HUBSPOT | MONDAY, JUNE 27, 2011
[Generation, Marketing] 6 Awesome Email Marketing Powers of the P.S.
As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. So how can you use the awesome power of the P.S. in your marketing efforts?
HUBSPOT | WEDNESDAY, APRIL 3, 2013
[Generation, Marketing] Why You Might Want to Be More Negative in Your Marketing
Put together a lovable email marketing campaign ? Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! in your marketing. Opportunities to Be More Negative in Your Marketing. This just so happens to be a common sales tactic, but marketers can use it, too.
HUBSPOT | TUESDAY, MAY 24, 2011
[Generation, Marketing] The Evolution of the Marketing Database
1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. 1995: Email marketing begins, and continues to grow. Increasingly, email open rates are declining and with new technologies from Google and Facebook it is harder and harder for marketers to reach the consumer's inbox. Connect with HubSpot
HUBSPOT | TUESDAY, MAY 11, 2010
[Generation, Marketing] 5 Viral Marketing Lessons From Dropbox
All of this by spending no money on advertising and having no prior marketing experience. In such a crowded market place, how did they do it? Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. These other products didn't work all of the time and would create file errors. Have you/will you?
GREAT B2B MARKETING | MONDAY, DECEMBER 2, 2013
[Generation, Marketing] Criteria of an Effective B2B Offer – Part 2
Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? If you are selling a high-ticket or complex product, or if you need to make a personal sales call to finalize a transaction, you should choose a marketing offer geared to generating leads. Brochures and fact sheets.
INBOUND SALES NETWORK | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] The 5 Keys Steps to Sales and Marketing Alignment
For years, one of the biggest issues in revenue generation has been the tension between sales and marketing. Thus, it does not matter whether it involves sales or marketing, but rather, the steps that are intrinsic to the buying process are what matters. Sales and marketing alignment is a leadership issue. That's hogwash.
THE ROI GUY | WEDNESDAY, APRIL 18, 2012
[Generation, Marketing] Case Study: Palo Alto Networks TCO Calculator
Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks AlineanClick here to see the Palo Alto Networks TCO Calculator in action.
WINDMILL NETWORKING | TUESDAY, JANUARY 22, 2013
[Generation, Marketing] Applying AIDA for B2B Branding in Social Media
The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. Over the years, AIDA has served many marketers as an enduring process for constructing everything from sales letters to advertisements. Can AIDA help you with your B2B branding for social media?
FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
[Generation, Marketing] How Marketing Can Help Sales After the Handoff
Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. Marketing automation integrated with CRM helps to bridge that chasm that used to serve as a dividing line between unknown entities and qualified leads acceptable for sales pursuit.
THE FORWARD OBSERVER | TUESDAY, APRIL 1, 2014
[Generation, Marketing] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? In many B2B companies, similar divisions can exist between Sales and Marketing. For instance, sales people will complain about poor quality leads generated by marketing.
MARKETRI | TUESDAY, SEPTEMBER 25, 2012
[Generation, Marketing] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Using Google Analytics , you can also track the number of visitors generated from organic search results. SEO is sometimes referred to as Organic Search.
VOLACCI | MONDAY, MAY 20, 2013
[Generation, Marketing] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
At Volacci, one of our primary goals is to make Drupal the preferred CMS for marketers. Each visitor, whether anonymous or known, is quickly accessible using hyperlinks, which empowers marketers and sales professionals to quickly access visitor contact information, lead scores, and activity data. My Visitors. Custom Field Creation.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 6, 2011
[Generation, Marketing] WhichTestWon.com: This Marketer’s Dream
I am a firm believer in the importance of testing in B2B marketing, which is why I love WhichTestWon.com. WhichTestWon.com is the industry’s number one weekly newsletter on conversion optimization, featuring 150+ case studies with real-life results data on A/B split tests of landing pages, lead generation forms, and email campaigns.
BLOG MY CALLS | MONDAY, JANUARY 27, 2014
[Generation, Marketing] 5 EASY Things You Can Do To Improve Your Marketing in 2014
'We all know that a marketing strategy cannot dramatically improve overnight. The 5 strategies listed below are not an all-encompassing panacea that will fix your marketing woes. However, they are tactics that will improve your marketing right now. Most marketers fail to test effectively (if they test at all). 2) Test.
HINGE MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Generation, Marketing] Management Consultants: Three Considerations to Integrated Marketing Communications
'Do management consulting firms need an integrated marketing communications program? Constantly demonstrating expertise and value has become the mantra for how management consulting firms to survive, and they accomplish this through integrated marketing communications. Here are three points to consider when assembling a program.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Generation, Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App.
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Generation, Marketing] How to Cater Your Marketing Strategy to Different Social Networks
So, if people act differently from social network to social network, shouldn't your marketing act differently, too? Just as a caterer adjusts its approach -- it's style, menu, manners -- to fit the needs of who its catering for, marketers must modify its approach to cater to the specific environment and behaviors of different social networks.
HUBSPOT | THURSDAY, MAY 8, 2014
[Generation, Marketing] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. 3) Organic Traffic & Leads Generated. At the end of the day, we do social media marketing to help our businesses achieve their goals.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 30, 2010
[Generation, Marketing] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
Have you heard of AMC’s critically … Continue reading → Tags: Demand Generation This is a fun post! We’re re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.)
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Generation, Marketing] Adios and good luck, OneSource
We’ll continue to focus on lead generation. Companies need a lot of help with B2B lead generation. They need help creating lead generation programs. Sales lead generation is a business imperative today. Social media marketing is key today too. Saying Good-Bye to the B2B Sales Lounge. Interesting tidbit.
KOMARKETING ASSOCIATES | SUNDAY, NOVEMBER 18, 2012
[Generation, Marketing] Google Encrypted Search: Measuring the Impact One Year Later
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
[Generation, Marketing] Collaboration Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! " He also talks about reverse markets and a disappointing adoption rate for vendors. Consistently? Nice article!
HUBSPOT | WEDNESDAY, MARCH 12, 2014
[Generation, Marketing] Is "Nurture" Code for "Neglect"?
Reps would rather ask marketing for more leads than spend time prospecting “old” leads. As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark.
TRADESMEN INSIGHTS | TUESDAY, MAY 27, 2014
[Generation, Marketing] What are you doing to create demand for your content?
I’ve long been a proponent of sales and marketing working closely together. I’m amazed that folks in the marketing department spend little or no time in the field talking with customers. I always recommend marketing folks spend time with the salesmen in the field, and I don’t mean a day or two.
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Generation, Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. But today, there's no need to struggle.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Generation, Marketing] 10 Ways to Rock PR Like an Inbound Marketer
The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ? Here are 10 great tips to help you rock public relations like an inbound marketer. How to Rock PR Like an Inbound Marketer.
LEAD VIEWS | THURSDAY, MAY 19, 2011
[Generation, Marketing] Don’t Let Algorithms Supplant Your Mind
As a marketer the most obvious question for me was, where does such a future leave the marketing folks who are trying hard to optimize their use of Internet (search, social media etc.) But if ‘personal web view’ is the future of Internet, would paid marketing be the only way you can penetrate these personal webs?
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Generation, Marketing] Do You REALLY Need to Host a Webinar?
Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. Either way, word-of-mouth marketing can help your business grow. Video event marketing When to Host a Webinar.
HUBSPOT | TUESDAY, DECEMBER 21, 2010
[Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". per email address. Yahoo!, and $.40
INBLURBS | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] 3 Free Tools to produce your Inbound Marketing Videos
Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Video is a great way to attract your target audience – buyer persona to your products and services. You can use video to showcase your products and their features and visualize their advantages. Cam Studio. Jaycut.
WINDMILL NETWORKING | TUESDAY, JULY 31, 2012
[Generation, Marketing] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. family-owned New York City steakhouse had an impressive first experience with Foursquare generating an $18K ROI. Perhaps both.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Generation, Marketing] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 25, 2011
[Generation, Marketing] What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
Everyone telling you that you need to invest in social media marketing? Many companies hear that blogging, Search Engine Optimization (SEO), and social media marketing it the answer to all their problems, and they invest significant $$$ and staff time in these new mediums only to find little to no effect on their bottom line.
FEARLESS COMPETITOR | THURSDAY, JANUARY 27, 2011
[Generation, Marketing] Teradata Completes Acquisition of Aprimo
Creates new powerhouse in Integrated Marketing Management We are pleased to report that Aprimo is a valued client of Find New Customers, the B2B Lead Generation company.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Generation, Marketing] 28 Simple Marketing Tests to Launch in 2012
And can A/B testing extend beyond landing pages to other areas of your marketing? If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. In the lead generation game, your gut can only get you so far.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Generation, Marketing] 5 Ways to Analyze Marketing Automation Efficiency
Marketing automation : when done correctly, these are two words that can bring happiness to marketers everywhere. There are definitely ways you, as a marketer, can decide if it is effective for your department and worth the time, effort, and cost. Does It Enable a Faster Reaction to Marketing Environment Changes?
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Generation, Marketing] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
'It looks like Google’s enhanced campaigns are increasing online campaign costs: the cost of paid-for search advertising has risen sharply, Marketing Week reports , with the average CPC (cost-per-click) increasing six percent over a period of three months. Watch the free webinar, The Marketer’s Guide to Tracking and Scoring Phone Leads.
B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013
[Generation, Marketing] Got Lead Gen? A Book Review
'Did you know there were rules about lead generation? All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click.
HUBSPOT | MONDAY, AUGUST 2, 2010
[Generation, Marketing] 8 Steps to Build An Inbound Marketing GamePlan
The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. The basic theory is, “outspend your competition to gain market share.” But first you need a plan.
FATHOM | TUESDAY, AUGUST 19, 2014
[Generation, Marketing] Using Google Site Search Analytics to Develop Quality Content Topics
According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Analytics / Big Data Content Marketing SEO Choosing the Right Content Topics. Is there a high demand for this content?
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Generation, Marketing] The Painful Truth About Outbound Marketing Kittens [Humor]
Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. It's the way businesses have approached marketing for years, and it's all many marketers know how to do. The same school of thought can be applied to outbound marketing. They're maniacal. Come on.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 30, 2011
[Generation, Marketing] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
58% use the platform for marketing, building relationships and lead generation. ” B2B marketers need to promote their company pages now so they can grow their potential target audience on the platform. What do you think LinkedIn will announce next week for B2B marketers? Business Accounts for Advertising.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] 5 Examples of 'Permissive' Outbound Marketing Techniques
Surprisingly, this advertising approach shares some elements of “permission-based” marketing. It seems as if traditional outbound marketing efforts have been striving to be subtler in their ways, trying to gain more permission from their consumers to hear out their message. Marketing Takeaway. Are they effective?
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Generation, Marketing] 4 Online Contests Worth Looking Over
It’s “Finding Undeniable” contest where it invites high schools to participate in a series of challenges for the chance to win $140,000 in athletic supplies is a great way to generate awareness and goodwill. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
VOICE-BASED MARKETING | TUESDAY, MAY 14, 2013
[Generation, Marketing] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
'Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen professionals is “What’s the difference between marketing automation and voice-based marketing automation?”. Traditional Marketing Automation.
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Generation, Marketing] How Radio Advertising is Evolving, and How Marketers Should Be Too
'With all the discussion about content marketing and the way video is quickly becoming a marketer’s best friend, I was struck by an article over at AdAge about the perhaps erroneous neglect of a certain medium of advertising in the landscape of marketing budgets. Radio as a Marketing Staple. That’s some impressive reach.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 9, 2009
[Generation, Marketing] Give Your Leads a Regular Check-Up
Marketers need to give their leads a regular check-up to ensure continued sales success. If not, and your leads are coming from places that don't typically yield positive results, your list may not generate sales in future quarters. . Do your leads match your target market? Would your leads get a good bill of health?
VOICE-BASED MARKETING | THURSDAY, APRIL 10, 2014
[Generation, Marketing] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
If a company can track the source of these phone calls, marketing teams will have a clearer picture of which initiatives and campaigns are generating the strongest leads and the most ROI and revenue. The post In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking appeared first on Ifbyphone. Hooray!
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 12, 2012
[Generation, Marketing] Are You Having Trouble Finding Time to Blog?
We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. It’s quiet and your mind is clear.
VOICE-BASED MARKETING | FRIDAY, JUNE 13, 2014
[Generation, Marketing] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
At yesterday’s Visual Marketing Summit in Chicago, the VP of Marketing and Insights of comScore, Andrew Lipsman, gave a keynote that drove home the importance of digital marketing in the age of smartphones and tablets. Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value.
HUBSPOT | MONDAY, SEPTEMBER 12, 2011
[Generation, Marketing] How to Review Your Marketing Analytics in Just 10 Minutes
This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Check Online Traffic.
FEARLESS COMPETITOR | FRIDAY, JULY 20, 2012
[Generation, Marketing] Only 22% of Fortune 100 companies blog. We disagree.
Sales lead generation | The power of blogging. While blogging is low in very large firms, the sales lead generation firm Find New Customers doubled down on blogging – twice. We believe blogging serves our sales lead generation company well. Google loves blogs and fresh content. Different. Fresh (updated regularly).
THE ROI GUY | THURSDAY, JULY 19, 2012
[Generation, Marketing] Personalize, Challenge & Engage
Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. B2b marketing Value Marketing Pisello neuromarketing b2b selling Alinean Value SellingYou have two options 1.
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Generation, Marketing] How to Get a Marketing Promotion: Top Execs Share Their Secrets
'Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns. So instead of pontificating, I asked some marketing leaders what they look for when promoting marketers. How to Get Promoted in Marketing: Advice From the Top. 2) Generate measurable results. Experiment.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] Verizon iPhone's Impact on Mobile Marketing
So what does this mean for marketers who want to reach prospects on mobile devices? cellular providers, marketers will have a more accurate sample of mobile device adoption. Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. Free Internet Marketing Kit.
BLOG MY CALLS | TUESDAY, DECEMBER 10, 2013
[Generation, Marketing] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
LogMyCall has a proprietary Webhooks generator that will send Webhooks to any SaaS and automate actions within that 3rd part SaaS. by McKay Allen, Inbound Marketing Manager This is one of the 4 5+ indicators and metrics that Conversation Analtyics can extract from phone calls.). This blog post won''t regurgitate that data.
B2B MARKETING INSIDER | MONDAY, MAY 3, 2010
[Generation, Marketing] Why am I in Marketing? | B2B Marketing Insider
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself. hope you’ll join me.
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Generation, Marketing] Wrapping up Eloqua Experience 10 in Europe
Attendees were able to learn the latest techniques implementing marketing automation campaigns to not only drive marketing success, but also generate revenue for their organisations. Payne’s speech put into perspective the importance of marketing as a revenue engine. The dots weren’t hard to connect. And why?
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Generation, Marketing] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
so they can generate even more revenue for your business? Well, one tool you have in your arsenal is your email marketing program. After a customer makes a purchase, they have a choice -- one that you can play a part in with savvy email marketing. What does your company do to keep in touch with customers via email marketing ?
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Generation, Marketing] 4 Enchanting Ways to Improve Your Inbound Marketing
A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. As can be expected, all of these can be applied to inbound marketing. Marketing Takeaways From Enchantment. Here at HubSpot, we make all-in-one inbound marketing software.
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Generation, Marketing] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch. 1) Offer Exclusive Information and Resources.
SAZBEAN | SATURDAY, MAY 25, 2013
[Generation, Marketing] Top Internet strategy, marketing and technology links for the week of May 26, 2013
News & Notes
HUBSPOT | SUNDAY, DECEMBER 30, 2012
[Generation, Marketing] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
Have you gotten your marketing plan all sorted out to start the new year off with a bang? We'd like to help you out by sharing these top marketing stories of the week so you can get your marketing plan in order and catch up on what you might have missed over the holidays. What are your marketing resolutions for 2013?
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2009
[Generation, Marketing] Buyer Behavior in a Recession
Despite some signs of an improving economy , understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with. What this means is that B2B marketers need to change their marketing strategies during a recession.
HUBSPOT | TUESDAY, JANUARY 8, 2013
[Generation, Marketing] How to Use Photoshop: The Ultimate Guide for the Design-Impaired Marketer
In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. Sound good? Image credit: belizard
EB2BLEADS | TUESDAY, MAY 3, 2011
[Generation, Marketing] Should You Use An In-house Or Outsourced B2B Marketing Team
One of the major concerns that stops a lot of businesses from broadening their marketing efforts is whether they have the capacity to take on additional marketing work and if it falls within their existing pool of skills. Digital Marketing Strategist. B2B Marketing specialist in online Lead Generation and Lead Nurturing
FEARLESS COMPETITOR | WEDNESDAY, JUNE 12, 2013
[Generation, Marketing] Hire Jeff Ogden of Marketing Made Simple TV fame for your executive interviews
As the Creator and Host of the popular syndicated TV show, Marketing Made Simple TV, Jeff Ogden has interviewed numerous famous business leaders – such as SVP and CMO of GE Beth Comstock, the famous marketing expert Guy Kawasaki, the global head of social media at Ford, Scott Monty and so forth. 'David Sable, Y&R CEO.
HUBSPOT | THURSDAY, JULY 14, 2011
[Generation, Marketing] 45 Reasons Why B2B Mobile Marketing Is a No-Brainer
If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Mobile marketing is inexpensive, easy to use, and tremendously effective. You can create mobile marketing campaigns quickly, in less than a day. It’s Personal.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Generation, Marketing] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
Gather round, inbound marketers. Which is totally understandable, because holy cow do people pump out a lot of content these days (that's good though; keep doing that inbound marketers). Without further ado, here are the inbound marketing stories that tickled my fancy this week, and I think will help us all be better inbound marketers.
HUBSPOT | MONDAY, JUNE 11, 2012
[Generation, Marketing] How to Make More Money From Existing Customers With Marketing Automation
Why, then, are current customers such an under-marketed to segment of our databases? One reason might be for lack of scalable marketing campaigns that can be run; luckily, marketing automation makes all of that way easier. But are there opportunities to use automation to generate revenue from current customers? Ready?
MODERN B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Generation, Marketing] Lessons Learned from Facebook’s “LMS” – Like My Status
After learning the rules of the game, I perused through similar status updates and was amazed by the volume of likes and comments generated by the simple request. For more insights on how to engage your customer via social channels, check out our Definitive Guide to Social Marketing. Modern B2B Marketing
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Generation, Marketing] 5 Ways to Prepare for the Future of Email Marketing
” If you share his sentiment, you will want to hear what the future of email marketing holds for us. This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing.
HUBSPOT | SUNDAY, SEPTEMBER 16, 2012
[Generation, Marketing] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
Happy Sunday, marketers! Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. This jarring shift from online to mobile activity has left marketers wondering what to do next. Curious to read more?
DELICIOUS B2BMARKETING | MONDAY, JANUARY 25, 2010
[Generation, Marketing] Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog
Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. mass one-to-one marketing on a scale basis.
B2B MARKETING ONLINE | THURSDAY, MARCH 4, 2010
[Generation, Marketing] Debate: Have bad practices led to email's demise as a prospecting tool?
Whilst the 15 per cent who do interact in some way can generate some ROI, the potential negative impact on the remaining 85 per cent is often forgotten. In my business, I need all the intelligence I can get about market trends, developments that might impact our business and tools and products that can support our business processes.
HUBSPOT | WEDNESDAY, DECEMBER 22, 2010
[Generation, Marketing] Top 10 Inbound Marketing Ebooks and Webinars of 2010
As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. The Science of Facebook Marketing. Marketing Data: 101 Marketing Charts and Graphs.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
[Generation, Marketing] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
“The next generation of these leaders will be something in social, mobile and local, he said. Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? Share email.
INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010
[Generation, Marketing] Top 10 Clichés to Avoid in B2B Marketing Content
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) All Rights Reserved.
VOICE-BASED MARKETING | MONDAY, JULY 22, 2013
[Generation, Marketing] Making Your Mobile Marketing Count with 6 Essential Strategies
The trick is developing a mobile marketing strategy that snaps them up. The truth is, if you want to make the most of your mobile marketing, you need to make sure you have the following bases covered. Make sure you have an understanding of which keywords in mobile searches generate calls and revenue for your business. Want more?
BLUE FOCUS MARKETING | WEDNESDAY, JULY 31, 2013
[Generation, Marketing] Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work. Bridgewater, NJ – July 31, 2013 – Blue Focus Marketing is proud to announce the release of The Social Employee: How Great Companies Make Social Media Work on Friday, Aug. 'Press Release. View the book trailer here.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 5, 2013
[Generation, Marketing] Case Study: Online Marketing Firm BitCadet
'Online Marketing Firm BitCadet Uses Ifbyphone to Help VersaTube Increase Leads by 208% and Sales by 89%. BitCadet is an online marketing agency specializing in conversion rate optimization. Stage One: Generate and Track Leads from Online Marketing. Increase revenue by 89% year over year.
FATHOM | TUESDAY, APRIL 22, 2014
[Generation, Marketing] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there! During the webinar , we openly discussed the reasons for needing a new storage solution, our process in evaluating potential providers and ways we encouraged adoption among our marketing and sales teams. much more efficient).
SAZBEAN | FRIDAY, JANUARY 11, 2013
[Generation, Marketing] Overcoming Planner’s Block: The Content Marketer’s Edition
Putting together a content marketing plan is no walk in the park. While there is no such thing as a standard content marketing plan, our particular process typically involves hours of discovery and research, a 40 – 70 page written document, a 20 – 30 slide presentation, and then delivery and discussion. First, be very afraid.
HUBSPOT | SUNDAY, AUGUST 12, 2012
[Generation, Marketing] How Top Brands Use Instagram, and Other Marketing Stories of the Week
If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. It's already Sunday?! Man, the weekends fly by so quickly in the summer. Yikes.
B2B MARKETING MENTOR | THURSDAY, AUGUST 8, 2013
[Generation, Marketing] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
'These days, it seems like the marketing world can’t stop talking about native advertising. While the number of leads generated from these campaigns wasn’t made public, research shows that organizations relying primarily on inbound marketing techniques (such as native advertising) experience a cost per lead that is 2.5
HUBSPOT | TUESDAY, MAY 8, 2012
[Generation, Marketing] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
But a new announcement may help put it back on the radar, at least for marketers. Interested in testing out the tool in your marketing efforts? We'll discuss some great ways to leverage Hangouts on Air in your marketing later in this post, but here's a technical tutorial on how to create and launch your own on-air Hangout.
WEBBIQUITY | WEDNESDAY, APRIL 11, 2012
[Generation, Marketing] Riding the Social Media Struggle Bus? You’re Not Alone
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. Reach out. Interact.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 1, 2012
[Generation, Marketing] A Guide to Lead Qualification: The Basics
That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. The conversion of sales inquiries into actual sales is the key way to measure the effectiveness of a company’s marketing reach. Sales Leads.
INBLURBS | WEDNESDAY, JANUARY 19, 2011
[Generation, Marketing] 4 Easy ways to make your brand more social
If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants. You must know about inbound marketing agency to make your brand more social and how to get customers attached to your brand. How to create your brands social story.
HUBSPOT | SUNDAY, MAY 12, 2013
[Generation, Marketing] Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
This week, this saying held especially true in the world of inbound marketing. We''re still not sure yet if this new feature is good or bad news for marketers. While the new ad format opens up more opportunities to attract visitors and generate leads from Facebook, it could potentially alienate Facebook users.
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Generation, Marketing] 5 Ways Crappy Content Destroys Your Inbound Marketing
Why exactly does low quality content kill your inbound marketing, and how does it do it? Let's break it down to the five major ways (and these are major, guys) crappy content will wreck your inbound marketing. Inbound links are your inbound marketing moneymaker. And why does this destroy your marketing? Forever.
HUBSPOT | WEDNESDAY, JUNE 13, 2012
[Generation, Marketing] When to Use Static vs. Dynamic Lists in Email Marketing
In email marketing, the success of your messages is largely dependent on the quality of your list. It might sound simple, but we're surprised by how many marketers really don't know the difference -- and when to use one or the other, for that matter. When to Use Static Lists in Email Marketing. Do you understand the distinction?
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Generation, Marketing] 6 Steps to Successful Blogging
Here is some insight from Content Marketing World. At the same time, he decreased his traditional marketing spend by over 75%. Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Here are 42 different ways to package your content marketing.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 25, 2012
[Generation, Marketing] Is VOC Working For You?
Voice of the customer efforts are all the rage in B2B marketing circles these days. We’re asked about VOC and customer understanding by B2B marketers than any other topic and it’s the subject of this year’s B2B research (which you should absolutely register to see in-person! ).
THE ROI GUY | THURSDAY, APRIL 18, 2013
[Generation, Marketing] It Just Takes Longer. Your Sales Cycle in 2013?
To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. B2B Magazine Sales Enablement Value Marketing Alinean Frugalnomics content marketing ROI SiriusDecisions sales cycle TCO Pisello Sales Tools Value Selling
HUBSPOT | SUNDAY, JUNE 24, 2012
[Generation, Marketing] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
Given the summer heat we've experienced this past week here in the Boston area, I was tempted to rename this week's roundup the 'Marketing Campfire.' Bring your s'mores, and gather 'round for something even more tantalizing than ghost stories: inbound marketing updates, freshly roasted from all around the web. The lesson? 26 hours.
B2B MARKETING ONLINE | FRIDAY, OCTOBER 8, 2010
[Generation, Marketing] Is there science behind effective PR?
If they’re not, they might generate irrelevant results that have no relevance to the end game. The key is that the content is useful to the target audiences you want to reach, and void of marketing puff. Tags: PR marketing success The formula for perfect PR Is there such a thing as a formula for the perfect PR campaign?
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Generation, Marketing] Why Free? Why Now?
June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Digital marketing is no longer a niche part of the overall marketing budget. The most technically sophisticated marketing organizations (e.g. Why Free?
WHAT WORKS - WHAT DOESN'T | MONDAY, SEPTEMBER 20, 2010
[Generation, Marketing] Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
For endors, they generate profit margins as high as 85%. Tags: IT Marketing InfoWorld maintenance agreements offshore support profit margins software firms software upgrades vendor negotiating tips Besides the hassle of trying to get a rebate from a vendor, good luck trying to quantify the value of an upgrade.