Forrester Marketing Trade Show Webinar 
Biznology
JUNE 23, 2021
Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.
Vidyard
MAY 18, 2018
While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.
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Salesforce Marketing Cloud
NOVEMBER 29, 2023
Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Access to new markets. Car manufacturers sell through dealerships. Distributors.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.
Golden Spiral
MARCH 10, 2022
Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Or you could combine more than one to create a webinar script. As marketers, we have become obsessed with numbers, stats, and metrics. And it’s paid off.
Customer Experience Matrix
SEPTEMBER 3, 2009
Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.
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