Marketing Insider Group

NOVEMBER 9, 2010

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MARCH 29, 2011

Here are some additions that you can make to your Website that will help to engage site visitors: Add a “live chat” feature. It is a matter of adjusting your mindset to bring your industrial and manufacturing Website out of the dark ages and into a Web 2.0 Do they need help finding the right part number?

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Content Marketing Institute

APRIL 10, 2018

When used properly, buyer personas are a huge contributor to marketing, sales, and overall business success. In the HubSpot: Inbound Marketing and Web 2.0 article in Harvard Business Review , they analyze the personas Owner Ollie versus Marketer Mary. Consider the case of content juggernaut HubSpot.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 10-13, Web 2.0 October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 10-13, Web 2.0 October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. However, they may not be good at articulating those benefits and features. We already have lots of brochures and data sheets to give to our prospects and customers.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

B2B Marketing Traction

MARCH 26, 2010

You can set up a private list of prospects using Twitter’s list feature to make it easier to spend more quality time with prospects. Inbound marketer Beth Dunn calls this the Self-Serving Ratio. Do you have examples of how you reduced “time-to-trust” on Twitter? Please comment below.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

AUGUST 5, 2010

You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. The term, press release reminds me of what I did 10 years ago as a marketer: send news to the press with the hope they'd publish it.

SEO 28

SEO Web 2.0 RSS Press 28

Online Marketing Institute

JANUARY 25, 2010

Operational efficiency is important, but it is not the greatest challenge B2B marketers are facing today. B2B marketers’ greatest challenge lies in responding to a rapidly-changing B2B buyer. 2) The shift to inbound marketing is a threat to the traditional marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

B2B Marketing Traction

MARCH 10, 2010

Don’t push your features and benefits out, but do tell a story that has some emotional context. Be Interesting in Your Social Networks. It’s more important than ever to be interesting. Don’t copy “stuff,” but do create original materials.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Don’t push your features and benefits out, but do tell a story that has some emotional context. Be Interesting in Your Social Networks. It’s more important than ever to be interesting. Don’t copy “stuff,” but do create original materials.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. MyFord Touch’s map-based navigation system, meanwhile, offers an EcoRoute option that quickly calculates the most fuel efficient route a driver can take to get from point A to point B.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. MyFord Touch’s map-based navigation system, meanwhile, offers an EcoRoute option that quickly calculates the most fuel efficient route a driver can take to get from point A to point B.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Magisto

SEPTEMBER 23, 2019

Inbound marketing – Opposed to outbound marketing. It refers to every marketing strategy made to draw the client in. While Snapchat was massively popular among younger people, its popularity is decreasing since Instagram added the stories features and format. Web 2.0 – Web 2.0

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

B2B Marketing Traction

JANUARY 20, 2011

It has actually increased the number of privacy features available to users, and it seems to acknowledge the rights of its members. ” Here are some of the the realities (and corresponding misconceptions that business owners have) about Facebook that I believe make it a compelling marketing platform.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Lee is the CEO of TopRank Online Marketing.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

JULY 10, 2013

While these considerations might not have been at the forefront during the middle ages of web design, they are certainly important today. ( P.S. If you want to learn more about usability, one of our partners, Callia Media, has an excellent ebook on the subject ; specifically, how to align it with inbound marketing.). well, done.

Design 28

Design Marketing Websites Web 2.0 Advertising Agencies 28

Hubspot

SEPTEMBER 7, 2012

, and how you can implement them in your inbound marketing. But in the 2000s, with the growing division between Web 1.0 and Web 2.0, But in the 2000s, with the growing division between Web 1.0 and Web 2.0, A few years after the evolution of Web 2.0,

Web 2.0 28

Web 2.0 Landing Pages Paid Search Agency Conversion Rate 28