Webbiquity

DECEMBER 1, 2010

Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on Facebook. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Single Grain

JUNE 15, 2020

This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. How a Brand Persona Plays Into Effective ROI. * Here is our sample pack offer,” which was discounted 25%. How to Get 1,000 True Fans with Facebook Video Retargeting.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Single Grain

SEPTEMBER 29, 2020

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Run two concurrent, identical Google or Facebook advertisements, each pointing the visitor to a different instance of the landing page being tested. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

JUNE 3, 2021

45% are investing in PPC ads. . SEM skills to improve the ROI of the different digital marketing campaigns. Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. Sessions start October 5. Very useful.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Single Grain

JULY 9, 2021

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. However, algorithms alone cannot give you the best results. Performance Measurement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

JANUARY 16, 2020

Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Creating buyer persona samples will help you choose the right marketing avenues to promote your offerings. Introduce an ROI-tracking Mechanism. Let us know on Twitter , LinkedIn , or Facebook. Through-the-line (TTL) Advertising.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Convert

SEPTEMBER 14, 2020

For instance, Instagram, Google, Facebook, ActiveCampaign, etc. Example Source: LinkedIn UTM parameter: utm_source Sample UTM Code: utm_source=LinkedIn. Example Medium: organic_search UTM parameter: utm_medium Sample UTM Code: utm_medium=ConvertEmailNewsletter. This value identifies the specific source (i.e.,

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. And no, not just sharing a link on Facebook or LinkedIn like you’re posting your kids’ artwork on the fridge. Retargeting ads.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Convert

JANUARY 31, 2022

So, whether the elements and solutions come from the DTC or B2B industry, or were used in a PPC campaign or email newsletter, if you track the uplifts and results, you’ll be able to see patterns. So, they decided to run a multivariate test for a sample of 4000 page views. Overall, the ROI of the test was 116%.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “Need software to manage your editorial calendar, check out divvyhq.” Google Review Count: 123.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Albacross

JULY 31, 2018

Run PPC Ads. Okay, maybe it’s time for me to start experimenting with PPC ads. Both AdWords and Bing Ads are PPC platforms which can help you reach out to your target audience. Now, many business owners who want to venture into PPC automatically default to AdWords… they don’t even consider Bing. Let’s jump right in!

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

FEBRUARY 22, 2024

Facebook Insights), and website analytics (e.g., Platforms like Facebook, Instagram and Twitter allow for direct interaction with customers. Read our guide to learn more: How to Lower Ecommerce PPC Advertising Costs with Email Marketing Influencer Marketing Influencer marketing is a popular tactic in the ecommerce world.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Hinge Marketing

JULY 21, 2022

Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. Facebook: Newsfeed.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

JANUARY 19, 2017

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. C) PPC Ads If you don’t already have a large audience, but you do have a reasonable budget, then pay-per-click ads could be the solution.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Share to 10+ Facebook Groups on Blog Topic or Industry. Evangelize Brand. Speaking.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

accelerate agency

OCTOBER 27, 2021

It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. That’s not to say that PPC advertising doesn’t have its place, however.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. That’s not to say that PPC advertising doesn’t have its place, however.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

accelerate agency

APRIL 27, 2021

It can be tricky to gather an accurate ROI (return on investment) for search engine optimization, as it depends on what exactly you want out of it. Generally, SEO ROI can be measured through its impact on: Sales. PPC vs SEO. An alternative tactic to bringing in traffic is PPC advertising. Is SEO worth the investment?

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. Often, they will display a list of brand logos of the companies they have helped: You can also ask for content samples and ad campaign samples to better understand their work. Top clients include: Facebook. 3) Growth Machine.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

seo.co

FEBRUARY 14, 2023

Ultimately, this guide will consider strategies that accomplish as many of these goals as possible, as consistently as possible, for the least amount of total investment (and therefore, highest ROI). In the long term, it offers the highest ROI of any digital marketing strategy for SaaS companies. Fast sales cycle. Long-term yield.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Convert

APRIL 12, 2022

Your ROI will increase with A/B testing. You can introduce changes to find the version that creates a better purchase experience and converts some of your PPC traffic. Sample and Population. All the visitors landing on your site are deemed population while a sample is the number of visitors that participate in an A/B test.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52