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  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Generation, Marketing] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    How Marketers Can Leverage Interest Lists. So how can marketers benefit? While it doesn't look like Facebook has added functionality to enable you to create Interest Lists as a brand page , we still see several benefits for marketers that come with Facebook's new feature. 1) Create Awesome Lists in Your Industry. interesting.
  • WEBBIQUITY  |  MONDAY, APRIL 26, 2010
    [Generation, Marketing] Best Marketing Strategy Insights of 2009
    What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Generation, Marketing] The New Reality for Architecture, Engineering and Construction Marketing
    Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. It was the national conference for the Society for Marketing Professional Services ( SMPS ) and its attendees are members of the architecture, engineering and construction marketing community.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 15, 2010
    [Generation, Marketing] In B2B Marketing the Sum is Greater than the Parts
    BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. This chart shows how marketers rate the importance of a variety of goals: *Note that column 5 indicates the most important. The number one spot, according to 52%, is driving qualified leads.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Generation, Marketing] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. average market spending growth over the same period.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 8, 2013
    [Generation, Marketing] Best practices for social media shilling
    This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Build up the good intent and the trust before you start dropping links and using all that cheesy marketing copy your advertising team keeps feeding you. 3) Become a branded brand ambassador: People think professionals are cool. How do I know?
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Generation, Marketing] 5 Ways BIG Data Can Be A BIG Deal for B2B
    There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made. Break down those silos and bring sales and marketing closer to each other.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Generation, Marketing] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Constantly generating newsletter content ideas is not. Success stories or customer spotlights: Customers want to know about each other and how your product helps them, especially if you serve a more technical market. Special offers or coupons: Like your blog and other content marketing efforts, your newsletter should generate leads.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation, Marketing] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Marketing teams today are dedicating significant time and resources (and often significant budget) to creating original, compelling marketing content. But even the best marketing content is ineffective if no one sees it. Leverage social media: Participating in social media is no longer just an option for content marketers.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
    According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address. Yahoo!,
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Generation, Marketing] 25 Little Email Marketing Experiments That Deliver BIG Results
    We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Maybe.
  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Generation, Marketing] How to Create Effective Marketing Content
    In marketing, this approach is embodied in what is known as content marketing. In contrast to the traditional self-congratulatory, show-and-tell method of "getting the word out," content marketing involves sharing information and insights of value to clients. The effectiveness of content marketing is well established.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Generation, Marketing] How Pandora Leverages Personalization in Email Marketing
    To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. So, how granular can you get with personalization in your email marketing? Are you a Pandora listener?
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Generation, Marketing] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    have to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familiar with content marketing and have found it to be an excellent marketing tool both for Marketri and our clients, so I figured content curation was worth investigating. So what exactly is this practice? Are you a content curator?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Generation, Marketing] How to Cultivate a Data-Driven Marketing Team
    At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Generation, Marketing] Maybe using LESS social media is the path to online success
    It’s followed by an aggressive promotional effort that lasts a week or two, and most of the revenue is generated in those first few weeks. The biggest brands continually make you aware of their products with one primary goal: to generate more sales. . By  Srinivas  Rao, Contributing {grow} Columnist. Self Promotion is a Necessity.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Generation, Marketing] High Schoolers Try Digital Marketing: A Fathom Internship
    For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry. I’m approaching my year anniversary at Fathom, and I was excited to train the girls, Natalie and Susie, on agency life and the day-to-day routine of a digital specialist at our education marketing agency division.
  • HUBSPOT  |  THURSDAY, FEBRUARY 10, 2011
    [Generation, Marketing] 3 Marketing Lessons From Drug Dealers
    John’s talk was a fun and informative analogy with a few key lessons we can all learn about marketing from a less than traditional industry. Though only one of these substances is illegal, both organizations used product and marketing to develop a uniquely loyal following. Free Download: 101 Marketing Charts and Graphs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Generation, Marketing] Ensighten Transforms Web Tags into Rich Customer Data
    Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This is what puts the “open” in “open marketing platform” and the “custom” in “custom marketing cloud”.
  • CONTENT MARKETING TODAY  |  MONDAY, NOVEMBER 14, 2011
    [Generation, Marketing] Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
    His new book, perfectly titled, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage , teaches us how to make as much news as the biggest newsmakers in our individual arenas. It’s all about Newsjacking: The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You.
  • EB2BLEADS  |  THURSDAY, MAY 30, 2013
    [Generation, Marketing] Integrated eCommerce Marketing
    The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. Ideally this would be done using an integrated marketing platform which removes the hassles associated with trying to connect everything up and make it work manually. Sales are not a 1 hit deal.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Generation, Marketing] Exclusive Interview With SAP's Director Of Social Media - Michael.
    One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. With social media some of our content is more “user-generated” and then coordinated by our team. Enjoy the read.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    As a marketer, tracking and analyzing data is an important part of the gig. Remember, if you keep a close eye on these metrics, it''ll help you pivot and adjust your marketing campaigns more quickly, helping to get closer to those looming monthly goals. Metrics Every Marketer Should Check Weekly. 1) Blog Post Views. analytics
  • SAZBEAN  |  FRIDAY, DECEMBER 31, 2010
    [Generation, Marketing] Best of 2010 – My Favorite WordPress Plugins
    Google XML Sitemaps Google XML Sitemaps generates a XML site map to help search engines properly index your site. Best Of Content How To Marketing Strategy Usability2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Provides stats for how many times that button is used.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Generation, Marketing] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Really great content around B2B Marketing again this month.  Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. First off, how do you define content marketing? PR Dept?
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Generation, Marketing] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    recent study conducted by Frac.tl, a full-service digital marketing agency, evaluated the emotions that contribute to sharing. In Barry Feig’s book Hot Button Marketing: Push the Emotional Buttons That Get People to Buy, he uncovered 16 emotional opportunities that drive conversion: Desire for control. I’m better than you. Emotions.
  • VIRALLY BLOG  |  MONDAY, JANUARY 7, 2013
    [Generation, Marketing] Are you stopping your email list quadrupling?
    That’s what happened when one organisation integrated their content marketing leads into their  Mailchimp email list. Their content marketing was generating significant amounts of leads. But they hadn’t connected their leads to their email marketing platform. appeared first on Content Marketing, Virally Blog.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Generation, Marketing] The Metrics You Need to Measure Marketing Automation Effectiveness
    There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. Turns out marketers are feeling the pain of this crucial step, though. Activity Metrics. Response Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Generation, Marketing] The Time for Twitter is NOW
    In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans. How to use Lead Generation Cards as a free business-building tool. Are you using Twitter for your business?
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Generation, Marketing] Do the Math to Calculate the ROI of Business Blogs
    Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  And it’s all about winning. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 9, 2010
    [Generation, Marketing] Is the Internet destroying your culture … or creating it?
    But what happens to this concept when all art, music, and literature is globally-dispersed, user-generated, open-source, multi-platform and available on demand? Will the rich customs and culture of a place like France or Japan be made less relevant to the next generations by a digitizing, globalizing world? “Mass culture is dead.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Generation, Marketing] How Long Does Inbound Marketing Take to Reach Success?
    Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? growing number of companies are awakening from their long, outbound marketing slumber. People have always hated being marketing to. Does inbound marketing work?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Generation, Marketing] How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)
    This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., this monthly column), public relations, social media, and tech marketing. wrote back in March here that you can use  content curation to blow out content marketing and lead social conversations. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation, Marketing] 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Why doing the unexpected generates results. Jeff interviews top marketing experts every week. B2B Marketing expert known as the Fearless Competitor. Overview.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Generation, Marketing] Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals
    PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. The Marketer's Perspective. This may help keep marketers more accountable to consider their end goals rather than doing Facebook advertising just for the heck of it. We don't blame you.
  • B2B LEAD BLOG  |  FRIDAY, MAY 27, 2011
    [Generation, Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
    Here's some of the best B2B marketing insight from around the blogosphere this week: 1. How to Transform Your Website With Four Magical Steps Reminder: the main purpose of your corporate website is to generate leads. Happy Friday and Memorial Day Weekend everyone! With this in mind, HubSpot presents 4 steps to
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation, Marketing] Kred tries to one-up Klout by taking influence to the masses
    In my view the overhaul provides some valuable new tools for marketers interested in influencer marketing (and you should be). One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business. We are the only influence provider that is generating scores in real time.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation, Marketing] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    In the past, we''ve harped on old-school marketing. But it''s also a great jumping-off point for your inbound marketing content creation efforts. Just because you''re not investing as much resources into your old marketing efforts, it doesn''t mean that your efforts should go to waste. It''s ineffective. It''s expensive. Great!
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Generation, Marketing] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    Particularly for consultants like me who work mostly out of sight of our clients,  but really for any business, trust is absolutely essential to maintaining long-term client relationships and generating referral business. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#
  • READYPULSE  |  MONDAY, AUGUST 19, 2013
    [Generation, Marketing] Visual Storytelling #WOMMAchat
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. When to use brand storytelling vs. user generated content? Where can the user generated content be used?
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Generation, Marketing] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    The blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Simply wander through a few LinkedIn profiles you''ll see a ridiculous number of marketers referring to himself or herself as a ''social media expert''. What is that about?
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Generation, Marketing] Why Your PR Isn't Working (and How to Fix It)
    In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The online dating world is a highly competitive market. Then, being the fabulous inbound marketers that they are, they created a blog post about it. Write a press release.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Generation, Marketing] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Buying behavior has changed- make sure your marketing changes with it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Generation, Marketing] The Unspoken Rules of the Internet
    but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. All of them will help you play nice, and not look like a jerk when marketing on the internet. shouldn''t do as a marketer on the internet? Just don''t. don''t.
  • MARKETING EDGE  |  MONDAY, AUGUST 4, 2008
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Generation, Marketing] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. So what does this mean for your marketing? Not bad!
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Generation, Marketing] 4 Simple Steps to Get Ramped Up With Mobile Marketing
    If you haven't spent much time designing your mobile marketing strategy , no worries. QR codes are increasingly present in modern consumer behavior, so marketers should consider incorporating them into a point-of-purchase poster, a business card, a direct mail piece or a brochure. This post will help you get ramped up.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 2, 2012
    [Generation, Marketing] How to unite a fragmented brand – Guest post by Liberty-Belle Howard
    At TradeBrooklyn, the board members of Digital Brand Marketing Education  (including Jeff Ogden, President of Find New Customers ) reviewed the online marketing of two companies live in front of an audience. One of the companies had a very fragmented marketing strategy – multiple company names, web pages, etc.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 17, 2012
    [Generation, Marketing] Being Negative in Social Media is Plain Old Bad Social Business
    The negative turns people away from you AND could turn people away from your business or the brand you represent because people want to have positive experiences.  I’ve heard of motivational speakers to give you positive energy, but I’ve never heard there’s a market for those who want their negative energy increased.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 7, 2013
    [Generation, Marketing] 8 Techniques That Are Working for B2B Social Media
    The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. A lot revolves around back-to-school at this time of the year, so I’ll call this series the Back-to-School B2B Primer. Let me remind you of the 5 laws of real social ROI.
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Generation, Marketing] Help Your Favorite Local Businesses Get Found on Google
    If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Disclaimer: Google is a Spear Marketing Group client.
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 26, 2011
    [Generation, Marketing] Why Do B2B Marketers Need Social Media to Thrive
    B2B marketers are constantly looking for ways to do their jobs better. Why are marketers underappreciated? Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That. from B2B Marketing Post. The 10 Commandments of B2B Social Marketing. What’s the Value of Social Media in B2B Marketing?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Generation, Marketing] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    In content marketing, these are the three “R’s” that come up with clockwork regularity. But we submit that it’s a topic worthy of occasional re-acquaintance for marketers. Gate them with forms for lead generation. Rather, it’s a catchall for those 1- and 2-page references that can generate a lot of traffic. Reuse. eBooks.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Generation, Marketing] What’s next? Social Media and the Information Life Cycle
    Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Ideas generate ideas. Internet Marketing Social Media Marketing Facebook Google Plus social media StumbleUpon Web 2.0
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Generation, Marketing] 33% of B2B Marketers Don't Measure Marketing ROI [Data]
    To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Marketing Takeaway. at all.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Generation, Marketing] Why Email Marketing is So Important in Lead Nurturing to Professional Tradesmen
    We generate leads from more sources today than ever before. Depending on the market you’re in,  60-75% of all leads aren’t ready to buy! If we can hand off a lead that’s ready to buy, don’t you think the sales staff will start taking the marketing department seriously? Review features and benefits.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 9, 2015
    [Generation, Marketing] 25 Comical Subject Lines + Tips for Funny Writing
    For example, an online retailer could connect hip trends to the older generation. It’s just another tactic to have in your marketing toolbox. Subscribe to our weekly email newsletter and receive even more email, social, and small business marketing tips. © 2015, VerticalResponse Blog. Make ‘em laugh. Be blunt.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 1, 2012
    [Generation, Marketing] Why Sales and Marketing are Like Kim Kardashian and “Some Guy” Named Kris
    The same is true for many companies when sales (Kim) and Marketing (Kris) work together to gain alignment. Sales is the big celebrity and, far too often, most people think of Marketing as an afterthought. How Leads Are Generated. 60.5% of Sales people feel that Marketing needs to improve their lead generation efforts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Generation, Marketing] 7 Epic Marketing Uses of LinkedIn Answers
    With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers gives you just that.
  • MARKETRI  |  THURSDAY, JANUARY 12, 2012
    [Generation, Marketing] What Is Thought Leadership and Why Do B2B Companies Need It?
    As marketers serving B2B professional service firms, we often find ourselves explaining the importance of establishing thought leadership to our clients. You’d be surprised at what you can learn in just an hour and the ideas that can be generated from such a small time commitment. Unsure where to begin? Happy reading to you!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Generation, Marketing] How to Know Which Hashtags to Use in Your Social Media Posts
    Let’s say we’ve got a post titled “Content Marketing Ideas for Musicians.” We need some hashtags for it. Content marketing” is the first phrase in this post, so let’s try that. Which part of the world generates the most activity for this hashtag. Social Media Marketing hashtag social media social media marketing Twitter
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Are Your Marketing Leads Slipping Through The Cracks?
    There is nothing more exciting to us than a company with a marketing team generating an abundance of marketing qualified leads and a sales team hungry to get those leads converted to sales ready opportunities. guess it’s important to remember that this investigational work isn’t necessarily fun for everyone.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Generation, Marketing] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
    A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Current or inactive customers? Senior VPs or CEOs?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Generation, Marketing] The 12 Steps to Marketing Automation Recovery
    Let's face it, your marketing automation addiction is out of control, and it's no longer working. Your marketing behavior is hurting your prospects, leads, and customers. Worse still, you're ashamed of your marketing tactics, and you hide them from your friends and family. You need to get control of your marketing.
  • HUBSPOT  |  MONDAY, JANUARY 17, 2011
    [Generation, Marketing] How Do You Write an Ebook? [Marketing Cast]
    Long-form content is a core element of building valuable marketing offers. That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook. Leave Your Comfort Zone.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation, Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people. Here''s how it works.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Generation, Marketing] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. But there’s a lot to inbound marketing that needs to be understood. Happy reading! 1.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Generation, Marketing] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.
  • FOLLOW THE LEAD  |  WEDNESDAY, JULY 31, 2013
    [Generation, Marketing] ZoomInfo for Small Businesses
    You might have heard about many strategies and tools that are available in the market for lead generation. We at ZoomInfo have long been thinking about the ways we can help small businesses in generating leads while keeping in mind the constraints that small businesses have. We know that and value this fact. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Generation, Marketing] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Give it a spin! 7. Connect with HubSpot
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Generation, Marketing] When You Should (and Shouldn't) Outsource Your Marketing
    Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Lead Generation. Wait, you can outsource lead generation? outsourcing all of your marketing. And that's why we outsource. Sure can.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation, Marketing] Don’t Play Politics with Your Planning
    As marketers we need to take the macro-environment into consideration when we’re creating any plan. Financial markets and the economy tend to adapt quickly to any changes, resuming a business-as-usual cadence despite policy changes. Be Strategic: Choose the best strategy that will generate value for your company and industry. 2.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Generation, Marketing] Three Reasons Customer Experience Management Fails – Part II
    In the face of after-market completion, a near-death experience in the first part of the century and more years to wait between repurchase, the auto industry discovered the very clear connection between customer experience and loyalty. Next week we’ll look at how we solve all of this and why marketers should care. Well that’s hopeful.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Generation, Marketing] Getting Graphic with Call Tracking
    It tells marketers which keywords, ads and campaigns are generating phone calls. This is extremely useful because it simplifies the process of optimizing your marketing spend and strategy to reach your target audience and generate more leads. Marketing Tactics They are pretty glorious. Read More.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Generation, Marketing] [Cartoon] The Leads Are With Sales
    The sales team has been following up with the activity it’s generated – but, it looks like there’s a disconnect between what Ellber is telling his boss, and what the sales team is experiencing in action. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. Facebook.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation, Marketing] The Mobile Revolution Is Leading Marketers to Evaluate Call Tracking Software
    If you’ve kept up with the marketing trends for 2014, it probably seems like every marketer is talking about mobile. That’s because the move to mobile is having a huge impact on lead generation. As marketers focus on mobile and other strategies to drive inbound calls, they want to see the full lead generation picture.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [Generation, Marketing] Create Your Social Selling Strategy in Just 3 Steps
    If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them. Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation, Marketing] 4 Mistakes Marketers Make With QR Codes
    Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Generation, Marketing] The Big Hole in Your Marketing Metrics, Call Tracking Fills It
    Marketers hate big holes in their marketing data. Most marketers do a fairly good job of tracking what happens online. Marketers track everything. Marketers know where to get their online marketing analytics. Marketers hate a hole. The hole that marketers have been struggling with, can now be filled.
  • THE POINT  |  TUESDAY, JULY 21, 2009
    [Generation, Marketing] Novell Webinar Invitation Needs a New Approach
    Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invitation Webinar Invitations Webinars
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Generation, Marketing] Do You Know The Most Important Number In Marketing
    Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. Marketers need to adapt to the new customer landscape. challenged marketers to measure their ability to: Drive  revenue. Volume. Velocity.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies
    figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. And the numbers don’t lie. What’s yours?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [Generation, Marketing] 3 Tips to Stop Leads from Falling Through the Cracks
    by Maria Pergolino It’s one thing to generate leads. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. The key to generating, nurturing and closing leads is communication. It’s another to close them.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation, Marketing] Management Consultants: Three Considerations to Integrated Marketing Communications
    Do management consulting firms need an integrated marketing communications program? Constantly demonstrating expertise and value has become the mantra for how management consulting firms to survive, and they accomplish this through integrated marketing communications. Or maybe your referral sources are delivering the business you need.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Generation, Marketing] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. In other words, you can learn painlessly from marketers who are already actively participating in social media. MySpace is dragging pretty far behind.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Generation, Marketing] 21 Firefox Extensions Every Marketer Needs
    As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. Because browsers are so important, marketers need to understand how to make them more powerful while helping to save time and increase efficiency. An SEO.
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Generation, Marketing] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Four Tips for Generating Leads With Email (MarketingProfs). An Insider’s Secret to Avoiding Marketing Content Shortages (HubSpot). Affiliate Marketing: Segmenting Your Affiliates (Practical eCommerce).
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation, Marketing] Your Master List of Low-Hanging Marketing Fruit
    When it comes to optimizing and improving your marketing programs, many marketers tend to think they need to go through these radical undertakings that completely overhaul their entire marketing strategy. That winning email also generated 292 more clicks and 131 more leads. Unless of course, you're Hawaiian or Arizonan.).
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 15, 2010
    [Generation, Marketing] Pre-show Marketing to Drive More Trade Show Leads
    Start by generating traffic before the show.  Do whatever you can to get on the attendee's short list of must see sponsors.  Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail Aren't we all looking for ways to draw more people to our trade show booth? 
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Generation, Marketing] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Generation, Marketing] Best Keyword Research Tools
    Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Market Samurai. Marketing Tools SEO That leads to a better reputation and more traffic and customers. estimated traffic.
  • WRITTENT  |  FRIDAY, MARCH 29, 2013
    [Generation, Marketing] Google Changes, Rocking Marketers and Other Content of the Week
    Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation, Marketing] This is the week that was: Leo has left the building
    And still the wheels of B2B marketing rolled on a pace… Sliding doors of the week… …go to HP and the departure of CEO Leo Apotheker just a few days short of his one year anniversary with the business. Content marketing tip of the week. Inbound vs Outbound Marketing, SEO and Social Media are all covered.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Generation, Marketing] How To Create Killer Content With Google Analytics
    The key to marketing, and overall business, success is understanding your customer. Lead Generation. Lead Generation. The post How To Create Killer Content With Google Analytics appeared first on Crimson Marketing. Corporate Marketing Other Interesting Topics Customer Retention. Brand Awareness. Customer Retention.
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 6, 2012
    [Generation, Marketing] Think of B2B Social Marketing as a Triathlon
    For B2B lead generation with stamina and substance, this triple threat of social marketing is a winning combination. For integrated, multitasking business-to-business social marketing efforts. Our ideas, musings, thoughts, reviews on b2b marketing topics MLT Creative B2B Ideas @ Work Blog.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Generation, Marketing] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. Many marketing departments don’t get the support and resources they need to deliver on their potential. Underfunding marketing programs dooms them to failure even before they start.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [Generation, Marketing] What Millennials Really Want From Your Nonprofit’s Website
    The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Generation, Marketing] A Marketer's Guide to Accumulating Awesome Online Reviews
    Or, if you're already convinced of how crucial online reviews are to your business, skip past that section to read how you can generate more positive online reviews for your business. That's good news for marketers and business owners, because it means you have more control over how your business is represented. Survey says: Very!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 20, 2011
    [Generation, Marketing] Blogging: Helps Increase New Business Leads by 69%
    Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. In a recent 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Following are some highlights from a post from my social media mentor, Michael Gass.
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