Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader.

Work Management 102

Work Management Marketing Management CRM Service 102

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

eTrigue

FEBRUARY 23, 2022

Vendors need more business value from partners and might need new ones. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Ad-hoc go to market campaigns, with a limited resources to scale with partners. What does the promised land look like?

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Zoominfo

MAY 8, 2020

Without fences, a company will wander about chasing after every potential lead or opportunity (good or bad), wasting time and resources pursuing dead-end “opportunities.”. This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. One important responsibility includes designing and managing the partner portal, where partners log in to access resources and workflows.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Zoominfo

MAY 31, 2022

This data-driven approach ensures you focus your finite go-to-market resources on the biggest and best opportunities first. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Terminus

OCTOBER 6, 2021

Terminus is the only vendor with a standalone and embedded CDP purpose-built to fix this huge problem. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. It also summarizes the offerings from larger established vendors. Why does this matter? Check it out here.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Some refer to it as “marketing performance measurement” or “marketing resource management” (MRM).

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to determine the answers.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

Martech

JULY 18, 2022

Deciding whether or not your company needs an ABM tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. How many of the following questions would you answer in the affirmative?

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

SpotMe Blog

JULY 28, 2023

They’re often doing tasks manually, which takes up a lot of their time – thus costing companies a lot of money in human resources – and energy they would rather spend on building the best experience for attendees. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Madison Logic

JANUARY 5, 2023

Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. . Additionally, Forrester cautions on heavily focusing on customer acquisition, and instead expanding investment toward the later stages of the customer lifecycle.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

NOVEMBER 11, 2022

The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Resources for leaning more about B2C.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Allocadia

APRIL 14, 2020

And right now, marketers have no time and no resources to gamble. Allocadia was identified as a Strong Performer, providing “best-in-class money management capabilities” in the Forrester Wave Q1 2020 review of Marketing Resource Management (MRM) providers. . Partner Ecosystem – no technology stands alone.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Martech

APRIL 25, 2022

With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Click here to download!

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. It’s in marketers’ best interests to use their account-based marketing resources to better understand their customers. Understanding buyer intent. The results of these adoptions are promising.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Top Rank Marketing

SEPTEMBER 4, 2023

The situation is getting dire enough that over 70% of Gartner’s respondents reported that their enterprise lacked sufficient budget or resources to fully deliver on their 2023 marketing strategy. Meanwhile, the few B2B companies that are meeting personalization expectations are quickly establishing themselves as the vendors-to-beat.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Only B2B

JUNE 19, 2023

By harnessing BANT qualified leads, businesses can optimize their sales process, allocate resources effectively, and focus efforts on prospects exhibiting the necessary criteria. According to InsideSales.com, 50% of B2B sales go to the vendor who responds first. Mus Read: What Is BANT And How Can It Enable Your Sales Team?

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Vidyard

MARCH 20, 2018

Curate interesting content and resources to attract your buyers. Forrester reports that social selling is no longer optional–it’s required. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors.

Forrester 112

Forrester Outreach Social Networks Curation 112

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. The top use cases, not surprisingly, are content creation and personalization for GTM activities. Their approach? Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

RDIGS

JUNE 23, 2023

They may stem from departmental divisions, where teams hoard data to protect their interests or maintain control over resources. Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data. This duplication of efforts wastes valuable time and resources.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. ” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Hubspot

NOVEMBER 16, 2021

Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process. Source: A commissioned study conducted by Forrester Consulting on behalf of HubSpot/Stripe, September 2021. Even better! with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67