The Marketing Blender

APRIL 11, 2023

How to define your target audience When defining your target audience, it’s essential to consider demographics, psychographics, and behaviors. Psychographics include personality, values, attitudes, interests, and lifestyles. Demographics include age, gender, income, education level, and location.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

ConvertKit

APRIL 17, 2019

Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Put another way, a pain point is simply a problem your audience has that you are strategically positioned to help them solve through your products and services. With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If your brand champions diversity, it gets a positive impact, further influencing collective perception. This could include members from within your organization or an external focus group.

Campaigns 139

Campaigns Planning Paid Search Agency Peer-to-peer 139