Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Science fiction?

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Sprout Social

AUGUST 14, 2018

Videos are perfect for social media. They’re immersive, engaging and inherently social. It’s no wonder that social platforms around the world are investing in video. Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook supports 2.23

Facebook 90

Facebook Branding Brand Identity Paid Search Agency 90

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. But like on all social networks, trends on YouTube come and go. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™.

Youtube 138

Youtube Trends Marketing & Strategy Content 138

Convince & Convert

APRIL 13, 2016

From a storytelling perspective, the variables can provide the tension that makes a story compelling. The stories and stunning visuals associated with farming make video an excellent storytelling device. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season.

Facebook 105

Facebook Social Media Storytelling Video Marketing 105

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Michael talked about how the Future of Marketing involves activating the storytelling talent and expertise of your customers and employees. Social Links: Facebook | Twitter | LinkedIn.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Trade Press Services

FEBRUARY 26, 2024

Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

Adobe Experience Cloud Blog

APRIL 25, 2017

This year, in partnership with College Track , we invited students from underserved communities to come participate in the conference, network and attend sessions. The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Win the Heart and Mind of Your Customer.

Storytelling 103

Storytelling Planning Marketo Branding 103

Convince & Convert

MAY 10, 2017

The social channels we use are less important now than ever before. Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling. Think about all the social networks we are using.

Social Media 120

Social Media Media Storytelling Social Networks 120

Martech

JANUARY 31, 2022

LinkedIn remains one of the best platforms to expand your brand’s network. This helped his company improve customer engagement on the social platform. “We We had a great corporate page on LinkedIn, Twitter, Facebook, etc. More from the MarTech Conference >> Become a brand storyteller. LinkedIn influencing.

Linkedin 93

Linkedin Personalization Branding Brand Identity 93

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Oktopost

JANUARY 27, 2020

Despite its millennial-esque vibe and short content lifespan (which got even shorter with Stories), it’s still a great storytelling vehicle that can help B2B companies elevate employer branding, share customer stories and even shape the buyer’s journey. In fact, more than 30% of B2B companies consider Instagram an effective social channel.

API 90

API Storytelling Marketing Mix Ideal Customer Profiles 90

Convince & Convert

SEPTEMBER 3, 2014

There is no doubt that the Internet overall and social media specifically have made the world a smaller place. Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news. Read the whole entry. »

Youtube 164

Youtube Advertising Channels Storytelling Social Media 164

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 112

Work Management Marketing AI Branding Brand Identity 112

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. You need to grow your network.”. You need to be a storyteller.”. That’s what a network is all about, after all. Personalizing your business.

Linkedin 110

Linkedin B2B Conference B2B Sales 110

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Work Management 115

Zoominfo

JUNE 6, 2022

But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. Through written and visual brand storytelling , talk about the journey of specific employees. Why is it important to have a strong employer brand content strategy?

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

Social Media 65

Social Media Allocation Social Marketing Media 65

Martech

NOVEMBER 10, 2022

The offerings line up with three areas any brand needs to have covered in Web3 — content, networking and virtual goods. “In So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Content Communities 108

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. However, I don’t know how to handle my Facebook. The traditional Facebook game plan—posting links to interesting stories and videos with a compelling teaser—just doesn’t work anymore.

Content 167

Content Linkedin Facebook Analysis 167

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. It is the current social network.” It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Sprout Social

MARCH 2, 2021

That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Hubspot

OCTOBER 29, 2019

Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

Facebook 57

Facebook Ideal Customer Profiles Planning Advertising Agencies 57

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

BOP Design

SEPTEMBER 16, 2021

Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. We recommend starting by sharing it on all the social channels your company maintains. Don’t stop with just sharing on social media; include the thought leadership piece in your next email newsletter.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116