Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. It’s always a pleasure when we get to hang out and chat about everything going on in the B2B marketing space.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. Remember, demand generation is for the top of your funnel, where people notice and interact with your content. This chart from Gartner will help you clarify and create content for your demand gen phase.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Outbrain

APRIL 20, 2020

Marketing strategies exist so individual brands can stand out. But in an era when many brands, including your competitors, have a strong online presence and are employing the same marketing techniques you use, standing out can be challenging. On which platform will you advertise them? Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). The changes include the introduction of paid ads, image results, knowledge graphs, and featured snippets.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. Why Choose Paid Media? Optimize for Mobile.

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition. Read more on How to Assimilate Competitive Benchmarking in Social Media. Leveraging Targeted Content Strategy.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 30, 2013

We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. There’s tons of valuable content to learn from.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

OCTOBER 4, 2022

In the world of social media, reach is everything. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team.

Paid Content 82

Paid Content Budget Programs Brand Identity Branding 82

DealSignal

MARCH 7, 2023

As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. Networking events have gone virtual.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Valasys

JUNE 1, 2020

There are innumerable benefits of deploying SaaS-based business models for customers including lower cost, flexibility, and scalability, reduced time to benefit, higher adoption, hassle-free upgrades, and therefore, as marketers, you need to find ideas to grow your SaaS business. dollars in size in 2020.

Paid Content 64

Paid Content Work Management Marketing Management Lead Ranking 64

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Content Platforms (Youtube, Apple Podcasts, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Martech Advisor

FEBRUARY 14, 2020

With 2020 underway, marketers are looking to get ahead of the trends that are already shaping the way we connect with customers. Modern marketers can often feel like dogs chasing their own tails. Customer expectations and the technology we use to exceed them evolve in a perpetual loop – with marketers stuck in the middle.

Planning 66

Planning Gartner Opt-out Budget Programs 66

Tomorrow People

NOVEMBER 21, 2022

content marketing. The advance of content marketing continues apace. Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Content marketing has proven its success.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

content marketing. The advance of content marketing continues apace. Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Since then, marketers’ faith in content marketing has only increased.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Brandpoint

APRIL 9, 2024

Branded content and integrated marketing are perfect partners in the quest to reach, impact and engage consumers. Let’s take a deeper look at both branded content and integrated marketing, and delve into why they’re a marketing power couple. What is branded content? Why should you use it?

Brand Identity 62

Brand Identity Branding Advertising Agencies Paid Search Agency 62

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

AUGUST 22, 2023

There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145