BLOG MY CALLS | MONDAY, MAY 6, 2013
[Generation, Marketing] Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
Local businesses promote their companies via traditional marketing channels like personalized direct mail or correspondence to local customers, hosting events, sponsoring promotions, purchasing ad space in print, outdoor, or local television, etc. With the explosive growth in smartphone users, mobile marketing is also on the rise.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
[Generation, Marketing] In Business, Going on the Offense is Usually the Best… Offense
Whether you are a GM leading a business unit or a VP of marketing driving the company’s brand development and demand generation, the ability to move (and change) quickly, and do so with control and finesse, is a key ingredient for a successful offensive strategy. It certainly focuses one’s attention. Leaving aside the fact that the St.
THE POINT | MONDAY, NOVEMBER 28, 2011
[Generation, Marketing] How to Revive a Dying E-Newsletter: 4 Tips
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. And perhaps most importantly, it extends the shelf life of newsletter content well beyond the inbox, by allowing it to live on in search results where it can continue to generate traffic, subscribers, and sales leads.
FEARLESS COMPETITOR | THURSDAY, MARCH 29, 2012
[Generation, Marketing] How to Grow Your B2B Business Using Social Media
Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. How do you effectively use them for truly integrated marketing with your offline and other online campaigns? And you’ll come away with actionable ideas to solve your own marketing problems. Google.
MODERN B2B MARKETING | MONDAY, JULY 27, 2009
[Generation, Marketing] Understanding the Value of Your B2B Newsletter
While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the success.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 9, 2011
[Generation, Marketing] Webinars Reimagined – The New Way to Do Webinars
by Maria Pergolino For over ten years now, webinars have helped marketers generate new leads and accelerate current prospects through the sales cycle (in addition to educating customers, helping with internal communications and more). Export the leads from the webinar platform and import into the marketing automation or email system.
EARNEST ABOUT B2B | TUESDAY, AUGUST 16, 2011
[Generation, Marketing] This is the week that was: When social media showed its good and bad side
Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation and the channel that tomorrow’s business leaders, and buyers, will be using. Is there anything the world of business, and B2B, could learn from this? But is this right, and more importantly is it fair? Fear not!
VERTICAL RESPONSE | TUESDAY, AUGUST 6, 2013
[Generation, Marketing] How to Go Out on a Vine for Social Media
'Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. If you don’t have the basics in place first, Vine on its own will most likely be ineffective for your social media marketing needs. © 2013, VR Marketing Blog. million.).
FATHOM | WEDNESDAY, DECEMBER 18, 2013
[Generation, Marketing] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Overview of sales and marketing organization and objectives. Governance assessment.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
[Generation, Marketing] Three Stats Prove B2B Social Media Set To Explode [Charts]
Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. B2B social media marketing spending is set to explode over the next five years. It’s no doubt B2B marketers continue to turn to social media marketing approaches in greater numbers.
WRITTENT | WEDNESDAY, JUNE 12, 2013
[Generation, Marketing] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
Start Using Video Content. . Image Credit: Inbound Marketing Agents. It’s clear that your best bet for generating Tweets, Pins and Facebook shares is creating incredibly compelling content marketing. How have you adapted your content marketing strategy to survive the new rules of SEO? Identify and Fix Broken Links.
WEBBIQUITY | TUESDAY, MAY 22, 2012
[Generation, Marketing] For Social Business, Remember the 90-9-1 Rule
It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.
VIEWPOINT | THURSDAY, MAY 10, 2012
[Generation, Marketing] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. Marketing is changing so fast.
HUBSPOT | TUESDAY, APRIL 5, 2011
[Generation, Marketing] How to Convince Your Boss It's Time for a Marketing Transformation
This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Free Template: Convince Your Boss to Transform Your Marketing. Use this customizable PowerPoint with stats, terms and ideas of how to pitch inbound marketing.
HINGE MARKETING | WEDNESDAY, AUGUST 7, 2013
[Generation, Marketing] 3 Marketing Myths for Management Consulting
'Dusting off a few old text books last week, I smiled as I read about the 4 P’s being the central part of a marketing program: product, price, promotion and placement. Life was a lot simpler when the marketing world consisted of a competitively priced product that only needed to have features and benefits highlighted in the right place.
WWW.BRAINSHARK.COM | WEDNESDAY, SEPTEMBER 11, 2013
[Generation, Marketing] 3 Free Keyword Research Tools for Video SEO
Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Submitted by: Brendan Cournoyer , Content Marketing Manager, Brainshark. So what does that mean for video marketing ? More video marketing tips and ideas: 5 Ways to Improve SEO for Your Company Webpages.
HUBSPOT | FRIDAY, MARCH 4, 2011
[Generation, Marketing] How to Achieve Inbound Marketing Success in Less Than a Month
If you're new to inbound marketing , it may seem daunting to transform your marketing practices. She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Marketing Takeaway. Where do you start?
HUBSPOT | THURSDAY, JULY 1, 2010
[Generation, Marketing] 10 Ways to Sell Better With Inbound Marketing
The following is a guest post by Teicko Huber is the founder of Focus To Grow , a SMarketing consulting and services company that specializes in inbound marketing and salesforce development for companies that sell business to business. Here are 10 ways to use inbound marketing methods to support your sales team. Connect with HubSpot
MODERN B2B MARKETING | MONDAY, SEPTEMBER 26, 2011
[Generation, Marketing] Here’s How You Can Get Personalized Email Tips for Free
by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. But how does your email marketing measure up? The Email Marketing Benchmark: Get Personalized Answers Now. How cool is that?).
SAZBEAN | TUESDAY, JULY 10, 2012
[Generation, Marketing] How to Create 200 Hours Worth of Marketing Content in One Night
Marketers don’t always have it so easy (wait … do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. ways to prepare for a slow week, month, or season is to host a marketing hack night. Great question.
WEBBIQUITY | MONDAY, JANUARY 27, 2014
[Generation, Marketing] 28 (of the) Best Business Blogging Guides and Tips of 2013
'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
WINDMILL NETWORKING | MONDAY, APRIL 21, 2014
[Generation, Marketing] The Needy Social Media User and How To Approach Them
It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading. Related Stories 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut 9 Ways To Grow Your Sales With Pinterest The True Secret to Generating Social Media Traffic.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 22, 2010
[Generation, Marketing] 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Sell data. No problem.
BLOG MY CALLS | TUESDAY, MARCH 19, 2013
[Generation, Marketing] Mobile Marketing Case Study: Crocs Mobile Coupon Experiment
The source for this case study was Mobile Marketer. Objective: Crocs’ objective was simple: generate additional customer engagement, loyalty, and revenue while the customer was in their stores. Results: The in-store mobile experiment (it was marketed nowhere else) generated 94,000 coupon requests during the first 30 days.
MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 6, 2014
[Generation, Marketing] 4 Hot Marketing Topics for 2014
Incenting loyal customers to talk up a brand, especially in social media, is an incredibly efficient way to go to market. Marketers have mountains of data that they can’t make sense of. Is Facebook an awareness or lead generation tool? 'A new year means new budgets, new priorities, new alignments and new worries.
THE ROI GUY | WEDNESDAY, JULY 25, 2012
[Generation, Marketing] Role Models
In order to get the buyers to “Yes”, sales and marketing must understand each stakeholders role in the buyer decision and deliver the relevant value proposition to each. For Product Quality it might be high quality failure rates, generating a reduction in reworks, returns and spares. What’s a Solution Provider to Do? Why Now? Why You?
INBOUND SALES NETWORK | WEDNESDAY, AUGUST 29, 2012
[Generation, Marketing] Kicking Ass and Taking Numbers
In today’s day and age, it is easier than ever for companies to measure the performance of their lead generation programs. As a result, it is somewhat surprising that a study by Marketing Sherpa indicated that 76% of Chief Marketing Officers (CMO’s) “generating high-quality leads” as their number one challenge.
FEARLESS COMPETITOR | THURSDAY, MAY 17, 2012
[Generation, Marketing] Lead Nurturing and Scoring – Slideshare
Don’t check out our SCORE demand generation program unless you want to impress the boss. Marketing Find New Customers lead-nurturing lead-scoring management-best-practicesLead scoring-nurturing. View more webinars from Find New Customers, Inc. One thing that really bugs me is silent SlideShare presentations.
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 30, 2011
[Generation, Marketing] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Raise the Profile of Marketing in the Organization. classic struggle in many B2B organizations is the one between sales and marketing. Today Salesforce.com announced the acquisition of Radian6.
HINGE MARKETING | WEDNESDAY, SEPTEMBER 11, 2013
[Generation, Marketing] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
'For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing.
BUSINESS GROWTH DEVELOPMENT | TUESDAY, MAY 10, 2011
[Generation, Marketing] Blogging For Business Basics
Blogging generates exponential returns. Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Successful Internet Marketing Plan – The Basics Using Twitter For Business Marketing.
WEBBIQUITY | MONDAY, FEBRUARY 11, 2013
[Generation, Marketing] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” How can you grow and maintain an active, relevant Twitter following? Spend your time more productively there? Most effectively use Twitter advertising?
INTEGRATED B2B | MONDAY, DECEMBER 17, 2012
[Generation, Marketing] A Christmas Wish: that marketers ‘get’ the need for content promotion
Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? When it comes to content marketing, particularly for arms-length Voice of Industry sites, the same mindset cannot be applied. Would you expect your campaign to be the talk of the town? No, right?
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 18, 2013
[Generation, Marketing] 13 Reasons to Attend Insider Summit 2013 #IS13
The Insider Summit is InsideView’s annual conference for all marketing, sales, and customer success professionals to discover and share industry trends, secrets, and best practices with hundreds of peers and thought leaders. Mark your calendar for May 21-22, 2013. The event of the year is coming up in just 4 short months.
HUBSPOT | TUESDAY, JANUARY 25, 2011
[Generation, Marketing] 4 Email Marketing Challenges and How to Tackle Them
MarketingSherpa’s Email Summit in Las Vegas started yesterday in full force and HubSpot is here to keep our readers in the loop of the hottest email marketing discussions. There are different ways in which marketers can increase engagement across their small email lists. Register for the Science of Email Marketing Webinar now!
MODERN B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
[Generation, Marketing] Increasing Sales Leads: Thought Leadership with Marvin Miletsky
In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? How did you get into sales and marketing, and what do you like most about it? Many companies are expert at marketing their products, and most sales reps are very successful once given an audience.
HUBSPOT | WEDNESDAY, MAY 18, 2011
[Generation, Marketing] The Daily Leads Waterfall Graph, An Essential Marketing Tool
Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team. Start by working with your sales team to agree on a definition of what a lead is and when a lead can go from marketing to sales and what leads "count" towards the goal.
READYPULSE | TUESDAY, JUNE 4, 2013
[Generation, Marketing] Product reviews on your site are sparse. 3 things to do about it.
'ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Granted you are gaining awareness and value from the social buzz you are generating in social networks, especially among committed fans, but that buzz is doing little to convert visitors to buyers on your website. Download Whitepaper.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
[Generation, Marketing] Variety of Content is the Key in the Early Stages of the.
The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Resource
E-STORM | MONDAY, JUNE 14, 2010
[Generation, Marketing] Apple wants 50% mobile ad market by 2010? bullish, bullyish.
But what appealed most to us online marketers was a little detail overlooked by many and dissected by few: Jobs’ claim of Apple dominating 48% of the mobile ad market by the end of 2010. Corporate drama aside, the question at hand is: can Apple beat Google at its own game and dominate the mobile ad market in just six months?
ENGAGE | WEDNESDAY, MAY 4, 2011
[Generation, Marketing] The Truth About Branding (And Nothing But The Truth)
Robin Fisher Roffer, CEO of Big Fish Marketing The daughter of an ad man who grew up in the late sixties and early seventies, Big Fish Marketing CEO Robin Fisher Roffer says she learned the business “literally on her father’s knee. The future of brand marketing is to serve people. The conversation is two-way. Exactly. Exactly.
TOM PISELLO | TUESDAY, NOVEMBER 23, 2010
[Generation, Marketing] How to Measure and Present the Effectiveness of Your Content.
Tuesday, November 23, 2010 How to Measure and Present the Effectiveness of Your Content Marketing Program The Content Marketing Institute recently posted a question for expert response regarding "How to Measure and Present the Effectiveness of Your Content Marketing Program". Content Marketing and the Forgotten Sales Professi.
WRITING ON THE WEB | TUESDAY, JUNE 29, 2010
[Generation, Marketing] Your Business and the Web: Getting Better?
Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. To do marketing? To build an email marketing list? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Digg this!
B2BBLOGGERS | MONDAY, AUGUST 30, 2010
[Generation, Marketing] Exclusive Interview Eloqua's Director Of Content @jchernov.
The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. Jeremy: Tell me about Eloqua’s market position. It was Michael. That’s our vision.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 30, 2013
[Generation, Marketing] How Manufacturers Can Use Social Media to Outsmart Their Competition
Buyers Products is a manufacturer of parts for the mobile equipment market. One of the markets they were in was making replacement parts for the snow plow market. They were the last one in a crowded market where 4 other manufacturers were the dominant players. They think all their info has to be a closely guarded secret.
WINDMILL NETWORKING | WEDNESDAY, MARCH 12, 2014
[Generation, Marketing] The 5 Commandments To Becoming A Leader In Social Media Recruiting
Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. Social Recruiting branding Business communication Company Profile content Facebook followers Google Jobs LinkedIn marketing potential recruiter recruiters sales tweet Twitter video Website YouTube
B2B MARKETING ONLINE | FRIDAY, MARCH 12, 2010
[Generation, Marketing] Is there an App for that?
recently had a conversation with a senior marketer in a global technology company. He rather excitedly told me that they were starting to really step up the advertising and marketing activities, and 2010 was going to be a big year for the company. So what does this mean when you are planning a marketing campaign?
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Generation, Marketing] 8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation
The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time. But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object. Connect with HubSpot
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 15, 2013
[Generation, Marketing] Tips To Power Your Sales Funnel With Video Content
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investments. Don’t restrict access, but don’t lose out on lead generation opportunities either.
ENGAGE | THURSDAY, SEPTEMBER 8, 2011
[Generation, Marketing] Give Me One Reason to Share It and I’ll Spread Your Post Around
We talk a lot about generating comments on blog posts. Image: Matt Hampel ] If you liked this, try: Give the Gift of Good Content Fighting Words: Marketing Lessons From the UFC Why It’s OK For You to Hate This Blog Post. T here are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+.
HUBSPOT | MONDAY, MAY 16, 2011
[Generation, Marketing] Lessons in Viral Marketing From the Sh*t My Dad Says
While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Make it Easy to Consume.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Generation, Marketing] 10 Tips to Maximize ROI at Manufacturing Tradeshows
'Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. great way to generate buzz for your company and to pique the interest of current and prospective customers. B2B marketers should focus on LinkedIn, as this is a great place to show industry connections what’s going on with your company.
HUBSPOT | MONDAY, JULY 19, 2010
[Generation, Marketing] New Chart: Online Marketing Is About Time (and Budget)
I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?” So it’s easy for me to understand and agree with the number one challenge – having enough time to execute against planned marketing programs and taking advantage of unplanned marketing opportunities.
REVENUE JOURNAL | WEDNESDAY, MAY 25, 2011
[Generation, Marketing] My book's out - here's what's in it for you
Buyer experiences Entrepreneurs Growing your company How Customers Buy Increasing revenue Intelligent Management Managing your business Marketing Marketing strategy Revenue generation Sales Sales Management Sellingwanted you to know what the book contains and what it can do for you. Not like all the others. read more.
HUBSPOT | MONDAY, JANUARY 17, 2011
[Generation, Marketing] How Do You Write an Ebook? [Marketing Cast]
Long-form content is a core element of building valuable marketing offers. That is why ebooks present a terrific opportunity for generating buzz online and drawing leads. In this episode of the Weekly Marketing Cast, David Meerman Scott talks about how marketers should go about writing an ebook. Leave Your Comfort Zone.
B2B LEAD BLOG | FRIDAY, MAY 6, 2011
[Generation, Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
It's obviously been a HUGE week in the news, so I'm sure most of you haven't had time to peruse the B2B marketing content flowing around this week. How CRM Revolutionized Marketing and Lead Generation at Happy Seís de Mayo everyone! Here are some of my favorites from the week: 1.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Generation, Marketing] 3 Tips for Understanding How People Search for You Online [Marketing Cast]
This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. In this episode of the Weekly Marketing Cast , we discuss how you can prepare for the way people are looking for you online. Start With Interviews. Check Out Industry Events. Photo credit: caffeina.
BIZNOLOGY | FRIDAY, AUGUST 19, 2011
[Generation, Marketing] Moving things vs. moving ideas
Image by Getty Images via @daylife All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth. Internet Marketing Business Intellectual property
B2B IDEAS @ WORK | FRIDAY, DECEMBER 2, 2011
[Generation, Marketing] B2B Marketing Events Around The World - Dec 2011
Here's what's on tap for marketing industry events for December. December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Download advanced content from our B2B Marketing Idea Series
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Generation, Marketing] Bing-Powered Search Takes 4% of Google's Market Share [Data]
A year ago, a big change occurred in the search engine market. And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States. However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share.
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Generation, Marketing] New Marketing Data: Top SEO Objectives
SEO has proven to be an effective tool in achieving a number of important marketing objectives. The above chart comes from MarketingSherpa’s 2011 Search Marketing Benchmark Report – SEO Edition. What is heartening about this chart was that marketers rated “increase lead generation” as number 3.
MODERN B2B MARKETING | THURSDAY, MARCH 25, 2010
[Generation, Marketing] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 Sales reps did their own prospecting and generated 70% or more of their own opportunities – and as a result, marketing was seen as a cost-center whose budget does not go up when revenue targets go up. It’s expensive.
INBOUND SALES NETWORK | THURSDAY, JANUARY 10, 2013
[Generation, Marketing] New Year, New Budgets, New Problems?
In regards to demand generation programs, that typically means going from, “Hey we should do some marketing automation, inbound marketing, or multi-touch email marketing!” The following are the three biggest challenges most companies face when implementing a new demand generation platform/campaign. to “ OK.
INBLURBS | TUESDAY, NOVEMBER 16, 2010
[Generation, Marketing] 6 Search Engine Optimization tips for great Search Engine Ratings
Remember the word marketing. Always be positive about the word marketing strategy as it is short cut road for you to reach your destination. Marketing Takeaway Tip: Search Engines helps to decrease your marketing budgets by providing you free traffic. Essential Search Engine Marketing techniques. Normal. false.
B2B MARKETING ONLINE | MONDAY, JULY 26, 2010
[Generation, Marketing] The future of news online: why paywalls can never be the complete answer
Many display ads prompt users to further research products long after their engagement with the marketing message and there is no value attributed to other obvious positives such as increased brand-awareness, buzz or loyalty reinforcement. Therefore, those users clicking directly on the ads are not even the target audience of the marketer!
TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
[Generation, Marketing] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?
HUBSPOT | TUESDAY, JUNE 29, 2010
[Generation, Marketing] LinkedIn by the Numbers [Infographic]
Here are some facts and statistics about LinkedIn that illustrate how the network is used: Free Download: Marketing Data: 50+ Marketing Charts and Graphs. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
[Generation, Marketing] A Financial Pro Charts the Way to a Great Online Business Presence
His site conveys so much compelling information so professionally that it immediately generates a level of confidence in his knowledge and capability. Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online. Building a solid business blog-powered website is challenging for all of us.
MODERN B2B MARKETING | MONDAY, DECEMBER 6, 2010
[Generation, Marketing] Do you need a Chief Revenue Officer?
The reason frequently lies within their sales and marketing operations, which tend to be disconnected and sub-optimized in today’s web-driven marketplace where the buyer is increasingly in control. The CRO is not simply an expanded role for the VP of Sales or Marketing. Enter the Chief Revenue Officer.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 10, 2011
[Generation, Marketing] 2010 Highlights of the State of Social Media for Business
Communications, advertising and marketing agencies are the leading adopters of social media. Likewise, advertising and marketing firms have realized the potential of identifying and reaching target audiences relatively early as compared with other industries. describing them as “very revenue generating” on average. data cuts.
MODERN B2B MARKETING | THURSDAY, JANUARY 22, 2009
[Generation, Marketing] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. They had wasted years of marketing investments.
MARKETRI | THURSDAY, NOVEMBER 15, 2012
[Generation, Marketing] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! E/C Blogs A/E/C Marketing Blogging Best Practices Bloggin
INBLURBS | THURSDAY, FEBRUARY 3, 2011
[Generation, Marketing] 8 Ways to increase your conversion rate
In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Social media marketing is an integrated marketing strategy.
THE POINT | WEDNESDAY, OCTOBER 31, 2012
[Generation, Marketing] Slidecast: Getting Leads (and More!) From Your Blog
If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. How to use links and tags to generate better search rankings and more leads ….
FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 29, 2013
[Generation, Marketing] Jeff Ogden is honored to participate the SMAC Summit in NYC on October 17th
'Come join the award-winning marketing expert Jeff Ogden of the sales lead generation firm Find New Customers at this great event. Jeff is also the creator and host of the popular syndicated show, Marketing Made Simple TV. created Marketing Made Simple TV for one simple reason. Jeff Ogden on Marketing Made Simple TV.
INBLURBS | FRIDAY, MARCH 25, 2011
[Generation, Marketing] How to make your company message attractive or the Link Building 101 Rap
Marketing is creativity and when you put some creativity in your marketing development you can get ideas to present your business is an outstanding and remarkable way too. Marketing takeaway tip: Don’t look what’s your competition is doing. Do you know the marketing effectiveness of your website? But there is!
HUBSPOT | FRIDAY, DECEMBER 3, 2010
[Generation, Marketing] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
We've turned our attention to those questions here, and have addressed some of the core marketing challenges every Ecommerce website faces today. Free Download: Ecommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites.
WINDMILL NETWORKING | THURSDAY, MARCH 31, 2011
[Generation, Marketing] Unique Content: The Key to Online Relationship Building, Social Media and SEO
Today’s blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone’s content on Twitter , and its value not only as part of your social media marketing, but also how it positively affects your relationship building as well as SEO efforts.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 16, 2013
[Generation, Marketing] Graffiti Artist Banksy Proves That Context Is Everything
don’t usually cover “the news” but great examples of content marketing don’t often make the news. also think it’s a brilliant display of the power of content marketing. But giving away priceless art generated tremendous press coverage. 'Image source: Banksy. What’s the point? Strategy
B2B MARKETING UNPLUGGED | WEDNESDAY, MARCH 19, 2014
[Generation, Marketing] Is It a Beautiful Day in Your Brand’s Neighbourhood?
The wireless and wireline telecommunications industry, hobbled by ancient, disparate billing and facilities management systems, are basically unable to generate accurate accounts of what their customers owe. No More Random Acts of Marketing. Welcome to the hospital suburbs. Other businesses and industries have suburbs too.
MARKETRI | THURSDAY, MARCH 7, 2013
[Generation, Marketing] Does Your A/E/C Firm Need a Competitive Advantage?
If there isn’t a large budget for hiring a team of in-house marketing and public relations professionals, it might be wise to investigate hiring an outsourced marketing services partner to help your firm grow its business through a targeted public relations program. Well, PR certainly isn’t the same as marketing.
MARKETING INTERACTIONS | TUESDAY, DECEMBER 3, 2013
[Generation, Marketing] Take a Collective Approach to B2B Personas
'My friend and colleague, Carlos Hidalgo's blog post, Why Buyer Personas are a Potential Obstacle to Demand Generation Success , got me going this morning. " What marketers do to personas is often fantasy. But here's the kicker that I think many marketers miss. In my opinion, they should be shot. Absolutely.
B2B LEAD BLOG | FRIDAY, SEPTEMBER 2, 2011
[Generation, Marketing] Friday Wrap-Up: This Week in B2B Marketing Tips
Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
AGILE B2B COPYWRITER | FRIDAY, NOVEMBER 5, 2010
[Generation, Marketing] K’s Top Five for the Week – November 5
This week’s posts focus on web development myths and maximizing the results your website generates. B2B Copywriting B2B Marketing Copywriting Tips and How to Top PicksTweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. Gotta love that! Until next week!
REVENUE JOURNAL | TUESDAY, AUGUST 3, 2010
[Generation, Marketing] Is marketing copy becoming irrelevant?
Now that consumer-generated product information - mostly in the form of reviews - is overwhelming the web and dominating the customer's buying process, I have to ask the question: is marketing copy becoming obsolete? Almost everyone knows that copywriters are paid to say nice things about the products they're describing.
WRITTENT | FRIDAY, JUNE 28, 2013
[Generation, Marketing] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
'Summer season is almost at its middle, and we hope your lead generation and customer conversion goes on very hot. Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user.
VIEWPOINT | THURSDAY, MARCH 27, 2014
[Generation, Marketing] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Generation, Marketing] Surveys Show ‘Social Business’ Concept Gaining Traction
recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.
HUBSPOT | TUESDAY, AUGUST 24, 2010
[Generation, Marketing] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. According to Kagan, the firm believes the decline in subscribers is due to poor economic conditions and not the rising online video market. Marketing Takeaway. Download the ebook now!
WEBBIQUITY | THURSDAY, SEPTEMBER 30, 2010
[Generation, Marketing] How to Write a Social Media Policy
Don’t use images or content generated elsewhere without permission. Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). Why is having a social media policy in place so critical? Introduction and Definitions. Social sharing sites (e.g.
CONTENT MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
[Generation, Marketing] Why You Should Banish Mission/Vision Statements from Your Home Page
If You Don’t, You’ll Be Just Another Generic Acme Corporation Whose Content Marketing is Doomed to Fail. Here’s an actual example of content marketing getting clobbered by the prominence of company-centric clichés. Nor did I use the automatic mission statement generator from NetInsight. But they don’t belong on your homepage.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 4, 2012
[Generation, Marketing] Your 2012 New Year’s Revenue Resolution
As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. B2B Marketing Modern B2B Marketing b2b marketing new year's resolution revenue performance management
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 21, 2013
[Generation, Marketing] InsideView and Microsoft Raise the Bar on CRM
year ago, we began a strategic collaboration with Microsoft to rethink how customer intelligence can support sales and marketing professionals in this changed world. Until now, CRM users (whether they have a marketing, sales or account management role) were left to their own devices to discover and assemble insights manually.
WRITTENT | TUESDAY, OCTOBER 29, 2013
[Generation, Marketing] 9 Reasons Why Guest Blogging Won’t Work for Your Business
'You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. The post 9 Reasons Why Guest Blogging Won’t Work for Your Business appeared first on Writtent.com: Internet Marketing Blog. Blogging Content Marketing image credit: Search Mojo. ” 3. Wrong.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 22, 2012
[Generation, Marketing] Why You Need to Grow Your #OutboundSales Business
Huge technology advancements have allowed us to target our inbound marketing efforts pretty specifically, but nothing can yet equal the persistence and resilience of a sales representative reaching out directly to his or her prospect. Refine marketing targets based on the results you get from your outbound strategy. Objection Handling.
LEADER NETWORKS | FRIDAY, JUNE 17, 2011
[Generation, Marketing] People Come For Content And Stay For Community Online
Institutional content is entirely different that User Generated Content (UGC) which is content that is submitted or contributed by members. Typically, the goal over time is to reduce institutional content, and increase user generated content. It really depends on the stage of the online community or the member. But it can’t stop there.
B2B VOICES | FRIDAY, MARCH 8, 2013
[Generation, Marketing] SXSW: We Still Need to Get Together in the Real World?
Actually, it’s not ironic at all that SXSW Interactive should be so valuable to them, and it’s worth understanding why as we consider the continuing value of customer events and trade shows in the B2B marketing mix. Assuming, of course, we have an awesome product or service that’s generating said advocates.)
INBOUND SALES NETWORK | THURSDAY, SEPTEMBER 22, 2011
[Generation, Marketing] Make Them an Offer They Can’t Refuse
Is this also true of your marketing? According to The Direct Marketing Association (DMA), hands down the most effective offer in B-to-B marketing is free information about how to do the job better, how to solve a business problem, how to save time and money, and so on, all of which drives the best results for lead generation.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Generation, Marketing] 25 B2B Social Media Nuggets of Goodness
Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Top 5 B2B Social Media Marketing Mistakes. Social Media Marketing is only for B2C companies. Today’s demand generation has created a long cycle in online lead nurturing.
TOMORROW PEOPLE | FRIDAY, OCTOBER 7, 2011
[Generation, Marketing] How to Increase Your Revenue Performance in 2012?
This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires. Know your customers. Analysis creates opportunities to improve.