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  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Generation, Marketing] 12 Email Marketing Mistakes To Avoid [New Report]
    While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Here are the "Dirty Dozen" and my brief commentary on each with their current relevance to your email marketing efforts.
  • LOOPFUSE  |  WEDNESDAY, JUNE 30, 2010
    [Generation, Marketing] Why Free? Why Now?
    June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Digital marketing is no longer a niche part of the overall marketing budget. The most technically sophisticated marketing organizations (e.g. Why Free?
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, SEPTEMBER 20, 2010
    [Generation, Marketing] Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
    For   endors, they generate profit margins as high as 85%.   Tags: IT Marketing InfoWorld maintenance agreements offshore support profit margins software firms software upgrades vendor negotiating tips Besides the hassle of trying to get a rebate from a vendor, good luck trying to quantify the value of an upgrade.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Generation, Marketing] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Generation, Marketing] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Looking to hire an executive to lead a business, like a CEO or Chief Marketing Officer? Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. You can also sign up for free bi-weekly market tips from Find New Customers here.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 19, 2010
    [Generation, Marketing] Search Engine Marketing and B2B – #B2BChat
    And according to a survey by Sapient Interactive, 33% of CMO’s and senior marketing professionals state that Search campaigns deliver the best results, ahead of email (23%) and display advertising (14%). How are B2B marketers incorporating SEO and PPC into their demand generation strategy? What are the pros and cons?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 14, 2013
    [Generation, Marketing] Which Customer Emotions Drive Business Results?
    As Colin notes in this LinkedIn post, “ How Emotions Generate $$$ ”: …Many organizations talk about their desire to have ‘loyal’ Customers, as they know this is the most cost-effective way to make more money. Attention Cluster: These are the emotions that marketing attends to. Content Marketing customer experience
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Generation, Marketing] A Guide to Lead Qualification: The Basics
    That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. The conversion of sales inquiries into actual sales is the key way to measure the effectiveness of a company’s marketing reach. Sales Leads.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Generation, Marketing] How to Automate Your Social Media Marketing Like the Pros
    There are some great tools out there that will help you automate your social media marketing, and HubSpot is one of them. LinkedIn is a stellar lead generation mechanism , so give people an ebook that only the very niche audience on your LinkedIn group would be interested in. Use the Right Tools. Schedule Content at the Right Times.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Generation, Marketing] Is Your White Paper a Sales Pitch in Disguise?
    I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 16, 2013
    [Generation, Marketing] Increase Inside Sales’ Output With Automation
    From marketing and lead generation and tracking to physically dialing customers, automation can help increase the efficiency of the sales process. All of the companies we profiled used automated lead scoring techniques but only one had fully automated both the marketing and sales sides of the equation.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 7, 2010
    [Generation, Marketing] Subject testing: Hate it in the classroom, love it in B2B marketing.
    Today, as a B2B marketer, testing is a good thing that delivers answers. Testing, in fact, is the thing that keeps us from failing and allows us to continually improve the success of our outbound marketing efforts. Direct marketing has always been about testing. Having the right “voice&# is critical in all B2B marketing.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation, Marketing] Five Tips for Building a Successful Start-up – And Creating Jobs
    These small companies generated 65 percent of the net-new jobs over the past 17 years. By using our own marketing automation platform and employing the most up-to-date content marketing and social-driven marketing strategies, we successfully accomplished for our fledgling company what Marketo would eventually do for its customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Generation, Marketing] Eight Scintillating Lessons from SXSW
    Priebatsch opined that the era of social is over and will be replaced by the “game layer.&#   His presentation generated controversy and I found my mind alternatively wandering between a) “he’s 22, and not everybody thinks like a gamer,&# and b) “this guy is a genius.&# Here is his TED talk. He said the U.S.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Generation, Marketing] The Challenger Sale: Mindset or Method?
    First, CEB members know that Challenger has evolved well beyond what’s in the book (which is definitely written more at the level of “philosophy” by focusing on the changes in customer buying behavior we’ve observed and the best selling and marketing approaches in light of those changes).  The key point is that Challenger is actually both.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Generation, Marketing] How Can Small Businesses Leverage Social Media? [Marketing Cast]
    We encounter this question frequently and wanted to dedicate an episode of the Weekly Marketing Cast to it. Maybe you are a local business owner, or an entrepreneur, or a marketer at a small company. So that leads to your marketing tip of the day: if social means share , go and create something share-worthy!
  • UNDER THE ARCH  |  THURSDAY, JUNE 27, 2013
    [Generation, Marketing] 5 Surefire Topics for Business Blogs
    Done well, a business blog can drive traffic, generate sales, and establish a company as a thought leader. Content Marketing Marketing Communications Social Media Marketing blog blogging blogs content content strategy 'A business blog is one of the most cost-effective and easiest ways to promote a business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation, Marketing] 11 Ways to Totally Screw Up Your Inbound Marketing
    There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. 11 Ways to Screw Up Your Inbound Marketing. You know why?
  • ENGAGE  |  MONDAY, FEBRUARY 4, 2013
    [Generation, Marketing] 3 Old Tricks for the New SEO
    Turn to content marketing. Content marketing attracts backlinks and adds value for your readers. And the best part is, to make content marketing work for your company, you can modify or improve some of the old tricks you already know. Content marketing gives you the opportunity to beef up your social signal.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2011
    [Generation, Marketing] When Content Strategy Meets Social Activation – A #ProfsChat Review
    So with a big thanks to  Megan Leap  for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Personal storytelling is the one skill every marketer must have (plug  @ NancyDuarte !).
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 19, 2014
    [Generation, Marketing] The S-Train is Departing – Are YOU Aboard? ~ @Tom_Peters “Some (Really) (Important) Stuff”
    At Blue Focus Marketing, we were so enamored with Peters’s initial concept that we decided to pad it out a little bit , elaborating on the essential components Peters listed and adding the social executive (SX) as the engineer of the S-Train. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation, Marketing] Boost Your Marketing Offers Through Education & Testing
    Though there are probably hundreds of tiny tweaks you can make to better optimize your landing pages, two elements remain the engines behind lead generation: education and testing. You should be using your site to constantly educate prospects and test marketing offers. Tracking performance remains the foundation of lead generation.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Generation, Marketing] How to Effectively Use Facebook Ads + Email
    'On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With that, Amy Porterfield , Social Media Marketing World Speaker, strategist and co-author of the book, Facebook Marketing All-In-One for Dummies , says we all need to have a major mindset shift.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 19, 2014
    [Generation, Marketing] Is the end of television advertising near? Maybe, maybe not
    When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation, Marketing] 10 Biggest B2B Marketing Challenges
    'You’re probably tired of hearing that B2B marketing is changing. Here’s our view of the 10 biggest challenges facing B2B marketers like you.  . No common purpose means reduced marketing productivity, efficiency, performance and value.  . Marketing and Sales Alignment. Which is fine. Except it really is. Challenge 1.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0”
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Generation, Marketing] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. The top benefits of social marketing are: (1) Increased exposure. 4) Generated leads. Facebook?
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Generation, Marketing] Walmart Defeats Target in Monumental Marketing Matchup
    To celebrate, we thought we’d take a look at how two of the biggest holiday retail outlets compare as inbound marketers. Walmart and Target both generate an enormous amount of traffic. According to Compete.com data from Marketing Grader, Walmart gets approximately 59,168,536 unique visitors a month. Give it a try.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Generation, Marketing] Why Content is Still King in Higher Education Marketing
    They are part of the digital generation, brought up with computers, smart phones and other digital devices. The Marketing Takeaway. Just like for any business's marketing strategy great content starts out on your own website and should be cross pollinated across all your online presences. College Websites Need To Be Easy To Use.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Generation, Marketing] Accelerating Revenue Performance
    Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. Marketing and sales need to adapt.
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Generation, Marketing] Tips for Running Successful Event Campaigns
    'Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Reaching out in advance allows you to generate leads outside of the conference itself.
  • B2B MARKETING ONLINE  |  THURSDAY, MARCH 4, 2010
    [Generation, Marketing] No FD, no comment
    Zina Manda , director of Mardev, shares her advice on making your lead generation strategy a success and impressing the financial director. Credit crunch marketing has seen a considerable move in budget over the last 12 months from traditional advertising to lead generation. Which media channels are best at generating leads?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Generation, Marketing] Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Google+ Search Engine Marketing Blog Search Engine Optimization It makes sense.
  • E-STORM  |  THURSDAY, DECEMBER 10, 2009
    [Generation, Marketing] Top 10 Resources – Search Engine Marketing
    In no particular order, this list’s goal is to provide our readers with sources that will help you develop strategies and tactics for your go-to-market planning. ClickZ Search Experts Advice and Opinions Forum Experts Search Marketing Advice and opinions, latest trends 10. Fast.Foward. Yahoo! Buzz Index The Yahoo! Privacy Polic
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Generation, Marketing] Why Spam Commenters Are Better At Marketing Than You
    You might think you've generated a genuine comment when, in reality, it's just an evil ploy for inbound links and clicks. As inbound marketers working to drive leads to our business, what can we learn from blog comment spam? Marketing Lessons From Spam Commenters. The same holds true for you inbound marketing tactics.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Generation, Marketing] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too. Interviews Marketing Sales B2B Social Media Content Marketing personal branding social selling Photo credit: Flickr.
  • HUBSPOT  |  SUNDAY, AUGUST 19, 2012
    [Generation, Marketing] Why Your Content Doesn't Attract Links and Other Marketing Stories of the Week
    Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. Except, you know, for the whole complete opposite of inbound marketing thing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    'Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. That way, you''re generating ideas while spreading buzz about your campaign. Coke followed one simple marketing principle: personalization.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [Generation, Marketing] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    Best of B2B Marketing. The ultimate guide to blogging when you don’t have time to blog - grow - Practical Marketing Solutions , January 25, 2010 This is a blog post for anybody who has trouble finding the time to blog. In this post I want to focus on the trends in Marketing Automation for 2010. In other words, everybody. 
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 18, 2010
    [Generation, Marketing] Recent B2B Marketing and Social Media Posts
    Here are some recent posts about B2B marketing and social media that I wanted to share. Some of the topics are a little broader than just social media, but they are relevant to marketers working in the space. The Power of Blogs & Social Media in B2B Marketing. 10 tips to blow online lead generation wide open.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 10, 2009
    [Generation, Marketing] Marketing Metrics: The Hard and The Soft
    There's a huge amount of discussion lately about measuring marketing based on ROI. The Hard Marketing Camp wants to tie everything to sales metrics saying anything that doesn't result in a revenue measurement doesn't count. The more visibility marketers have, the less focus will be spent on quantity and the more on quality.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Generation, Marketing] Social Media and the Case for Marketing Optimism
    In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within  B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.  Or at least predictably.
  • INTEGRATED B2B  |  THURSDAY, FEBRUARY 27, 2014
    [Generation, Marketing] The drive for more business credibility and returns from marketing
    'I recently read an interesting Harvard Business Review blog post “Marketing is Dead” exploring the views of CEOs on Marketing and business credibility. In 72% are tired of being asked for money without explaining how it will generate increased business. you allow to launch marketing activities with little or no measurability.
  • MODERN B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Generation, Marketing] Interaction Analysis as a Leading Indicator of Funnel Conversions
    'by Rajiv Kapoor Here’s a problem almost every marketer has faced. Conversions to marketing qualified leads are 10% below where they were last quarter. One cause of the problem could be that you did not have enough marketing activities. If your only marketing activity was sending emails out this would be an easy analysis.
  • MARKETING ACTION  |  MONDAY, JUNE 17, 2013
    [Generation, Marketing] SaaS Solutions vs. IT Departments in the Age of Self-Service
    In fact, the first generation of IT people, in the 1960s, pushed for this kind of architecture from the beginning. Act-On’s marketing automation platform is SaaS. See how much power the cloud holds for your marketing success. Marketing Automation marketing automation That’s a misconception.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] Are You Having Trouble Finding Time to Blog?
    We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. It’s quiet and your mind is clear.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation, Marketing] Tweroid and Buffer – Match Made in Heaven
    As the President of the sales lead generation firm Find New Customers, I’m always looking for an edge. Then I saw this post on Social Media Examiner “ 5 Twitter Tools to Enhance Your Marketing :” (Click the highlighted words for the original article.) Looking for a smart social media scheduling tool. was using Timely.is
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Generation, Marketing] Manufacturers – Do you Have These Five Essential Website Elements?
    With all the marketing activities we are all doing today, we sometimes forget to review some of the old standbys like your website to make sure it’s current. The industrial buying market is undergoing changes. An industry that once relied purely on traditional marketing to generate sales leads is now moving online.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 5, 2013
    [Generation, Marketing] ‘You Killed It’ – 5 Tips to Create a Persuasive Speech
    Editor’s Note: I love to stand up in front of a crowd and wow them, like I did in the live Marketing Made Simple TV show with Scott Monty of Ford Motor Company at Social Media Club NYC. Jeff Ogden , an award-winning marketing expert and President of Find New Customers was pleased to share this guest post with you.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Generation, Marketing] Another 18 Awesome B2B Social Media Statistics
    Usage : More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent. More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Source ). Source ). indicated 1 year or longer).
  • BIZNOLOGY  |  THURSDAY, OCTOBER 20, 2011
    [Generation, Marketing] Social business and the workforce: ROI, risk and reward
    ” They feel like they are introducing the equivalent of an automobile for today’s generation, but get upset when their audience only fears that automobiles are risky, dangerous to pedestrians and drivers alike, and too complicated. Image via Wikipedia. conference , and a handful of years since terms like Enterprise 2.0 and the 2.0
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Generation, Marketing] Blog Posts Most Valuable B2B Marketing Content [Data]
    The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 7, 2010
    [Generation, Marketing] Taking Action on Ideas from Marketing Profs B2B Forum
    At the end of the MarketingProfs B2B Marketing Forum, a session was held to discuss ideas generated during the event.  Learn more:   Content Marketing University Resource Center. Learn more: IDC’s article on Sales and Marketing Alignment. Mobile marketing should be a part of your B2B marketing mix. .
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, JUNE 26, 2013
    [Generation, Marketing] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
    Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark, Inc. Contests are an important way to generate awareness and engagement with your brand’s social channels, but before that can happen, you have to devise a strategy for promoting them. Does Video Marketing on Pinterest Make Sense for B2B Companies?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 20, 2013
    [Generation, Marketing] Are you Using Database Strategies to Reach the Professional Tradesmen?
    Some of the ways Manufacturers generate names are through trade shows, end-user calls, traditional advertising/PR and social media. That’s where database marketing comes in. This tool can help you segment your audiences into customers, potentials, different markets or applications.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 27, 2009
    [Generation, Marketing] BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
    Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Generation, Marketing] Seven Expert Social PR Guides and Tips
    Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Generation, Marketing] How to Decode Web Design Language for Marketing Mortals
    Talking to your web designer can be a daunting task for many marketers. Learn More About HTML: On any modern content management system (CMS), you won’t need to actually write the HTML to build your website – it’s generated automatically. It’s time to put an end to all the madness! HTML: Website Structure.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Generation, Marketing] 17 Tragically Common Copywriting Mistakes to Avoid
    With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. ” Marketers are producing more content. 54% plan to increase content marketing spending next year. And user-generated content is trusted more than advertising or promotion.”
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 26, 2011
    [Generation, Marketing] Wow! 500 Posts about B2B Social Media
    And even when we wrote our book this past Spring and Summer, we kept publishing posts about B2B social media and marketing. The biggest lesson for B2B marketers is that blogging is about consistency. Ways B2B Companies Should Be Using Facebook For Lead Generation. Marketing B2B marketing milestones social media
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Generation, Marketing] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Generation, Marketing] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    'The importance of content marketing can’t be denied. B2B companies can use content marketing to drive ROI with great success—but it takes work. Content marketing without any direction is never effective, it needs to take place within a coherent marketing strategy. Determine Your Goals. Identify Your Target Audience.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Generation, Marketing] Are You Making the Biggest Internet Marketing Mistake?
    'Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. It appeals to marketers with its promise of cost-effectively attracting prospects who are genuinely interested in their products and solutions.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, DECEMBER 16, 2013
    [Generation, Marketing] 4 Marketing Predictions for 2014
    So here’s my best guess at four critical factors that will be driving innovations, insights and interactions for brands, advertisers and marketers in 2014.  But as a marketing tool this version of pixel tracking allows us to efficiently follow up on the slightest expression of interest.   Mobile Matters Most.  
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Generation, Marketing] 8 Ways to Think More Like a Publisher & Less Like a Marketer
    You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content , inbound marketers must constantly be creating content, much like a publisher does.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Generation, Marketing] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us. There are quite a few factors that can affect an email's ability to show up the way you, the marketer, originally intended! HTML Version. Plain and simple.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Generation, Marketing] Happy 3rd Birthday Find New Customers!
    Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. And I’m thrilled to be on YouTube 3 times per week interviewing top marketing experts, thanks to Mad Marketing TV  and Act-On Software. That’s the date on our official letter from the IRS.).
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2011
    [Generation, Marketing] The Results Are In…And They’re Not Pretty
    Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams.  In spite of adopting and implementing technology (Marketing Automation, CRM, etc,) to support connecting with the buyer, neither marketing or sales is getting it right. Lead Planning. Metrics.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [Generation, Marketing] The Coming Revolution in Energy Sales
    “Oil companies need holes, not drills” - Old Sales & Marketing Saying. Moreover, power companies would have a strong incentive to develop and market new technologies. These are becoming cheaper and more widely available, aggressively marketed by firms like Schneider Electric and GE. Visit the original here. The U.S. 18-19).
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 25, 2010
    [Generation, Marketing] Sales People are from Mars…
    I think marketers are afraid of sales people. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. Marketers aren’t good at no. There, I said it. No crowd surf.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Generation, Marketing] 5 B2B Social Media Success Stories
    These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. Here at Marketo, we’ve had our own fair share of B2B social media marketing success. In fact, our blog is one of our most successful marketing tactics for demand generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Generation, Marketing] What’s your biggest B2B marketing challenge?
    B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Generation, Marketing] 10 Ways To Become a SlideShare Marketing Master
    Presentations span all aspects of the company from sales and marketing to product development and human resources. Now that we have an understanding of how people use SlideShare, let's look at how marketers can make this platform a useful instrument in their inbound marketing tool belt. 10 Ways to Master SlideShare.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Generation, Marketing] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. How is it written? Is it easy to skim? Is it intuitive what a user should do next? Write well.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 6, 2014
    [Generation, Marketing] Eight Rules for E-Cards (plus a suggestion)
    That’s because, as Rule 1 suggests, this is not a lead-generation exercise; it’s a cultural ritual. It’s a safety feature that prevents bored marketers from acting on their worst instincts. Related Posts: Why Marketing Should Stay Off The Pitcher’s Mound. Rule #2: Keep it brief. Rule #3: Get to the point. That’s all.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Generation, Marketing] 5 Ways You Might Be Failing at Local Marketing
    You might have a few secret weapons when it comes to local marketing. In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Live Webinar: Become an Expert in Local Marketing. But have you wondered where you might be failing?
  • TECHNOLOGY MARKETING IN MIND BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Generation, Marketing] Telephone Qualification Can Improve Marketing Lead Quality
    This guest post is written by Derek Singleton of  Software Advice , an online resource that report on technologies, topics and trends in B2B marketing. . Marketing and Sales have long been at odds over whether it’s better to generate a large volume of leads or if it’s better to generate fewer, higher quality leads.
  • TECHNOLOGY MARKETING IN MIND BLOG  |  TUESDAY, NOVEMBER 6, 2012
    [Generation, Marketing] Telephone Qualification Can Improve Marketing Lead Quality
    This guest post is written by Derek Singleton of  Software Advice , an online resource that report on technologies, topics and trends in B2B marketing. . Marketing and Sales have long been at odds over whether it’s better to generate a large volume of leads or if it’s better to generate fewer, higher quality leads.
  • B2B MARKETING MENTOR  |  THURSDAY, DECEMBER 5, 2013
    [Generation, Marketing] How Act-On Used Brand Advocates to Generate Over 200 Referral Leads and $60,000 in Sales in Six Months
    This article highlights specific tactics B2B marketers can put to use, based on the success of Act-On’s program. Act-On , a provider of marketing automation software, has been fine-tuning its brand advocate efforts with a program called ALUV (Act-On Love). Savvy companies can take this a step further. ” Sincerely, Act-On.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 16, 2013
    [Generation, Marketing] Why Your Reps Are Spending Less Time in Front of Customers
    The best reps also spend more time getting in early and shaping demand  by conducting non-traditional due diligence, personally owning lead generation, and using social media as a critical channel to influence customers in the places where they learn. Want to guess what else has gone up?
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 26, 2011
    [Generation, Marketing] Marketing Automation: With Great Power Comes Great Responsibility
    Marketing automation provides companies with the power to do great things. Much the same way a salesperson reads the expression and behaviours of a client with whom they are speaking face-to-face, marketing automation allows marketers to read their prospects’/clients’ digital body languages. Father’s Story.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Generation, Marketing] Terry Forsey Consulting Builds Business with Marketing Automation
    'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. We started out looking not at any particular solution, but at the market in general.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 8, 2009
    [Generation, Marketing] You say you want a revolution
    Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change. A Tags: Marketing Social Media Campaign 08 Culture Obama You should.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation, Marketing] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
    'Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@ jill_rowley ) and her inspirational efforts to build engaged cultures of social employees. Marketing has always been about finding out where your customers, prospects, and influencers hang out, and then learning how best to reach them.
  • MARKETRI  |  THURSDAY, JANUARY 5, 2012
    [Generation, Marketing] The Future Is Not What It Used to Be - Our Predictions for 2012
    This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom. The future of marketing is most certainly not what it used to be. The saving grace?
  • MARKETING ACTION  |  MONDAY, OCTOBER 28, 2013
    [Generation, Marketing] How to Nurture New Customers – i?marketing (Part 4)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. It’s marketing’s job to get them through safely to the hand-off; how are you going to do that? Nurturing is the third step in the marketer’s playbook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation, Marketing] 5 Actionable Skills to Improve Inbound Marketing Innovation
    This is a guest blog post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. As you know, innovation is the fuel that drives any successful company. Questioning.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Generation, Marketing] 5 Ways to Instantly Improve Marketing With Data
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Keep reading! Referral Sites.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Generation, Marketing] Buyers to Marketers: Don’t Call Me, I’ll Call You
    ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. For B2B marketers, this environment requires a renewed focus on three elements and one major change. No thanks, I’ll pass.”
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Generation, Marketing] AVNET Interactive White Paper
    The tool is used in online and direct email marketing campaigns to great effect, generating over 100 leads each month. Alinean AVNET interactive white paper Pisello Value Marketing Value Selling Click here to see a sample of a customized white paper.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Generation, Marketing] Why 100 Marketers Are Better Than 1
    One of the most common challenges with inbound marketing is time. Wouldn’t it be great if you had an army of marketers willing to work for you, ideally on-demand and at a reasonable rate? Another approach in building your army of 100 marketers is to encourage existing (and past) customers to refer new ones. But no more!
  • INBLURBS  |  WEDNESDAY, DECEMBER 29, 2010
    [Generation, Marketing] Top 10 Keyword Research Tools
    Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing. Marketing takeaway Tip: Keyword research tools helps in identifying the right keywords for your business. top keyword research tools exposed.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Generation, Marketing] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation, Marketing] Over 50 Marketing Charts and Graphs from Original Research
    It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation, Marketing] 7 B2B Buying Signals Marketers Should Pounce On
    Inbound marketers are getting even better at attracting visitors to their websites. With today’s modern analytics and marketing automation tools, marketers can play a bigger role in that ‘middle of the funnel’ conversion path with the power to re-engage interested prospects and tee up their sales teams for success.
  • ENGAGE  |  MONDAY, AUGUST 22, 2011
    [Generation, Marketing] 3 Unrealistic Promises Made About Social Media
    We make it seem like this no-brainer marketing move literally requires no brain (or resources, or money, or time, or strategy). Social media talked its way onto marketing budget with promises of being a low-cost alternative. I t’s easy to get overly ambitious when making the case for social media. We make it seem too easy.
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Generation, Marketing] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    The world of inbound marketing, too, has provided so many amazing elements for us to use to our advantage, so it’s time we stand out above the rest and conquer! To start, we’ve compiled this list of marketing stories of the week to help you get a better understanding about what’s changing in the world of marketing. Here we go.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Generation, Marketing] 7 Ways to Improve Your Marketing in 60 Seconds or Less
    We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible. Respond to a comment, post, or tweet. Add a call-to-action (CTA).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Generation, Marketing] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Total social media-generated visits to the company website. Consider automobile manufacturing as an analogy. Most of these are easy and free to track.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Generation, Marketing] 5 Essential Books to Understand B2B Sales 2.0
    Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. sales and marketing alignment
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