The Marketing Blender

APRIL 11, 2023

You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. Coca-Cola: Coca-Cola’s target audience is people who value happiness, positivity, and social connections. Look for patterns and similarities among your customers.

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

SmartBug Media

OCTOBER 20, 2021

Using Metaphors for Storytelling Success. Use case and testimonial videos, educational videos, branding and positioning videos, 1:1 personalized videos. Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. Genein Letford, M.Ed - InterCreative Strategies LLC. Video is Important! -

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Branding Brand Identity Work Management 52

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. I find creatives work great in an environment that is collaborative and positive and has agreeable background music. Bob Marley is the essence of creative positivity. Who was your first creative director?

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

ConvertKit

APRIL 17, 2019

Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. Do they value longer storytelling or would they rather see a list of the main points? In light of this new competition, positioning yourself as a niche expert is important.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. Do they value longer storytelling or would they rather see a list of the main points? In light of this new competition, positioning yourself as a niche expert is important.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hubspot

AUGUST 20, 2018

Studies show that good news and positive content spreads faster on social media than any other type of content. In the case of Coca-Cola, red portrays positive, friendly energy. Storytelling is a surefire way to connect with your audience. Another method of manually analyzing audience feedback is holding a focus group.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working. Test: Make sure what you’ve created is delivering as promised.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 91

Storytelling Branding Brand Identity Advertising Agencies 91

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If your brand champions diversity, it gets a positive impact, further influencing collective perception. This could include members from within your organization or an external focus group.

Campaigns 137

Campaigns Planning Paid Search Agency Peer-to-peer 137

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Involve focus groups to double down on the reverse engineering process. The content you create should aim to position your brand as a leader in your industry. Image source: Wikipedia.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

FEBRUARY 24, 2015

What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. It is no longer a world of focus groups and market research teams. 3) Be a Storyteller and a Storymaker. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. an intelligent marketer who can position the company's products or services positively in the minds of customers. The CMO of the 21st Century.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

DECEMBER 9, 2019

This could include in-depth case studies and interviews with consumers and/or focus groups (tools like Questback can help with this). 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. Market research. A/B testing. Click To Tweet. Related Content: SEO Keyword Research Made Easy in 2019.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Contently

NOVEMBER 4, 2016

There’s a retainer out there that fits like a mouthguard and allows you to control everything from home appliances to video games to wheelchairs, all by shifting the position of your tongue. Although the invention sounds like something from Ray Bradbury’s imagination, it’s actually part of a student project at Cornell Tech.

Startups 60

Startups Distribution Work Management Content 60

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. Here’s what I, so it’s like a little mini focus group.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

ClearVoice

AUGUST 14, 2023

Helping consumers understand these threats is a great way to position your company as a trusted leader. Use Storytelling for Cybersecurity Awareness No matter your target customer, the basics of good content marketing remain the same. It’s your job to bring it to life with narrative structure and storytelling.

Enterprise Management 83

Enterprise Management Top of Funnel Ad Building Marketing & Strategy 83

Hubspot

MAY 15, 2013

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. Old School: Guess Which Content Your Audience Will Love.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 9, 2019

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response. Collect Customer Data.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Content Marketing Institute

OCTOBER 23, 2018

Just 24 hours after Taylor Swift urged her 112 million-strong Instagram fan base to vote for Democrats in the mid-term elections, nonpartisan voter advocacy group Vote.org registered a whopping 65,000 new voters. Now that’s the power of persuasion.

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104

Content Standard

JUNE 22, 2017

Of course, your brand will be viewed in a positive light by all YourChoice users and advocates, but you risk backlash from pro-TrumpCare audience segments and those who don’t believe in the pill. As marketers and storytellers, we don’t always have that option. It’s hard to talk or write about sensitive subjects.

Ethics 51

Ethics Planning Marketing & Strategy Paid Search Agency 51