Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. As both sets of systems expand their scope, their features will overlap more and marketers will compare them directly.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Outreach

AUGUST 9, 2021

Sales and marketing teams can use the learnings from call analytics to drive initiatives and leverage calls as a primary source of quality leads. Artificial intelligence plays a critical role in keeping this process efficient, scanning the transcript for relevant cues and keywords to accurately score the lead.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you maintain consistent quality with your content, your pages will rank higher in organic search. Buyer Stage-Specific Content. Developing a Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Content Marketing Institute

MAY 24, 2018

Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Find your sweet spot.

Microsite 108

Microsite Content Advertising Agencies Lead Ranking 108

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Landing Pages. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

JULY 28, 2021

Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Give them information, offer to compare features, invite them to contact for help, etc. This is a sign that Google knows me as a brand which also means Google has more trust in my content or pages associated with my brand.

SEO 145

SEO SERP Trends Keywords 145

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Marketing Automation Work Management 115

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 92

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 92

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud. Winner: HCSS.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

New North

JULY 25, 2024

And it is — especially when you’re selling technology and/or services with an annual contract value of more than $20,000. ABM is a targeted B2B strategy that focuses on engaging specific high-value accounts rather than marketing to everyone with a pulse. Some B2B marketers will say ABM is just “good marketing.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. c) Landing pages. i) Easy Replication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. The concept can also help benchmark metrics with no inherent dollar-value:?for No matter the website's intent, web traffic metrics will correlate with a publishing site's performance based on advertising and leads. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

JULY 24, 2017

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . The company also created this fun, competitive-sports-style video featuring GoToMeeting MVPs. . Vidyard example 2: Animated landing page. . .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Inbox Insight

JULY 10, 2024

It focuses on engaging each high-value account individually, treating each one like its own market. This level of customization helps in nurturing high-value prospects in a more targeted and meaningful way, potentially leading to better conversion rates compared to conventional broad-spectrum marketing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Allocation 52

Metadata

JANUARY 14, 2025

Predictive Analytics for Account Scoring Predictive analytics allows scoring of accounts based on signals such as firmographics, technographics, and behavioral patterns. Content should adapt dynamically based on account interactions while preserving core messages and value propositions across all touchpoints.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Marketing AI 52

Animalz blog

JUNE 27, 2024

Unit21 positioned itself as a bold leader by openly tackling fraud and providing value to its industry. Unit21 used the book in sales conversations to help generate thousands of leads and grow its pipeline by millions of dollars. The LinkedIn posts drew thousands of click-throughs, translating into valuable leads for Unit21.

Sales Management 52

Sales Management Peer-to-peer Microsite Generation 52

Adobe Experience Cloud Blog

APRIL 9, 2009

These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms. Avoid letting opportunities slip through the cracks, by effectively nurturing leads via email. All vendors are still rapidly developing new features.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SalesIntel

DECEMBER 23, 2024

Account-Based Marketing (ABM) continues to mature into a proven methodology that aligns marketing and sales to drive meaningful engagement with high-value accounts. Why ABM Content Strategy Matters Unlike traditional marketing, where you cast a wide net to attract leads, ABM focuses on a highly targeted approach.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 52

SnapApp

APRIL 13, 2017

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . The company also created this fun, competitive-sports-style video featuring GoToMeeting MVPs. . Vidyard example 2: Animated landing page. . .

Examples 48

Examples Microsite Marketing Management B2B 48

ClearVoice

APRIL 15, 2020

Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Even gamification features can work and come with built-in tracking, a leaderboard and prizes for the winners who are most involved.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

RebelMouse

FEBRUARY 28, 2019

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency CPM Cost Per Thousand Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content.

Paid Search Agency 40

Paid Search Agency CPM Cost Per Thousand Brand Identity 40

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Best of B2B Marketing. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 14, 2010

A press release has as much value in terms of SEO as it does in terms of clippings. These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They love going into a store or customer with their product featured in a major magazine. Leads, Not Impressions.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Hubspot

JULY 21, 2015

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. But what about next month?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. To generate leads.

Conference 77

Conference Lead Generation Work Management Marketing Management 77