The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . For example, Gartner research already shows that B2B buyers spend only 17% of their buying cycle time meeting with potential suppliers. Relatable brand essence .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Zoominfo

MAY 31, 2022

Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. This method is shown as an inverted pyramid, where the smallest part of the pyramid represents the company’s end-user.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. The total addressable market, also known as total available market, is a calculation that represents the overall revenue opportunity for a given set of products or services.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. This potentially becomes an important consideration because major industry analyst firms typically lag in their vendor assessments and can stamp an imprimatur of vitality to an otherwise declining player.

Enterprise Management 107

Enterprise Management Marketing Management Vendors Burn Rate 107

Martech

JULY 27, 2021

Her new book, “From Backroom to Boardroom” presents a research-based account of what strategic marketing operations leaders look like and how valuable they are to businesses. They build teams, they engineer processes and they present themselves to the business as digital visionaries. Cohen , Sr Principal Analyst, Gartner.

Work Management 106

Work Management CMS Development Marketing Management Ad brokers 106

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. However, these factors present challenges. 30-second summary: Many marketers are disappointed with the results of their data analytics. This is where technology can really help.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Only B2B

JUNE 19, 2023

A study by Gartner revealed that an average of 6.8 A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. The data and statistics presented throughout this blog have shed light on the significant impact of BANT qualification on sales success.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” Comparing the proposed investment versus the benefits, including a tally of key financial measures especially: return on investment (ROI), payback, and net present value (NPV) savings.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Martech

FEBRUARY 25, 2022

Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said. What it is. Why we care.

Account Based Marketing 103

Account Based Marketing Top of Funnel ABM Buy 103

B2B Marketing Directions

SEPTEMBER 6, 2020

Over the same period, major consulting firms such as McKinsey, CEB (now part of Gartner), SiriusDecisions (now part of Forrester), and ITSMA introduced an array of concepts and models describing the B2B buying process and exploring the role that marketing can/should/does play in revenue growth at B2B companies.

B2B Marketing 97

B2B Marketing B2B Marketing Management Gartner 97

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. According to Gartner, RPA costs 1/5th the amount of an on-shore employee and 1/3rd that of an off-shore employee. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

LeanData

OCTOBER 5, 2021

Vala’s presentation centered on flow-based systems, from natural ones like the human body and trees, to constructed systems like organizations. Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.”

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Porch Group Media

AUGUST 4, 2020

Source: Gartner) Speed, convenience, helpful employees, and friendly service matter most to over 70% of consumers. Source: Forrester) CX covers a range of activities, from voice of the customer (VoC) to customer journey mapping and user experience—and we see them more often consolidating within marketing. Data-Driven Insights.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Seismic

JANUARY 26, 2022

Analysts from Forrester and Gartner garner large audiences from the industries they cover. LinkedIn users who engage with their content present great opportunities for you to discuss an analyst’s latest content and begin to develop your point of view within your market. .

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

Analysts from Forrester and Gartner garner large audiences from the industries they cover. LinkedIn users who engage with their content present great opportunities for you to discuss an analyst’s latest content and begin to develop your point of view within your market. .

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Marketing Insider Group

JULY 5, 2015

Gartner Research). pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). TIP: Place a short SlideShare presentation on your landing page to help you seal the deal! More Content Is Always Better In The Eyes Of The Customer; but is it really?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. He always shares not only an interesting presentation but an actionable one.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Why you need to use b2b content personalization to micro-personalize your website. This is the data set that makes micro-personalization possible.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Madison Logic

OCTOBER 4, 2023

With that number expected to grow to 87% by 2025, CTV enables brands to create a stronger connection with target buyers by being present where they are. Nearly half of all U.S. homes already watch CTV every day. Why CTV is Changing the ABM Game The buying journey is complex, unpredictable, and digitally driven from start to finish.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. Gartner predicts that by 2024, AI will be a top investment priority for more than 50% of CRM leaders.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). Source: Gartner, 2020). Source: Gartner, 2020). Source: Forrester , 2021). Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Intent Data for Sales.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Mereo

MARCH 17, 2022

This not only builds impetus for your selling organization’s product teams to keep enhancing your solution — but it also presents an opportunity as a seller to keep elevating the value you exchange with your current customers, while supporting sustainable revenue performance. Never let your customers question your motives.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29