Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Vendor content is attracting more visitors per account.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. Ready to learn more? Let’s dive in.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. billion in the US in 2023.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Outbrain

JANUARY 12, 2023

2022 was a challenging year for everyone and no less for advertisers. What’s more, they may develop a negative feeling towards the brand, and this is definitely something that advertisers want to avoid. With all this going on, advertisers nevertheless continue to have the same (or tougher!) Diversify away from social media.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through engagement and interaction with prospects on social media sites, it entails gaining their trust and credibility. You guessed it, right?

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Conductor

MARCH 29, 2022

Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. eCommerce Traffic Trends: The End of the Boom? The trend line makes it clear that the pandemic has accelerated organic eCommerce traffic overall. In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech Advisor

DECEMBER 10, 2019

There’s been a lot of change across social media this year. From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. What are the key trends that brands need to be aware of in the coming year? What can we expect in 2020?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Customer Experience Matrix

APRIL 26, 2024

Originally they were used primarily in retail and media. We’re also seeing CDP used more for advertising applications, as companies lean more heavily on first-party data to replace the loss of third-party cookies and replace other targeting methods that become harder as privacy rules become more stringent.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Source: [link] The B2B marketing funnel has become longer and more complicated.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Have a plan.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

FunnelEnvy

JANUARY 8, 2024

B2B SaaS Marketing vs.Sales Gary Vee, mega influencer and Vayner Media’s CEO has talked about authenticity and consistency as the key to audience engagement for several years. The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Native Advertising. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Heinz Marketing

OCTOBER 12, 2018

From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. To help you make sure your B2B marketing strategy is on-point come the New Year, check out our list of the 6 essential marketing trends for 2019.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

Binary Demand

MARCH 1, 2024

Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. Email Nurturing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Should you be advertising in 2020? The big question a lot of advertisers are asking themselves – "Should I be advertising right now?"

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights. 2018 Marketing Trend #3: Continued growth of o2o.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Choozle

MAY 16, 2022

Audience targeting is the one constant that runs through every digital media campaign. The days of generalized advertising messages are over. What drives their purchase behavior? Consumers have embraced e-commerce and online purchases, and the direct-to-consumer (D2C) market continues to grow at double-digit rates.

Validation 86

Validation Funnel Advertising Digital Marketing Funnels Budget Programs 86

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Mobile Advertising 115

Digilant

JANUARY 30, 2024

Share of Voice (SOV) Share of voice is a good first step to give advertisers a pulse on their brand’s presence and impact. It measures the percentage of content space or advertising that your brand occupies in the market overall. Consider the ongoing emphasis on sustainability, a trend that cuts across all industries.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Madison Logic

SEPTEMBER 14, 2023

While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well. You can start this collaboration and activate full-funnel, multi-channel ABM campaigns by integrating LinkedIn into your existing ABM platform.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52