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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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Using Industry Research to Fuel Category Leadership

Heinz Marketing

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Whatever it may be, these insights provide your audience with valuable, real-world data and can help back up any claims you might want to make. How do I get started?

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8 key tips for marketing to existing B2B customers

Tomorrow People

This article shares 8 pointers to help you get started on the right track. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

We’re here to help you find the best event registration to help you achieve your event goals. What Is Event Registration Software and How Can It Help You? Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more.

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3 Things Customers Expect from Your Videos for Customer Support

Vidyard

This is a tall order for customer support teams who are increasingly driven to craft self-help tools to offload the support volume. Many who try are finding that the best weapon to achieve this is self-help video. Help fixing their immediate problem. Help becoming more educated. million words. Image credit: TurboTax.

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Why Video is the Key to Happier Customers

Vidyard

No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit. To take advantage of it, build out your knowledge-base to include videos that help customers master your product.

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Sales Enablement: Your Game Plan to Repeatable High Growth

Hinge Marketing

This Woodenism was part of the philosophy that helped Coach Wooden win. According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. I know, I am dating myself. What is B2B Sales Enablement? Source: Highspot.