Martech

JULY 18, 2022

It’s time to rethink gating your content. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. One-third of companies said content marketing is one of the most valuable demand generators.

Digital Experience Platform 102

Digital Experience Platform Intent Signal ABM Account Based Marketing 102

SEMrush

DECEMBER 15, 2021

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. There is often confusion around what gated content is exactly and which content should be gated. But deciding whether to use it is not straightforward.

Lead Gen 118

Lead Gen Leads Lead Marketing Qualified Leads 118

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

Visitor Queue

NOVEMBER 24, 2021

Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. But, if done right, your gated content can […]. And it takes even more time to see a return on your investment.

Sales Qualified Leads 94

Sales Qualified Leads Generation Leads Lead 94

Benchmark Email

JANUARY 31, 2023

To gate or not to gate, that is the question. There are big benefits to gating your content, but that doesn’t mean you should be doing it for every piece of content you create.

Content 52

Content Advertising Benchmark Traffic Resources 52

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? After a hiatus, Ask a Content Strategist is back by semi-popular demand. Why most gated content fails.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content?

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Blend Marketing

FEBRUARY 13, 2023

To gate, or not to gate your content, that is the question … This is one of the biggest conundrums in content marketing, and a decision many a marketer has mulled over in recent times. The trend is now moving away from gated to ungated content, but there’s still a place in the world for both, when used effectively.

Content 52

Content Trends Effectiveness Content Marketing 52

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Here are some tips and tricks for getting gating right. Provide Real Value. Just don’t do it. The Goldilocks Effect.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Search Engine Journal

OCTOBER 12, 2021

Do you need to gate or paywall your content, and does it have any SEO value if you do? The post Does Members-Only or Gated Content Have SEO Value? Here's what you need to know. appeared first on Search Engine Journal.

SEO 111

SEO Content 111

Spiralytics

AUGUST 18, 2019

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now.

Brand Identity 129

Brand Identity Branding Content Practices 129

PureB2B

MARCH 9, 2021

Should you use gated content or leave it open on your website? What Content Your Buyers Want. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy. The answer is simple.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Generation 62

PureB2B

MARCH 9, 2021

Should you use gated content or leave it open on your website? What Content Your Buyers Want. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy. The answer is simple.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Generation 62

PureB2B

MARCH 9, 2021

Should you use gated content or leave it open on your website? What Content Your Buyers Want. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy. . The answer is simple.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Generation 62

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? It will help to identify when and why to gate B2B content and when to set it free. Gating content is done to collect buyer contact information. Reasons to Set B2B Content Free. Making access to content easy also has benefits for both parties.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Act-On

JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

Heinz Marketing

FEBRUARY 15, 2020

What the Biggest SEO Changes in 2019 Mean for Content Marketers. When to Gate (or Not to Gate) a Content Asset? There is so much content available on line nowadays. Here’s a look at when and when not to gate oyur content. Thanks for your insight, Rebecca Whitaker. Great article via SmartBrief.

SEO 98

SEO B2B ABM Account Based Marketing 98

Excelsior Research

AUGUST 23, 2022

Different ways to attract consumers using gated content marketing. Sometimes it is difficult to attract new customer, but following 7 Steps to Generate Leads With Gated Content with examples will help you understand the concept with ideas to generate leads. What can be referred as gated content?

Content Marketing 52

Content Marketing Paid Search Agency Content Lock-In 52

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. But the truth is, some things perform better gated, and others perform better ungated. Gated vs. Ungated, That Is the Question. When to Gate Content. Why do we gate content?

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Maybe you should have asked Bill Gates 20 years ago. Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. Bill Gates is, unquestionably, a hugely successful man.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Square 2 Marketing

JULY 21, 2020

With New Tools Come New Options For Giving Visitors Content And Getting Their Contact Info. Gates are typically designed to keep people out. As marketers, sales leaders and CEOs, we want to let people in, but we need the gate to know who we’re letting in. I wrote an article in May, Gated Or Ungated Educational Content?

Content 66

Content Inbound Marketing Education Contact Marketing 66

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Challenge: Building Landing Pages for Gated Content—Without a Developer. Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Marketing Insider Group

AUGUST 4, 2016

Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together.

Promotion 100

Promotion Content Content Marketing Conversion 100

Oktopost

FEBRUARY 20, 2018

“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. The question is, how relevant is this practice in 2018? And especially under the new GDPR regulations?

Content 87

Content Webinar Metrics B2B Marketing Contact Marketing 87

Hubspot

JULY 21, 2017

But truth be told, the "Should we gate our content?" After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Kapost

APRIL 16, 2018

For inbound marketing to be effective, you have to create high-value content and use that content to entice visitors to take action. The post 5 Examples of Gated Content Strategies that Generate Leads appeared first on Kapost Content Marketing Blog. But within the inbound community, there is an.

Sales Qualified Leads 102

Sales Qualified Leads Examples Lead Ranking Lead Scoring 102

Square 2 Marketing

MAY 19, 2020

Ungated Drives Engagement; Gated Drives Leads – How To Know What’s Right For Your Company. Do you gate your content to drive qualified leads for your business, or do you ungate your content to drive awareness of your business and get your content to more people even if you never know them?

Education 59

Education Demand Generation Sales Qualified Leads Inbound Marketing 59

Heinz Marketing

NOVEMBER 2, 2019

Should Marketers Use Gated Content? Should content be completely free, or are there valid reasons for gating some to capture leads? The post B2B Reads: Gated Content, Interruptions, and Silence appeared first on Heinz Marketing. Sometimes you have to create a market for your product yourself.

B2B Thought Leadership 46

B2B Thought Leadership B2B Thought Leadership Webinar Metrics 46

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

ViewPoint

NOVEMBER 11, 2014

Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Marketer, have created all this wonderful content, an important question looms … should you gate it? Lead Generation Content Marketing SEO Optimization'

Content 120

Content Lead Generation SEO Marketing Prospects 120

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Blend Marketing

JUNE 20, 2019

Gating or un-gating your B2B content needn't be an either or decision. There is a time and place for both approaches, each has its merits, and you could get the best results by combining them.

B2B 40

B2B Content Best Practices Inbound Marketing 40

Kapost

AUGUST 23, 2017

Many marketers rely on the idea of a “funnel” to describe their customer journeys and interactions, whether that be downloading gated content or scheduling a demo. The post Simplify Your Gated Content Strategy appeared first on Kapost Content Marketing Blog. However, let’s go out.

Top of Funnel 54

Top of Funnel Marketing & Strategy Content Marketing Funnels 54

Oktopost

MAY 8, 2018

B2B prospects solved the illusion of gated content. Yet, we, content marketing professionals continue to play a “game” of sorts, which doesn’t always lead to more qualified leads. We write a thought-provoking, thought-leading, well-written long-form content piece or two. A long time ago, actually.

Sales Qualified Leads 100

Sales Qualified Leads Content High Quality Lead B2B Marketing 100

Heinz Marketing

OCTOBER 27, 2018

Gated vs. Ungated Content: What, Why, Which and When. When is the appropriate time to gate or not gate your content? The post B2B Reads: Gating Content, Lottery Math, and Girl Scout Cookies appeared first on Heinz Marketing. First impressions are important! Thanks for the tips, Ryan Pinkham.

Landing Pages 60

Landing Pages B2B Lead Nurturing Content 60

Content4Demand

JANUARY 9, 2020

One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy. Content is expensive. Are they so valuable that it’s okay to spend lots of hours and budget on content and then put it behind an unapproachable barrier? An obvious question is, Are the leads worth it?

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66