Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 107

Social Media Advertisements Advertising Tools 107

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Dig deeper: ChatGPT: A marketer’s guide How to write a blog post with ChatGPT Step 1: Write a title ChatGPT works great in generating creative headlines.

Marketing AI 78

Marketing AI AIDA Marketing Analytics Tools Template 78

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Zoominfo

JUNE 6, 2018

Unfortunately, this is where some companies make a mistake– they fall into the trap of overcrowding their careers page with information, and thus sacrificing the visual appeal of the page. Make it personal by featuring employees. For example: don’t ask candidates to re-enter the information on their resume.

Organization 250

Organization Ad Building Tips Keywords 250

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

Martech

SEPTEMBER 27, 2021

As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. DDA will also be available in Google Analytics 4. Other features and updates. Google Ad’s machine learning attribution model seems to be Google’s solution to this lack of data.

Privacy 114

Privacy Lead Ranking Paid Search Agency Google 114

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

LeanData

FEBRUARY 3, 2021

Assignment rules are a powerful feature within Salesforce to assist your team’s automation of its lead generation and customer support processes. A lead or case assignment rule often consists of multiple rule entries to specify exactly how leads and cases are assigned throughout your go-to-market teams. How to Define Assignment Rules.

Rules 52

Rules Marketing Analytics Tools Leads Lead 52

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product).

Work Management 95

Work Management Marketing Management Marketing Analytics Tools Planning 95

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Top Features. This web analytics tool offers different dashboards for each purpose.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like. Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content4Demand

SEPTEMBER 12, 2019

Search engines – including (and maybe especially) Google – can be notoriously tight-lipped about the factors they consider when ranking search results. And we could dedicate hundreds of blog posts on why SEO is important and different ways to incorporate it into your overall content marketing strategy. What is the Answer Box?

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Hubspot

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Download our free marketing reporting template here to help you keep track of all your marketing metrics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

MAY 2, 2019

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model?

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

MKT1

FEBRUARY 23, 2022

This newsletter shares our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. Opportunities for marketers: Open roles and an invite to MKT1 event on navigating marketing comp. After all, it’s still a candidate's market.

Advertising Benchmark 52

Advertising Benchmark Startups Marketing Analytics Tools Work Management 52

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. The local pack is the set of three businesses featured on Google's search results.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Content4Demand

SEPTEMBER 20, 2019

Search engines – including (and maybe especially) Google – can be notoriously tight-lipped about the factors they consider when ranking search results. And we could dedicate hundreds of blog posts on why SEO is important and different ways to incorporate it into your overall content marketing strategy. What is the Answer Box?

Google 40

Google Marketing Analytics Tools Long Tail Marketing Keywords 40

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Convert

DECEMBER 19, 2022

By now, you have probably heard that Google will deprecate the existing version of Google Analytics (Universal Analytics (UA)) in July 2023 in favor of GA4. This means Google will stop supporting and tracking UA, which has served as the default reporting tool for millions of websites since 2012. Measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

TrustRadius Marketing

JULY 11, 2022

The table below offers some examples of the features a website analytics platform can have. All web analytics tools will offer a variety of different features. The next section discusses popular web analytics platforms’ enterprise plans and matching capabilities. What Are The Best Website Analytics Tools?

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. What Information Can I Store in a Data Layer? What Is a Data Layer?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

TrustRadius Marketing

JULY 14, 2022

Web analytics software helps businesses anticipate the needs of their consumers. With that information, you can make your site more engaging and user-friendly. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses. What is Web Analytics? Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

QuanticMind

MARCH 21, 2017

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. Day 1 Keynote – Google Assistant and Actions updates direct from Google. The Future Is Now: The Google Assistant. Featuring: @calebdonegan.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

TrustRadius Marketing

JULY 14, 2022

Website owners are able to use web analytics software to learn their website performance. This information helps give teams and companies an important glimpse into customer behavior. The table below shows some examples of features and metrics many website analytics platforms can offer to upgrade your site.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

APRIL 12, 2021

Make sure the information you have on your test is both accurate and valid so you can be confident in the results. A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. Step #1: Check That Your Data Is Accurate, Valid + Significant.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

TrustRadius Marketing

JULY 8, 2022

Not all web analytics tools offer the same powerful features. In the next section we discuss some of the most popular web analytics platforms. How much do Web Analytics Tools cost? A web analytics tool can range from free to well over $300 a month. There are outliers as well, such as Google Analytics.

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Content Standard

MARCH 5, 2018

.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108