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  • VOLACCI  |  MONDAY, OCTOBER 14, 2013
    [Generation, Marketing] What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
    Semantic search is on the rise, and will be changing the face of the marketing and Artificial Intelligence (AI) landscape in the next few years. But to take full advantage of the benefits of semantic search, marketers need to understand its limitations, too. Content Marketing, NLP, and Semantic Search. What is Semantic Search?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 4, 2011
    [Generation, Marketing] The Hottest B2B Marketing Insider Topics Of 2010
    On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Generation, Marketing] The Ultimate Marketing Playlist to Keep You Motivated This Summer
    Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. No matter where you'll be or what you'll be doing this weekend, we've got the marketing-themed summer playlist just for you. Click Below to Listen to the Ultimate Summer Marketing Playlist Now! Cuz I want it all. at all.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Generation, Marketing] Reserve your spot on Wednesday for a great event: Maximizing B2B Campaign Conversions
    B2B email response rates are down, but moving to inbound marketing alone is not the answer. If inbound is expensive & outbound is becoming less effective, how do you get more bang for your marketing buck? Senior Director of Demand Generation, NetProspex. Demand generation marketers. B2B marketers.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Generation, Marketing] Applying Consumer Market Web Usability Lessons to Professional Services
    Some of the most advanced professional services websites are beginning to follow Amazon’s lead, exploring adaptive marketing automation tools and leveraging rich and relevant data. eBay – From Flea Market to Curated Content. #26 Global, #7 US – eBay.com. Any Industry Online Marketing Social Mediamillion blogs. times*. Probably.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 15, 2011
    [Generation, Marketing] Part Two: Marketing Measurement and Pissing People Off
    In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. So what are marketers doing today that lacks respect and upsets their audience ?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Generation, Marketing] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    There's a good reason 1/3 of marketers believe personalized marketing campaigns are effective ( EPiServer ). The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. 10 Brilliant Marketing Personalization Tactics to Implement Immediately. 1.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 23, 2016
    [Generation, Marketing] All-New Interactive Content Marketing Experiences To Try
    Quick Starts are ion’s pre-built interactive content marketing experiences available to our customers—and they are the fastest way to go from idea to launch. This is the perfect time to get your content marketing kicked into high gear for Q2. We’re excited to share our newest Quick Starts. So what are you waiting for?
  • LEAD LIAISON  |  TUESDAY, AUGUST 30, 2016
    [Generation, Marketing] How to Run a Webinar: Are you Ready for a Webinar?
    Participation will be much higher when marketing to your own opt-in list vs. a “cold audience”. Could Google help broadcast the event through their marketing channels thereby sending more people to your landing page? Interested in a demonstration of our robust marketing automation tool? Your opt-in database or cold audience.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Generation, Marketing] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. Benjamin Graham said, ‘In the short term, the stock market is a voting machine.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Generation, Marketing] Facebook vs Twitter Infographic
    If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social NetworksVery cool info graphic. Bottom line – Facebook is bigger but Twitter users are more loyal.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Generation, Marketing] 5 Ways Sales Will Continue To Evolve
    Better alignment with marketing :  The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Generation, Marketing] Why’s B2B Marketing So Boring?
    B2B Lead Generation | Why are you all so boring? So companies are trying to figure out lead generation programs. If you want do business to business lead generation , you need to attract sales leads. Lead generation programs depend on clear differentiation. If you want to do a great job in B2B lead generation , loosen up!
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Generation, Marketing] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Demand Generation is persuasion. Convert!
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Generation, Marketing] How to Improve Your Email Marketing With an Integrated Approach
    As we've said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. Email & Social Media Integration.
  • ACSELLERANT  |  SUNDAY, MAY 18, 2014
    [Generation, Marketing] What to Look for in a B2B Video Producer
    He’s also a B2B demand generation expert. Here’s what he said: “Online video producers who come from a B2B marketing background know how […]. B2B Video Content Marketing Mac McIntosh is a friend and colleague of mine. He’s had both good and bad experiences working with video producers.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Generation, Marketing] The Role Of Emotions And Goals In B2B Buying Decisions
    For example, consumers have become quite accustomed to finding user-generated reviews and content. This paradigm, embedded into the DNA of organizations, also causes B2B marketers and sellers to go down the path of a rational paint-by-numbers approach to buyers. Demand GenerationThis is truly not the case – anymore.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 15, 2010
    [Generation, Marketing] The most intimate of marketing channels – the smartphone
    The marketer that best embraces my most intimate of devices wins my undying loyalty. The next great battle in marketing will be fought over these small, intimate devices. Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. On the other hand.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation, Marketing] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    While it’s long been true that a picture is worth a thousand words, increasingly, pictures (and, to an increasing degree, video), are worth thousands of clicks for your business. I’ve been talking about the visual web as the biggest digital marketing trend no one’s talking about for a while now. Not next year. Size matters.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation, Marketing] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
    So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? Well, one tool you have in your arsenal is your email marketing program. After a customer makes a purchase, they have a choice -- one that you can play a part in with savvy email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Generation, Marketing] How to beat Hubspot at its own game
    Why would anybody read my blog for content marketing advice?” To generate the thousands of posts HubSpot tosses into the blogosphere, it has to cover a pretty wide number of subjects. The post How to beat Hubspot at its own game appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ” she asked.
  • ANNUITAS  |  TUESDAY, FEBRUARY 18, 2014
    [Generation, Marketing] Why Process Transformation Fails
    Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients.  As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure.  Why was change was actually occurring.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation, Marketing] 3 Reasons Qlikview is killing Microstrategy
    B2B Demand Generation | Why an upstart is killing the incumbent. recently met with Microstrategy and their marketing leadership expressed concerns about a new competitor, Qlikview. Microstrategy has an in-house developed CRM , (no compatibility with other applications), no marketing automation and no content marketing.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 3, 2015
    [Generation, Marketing] Why Visitor Tracking Technology Exists
    Would you put your home on the market, put a sign in your yard, list your house on a bunch of real estate websites, and then have an open house without the realtor there to see who showed up? Similarly, in the business world, companies spend tons of money on outbound marketing. No way! The other 2% fill out a form.
  • INTEGRATED B2B  |  MONDAY, DECEMBER 16, 2013
    [Generation, Marketing] 5 cost-effective internet marketing methods that could keep your company afloat
    However, if profits are low and you’re not generating enough income to keep up with financial obligations then attracting new clients/customers may be the fastest way to get out of debt and facilitate a turnaround. The post 5 cost-effective internet marketing methods that could keep your company afloat appeared first on IntegratedB2B.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 3, 2010
    [Generation, Marketing] Why am I in Marketing? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself. hope you’ll join me.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 19, 2007
    [Generation, Marketing] TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
    Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I suspect the folks at ITToolbox would disagree.)
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Generation, Marketing] Webinar: The Subtle Art of Content Marketing as Sales Enablement
    This, in turn, generated an ongoing conversation. I was offering them something of value. The post Webinar: The Subtle Art of Content Marketing as Sales Enablement appeared first on The Content Strategist. My name is Dan Gottlieb and I’m a sales executive at Contently. Let me tell you a quick story. thought I nailed my pitch.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Generation, Marketing] Is Your Web Content a Marketing Liability?
    The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Long live the internet.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Generation, Marketing] You’re doing a terrible job with search and social
    Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. Low quality/spammy/duplicated/auto-generated user generated comments / posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Generation, Marketing] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. Search MarketingEnter the new wave of intent modeling.
  • ANNUITAS  |  TUESDAY, APRIL 22, 2014
    [Generation, Marketing] IP Warming Part Two: The Critical Steps
    Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. Don’t make the mistake some marketers and IT professionals do and assume your new IP is all set to go once you obtain it. Always do a thorough check.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation, Marketing] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2011 Online Marketing Blueprint.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Generation, Marketing] Improve Your Offer Strategies by Learning to Let Go
    But there is one thing we marketers don’t do … quit. recent survey by Act-On and Ascend2 asked marketing leaders how they were driving email marketing success. SLA Template vs. Sales and Marketing Alignment Template. Enter the Sales and Marketing Alignment Template. The culprit is the offer. Making the Offer.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2011
    [Generation, Marketing] Dismantling The Brick Wall: 3 Things That Separate Sales & Marketing & Hinder Sales Effectiveness
    by Carol Fox There’s nothing more frustrating than struggling to put a top-notch B2B marketing effort together, only to hit a brick wall of poor sales results. Often the wall exists as a function of poor sales and marketing alignment. Sales and marketing aren’t on the same page. Scoring should constantly be tweaked. Learn it.
  • DIRECT RESPONSE COACH  |  MONDAY, OCTOBER 31, 2016
    [Generation, Marketing] In Direct Response, All Roads Still Lead to the Offer
    The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Print Advertising Survey Marketing Web MarketingLook at your offer. Look at your offer. You [.].
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Generation, Marketing] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. This presentation, based on the popular article I wrote for March Marketing Madness , has now been turned into a Slideshare.  Want to transform your company’s marketing? How to do great marketing with (almost) no money. MarketingThey were astounded.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 15, 2012
    [Generation, Marketing] The Marketing Made Simple TV All-Stars
    So here are our All-Stars who make Marketing Made Simple TV happen. Terrific content marketing firm, by the way.). Marketing Made Simple TV is a production of the lead generation company and global marketing firm Find New Customers. Marketing Find New Customers Marketing Made Simple sales-challenges
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Generation, Marketing] 5 social media pain points and the point they prove
    To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. Social Media Marketing Facebook Google social media social media marketingPhoto credit: Search Engine People Blog.
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Generation, Marketing] The Right Way to Think About Your Marketing Software RFP [+Sample]
    It’s a tough world out there for marketers. 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [Generation, Marketing] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Paul, MN.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Generation, Marketing] When SMS Text Messaging Actually Makes Sense for Marketers
    SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. But as an inbound marketer, doesn't that strike you as a little intrusive? When, if ever, is it a good idea to incorporate this type of communication into your inbound marketing strategy
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. How to Write a Content Marketing Blog Post. (Guest post by Adam Kosloff ). You’re swamped.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Generation, Marketing] Create Content Like A Publisher : 7 Ways to Go Beyond Concept
    Presented by the lead generation compan y and global marketing firm Find New Customers. Marketing content marketingPlease check out this LIVE special video briefing on March 29th at 2:03pm ET – Create Content Like a Publisher – 7 Practices to Move Beyond Concept. Content is the fuel of revenue today.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Marketing] Prospecting data accuracy
    Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. overall.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [Generation, Marketing] Find New Customers Fan of the Month – Joe Large
    B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Joe is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Go Irish!).
  • DIRECT RESPONSE COACH  |  FRIDAY, MARCH 21, 2014
    [Generation, Marketing] Why your market universe size dictates your strategy
    One of the first questions I ask with new clients is how big is your market universe?  Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of sale I [.].
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Generation, Marketing] Building Your Client’s Site’s Story
    Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Most importantly though, they want to know the how and why of your marketing solution. This is evident by Google’s own storytelling strategies….those
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Generation, Marketing] 8 Reasons Why Your Presentations Suck [Video]
    For anyone who works in marketing, sales, finance, etc., Demand Generation data DemandCon marketing presentations PowerPoint presentations Rick Altman sales presentationsby Jesse Noyes | Tweet this. There’s a good chance that you can’t tell why it was so bad, but you know it when you see it. As a result, they just bore us.
  • ANNUITAS  |  TUESDAY, DECEMBER 1, 2015
    [Generation, Marketing] Countdown to 2016
    How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? If you planned strategically, thinking in terms of building a perpetual Demand Generation Strategy versus a tactical approach, end of year is not a mad rush to rustle up a few last minute deals. Ticktock.
  • WEBMARKETCENTRAL  |  SATURDAY, JUNE 24, 2006
    [Generation, Marketing] Want to generate business? Write a book. (Part 2)
    Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 19, 2011
    [Generation, Marketing] Review of 2011 B2B Social Media Predictions
    Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011 , and see how the year turned out for B2B marketers and their adoption for social media. The growth of social search was huge in 2011 and B2B marketers learned the value of incorporating their social graph into business networks.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Generation, Marketing] Key Performance Indicators – Not Clicks
    When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” You’ve defined your lead stages and mapped fields between your CRM and marketing automation platforms. – Win rates for opportunities attributed to your demand generation program.
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [Generation, Marketing] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts.
  • SALES LEAD INSIGHTS  |  THURSDAY, JUNE 2, 2011
    [Generation, Marketing] Graphic design tips from one of our experts
    B2B marketing , B2B lead generation & B2B marketing automation. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations.
  • ACT-ON  |  MONDAY, OCTOBER 10, 2016
    [Generation, Marketing] Successful Sales and Marketing Alignment, Part 1: Get Started
    This post is part of a series to help B2B organizations improve sales and marketing cooperation. Sales and marketing alignment is key to business success. Clearly, if your sales and marketing teams aren’t going to collaborate, you’ll pay the price as your revenue suffers. You know it, and the research proves it. According
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Generation, Marketing] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Chet wanted to pitch to Charlie that they start marketing at trade shows. Chet replied that he wanted to see the company participate in trade shows to increase lead generation and sales. Why can’t we do this with demand generation? Yes, the marketing landscape has changed dramatically with digital, social, and mobile.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Generation, Marketing] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic? Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Just look at Perez Hilton. Go to your target audience.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Generation, Marketing] How Customer-Centric Analytics Will Change the Future of Marketing
    We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. It's easy to see why person-centric analytics are a huge advantage, especially for companies whose marketing and sales teams are very closely tied together.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Generation, Marketing] Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]
    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year. Blogging Analytics Content Marketing Daily IGSS
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Marketing] Spending more time on SEO than adding value to Google?
    Content Marketing Insight: How to Write Web Copy That Ranks Well Post-Google’s Hummingbird Update (business2community.com). Content Marketing Copywriting Internet Marketing Slider Adam Viener AdWords Google Google AdWords Google authorship hummingbird Search engine optimization W3 Total Cache Hummingbird’s Secret.
  • NUSPARK  |  MONDAY, FEBRUARY 7, 2011
    [Generation, Marketing] Must Read: Don’t Commit to SEO until you take these important steps
    Before thinking about SEO, let’s work backward and think about your website goals as it relates to lead generation. Conversion Tactics Search Marketing Tactical ServicesHey, Not So Fast with that SEO or Search Engine Optimization. just wanted to address a few considerations when considering SEO for your website.  You have a website. 
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Generation, Marketing] Two Things That Destroy Strategy
    There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Even the best marketing strategy in the world will fail if sales isn’t part of the broader team who develops and executes upon it. Short-Term Vision.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 6, 2013
    [Generation, Marketing] ar
    The award-winning marketing expert, Jeff Ogden , (see awards below) is taking a few days off to spend with his family. This popular blog returns on Monday with great content on sales lead generation and marketing topics, not to mention our awesome TV show, Marketing Made Simple TV. Buyerzone Best B2B Blogs of 2012.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 14, 2015
    [Generation, Marketing] Mi6 Marketing Wrap Up #19
    My thoughts: Apply this formula to your lead generation campaigns and make sure you know what your cost per lead is. Both marketing and sales need to define and agree on what a lead is and when marketing or sales will lead in terms of engagement. 5.  The post Mi6 Marketing Wrap Up #19 appeared first on MI6.
  • AMPLIFINITY  |  WEDNESDAY, NOVEMBER 11, 2015
    [Generation, Marketing] The secret desires of referral program advocates revealed: Part 1
    And in the meantime delve into A Blueprint for Investing in Referral Marketing , today to keep your referral momentum going strong. Advocate’s user experience finally expressed. Everyone wants something. When building your referral program , one group’s motivations and desires you’re yearning to understand is your potential advocates.
  • ACTIVEDEMAND  |  MONDAY, APRIL 18, 2016
    [Generation, Marketing] Building Your Brand Strategy
    Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward? ActiveDEMAND includes all the tools required to deploy online marketing campaigns. Get Started with ActiveDEMAND today!
  • BIZNOLOGY  |  MONDAY, DECEMBER 22, 2014
    [Generation, Marketing] 37 facts on the future of Social Selling vs. Cold Calling
    80% of introductions generate a sale (source: DSWA ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). Only 2% of sales occur at a first meeting (source: The Marketing Donut).
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Generation, Marketing] Understand How B2B Social Media Connects to Your Audience
    Not only does this give proper weight to your social activities, but it gives you a much better picture of all of your marketing activities. This should give you some ideas of ways to connect with your fans on this platform that is challenging for many B2B marketers. B2B Marketers Need Every-Click Attribution. Continue reading.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 21, 2011
    [Generation, Marketing] Engaging Content that Solves and Sells
    As all good content marketers know, engaging marketing content moves the needle. NYSE:NSM), a leader in power management technology and manufacturer of high-performance analog products, has done a fantastic job of using engaging content that helps it core audience of design engineers while generating $1.42
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Generation, Marketing] New Research Points the Way to Success in Your Content Marketing Strategy
    Content marketing is powerful. The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape. found six key takeaways to the study: 1) Successful firms have a documented content marketing strategy. It’s also relatively young. eNewsletters. Blogs.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation, Marketing] The Art of Digital Marketing
    Loved the post on Digital Marketing that Seth Godin wrote for IBM entitled the Art of Digital Marketing.  But what is lost and so important is story telling which is the key to marketing today.  He shares the critical importance of telling good stories.  “Marketing is the very human practice of telling stories.” 
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 26, 2015
    [Generation, Marketing] How Blackbaud Built A Foundation For Customer Advocacy
    Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Watch her Advocamp presentation to learn how Blackbaud launched a new advocate marketing program by building an internal foundation for success. Education for everyone. Seek out internal advocates.
  • INTEGRATED B2B  |  FRIDAY, SEPTEMBER 2, 2016
    [Generation, Marketing] What is a Marketer CEO? (Part 2)
    In a previous post, I introduced several characteristics that define a Marketer CEO , as revealed in my study of marketing’s contribution to B2B company performance. Continuing the discussion, I’ll explore more of these characteristics within themes of marketing performance and market strategy. Marketing performance.
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 26, 2011
    [Generation, Marketing] Why Do B2B Marketers Need Social Media to Thrive
    B2B marketers are constantly looking for ways to do their jobs better. Why are marketers underappreciated? Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That. from B2B Marketing Post. The 10 Commandments of B2B Social Marketing. What’s the Value of Social Media in B2B Marketing?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation, Marketing] Management Consultants: Three Considerations to Integrated Marketing Communications
    Do management consulting firms need an integrated marketing communications program? Constantly demonstrating expertise and value has become the mantra for how management consulting firms to survive, and they accomplish this through integrated marketing communications. Or maybe your referral sources are delivering the business you need.
  • ANNUITAS  |  TUESDAY, JUNE 16, 2015
    [Generation, Marketing] Big Data Doesn’t Deliver Revenue
    Marketers collect data every chance we get and we seem to always want more. article , research conducted by CSC reports that there will be a 4,300 percent increase in annual data generation by 2020. Marketing’s goal in collecting data is ultimately to learn more about our buyers. Gathering data is not the goal of marketers.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Generation, Marketing] Mi6 Agency’s Top Charts for July 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. Week of July 4th.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Generation, Marketing] Inbound Marketing is the future, but are you ready?
    Inbound marketing is the wave of the future.  HubSpot has a great blog article about the differences between outbound and inbound marketing.  I suggest you read it for more background on this important marketing direction. . Inbound Marketing by Brian Halligan and Dharmesh Shah. There is no question in my mind. 
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 19, 2011
    [Generation, Marketing] QR Codes: Is Your QR Code Secure?
    As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. B2B Internet Marketing QR Code Video
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Generation, Marketing] How to Power Your Sales Funnel With Video Content
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment. The Importance of Buyer Personas. First off, understanding your customer is critical.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 10, 2012
    [Generation, Marketing] Hire Jeff Ogden of Find New Customers to keynote your next marketing conference
    Jeff Ogden, who presented the keynote talk at the BMA-NJ Social Media Symposium is a fun and engaging speaker for your next marketing conference. As host of Marketing Made Simple TV , he’s also interviewed top experts in marketing, sales and social media from all over the world, such as. You can view the full listing here.
  • READYPULSE  |  MONDAY, OCTOBER 3, 2016
    [Generation, Marketing] 5 Ways To Amplify Your Social Campaigns
    Any marketer knows how much time and effort it takes to create a successful social campaign. See our five steps to amplify your social campaigns and raise your marketing efforts to new levels. Harness the Power of User-Generated Content. Expand your reach and generate creative content by collaborating with social influencers.
  • WRITTENT  |  FRIDAY, JUNE 21, 2013
    [Generation, Marketing] Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!
    Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. Then you should pivot your headline to generate additional story angles.
  • VIEWPOINT  |  TUESDAY, DECEMBER 14, 2010
    [Generation, Marketing] Lead Generation Best Practices Part 7: Measure Beyond Cost-Per-Lead
    Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a closer look. Perfection, of course, is that 100% of MQLs become SALs and 100% of SALs become SQLs.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Generation, Marketing] How Do Conversion Paths Work? [FAQs]
    As a marketer, a big part of your job is to convert qualified website visitors into leads. But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. lead generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Generation, Marketing] Highlights from my #SMMW keynote speech
    This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world. How do we measure social media marketing? Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Generation, Marketing] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. "It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Generation, Marketing] 8 Steps for Your B2B Content Marketing Strategy
    If 93% of B2B marketers say they use content marketing and you’re not in that 93%, what are you waiting for? If you’re waiting for a clear road map for how to develop a B2B content marketing strategy, then look no further! First and foremost, your marketing efforts should tie directly to the goals of your organization.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Marketing] How to Earn Your Audience With Paid Media: The Best Channel Options
    Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. The post How to Earn Your Audience With Paid Media: The Best Channel Options appeared first on Marketing Insider Group. Content MarketingTesting, testing, and more testing.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Generation, Marketing] How to Make More Money From Existing Customers With Marketing Automation
    Why, then, are current customers such an under-marketed to segment of our databases? One reason might be for lack of scalable marketing campaigns that can be run; luckily, marketing automation makes all of that way easier. But are there opportunities to use automation to generate revenue from current customers? Ready?
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Generation, Marketing] Increasing customer engagement with videos just got easier
    It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTube
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Generation, Marketing] 7 Killer Tips to Boost Your Infographic Performance
    B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. This single statistic alone might explain why quality graphics are shared at triple the rate of other types of content — and it might explain why marketers are creating more infographics than ever. Start with the right topic.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Generation, Marketing] Stop the Insanity. Fire Your PR Firm in 2014.
    Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Publicity generates revenue. The more publicity, the better. Counting Media Clips is a Zero Sum Game. and “2.
  • CHRIS KOCH  |  FRIDAY, JULY 31, 2009
    [Generation, Marketing] Four reasons to stop measuring marketing
    It’s time to declare marketing metrics a failure once and for all. It’s difficult to parse out the contribution that marketing makes to a sale and it’s even more difficult to get salespeople to spend the time figuring out/checking the box/giving credit in the quest to determine whether marketing played a role in making the sale.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 10, 2014
    [Generation, Marketing] Industrial Web Design – Visit to Call is Not Automatic
    They do like the idea of generating leads via content downloads but that is secondary to [.] The post Industrial Web Design – Visit to Call is Not Automatic by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Generation, Marketing] Millennials Hate Ads! Want This Instead
    If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [Generation, Marketing] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. And probably nonsense to boot.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Generation, Marketing] Is Marketing Automation Right For You?
    Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. Marketing automation doesn’t magically accomplish results. Level of difficulty.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Generation, Marketing] The SEO Journey – How long before you start seeing results?
    Even when there are two businesses in the same field competing for the same target market, SEO won’t work the same for both of them because of the above differences. Other SEO techniques include building one’s link profile and content marketing, which you can carry out along with technical changes. Guest post by Jack Dawson. Month #2.
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