Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Facebook 129

Facebook Advertisements Advertising Features 129

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Our #1 Most Requested Feature is Here. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. TikTok editing tools. Video editing tools.

Budget Programs 116

Budget Programs Video Marketing Tools Marketing & Strategy 116

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

seo.co

SEPTEMBER 29, 2022

This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services. They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Oktopost

JUNE 4, 2024

Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. A lead generation landing page is a web page created for a particular advertising or marketing campaign. How do you evaluate how good your landing page is?

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

BenchmarkONE

MARCH 12, 2020

Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer. Google Attribution is a completely free tool that helps you see your insights on a deeper level.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Optinmonster

FEBRUARY 11, 2024

Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. Create a free tool that’s insanely useful. A/b test different pricing models (e.g.,

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

Martech

OCTOBER 13, 2023

The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. All these digital features have now come to out-of-home.” The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. The new features have the following main advantages: 1. Marketers Will be Able to Tailor Their Messages According to Their Objective.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

FunnelEnvy

FEBRUARY 5, 2024

Instead of offering organic search results and featured snippets above the fold, organic results are further down the page and may impact non-paid search traffic and click-through rates. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. What is On-Page SEO? What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

JANUARY 29, 2021

Are you looking for the best push notification tools to connect with your visitors? Push notifications are targeted messages sent to a visitor’s browser or mobile phone to increase engagement and conversions. For push notifications to work, you need to use a tool that helps you send well-crafted messages at the ideal time.

Tools 59

Tools Best Practices SMS Paid Search Agency 59

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. And I think it goes along with the new emphasis in ABM of (virtually) holding the account’s hand as it progresses through the buying journey, whether or not we still think of that journey as a funnel.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Funnel Advertising Digital Marketing Funnels 103

Lead Liaison

FEBRUARY 22, 2023

Here they are: 1: Equip Every Staff Member with Mobile Lead Capture Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”. Popular mobile apps can scan business cards, badges, and manually collect leads through form fill. Another neat benefit of using a kiosk is advertising.

Trade Show 104

Trade Show Lead Ranking Lead Scoring Lead Liaison 104

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

LeadSquared

OCTOBER 19, 2020

In this article, we will discuss the features and benefits of marketing automation. Reports state that 75% of companies globally are already using automation tools of some kind and many more are considering automation tools to upgrade their business strategy. Marketing has been integral to businesses for a long time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Digilant

JULY 10, 2022

What about physical advertising ? Out-of-home (OOH) advertising still has a lot of power — especially when it’s made digital. DOOH Advertising, Explained. What is digital out-of-home, or DOOH, advertising? Traditionally, OOH advertising has been fairly static. Advantages of DOOH Advertising.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. At Directive, we rely on numerous tools to complete a competitive keyword analysis for PPC, like SEMrush, Ahrefs, and more.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. At Directive, we rely on numerous tools to complete a competitive keyword analysis for PPC, like SEMrush, Ahrefs, and more.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Work Management 134

Work Management Top of Funnel eCommerce Social Media 134

Directive Agency

AUGUST 3, 2020

Those leads may not turn into customers overnight, but that doesn’t mean you can’t leverage the platform as an effective tool to supplement your other sales and marketing efforts. Facebook advertising for B2B brands. Focus on the funnel. Whether or not you should focus on mobile ads for that audience type.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Valasys

JANUARY 5, 2023

Using AI-powered marketing tools has become a vital component of any B2B company strategy. It’s critical to focus on what you want your AI marketing tool to do, so let’s begin by defining what artificial intelligence is particularly beneficial for and what it can do for your firm. What Are AI Marketing Tools?

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) It’s important to start testing and learning about these new tools as soon as possible.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Digilant

FEBRUARY 15, 2022

What about physical advertising ? Out-of-home (OOH) advertising still has a lot of power — especially when it’s made digital. DOOH Advertising, Explained. What is digital out-of-home, or DOOH, advertising? Traditionally, OOH advertising has been fairly static. Advantages of DOOH Advertising.

Marketing Mix 52

Marketing Mix Advertisements Advertising Paid Search Agency 52

Salesforce Marketing Cloud

MAY 3, 2024

This could mean that the product page doesn’t accurately reflect the item’s features (which could also mean frustrated customers). Landing pages: Landing pages are standalone web pages created specifically for a marketing or advertising campaign. Make sure there’s a throughline between advertisements and the landing page itself.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Engage Workday Consumers throughout the funnel.

Top of Funnel 80

Top of Funnel Campaigns Funnel Advertising Work Management 80

Stevens & Tate

MAY 12, 2023

Growth driven web design makes it easy to identify different stages of the customer journey and provide appropriate tools and solutions to help customers make quick decisions. Determining the exact stage in the customer journey is essential in determining appropriate offers, website features, and supporting content for optimum conversions.

Design 92

Design Buyer Personas Top of Funnel Fulfillment 92

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. You can use this to further enhance the features of your product or service that people like most. Online Advertising.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Online shopping is going social.

Stats 126

Stats Examples Tips Top of Funnel 126

Outgrow

SEPTEMBER 11, 2019

6 Awesome Lead Nurturing Tools You Can't Miss-Out On. Or lead nurturing tools, for that matter? However, once you have embarked on the journey of lead capturing with these lead generation tools , it’s time to nurture and qualifying those leads. So, all the tools we share in this list are pocket-friendly. Think again!

Lead Nurturing 60

Lead Nurturing Marketing Automation Services Budget Programs Lead Ranking 60

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52