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  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Generation, Marketing] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. This is what happens a lot of time in the marketing and sales alignment mentality. Marketing, you should have a quota.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, MARCH 18, 2011
    [Generation, Marketing] Consultant Smuggles Marketing Weapon Into UK
    Worcestershire, England) If you’re in business you’ve got to generate new customers and nurture existing ones to stay alive, and the UK needs small to medium (SME) businesses to stimulate economic growth once again. Few though are actually responsible for generating any kind of sales. Most businesses have a website.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 1, 2011
    [Generation, Marketing] Innovative Uses of QR Codes by the AEC Industry
    Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. They have found practical applications of QR codes and are not using them simply because it is the mobile marketing tactic du jour. What are QR codes? Catawba County, N.C.,
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Generation, Marketing] How Changing Sales is Impacting Your Business (without your knowledge)
    At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. This sales and marketing expert is happy to discuss your unique needs on the phone. Stay tuned! Thought leadership was my idea.  No sales pitches.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Generation, Marketing] 3 Enterprise Takeaways from SiriusDecisions Summit
    by Contributor Friendly | Tweet this Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Marketing Efficiency
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Generation, Marketing] How to Never Run Out of Content Marketing Ideas
    However, with the right resources and enough research, I always manage to generate new ideas when I need them. As the content marketing landscape continues to grow and get more competitive, we have to keep learning and finding ways to use innovative tools like Content Explorer to stay ahead of the curve What it Does. Why it Helps.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Generation, Marketing] 5 Ways Crappy Content Destroys Your Inbound Marketing
    Why exactly does low quality content kill your inbound marketing, and how does it do it? Let's break it down to the five major ways (and these are major, guys) crappy content will wreck your inbound marketing. Inbound links are your inbound marketing moneymaker. And why does this destroy your marketing? Forever.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Generation, Marketing] The Secret to Innovation Success
    Now, marketers don’t have a ton of control over R&D (although that’s changing in some companies). In our research, we found that the best brands generate radical innovation with focus: pursuing fewer, bigger, and longer-lasting innovations tends to pay more dividends over time than fast-cycle efforts. Simplicity.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Generation, Marketing] 42+ Social Media Marketing Tools
    Joe Pulizzi - Content Marketing Expert ), before someone else gets it. Find the alltop for your industry - here's content marketing. StumbleUpon - Randomly generates content for users by interest area. Related Articles: 42+ Social Media and Online Content Marketing Predictions. 10 Content Marketing Tips to Start Now.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation, Marketing] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Technically Marketing. New ones.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Generation, Marketing] Ending the Great Divide
    There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Blog alignment great divide marketing automation technology
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Generation, Marketing] 4 Enchanting Ways to Improve Your Inbound Marketing
    A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. As can be expected, all of these can be applied to inbound marketing. Marketing Takeaways From Enchantment. 1. Here at HubSpot, we make all-in-one inbound marketing software.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Generation, Marketing] Social Media and the Case for Marketing Optimism
    In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within  B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.  Or at least predictably.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Generation, Marketing] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. Inbound phone calls drive business. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 6, 2012
    [Generation, Marketing] B2B Marketing Directions: Why Provocative Content Works Best for Acquiring Leads
    Therefore, they are less likely to respond to lead generation campaigns. It’s now clear that compelling marketing content is essential for successful B2B lead acquisition. Consistently acquiring enough new leads has become a major challenge for many B2B companies. Via b2bmarketingdirections.blogspot.com.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Generation, Marketing] Newsjacking: What Is It and Why Should I Care
    According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoIn this article you’ll get a better understanding of newsjacking.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Generation, Marketing] Newsjacking: What Is It and Why Should I Care
    According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoIn this article you’ll get a better understanding of newsjacking.
  • INBLURBS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation, Marketing] Do you still interrupt and disturb your audience too?
    The sales person told me that he has to generate his leads by them self. Means cold calling and the whole set of interruption marketing. asked further: Has the company any marketing? Ok let’s summarize: No marketing, no responsible person, no strategy! Inbound Marketing. Inbound marketing helps you to: A.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Generation, Marketing] How Much is Your Address Book Worth?
    As part of my research and training, I read a series of books on the subject of lead generation through strategic connections with people. Sohail Khan is the author of Guerrilla Marketing and Joint Ventures:  Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy (Morgan James Publishing, Nov. In conclusion.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Generation, Marketing] 28 (of the) Best Business Blogging Guides and Tips of 2013
    Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Generation, Marketing] There Is No One Size Fits All B2B SEO Program
    High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. B2B Marketing Exposure.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Generation, Marketing] Why Should You Use Short Videos to Attract Professional Tradesman?
    Donna Moritz did a recent post in Social Media Examiner  that talks about 6 ways to use short videos in social marketing. The bottom line is, use video in your marketing efforts. Short videos are ideal for social media and for you to gain reach and shares. You don’t need a “Hollywood” production. Here are some thoughts on content.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 18, 2011
    [Generation, Marketing] Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box
    Jeff Ogden is President of the B2B lead generation company  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few lead generation companies in New York. Go start something. What do you think?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 10 Ways to Rock PR Like an Inbound Marketer
    The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ? Here are 10 great tips to help you rock public relations like an inbound marketer. How to Rock PR Like an Inbound Marketer.
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Generation, Marketing] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
    DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 31, 2014
    [Generation, Marketing] Marketers’ Impact on Sales Finally Getting Recognized
    In the traditional view of a company’s internal hierarchy and the income-generating contributions each department provided, the marketing team usually didn’t fare so well. To paraphrase an old saying, marketers got no respect. The executives cited marketers’ unique insight into both customers and the data surrounding them.
  • UNDER THE ARCH  |  MONDAY, JULY 8, 2013
    [Generation, Marketing] Tips for Getting Employees to Blog
    Getting employees to blog is integral to an effective content marketing strategy. While marketers may succeed in getting organizational buy-in for a content-driven marketing strategy, they often stumble when it comes to getting employees to blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 18, 2010
    [Generation, Marketing] Attack of the Cymbal Monkeys
    And I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, offsites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Next time: Salespeople are from Mars and Marketing People are Fresh from the Spa.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Generation, Marketing] Tuning into Valuable Marketing Data with Conversation Analytics
    This technology has been around for more than a decade and is used to determine the campaigns, ads and keywords that are generating phone calls. The data provided by call tracking offers undeniable value for marketers but it fails to collect data from the actual phone call. Marketing Tactics What is Conversation Analytics?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 27, 2011
    [Generation, Marketing] Book Review: Marketing in the Age of Google
    There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web. Yet, only 44% of small businesses even have a website.” (!)
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Generation, Marketing] 13 Awesome Twitter Lists for Inbound Marketers to Follow
    So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. And of course, follow what us HubSpotters are sharing about marketing.
  • ONPATH  |  TUESDAY, JUNE 28, 2011
    [Generation, Marketing] Plan Now to Avoid Four Marketing Automation Roadblocks
    We are well past the point when anyone claims establishing a successful marketing automation program is either fast or easy. Sustaining a marketing automation program is often complicated by the availability of good content, competing priorities or internal politics. By Matt Smith , Executive Vice President, Co-Founder, 3forward.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Generation, Marketing] What Is Conversion Rate Optimization? [FAQs]
    If your marketing software allows you to use smart content , creating targeted content and design (the next two CRO tactics) for specific audience segments will help you convert those people more efficiently. So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. Or your lead-to-customer conversion rate from 1.4% to 1.7%.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 25, 2010
    [Generation, Marketing] The Giant Who Was More than a Match
    Marketing is about great story-telling, so pull up a chair and listen. Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Jack asked.
  • DIRECT RESPONSE COACH  |  THURSDAY, JUNE 25, 2015
    [Generation, Marketing] The hidden benefit of coupons in print advertising
    The post The hidden benefit of coupons in print advertising appeared first on McCarthy and King Marketing. General Lead Generation Print AdvertisingPrint advertising may be old school for some, but for others, it is still a vital media channel.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 20, 2015
    [Generation, Marketing] Start Spying On Your PPC Competitors In 3 Quick Steps
    They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts. Before you start tying in URLs first generate a competitors list. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. 2.
  • MARKETING ACTION  |  MONDAY, OCTOBER 28, 2013
    [Generation, Marketing] How to Nurture New Customers – i?marketing (Part 4)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. It’s marketing’s job to get them through safely to the hand-off; how are you going to do that? Nurturing is the third step in the marketer’s playbook.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Generation, Marketing] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. The new, empowered B2B buyer has significantly changed the marketing landscape. Please also check out the new  SCORE Demand Generation Program  from Find New Customers. How will you recognize Jeff?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Generation, Marketing] 7 Ways to Get Better Results from Your B2B eNewsletter
    hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. Do you need help getting a email newsletter or other marketing started the right way? You send a regular eNewsletter, but are you getting results?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Generation, Marketing] Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
    During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo. The relationship between marketing and sales has changed dramatically.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 19, 2012
    [Generation, Marketing] Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck
    Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Generation, Marketing] Stop the Insanity. Fire Your PR Firm in 2014.
    Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Publicity generates revenue. The more publicity, the better. Counting Media Clips is a Zero Sum Game. and “2.
  • THE CRAP REPORT  |  TUESDAY, FEBRUARY 2, 2010
    [Generation, Marketing] Hiring for Sales and Teleprospecting
    Tags: B2B Marketing Lead Generation Sales Prospecting Tele-prospecting Sales Telemarketing teleprospecting teleprospecting qualities
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Generation, Marketing] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    It might seem small, but for marketers this could represent a boon. But it’s also a feature marketers should approach with caution. Marketers, for instance, could run photo-tagging campaigns, asking fans to tag themselves when they attend a brand event or use its product. by Jesse Noyes | Tweet this. can be tagged as well.
  • HUBSPOT  |  SUNDAY, JULY 1, 2012
    [Generation, Marketing] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
    Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Twitter Generating the Majority of Its Ad Revenue From Mobile.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 15, 2013
    [Generation, Marketing] Interesting Infographics: How To Stand Out As A B2B Marketer
    Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? Successful Content Marketers (35%).
  • LOOPFUSE  |  THURSDAY, DECEMBER 13, 2012
    [Generation, Marketing] B2B Speed Dating - How to qualify and convert trade show leads [Infographic]
    It probably doesn’t come as a surprise to anyone who’s ever worked a trade show before that attendee behavior affects the quality of leads generated. Lead Nurturing Marketing Automation Thought Leadership b2b follow up marketing infographic sales infographic speed dating trade showsEver been stuck in a dead-end corner?
  • HUBSPOT  |  SUNDAY, SEPTEMBER 16, 2012
    [Generation, Marketing] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
    Happy Sunday, marketers! Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. This jarring shift from online to mobile activity has left marketers wondering what to do next. Curious to read more?
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Generation, Marketing] Blog Posts Most Valuable B2B Marketing Content [Data]
    The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.
  • AGILE B2B COPYWRITER  |  MONDAY, OCTOBER 8, 2012
    [Generation, Marketing] The Small Business Social Media Advantage
    Large corporations battle each other with full-scale advertising campaigns that include traditional mediums like television and printing marketing material. Small businesses do not have to use outbound marketing at all if online platforms are used correctly. B2B Marketing Lead Generation Social Media Marketing social media marketing
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Generation, Marketing] 6 Mobile Important Marketing Questions Answered
    As more and more of us rely solely on smartphones and tablets for information, mobile marketing is the growing jackpot for businesses. While original branded content, advertising, expert content, and video dominate the mobile market, sales, specials, discounts and user reviews are reaching their place. Always test everything. link].
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Generation, Marketing] The Evolution of the Marketing Database
    1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. 1995: Email marketing begins, and continues to grow. Increasingly, email open rates are declining and with new technologies from Google and Facebook it is harder and harder for marketers to reach the consumer's inbox. Connect with HubSpot
  • FATHOM  |  FRIDAY, APRIL 25, 2014
    [Generation, Marketing] Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
    To quote John Dinning IV, Director of Marketing at Hale, “Our industry is like musical chairs … we just don’t remove the chairs.” Marketing Insights and Observations. Observation #2: Firefighters have strong, generational brand loyalty. The post Reflections on Manufacturing Marketing from Fire Dept.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Generation, Marketing] Customer Engagement: A New Spin on Customer Intimacy
    Just think – this was written over 10 years before social media hit the marketing scene. If you’re like me, the above description is starting to sound a lot like one of the most over-used phrases in modern marketing:  customer engagement.  Resources: The Discipline of Market Leaders by Michael Treacy & Fred Wiersma.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Generation, Marketing] Spinning stories for superior sales
    The stories are how this important information gets passed down from generation to generation. . So, what does this have to do with content marketing? Harnessing the power of storytelling for content marketing isn’t terribly complicated, but it is hard. Here are a few examples of storytelling in content marketing.
  • JUNTA 42  |  MONDAY, OCTOBER 8, 2012
    [Generation, Marketing] Miss My Content Marketing Updates? My Blog Has Moved
    Well, I’ve been blogging regularly over at the Content Marketing Institute site. You can find all my latest posts here , including these dandies: Why You Need a Content Marketing Mission Statement. How Content Marketing Can Save the Book Industry. Content Marketing Tips for Generation Y. Why you ask?
  • INTEGRATED B2B  |  MONDAY, DECEMBER 16, 2013
    [Generation, Marketing] 5 cost-effective internet marketing methods that could keep your company afloat
    However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround. The post 5 cost-effective internet marketing methods that could keep your company afloat appeared first on IntegratedB2B.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Generation, Marketing] What Do Inbound Marketing Agencies Do ?
    Inbound marketing agencies help companies get found and maximise their return from digital marketing. Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Engage paid marketing campaigns.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Generation, Marketing] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. The new Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities. It was clear what we needed to do to help, and the results are huge.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Generation, Marketing] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Generation, Marketing] 3 PR Hooks for the Holidays – How to Garner More Buzz
    Here are three press-generating ideas to help you land some positive, end-of-year media coverage around the holidays. 1. Get more holiday marketing tips from our Everything Holiday site and help make your holidays a success! © 2014, VerticalResponse Blog. Throw a fundraising soiree. Pitch last-minute gift guides.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2011
    [Generation, Marketing] Defining the Perfect Sales Lead – 4 Tips to Getting it Right
    Today’s B2B marketing success revolves around the new spirit of collaboration between marketing and sales, and nowhere is this more important than the point where the sales cycle begins – defining the perfect sales lead. There are myriads of technology choices and philosophies on how to generate, nurture and manage leads.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 11, 2012
    [Generation, Marketing] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    Nobody understands the machinery of the demand generation engine better than Elle. And so would Sarah Hodges , the founder of Intelligent.ly , head of marketing for Smarterer , and all around data factotum. Strategy & Leadership and Marketing classes are also in high demand. My colleague Elle Woulfe would get a call.
  • WRITTENT  |  FRIDAY, JULY 5, 2013
    [Generation, Marketing] Video Content Marketing Strategy, Email Painkillers and Expensive Mistakes
    It’s been a pretty dramatic week in the marketing arena. Regardless of whether you’re an enterprise or SMB, make it your goal in the weeks to come to monitor, track and improve your marketing efforts. This article by the experts at ReachLocal has everything you need to transform your outreach into a lean content marketing strategy.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Generation, Marketing] Why Content is Still King in Higher Education Marketing
    They are part of the digital generation, brought up with computers, smart phones and other digital devices. The Marketing Takeaway. Just like for any business's marketing strategy great content starts out on your own website and should be cross pollinated across all your online presences. College Websites Need To Be Easy To Use.
  • BUYEROLOGY  |  MONDAY, JUNE 14, 2010
    [Generation, Marketing] The Redesign of Customer Experience in the Digital Age
    Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.    It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another.  Customer experience initiatives can no longer be static types of efforts. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 10, 2011
    [Generation, Marketing] The 4 Stand Out Aspects of Salesforce Summer 11
    Marketing Efficiency analytics Chatter crm CRM analytics Demand Generation Dreamforce Dreamforce 2011 Facebook Force.com Salesforce Salesforce Chatter salesforce.com Social Mediaby Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11. Chatter. Force.com.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Generation, Marketing] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Generation, Marketing] Friday to-dos
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Paul Dunay, Buzz Marketing for Technology.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 7 B2B Buying Signals Marketers Should Pounce On
    Inbound marketers are getting even better at attracting visitors to their websites. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 6, 2014
    [Generation, Marketing] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
    The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation, Marketing] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Generation, Marketing] Sunday thoughts | Family and Outside In
    B2B Lead Generation : We all work so hard, but whom do we really work for? Have a great weekend and thanks for your support of the B2B lead generation consultancy  Find New Customers. Find New Customers , the b2b lead generation consultancy company site, scores 98.3 What the real reason we work so hard? Think Outside-In.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Generation, Marketing] 5 Ways to Analyze Marketing Automation Efficiency
    Marketing automation : when done correctly, these are two words that can bring happiness to marketers everywhere. There are definitely ways you, as a marketer, can decide if it is effective for your department and worth the time, effort, and cost. Does It Enable a Faster Reaction to Marketing Environment Changes?
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
    According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". 25 per email address. Yahoo!,
  • ACSELLERANT  |  SUNDAY, MAY 18, 2014
    [Generation, Marketing] What to Look for in a B2B Video Producer
    He’s also a B2B demand generation expert. Here’s what he said: “Online video producers who come from a B2B marketing background know how […]. B2B Video Content Marketing Mac McIntosh is a friend and colleague of mine. He’s had both good and bad experiences working with video producers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] The 7 B2B Sins of Social Media Ignorance
    ROI arrives in the form brand advocates, engaged customers, leads generated and carving out a thought leadership role in your industry. Social Media B2B b2b marketing b2b social media blogging brand advocates Hoot Suite marketing ROI oneforty ROI social media marketing Stumble Upon TweetDeckGreed. It’s also unrealistic.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation, Marketing] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. It is entirely possible for your marketing not to suck. Your industry isn't boring, your marketing is boring.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. (Guest post by Adam Kosloff ). You’re swamped.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 9, 2010
    [Generation, Marketing] Minnesota’s Social Media Event of the Summer
    If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.
  • FUNNEL FOCUS  |  SUNDAY, MAY 2, 2010
    [Generation, Marketing] Webinar: Six Truths About Marketing Automation (and How to Face Them)
    Join us for this interactive Webinar where Christopher Doran, Vice President of Marketing for Manticore Technology and Amy Bills, Director of Field Marketing for demand-generation agency Bulldog Solutions will review six "truths" about marketing automation, and how to address them head-on. Date: Tuesday, May 11, 2010.
  • BLOG MY CALLS  |  MONDAY, JANUARY 12, 2015
    [Generation, Marketing] Repurposing Old School Material Into Your Modern Marketing Strategy
    If your traditional marketing material is open to a new look, you may want to hold off on tossing it into the scrap pile. Whether your company is making the transition to digital marketing, or uses a blended marketing approach, your old school material can be tweaked for online platforms. Marketing Tactics Read More.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Marketing] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
    This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. The idea is simple: we''re going to rant about something marketing related every Friday morning. Other organizations mobilize employees, and volunteers to generate social media sharing on a mass scale. Sharing matters. Employees.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Generation, Marketing] Breaking Down the Inbound Marketing Mix
    Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Create good link bait.
  • B2B CONVERSATIONS NOW  |  THURSDAY, MAY 24, 2012
    [Generation, Marketing] Do your Calls-To-Action meet these 5 criteria?
    All marketers are familiar with B2B Calls-to-Action (offers) used to motivate a prospect to take action. For many company’s, 100% of their marketing spend is focused on driving traffic to their website and good SEO/SEM processes can help with traffic. B2B marketers depend on these offers for a reason - they work.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Generation, Marketing] 5 Examples of 'Permissive' Outbound Marketing Techniques
    Surprisingly, this advertising approach shares some elements of “permission-based” marketing. It seems as if traditional outbound marketing efforts have been striving to be subtler in their ways, trying to gain more permission from their consumers to hear out their message. Marketing Takeaway. Are they effective?
  • BIZNOLOGY  |  THURSDAY, JANUARY 13, 2011
    [Generation, Marketing] An Open Letter to Google on Local Marketing and People
    Take this exchange that was recorded by local Internet marketing professional, Mike Blumenthal at his blog (which is a must read for local Internet marketers). Good thinking on his part but I sure hope this is not the master plan for generating revenue over at the good ship Google. Image via CrunchBase. by Frank Reed. That's it.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JANUARY 25, 2012
    [Generation, Marketing] Page’s Seven Principles of Public Relations Management
    Generate goodwill. Page Society corporate communications Edward Bernays marketing communications marketing counsel marketing craftsmanship New Jersey PR firms Page Principles Penn State College of Communications PR craftsmanship PR management PR principles public relations public relations firms public relations strategy
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Generation, Marketing] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. While some have revolutionary ideas that bring us to the edge of our seats, others make us sink back into our seats and think, “Gosh, we totally forgot about that!” In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See.
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Generation, Marketing] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. Tags: Advertising Marketing Strategy Search Marketing Tactical Services First, think about your website. Related posts. No related posts.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Generation, Marketing] Mending the Festering Relationship between Sales and Marketing
    While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. The data that is extracted and employed by marketing teams is not only relevant to their campaigns but to the sales process as well. Marketing Tactics Why it Matters.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 19, 2010
    [Generation, Marketing] Top 10 Content Marketing Takeaways from CBIA Sales & Marketing Council Multi-Media Session
    They need to transform from traditional marketing methods to content marketing and social media. Fortunately, there is a new generation of affordable tools and techniques that can make that transformation inexpensive—and with a bit of outside help—almost painless. Jim Cossetta, cofounder of 4what.com. Patrick’s Day session.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 15, 2015
    [Generation, Marketing] Communist Customer Service: 3 Lessons I Learned on My Vacation.
    Mars Dorian  draws funky illustrations and pens sci-fi thrillers for the Internet Generation. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business strategy customer acquisition Entrepreneurism Marketing Solutions marketing strategy customer servicetook my life offline (gasp!) Forever. 2.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Generation, Marketing] 6 Ways to Transform Your Marketing with Data
    Data has many uses and can truly transform your marketing if you know how to use it. Here are 6 ways to use data to transform your marketing. 1.) The days of "I know half of my marketing is useless, but I don't know which half" are over. Data can help prove your legitimacy to the market. Learn About Your Market.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Generation, Marketing] "Big Ideas" still Trump ROI in driving Marketing Strategy
    When marketing executives at larger firms were asked, what attribute is most important to marketing strategy, 58% indicated that it is a core "big idea" that guides all of our marketing initiatives, while only 40% indicated that it was "tools and metrics that measure ROI and ensure accountability for outcomes" that drives marketing strategy.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JUNE 25, 2009
    [Generation, Marketing] Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
    Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. In a competitive process, they stood out."
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [Generation, Marketing] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Find Marketo’s Roadshow in your city this summer to learn about marketing best practices. You’ve Entered The Noise-Free Campaign Zone As marketers, we recognize that the road to […].
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Why don’t you follow him?
  • MARKETING ACTION  |  MONDAY, AUGUST 12, 2013
    [Generation, Marketing] Nurture Marketing Basics: Align Your Offer with the Right Content
    The list below contains common calls to action in the marketing industry; notice that for each the consistent benefit could be “get better results, faster.” Here’s an example of a message matrix: Creating compelling marketing copy and content is difficult and resource-intensive. What do you want them to do as a result?
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Generation, Marketing] 12 Email Marketing Mistakes To Avoid [New Report]
    While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Here are the "Dirty Dozen" and my brief commentary on each with their current relevance to your email marketing efforts.
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