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  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Generation, Marketing] How to Deliver Business Results Using Social Media
    Despite the fact that Linkedin and Google where there, they invited the President of the sales lead generation company  Find New Customers and the host of Marketing Made Simple TV to speak. I’m honored to be a national speaker for the Business Marketing Association. Driving Business Results with Social Media.
  • FATHOM  |  FRIDAY, FEBRUARY 22, 2013
    [Generation, Marketing] 4 Content Pieces Every Healthcare Website Needs
    One of the goals of many healthcare websites is to generate new patient leads. Content Creation & Strategy Healthcare Industry content content marketing healthcare content healthcare content marketing healthcare online marketing
  • CLIENT BRIDGE  |  THURSDAY, APRIL 25, 2013
    [Generation, Marketing] Misconceptions of B2B Marketing
    B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. View Original Article
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 19, 2013
    [Generation, Marketing] So Your Ad Agency Got an Award. Now What?
    Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. Kudos to the award winners.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] 3 Questions Businesses Should Ask When Selecting a Marketing Agency
    But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?” ” Does advertising in Times Square actually help these businesses achieve marketing goals ? These goals might be to simply rebrand a company or generate buzz and website traffic. ” 2.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 23, 2010
    [Generation, Marketing] Looking forward to conversations with bo
    link] #marketing. Tags: Demand Generation Looking forward to conversations with both of our new clients today.
  • HUBSPOT  |  SUNDAY, JUNE 24, 2012
    [Generation, Marketing] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
    Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Bring your s'mores, and gather 'round for something even more tantalizing than ghost stories: inbound marketing updates, freshly roasted from all around the web. The lesson? 26 hours.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation, Marketing] Tone-deaf companies
    B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. So much for “ lead generation “ Listening is critical today. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. It’s not just me.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Generation, Marketing] Case Study: Online Marketing Firm BitCadet
    Online Marketing Firm BitCadet Uses Ifbyphone to Help VersaTube Increase Leads by 208% and Sales by 89%. BitCadet is an online marketing agency specializing in conversion rate optimization. Stage One: Generate and Track Leads from Online Marketing. Increase revenue by 89% year over year.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Generation, Marketing] Content Strategy Ain’t Just For Large Companies
    also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. How Can Companies Get Started In Content Marketing?
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Generation, Marketing] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Does the idea of content marketing make you feel like you’re drowning? Nearly 40% of organizations in the US use blogs for marketing purposes. Blog Management. Social Media.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation, Marketing] The marketing graveyard has shut up shop
    The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. But does it mean email marketing is dead? Not only is email saturated today, the new generation entering our workplaces don’t use it. That’s not very good at all.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Generation, Marketing] How Can Small Businesses Leverage Social Media? [Marketing Cast]
    "I run a small business—how can I leverage the power of social media?" We encounter this question frequently and wanted to dedicate an episode of the Weekly Marketing Cast to it. Maybe you are a local business owner, or an entrepreneur, or a marketer at a small company. What Is Social Media? Create Great Content.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Generation, Marketing] 4 Killer Tips to Boost Social Content Sharing
    Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. I’m in the latter bucket. One good place to begin the process of sales and marketing alignment is in social selling. The On-Ground Reality.
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Generation, Marketing] Abandon Your Marketing Automation System!?
    I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.
  • THE POINT  |  FRIDAY, APRIL 22, 2011
    [Generation, Marketing] Podcast (Part 4): Offer Strategy & Pipeline Acceleration
    In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. Listen to the podcast now or download it to your favorite mobile device.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation, Marketing] Why Great Ideas Fail
    Here’s what Steinberg thinks (and we totally agree): Market pressures. Steinberg also identifies what we think is the central non-market oriented barrier to innovation: companies’ insistence on “listening to customers and creating products to meet their needs” This sounds anodyne, right? ’ reality.”
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Generation, Marketing] 10 Tips for a Successful Trade Show Follow-up Campaign
    Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Usually, marketing best practice dictates that an email focus on one offer and one call to action. Here are 10 tips for designing an effective trade show follow-up campaign. Any response (e.g.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Generation, Marketing] Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales
    If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it. know the relationship between sales and marketing hasn’t always been smooth. Dear Marketing Department, Please Stop Sending Us Crap Leads. Truce? Lead Scoring
  • ILLUMINATING THE FUTURE  |  MONDAY, DECEMBER 21, 2009
    [Generation, Marketing] Want to Build Trust? Want to be a Market Leader? Be a Thought Leader
    Why do market leaders also tend to be thought leaders?    As a growing number of firms across the professional services spectrum have discovered, thought leadership can strengthen your market positioning, enhance your perceived value to clients and generate more business overall. This is exactly what’s happening now.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Generation, Marketing] 7 Tactics to Delete From Your Email Marketing NOW
    All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much. major culprit of the inbound marketing time-suck is email marketing. Tactics to Delete From Your Email Marketing NOW. 1. Nobody. They don't.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Generation, Marketing] Why Call Tracking Is Only Step One for Marketers
    As marketers seek to better understand how their campaigns are working and reduce the amount of ad dollars they waste on unsuccessful ads, call tracking has become a go-to tool. are driving leads and which aren’t; marketing teams have greater control over their leads than ever before. phone lead comes in. So what happens next?
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Generation, Marketing] Detrimental SEO Myths Still Plaguing Online Businesses
    One way to facilitate this process was to generate and submit an XML sitemap with all your URLs. If you put your energy into creating the right kind of content that resonates with your target market and is worth sharing and syndicating, then that job will be done for you. It’s the backbone to all marketing and commerce activity.
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 13, 2010
    [Generation, Marketing] Issues with Corp-sourcing Marketing Content
    As you may know, I work on a lot of B2B marketing content projects. But should they have the last "word" on your marketing content? Corporate marketers are wrapped up in the brand. If the way the brand is presented is continuously evolving to meet your markets on their turf, then it's good. Think about this.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Generation, Marketing] 10 Fast Facts About Groupon
    Groupon officially filed to be traded on the public market. million subscribers and a solid foothold in that region’s market. As a result, the company now generates more business internationally  (53.8% of revenue) than in North America (46.2% of revenue). million in online marketing in 2010. Cutting Groupons. 70 million.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Generation, Marketing] Seven Expert Social PR Guides and Tips
    Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation, Marketing] Attention B2B Marketers: Go Digital or Go Home
    As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. Let’s break it down: 2004/10 years ago: Manufacturers who engaged in digital marketing (namely search marketing) were true Innovators. and B2B marketers were beginning to notice.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2011
    [Generation, Marketing] 5 Reasons Why You Should Transform Your Marketing Agency—NOW!
    This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Generation, Marketing] “You’d make a great CMO for a midsized software firm”
    Spoke with the SVP of global marketing for a mid-sized software firm recently. They say I’d be great for heading global marketing and reporting directly to the CEO. In fact, I just wrote a great comprehensive marketing plan for a small, fast-growing software firm. Let’s discuss how my marketing plan can help you.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Generation, Marketing] 8 Ways to Think More Like a Publisher & Less Like a Marketer
    You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content , inbound marketers must constantly be creating content, much like a publisher does.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [Generation, Marketing] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining  social media and email marketing? paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Generation, Marketing] The SEO Journey – How long before you start seeing results?
    Even when there are two businesses in the same field competing for the same target market, SEO won’t work the same for both of them because of the above differences. Other SEO techniques include building one’s link profile and content marketing, which you can carry out along with technical changes. Guest post by Jack Dawson. Month #2.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Generation, Marketing] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Without knowing where these high value leads are coming from, how can you truly demonstrate the success of your marketing campaigns? The Importance of Phone Leads.
  • MARKETING ACTION  |  FRIDAY, AUGUST 30, 2013
    [Generation, Marketing] Email Marketing Lessons from the DMA 2013 Compliance Report
    The mission of the Direct Marketing Association (DMA) is to advance and protect responsible data-driven marketing, which covers both direct mail and email. The most complaints by far were generated by consumers who wanted to unsubscribe from a real-world mailing or catalog list. Email Marketing Pass-the-buck.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Marketing] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. B2B marketers should always be looking for new ways to add fresh and engaging content to their site, and one of the easiest and most effective ways to do so is by taking a look at what’s already there. The result?
  • E-QUIP  |  SATURDAY, MARCH 23, 2013
    [Generation, Marketing] What Are the Best Online Marketing Practices?
    There are no aspects of selling that technical professionals struggle with more than cold calling and lead generation. That's the most tangible result of effective marketing, and these days the best marketing practices are increasingly moving online. There's another value to blogging apart from it's direct marketing impact.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Generation, Marketing] 60 Seconds not this week
    Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ My thanks to our fans, but no 60 seconds this week. Download How to Find New Customers.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation, Marketing] The 25 Best Slideshare Presentations Of 2013
    You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any  B2B content marketing  program. The Content Marketing Deluge.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation, Marketing] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.
  • INBLURBS  |  MONDAY, JANUARY 31, 2011
    [Generation, Marketing] Nobody will buy from you. Exempt your Buyer Personas
    You need to know more about them, before you market to them! You need to do this to make sure that your marketing is reaching your buyer persona the right way. Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Therefore you need to create Buyer Personas. Descriptors.
  • FUNNEL FOCUS  |  TUESDAY, JUNE 1, 2010
    [Generation, Marketing] 6 Advantages of Progressive Forms for B2B Marketers
    In B2B Marketing, gating premium content with forms is the practice for building in-house lead databases. Whether offering a white paper, eBook or Webinar, providing in-depth, expertise content your prospects want badly enough to fill out a form is a common lead generation challenge. Progressive forms give marketers an edge.
  • E-STORM  |  TUESDAY, SEPTEMBER 29, 2009
    [Generation, Marketing] Analyzing the Impact of Multichannel Marketing: A Case Study Told.
    Yet one can’t help but notice that online, direct and brand marketers still act very much within their own silos, establishing KPIs that are specific only to a given channel or driving online strategy that is separate from offline media scripts, and vice versa. Can you, as a marketing organization, say the same? Privacy Policy
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, OCTOBER 18, 2012
    [Generation, Marketing] Content Marketing The #1 Driver Of Leads For B2B Marketers
    A recent study by B2B Magazine  identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. Repurpose. Regenerate.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, APRIL 7, 2010
    [Generation, Marketing] Wake up and Send More Email
    From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge. See: Ready to Welcome Your New Leads? Social media highlights.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Generation, Marketing] 5 Data-Fueled Selling Ideas That Work
    Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Here we look at five reasons why your business should be investing time and effort in mining your marketing database. 1. Marketing Efficiency
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Generation, Marketing] 10 Ways To Become a SlideShare Marketing Master
    Presentations span all aspects of the company from sales and marketing to product development and human resources. Now that we have an understanding of how people use SlideShare, let's look at how marketers can make this platform a useful instrument in their inbound marketing tool belt. 10 Ways to Master SlideShare. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 1, 2011
    [Generation, Marketing] Is there really any hope for paid digital content?
    I’ve been involved in a couple interesting scenarios lately involving the idea of paying for digital content. I am a contributor to the awesome Content Marketing Institute but customers told CMI that they don’t have the time or budget to pay for more content. timely and vital subject for bloggers and marketers is it not?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Generation, Marketing] 10 Signs You're Failing at Marketing Automation
    All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. Here are 10 signs that you are failing at marketing automation. Marketing can be hard.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Generation, Marketing] How Pandora Leverages Personalization in Email Marketing
    To learn more about email marketing, don't forget to register for our Science of Email marketing webinar. Matt Nichols, Pandora's Director of Marketing, recently talked about how his company drives conversion with email. So, how granular can you get with personalization in your email marketing? Are you a Pandora listener?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation, Marketing] The ROI on sales — more of the interview with Jim Burns of Avitage
    And what do you see and expect from marketing to help them to do that?  So how is marketing generating and cultivating leads through a sales ready status. Tags: Lead Nurturing Management best practices lead generation marketing campaigns They find some periodically, but it’s not a reliable process.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2011
    [Generation, Marketing] Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith
    In this interview, he shares insights gained from extensive research on marketing automation , and discusses their potential to maximize an organization’s overall performance. Tell me a bit about why you decided to perform some research into marketing analytics. Which non-obvious metrics should B2B marketing professionals be tracking?
  • ANYTHING GOES MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Generation, Marketing] How To Build a Lead Nurturing Culture Part I
    How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Generation, Marketing] How to Cut Your Marketing Cost-Per-Sale
    Much attention is paid to the cost per lead in B2B lead generation. Its marketing and advertising efforts result in a list of 200 leads that costs it, for the sake of simplicity, $5,000. For more information download our FREE e-book: Bridge the Divide Between Sales and Marketing.” . How to Get More Sales Out of Leads.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    The truth is that there is actually a lot to be gleaned from the younger generation. Here are a few tips savvy social marketers can take away from teens: Don’t take life (or your business) too seriously. They are, after all, the next generation of consumers and decision-makers. Time-Saving Tips for Social Media Marketing.
  • SALES LEAD INSIGHTS  |  TUESDAY, MARCH 10, 2009
    [Generation, Marketing] Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?
    After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Generation, Marketing] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Targeting & Segmentation Email Marketing personalization prospecting research sales segmentation selling targetingWhy would I do all your prospecting work for you?
  • SALES LEAD INSIGHTS  |  FRIDAY, JULY 31, 2009
    [Generation, Marketing] A List of B2B Lead Qualification Criteria by Category
    I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Generation, Marketing] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. Timely.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Generation, Marketing] You’ve Heard Of Big Data But What Is Big Content?
    In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The percentage should be big enough that you can generate enough pieces to gain some real insights into what works and also to move the needle on SEO. Content Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Generation, Marketing] Mike Volpe, CMO of Hubspot interviewed by Lisa Nirell of EnergizeGrowth – guest on my show
    Please note that I was once a guest on HubspotTV with Mike and Karen Rubin , and Lisa is an upcoming guest on Marketing Made Simple TV. She has some terrific data from interviews with Chief Marketing Officers to share with our viewers. We invite you to check out our SCORE demand generation program too. What do you think?
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Generation, Marketing] 5 Ways to Instantly Improve Marketing With Data
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Keep reading! 1. Referral Sites.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Generation, Marketing] B2B Sales and Marketing And What They SHOULD NOT Do Together
    If you get into conversation with a head of sales or marketing and the subject of “collaboration” comes up, it won’t take you long to realise that there has been a history of low to non existent team work between these two important functions – B2B sales and marketing. Where as the market is made up of.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Generation, Marketing] 3 Brand Publishers You Should Copy
    Brand publishing is an emerging aspect of digital marketing where content is created to capture consumers at various stages of the buying cycle. Brand design consultants Mark-making define brand publishing as “a marketing strategy where brands treat themselves not as advertisers, but as content publishers.”
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Generation, Marketing] [Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation
    Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. What marketing tactics should be the highest priority? Are speaking engagements worthwhile?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Generation, Marketing] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. What’s the best lead generation tactic? Email Marketing: The importance of lead nurturing in the complex sale. Boy asks girl out.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Generation, Marketing] 4 Ways to Leverage Conversion SEO for Ecommerce Marketing
    If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue. Identify revenue-generating keywords. Identifying revenue-generating keywords is a life-long asset to a store. Connect with HubSpot
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Marketing] 11 tips and tools to jump-start your SEO
    Marketing Grader  from HubSpot can tell you. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. Photo credit: Sean MacEntee. So what are you waiting for?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Generation, Marketing] 12 Experts Define Key Performance Indicators (KPI’s)
    Generate 50% more leads. Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. The post 12 Experts Define Key Performance Indicators (KPI’s) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Rob Petersen, {grow} Community Member. Really.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation, Marketing] Boost Your Marketing Offers Through Education & Testing
    Though there are probably hundreds of tiny tweaks you can make to better optimize your landing pages, two elements remain the engines behind lead generation: education and testing. You should be using your site to constantly educate prospects and test marketing offers. Tracking performance remains the foundation of lead generation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Generation, Marketing] Where Is Content Headed?
    Marketing (As We Know It) Is Doomed! The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. This is putting much more focus on the content brand marketers create ahead of the channels they use. This is why marketing is hard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation, Marketing] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . With more than 60,000 attendees, the event highlighted session content relevant to every line of business title.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 7, 2012
    [Generation, Marketing] How to Build a Lead Scoring Program
    By Ashley Furness, guest blogger and Software Advice market analyst. In it, VisionEdge Marketing President Laura Patterson demonstrates how to use “fit” and “behavior” metrics to rate your leads. This can include queries such as: Is it in the right market? Then, what to do with the scores once they are determined.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation, Marketing] 5 Actionable Skills to Improve Inbound Marketing Innovation
    This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. As you know, innovation is the fuel that drives any successful company. Questioning.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 10, 2013
    [Generation, Marketing] Parlez-vous B2B? The dangers of using jargon in your marketing
    As businesses use more jargon, why is it us marketers are speaking a different language? But if he were around today to see the mess the ‘science’ of marketing – in particular B2B – has got itself into, he may well have rethought this stance… A rude awakening. Lessons from the web. ” Can’t.
  • UNDER THE ARCH  |  FRIDAY, AUGUST 23, 2013
    [Generation, Marketing] How to Write Speaker Proposals That Get Chosen
    By Kathleen O’Neil, Marketing Strategist In a recent post, I wrote that companies should not sponsor trade shows that it does not present at because they’re missing out … Continue reading → The post How to Write Speaker Proposals That Get Chosen appeared first on.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Generation, Marketing] 14 B2B Blogging Best Practices from Creation to Promotion
    Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . Where will they see this post?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] 8 Steps to a Great Landing Page
    Will sales follow up at this point, or will marketing continue to nurture the prospect? 8. The post 8 Steps to a Great Landing Page appeared first on Marketing Action Blog - Act-On. Lead Generation landing pages Does anyone remember what we did before landing pages? Get a visitor to buy. This includes registration of course.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, MARCH 4, 2010
    [Generation, Marketing] Skill Set For Content Marketing: Number Crunching and A Gut Feel
    Now that I’m doing content marketing for clients, the feedback is a pop-up suggesting I tweak the title or juice up the metadescription. Or at least that’s how it works in Hubspot (screen show below,) an integrated marketing platform I’m considering for my clients who are using blogs to generate prospects. Clean it up.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Generation, Marketing] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. And so would Sarah Hodges , the founder of Intelligent.ly , head of marketing for Smarterer , and all around data factotum. Strategy & Leadership and Marketing classes are also in high demand. My colleague Elle Woulfe would get a call.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Generation, Marketing] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 18, 2010
    [Generation, Marketing] Top 10 Clichés to Avoid in B2B Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Generation, Marketing] CMOs Need to Grow Up to Sit at the C-Level Table.
    In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies.   And Trish Bertuzzi commented that the CMO’s job “…just got a whole lot harder.”. Speak Business, Not Marketing. George Hollister.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Generation, Marketing] New Chart: Biggest Challenges Facing Email Marketing in 2011
    Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Generation, Marketing] The Top 12 Marketing News Updates You Should Be Thankful For
    As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look! instead of business pages.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    For the uninitiated, “MoFu” refers to "Middle of the Funnel." As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. It’s still a numbers game.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 20, 2014
    [Generation, Marketing] Welcome to Find New Customers client Mintigo
    Marketing Starts with Intelligence. If you’ve ever run a marketing campaign that didn’t live up to expectations, you need Mintigo. Using the power of big data analytics, Mintigo uncovers marketing intelligence about all the accounts and prospects in your market. Grow New Markets. Welcome Mitigo. Why Mintigo?
  • B2B LEAD BLOG   |  MONDAY, JULY 25, 2011
    [Generation, Marketing] Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions
    During Tuesday’s B2B Lead Roundtable webinar, Dave Elkington, Chairman and CEO of InsideSales.com, shared the juiciest statistics and trends from these analyses to help B2B marketers optimize inbound lead contact, qualification and close rates. Most sales professionals give up trying to reach a lead after an average of 1.29 million.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation, Marketing] Best Social PR Guides and Tips of 2010 (So Far)
    by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation, Marketing] LinkedIn to Offer Marketers More Value via 'Follow Company' Feature
    HubSpot jumped on generating a following right away. Why Marketers Must Act Now. This all sounds very vague to us, but we think the potential for an improved emphasis on company followers is an interesting and exciting thing for LinkedIn marketers. Therefore, marketers should get a head start on their competition!
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Generation, Marketing] Marketing Rant: Don't Be a Freaking Wuss With Your Email List
    Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I''ll explain the situation. It is possible that I am totally and utterly wrong. I was talking to a marketer recently. This marketer told me that he only dared send his email list one email a month. That''s all. Rant over.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Generation, Marketing] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 That’s the idea behind Marketing Made Simple TV. One of the biggest differences between the old show, Mad Marketing TV, and Marketing Made Simple TV is our massive syndication network. million people! MarketingMadeSimple.tv. CMO.com.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Generation, Marketing] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013. Manage the lead volume generated by inbound marketing with CRM Intelligence.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 9, 2010
    [Generation, Marketing] Are You and Your Customers Hungry for Social Media?
    Audience: Senior Executives, Marketing and Sales Professionals. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. Social Media for Lead Generation. Emerging Channel for B2B Lead Generation (eMarketer). eMarketer).
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Generation, Marketing] Betting Big on Marketing Automation
    Sales & Marketing funnel by SEOMOZ. Marketing automation continues to be a key item in many marketing departments’ budgets. According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation, Marketing] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. As marketers we need to understand what media people are engaging with and when, and how we capitalize on it to drive leads. As consumers, we love media. Call Tracking
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Generation, Marketing] Delivering Business Results with Social Media – Keynote Talk
    Recently, Jeff Ogden( @fearlesscomp ), President of the lead generation company and global marketing firm Find New Customers delivered the keynote talk at the BMA-NJ Social Media Symposium. Interviews & Guest Appearances content marketing Find New Customers Mad Marketing TV management-best-practices social media
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [Generation, Marketing] What Is Lead Management?
    Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Generation, Marketing] Small Manufacturers Use Social Media Effectively
    Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Generation, Marketing] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 21, 2012
    [Generation, Marketing] What Can a Outsource CMO Do for Your Startup Company?
    More startup businesses are adopting a model of outsourcing certain business functions such as  marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.
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