Customer Surveys Focus Group Positioning Storytelling 
Vision Edge Marketing
JANUARY 11, 2022
Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” It serves as an umbrella for your company’s positioning, brand, messaging, and content. .
Content Standard
APRIL 23, 2024
.” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.
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Martech
MAY 20, 2024
The above puts marketers in a position with little control over the outcome, resulting in rampant fraud that can spread through every engagement and interaction. We must remember the power of storytelling, connection and genuine value proposition. This pressure pushes marketers toward manipulative tactics that ultimately backfire.
Hubspot
JULY 6, 2021
People who have studied brand salience have studied the human brain -- how do people recall information and how does a brand associate positive memory structure with their product? To increase your brand salience, some of your marketing campaigns probably won't even focus on persuading consumers to buy your product.
ConvertKit
APRIL 17, 2019
Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. Do they value longer storytelling or would they rather see a list of the main points? In light of this new competition, positioning yourself as a niche expert is important.
ConvertKit
APRIL 17, 2019
Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. Do they value longer storytelling or would they rather see a list of the main points? In light of this new competition, positioning yourself as a niche expert is important.
SmartBrief - Marketing
JULY 31, 2023
There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.
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