Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 116

Marketing Mix Marketing Attribution Lead Ranking Planning 116

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Engagio

OCTOBER 25, 2021

As a digital marketer, I’m always looking for new ways to move the needle and enhance the impact of campaigns (hopefully, I’m not alone in this). And while B2B deals often have larger dollar amounts associated with them, they can also take a longer amount of time to move through the cycle. Account-based advertising: how it started.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently. 1: Influenced Pipeline.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though.

Account Based Marketing 130

Account Based Marketing Enterprise Management Work Management Paid Content 130

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? Why marketing attribution models are important.

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 94

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClickZ

JULY 19, 2019

Amazon’s Prime Day wasn’t successful only for retailers but also for advertisers who tapped into the online shopping event’s success. Retailers saw a big increase in their sales and even other sites benefited from the online shopping spree. The growth of Amazon advertising. Advertising success during Prime Day.

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Let’s explore.

Lead Ranking 128

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 128

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). Don’t neglect the mid-funnel.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. Focus on the funnel. The problem?

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Huptech Web

SEPTEMBER 2, 2022

It has been possible for the Internet to accomplish this through social media. billion social media users globally as of January 2022. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers. Statista suggests that there are 3.96

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. It took me some time to adjust to B2B marketing, where analytics have not always played a significant part in decision making for many of our clients.

Marketing Qualified Leads 96

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 96

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. For example, are more consumer oriented advertising entering the space?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SmartBug Media

FEBRUARY 20, 2019

The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site. What Is Sequential Remarketing? Let’s start with the basics. Where does remarketing come in?

Paid Content 72

Paid Content Advertisements Advertising Paid Search Agency 72

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

DemandBase

MARCH 16, 2020

I can ignore the deafening noise from the general population and listen to the clear signals I’m getting from the people I care about most – the ones my sales team is pursuing. Account-Based Marketing has entirely changed what I do. ADVERTISING. First, I like to check in on my ad campaigns. SITE ANALYTICS.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). Start simple and confirm MDR/SDR effectiveness and marketing targeting accuracy. You can see this in the InsightSquared chart below.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130