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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

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30 Women Shaping B2B Tech Marketing

SnapApp

The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments. For marketing and design, the release was not only product-related, but also included a new logo, website, and additional marketing collateral. Her goal is to position products for growth. Why the shift?

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30 Women Shaping B2B Tech Marketing

SnapApp

The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. For marketing and design, the release was not only product-related, but also included a new logo, website, and additional marketing collateral. Her goal is to position products for growth. Why the shift?