facebook’s new messaging service has a few profound effects on communications, especially to those targeting younger generations. What does this mean for marketers? Marketers need to be standing out more and at the same time becoming more important to people through Facebook.
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 25, 2014
[Generation, Marketing] State of Inbound 2014: The speed read
Worthy of note is a sea change that has occurred in inbound marketing this year. ‘Inbound’ is no longer a buzzword exclusive to marketers but has evolved into an interdepartmental sensation (explaining why HubSpot have dropped ‘marketing’ from this year’s title). inbound marketing inbound
GREAT B2B MARKETING | THURSDAY, OCTOBER 31, 2013
[Generation, Marketing] Create an Unstoppable B2B Sales Machine – Part 2
Make sure there is complete alignment between the marketing and sales departments. It really offends me when sales departments mishandle the leads/inquiries given to them by the marketing department. B2B Leads B2B Marketing B2B Sales Sales Machine Never lose a deal alone. With “Normal” spelled upside down.)
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Generation, Marketing] 4 Simple Steps to Get Ramped Up With Mobile Marketing
If you haven't spent much time designing your mobile marketing strategy , no worries. QR codes are increasingly present in modern consumer behavior, so marketers should consider incorporating them into a point-of-purchase poster, a business card, a direct mail piece or a brochure. This post will help you get ramped up.
JUNTA 42 | TUESDAY, JANUARY 5, 2010
[Generation, Marketing] 30 Content Marketing Truths for 2010
Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;). As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Generation, Marketing] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.". But don''t worry! Reminder Ads.
THE POINT | WEDNESDAY, MARCH 9, 2011
[Generation, Marketing] Help Your Favorite Local Businesses Get Found on Google
If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Disclaimer: Google is a Spear Marketing Group client.
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Generation, Marketing] The 5 Most Popular Marketing Webinars in Our Extensive Webinar Library
'We have more than 65 webinars in our extensive Marketing Webinar Library. We host 1-2 marketing webinars each week. They generate a great deal of interest and a ton of leads. About 98% of our webinars are firmly online marketing related. The content is incredibly useful for marketers across any segment. Awesome.
MARKETING INTERACTIONS | MONDAY, MAY 1, 2006
[Generation, Marketing] Storytelling and Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! lot of marketing coaches tell you to focus on statistics. Marketing 2.0 Great stories are trusted.
BUYEROLOGY | MONDAY, OCTOBER 4, 2010
[Generation, Marketing] The Four Elements of Buyer Experience Ecosystem Thinking
B2B market CEO’s must feel a little like the great explorer’s of our time. The complexities presented by B2B markets and environments make this type of thinking all the more necessary. Marketing messaging and branding identity alone will not create a buyer experience that engages buyers.
INBOUND SALES NETWORK | TUESDAY, JUNE 7, 2011
[Generation, Marketing] Is Your Social Media Marketing Agency Selling “Snake Oil”?
For many of these (Social Media Marketing) companies, their strategy has proven to not live up to the marketing hype. With all these snake oil salesmen out there, it can be hard to determine whom you should hire to do your interactive lead generation initiatives. What’s Their Online Marketing Philosophy? Be afraid.
VERTICAL RESPONSE | FRIDAY, JANUARY 3, 2014
[Generation, Marketing] Busted: The Worst Email Subject Lines, Ever!
The purpose of writing an enticing subject line in your email marketing efforts is to achieve an open (which could eventually lead to a sale), but there are good and bad ways to go about gaining it. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. The same goes for wAckY CApS – Don’t go CRazAY. quickly.
SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
[Generation, Marketing] Integrated Marketing and a Chat with Gini Dietrich
You are a B2B marketer. Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. She also speaks frequently at conferences and workshops across US and Europe about technology and marketing. B: Please define the term marketing round.
CONTENT MARKETING TODAY | TUESDAY, AUGUST 24, 2010
[Generation, Marketing] If Google Can’t See Your Content, Your Prospects Won’t Find You
The problem boils down to failing to give Google the text and structure it needs to generate valuable search results. Share and Enjoy: Tags: Content Marketing Online SEO Tips & Mini-Guides Websites Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines. Here’s what is less obvious. eye surgery. eye doctor.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Generation, Marketing] How to Structure a Kick-Ass Marketing Team for Any Company
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent. GREAT!
MODERN B2B MARKETING | TUESDAY, DECEMBER 13, 2011
[Generation, Marketing] 9 Reasons to Make a Software Purchase in December
This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone. Would your accountants ever guess their marketers would know this ? Let’s make a deal! Unfortunately, this evaporates in January. Use it or lose it.
MARKETING-GIMBAL | FRIDAY, JULY 2, 2010
[Generation, Marketing] The Ultimate Business Differentiator
A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Tags: Branding Social Networking Viral Marketing Soldiers Have.
TRADESMEN INSIGHTS | TUESDAY, MAY 27, 2014
[Generation, Marketing] What are you doing to create demand for your content?
I’ve long been a proponent of sales and marketing working closely together. I’m amazed that folks in the marketing department spend little or no time in the field talking with customers. I always recommend marketing folks spend time with the salesmen in the field, and I don’t mean a day or two.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Generation, Marketing] 3 Steps to Create an Effective Local Franchise Marketing Strategy
Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. Savvy franchisors nowadays look to leverage the web and social media to strengthen marketing and branding efforts, and in turn boost lead generation and sales at the local level. ” 2.
E-QUIP | SATURDAY, MARCH 23, 2013
[Generation, Marketing] What Are the Best Online Marketing Practices?
There are no aspects of selling that technical professionals struggle with more than cold calling and lead generation. That's the most tangible result of effective marketing, and these days the best marketing practices are increasingly moving online. There's another value to blogging apart from it's direct marketing impact.
HUBSPOT | FRIDAY, APRIL 8, 2011
[Generation, Marketing] 6 Ways to Transform Your Marketing with Data
Data has many uses and can truly transform your marketing if you know how to use it. Here are 6 ways to use data to transform your marketing. The days of "I know half of my marketing is useless, but I don't know which half" are over. Data can help prove your legitimacy to the market. Learn About Your Market.
B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
[Generation, Marketing] Exclusive Interview With SAP's Director Of Social Media - Michael.
One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. With social media some of our content is more “user-generated” and then coordinated by our team. Enjoy the read.
HUBSPOT | TUESDAY, OCTOBER 19, 2010
[Generation, Marketing] Breaking Down the Inbound Marketing Mix
Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Create good link bait.
MODERN B2B MARKETING | MONDAY, MARCH 19, 2012
[Generation, Marketing] The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs
Her latest report Patterns of Marketing Genius looks at how top chief marketing officers generate innovative ideas that get big results. Your research talks about the patterns of marketing genius. What are the top three insights you found about marketing genius? B2B Marketing Thought Leader Interviews
ANNUITAS | TUESDAY, AUGUST 19, 2014
[Generation, Marketing] Lead Nurturing Isn’t a Stage in the Sales Funnel
It’s not perpetual -which demand generation should be. Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. We really believe that demand generation includes nurturing and nurturing should not be taken out separately.I We eat it up. I’ve said it before.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Generation, Marketing] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
by the many marketers at Dreamforce this year. Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with. Be Human. Was it good?
INBLURBS | THURSDAY, NOVEMBER 18, 2010
[Generation, Marketing] How to get traffic to your corporate blog
Corporate blogs help a great deal in internet marketing of companies. Social media marketing is one of the best ways to increase business leads. Marketing takeaway Tip: Corporate blogs is one of the best ways to get notified to search engines about your business online. Do you know the marketing effectiveness of your website?
BLOG MY CALLS | TUESDAY, JUNE 11, 2013
[Generation, Marketing] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
Up until this week, call tracking was fiarly well-known tool used by millions of marketers to analyze which ads, campaigns, and search terms generate phone calls. There are several ''call tracking'' companies, including LogMyCalls, that gather marketing data. Call Tracking May Not Stop Terrorism.BUT It Does Stop Bad Marketing.
B2B LEAD BLOG | MONDAY, APRIL 19, 2010
[Generation, Marketing] 5 dials to tune in your lead generation process
It’s important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Build your marketing pipeline to increase your sales pipeline.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 11, 2011
[Generation, Marketing] 3 Top Topics from Topliners
That’s a lot of learning and sharing by marketers who are interested in increasing their company’s top-line revenue. Here’s a snapshot of three great topics this week: Imagine It: Email Marketing Conferences – Louis posed the question asking for ideas about recommended marketing-related conferences to attend and received some good advice.
NUSPARK | SUNDAY, NOVEMBER 10, 2013
[Generation, Marketing] SMB Marketing Automation: Getting Started with Content Strategy
This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Leads don’t happen overnight, especially if your marketing budget is moderate. Content Plan.
MARKETING LEADERSHIP COUNCIL | THURSDAY, SEPTEMBER 15, 2011
[Generation, Marketing] 3 Ways to Breathe Life into Trade Shows
Rising event expenses, declining consumer attendance, and increased competition from suppliers of virtual event solutions: these are three factors forcing many B2B marketers to rethink whether trade shows are any longer worth the expense. By turning the visit into a real experience, Marketing created a long-lasting experience.
INBOUND SALES NETWORK | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] The 5 Keys Steps to Sales and Marketing Alignment
For years, one of the biggest issues in revenue generation has been the tension between sales and marketing. Thus, it does not matter whether it involves sales or marketing, but rather, the steps that are intrinsic to the buying process are what matters. Sales and marketing alignment is a leadership issue. That's hogwash.
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Generation, Marketing] 5 Steps to Using Twitter for Ecommerce Marketing
The irony is, Twitter is a marketer's dream. Here's how ecommerce marketers, and you, can do just that: 1. Quality traffic-monitoring software can tell you bounce rates and conversion rates for Twitter-generated traffic so you can pin down your baseline numbers according to quality and quantity. Overhead is nearly non-existent.
SALES CHALLENGER | MONDAY, JULY 14, 2014
[Generation, Marketing] 5 Principles to Managing CRM Data Quality
'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Data custodians also ensured that the CRM data for lead generation and sales activities was complete and fully updated as per established data quality standards.
VOLACCI | MONDAY, MAY 20, 2013
[Generation, Marketing] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
At Volacci, one of our primary goals is to make Drupal the preferred CMS for marketers. Each visitor, whether anonymous or known, is quickly accessible using hyperlinks, which empowers marketers and sales professionals to quickly access visitor contact information, lead scores, and activity data. My Visitors. Custom Field Creation.
FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
[Generation, Marketing] How Marketing Can Help Sales After the Handoff
Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. Marketing automation integrated with CRM helps to bridge that chasm that used to serve as a dividing line between unknown entities and qualified leads acceptable for sales pursuit.
HUBSPOT | WEDNESDAY, APRIL 3, 2013
[Generation, Marketing] Why You Might Want to Be More Negative in Your Marketing
Put together a lovable email marketing campaign ? Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! in your marketing. Opportunities to Be More Negative in Your Marketing. This just so happens to be a common sales tactic, but marketers can use it, too.
MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
[Generation, Marketing] 3 Ways to Improve the Quality of Your Sales Leads
by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.
GREAT B2B MARKETING | MONDAY, DECEMBER 2, 2013
[Generation, Marketing] Criteria of an Effective B2B Offer – Part 2
Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? If you are selling a high-ticket or complex product, or if you need to make a personal sales call to finalize a transaction, you should choose a marketing offer geared to generating leads. Brochures and fact sheets.
THE ROI GUY | WEDNESDAY, APRIL 18, 2012
[Generation, Marketing] Case Study: Palo Alto Networks TCO Calculator
Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks AlineanClick here to see the Palo Alto Networks TCO Calculator in action.
MARKETRI | TUESDAY, SEPTEMBER 25, 2012
[Generation, Marketing] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Using Google Analytics , you can also track the number of visitors generated from organic search results. SEO is sometimes referred to as Organic Search.
HUBSPOT | MONDAY, JUNE 27, 2011
[Generation, Marketing] 6 Awesome Email Marketing Powers of the P.S.
As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. So how can you use the awesome power of the P.S. in your marketing efforts?
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 12, 2012
[Generation, Marketing] Are You Having Trouble Finding Time to Blog?
We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. It’s quiet and your mind is clear.
MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
[Generation, Marketing] Collaboration Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! " He also talks about reverse markets and a disappointing adoption rate for vendors. Consistently? Nice article!
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 30, 2010
[Generation, Marketing] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
Have you heard of AMC’s critically … Continue reading → Tags: Demand Generation This is a fun post! We’re re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.)
WRITTENT | SATURDAY, AUGUST 31, 2013
[Generation, Marketing] Facebook Insights, Death of Keyword Tool, Contagious Content and Other Marketing News
'One more week in the marketing world has come to the end, and we can highlight the most prominent discussions and share the most valuable articles. For those who had not time to track the news but want to keep abreast of all marketing trends we’ve curated the most interesting articles from the past week.
HUBSPOT | TUESDAY, MAY 24, 2011
[Generation, Marketing] The Evolution of the Marketing Database
1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. 1995: Email marketing begins, and continues to grow. Increasingly, email open rates are declining and with new technologies from Google and Facebook it is harder and harder for marketers to reach the consumer's inbox. Connect with HubSpot
HUBSPOT | TUESDAY, MAY 11, 2010
[Generation, Marketing] 5 Viral Marketing Lessons From Dropbox
All of this by spending no money on advertising and having no prior marketing experience. In such a crowded market place, how did they do it? Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. These other products didn't work all of the time and would create file errors. Have you/will you?
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Generation, Marketing] Adios and good luck, OneSource
We’ll continue to focus on lead generation. Companies need a lot of help with B2B lead generation. They need help creating lead generation programs. Sales lead generation is a business imperative today. Social media marketing is key today too. Saying Good-Bye to the B2B Sales Lounge. Interesting tidbit.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Generation, Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Generation, Marketing] How to Cater Your Marketing Strategy to Different Social Networks
So, if people act differently from social network to social network, shouldn't your marketing act differently, too? Just as a caterer adjusts its approach -- it's style, menu, manners -- to fit the needs of who its catering for, marketers must modify its approach to cater to the specific environment and behaviors of different social networks.
KOMARKETING ASSOCIATES | SUNDAY, NOVEMBER 18, 2012
[Generation, Marketing] Google Encrypted Search: Measuring the Impact One Year Later
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
INBOUND SALES NETWORK | TUESDAY, OCTOBER 25, 2011
[Generation, Marketing] What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
Everyone telling you that you need to invest in social media marketing? Many companies hear that blogging, Search Engine Optimization (SEO), and social media marketing it the answer to all their problems, and they invest significant $$$ and staff time in these new mediums only to find little to no effect on their bottom line.
MODERN B2B MARKETING | SUNDAY, SEPTEMBER 20, 2009
[Generation, Marketing] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
When and how to recycle leads from sales back to marketing. Director of Marketing and Business Development. Manager of North American Marketing and Communications. The Definitive Guide to Lead Nurturing is an excellent resource for B2B marketers! CEO of InTouch and author of Lead Generation for the Complex Sales.
INBLURBS | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] 3 Free Tools to produce your Inbound Marketing Videos
Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Video is a great way to attract your target audience – buyer persona to your products and services. You can use video to showcase your products and their features and visualize their advantages. Cam Studio. Jaycut.
HUBSPOT | THURSDAY, MAY 8, 2014
[Generation, Marketing] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. 3) Organic Traffic & Leads Generated. At the end of the day, we do social media marketing to help our businesses achieve their goals.
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
WINDMILL NETWORKING | TUESDAY, JANUARY 22, 2013
[Generation, Marketing] Applying AIDA for B2B Branding in Social Media
The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. Over the years, AIDA has served many marketers as an enduring process for constructing everything from sales letters to advertisements. Can AIDA help you with your B2B branding for social media?
LEAD VIEWS | THURSDAY, MAY 19, 2011
[Generation, Marketing] Don’t Let Algorithms Supplant Your Mind
As a marketer the most obvious question for me was, where does such a future leave the marketing folks who are trying hard to optimize their use of Internet (search, social media etc.) But if ‘personal web view’ is the future of Internet, would paid marketing be the only way you can penetrate these personal webs?
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 30, 2011
[Generation, Marketing] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
58% use the platform for marketing, building relationships and lead generation. ” B2B marketers need to promote their company pages now so they can grow their potential target audience on the platform. What do you think LinkedIn will announce next week for B2B marketers? Business Accounts for Advertising.
FEARLESS COMPETITOR | THURSDAY, JANUARY 27, 2011
[Generation, Marketing] Teradata Completes Acquisition of Aprimo
Creates new powerhouse in Integrated Marketing Management We are pleased to report that Aprimo is a valued client of Find New Customers, the B2B Lead Generation company.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Generation, Marketing] How to Structure a Marketing Team of Any Size
The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. When it comes time to adding headcount to your team, marketing leaders want to know which specialties they should hire for -- and, more importantly, in what order they should hire them. management Leadership
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Generation, Marketing] 10 Ways to Rock PR Like an Inbound Marketer
The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ? Here are 10 great tips to help you rock public relations like an inbound marketer. How to Rock PR Like an Inbound Marketer.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Generation, Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. But today, there's no need to struggle.
WINDMILL NETWORKING | TUESDAY, JULY 31, 2012
[Generation, Marketing] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. family-owned New York City steakhouse had an impressive first experience with Foursquare generating an $18K ROI. Perhaps both.
HUBSPOT | TUESDAY, DECEMBER 21, 2010
[Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". per email address. Yahoo!, and $.40
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Generation, Marketing] 28 Simple Marketing Tests to Launch in 2012
And can A/B testing extend beyond landing pages to other areas of your marketing? If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. In the lead generation game, your gut can only get you so far.
B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013
[Generation, Marketing] Got Lead Gen? A Book Review
'Did you know there were rules about lead generation? All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click.
FATHOM | MONDAY, AUGUST 25, 2014
[Generation, Marketing] Content vs. SEO: Which is More Important?
While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context. Why Context is the True King for Your Online Marketing Strategy. Content Marketing SEO Current website design (including degree of technical errors).