Martech

MARCH 6, 2024

The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. We could even take a tour of your construction site to see the potential impact firsthand.

Outreach 109

Outreach Effectiveness CAN-SPAM Domain 109

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Marketing no longer generates a lead and throws it over the proverbial wall to sales without context – that’s not going to generate revenue and make the company successful.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential. All rights reserved.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You already know that first-party intent data is collected through means by your organization, with website tracking, visitor analytics, form fills, and content downloads. Content Marketing and Demand Generation .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Most of their research, 67% according to Gartner, will be conducted online. Either way, these prospects are showing you an intent signal. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data? billion years!

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” Our teams are already hard at work building the next generation B2B martech platform. The Future of B2B.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

AUGUST 23, 2022

Changing attitudes toward in-person sales become even more stark across generational lines. billion in revenue had been generated through self-service channels. Ease of scheduling, cost savings on in-person travel, and individual safety were cited as the top three reasons behind preferences for digital selling.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Martech

MAY 16, 2023

Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Understand what intent “signals” are real.

Marketing AI 99

Marketing AI Top of Funnel B2B Intent Signal 99

Martech

MAY 16, 2023

Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Understand what intent “signals” are real.

Marketing AI 97

Marketing AI Top of Funnel B2B Intent Signal 97

Leadspace

NOVEMBER 5, 2020

Gartner reports that marketers are only using 58% of their marketing technology stack. . Benjamin Bloom , Gartner Senior Director Analyst, notes: “Marketing teams are leaving martech’s potential untapped, imperiling both their credibility and impact. Prioritize your best accounts using predictive scoring.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The ABM Agency

APRIL 30, 2023

In contrast with traditional marketing strategies like lead generation, which aim to attract as many leads as possible before qualifying them through the sales funnel, ABM prioritizes quality over quantity by concentrating resources on key decision-makers within specific organizations. Use these insights to refine your strategy over time.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals. How to be Successful with Account-based Advertising.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Heinz Marketing

SEPTEMBER 13, 2021

And brands that embrace physical, virtual, and hybrid strategies are building meaningful connections and generating revenue. So basically what I’m imagining is like, same things you were doing at Gartner, just with more scope, more ideas, maybe more budget, but it’s been exciting to watch your path the last several years.

B2B Sales 111

B2B Sales Cross-Selling Work Management Enterprise Management 111

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We call this the next generation of automation. Buying is a team sport, especially in the enterprise.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. We are building a modern go-to-market platform where intelligence , workflow and engagement technology combine to deliver pipeline and revenue generation through insight-driven automation.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70