Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. They do if they are.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. [link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

MAY 16, 2014

The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. This past December, she dropped a surprise album overnight, with zilch promotion, buzz, or hit singles, and sold 1.3 public relations' million copies in two weeks.

PR 28

PR Press Public Relations Viral Marketing 28

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Advantages and Disadvantages of Earned Media. What Is Earned Media?

Practices 43

Practices Examples WOM Media 43

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 Kobayashi Jay, thank you so much for an awesome post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 Kobayashi Jay, thank you so much for an awesome post.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Creating Engagement in B2B Marketing by Buzz Marketing for Technology. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

SnapApp

DECEMBER 14, 2016

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. This Forrester report on The Rise of Intelligent Agents is a good primer.). If marketers aren't already thinking about employee and customer advocacy they will be behind. Back to top. Video Marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it?

Twitter 145

Twitter CRM Business Paid Search Agency 145