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Integrating Content Across Your Enterprise

ClearVoice

7 in 10 PR professionals struggle with creating effective content. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers. Equipping your sales team with high-quality content gives them the tools they need to connect with prospects at every stage of the buyer’s journey.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

When our CEO asked the why question, it forced us to take a step back and get our short- and long-term goals down on paper. He shares that what appears to be magic is actually ” stacks and stacks of paper and a lot of false turns and playing with ideas that never quite pan out.” We’ve referred to those goals for five years.

FAQ 96
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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

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3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. FAQs Why is content creation important for businesses? What are white papers and ebooks good for? White papers and ebooks can help establish your brand as a thought leader in your industry.

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ChatGPT: A marketer’s guide

Martech

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Writing point-of-view papers. Developing website content. Updating social posts.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Brand Activation: Launch Tactics With Spark

Bluetext

Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. Make it count.