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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

However, the most common are Facebook, Instagram, and YouTube. Before you go live on Facebook, you’re asked to choose where your video clip will be posted when you’ve finished. When you finish going live on YouTube, your footage is automatically uploaded to your channel. HANDPICKED RELATED CONTENT: Ready to Go Live?

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. via Omaha Steaks’ Facebook.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds?

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