Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. add social media data to prospect profiles. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! InsideView is gaining the most attention for this at the moment.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking. Facebook reached 50 million users in 5 months.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Share this on Facebook. . • Ken Hittel – Vice President, Corporate Internet Dept. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. We discussed social media briefly; they aren’t using social data (e.g. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

APRIL 30, 2010

With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. Similar to a Facebook Fan Page, being a company follower on LinkedIn will get you specific status updates such as recent hires and promotions, new job opportunities and company profile updates.

Linkedin 28

Linkedin Paid Search Agency Companies Salesforce.com 28

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Key Responsibilities: You have a passion for creating and managing social media and content marketing strategies, including the ability to orchestrate every detail and then measure results. familiarity with salesforce.com is a plus. Strong communication and interpersonal skills, including excellent writing skills.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

OCTOBER 20, 2011

Learning from the gang of four (Amazon, Apple, Facebook, and Google). One of the bones of contention in a few of the interviews I've given is this notion that a small or medium sized company can't learn something from Apple, Amazon, Facebook, and Google. Look at Facebook. It was by no means the first social network.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hubspot

JANUARY 13, 2011

SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. What is a social network? When I talk about social networks, I am more accurately referring to social media networks, such as Facebook, Twitter and LinkedIn. What is a CRM? Marketing Takeaway.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. They just want to be able to manage their Facebook page. But the one who really struck me the most, is that only 33% of Americans have ever followed any sort of company in social media.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

AUGUST 8, 2012

Social graph: Behavior on social networks like Facebook and LinkedIn. In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results. In other words, don't spend your time on Facebook if your audience is on Quora and LinkedIn. Or read your blog.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. This scope covers email, Web forms, multi-step campaign flows, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ViewPoint

SEPTEMBER 12, 2011

As Marc Benioff said, “Salesforce was born cloud but reborn social.” ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” Creation of an employee social network. That inspired us to create Salesforce Chatter.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Among the most popular are Monarch , Social Warfare , and Simple Share Buttons Adder. why you the best at it.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Convince & Convert

NOVEMBER 20, 2013

The social industry should be ashamed of itself: Failed promise. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” As head of Salesforce’s social media efforts and strategy, I helped build Marc Benioff’s social imperative. Failed mission.

Social Media 150

Social Media Media Paid Search Agency Salesforce.com 150

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. Says the Future Will be Modeled on Facebook from Read/WriteWeb. We are now developing an open source "business application platform" (think salesforce.com). Facebook: 500028774. Social Commerce. Social Networking. Micro Persuasion. Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Customer Experience Matrix

APRIL 17, 2013

The system scans public databases, company Web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Paul Gillin

AUGUST 6, 2012

The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Convince & Convert

JUNE 29, 2012

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer).

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. This real-time social search engine is an endless oasis of content ideas.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 23, 2017

With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. Defeats the purpose of ‘being more human,’ doesn’t it? For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

MLT Creative

MAY 26, 2010

It can be easily integrated with all CRM and SFA systems, including Salesforce.com. It's the leading on-demand marketing automation solution for B2B marketers, and the first to be fully integrated with social networking. With just one click, you can post to Facebook, Twitter, Bebo, MySpace or LinkedIn.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Hubspot

JULY 30, 2012

otherwise you don't have much time left to do anything else but search for social content. That's why we created a social media publishing schedule -- an Excel template that lets you input all of your social media status updates for each social network, organized by the date and time you'd like to publish them.

Social Media 28

Social Media Social Marketing Media Work Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. Schedule posts and updates across social networks, from multiple accounts. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio). 4) Sprout Social.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Cindy Bates. Cindy_Bates. SMB and Distribution. Alex Hisaka. alexhisaka. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Cindy Bates. Cindy_Bates. SMB and Distribution. Alex Hisaka. alexhisaka. Padmasree Warrior.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2012

The audience is looking forward to learning how Warner Brothers used Marketo Social Marketing to spread social sharing with some of their hit movies like Wedding Crashers. Michele opens by pointing out some of Warner Brothers successes with social media. They have 390 Facebook pages with over 455 million fans.

Word of Mouth 48

Word of Mouth Peer-to-peer Social Media Promotion 48