Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. However, I don’t know how to handle my Facebook. Kate, New York, NY.

Content 167

Content Linkedin Facebook Analysis 167

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. To this point, a few advanced publishers recently gathered for an Accelerator Program with the Facebook Journalism Project.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Zoominfo

JANUARY 21, 2019

YouTube is the third most visited site in the world after Google and Facebook. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. A Better Message.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 120

Social Media Media Storytelling Social Networks 120

Adobe Experience Cloud Blog

APRIL 11, 2018

Most notably, the recent news of Facebook’s algorithm change sent shockwaves through the marketing world. Are you one of the marketers who started to panic when Facebook said organic reach would dwindle (more than it already has) for business pages? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Apps like Medium have become new discovery platforms for content. We started unassumingly on Medium.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

Content Standard

APRIL 23, 2015

As far as the company is concerned, brand storytelling is a success. Joe did see the content in his Facebook feed—several times, in fact—except the first time he saw it, his mobile device took too long to load the content, causing him to navigate away. Reality check. The end result? What if companies did something different?

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Post your fantastical adventures on Facebook for everyone to see. This is the version of social virtual reality Facebook and a number of other notable tech companies are pushing for.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. But there’s also increasing demand for video as a medium.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

ClickZ

FEBRUARY 19, 2020

Interactive content experiences are not just for the sake of advertising or entertainment, but for creating a stronger connection between the user and the platform, a kind of direct link brands have always dreamt of since the rise of Facebook. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations.

Social Media 65

Social Media Allocation Social Marketing Media 65

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Martech

MARCH 18, 2022

The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand. About four out of five CEOs do not trust their marketers, sincerely believing that they are too disconnected from short-, medium- and long-term financial reality. The culture is the problem.”

ROI 126

ROI Paid Search Agency Advertising Agencies Planning 126

ClearVoice

FEBRUARY 2, 2024

It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money. Combining analytics with creative storytelling paid off. They then created accordingly. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The lesson to be learned from that is to make sure the chosen medium is aligned with your business goals. They’re all on Facebook, they’re all on LinkedIn.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Content Standard

JULY 18, 2016

Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Silent video isn’t unique to Facebook. But not all companies are keeping up with the trend.

Facebook 40

Facebook Video Marketing Paid Search Agency Advertising Agencies 40

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Now, through the power and direct access of consumers through digital mediums, you can gain so much more from your advertising. Statements for Facebook to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

DivvyHQ

FEBRUARY 21, 2019

David Fincher’s biopic on the origins of Facebook includes its share of exaggeration and creative liberties, but offers a generally accurate depiction of how things went down for Mark Eisenberg – er, Zuckerberg – and those he left in his wake. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

DECEMBER 19, 2014

You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. Last year, VaynerMedia created “Save Your Token,” a voting system on Facebook where consumers could choose their favorite Monopoly pieces to save and vote on a new piece. Focus On Storytelling. Vine and GrapeStory. ———-.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Optinmonster

JULY 16, 2021

In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach. If the reader wants to find out how to say goodbye to their lackluster Facebook reach, they’re going to have to open the email. Medium Daily Digest.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

ClearVoice

JUNE 24, 2021

During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). On Facebook, 4 billion video views take place daily, amounting to approximately 100 million hours.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? Goodish Agency. A growth marketer or growth marketing agency recognize that there are 3 layers to any experimentation: How does the subject at hand ( ie. What’s the right offer or message – how can you deliver your message and UVP best?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Hubspot

APRIL 9, 2019

Our audience is ultimately used to these mediums. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes. The Big Gronkowski | Ceros.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101