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  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Marketing] Getting the Most From Your Marketing Assets
    Getting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”? The traditional answer to the question  “what is a marketing asset?”  is  CONTENT. Let’s take a look at the various ways marketing assets can be promoted. Try it for free today!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Generation, Marketing] 12 Noteworthy Examples of B2B Companies on Instagram
    Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. Instagram is a social media platform unlike any other. Microsoft.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] 8 Steps to a Great Landing Page
    Will sales follow up at this point, or will marketing continue to nurture the prospect? 8. The post 8 Steps to a Great Landing Page appeared first on Marketing Action Blog - Act-On. Lead Generation landing pages Does anyone remember what we did before landing pages? Get a visitor to buy. This includes registration of course.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Generation, Marketing] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. The king of visual social media, Pinterest has emerged as one of the most powerful lead generation tools on the web and is possibly the most effective way to share photos with a large audience.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur’s a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Filed under: Demand Generation , Fearless Competitor , Find New Customers. Demand Generation Fearless Competitor Find New Customer
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Generation, Marketing] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. While some have revolutionary ideas that bring us to the edge of our seats, others make us sink back into our seats and think, “Gosh, we totally forgot about that!” In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See.
  • KEO MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Generation, Marketing] Five Stats That Make the Case for B2B Content Marketing
    Effective lead generation is a vital ingredient for business-to-business (B2B) success. Without If that is the case, then here are five statistics about lead generation that may help; they shine some light on conversion rates. The way to connect with these people is to have a strong content marketing plan. Content Marketing
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [Generation, Marketing] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. We looked at some blogs that generate the right kinds of leads, and we noticed a few patterns. That’s not a typo. Blog About Trending Topics.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Generation, Marketing] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.  Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Generation, Marketing] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. What are the goals of your social media marketing program? This inches of snow to melt. Enjoy! Analyze Your Audience.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Generation, Marketing] How to Measure Your Sc hool's Marketing Funnel
    The beauty of digital marketing is you can actually connect the dots all the way through your enrollment funnel. If you're not generating enough traffic, you're putting the rest of the marketing funnel and admissions team under a lot of pressure to squeeze out a full enrollment class from a smaller than desired pool of prospects.
  • HUBSPOT  |  SATURDAY, JANUARY 2, 2016
    [Generation, Marketing] How to Come Up With Good Ideas More Often: Practical Skills for Boosting Creativity [SlideShare]
    Creativity 101 put together the below SlideShare on how to generate more ideas using a few proven techniques. Check it out to learn more about how to produce more ideas: Inbound Marketing Content Marketing Productivity Daily SyndicationThis post originally appeared on Agency Post.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 14, 2010
    [Generation, Marketing] Marketing Automation Acceleration service launched
    John Neeson of SiriusDecisions estimates that “less than 25% of those who have marketing automation are taking full advantage of the system’s functionality.&#. Chris Selland Capital says “For the most part, marketing automation outsourcing is the way to go. About Find New Customers LLC.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Generation, Marketing] 5 Things Spotify Can Teach You about Content Curation
    Lesson #4: Incorporate User-generated Content. These user-generated playlists can be searched and accessed by anyone on the platform, adding to Spotify’s vast library. By allowing the user to generate content for the platform, Spotify gets the best of both worlds: free content and additional buy in from Spotify members.
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Generation, Marketing] E-Mail Will Drive Traffic to Your Website
    This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Generation, Marketing] Drip Campaigns: Tips From Marketing Automation Monday
    Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JUNE 2, 2010
    [Generation, Marketing] Will the spirit of innovation and new thinking that characterise marketing in the recessiondissipate now that growth has returned?
    Did the spirit of innovation really characterise marketing in the recession? Marketing got a lot 'quieter' in the recession. Marketing departments went for the 'let's keep our heads down and hope no one notices us' approach. At a recent IDM B2B conference there were indeed some fantastic examples of marketing innovation.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Generation, Marketing] 7 Referral Program Best Practices For Wooing Customers
    Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads. 1. Get But only 29% do on average.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 14, 2011
    [Generation, Marketing] Leveraging Social Media to Expand the Power of Sports Marketing
    Marketers understand this. Conventional channels for sports marketing, like logo placement on helmets and jersey, generate CPM and reinforce name recognition. With the growth of social media, the web will become a most important platform for a company’s sports marketing efforts.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Generation, Marketing] Webinar Recording: Email Marketing Is Not Spamming. It Is An ROI Generator
    Opentopic blog >> digitalvidya.com Webinar Recording: Email Marketing Is Not Spamming- It Is An ROI Generator Did you know email marketing is not dead? Direct Marketing Association reports, for every $1 spent on advertising, the Return on Investment is approximate $43 which can go up to $70 if implied carefully.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Generation, Marketing] 3 Reasons Why Your Webinars Suck
    Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Events are a critical part of any B2B marketing plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Generation, Marketing] What it’s like to be hugged by a brand. Literally.
    What are some of the biggest digital marketing trends right now? Marketing automation. Lead generation through inbound marketing. On the one hundredth episode of Douglas Burdett’s fine Marketing Book podcast , the legendary Philip Kotler described the importance of P2P in his new book  Marketing 4.0:
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 8, 2010
    [Generation, Marketing] Tell your marketing stories with analogies
    Everyone talks about the need to integrate Sales and Marketing. The smart folks at Corporate Visions used a new way to broach the subject of sales and marketing alignment for their Marketing and Sales Alignment Executive Forum coming up October 7-8 in Lake Tahoe, NV. B2B Marketers can learn from this approach.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Generation, Marketing] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers. Attraction Metrics.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Generation, Marketing] Are You Making the Biggest Internet Marketing Mistake?
    Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. It appeals to marketers with its promise of cost-effectively attracting prospects who are genuinely interested in their products and solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Generation, Marketing] The Time for Twitter is NOW
    In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans. How to use Lead Generation Cards as a free business-building tool. Are you using Twitter for your business?
  • B2B LEAD BLOG   |  WEDNESDAY, AUGUST 3, 2011
    [Generation, Marketing] Attention B2B Marketers: There’s Gold in this Graphic
    Tweet In the infographic below, MarketingSherpa gives us a sneak peak at key findings from their upcoming 2012 B2B Marketing Benchmark Study, which will undoubtedly be discussed in detail at their B2B Summits in Boston this September and San Francisco this October. Share and Enjoy: Marketing StrategyClick here to learn more.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 18, 2014
    [Generation, Marketing] Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog
    You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling content, you won’t get great content marketing results. Generate ideas for blog posts to help you simplify the process. Blogs are still the best darn marketing tool on the planet!The
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Generation, Marketing] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Why doing the unexpected generates results. Jeff interviews top marketing experts every week. B2B Marketing expert known as the Fearless Competitor. Overview.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Generation, Marketing] Is Your Marketing Automation Toast?
    I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. In these circumstances, marketers must face the unrealistic expectations presented to them head-on. Sound like automating marketing via a demand center?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation, Marketing] Interesting insights from Google Analytics
    B2B Lead Generation | Traffic Sources. That means when people type keywords like “ B2B Lead Generation &# into Google, we show up. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Check out this image. Some interesting data here. Our take-away follows.
  • AVITAGE  |  WEDNESDAY, JUNE 3, 2015
    [Generation, Marketing] New Sales Competency – Use Content to Sell
    First, because in most B2B business models, sales people must still generate 60-90% of leads. They must do this of course, without the legions of content marketers who’s primary day job is to create content, deploy content to well-honed lists and social channels using marketing automation systems and related social media technologies.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 15, 2012
    [Generation, Marketing] Don't Miss These Great B2B Marketing Webinars
    For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Thank you, Holger Schulze
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Generation, Marketing] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. Marketing works best when the agency & client can trust each other, leading to results that will both impress the CEO and break down barriers of cynical consumers. Fournaise Marketing Group.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 13, 2012
    [Generation, Marketing] Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle
    by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. Ready to get started?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Generation, Marketing] BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference
    Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Generation, Marketing] How to Boost Mortgage Lead Generation Campaigns – LeadsCon
    Opentopic blog >> leadscon.com Every campaign goal requires a different strategy, but no niche is quite as unique as mortgage lead generation. When it comes to getting leads for finance clients, marketers need to keep in mind that the selection process is long, complex and ever changing. Marketing ROI Cmo marketing roi
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Generation, Marketing] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Content marketing plays a prominent role, and for good reason. So why does there still seem to be a disconnect between marketing and sales when it comes to attracting and converting the modern buyer? No surprise there.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Generation, Marketing] The 3 Most Common Objections to Online Marketing for Professional Services
    In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [Generation, Marketing] New Research on Why CRM Fails…Also Lessons for Marketing Automation
    The four key insights that the authors drew from their research are equally applicable to marketing automation.  They are (verbatim): “If the appropriate marketing capabilities are not developed, little or no return will be generated from investments made in CRM.&#. How different is this from where your marketing is today? 
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Generation, Marketing] 101 Signs You're an Inbound Marketer
    We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. You use tools to streamline as much of your marketing as possible.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Generation, Marketing] 20 Variables Every Marketer Should Be Testing
    We talk a lot about how marketing analytics is key to inbound marketing success. While we believe marketers should constantly be testing their marketing , the first step is identifying the different marketing variables you can test. 20 Variables to Test in Inbound Marketing. 1. In a pie chart? graph?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Generation, Marketing] 8 Big Ideas to Drive B2B Buzz
    A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.  Yet despite these challenges there are several fundamentals that are sure to generate WOM buzz … even for B2B marketers.  B2B is a unique beast.  What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 9, 2010
    [Generation, Marketing] The Marketing Dashboard imperative
    Today it’s imperative that marketers have metrics on the results of their marketing spend. Over time you can refine your marketing spend for optimal results. This is why a marketing dashboard is an imperative for B2B sellers. Below is a sample marketing dashboard I found online. Add more resources.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 16, 2016
    [Generation, Marketing] 3 Brand Marketing Strategies for Dealing with Weird User-Generated Content
    If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity. User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Content Strategy MarketingWho do you remember from high school?
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 18, 2016
    [Generation, Marketing] Mi6 Agency’s Top Charts for Dec 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Ask key stakeholders in your company why you want to generate traffic to your site from mobile devices. What Channels Do Marketers Use for Product Launches?
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Generation, Marketing] Optimizing Your Content for Account-Based Marketing
    For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. In this blog post, we will take a deeper dive in order to better understand ABM and how it can affect your content marketing. This is where Account-Based Marketing can come into play. Let’s Get Cookin’!
  • SNAPAPP  |  FRIDAY, APRIL 13, 2012
    [Generation, Marketing] Your Content Board: How to Generate and Remember Marketing Ideas
    One of the challenges of sustaining your marketing campaign is coming up with fresh and engaging ideas day after day. Your mailing list will notice when you get bored with your campaign -- because they'll be getting bored with it too. A "content board" can keep your marketing engaging and fun by providing you with a constant source of ideas.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Generation, Marketing] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    " You know me: everything makes me think about marketing, and this is no exception. In our busy lives as B2B marketers, there is so much to do and so much to learn. Thinking about the sentiment above, ask yourself this: Are you needlessly working on things that aren't going to generate a return until something else is fixed?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [Generation, Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Jeff Ogden is President of the B2B lead generation company  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few lead generation companies in New York. Go start something. What do you think?
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Generation, Marketing] How to Create 200 Hours Worth of Marketing Content in One Night
    Marketers don’t always have it so easy (wait. Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. So how do you push past these obstacles and keep your marketing going strong through the rough patches on your calendar ?
  • ANNUITAS  |  TUESDAY, AUGUST 5, 2014
    [Generation, Marketing] Buyers Don’t Care About Your Sales Funnel
    Perhaps this is the problem with so many organizations and their inability to be effective with Demand Generation and Content – according to a study we conducted here at ANNUITAS of enterprise B2B organizations, only 2.8% of organizations claimed they are effective at achieving their goals.  Pretty anemic! 
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Generation, Marketing] Are Community Forums Good for Manufacturers and Industrial Companies?
    community forum overcomes this challenge because new content is user generated. This kind of user-driven content that focuses on them and not on the manufacturer is the very essence of social media marketing. This kind of market intel is invaluable. See Content and Social Marketing: Connecting and Engaging with 10K+ Engineers.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Generation, Marketing] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    Before getting started with lead nurturing (with marketing automation), let’s make sure the following steps take place: Goal establishment. . Assign each a score that is agreed upon between sales and marketing teams.  Add the prospect to a Salesforce Campaign, if you want to assign the lead to a specific marketing campaign.
  • SALES ENGINE  |  THURSDAY, MARCH 3, 2016
    [Generation, Marketing] Matt Spangler of Compass Disrupts an Industry With Content Marketing
    Everyone at some point is thinking about where they’re going to live, whether it be buying or renting, but the industry has seemingly been untouched by the powers of great design and storytelling, media, and content generation. We can tell the stories about all the cities that we’re in and what the markets look like there.
  • CONTENT STANDARD  |  TUESDAY, MAY 19, 2015
    [Generation, Marketing] How Much Value Do Your Salespeople Generate with Thought Leadership?
    While the term “thought leadership” predates the idea of content marketing, the two are surprisingly similar in definition: Both deal in innovative ideas and measure quality by the degree to which they offer value. Personally, I blog about everything from content marketing and entrepreneurship to feminism. No one.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Generation, Marketing] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Why doing the unexpected generates results. Jeff interviews top marketing experts every week. B2B Marketing expert known as the Fearless Competitor. Overview.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Generation, Marketing] Break Free: Five Marketing Challenges Holding Back Your CPA Firm
    Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. SEE ALSO: The Future of CPA Marketing. The problem here is twofold.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Marketing] Marketing Minds: Lizzie Schreier – Director Digital / Social Engagement @ Allstate
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation, Marketing] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide.  These are just the tip of the iceberg.  So while marketers may enjoy a wealth of riches to choose from, not all choices are suited well for you.  Beyond the old (can we really say that? 
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Generation, Marketing] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. But there’s a lot to inbound marketing that needs to be understood. Happy reading! 1.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Generation, Marketing] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. How did this peripatetic marketing expert rise to the top of his game? Interestingly, the first step on his path to marketing success had nothing to do with marketing per se. To say that Brad Geddes is a Visible Expert is an understatement.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 13, 2005
    [Generation, Marketing] B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Generation, Marketing] 17 Compelling and Highly Usable B2B Marketing Statistics
    This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 Powered by Logic In Motion.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Generation, Marketing] B2B Video Marketing Tips
    2015 was widely touted as “the year of video marketing.” ” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing results and ROI. Here are a few things to keep in mind to help video marketing work for your B2B firm: Create a plan.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Generation, Marketing] What’s Hot and What’s Not in Content Marketing for 2012
    Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Content marketing is still in its infancy, but some practices already have gained favor and others have faded away.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Generation, Marketing] A (good) data-driven business is a customer-centric business
    The days when marketers could make decisions solely based on intuition or gut feeling are over. Marketers have […]. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the customer.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation, Marketing] The Evolution of a Marketer
    by Maria Pergolino B2B Marketing: The Evolution of a Marketer. The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today. Selling a product, plain and simple.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 4, 2012
    [Generation, Marketing] 5 Tips To Create A Sales Call Center That Works
    Sales and marketing are really just 2 sides of the same coin. have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature. With these simple tips you will have created a sustainable, Revenue Generating Sales Force, that can handle any product or service. 
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Generation, Marketing] How to Structure a Kick-Ass Marketing Team for Any Company
    Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent. GREAT!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation, Marketing] 4 Mistakes Marketers Make With QR Codes
    Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2011
    [Generation, Marketing] RightNow, Oracle and The Customer
    His customer focus permeates RightNow’s marketing as well.  More subtly, we were one of the first SaaS companies to post our pricing publicly and we remain the only marketing automation vendor to offer a money back guarantee. Demand Generation Evernote Oracle RightNow salesforce.comMe, I have a different angle.
  • WEBBIQUITY  |  TUESDAY, APRIL 27, 2010
    [Generation, Marketing] How Marketers are Using Social Media for Business: New Report
    Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question. Digg this!
  • MARKETING ACTION  |  TUESDAY, JUNE 3, 2014
    [Generation, Marketing] The Art (and Science) of Forecasting Lead Requirements
    The ability for marketers to forecast the number of new leads to be generated is essential for any analytically driven B2B organization. This methodology is more widely used because it starts with the organization’s financial goal, which gets the marketing department in sync with the broader organization. The deeper dive: 1.
  • THE ROI GUY  |  TUESDAY, DECEMBER 17, 2013
    [Generation, Marketing] On-Demand: Leveraging Value Marketing Tools to Generate More Leads / Sales Ready Opportunities
    Alinean B2B interactive marketing Benefits Estimator Diagnostic Assessment interactive smart content interactive white paper Pisello ROI Calculator TCO Calculator Value Marketing webcast Webinar Click to download the deck: [link] Click to review the recorded session: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=63344237&rKey=da17be42ec92d65c.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Generation, Marketing] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click!
  • B2B LEAD BLOG  |  MONDAY, APRIL 15, 2013
    [Generation, Marketing] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
    I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” But we marketers often cannot control the practices on the sales side of the fence, and this massively impacts our ability to show ROI. million.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 13, 2009
    [Generation, Marketing] How much is too much? Frequency management and control
    It's the same thing in B2B marketing. Use your understanding of your audience's response to your marketing (their Digital Body Language) to segment them into groups. Tags: emotional unsubscribes Digital Body Language inbound marketing Email marketing Email Frequency demand generation conversation. Aunt Hilda?
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Generation, Marketing] Your Crash Course to Offering a Crash Course
    With that information, you then have the chance to market to that lead in the future. Best Practices Marketing Revenue Generation Blog Crash Course Website ConversionConverting visitors often requires giving away something of value. This method ties in well with making an offer when a customer tries to exit a page.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 19, 2013
    [Generation, Marketing] What Your Instagram Filter Says About You [Infographic]
    by Jason Miller Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. B2B Marketing Infographic
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Generation, Marketing] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear. Align sales and marketing objectives. Why did we ask? Here's the problem.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Generation, Marketing] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Generation, Marketing] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 24, 2009
    [Generation, Marketing] MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
    If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation, Marketing] A Thought Leadership Marketing Strategy Based on Research
    At the heart of solid thought leadership marketing is a true understanding of your market. Inevitably, clients will see things differently than you do, and good thought leadership marketing incorporates that perspective. Your market positioning. Any Industry Content Marketing Online MarketingWhy is this?
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Generation, Marketing] A Marketer's Guide to Tracking Online Campaigns
    Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. Here's the important part.
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Generation, Marketing] 2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week
    I hate to break it to you, my fellow merrymaking marketers, but. If you''re like me, most of your resolutions can be lumped into one of two broad categories: 1) health/fitness, and 2) marketing. Marketing Resolutions to Start the New Year Right. 2014: A Year of Self-Doubt for Marketers. marketing tips for 2014.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 18, 2010
    [Generation, Marketing] How to Generate Leads Using Search and Social Media webinar tomorrow
    Join me tomorrow (Thursday, August 19) for a complimentary live webinar with MarketingSherpa's Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media” Here's a chart of how Marketers are currently using Social Media. You're probably hearing the words "inbound marketing" more and more these days.
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation, Marketing] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. Susan Ganeshan, CMO of customer experience management platform Clarabridge, joins Moneyball for Marketing to discuss how to reap the benefits of listening to customer feedback.
  • READYPULSE  |  THURSDAY, APRIL 28, 2016
    [Generation, Marketing] What is Social Influencer Marketing & Why Do You Need It?
    The recent explosive growth of influencer marketing will cause any brand or marketer to question what this new concept means for business. Defining and analyzing the benefits of social influencer marketing will help you better understand if implementing a similar program is a good fit for your company. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Generation, Marketing] 5 Essential Functions for Every B2B Website
    What website strategies should you pursue for business marketing?  Lead generation.   The perennial number one goal of just about every business marketer is generating sales leads. But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. . Community.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation, Marketing] A Content Marketing Strategy Lesson From…Miley Cyrus
    Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. You just might be able to take your content marketing to that next level. Now, back to Miley.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Making the Most of Your Webinars
    On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. United States License.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Generation, Marketing] How Inbound Marketing Can Boost Enrollment for Daycares
    If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”. Inbound Marketing
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Generation, Marketing] How to Write Headlines That Get Shared And Drive Traffic
    This idea of sharing without reading generated a bit of a storm a few years ago. What Every Content Marketer Needs To Know About Writing Headlines. 80% of Content Marketing Success Rests in the Headline 7 minutes 20 seconds. The Advanced Marketing Institute’s tool works differently. Headlines make the blog post. Now what?
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 11, 2010
    [Generation, Marketing] Marketing to key accounts: It's all about the relationships
    I was interviewing a Key Account Manager for a large tech firm the other day, and was struck by her comment that she wanted the firm's marketing people to be much closer to her customer. Most important, the content and events that she saw from marketing were simply too generic. The marketing folks certainly understand this.
  • ION INTERACTIVE  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation, Marketing] Meet the Content Marketing Innovators: Scott Stano
    Scott Stano, Director, Global Demand Generation, Arcserve. Meet Scott Stano, Director of Global Demand Generation at Arcserve — a comprehensive solution for organizations which provides assurance that they can recover their data and applications when needed—and our fourth Content Marketing Innovator this week.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Generation, Marketing] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Generation, Marketing] Super Tools for Your Content Marketing Plan: Video and Webinars
    If you are like most firms, your 2016 content marketing plan looks a lot like your 2015 content marketing plan. Maybe it is time to consider a few new tools that, while not required, could supercharge your marketing efforts. Content marketing layers content upon content. Technology Content Marketing Online Marketing
  • CONNECTING ELEMENT  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation, Marketing] A digital marketing intern’s journey into the unknown
    Ever wondered exactly what life is like at a busy digital marketing agency? The post A digital marketing intern’s journey into the unknown appeared first on Connecting Element. Blog content marketing digital marketing agency email marketing Generation Z web designOur intern, Elliot, spills the beans.
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