HUBSPOT | WEDNESDAY, JULY 6, 2011
[Generation, Marketing] 13 Awesome Twitter Lists for Inbound Marketers to Follow
So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. And of course, follow what us HubSpotters are sharing about marketing.
THE ROI GUY | SUNDAY, MARCH 24, 2013
[Generation, Marketing] Are White Papers Dead?
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. Your current white papers just don’t have the same impact as they once had … but why?
VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Generation, Marketing] Marketing Analytics: A Must Have in 2014
'Listen up, marketing gurus! recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Mobile Marketing. Email Marketing. Content Marketing. Marketing Automation.
MARKETRI | TUESDAY, OCTOBER 1, 2013
[Generation, Marketing] How Much Does Marketing Cost?
'Insight into what your professional services firm should pay for marketing. So why is it so hard for marketing firms to answer the simple question, “How much does it cost?” Have you been consistently doing some form of marketing, or are you making up for a lot of lost time? How about an iPhone?
B2B IDEAS @ WORK | WEDNESDAY, MAY 26, 2010
[Generation, Marketing] Marketing Automation for the Inbound Challenged-Part 4: Vendors II
This deep dive into marketing automation has been almost as fun as it has been informational. Market Bright Market Bright enables companies to execute campaigns on their own, with automated lead scoring and closed-loop marketing analytics. Market Bright also provides full document storage and asset management.
MARKETING ACTION | MONDAY, MAY 5, 2014
[Generation, Marketing] Show Them the Money! (Or at Least the Marketing Performance Report)
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 30, 2013
[Generation, Marketing] 5 Steps to Feed the Content Beast
'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Step 1: Pick a Strong Topic.
WEBBIQUITY | MONDAY, MAY 6, 2013
[Generation, Marketing] 11 Expert PPC Guides, Tips and Techniques (and One Rant)
'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads?
HUBSPOT | TUESDAY, JANUARY 1, 2013
[Generation, Marketing] HubSpot's 10 Hottest Marketing Blog Posts of 2012
2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The 10 Greatest Marketing Campaigns of All Time. My oh my, has the world of marketing changed!
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Generation, Marketing] Laugh and Learn with Find New Customers – Episode 61 | The Proprietary Journey
Jeff Ogden, President of the B2B Lead Generation and global marketing company Find New Customers – and the host of the very popular show, Mad Marketing TV , shares a marketing lesson each week using wit and humor. We also invite you to check out Mad Marketing TV at www.madmarketing.tv.
INTEGRATED B2B | THURSDAY, JANUARY 24, 2013
[Generation, Marketing] 7 tips for credible video in your B2B marketing
Credibility and trust is key to B2B marketing and communications and video offers great potential to capture the true essence of a company’s biggest assets – its employees. Using video in marketing with the aim of giving employees a voice of their own requires patience and skill. Engineers on film – how bad is that?
HUBSPOT | MONDAY, JANUARY 20, 2014
[Generation, Marketing] Marketing Campaigns That Broke the Internet [SlideShare]
Keep them hooked -- switch between tension and relief to generate suspense. '"Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Or at least it feels that way. Inbound
WEBBIQUITY | WEDNESDAY, JANUARY 22, 2014
[Generation, Marketing] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
'The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. For example, there’s been some cross-posting over the years between Webbiquity and the Blue Focus Marketing blog. ”).
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 12, 2011
[Generation, Marketing] Follow the Yellow Brick Road to Revenue Performance Management
Like Dorthy, most B2B marketers also find themselves on an undesirable journey in a foreign place- swept away by a cyclone of channel proliferation, 24×7 access to information, and a highly competitive environment. Under this pretense, every organization now has a very real destination for their Sales and Marketing efforts.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 20, 2014
[Generation, Marketing] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
Sales and marketing alignment encompasses many things, but perhaps one of the most vital benefits of tightly integrated operations is turning the united front of engagements into improved experiences and enhanced conversions. Modern Marketing approach is to enable bits and pieces of each to influence every stage of the funnel.
SAZBEAN | SATURDAY, OCTOBER 12, 2013
[Generation, Marketing] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
IT'S ALL ABOUT REVENUE | SATURDAY, MAY 18, 2013
[Generation, Marketing] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion.
HUBSPOT | WEDNESDAY, SEPTEMBER 8, 2010
[Generation, Marketing] 5 Educational Email Marketing Infographics
Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. Use of Video in Email Marketing by GetResponse.
PWB MARKETING BLOG | WEDNESDAY, APRIL 24, 2013
[Generation, Marketing] More B2B Social Media Fact vs. Fiction
Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not. B2B Marketing social media Twitter
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 7, 2010
[Generation, Marketing] Is There a Crisis In Crisis Management?
Marketers have come to realize that brands are extremely vulnerable. Market value is largely driven by intangible assets like brand equity and goodwill. We have come to realize that a brand is essentially what the consumer says it is – not what the marketer says it is. Blue Focus Marketing @bluefocus360.
HUBSPOT | TUESDAY, JULY 3, 2012
[Generation, Marketing] 20 Marketing Tricks to Get Your Kids to Simmer Down
You're a marketer. Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. oh yeah, the kids are loose.
JUNTA 42 | MONDAY, DECEMBER 14, 2009
[Generation, Marketing] 100 Social Media & Content Marketing Predictions for 2010
Some things amaze me, like this year's social media and content marketing predictions list. Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. Online video will emerge as the most important tool for marketers in 2010.
HUBSPOT | WEDNESDAY, SEPTEMBER 14, 2011
[Generation, Marketing] 6 Compelling Social Media Stats Marketers Should Know [Data]
Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ). Tweet This Stat! ). Tweet This Stat! ).
HUBSPOT | THURSDAY, APRIL 25, 2013
[Generation, Marketing] The Marketer's Guide to Search Engine Optimizing Non-Written Content
'We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. We have original data that indicates photos on Facebook generate 53% more likes than average posts. With all these content types, aren’t we forgetting something? Oh right. Here''s what you do.
HUBSPOT | THURSDAY, OCTOBER 14, 2010
[Generation, Marketing] A Marketer’s Guide to Content Curation
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. Curation.
MARKETRI | THURSDAY, JULY 11, 2013
[Generation, Marketing] Marketing Automation for SME’s: Our Interview with an Industry Expert
'Over the past several years, we have been hearing more and more about the topic of marketing automation. There is an overwhelming amount of information out there regarding marketing automation, as well as a plethora of platforms to consider with a seemingly endless number of capabilities. So what exactly is it? Surveys.
B2B MARKETING INSIDER | TUESDAY, JANUARY 31, 2012
[Generation, Marketing] 7 Trends From The Focus Technology Marketing Handbook
I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day. The 7 Trends In Technology Marketing identified in the Technology Marketing Handbook: Positioning and Branding.
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 21, 2009
[Generation, Marketing] How to bring your B2B marketing into the real world.
Far be it from me to refer my readers to articles about consumer marketing, but David Baker’s post “ Funnel Experiences in Media Post ’s Email Insider got my attention. He proposes a switch to “lifestyle marketing.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 14, 2011
[Generation, Marketing] Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
Many will treat Buffett’s investment as a tacit approval of the technology sector, especially the SaaS industry, which has been performing well in the midst of a weak turbulent market. The result is an easy-to-understand revenue generating strategy even a luddite can get behind. The news came as a shock to the industry.
CONTENT MARKETING TODAY | FRIDAY, APRIL 30, 2010
[Generation, Marketing] Top 10 Takeaways from the 2010 Content Strategy Forum
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Amorphous marketing is out.
HUBSPOT | TUESDAY, APRIL 23, 2013
[Generation, Marketing] What Does a Content Career in Marketing Look Like?
So I took a job doing some copywriting and copyediting in a marketing department. had no intention of growing a career in marketing, but it''s the closest I could get to getting paid to "use my words.". Skip ahead some years, and here I am with a career in content, and a career in marketing. marketing path, too! Writing.
FEARLESS COMPETITOR | MONDAY, JUNE 18, 2012
[Generation, Marketing] Public Speaking Tips and Techniques with CK Kerley
In this great interview, Jeff Ogden of the sales lead generation company Find New Customers (who is himself an expert speaker) sits down with a top public speaker, Christina CK Kerley of CKB2B.com (@cksays) CK shares ideas such as: Why passion for your subject is so important. Fear of Public Speaking is #2 and Fear of Death is #6.).
BLUE FOCUS MARKETING | TUESDAY, JUNE 26, 2012
[Generation, Marketing] Power of the Journey for Social Businesses
And in the essence of transparency, AT&T is a client of Blue Focus Marketing. In a recent Forbes article , Ann Lewnes, SVP of Global Marketing for Adobe, commented, “Adobe made a massive investment to (re)train and reconfigure our team. . . . VP & General Manager, Digital Marketing – Adobe. Social Collaboration.
BLUE FOCUS MARKETING | TUESDAY, JUNE 26, 2012
[Generation, Marketing] Power of the Journey for Social Businesses
And in the essence of transparency, AT&T is a client of Blue Focus Marketing. In a recent Forbes article , Ann Lewnes, SVP of Global Marketing for Adobe, commented, “Adobe made a massive investment to (re)train and reconfigure our team. . . . VP & General Manager, Digital Marketing – Adobe. Social Collaboration.
LEDGER BENNETT | SUNDAY, OCTOBER 21, 2012
[Generation, Marketing] Top 10 Tips for Marketing Automation success
'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Well, often at the top of a marketer''s ''things to do list'' is the need to add new prospects into the funnel. We often call it Demand Generation - which is a mixture of technologies and techniques.
HUBSPOT | THURSDAY, DECEMBER 16, 2010
[Generation, Marketing] 101 Marketing Charts and Graphs [Data]
Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. 101 Marketing Charts. Free Download: 101 Marketing Charts and Graphs.
HUBSPOT | TUESDAY, JANUARY 8, 2013
[Generation, Marketing] 7 Real Marketing Interview Questions From HubSpot's CMO
In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.".
HUBSPOT | WEDNESDAY, OCTOBER 10, 2012
[Generation, Marketing] How Workflows Take Marketing Automation to the Next Level
Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows go way beyond simple marketing automation , though. Workflows are one of the most powerful tools available to the modern marketer.
MODERN B2B MARKETING | TUESDAY, OCTOBER 26, 2010
[Generation, Marketing] Is Lead Nurturing Possible Without Lots of Content?
Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. How can they do this with limited content marketing assets? was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
[Generation, Marketing] How to Include Webinars in Your Content Plan
If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011. What: Case Study.
MARKETING ACTION | FRIDAY, FEBRUARY 14, 2014
[Generation, Marketing] What’s An “Online Lead Development Ecosystem”?
'Editor’s Note: Chris Creech is a senior strategist with Newfangled, a web development compan y that works with marketing agencies to build conversion-focused websites for their clients. If you’re reading this, then you’re likely already using – or at least considering implementing – marketing automation (MA) software, such as Act-On.
HUBSPOT | FRIDAY, AUGUST 24, 2012
[Generation, Marketing] 9 of the Most Shocking Guerrilla Marketing Campaigns of All Time
Executing a remarkable guerrilla marketing campaign takes a lot of things. Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. that's what outbound marketers want you to think!
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 7, 2011
[Generation, Marketing] Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies
figured these companies would be great examples of marketing with content. What I found contradicts the rules of content marketing as practiced today. Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. And the numbers don’t lie. What’s yours?
HUBSPOT | MONDAY, JUNE 18, 2012
[Generation, Marketing] How to Breathe New Life Into Your Marketing With Visual Content
But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Integrating Visual Content Into Your Social Media Marketing. Let's get started!
SOCIAL MEDIA B2B | TUESDAY, MARCH 1, 2011
[Generation, Marketing] 5 Tips for Creating Share-Worthy B2B Email Content
Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Generation, Marketing] Mother's Day: 6 Lessons Your Mom Taught About Marketing
And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. There is an old saying that marketers tell the truth in advance. They sign was a marketing ploy to make me feel better. Good marketers don''t lie. You don''t need to market these things.
VISIONEDGE | TUESDAY, JANUARY 24, 2012
[Generation, Marketing] Measuring the Pay-Off for Customer Loyalty
Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%? Is it to drive referrals for similarly minded prospects (grow market share)? Marketing Measurement customer loyalty loyalty marketing measurement measuring customer loyalty measuring marketing
DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
[Generation, Marketing] Weaning Yourself Off Keyword Dependency — Dealing with Not Provided
SEO (search engine optimization) used to be a B2B marketer’s dream come true. Because Google is forcing marketers and SEOers to wean themselves off the crutch of keyword marketing. The main problem with keyword marketing is that nefarious SEO firms used it as a siren call for top rankings. Woohoo! Run away! Fast!).
HUBSPOT | WEDNESDAY, JULY 18, 2012
[Generation, Marketing] How to Separate the Good Marketing Leads From the Bad
Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns. In a more-is-always-better world of lead generation, it may seem counter-intuitive to try to weed out email subscribers. It's time to separate the good eggs from the bad.
MARKETRI | MONDAY, FEBRUARY 3, 2014
[Generation, Marketing] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
The actual term for this process is called Content Marketing , which is defined below: “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
HINGE MARKETING | WEDNESDAY, MAY 28, 2014
[Generation, Marketing] PR and Marketing: Are Bloggers the New Journalists?
'“We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. Are you trying to generate new business leads?
SAZBEAN | SATURDAY, DECEMBER 3, 2011
[Generation, Marketing] Top Internet strategy, marketing and technology links for the week of December 3, 2011
Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Stop marketing to yourself (Jim’s Marketing Blog). Internet Marketing Jam). Mashable!).
VIRALLY BLOG | WEDNESDAY, FEBRUARY 18, 2015
[Generation, Marketing] It’s Win Wednesday!
'Calling all marketing agencies! The account that generates the most leads in the next 6-8 weeks will win a Virally Pro subscription for 6 months worth $594 ! Virally is a content marketing platform, that gives you more leads from your valuable content. appeared first on Content Marketing, Virally Blog. KellyCulver96.
MODERN B2B MARKETING | WEDNESDAY, MAY 2, 2012
[Generation, Marketing] Revenue Performance Management: Making the Top Line Top Priority [Infographic]
Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. B2B Marketing Infographic Revenue Performance Management b2b marketing revenue performance managementIs your company maximizing revenue using RPM?
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Generation, Marketing] 10 Ways Small Business Marketers Can Crush Big Competitors
There's plenty of room for both of you in the market; you'll just have to get creative and strategic to combat their more bountiful resources (that's the diplomatic way of saying that they have tons of cash and manpower). Get a good handle on your inbound marketing analytics. Be an agile inbound marketer. But why not dream big?
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Generation, Marketing] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
That''s when it hit me: What if marketers didn''t have to shell out more money for photos, obsess about copyright laws , and fret over permissions? Where to Use These Photos in Your Marketing. Here are some great ways to use stock photos in your marketing. Embarrassed, I quickly investigated. Scary story , right?
HUBSPOT | WEDNESDAY, FEBRUARY 6, 2013
[Generation, Marketing] How 15 Real Businesses Are Getting Creative With Vine for Marketing
Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? Wheat crackers are a pretty dry product to market.
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
[Generation, Marketing] A Marketer's Complete Guide to Launching Mobile Apps
In fact, in December 2011, the 1 millionth mobile app was pushed to market. Luckily, using inbound marketing, you can pull off a successful mobile app launch that costs more in time and planning than it does additional budget, and that will ensure your audience knows about your new mobile app and incites downloads. Rate it.
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Generation, Marketing] The 7 Worst Marketing Emails You've Ever Seen
Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage. Image Credit: Generation Bass.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 8, 2012
[Generation, Marketing] Adopting a Piggly Wiggly View of Social Media
Most marketing execs get this and the need to come up the digital curve. Mark hit the nail on the head in a recent post : “… social media success is not going to be a function of marketing vision or budget. Organizational Development marketing strategy social media social media solutions social media strategyBut I do know this.
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Generation, Marketing] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
So you're an arts and crafts marketer. It's a bummer brand marketers get that reputation, because it typically stems from a total lack of understanding of the impact branding and design has on other areas of marketing. Those that think branding is just a fluffy, marketing buzz word need this blog post. Got it. Tisk tisk.
CONVERSIONATION | WEDNESDAY, JULY 18, 2012
[Generation, Marketing] Altimeter Report: the Convergence of Paid, Owned and Earned Media
If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. In marketing these media and channels all have their place, depending on your goals and customers, in a smart mix that revolves around the different touchpoints and stages in the customer life cycle.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 5, 2013
[Generation, Marketing] Social CRM By Numbers [INFOGRAPHIC]
Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management. Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
TRADESMEN INSIGHTS | TUESDAY, MAY 29, 2012
[Generation, Marketing] Are You Using LinkedIn For New Business Development?
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Marketing Tips Social Marketing hubspot jim lister using linkedin for new business development
HUBSPOT | TUESDAY, APRIL 17, 2012
[Generation, Marketing] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts. Building and providing better visibility for your business' social proof can be a powerful addition to your marketing strategy. 10 Types of Social Proof for Marketing.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 20, 2013
[Generation, Marketing] Are you Using Database Strategies to Reach the Professional Tradesmen?
Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. That’s where database marketing comes in. This tool can help you segment your audiences into customers, potentials, different markets or applications.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 17, 2012
[Generation, Marketing] B2B Magazine Digital Strategies Netmarketing Recap – San Francisco
love these events because it’s a giant room full of B2B marketers who are there to learn and network. Scott is responsible for digitally driven demand generation and he discussed how he is taking the wealth of online information available to marketers and turning it into actionable insights. By Great stuff! agree completely.
BUYEROLOGY | WEDNESDAY, APRIL 7, 2010
[Generation, Marketing] Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation
Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic. Adapt Strategies to Your Market. The temptation is enormous.
BLOG MY CALLS | MONDAY, JUNE 24, 2013
[Generation, Marketing] Why Do SMBs Fail at Measuring Their Marketing?
'Most SMBs have a good local presence, they''re able to generate good revenue, so why should they measure marketing? Data shows that most SMBs don''t track marketing ROI. Small businesses believe that measuring marketing is quite expensive, but that’s just not true. Here are some reasons: 1) They think it is expensive.
FEARLESS COMPETITOR | MONDAY, APRIL 2, 2012
[Generation, Marketing] How to unite a fragmented brand – Guest post by Liberty-Belle Howard
At TradeBrooklyn, the board members of Digital Brand Marketing Education (including Jeff Ogden, President of Find New Customers ) reviewed the online marketing of two companies live in front of an audience. One of the companies had a very fragmented marketing strategy – multiple company names, web pages, etc.
HUBSPOT | TUESDAY, APRIL 2, 2013
[Generation, Marketing] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Marketing ROI. So for our marketing ROI metric, we will use gross profit.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] A Marketer's Guide to APIs
Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. APIs As a Marketing Platform. Need more leads? ” Why Do APIs Exist?
NUSPARK | TUESDAY, JUNE 24, 2014
[Generation, Marketing] Video Marketing; A recap of the potential platforms and placements for promoting your product video
This is where video marketing enters the fray. This makes the internet marketing environment ripe for conquest, with small to mid-size firms having a major advantage due to their ability to operate with agility, pivoting much quicker than their larger counterparts. The Time is Ripe for Video Marketing. Get on Board!
SAZBEAN | WEDNESDAY, DECEMBER 8, 2010
[Generation, Marketing] Developing a Social Media Content Strategy
Nor do people care about your marketing messaging. Having contests and using user generated content may increase your engagement but put off people who are looking for information and expertise. Having a good content strategy is a vital key to any successful social media strategy. What works on Facebook may not work on Twitter.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 22, 2013
[Generation, Marketing] The Next Big Thing in Lead Scoring: Big Data and Social Scoring
Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. An increasing number of CMOs view lead scoring, the process of ranking leads based on their sales-readiness , as a key component in their B2B marketing strategy. 80% of the information generated daily is unstructured. And for a good reason.
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Generation, Marketing] How Social Media Capitalism Will Affect Your Future Marketing Strategy
We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels. Can This Last Forever?
EB2BLEADS | TUESDAY, OCTOBER 11, 2011
[Generation, Marketing] Why British B2B companies neglect marketing and struggle - Part 2
Marketing systems let businesses make better decisions and excel at what they do best. Businesses fail or reach early plateaus because they’re not marketing led. These are things which a real marketing system can help businesses overcome. B2B Marketing specialist in online Lead Generation and Lead Nurturing
HUBSPOT | MONDAY, JULY 30, 2012
[Generation, Marketing] 11 Ways to Make Social Media Marketing Less of a Time Suck
Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. And if you're doing social media marketing -- real social media marketing -- you know that. 11 Ways to Make Social Media Marketing Take Less Time. No more pulling content out of thin air, marketers! Nailed it.
BLOG MY CALLS | FRIDAY, APRIL 4, 2014
[Generation, Marketing] The Friday Marketing Rant: You Should Care About Phone Calls
'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. We''ve written several blog posts recently about the growing momentum about phone calls in the marketing world. Marketers are starting to accept that phone calls matter.
HINGE MARKETING | FRIDAY, SEPTEMBER 20, 2013
[Generation, Marketing] A Content Marketing Strategy Lesson From…Miley Cyrus
Her controversial performance at MTV’s Video Music Awards – and most recent video release, "Wrecking Ball" – both underscore just how powerfully controversial content can contribute to your content marketing strategy. You just might be able to take your content marketing to that next level. Now, back to Miley.
MARKETING ACTION | THURSDAY, JANUARY 9, 2014
[Generation, Marketing] How to Win (Social) Friends & Influencers
'As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn and other forums, it’s well worth marketers’ time to consider the influence today’s buyers wield online. Social Media Marketing How can you make this more than serendipity? license.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Generation, Marketing] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. And why should they be?
WEBBIQUITY | MONDAY, JANUARY 25, 2010
[Generation, Marketing] Social Media Marketing Tips from the Experts: Rick Burnes
Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Digg this!
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Generation, Marketing] How to Use Welcome Emails to Delight Your New Blog Subscribers
Welcome emails also give you, the marketer, a chance to promote other things like offers, upcoming events, etc. In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. Blogging email marketing
FEARLESS COMPETITOR | SUNDAY, MAY 29, 2011
[Generation, Marketing] Sunday Post: Why Hiring Managers Keep Blowing It
Instead of talking about marketing and lead generation, let’s explore why companies keep making terrible hiring decisions over and over. While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Answer: Flip a coin. We fired him.
WRITTENT | TUESDAY, JULY 23, 2013
[Generation, Marketing] Blogging Metrics: How to Find and Apply Actionable Intelligence
In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Modern marketing is tougher than ever, and big data could be your brand’s only hope for survival in a turbulent business climate. Blogging Marketing Tools Yes, they absolutely do.
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
[Generation, Marketing] Deadly Sins of Marketing Copywriting
I am always on the lookout for easy-to-use reminders to make sure my writing and that of others at Fusion Marketing Partners is on target. Content is an important part of marketing strategy and writing produces content. Technorati Tags: Content , Copywriting , Marketing Strategy , Writing. Dullness. Repetition. Cliche. Sloth.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Generation, Marketing] 21 Firefox Extensions Every Marketer Needs
As the web becomes more social and an increasingly important part of a marketer's day, the web browser is turning into one of marketers' most useful and powerful tools. Because browsers are so important, marketers need to understand how to make them more powerful while helping to save time and increase efficiency. An SEO.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 1, 2010
[Generation, Marketing] Integrate Social Media Into Your Marketing Mix
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media? Check. Add value. Interaction.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Generation, Marketing] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. target readers!
HINGE MARKETING | MONDAY, NOVEMBER 25, 2013
[Generation, Marketing] How To Build a Better Marketing Budget
'Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. All marketing techniques are not equal.
VOICE-BASED MARKETING | FRIDAY, JUNE 27, 2014
[Generation, Marketing] Future Trends in Content Marketing
'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. So in the future, what trends are emerging?
HUBSPOT | THURSDAY, AUGUST 12, 2010
[Generation, Marketing] 3 Ways Facebook's Pending Page Changes Affect Marketers
According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook.". Free Download: 2010 Facebook Marketing Guide. Find out from industry experts and marketers!
MODERN B2B MARKETING | WEDNESDAY, APRIL 4, 2012
[Generation, Marketing] Revenue Performance Management: Startling Stats Show that Your Success Depends on It
Too often, Sales and Marketing Departments are set up with different goals in mind. The Marketing Department is focused on producing leads, while the Sales Department is focused on closing deals. The customer makes no distinction between their interaction with your Marketing Department and the Sales Department, so why should you?
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 10, 2009
[Generation, Marketing] Improving B2B Marketing ROI: Thought Leadership With Merry Elrick
It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. How did you get into sales and marketing, and what do you like most about it? thought it would be glamorous.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 16, 2013
[Generation, Marketing] 35 Expert Tips To Make B2B Content More Manageable
Many B2B marketers hear the word and wonder how they are going to create increasing amounts of it with their limited bandwidth. That’s why I was psyched to hear what my fellow experts had to say in the way of tips and tricks at the MarketingProfs B2B Marketing Forum in Boston last week. Encourage user-generated content – ?@NickWestergaard?.
INBLURBS | TUESDAY, DECEMBER 21, 2010
[Generation, Marketing] Improving your business in social media
Social media marketing is one of the cheapest ways of marketing and brings quality traffic for your lead generation campaigns. This article provides important tips to use major social media marketing sites to generate traffic for your small business. Facebook ads are also powerful way of marketing in facebook.
MARKETING ACTION | THURSDAY, OCTOBER 17, 2013
[Generation, Marketing] Maximize Inbound ROI: Clicks, Content and Conversion
'If you’re thinking about return on your marketing investments, you should know that Jim Lenskold, President of Lenskold Group , wrote the book – literally. His “Marketing ROI” book was rated one of the top five books on marketing in 2004. If you’re an inbound or content marketer, this is don’t-miss information.
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 18, 2014
[Generation, Marketing] Your sales lead just got promoted. What should you do?
Inbound Marketing lead generation Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting sales techniques Social CRM social intelligence social selling 'Anytime a sales lead has an interesting moment, it’s an […]. Enterprise 2.0
HUBSPOT | MONDAY, JANUARY 30, 2012
[Generation, Marketing] An Insider's Secret to Avoiding Marketing Content Shortages
These days, inbound marketers have to crank out content like never before. An editorial calendar is like a roadmap for content creation , showing you what kind of content to create, what topics to cover, which personas to target , and how often to publish to best support your inbound marketing strategy. Wait -- you don't?