Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 108

Social Media Advertisements Advertising Tools 108

Webbiquity

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 10 Stats About Social Media Demographics. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Social prospecting is the process of using social media to research, identify, and engage prospects. It makes sense, then, why so many sales professionals find prospecting gold there. What is social prospecting?

Social Media 69

Social Media Advertising Channels Peer-to-peer Cold Calling 69

Hubspot

MAY 4, 2020

Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception. With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever.

Linkedin 84

Linkedin Stats Lead Scoring Lead Ranking 84

EveryoneSocial

OCTOBER 29, 2018

Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. As you may know, a social selling strategy and process is key for sales teams and beyond.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. Drop the 18 tactics below. 18 Outdated Sales Tactics to Kick to the Curb in 2018.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. Here are 14 stats that demonstrate the growth and opportunities of AR and VR.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

DECEMBER 14, 2020

Read on for some additional stats you should know about infographics this year. Infographic Stats to Know in 2020. Sales Engagement. Infographics and other colorful visuals can increase sales by up to 80%. The brain processes visual information 60 times faster than written information. MIS Research Center ).

Stats 100

Stats Customer Satisfaction Television marketing Social Media 100

Hubspot

SEPTEMBER 23, 2020

This tactic is known as co-marketing. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. Like any good marketer considering a new tactic, you’ll want to know that co-marketing can be effective before devoting resources to it. Facebook, 2018 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. – White papers and research reports (59%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Optinmonster

NOVEMBER 27, 2019

If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. Online Shopping and Research Statistics. Facebook eCommerce Statistics. eCommerce Abandonment Stats: Shopping Cart Abandonment.

eCommerce 81

eCommerce Stats Statistics Amazon 81

Sprout Social

APRIL 12, 2022

Social media has also become a significant driver for news, business operations, sales cycles and marketing. The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. As such, the role and value of public relations has grown significantly.

Public Relations 104

Public Relations Stats Work Management PR 104

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Content Standard

NOVEMBER 13, 2017

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Webbiquity

JUNE 23, 2015

89% of customers begin their buying process with a search engine. The search marketing stats and facts below provide some helpful guidance. Here are four key takeaways from this research: • Do feed the gorilla. 3 General Search and Google Stats and Facts. Facebook’s share was about 8%. The Wonder of Tech ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tomorrow People

APRIL 27, 2021

By the time your average marketing professional manages the tasks and campaigns they are responsible for, there isn’t a lot of spare time left for thinking. Think about those last two stats for a moment. As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Video Stats for Facebook 45. Here we go!

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Facebook Holiday Advertising. Holiday Conversions.

Stats 68

Stats Conversion Advertising Agencies Planning 68

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. This is especially true for the B2B space, because the person researching often does not have decision-making power. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Again, pay strict attention to Facebook’s contest rules.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? In fact, 43% of people use social media to research before buying. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Do emails work to drive sales?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Marketing Insider Group

OCTOBER 6, 2015

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

FEBRUARY 23, 2021

A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. Let’s say you’re considering signing up for a subscription to a keyword research tool. Equip Your Sales and Marketing Teams. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Hubspot

JULY 21, 2020

According to the brand, the WhatsApp payments tool will allow payments to be accepted by brands with WhatsApp Business pages for a 3.99% processing fee. Because the payment feature is powered by Facebook Pay 's software, sending a payment on WhatsApp will be quite similar to sending one via Facebook.

Features 96

Features Top of Funnel Work Management Marketing Management 96

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. According to research from Oberlo , there are over 3.5 But what is true social media management? What is Social Media Management? Why social media management matters. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. He emphasizes that marketers can’t get caught up in the tactics. Social Media Stat of the Week: Teens share more on Facebook when they have more friends.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Navigate the Channel

DECEMBER 21, 2017

Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. Millennials make up more than half of B2B researchers. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 114

Social Media Stats Ideal Customer Profiles Media 114

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. A solid launch process for a new product starts early. Enter our product launch timeline.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Read more: 10 stats to consider when building a B2B content marketing strategy. For many in the B2B marketing space, downloadable guides are viewed as top-of-funnel lead generators. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114