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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Joseph Zappa.

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What’s Trending in Marketing for January 2021

Stevens & Tate

The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes. See more details on Marketing Dive.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Envy

He blogs at the AWS blog and has an active Twitter feed. She shares her experience and speaks out about issues she’s passionate about through Twitter. Learn from his vast experience through his courses at Lynda.com , blog posts at InfoWorld , or on Twitter. Katie Moussouris. David Linthicum. Runa Sandvik. Graham Cluley.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

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Top Trends in Technology Marketing for 2015

Hinge Marketing

4) An increased focus on data security and privacy. Forrester’s 2014 Technology Trends revealed that for many firms “the minimum cost of a data breach is $10 million, and in many cases it can be much larger.” On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. The trick is to learn how to use all its power.

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