article thumbnail

Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? Why do a SWOT analysis on social media? Good questions!

SWOT 88
article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to track and compare your competitors’ social media profiles, Sprout’s Competitor Performance Report shows analytics across major networks like Instagram, Facebook and X (formerly known as Twitter). SWOT analysis A SWOT analysis chart is a classic example of a competitor map.

SWOT 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Run a SWOT analysis A SWOT analysis helps you evaluate your competitive position by laying out your company’s strengths, weaknesses, opportunities and threats based on all the data you’ve gathered. With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier.

article thumbnail

Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Step 2: Scope out priorities with SWOT analysis After identifying your competitors, the next step is to conduct a SWOT analysis for each. Compare metrics like engagement rates, impressions and share of voice across multiple sources, like Facebook, X (formerly Twitter), Instagram and more. Want to dive deeper?

SWOT 97
article thumbnail

The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

SWOT analysis. This will help you decide where you need to focus your content strategy -- should you place an emphasis on Twitter, rather than Facebook? SWOT Analysis Template. A basic competitive matrix is the SWOT analysis. Conducting a SWOT analysis will help you identify areas where you could improve.

article thumbnail

How to Create a Marketing Plan

Sharpspring

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” Is your Twitter goal going to help you drive more web traffic? SWOT Analysis. Marketing Plan Example: SWOT. What We Do Equally Well.

Planning 100
article thumbnail

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well.