Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 7, 2018

Facebook continues to be a popular platform among marketers, but how big is its return on investment? To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Half of the respondents said that they do not have a documented social media strategy.

Facebook 249

Facebook Video Marketing Social Media Content 249

Excelsior Research

SEPTEMBER 7, 2022

What are different types of social media networks and their benefits? We all know, different kinds of social media but do we know what are different types of social media networks and their benefits? What are different types of social media networks and their benefits? September 7, 2022.

Social Media 52

Social Media Media Blogger Network Marketing 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Sprout Social. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The question is a bit daring in the world of marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. Why Do Facebook and Instagram Dominate Social Advertising?

Social Media 113

Social Media Budget Programs Facebook Research 113

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Half of B2B software companies struggle with the “social” media concept. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Comprehensive. With over 3.6 With over 3.6

Social Media 144

Social Media Research Social Marketing Media 144

Excelsior Research

SEPTEMBER 22, 2022

What are Facebook collaborative ads? What is Facebook collaborative ads? What are Facebook collaborative ads? Facebook is world’s most used social networking app. Not long ago when Facebook was only limited online socializing today it has many features than can surprise any user! Conclusion.

Facebook 52

Facebook Paid Search Agency Ads Social Networks 52

Webbiquity

JUNE 20, 2023

Customer testimonials tap into the deep-rooted psychological principle of social proof. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Martech

AUGUST 9, 2021

Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. Facebook bans researchers looking into the misinformation problem . And, hey, can Facebook go a whole week without doing the wrong thing? Second, branding.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents].

Analysis 52

Analysis Facebook Research Best Practices 52

Contently

SEPTEMBER 27, 2018

Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them. Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Paid Content 94

Paid Content Research Product Youtube 94

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. .” The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. THECOOLIST : Facebook is completely dominate. Actually getting this information isn’t just a quick research run. Filed under: In Practice , Research , Social Media , Uncategorized.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Each network is different, though, so your listening strategy should be customized per network. Each network is different, though, so your listening strategy should be customized per network. What is Facebook listening?

Facebook 94

Facebook Tagging Network Marketing Trends 94

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94