Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Are there specific technologies or tools that can help in the research and evaluation process? Shawna: There are a ton!

Work Management 48

Work Management Marketing Management Demand Product 48

Hinge Marketing

OCTOBER 5, 2015

Should you use in-depth interviews, online surveys or focus groups? Forget the focus groups. With advantages like that, B2B research is a tool you should know about. Check out our library to download our free research reports on referrals, budgets, online marketing, and more.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

Writing on the Web

JULY 7, 2010

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Use Client Comments in Your Content Marketing.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Online Marketing Institute

MAY 26, 2010

These can offer some of the best mileage and results of any marketing tool. Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. There are many more such as monitoring tools and more defined analytics.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Marketing research is a powerful and often underappreciated tool. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Single Grain

DECEMBER 9, 2019

You can use this for online marketing content, but you can even supply customers with portable glasses to track where their gaze is going as soon as they walk into your store. This is where you see what people are saying about your brand online (tools like Mention can help with this). Market research. A/B testing.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? First, How to Conduct Market Research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 5 Ways to Turn Helpfulness Into Marketing Greatness* [link] RT @jaybaer: [link] Maark Find and show how you can be helpful.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Brands are doing so much great stuff in online marketing. . You can also get it from free tools like Brand Grader and Mention. Well, on social media, guess what?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. Tools like Leadfeeder and Lead Forensics can also shine a light on the anonymous traffic visiting your site.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

They’ve actually… Read more… Roger Warner | October 8th, 2008 | 5 comments September 2008 B2B Web Marketing Tools Around Town Being a nice chap, I thought I’d share a few of our secret web marketing tools with you.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

This means giving customers tools that make it easier for them to transact with you. It’s About Value Exchange Adagio Teas has a fully customizable, “digital desktop tea timer&# that helps tea connoisseurs brew a perfect cup each time, and mixes in a powerful, respectful marketing approach to all who use it.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

We're going to talk more about Internet marketing, online marketing. It's an awesome tool to make connections and build relationships. Like, Oh, I still don't believe that our customers - our market - are on Twitter. And then over time, you can market to them in a more targeted way. Now, it is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28