Smashmouth Marketing

AUGUST 27, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now.".

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

AUGUST 26, 2009

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now."

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

JULY 12, 2010

I started penning this piece about summer last week when AG Salesworks published a great article touching on some of the tactical issues of lead gen in the summer. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. It makes some sense, right? Not so, my friends.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company! Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company! Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 21, 2010

In my case, I had two goals, and I'm sticking to them: establish a leadership role in the b2b demand gen space ( demand gen blog tag here ), and to promote without being too self serving, the appointment setting and outbound marketing services offered by Green Leads. Not to mention SEO and Lead Generation.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 1, 2021

Only trust leads that come from Lead Generation people that you trust. Maybe that is in-house, or maybe you contract it out to a Lead Generation Agency , but don’t waste your time or money on someone who is not giving you the best leads. Top Ways to Nurture Your Leads. Give some of these ideas a try.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Improving lead quality and scoring.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Smashmouth Marketing

MAY 11, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog. Tags: data lead gen interviews demand marketing sales2.0

ReadyContacts 100

ReadyContacts Lead Generation Lead Gen Generation 100

Smashmouth Marketing

JANUARY 14, 2022

If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. If your company needs a new kind of functionality, should you build it or outsource it? There are strong arguments for doing either.

Training 163

Training Lead Generation Spending Cost 163

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Then you need to go out, generate leads, and SELL.

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MAY 4, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog.

ReadyContacts 100

ReadyContacts Lead Generation Generation Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?"

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?"

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

NOVEMBER 17, 2009

In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

AUGUST 6, 2021

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. How do you generate the list of accounts to call? What is your outbound methodology (Channels) - Phone, Email, Text, LinkedIn, other?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Smashmouth Marketing

DECEMBER 4, 2020

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs.

Planning 149

Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why

Features 206

Features Leads Lead Marketing Qualified Leads 206

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Many of those leads came from these cancelled events. They can replace that lost lead flow by acquiring some Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs).

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

MARCH 29, 2010

Have you revamped the way outbound lead generation is done? We also comp the mentors on the newbie progress to becoming appointment setting experts performance during the first month just to keep their heads in the game. What are some of your inside sales training techniques?

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

OCTOBER 8, 2021

Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation , as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence.

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Smashmouth Marketing

OCTOBER 5, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're all one family.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

OCTOBER 3, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're all one family.

Demand 100

Demand Inbound Marketing Tagging Lead Generation 100

Smashmouth Marketing

OCTOBER 11, 2010

Below is the clip of our session with Chris Brogan on Lead Generation. This past week at the Inbound Marketing Summit, all the sessions were broadcast live by The Pulse Network. For the time constrained fans.you can find my contributions at time spots: 4:50, 19:48 and 26:30 ;).

Inbound Marketing 100

Inbound Marketing Video Marketing Broadcasting Network Marketing 100

Smashmouth Marketing

NOVEMBER 4, 2010

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity? I would put up better numbers. It was addicting.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Peer-to-peer 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.).

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” That, by the way is the nugget of this whole piece.)

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JANUARY 11, 2010

Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity. Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Hope to see you there.

Demand 100

Demand Webinar Metrics B2B Marketing Tips 100

Smashmouth Marketing

JANUARY 3, 2010

January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. What was the best month?

Demand 100

Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100