Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Does that figure depend on the type of solution? But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. It’s among SmartBrief’s more than 250 industry-focused newsletters. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. As far as advice for modern marketers, it is important to always have an open-mind and take time away to learn about what others in the industry are doing. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. What industries are we likely to sell into? Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. For example, ZoomInfo markets to companies of all sizes and in all industries.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Top Rank Marketing

AUGUST 18, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you a come across your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. As a result, select incumbents grow and new industry leaders will emerge to reduce the friction in the martech stack. A survey by Gartner revealed that U.S.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Key Findings from the ABM Benchmark Survey. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 times more likely to report revenue growth at rates higher than the industry average.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. Constant evolution in the manufacturing industry. Improve customer experience.

Trends 98

Trends Digital Transformation Forrester Order 98

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. Marketers Turn to UX Testing for Better Experiences.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Learn More: Four Reasons Retailers Should Take Identity Seriously This Holiday Season.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. (Our

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. It’s among SmartBrief’s more than 250 industry-focused newsletters. The second major benefit of UGC is that consumers love it.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Work Management Marketing Management Media 103

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people. But high consideration purchases with large buying groups and long buying cycles have never represented all B2B buying.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

B2B Marketing Directions

AUGUST 11, 2019

Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar. The Marketo Study For this study, Marketo partnered with Loudhouse, an independent research firm, to survey 910 B2B buyers and interview 305 B2B marketing professionals.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Martech

APRIL 5, 2022

Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. (A Forrester ). A big improvement. In 2014 it was 76%.)

Business 119

Business Loyalty Paid Search Agency Acquisitions 119

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” While there are dozens of sources of zero-party data to choose from, a handful of them emerged as go-to solutions for brands, particularly in industries like retail and apparel.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Madison Logic

JANUARY 5, 2023

Our latest ABM Success Series virtual event, “ Why Full-Funnel, Always-on ABM is Essential in 2023” brought together industry experts to share their insights and first-hand experiences building successful ABM strategies. For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

ClickZ

SEPTEMBER 27, 2019

A 2018 Content Marketing Institute survey revealed that only 46% of B2B marketers felt their marketing and sales teams were highly aligned. Only 6% of companies that responded to the survey had a sales enablement platform while another 5% had a sales enablement platform plugged into their CRM. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. And so many choices out there.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52