Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Google Search Quality Guidelines. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. As soon as the end customer registers the product, it creates a direct connection between you and the customer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Hubspot

MARCH 22, 2013

Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Many identity resolution platform vendors adhere to advertising industry guidelines from the Digital Advertising Alliance (DAA) or Interactive Advertising Bureau (IAB).

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Inbox Insight

DECEMBER 4, 2018

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Seismic

JULY 25, 2019

Seismic commissioned Forrester Consulting on a July 2019 study [1]. reporting on the present and future of enablement, surveying nearly 400 sales enablement decision makers representing organizations across multiple industries. LinkedIn has almost 9000 open sales enablement positions across the United States alone.

Forrester 55

Forrester Studies Personalization Stats 55

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

Moz

DECEMBER 16, 2019

There are other important online platforms, but to be in front of the maximum number of potential customers and to compete for rankings in Google’s local search results, your crafting business needs to: Read the Guidelines for representing your business on Google and follow them to the letter. Forrester). Reckon with Google’s power.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Hubspot

SEPTEMBER 11, 2018

For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. For one, because, often, ranking a site following Google’s guidelines takes time.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

SpotMe Blog

MAY 17, 2023

According to a recent survey by Smart Meetings , 88% of medical and pharma planners say the number of meetings they plan each year is either staying the same or increasing. You can do this by providing post-event surveys, tracking attendance numbers, or measuring social media engagement. To find out more, check out our article.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Are you saying then that you don’t actually have social media guidelines for employees? Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Sharpspring

JULY 7, 2017

According to Forrester, 82% of businesses use email to deliver their marketing messages , making it the most popular option in marketers’ toolboxes. In a recent Ascend2 survey , marketing agencies said that creating email-specific landing pages is the most effective strategy in keeping their lists top-notch. Let Unrequited Love Go.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

QuanticMind

SEPTEMBER 28, 2016

SEM tests are best run with clear-cut guidelines and goals and clearly-defined controls and variable, such as geo, variable CPC levels, different languages, implemented negative keywords or alternate extensions.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Hubspot

NOVEMBER 11, 2015

The research methods that are likely to be most effective will depend on your particular industry, but there are a whole host of options to choose from: Without even having to leave your desk, simple email surveys are a good place to start. On the agile model, your annual marketing plan is more of a guideline than a set-in-stone plan.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28