Build a page and profile for absolutely everything
MARCH 1, 2016
Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Today I might bandit and set up pages on Google+ and Facebook as well.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. Steer clear of social scheduling tools and post discussions manually. Win-win.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
IBMer: ‘Social Selling’ Is a Sales Process in Itself
APRIL 27, 2012
So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Social: Session 1: Social Selling – The IBM Transformation. Familiarity Breeds Intent. Critical Success Factors.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it.
The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
MAY 10, 2012
This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. Go to your Instagram account, hit the profile button, hit “search Instagram,” and then hit “tags.” Geo-Tag – Geo-tagging photos means adding a location to every photo before putting them onto your Instagram account. Photo Credit: phandroid.com.
Tying Facebook Leads Directly to Revenue: A Marketo Example
Modern B2B Marketing
JANUARY 25, 2012
by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. We can now measure the marketing ROI of our social efforts.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.
You must live tweet live events
APRIL 29, 2014
Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually). When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. Train Everyone How to Promote Your Brand Via Social. Yes, those professionally-shot 16.2
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. How to Migrate from Facebook to Google+ by How-To Geek. ”).
100 Things You Are Doing Wrong on Social Media
It's All About Revenue
JULY 1, 2015
You are not tagging industry influencers in Twitter images. You are not thinking of your blog as the hub of your social media efforts. You are not using Facebook to connect with customers and prospects. You are not posting enough video directly on Facebook, as per the latest updates to the news feed algorithm. You are not sharing blog posts on Facebook.
The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. They can research and explore vendor information across a range of platforms and social networks. Tidy up your profile and company page first. The B2B buyer controls the marketing message. Final Thoughts.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. Participate in blogs.
Dominate your personal brand on Google Images
JANUARY 21, 2014
In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. also demanded that he set up both his G+ profile and page to be as public as humanly possible. And, be sure to tag as many people as you can find in your tagging search. My buddy Oliver has a problem. What I told Oliver?
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. If they decide to share your post with their network… kaboom! Image credit: Cox Business. Kevin J.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Post it out on LinkedIn groups, Facebook, and Google+. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Social Sharing. Now what? How do you promote it? Video.
8 Mistakes Brands Make With Instagram
MARCH 19, 2015
The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. In addition to the network’s impressive growth, users are also highly engaged with the platform. Instagram is quickly turning into the go-to network for brands looking to drive engagement. Social Media Daily Give it a try!
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it.
2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
DECEMBER 30, 2013
Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media Markup. Social Media Advertising.
10 Publishers Killing It on Instagram
JUNE 30, 2015
In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Yet many B2B publishers haven't created a successful presence on the network (or even an account!) This company may be 178-years old, but you wouldn’t know it by how well they use social media. Instagram isn't just for celebrities and teenagers anymore. John Deere?
The "Three A's" of Nonprofit Social Media Engagement
JANUARY 23, 2014
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Instead, these organizations should focus on three categories of focus in their social media messaging: appreciation, advocacy, and appeals -- the "three A''s.". Include high-visibility donors in planning and deploying social media campaigns.
Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
MAY 17, 2013
Depending on the size and orientation of your screen, Google+ users may now see one, two, or three columns of content on their main Google+ stream, their personal profiles, and Google+ Business Pages. Cover photos, both on personal profiles and on business pages, have been blown up significantly as well (obnoxiously so, in my opinion). Did you miss that? What''s New With Google+?
LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
DECEMBER 14, 2010
LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book of college students. Professionals network on one platform while companies establish Pages on the other. world wide web
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
RWW Network. Facebook. Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Thanks Facebook." Lesson # 5 Use Social Networks.
The Ultimate List: 24 of the World’s Largest Social Networks
JUNE 7, 2011
Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. The truth is, if you are trying to reach international markets, you need to get acquainted with some of the world’s most popular social networks. Ibibo is a popular site for social games in India.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
FEBRUARY 10, 2014
Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. If so, consider incorporating author profiles into your blog -- both at the end of individual articles as well as on separate author pages that aggregate content published by that author alone. Choices, choices.
Advice on starting and growing an SNS
NOVEMBER 6, 2014
Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. I am going to brain dump on this based on my experience, research and understanding. And when you arrive, there is a cocktail party, and a social, and in the morning there is breakfast, etc. So, when it comes to building a valuable personal profile for an SNS, it is important that the profile isn’t just pretty and isn’t just the equivalent of a questions-based, template-based personal website.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
JULY 31, 2012
This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) As we saw with SEOmoz, tagging other Google+ users in your updates is one way to achieve personalization. Pause for a moment to think. and 1 p.m.
Should I Open A New Social Channel? 5 Questions To Ask Yourself
Modern B2B Marketing
OCTOBER 12, 2011
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Remember the primary goal of social media – to connect. Be
Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
EMagine B2B Blog
FEBRUARY 19, 2013
In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Social Value. Social Conversions.
How to Design a Persona-Centric Website Experience
APRIL 18, 2012
Develop Behavior-Based Profiles: What do they do online? Are they active on Twitter, Facebook, or other social networks? Segment Blog Content Using Categories/Tags: As you create persona-focused blog content, come up with a clear tagging system that will allow different personas to identify which of the content you've published is specifically applicable to them.
16 Quick Ways to Squeeze More ROI From Your Blog
DECEMBER 27, 2011
This helps get your content shared on social media to people you wouldn't have otherwise reached, and by extension, drives more traffic. 8.) Include social sharing buttons. Did you know that including social sharing buttons leads to 7X more mentions? If you're not sure how to create social sharing buttons, this cheat sheet will walk you through the process step by step. 9.)