B2B MARKETING ONLINE | FRIDAY, NOVEMBER 19, 2010
[Generation, Marketing] Facebook messaging reaction (pt1)
Guest blog by Rob Smith, digital director, Blueleaf: Facebook’s new messaging service has a few profound effects on communications, especially to those targeting younger generations. What does this mean for marketers? Marketers need to be standing out more and at the same time becoming more important to people through Facebook.
HUBSPOT | SUNDAY, MAY 5, 2013
[Generation, Marketing] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
'This has been a very interesting week with all the changes in the world of digital media and marketing. With all of these changes flying at a mile-a-minute, it can be hard to keep your marketing completely up-to-date. Foursquare Set to Sell Check-In Data for Ad Retargeting, From Marketing Land. Read more at Marketing Land.
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 25, 2014
[Generation, Marketing] State of Inbound 2014: The speed read
Worthy of note is a sea change that has occurred in inbound marketing this year. ‘Inbound’ is no longer a buzzword exclusive to marketers but has evolved into an interdepartmental sensation (explaining why HubSpot have dropped ‘marketing’ from this year’s title). inbound marketing inbound
VIDYARD | THURSDAY, OCTOBER 24, 2013
[Generation, Marketing] Nacho Average Video Campaign: What B2B Brands Can Learn From Doritos
'When it comes to content sustainability, there’s a lot of marketers under pressure to produce new assets on a regular basis. It’s every marketer’s dream; both the Super Bowl commercial success and the amount of engagement that the contest generates. Can’t Get Enough Video Marketing Content?
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Generation, Marketing] 4 Simple Steps to Get Ramped Up With Mobile Marketing
If you haven't spent much time designing your mobile marketing strategy , no worries. QR codes are increasingly present in modern consumer behavior, so marketers should consider incorporating them into a point-of-purchase poster, a business card, a direct mail piece or a brochure. This post will help you get ramped up.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Generation, Marketing] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.". But don''t worry! Reminder Ads.
HINGE MARKETING | MONDAY, AUGUST 19, 2013
[Generation, Marketing] Social Media Marketing Guide for Professional Services
Once upon a time, not so long ago, professional services marketing was all about networking. The Rise of Social Media Marketing. The rise of social media marketing has developed a whole new set of options for professional services marketers. The next generation of top talent is very much engaged as well.
THE POINT | WEDNESDAY, MARCH 9, 2011
[Generation, Marketing] Help Your Favorite Local Businesses Get Found on Google
If, like me, you’re one of those consumers who googles anything and everything, you’ll be intimately familiar with search results on Google Maps (image at right), generated whenever your search query includes a location, such as “Chicago restaurants” or “Seattle dry cleaners”. Disclaimer: Google is a Spear Marketing Group client.
BUYEROLOGY | MONDAY, OCTOBER 4, 2010
[Generation, Marketing] The Four Elements of Buyer Experience Ecosystem Thinking
B2B market CEO’s must feel a little like the great explorer’s of our time. The complexities presented by B2B markets and environments make this type of thinking all the more necessary. Marketing messaging and branding identity alone will not create a buyer experience that engages buyers.
JUNTA 42 | TUESDAY, JANUARY 5, 2010
[Generation, Marketing] 30 Content Marketing Truths for 2010
Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;). As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 8, 2014
[Generation, Marketing] What Marketers Can Learn from Fantasy Football
For marketers, a lot can be taken away from the impact fantasy football has on the football fan base. This is akin to gamification, which is everywhere in the marketing world right now, and that is because it works so well. The post What Marketers Can Learn from Fantasy Football appeared first on Ifbyphone. Engagement. Scalable.
VERTICAL RESPONSE | FRIDAY, JANUARY 3, 2014
[Generation, Marketing] Busted: The Worst Email Subject Lines, Ever!
The purpose of writing an enticing subject line in your email marketing efforts is to achieve an open (which could eventually lead to a sale), but there are good and bad ways to go about gaining it. © 2014, VR Marketing Blog. appeared first on VR Marketing Blog. The same goes for wAckY CApS – Don’t go CRazAY. quickly.
CONTENT MARKETING TODAY | TUESDAY, AUGUST 24, 2010
[Generation, Marketing] If Google Can’t See Your Content, Your Prospects Won’t Find You
The problem boils down to failing to give Google the text and structure it needs to generate valuable search results. Share and Enjoy: Tags: Content Marketing Online SEO Tips & Mini-Guides Websites Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines. Here’s what is less obvious. eye surgery. eye doctor.
BLUE FOCUS MARKETING | TUESDAY, APRIL 30, 2013
[Generation, Marketing] The Important (and lucrative) Midsize Companies by @Midmarket Institute
American midmarket companies generate about $3.9 Also, many of these companies have owners who are exploring transitioning it to the next generation or selling the company and cashing out. We have a special discount for readers of Blue Focus Marketing’s Blog. Education Marketing Small Business Ram V.
MARKETING INTERACTIONS | MONDAY, MAY 1, 2006
[Generation, Marketing] Storytelling and Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! lot of marketing coaches tell you to focus on statistics. Marketing 2.0 Great stories are trusted.
INBOUND SALES NETWORK | TUESDAY, JUNE 7, 2011
[Generation, Marketing] Is Your Social Media Marketing Agency Selling “Snake Oil”?
For many of these (Social Media Marketing) companies, their strategy has proven to not live up to the marketing hype. With all these snake oil salesmen out there, it can be hard to determine whom you should hire to do your interactive lead generation initiatives. What’s Their Online Marketing Philosophy? Be afraid.
MODERN B2B MARKETING | TUESDAY, DECEMBER 13, 2011
[Generation, Marketing] 9 Reasons to Make a Software Purchase in December
This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone. Would your accountants ever guess their marketers would know this ? Let’s make a deal! Unfortunately, this evaporates in January. Use it or lose it.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Generation, Marketing] 3 Steps to Create an Effective Local Franchise Marketing Strategy
Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. Savvy franchisors nowadays look to leverage the web and social media to strengthen marketing and branding efforts, and in turn boost lead generation and sales at the local level. ” 2.
MARKETING-GIMBAL | FRIDAY, JULY 2, 2010
[Generation, Marketing] The Ultimate Business Differentiator
A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Tags: Branding Social Networking Viral Marketing Soldiers Have.
SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
[Generation, Marketing] Integrated Marketing and a Chat with Gini Dietrich
You are a B2B marketer. Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. She also speaks frequently at conferences and workshops across US and Europe about technology and marketing. B: Please define the term marketing round.
HUBSPOT | FRIDAY, APRIL 8, 2011
[Generation, Marketing] 6 Ways to Transform Your Marketing with Data
Data has many uses and can truly transform your marketing if you know how to use it. Here are 6 ways to use data to transform your marketing. The days of "I know half of my marketing is useless, but I don't know which half" are over. Data can help prove your legitimacy to the market. Learn About Your Market.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Generation, Marketing] How to Structure a Kick-Ass Marketing Team for Any Company
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent. GREAT!
HUBSPOT | TUESDAY, OCTOBER 19, 2010
[Generation, Marketing] Breaking Down the Inbound Marketing Mix
Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Create good link bait.
B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
[Generation, Marketing] Exclusive Interview With SAP's Director Of Social Media - Michael.
One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. With social media some of our content is more “user-generated” and then coordinated by our team. Enjoy the read.
MODERN B2B MARKETING | MONDAY, MARCH 19, 2012
[Generation, Marketing] The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs
Her latest report Patterns of Marketing Genius looks at how top chief marketing officers generate innovative ideas that get big results. Your research talks about the patterns of marketing genius. What are the top three insights you found about marketing genius? B2B Marketing Thought Leader Interviews
B2B LEAD BLOG | MONDAY, APRIL 19, 2010
[Generation, Marketing] 5 dials to tune in your lead generation process
It’s important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Build your marketing pipeline to increase your sales pipeline.
E-QUIP | SATURDAY, MARCH 23, 2013
[Generation, Marketing] What Are the Best Online Marketing Practices?
There are no aspects of selling that technical professionals struggle with more than cold calling and lead generation. That's the most tangible result of effective marketing, and these days the best marketing practices are increasingly moving online. There's another value to blogging apart from it's direct marketing impact.
ANNUITAS | TUESDAY, AUGUST 19, 2014
[Generation, Marketing] Lead Nurturing Isn’t a Stage in the Sales Funnel
It’s not perpetual -which demand generation should be. Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. We really believe that demand generation includes nurturing and nurturing should not be taken out separately.I We eat it up. I’ve said it before.
INBLURBS | THURSDAY, NOVEMBER 18, 2010
[Generation, Marketing] How to get traffic to your corporate blog
Corporate blogs help a great deal in internet marketing of companies. Social media marketing is one of the best ways to increase business leads. Marketing takeaway Tip: Corporate blogs is one of the best ways to get notified to search engines about your business online. Do you know the marketing effectiveness of your website?
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 11, 2011
[Generation, Marketing] 3 Top Topics from Topliners
That’s a lot of learning and sharing by marketers who are interested in increasing their company’s top-line revenue. Here’s a snapshot of three great topics this week: Imagine It: Email Marketing Conferences – Louis posed the question asking for ideas about recommended marketing-related conferences to attend and received some good advice.
MARKETING LEADERSHIP COUNCIL | THURSDAY, SEPTEMBER 15, 2011
[Generation, Marketing] 3 Ways to Breathe Life into Trade Shows
Rising event expenses, declining consumer attendance, and increased competition from suppliers of virtual event solutions: these are three factors forcing many B2B marketers to rethink whether trade shows are any longer worth the expense. By turning the visit into a real experience, Marketing created a long-lasting experience.
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Generation, Marketing] 5 Steps to Using Twitter for Ecommerce Marketing
The irony is, Twitter is a marketer's dream. Here's how ecommerce marketers, and you, can do just that: 1. Quality traffic-monitoring software can tell you bounce rates and conversion rates for Twitter-generated traffic so you can pin down your baseline numbers according to quality and quantity. Overhead is nearly non-existent.
BLOG MY CALLS | TUESDAY, JANUARY 7, 2014
[Generation, Marketing] Content Marketing and SEO: Long Articles vs. Short Articles
Some bloggers are even saying that no article under 1000 words will generate respect from Google. Content marketing is a little bit like the lottery. by McKay Allen, Inbound Marketing Manager 'Longer articles are en vogue again. Hubspot''s CMS won''t allow us to publish an article under 600 words. There is no fluff. Not all.
SALES CHALLENGER | MONDAY, JULY 14, 2014
[Generation, Marketing] 5 Principles to Managing CRM Data Quality
'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Data custodians also ensured that the CRM data for lead generation and sales activities was complete and fully updated as per established data quality standards.
INBOUND SALES NETWORK | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] The 5 Keys Steps to Sales and Marketing Alignment
For years, one of the biggest issues in revenue generation has been the tension between sales and marketing. Thus, it does not matter whether it involves sales or marketing, but rather, the steps that are intrinsic to the buying process are what matters. Sales and marketing alignment is a leadership issue. That's hogwash.
MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
[Generation, Marketing] 3 Ways to Improve the Quality of Your Sales Leads
by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.
HUBSPOT | WEDNESDAY, APRIL 3, 2013
[Generation, Marketing] Why You Might Want to Be More Negative in Your Marketing
Put together a lovable email marketing campaign ? Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! in your marketing. Opportunities to Be More Negative in Your Marketing. This just so happens to be a common sales tactic, but marketers can use it, too.
HUBSPOT | MONDAY, JUNE 27, 2011
[Generation, Marketing] 6 Awesome Email Marketing Powers of the P.S.
As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. So how can you use the awesome power of the P.S. in your marketing efforts?
THE ROI GUY | WEDNESDAY, APRIL 18, 2012
[Generation, Marketing] Case Study: Palo Alto Networks TCO Calculator
Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks AlineanClick here to see the Palo Alto Networks TCO Calculator in action.
GREAT B2B MARKETING | MONDAY, DECEMBER 2, 2013
[Generation, Marketing] Criteria of an Effective B2B Offer – Part 2
Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? If you are selling a high-ticket or complex product, or if you need to make a personal sales call to finalize a transaction, you should choose a marketing offer geared to generating leads. Brochures and fact sheets.
FUNNEL FOCUS | TUESDAY, SEPTEMBER 28, 2010
[Generation, Marketing] How Marketing Can Help Sales After the Handoff
Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. Marketing automation integrated with CRM helps to bridge that chasm that used to serve as a dividing line between unknown entities and qualified leads acceptable for sales pursuit.
VOLACCI | MONDAY, MAY 20, 2013
[Generation, Marketing] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
At Volacci, one of our primary goals is to make Drupal the preferred CMS for marketers. Each visitor, whether anonymous or known, is quickly accessible using hyperlinks, which empowers marketers and sales professionals to quickly access visitor contact information, lead scores, and activity data. My Visitors. Custom Field Creation.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 6, 2011
[Generation, Marketing] WhichTestWon.com: This Marketer’s Dream
I am a firm believer in the importance of testing in B2B marketing, which is why I love WhichTestWon.com. WhichTestWon.com is the industry’s number one weekly newsletter on conversion optimization, featuring 150+ case studies with real-life results data on A/B split tests of landing pages, lead generation forms, and email campaigns.
BLOG MY CALLS | MONDAY, JANUARY 27, 2014
[Generation, Marketing] 5 EASY Things You Can Do To Improve Your Marketing in 2014
'We all know that a marketing strategy cannot dramatically improve overnight. The 5 strategies listed below are not an all-encompassing panacea that will fix your marketing woes. However, they are tactics that will improve your marketing right now. Most marketers fail to test effectively (if they test at all). 2) Test.
HUBSPOT | TUESDAY, MAY 24, 2011
[Generation, Marketing] The Evolution of the Marketing Database
1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. 1995: Email marketing begins, and continues to grow. Increasingly, email open rates are declining and with new technologies from Google and Facebook it is harder and harder for marketers to reach the consumer's inbox. Connect with HubSpot
MARKETRI | TUESDAY, SEPTEMBER 25, 2012
[Generation, Marketing] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Using Google Analytics , you can also track the number of visitors generated from organic search results. SEO is sometimes referred to as Organic Search.
BIZNOLOGY | THURSDAY, NOVEMBER 21, 2013
[Generation, Marketing] SEO isn’t for the birds. Really.
Given all this, what should an enterprising business owner or marketing manager do to improve not only their rankings, but their business? Finally, you want to keep track of the pages generating traffic from searches to spot opportunities for improvement. '(Photo credit: Fotografik33). That SEO, for you anyway, really is dead ?
HINGE MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Generation, Marketing] Management Consultants: Three Considerations to Integrated Marketing Communications
'Do management consulting firms need an integrated marketing communications program? Constantly demonstrating expertise and value has become the mantra for how management consulting firms to survive, and they accomplish this through integrated marketing communications. Here are three points to consider when assembling a program.
HUBSPOT | TUESDAY, MAY 11, 2010
[Generation, Marketing] 5 Viral Marketing Lessons From Dropbox
All of this by spending no money on advertising and having no prior marketing experience. In such a crowded market place, how did they do it? Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. These other products didn't work all of the time and would create file errors. Have you/will you?
MODERN B2B MARKETING | SUNDAY, SEPTEMBER 20, 2009
[Generation, Marketing] The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
When and how to recycle leads from sales back to marketing. Director of Marketing and Business Development. Manager of North American Marketing and Communications. The Definitive Guide to Lead Nurturing is an excellent resource for B2B marketers! CEO of InTouch and author of Lead Generation for the Complex Sales.
WINDMILL NETWORKING | TUESDAY, JANUARY 22, 2013
[Generation, Marketing] Applying AIDA for B2B Branding in Social Media
The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. Over the years, AIDA has served many marketers as an enduring process for constructing everything from sales letters to advertisements. Can AIDA help you with your B2B branding for social media?
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 30, 2010
[Generation, Marketing] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” (via )
Have you heard of AMC’s critically … Continue reading → Tags: Demand Generation This is a fun post! We’re re-running this very popular post. Please note the controversy below, which I welcome. Note that we even post critical comments. We invite you to weigh in as well.)
WRITTENT | SATURDAY, AUGUST 31, 2013
[Generation, Marketing] Facebook Insights, Death of Keyword Tool, Contagious Content and Other Marketing News
'One more week in the marketing world has come to the end, and we can highlight the most prominent discussions and share the most valuable articles. For those who had not time to track the news but want to keep abreast of all marketing trends we’ve curated the most interesting articles from the past week.
HUBSPOT | MONDAY, JANUARY 23, 2012
[Generation, Marketing] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the Marketing Contests App.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Generation, Marketing] Adios and good luck, OneSource
We’ll continue to focus on lead generation. Companies need a lot of help with B2B lead generation. They need help creating lead generation programs. Sales lead generation is a business imperative today. Social media marketing is key today too. Saying Good-Bye to the B2B Sales Lounge. Interesting tidbit.
MARKETING INTERACTIONS | THURSDAY, AUGUST 10, 2006
[Generation, Marketing] Collaboration Marketing - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! " He also talks about reverse markets and a disappointing adoption rate for vendors. Consistently? Nice article!
HUBSPOT | THURSDAY, OCTOBER 20, 2011
[Generation, Marketing] How to Cater Your Marketing Strategy to Different Social Networks
So, if people act differently from social network to social network, shouldn't your marketing act differently, too? Just as a caterer adjusts its approach -- it's style, menu, manners -- to fit the needs of who its catering for, marketers must modify its approach to cater to the specific environment and behaviors of different social networks.
KOMARKETING ASSOCIATES | SUNDAY, NOVEMBER 18, 2012
[Generation, Marketing] Google Encrypted Search: Measuring the Impact One Year Later
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. B2B Google Search Engine Marketing Blog
HUBSPOT | THURSDAY, MAY 8, 2014
[Generation, Marketing] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. 3) Organic Traffic & Leads Generated. At the end of the day, we do social media marketing to help our businesses achieve their goals.
TRADESMEN INSIGHTS | TUESDAY, MAY 27, 2014
[Generation, Marketing] What are you doing to create demand for your content?
I’ve long been a proponent of sales and marketing working closely together. I’m amazed that folks in the marketing department spend little or no time in the field talking with customers. I always recommend marketing folks spend time with the salesmen in the field, and I don’t mean a day or two.
THE FORWARD OBSERVER | TUESDAY, APRIL 1, 2014
[Generation, Marketing] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? In many B2B companies, similar divisions can exist between Sales and Marketing. For instance, sales people will complain about poor quality leads generated by marketing.
PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
[Generation, Marketing] Facebook Ads: Do They Work?
'There are many ways to market your business website. That meant that my Facebook ad campaign should be one to generate more ”Likes.” Once again I set off with $50 in free Facebook Ads, but this time it was for a company that markets to B2B. Facebook Marketing ” At first I too was stumped. We can help.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 25, 2011
[Generation, Marketing] What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
Everyone telling you that you need to invest in social media marketing? Many companies hear that blogging, Search Engine Optimization (SEO), and social media marketing it the answer to all their problems, and they invest significant $$$ and staff time in these new mediums only to find little to no effect on their bottom line.
LEAD VIEWS | THURSDAY, MAY 19, 2011
[Generation, Marketing] Don’t Let Algorithms Supplant Your Mind
As a marketer the most obvious question for me was, where does such a future leave the marketing folks who are trying hard to optimize their use of Internet (search, social media etc.) But if ‘personal web view’ is the future of Internet, would paid marketing be the only way you can penetrate these personal webs?
INBLURBS | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] 3 Free Tools to produce your Inbound Marketing Videos
Do you know the marketing effectiveness of your website? How many sales leads does your website generate? Video is a great way to attract your target audience – buyer persona to your products and services. You can use video to showcase your products and their features and visualize their advantages. Cam Studio. Jaycut.
HUBSPOT | WEDNESDAY, MARCH 12, 2014
[Generation, Marketing] Is "Nurture" Code for "Neglect"?
Reps would rather ask marketing for more leads than spend time prospecting “old” leads. As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Generation, Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. But today, there's no need to struggle.
FEARLESS COMPETITOR | THURSDAY, JANUARY 27, 2011
[Generation, Marketing] Teradata Completes Acquisition of Aprimo
Creates new powerhouse in Integrated Marketing Management We are pleased to report that Aprimo is a valued client of Find New Customers, the B2B Lead Generation company.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Generation, Marketing] 10 Ways to Rock PR Like an Inbound Marketer
The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices ? Here are 10 great tips to help you rock public relations like an inbound marketer. How to Rock PR Like an Inbound Marketer.
VOICE-BASED MARKETING | THURSDAY, JUNE 27, 2013
[Generation, Marketing] 4 Ways Marketing Teams Are Coping with the Increase of Google PPC Costs
'It looks like Google’s enhanced campaigns are increasing online campaign costs: the cost of paid-for search advertising has risen sharply, Marketing Week reports , with the average CPC (cost-per-click) increasing six percent over a period of three months. Watch the free webinar, The Marketer’s Guide to Tracking and Scoring Phone Leads.
HUBSPOT | TUESDAY, DECEMBER 21, 2010
[Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". per email address. Yahoo!, and $.40
WINDMILL NETWORKING | TUESDAY, JULY 31, 2012
[Generation, Marketing] 3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. family-owned New York City steakhouse had an impressive first experience with Foursquare generating an $18K ROI. Perhaps both.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Generation, Marketing] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
Google+ has joined the box of social networking tools marketers should know and leverage. Social media marketing is expanding, and its correlation to lead generation has become tighter. In this episode of the Weekly Marketing Cast , we discuss exactly how Google’s new social channel impacts your business: 1.
HUBSPOT | WEDNESDAY, DECEMBER 28, 2011
[Generation, Marketing] 28 Simple Marketing Tests to Launch in 2012
And can A/B testing extend beyond landing pages to other areas of your marketing? If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. In the lead generation game, your gut can only get you so far.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 30, 2011
[Generation, Marketing] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
58% use the platform for marketing, building relationships and lead generation. ” B2B marketers need to promote their company pages now so they can grow their potential target audience on the platform. What do you think LinkedIn will announce next week for B2B marketers? Business Accounts for Advertising.
HUBSPOT | WEDNESDAY, JANUARY 1, 2014
[Generation, Marketing] Do You REALLY Need to Host a Webinar?
Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. Either way, word-of-mouth marketing can help your business grow. Video event marketing When to Host a Webinar.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Generation, Marketing] 5 Ways to Analyze Marketing Automation Efficiency
Marketing automation : when done correctly, these are two words that can bring happiness to marketers everywhere. There are definitely ways you, as a marketer, can decide if it is effective for your department and worth the time, effort, and cost. Does It Enable a Faster Reaction to Marketing Environment Changes?
B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013
[Generation, Marketing] Got Lead Gen? A Book Review
'Did you know there were rules about lead generation? All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. The New Rules of Lead Generation by David Scott is an ambitious, comprehensive tour of the dark art and darker science of making the phone ring or the mouse click.
VOICE-BASED MARKETING | TUESDAY, MAY 14, 2013
[Generation, Marketing] What’s the Difference between Marketing Automation and Voice-Based Marketing Automation?
'Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen professionals is “What’s the difference between marketing automation and voice-based marketing automation?”. Traditional Marketing Automation.
FATHOM | TUESDAY, AUGUST 19, 2014
[Generation, Marketing] Using Google Site Search Analytics to Develop Quality Content Topics
According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Analytics / Big Data Content Marketing SEO Choosing the Right Content Topics. Is there a high demand for this content?
B2B MARKETING INSIDER | MONDAY, MAY 3, 2010
[Generation, Marketing] Why am I in Marketing? | B2B Marketing Insider
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself. hope you’ll join me.
HUBSPOT | MONDAY, AUGUST 2, 2010
[Generation, Marketing] 8 Steps to Build An Inbound Marketing GamePlan
The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. The basic theory is, “outspend your competition to gain market share.” But first you need a plan.
VOICE-BASED MARKETING | THURSDAY, APRIL 10, 2014
[Generation, Marketing] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
If a company can track the source of these phone calls, marketing teams will have a clearer picture of which initiatives and campaigns are generating the strongest leads and the most ROI and revenue. The post In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking appeared first on Ifbyphone. Hooray!
HUBSPOT | WEDNESDAY, SEPTEMBER 28, 2011
[Generation, Marketing] The Painful Truth About Outbound Marketing Kittens [Humor]
Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. It's the way businesses have approached marketing for years, and it's all many marketers know how to do. The same school of thought can be applied to outbound marketing. They're maniacal. Come on.
VOICE-BASED MARKETING | FRIDAY, JUNE 13, 2014
[Generation, Marketing] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
At yesterday’s Visual Marketing Summit in Chicago, the VP of Marketing and Insights of comScore, Andrew Lipsman, gave a keynote that drove home the importance of digital marketing in the age of smartphones and tablets. Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Generation, Marketing] 5 Examples of 'Permissive' Outbound Marketing Techniques
Surprisingly, this advertising approach shares some elements of “permission-based” marketing. It seems as if traditional outbound marketing efforts have been striving to be subtler in their ways, trying to gain more permission from their consumers to hear out their message. Marketing Takeaway. Are they effective?
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 12, 2012
[Generation, Marketing] Are You Having Trouble Finding Time to Blog?
We need to remember the reason why we’re doing a blog in the first place – generating exposure, thought leadership and potential customers. Marketing Tips Social Marketing brian milne how to find time to blog ProbloggerWe’re all overworked and underpaid. It’s quiet and your mind is clear.
FEARLESS COMPETITOR | FRIDAY, JULY 20, 2012
[Generation, Marketing] Only 22% of Fortune 100 companies blog. We disagree.
Sales lead generation | The power of blogging. While blogging is low in very large firms, the sales lead generation firm Find New Customers doubled down on blogging – twice. We believe blogging serves our sales lead generation company well. Google loves blogs and fresh content. Different. Fresh (updated regularly).
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Generation, Marketing] 4 Online Contests Worth Looking Over
It’s “Finding Undeniable” contest where it invites high schools to participate in a series of challenges for the chance to win $140,000 in athletic supplies is a great way to generate awareness and goodwill. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
HUBSPOT | MONDAY, SEPTEMBER 12, 2011
[Generation, Marketing] How to Review Your Marketing Analytics in Just 10 Minutes
This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Check Online Traffic.
BLOG MY CALLS | TUESDAY, DECEMBER 10, 2013
[Generation, Marketing] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
LogMyCall has a proprietary Webhooks generator that will send Webhooks to any SaaS and automate actions within that 3rd part SaaS. by McKay Allen, Inbound Marketing Manager This is one of the 4 5+ indicators and metrics that Conversation Analtyics can extract from phone calls.). This blog post won''t regurgitate that data.
THE ROI GUY | THURSDAY, JULY 19, 2012
[Generation, Marketing] Personalize, Challenge & Engage
Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. B2b marketing Value Marketing Pisello neuromarketing b2b selling Alinean Value SellingYou have two options 1.
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Generation, Marketing] Wrapping up Eloqua Experience 10 in Europe
Attendees were able to learn the latest techniques implementing marketing automation campaigns to not only drive marketing success, but also generate revenue for their organisations. Payne’s speech put into perspective the importance of marketing as a revenue engine. The dots weren’t hard to connect. And why?
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Generation, Marketing] How to Get a Marketing Promotion: Top Execs Share Their Secrets
'Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns. So instead of pontificating, I asked some marketing leaders what they look for when promoting marketers. How to Get Promoted in Marketing: Advice From the Top. 2) Generate measurable results. Experiment.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Generation, Marketing] Verizon iPhone's Impact on Mobile Marketing
So what does this mean for marketers who want to reach prospects on mobile devices? cellular providers, marketers will have a more accurate sample of mobile device adoption. Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. Free Internet Marketing Kit.
SAZBEAN | SATURDAY, MAY 25, 2013
[Generation, Marketing] Top Internet strategy, marketing and technology links for the week of May 26, 2013
News & Notes
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Generation, Marketing] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
so they can generate even more revenue for your business? Well, one tool you have in your arsenal is your email marketing program. After a customer makes a purchase, they have a choice -- one that you can play a part in with savvy email marketing. What does your company do to keep in touch with customers via email marketing ?
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Generation, Marketing] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch. 1) Offer Exclusive Information and Resources.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 9, 2009
[Generation, Marketing] Give Your Leads a Regular Check-Up
Marketers need to give their leads a regular check-up to ensure continued sales success. If not, and your leads are coming from places that don't typically yield positive results, your list may not generate sales in future quarters. . Do your leads match your target market? Would your leads get a good bill of health?
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Generation, Marketing] 4 Enchanting Ways to Improve Your Inbound Marketing
A big personal highlight from the recent Inbound Marketing Summit was seeing my friend and mentor Guy Kawasaki speak in person for the first time. As can be expected, all of these can be applied to inbound marketing. Marketing Takeaways From Enchantment. Here at HubSpot, we make all-in-one inbound marketing software.