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  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 9, 2013
    [Generation, Marketing] Why inbound for B2B Marketing?
    In 2013 inbound marketing has been the talk of the town. “The way you position your content is a function of who you are targeting, what channel you are promoting on and what action you are trying to influence” Budgets are tightening and inbound is more economical on the marketing purse strings. But why? link]. But why?
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Generation, Marketing] The Who, What, Why & How of Sharing Information [Infographic]
    90% of content is generated by 2% of Twitter users. Corporate Marketing Infographics Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Selectives: These sharers are resourceful, careful, and thoughtful. YouTube reaches more U.S.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation, Marketing] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. Advertising & Mktg.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Generation, Marketing] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. Check out the infographic below, created by KISSmetrics , to learn more about LTV, how you can calculate the lifetime value of your customers, and how you can use that information to optimize your marketing spend.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 23, 2010
    [Generation, Marketing] 4 Marketing Trends to be Thankful For
    If there’s anything constant with marketing in the last ten years, it’s change! It’s so easy to complain about change and what it has “done” to marketing and business. As our American Thanksgiving holiday approaches, I thought I’d write about what I think we as marketers can be thankful for. 4.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Generation, Marketing] Marketing Automation Software Stays Hot | Neolane secures $27m investment
    Keep in mind that most companies need the help of companies like AcquireB2B , PointClear or Find New Customers to help with challenging issues such as buyer personas, lead nurturing, lead scoring and content marketing. __. Conversational marketing technology provider Neolane has gained $27m in funding. Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Generation, Marketing] The Changing Nature Of Work [Slideshare]
    In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Generation, Marketing] Database Marketing, Going Back to Basics for the New Year
    We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. Other names in target businesses IN target market sweet spot. Other names in businesses NOT in target market sweet spot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Generation, Marketing] The Anti-Blog Post to Writing Better Blog Posts.
    In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. What has your recent Thailand journey to do with content marketing? I don’t know. Marketing is all about evoking emotions. Frizzzzzle.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Generation, Marketing] The Criteria of an Effective B2B Marketing Offer
    B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. But one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action. part of the marketing equation. B2B B2B Marketing B2B Offer b2b
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation, Marketing] The New Lead Generation is in Membership Programs
    Had an interesting conversation with  Texterity  president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Create the offer. Convert and gather the lead information. Direct e-mail or call by the salesperson to qualify or convert.
  • LEADERSHIP  |  FRIDAY, MAY 6, 2016
    [Generation, Marketing] Secrets of Marketing Leaders
    Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. There are a few traits that set marketing leaders apart from the pack, when it comes to their digital marketing strategies. Let’s see what they’re doing right.
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Generation, Marketing] LinkedIn Adds Display Network and Lead Gen Suite
    LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. lead generation social media keo marketing linkedin marketing strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Generation, Marketing] Maybe using LESS social media is the path to online success
    It’s followed by an aggressive promotional effort that lasts a week or two, and most of the revenue is generated in those first few weeks. The biggest brands continually make you aware of their products with one primary goal: to generate more sales. . By  Srinivas  Rao, Contributing {grow} Columnist. Self Promotion is a Necessity.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 23, 2012
    [Generation, Marketing] Create Content Like A Publisher – 7 Principles for Moving Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. MarketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today. It’s not a webinar.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Generation, Marketing] In B2B Marketing, It’s All About the Offer – by Christopher Ryan
    Assuming that you have a quality product or service, with a compelling value proposition, aimed at the right target audience, the marketing offer will be a key difference in your success (or lack thereof). In simple terms, a marketing offer is what you propose to give to the prospect, and what you are asking for in return.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Generation, Marketing] Are you surfing the social media wave (or are you too far ahead or behind)?
    Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put Be careful! It’s not true.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation, Marketing] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Custom-Build Your Social Media Strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Generation, Marketing] Sunday thoughts | Family and Outside In
    B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy  Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 13, 2015
    [Generation, Marketing] Benefits of Website Visitor Tracking
    Sales and marketers will benefit from visitor tracking. Keep in mind that visitor tracking technology is only a very preliminary step in the demand generation process and should be viewed as a complementary tool to your overall B2B sales process. Marketers will also know which social channels (Facebook, Twitter, etc.)
  • WEBMARKETCENTRAL  |  MONDAY, JULY 9, 2007
    [Generation, Marketing] Generating Word of Mouth Buzz through Interactive PR
    In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. WebMarketCentral now includes a more complete guide with links to related web marketing strategies.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 1, 2012
    [Generation, Marketing] New Report: Marketers Still Embracing, Learning Social Media
    A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. Social media tools marketers want to learn more about. Social media improves sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Generation, Marketing] Social CRM By Numbers [INFOGRAPHIC]
    Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management. Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Generation, Marketing] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. think you should learn demand generation.  A good starting point is my white paper (free) entitled How to Find New Customers. You should also check out blogs like Buzz Marketing for Technology and MarketingInteractions.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Generation, Marketing] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.
  • ACSELLERANT  |  FRIDAY, FEBRUARY 21, 2014
    [Generation, Marketing] Business Story Video for Short Attention Spans
    In a world of short attention spans and increasing skepticism around all sales and marketing efforts, the ability to generate buyer engagement and responsiveness quickly determines business success or failure. We launched acSellerant Studios Inc. to Business Story Video
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Generation, Marketing] 4 Simple Steps to Get Ramped Up With Mobile Marketing
    If you haven't spent much time designing your mobile marketing strategy , no worries. QR codes are increasingly present in modern consumer behavior, so marketers should consider incorporating them into a point-of-purchase poster, a business card, a direct mail piece or a brochure. This post will help you get ramped up.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 18, 2013
    [Generation, Marketing] Encore: Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    In this encore episode of Marketing Made Simple TV from last Thursday, @mitchjoel , President of the digital marketing agency TwistImage , the author of the new book, Cnrl-Alt-Delete – Reboot your Business and You  sits down with show host Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Generation, Marketing] 100 Social Media & Content Marketing Predictions for 2010
    Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Online video will emerge as the most important tool for marketers in 2010.  
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Generation, Marketing] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We saw, and still see, a lot of challenges in the field: Marketing tactics that interrupt rather than assist prospective customers. slew of disconnected marketing tools that made for fragmented, impersonal communications.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation, Marketing] How to Fix 4 Toxic Marketing Problems With Analytics
    Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Generation, Marketing] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Keep track of the number of attendees each promotional channel is responsible for generating so you can ramp up your efforts in any channels that aren’t pulling their weight – or quietly kill those that under-perform and put that budget into channels that do produce (or try something new and promising). Make a promotion plan.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Generation, Marketing] Marketing Charts and Trends « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. Like Be the first to like this post.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Generation, Marketing] Be my guest at B2B Marketing University in Dallas on June 23, 2010
    If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation, Marketing] Want People to Read Your Emails? Use These Tips.
    Want to send emails that generate an actual return on investment, and stay out of your audience’s spam filter? Let Haley Marketing Group design an email newsletter campaign that drives results and brings visitors to your website. Email info@haleymarketing.com to learn more about our Content Marketing solutions! Use Incentives.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2011
    [Generation, Marketing] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. Happy Xchanging!
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Generation, Marketing] How to Grow Sales in B2B Companies
    ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. The best title to accomplish this is your Vice President of Marketing or Chief Marketing Officer. MarketingStrong content.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Generation, Marketing] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”). 3. Conquer the holidays with a retail marketing guide. clear, omnichannel voice of the brand.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation, Marketing] 7 Keys to BtoB Social Media Success
    B2B Demand Generation | 7 Keys to BtoB Social Media Success. To help you navigate this new world, we share our 7 Keys to BtoB Social Media Success – tips to help you navigate this new and exciting world for marketers. Are you looking to generate sales leads? struggle to get their arms around this exciting new capability.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 30, 2012
    [Generation, Marketing] Exclusive 25 Minute Content Marketing Webinar
    2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 15, 2012
    [Generation, Marketing] Free 25 Minute Content Marketing Webinar
    2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 8, 2012
    [Generation, Marketing] Free 25 Minute Content Marketing Webinar
    2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).
  • TOMORROW PEOPLE  |  WEDNESDAY, JULY 25, 2012
    [Generation, Marketing] Free 25 Minute Content Marketing Webinar
    2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 20, 2010
    [Generation, Marketing] OneSource Survey: Salespeople Accept Value of Leads from Marketing
    But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Events and trade shows actually rank below all of these.
  • B2B LEAD BLOG   |  FRIDAY, JUNE 24, 2011
    [Generation, Marketing] Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
    Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. What to do – and what not to do – when developing a social marketing strategy.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Generation, Marketing] B2B marketers: Please don’t believe everything you read.
    One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. What he is suggesting as a strategy is what B-to-B marketers used to use in the last century. what do I do once I get a lead?—and
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 3, 2012
    [Generation, Marketing] Marketing Layoffs Equals Social Media ROI?
    In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. For over 100 years marketers have been challenged measuring ROI and this can be attributed to various reasons. This is potentially a wake up call for marketers and those that sell/supply traditional advertising.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Generation, Marketing] 3 Important Sales Trends & Predictions for 2015
    B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. According to The Content Marketing Institute, 86% of B2B companies invest in content marketing. TREND #1: Content Fatigue / Focus. This situation can’t sustain.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Generation, Marketing] Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
    Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Is Marketing Too Busy?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Generation, Marketing] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    Last week’s inaugural  Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Demand marketing.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Marketing] How Visitor Tracking Works
    20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing. Revenue Generation Blog Visitor Tracking Website Visitor TrackingYou’ve probably heard of  website visitor tracking , but how does it work? Website visitor tracking works by placing a small snippet of JavaScript code onto your website, usually in the footer.
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Without an evolution in your content marketing and sales enablement – “growing market share and expanding your brands influence becomes that much more difficult. The evidence?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 2, 2010
    [Generation, Marketing] Choosing where to spend scarce marketing $’s
    They say “Spend your marketing dollars on our , and your lead generation problems will be over.&# All these say they’re the best: Industry trade shows. Search marketing firm. Let me relate a story of how a company can go off track.  I was working with a certain search marketing firm in a mid Atlantic state.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Generation, Marketing] Why Blogging Is More Important Than Ever
    “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” The Plight of the Modern Marketer. Marketing automation.
  • AMPLIFINITY  |  FRIDAY, JANUARY 22, 2016
    [Generation, Marketing] Small & medium Telecom businesses become tele-competitive with referrals
    Leads convert 4X better than marketing leads (emarketer). Churn decreases by 18% (Marketing Business Review). Demand Generation b2b Insights B2B Referral Marketing customer success demand generation Referral automation software referral tracking RingCentral SaaS Salesrevolution is taking place. Questions?
  • B2B LEAD BLOG  |  FRIDAY, APRIL 20, 2012
    [Generation, Marketing] Friday Wrap-up: This Week in B2B Marketing Tips
    Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. The Secret to Generating Revenue: Sell More Don’t let the title of this post Enjoy! 1.
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Generation, Marketing] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    If I could somehow make this a Sunday marketing brunch. Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Generation, Marketing] Marketing Must-Do's For Helping a New Educational Program Take Off
    You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Marketing Must-Do's Checklist for Promoting a New Program. Generate Awareness. Then do your research to refine the personas for this program. Educatio
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 12, 2012
    [Generation, Marketing] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar
    In addition, as the host of Mad Marketing TV , Jeff interviewed Co-Founder and Creative Director of Velocity Partners , Doug Kessler, on a show entitled. Why doing the unexpected generates results. Jeff interviews top marketing experts every week. B2B Marketing expert known as the Fearless Competitor. Overview.
  • LEADSLOTH  |  MONDAY, NOVEMBER 16, 2009
    [Generation, Marketing] How Are CRM and Marketing Automation Different?
    Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of Marketing Automation. Forecasting.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Generation, Marketing] Asking the Right Questions of Your Marketing Scoreboard
    Your marketing metrics, or your scoreboard, should measure both activity and results.  Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits.  Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than b2b marketing expert Kenny Madden. Kenny is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. He can be reached at Kenny at spiceworks.com.
  • MARKETING EDGE  |  MONDAY, JANUARY 8, 2007
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Generation, Marketing] How to Make B2B Content Curation a Win-Win [Podcast]
    How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B podcast. Business Blogging Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation, Marketing] To drive value from your content, focus on trust, not traffic
    According to his research, one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. That, my friends, is why we need to change the marketing conversation. Anybody can figure out ways to generate short-term web traffic. ” Read on. Trust. Now what?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Generation, Marketing] Adios and good luck, OneSource
    We’ll continue to focus on lead generation. Companies need a lot of help with B2B lead generation. They need help creating lead generation programs. Sales lead generation is a business imperative today. Social media marketing is key today too. Saying Good-Bye to the B2B Sales Lounge. Nothing. It is untouched.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Generation, Marketing] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Marketers must also take a more comprehensive approach and map out the big picture.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Generation, Marketing] Vidyard Announces Winners of 2015 Video Marketing Awards
    Kitchener, ON – October 20, 2015 –  Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Best Integrated Video Marketing Campaign.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Generation, Marketing] 11 reasons SEO is a science; 14 reasons it’s an art
    That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. SEO and marketing is creating social buzz (especially with  Google+ ). You do.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Generation, Marketing] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. What’s the best lead generation tactic? Email Marketing: The importance of lead nurturing in the complex sale. Boy asks girl out.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Generation, Marketing] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • HUBSPOT  |  FRIDAY, MAY 6, 2011
    [Generation, Marketing] For Facebook Marketing, 'Being Fresh' is Key
    Facebook Lessons for Marketers: While we already understand the importance of fresh content for successful inbound marketing, there are definitely a few Facebook-specific takeaways for marketers here. 1. Publish Daily: According to Visibli's data, it takes 22 hours for a Facebook post to generate 95% of its Likes.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 22, 2014
    [Generation, Marketing] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. For example, there’s been some cross-posting over the years between Webbiquity and the Blue Focus Marketing blog. ”).
  • B2B LEAD BLOG   |  FRIDAY, FEBRUARY 12, 2010
    [Generation, Marketing] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    During this complimentary webinar, Dr. McGlaughlin will be performing live optimizations and providing specific advice on improving your online lead generation efforts. Watch Online Lead Generation Webinar: How to optimize forms to convert “window shoppers” into leads. Tweet. Have you thought about your web forms?
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Generation, Marketing] Abandon Your Marketing Automation System!?
    I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Generation, Marketing] 5 Mistakes B2B Marketers Need to Avoid in 2010
    In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Consider using data tools that are included in your marketing automation system to clean up your data. To begin, I recommend browsing the Marketing and Sales category and looking for a subcategory that interests you.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation, Marketing] A B2B Marketing Fail With Positive ROI
    I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Generation, Marketing] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    Marketing and sales have been separated for far too long. Very similar to the problems many businesses are facing trying to connect with their market. So marketing is really selling in words, not some overly creative and colourful adventure. It’s the selling of ideas and concepts.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation, Marketing] Spreading the Word
    Any marketer knows that writing informative and engaging content is the first step to making content share-worthy. In fact, less than half of marketers surveyed do. Author: Erika Goldwater, CIPP/US @erikawg VP of Marketing, ANNUITAS. Shout it out loud. Make yourself be heard. Spray and pray. Avoid buzz words and write simply.
  • MARKETING EDGE  |  MONDAY, AUGUST 8, 2005
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Twomey?s
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Generation, Marketing] Why Google Doesn’t Like Your Flat Website
    We marketers love tracking website traffic and our offline marketing. great way to track offline marketing such as ads or articles is to create landing pages, so we may have created a lot of them. Search Engine Optimization b2b content marketing SEO One way websites are flat is in terms of content. Think again.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Generation, Marketing] Marketing automation starves without great content
    Great, compelling and remarkable content is 1,000 times more important than which marketing automation platform you choose. Most people think that the marketing automation technology itself is going to start to address the problems of generating leads and tracking that lead activity. JB:   Sure.  And that’s the key. 
  • THE POINT  |  MONDAY, NOVEMBER 8, 2010
    [Generation, Marketing] Does Marketing Automation Work With a Cold List?
    On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? Case in point – we’re currently developing an integrated demand generation campaign for a client targeting a select group of contacts at key accounts. How effective would using this cold list be?&#. and so on.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Generation, Marketing] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    These companies represent the best examples of the Boston economy’s strength and vibrancy,” Boston Business Journal Publisher and Market President Carolyn M. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The company ranked #23 on Inc.
  • MARKETING EDGE  |  THURSDAY, JULY 12, 2007
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Generation, Marketing] Start Strong in 2016: A Round-Up of Email Essentials
    Ours is a noisier world than most, and if marketers have any hope of getting themselves across to the prospects and customers they court, it’s incumbent on them to personalize their offers. See firsthand How to Use Mobile Marketing to Generate Leads. 4. Give them a look, and put your best foot forward in 2016. 1.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation, Marketing] Today’s Buyers Are Not Mono-Channel
    I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. If this is how we operate in our personal lives, why is it that B2B vendors lose this concept when marketing to their buyers? Email teams, web teams, social teams, content teams, event teams, etc.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Generation, Marketing] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Acknowledge the Revolution. It is happening all around you. Socialized!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] The Top 5 Deal-Breakers for LinkedIn Cold Contacting
    While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Of course, you can send similar prospects similar invitations – but remember, you aren’t the only motivated lead generation professional contacting them. Think about it.
  • MARKETING EDGE  |  WEDNESDAY, AUGUST 3, 2005
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • MARKETING EDGE  |  SATURDAY, JANUARY 12, 2008
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • ANNUITAS  |  TUESDAY, APRIL 23, 2013
    [Generation, Marketing] Adopt an Operational Mindset
    Blog B2B Marketing Demand Generation Demand Process Transformation operational mindset I have a new hobby. have a new hobby because the old ones weren’t working for me anymore.
  • HUBSPOT  |  SUNDAY, JULY 1, 2012
    [Generation, Marketing] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
    Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Twitter Generating the Majority of Its Ad Revenue From Mobile.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 20, 2009
    [Generation, Marketing] 6 Marketing Tips from the Fearless Competitor
    Write a blog and update it frequently.  I also invite you to visit our partner companies, Avitage and Communication Strategy Group , who specialize in content marketing strategies. Set a basic rule “Don’t be stupid.&#  But by using your whole team, you can generate vastly more links and content, speeding up your flywheel.
  • KAON  |  TUESDAY, DECEMBER 15, 2015
    [Generation, Marketing] 3 Essential Ingredients For Your Engaging Sales Presentation
    While marketing has been trying to eliminate generic and boring presentations, salespeople tend to create content on their own, using inconsistent and often inaccurate corporate messaging. Marketing Guru Sales Tools Content marketing engagement interactive marketing Kaon Interactive sales pitch sales techniques sales technology
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 25, 2014
    [Generation, Marketing] Understanding Social Customer Experience Path to Purchase Behaviors
    One doesn’t have to look far to find data supporting the notion that the marketing landscape is undergoing rapid and significant change. This groundswell has significant implications for brands in general and marketers in particular. The ubiquitous presence of mobile technology is at the epicenter of the empowered consumer groundswell.
  • DOCALYTICS  |  MONDAY, AUGUST 18, 2014
    [Generation, Marketing] The Best Content Analytics Tools: A Beginner's Guide
    Content marketing is here to stay. In fact, as more businesses enter this realm, the more crowded space will become, meaning marketers will need to keep getting smarter and smarter in order to adapt their efforts to meet their prospects' quickly evolving needs & interests. Read Time: 10 Minutes. Video Analytics/Tracking. Wistia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Generation, Marketing] I was called out on my social media BS and I’m relieved
    Remember when you were a child or teen and your parents accused you of hearing only what you wanted to hear? I see that people in the social media marketing business do that too, mainly to validate that we know what we’re doing.  . Mandy Edwards is  the owner of  ME Marketing Service s, providing social media consulting services.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Generation, Marketing] Marketing Automation Weekly Wrap-up - 2009/08/07
    There are so many great writers in the field of demand generation and marketing automation out there that create fresh and interesting content each week. Mike's coming at it from the appointment setting business, but the argument still holds water in regular demand generation circles.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JULY 18, 2007
    [Generation, Marketing] Combining Direct Mail with Your Online Marketing Efforts
    Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa Why did we stop doing this?
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