Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 26, 2009

Committees and Councils Media Advisory Council Media Promotions Committee PR/Corporate Communications  American Business Media | About | Privacy Policy | Jobs | Contact Powered By Association Catalyst Association Management Software. To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.

Research 40

Research Marketing Management Media Planning 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Research and surveys are the most valuable content in B2B.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Surveys, quizzes. Forrester Blog for Interactive Marketing Professionals. Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad. " What are your goals for a certain content piece? Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ask your customers directly. Im Jay Baer.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Martech Advisor

JANUARY 17, 2020

Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. A separate study by Forrester found that 14% of brands (U.S.) And this had measurable results. saw a significantly improved CX score compared to previous years.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

SpotMe Blog

JUNE 28, 2023

Conduct research on your audience’s interests and survey existing customers on pressing issues. #4 5 Promote across multiple channels Use social media, event email marketing , PR, and advertising to spread the word about your webinar. Create an engaging pre-event survey to get attendees interacting with your webinar content beforehand.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Online Marketing Institute

MAY 24, 2009

The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? As always, your comments are welcome.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. 51% of buyers surveyed say they use Google to analyze potential online purchases. Forrester ). bizibl; BrightTALK). Statista ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. Video marketing It’s not a surprise to know video is the most preferred way of reading content.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For direction here, I usually consult the Content Marketing Institute’s annual surveys (conducted in partnership with MarketingProfs). 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Sana Commerce

FEBRUARY 8, 2023

In fact, in a survey done by Accenture, 75% of B2B buyers said they would purchase from the same supplier again if they had excellent omnichannel capabilities. The potential fallout of Sales not being able to deliver what Marketing or PR promised? The buyer journey is no longer a straight line from A to B.

B2B 52

B2B Work Management Marketing Management Multi-Channel 52

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Convince & Convert

FEBRUARY 23, 2012

It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. PR people love their tactics. It’s a hurdle that PR has seen, and advertising. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. According to David Meerman Scott, Marketing Strategist and Author of The New Rules of Marketing & PR, “People want to do business with people.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Is the era of PR over? Guard dog PR.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Marketing Salary Survey: Social Media Marketing by Aquent. How much are you worth? Find out in this report. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Navigate the Channel

JUNE 7, 2023

According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. If you’re reluctant to go full PR-is-digital-marketing, consider digital public relations, according to Forbes. #3 3 More than 86% of B2B marketers use LinkedIn to drive sales.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Hubspot

NOVEMBER 11, 2014

79% of survey respondents report at least sometimes checking reviews before making an online purchase. Their survey included 25,660 individuals who were asked “What key factor influenced you to buy online instead of locally?” This trend comes from a survey of 33,546 U.S. Key Findings. 2) “ It’s All About the Images ”.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Online Marketing Institute

OCTOBER 1, 2010

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.),

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Single Grain

OCTOBER 11, 2019

One survey found that 72% of customers were more likely to do business with a brand after seeing friends post or talk about their experiences with that brand. Send them follow-up thank you emails or surveys and include links to your social media. Dive Deeper: 7 Steps to DIY PR: Building Relationships with Journalists without a PR Firm.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. I've taken three surveys in the last two days. Here's an example from the blogger survey. Collaboration. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Customer Experience Matrix

JANUARY 27, 2018

So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. Similarly, a Pega survey found that 45% of EU respondents said they would require companies to erase their data if they found it had been sold or shared with other companies. Personalize wisely.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Ranking 153