The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Alinean recognized by BtoB Magazine’s as one of To. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Martech

MAY 30, 2023

No personalization, no leads. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale?

Cost per Acquisition 120

Cost per Acquisition Personalization ROAS Paid Search Agency 120

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MAY 6, 2010

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

DECEMBER 4, 2019

1) Measure and Research Your Return Customers in Google Analytics. You can now convert more of them by serving them personalized ads that promote your book on the same topic. 3 Ways to Personalize the Customer Journey Experience. The Complete Guide to Getting Started With Website Personalization.

Top of Funnel 142

Top of Funnel Marketing Analytics Tools Landing Pages Marketing Budget 142

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Gartner , Green IT , Information technology , IT , Kirwin , ROI , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

SmartBug Media

APRIL 28, 2023

Here is what Anthony DelPizzo, Senior Product Marketing Manager at Klaviyo has to say: “With Klaviyo, you can get such a great deal of data and deep understanding of behavior for a specific customer audience that is far greater than any market research you’d conduct.”

SMS 98

SMS Enterprise Management Ad Frequency Segmentation 98

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Alinean recognized by BtoB Magazine’s as one of To. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Single Grain

FEBRUARY 3, 2020

A UX test allows you to extract high-quality, actionable user insights from your qualitative research that will demonstrate what is of most value to your customers. Quantitative research methods are useful if you want to use UX testing results to link directly to your business KPIs. Qualitative Research. What Is UX Testing?

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Albacross

JANUARY 17, 2020

We’re also using reveal API solution which enables real-time website personalization. Based on which company visits our website, we implement different CTA, such as “talk to sales” if they are highly relevant and/or “sign up for trial” if they meet our criteria. You allow Facebook to see your customer's process of checking out.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

The ROI Guy

SEPTEMBER 4, 2007

Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Single Grain

FEBRUARY 12, 2020

For example, Sephora, a well-known personal care and beauty brand, has a Facebook chatbot that helps make appointments in local stores, provides feedback, and connects with a human customer service representative. The integration of chatbots with Messenger also makes them perfect for those who like to message brands through Facebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Single Grain

AUGUST 23, 2019

Their campaign was based on research that proved that hugs help stabilize babies' vital signs, ward off illness and promote brain development. Use data and research to back up your suggestions and leverage the power of story and emotions to persuade people that your product is best. 2) Data-Based Storytelling. 5) Audio Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

The ROI Guy

DECEMBER 14, 2005

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

SEPTEMBER 14, 2022

As metaverse marketing is starting to be adopted by some top-tier organizations like Microsoft, Apple, Facebook and Roblox, it is worth noting some key metaverse advertising stats: Metaverse marketing is expected to reach $783.3 The agency offers a personalized brand marketing strategy and focuses on lowering customer acquisition costs.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). Chris Frank , Director of Marketing, TreeHouse Interactive.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

MAY 26, 2020

Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. Juniper Research claims that businesses and consumers can save up to 2.5 And rightly so.

Lead Generation 139

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 139

Single Grain

OCTOBER 14, 2019

How to Research Your Audience Before Producing an Explainer Video. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience. The Complete Guide to Getting Started With Website Personalization. How to Use Personalization to Increase the Impact of Email Marketing. Audience Research.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

Single Grain

NOVEMBER 11, 2019

Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. Research suggests that 79% of customers prefer live chat for getting their questions answered quickly. How to Build a Facebook Chatbot Marketing Funnel.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JULY 19, 2019

Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. conversation rate, proving the personal touch works. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Convert

SEPTEMBER 8, 2021

For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. In April 2021, Webtrends Optimize challenged themselves to 100 Push-ups a day in a GoFundMe event to raise funds for Cancer Research UK. Cost per 100,000 visitors: N/A. So, they care.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

JULY 19, 2019

Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. conversation rate, proving the personal touch works. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

SalesIntel

SEPTEMBER 6, 2021

Use Target Audience Analysis (TAA) to Create Personalized Segments. Consumer analysis (also known as user research ) and target audience analysis are essential to the success of any marketing campaign. Aside from A/B testing, the company also specializes in website personalization, toggle functions, and digital commerce.

Conversion Rate 52

Conversion Rate Conversion Work Management Marketing Management 52

Hubspot

AUGUST 11, 2015

In a research report conducted by Litmus, nearly half a million email sends were examined to reveal why some emails go viral. In our research, we found that targeted emails are usually 90% more viral than untargeted messages. Information on what activities they took on your website? while others do not. Their headshots?

Viral Marketing 28

Viral Marketing Co-Registration Tips Deliverability 28

The ROI Guy

SEPTEMBER 10, 2010

Mark McDonald, group vice president and head of research at Gartner Executive Programs indicates that "CIOs plan to increase capital expenditures (CAPEX) by 3% this year and pay for that increase with a 1.3% Latest Research. cut in operating budgets. Posted by Tom Pisello at 5:09 AM Email This BlogThis! Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

From our research we know that two economic downturns in the past decade have permanently changed how B2B solutions are bought and sold, forcing all stakeholders to focus on quantified bottom-line impacts. Latest Research. • Where is sales enablement heading, and how do you get started? Let the Good Times Roll?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40