ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Choosing your data frequency has a similar effect.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. The Elusive Algorithm. What Does That Mean for Business Pages?

Social Media 109

Social Media Media Word of Mouth Content 109

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99

Marketing Insider Group

JUNE 1, 2021

The essential consumption metrics include unique visitors, pageviews (total and unique), time on page, bounce rate, and frequency. The other part of engagement is what’s happening on social media. The next category is how you attribute specific sales, which mirrors some of the lead generation areas. Engagement Metrics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

SocialPilot

MARCH 5, 2024

For your convenience, we have divided all the significant Facebook metrics into the following categories: Here comes the first one. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Yes, you heard that right!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. Becoming a well-rounded B2B marketer means conquering your way through social media. Wrong Metrics for Social Media ROI.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Insider Group

NOVEMBER 23, 2023

What’s the difference between content marketing and social media? A brand’s social media sites can serve as channels for marketing content, but there is a key distinction between content and social media marketing. With social media, the focus is on engaging consumers. Once a week? One a month?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Buffer is a well-known content automation tool that simplifies social media management.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Zoominfo

JULY 25, 2023

If they’re not already aware of your specific offering, they are at least aware of the category. Sales Input Large sales teams are typically divided into several sub-categories. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

DECEMBER 6, 2023

She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. There’s been a lot of discussion on social media about the impact of the new requirements on outbound cold sales emails. What about Google Workspace inboxes?

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

The Customer

AUGUST 25, 2021

And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values. How has customer spending shifted among categories or services?

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Choozle

APRIL 18, 2023

These include how and where they shop, the frequency of purchases, and category of the items. Also, by understanding how your key audience uses digital channels like social media and apps, a clearer picture of how to engage them starts to form.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

The Point

SEPTEMBER 6, 2011

Working with Spear, iDirect developed a system of classification to identify specific categories of end users and partners, a system that required the set-up of new fields in both Salesforce.com and Marketo. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Television marketing 102

ClearVoice

JANUARY 3, 2024

A content calendar also: Encourages a more consistent production schedule Prevents gaps in content Keeps content organized Ensures content gets published in the right frequency and order Helps team members collaborate on content production Frees up time for higher-level thinking and creativity How do you create a content calendar? Yes and no.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Inbox Insight

OCTOBER 27, 2023

Broadly, intent data can be divided into three main categories : First party intent data : This data is gathered directly from a company’s customers, and is the most reliable source of data as it is collected directly from their interactions with your website, products and services. To see our latest category intent reports, take a look here.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

KoMarketing Associates

DECEMBER 22, 2016

What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? What categories do they relate to? Blog post frequency: How many posts/week is the blog averaging? Blog topic analysis: What blog topics/categories tend to drive the most visits? The most social shares? Content Interviews.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Categories include location, gender, age, language, education, ethnic affinity, generation, household composition, life events, politics, relationship status, parental status, and work.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

AUGUST 15, 2023

Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”. For example, in the sentence “Sprout Social, Inc. AI-powered social listening tools, like Sprout, overcome this challenge by using technologies like NER.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

ClickZ

JUNE 8, 2020

Everything from buying habits to social media habits can serve as data points for AI learning. For some categories, getting hyper personalized will make more sense; a sporting goods store may choose to show more basketball equipment to a dedicated player. For other categories, less personalization is better.

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

Webbiquity

MARCH 10, 2021

Purchase frequency (PF). The best tools offer integration options so you can support customers and help them resolve their issues no matter how they contact you: by email, phone, chat, online form, or through social media channels. Yet another category of tools is user relationship management.

Marketing & Strategy 237

Marketing & Strategy Business Work Management Purchase 237

Convince & Convert

APRIL 6, 2015

Be strategic about what’s helpful to them, and base your frequency off how often you see them in-store, or interact with them through other channels. The best mobile providers offer segmented push messages that allow users to opt-in to message categories—increasing engagement with those who care and saving frustration for those who don’t.

Tips 160

Tips Blast Campaigns Mobile Marketing Ad Frequency 160

Valasys

JUNE 15, 2021

Social: Lately, social media are being taken seriously for hosting marketing campaigns. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Convince & Convert

OCTOBER 30, 2017

By using a listening tool to stay aware of the types of concerns and complaints coming through social, you’ll keep from putting your foot in your mouth when you reach out to engage in positive conversation with people who could become brand advocates. A social media following can't thrive without a strong community as its foundation.

Brand Identity 193

Brand Identity Branding Work Management Marketing Management 193

Convince & Convert

APRIL 5, 2016

There have been a handful of mayors lauded for their use of Twitter (and social media in general) throughout the years, but there’s never been a full accounting of who uses Twitter – and who uses it best – until now. Frequency (20% weight) – average daily number of tweets. Category Rankings.

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

SendX

MARCH 30, 2020

via GIPHY 3 major categories that influence the cost of your email marketing Email marketing software (ESP) Whether you have 10 subscribers or 1million, ESP is the basic infrastructure you need to run your newsletter or campaigns. What hurts is the surprise of it. Have you tried some ESPs before going ahead with any one?

Pricing 196

Pricing Price Email Marketing Planning 196

Sprout Social

SEPTEMBER 15, 2020

However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Choose a category. You’ll also get a glimpse into whether you stayed on par with your post frequency from the previous period, or if you posted more or less content. Trending videos.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

SocialPilot

FEBRUARY 26, 2024

SocialPilot has an in-built AI assistant that lets marketers create content ideas and write impactful email subject lines, social media posts, or hashtags for them within a fraction of a time. The model combines data from macroeconomics, social media, and search engine data.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Valasys

JUNE 15, 2021

Social: Lately, social media are being taken seriously for hosting marketing campaigns. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Martech Advisor

AUGUST 21, 2019

Audience types to consider when tracking dark social analytics. Increasingly, a new category of customer traffic is coming into focus. This is termed dark social media. This is why dark social tracking is so critical. How to Get Started with Tracking Dark Social Traffic – Two Strategies.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Scoop.it

MAY 20, 2020

Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Step 2: Choose your email newsletter frequency. Deciding on your newsletter frequency will help you: Plan your time to curate content and write your email copy. Don’t let this step slow you down.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Convince & Convert

AUGUST 27, 2013

We compared engagement among categories and found the following: A surprise to us! We were surprised to find that images showing only a part of the body, such as a hand holding a product, had the highest engagement of the three categories. Breakdown of People Frequency of all Brands in the Study. Take a close look.

Facebook 163

Facebook Research Work Management Case Studies 163

SendX

FEBRUARY 25, 2019

Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? Figure out if your target is a latent lead or a new lead and if they are actively engaging with you on your social media sites. You have likely put quite a bit of time and effort into generating new leads.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. However, marketers are lost in the selection process because they don’t know how to find influencers on social media who would be a perfect fit. This is the category that medium to small businesses demand the most.

Social Media 82

Social Media Media Brand Identity Branding 82