Build a page and profile for absolutely everything
MARCH 1, 2016
Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. I am also a social media marketer would would really like 9Round as a client because I can help them , be it 9Round Corporate, 9Round franchisees, or both.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Steer clear of social scheduling tools and post discussions manually.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? timbursch Do you think we will see a Social ID, similar to OpenID?
IBMer: ‘Social Selling’ Is a Sales Process in Itself
APRIL 27, 2012
So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Facebook work best over lunch).
The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
MAY 10, 2012
This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. Go to your Instagram account, hit the profile button, hit “search Instagram,” and then hit “tags.” News & Notes Social Media Social Networks
Tying Facebook Leads Directly to Revenue: A Marketo Example
Modern B2B Marketing
JANUARY 25, 2012
by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We can now measure the marketing ROI of our social efforts.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.
You must live tweet live events
APRIL 29, 2014
Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually). When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. How to Migrate from Facebook to Google+ by How-To Geek.
100 Things You Are Doing Wrong on Social Media
It's All About Revenue
JULY 1, 2015
You are not tagging industry influencers in Twitter images. You are not thinking of your blog as the hub of your social media efforts. You are not using Facebook to connect with customers and prospects. You are not sharing blog posts on Facebook.
The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
MARCH 3, 2014
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. They can research and explore vendor information across a range of platforms and social networks.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.
Dominate your personal brand on Google Images
JANUARY 21, 2014
In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. I also demanded that he set up both his G+ profile and page to be as public as humanly possible. My buddy Oliver has a problem.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Post it out on LinkedIn groups, Facebook, and Google+. Social Sharing.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Besides promoting your white paper via social media, you need to allow others to share it as well.
2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
DECEMBER 30, 2013
Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013.
8 Mistakes Brands Make With Instagram
MARCH 19, 2015
The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. In addition to the network’s impressive growth, users are also highly engaged with the platform. Social Media Daily
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. Social Content Seeding for SEO by Search Engine Watch.
The "Three A's" of Nonprofit Social Media Engagement
JANUARY 23, 2014
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Find out below how you can apply each of the three As in your organization''s social posts and updates.
10 Publishers Killing It on Instagram
JUNE 30, 2015
In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Instagram isn't just for celebrities and teenagers anymore.
Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
MAY 17, 2013
Depending on the size and orientation of your screen, Google+ users may now see one, two, or three columns of content on their main Google+ stream, their personal profiles, and Google+ Business Pages. It''s no surprise either, given the effectiveness of visual content in social media.
LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
DECEMBER 14, 2010
LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book of college students.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
RWW Network. Facebook. Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives.
The Ultimate List: 24 of the World’s Largest Social Networks
JUNE 7, 2011
Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.
13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
FEBRUARY 10, 2014
Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. 3) Author Profiles. 5) Social Share Buttons (Must-Have). 12) Social Follow Buttons (Must-Have).
Advice on starting and growing an SNS
NOVEMBER 6, 2014
Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. And when you arrive, there is a cocktail party, and a social, and in the morning there is breakfast, etc. Orkut & Friendster are great examples of Social Networks that were too rigid in their design, expecting the users to adopt their tools, their styles, and their values of community.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
JULY 31, 2012
This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. HubSpot has even created a customizable, free social media scheduling template to make this process very easy!) Pause for a moment to think.
Should I Open A New Social Channel? 5 Questions To Ask Yourself
Modern B2B Marketing
OCTOBER 12, 2011
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Facebook, has only been around for seven years, after all!) Remember the primary goal of social media – to connect.
Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
EMagine B2B Blog
FEBRUARY 19, 2013
In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Social Value. Traffic Sources > Social > Overview).
How to Design a Persona-Centric Website Experience
APRIL 18, 2012
Develop Behavior-Based Profiles: What do they do online? Are they active on Twitter, Facebook, or other social networks? Face it: your website isn't just about you.
16 Quick Ways to Squeeze More ROI From Your Blog
DECEMBER 27, 2011
This helps get your content shared on social media to people you wouldn't have otherwise reached, and by extension, drives more traffic. Include social sharing buttons. Did you know that including social sharing buttons leads to 7X more mentions? But beware of over-tagging.