The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

NOVEMBER 4, 2010

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Content may indeed be king. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sales Engine

AUGUST 23, 2016

Since it was marketing’s job to create awareness using one-to-many types of mediums like trade shows, advertising, and public relations, a well-trained sales rep could easily pick up where marketing left off and fill her calendar with new opportunities using the phone, knocking on doors, and asking for referrals.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

The Effective Marketer

FEBRUARY 3, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like One blogger likes this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Planning Work Management Marketing Management 100

Sales Engine

OCTOBER 8, 2015

Since it was marketing’s job to create awareness using one-to-many types of mediums like trade shows, advertising, and public relations, a well-trained sales rep could easily pick up where marketing left off and fill her calendar with new opportunities using the phone, knocking on doors, and asking for referrals.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

The Effective Marketer

JULY 5, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. It’s not how long you make it, is how you make it long ”. Keep up the good work, I enjoy your blog. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

OCTOBER 8, 2019

They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). Actually, the B2B market is about twice as large, according to Forrester. as well as why the vendor chosen offers the best solution. Oh, and yes, some advertising, too. You don’t do any real work.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 21, 2010

While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s.

Social Media 155

Social Media Media Paid Content Work Management 155

Navigate the Channel

JUNE 7, 2023

But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. When we think of digital marketing, public relations doesn’t often make this list, but it can be effective and long-standing, even in a B2B environment.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. Now you may wonder, “ How do we build a community? You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

SEPTEMBER 8, 2010

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. 93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities.

Business 116

Business Paid Search Agency Social Media Analysis 116

SnapApp

DECEMBER 14, 2016

Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . This Forrester report on The Rise of Intelligent Agents is a good primer.). Cognitive Marketing / Predictive Analytics. Marketing technology keeps getting smarter. Video - Live or Pre-recorded or both.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62