Webbiquity

MAY 9, 2023

Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What’s the best approach for creating that strategic plan? Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. If your audience members look at your content, but aren’t the focus of it, they will not share it with others and your traffic will stop cold.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second! What is a Marketing Plan, and What Does It Include?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

ClearVoice

FEBRUARY 6, 2019

Facebook pushes aggressive 2019 plans to rise from the ashes. Facebook had a rough 2018. Facebook definitely knows it. And even though people have been predicting the demise of Facebook for years, the company appears to be stronger than ever, according to the company’s end-of-year results conference call last week.

Facebook 70

Facebook Planning Cost Per Click Paid Search Agency 70

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Boosting website traffic. Have a strategic goal in place.

Facebook 172

Facebook Tips Advertisements Advertising 172

Convince & Convert

MARCH 25, 2015

I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. It’s not even traffic , for heaven’s sake?

Traffic 168

Traffic Ad Building Paid Search Agency Advertising Agencies 168

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Share them to foster trust.

Social Networks 179

Social Networks Business Work Management Social Media 179

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 However, running a contest requires a lot of planning. Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules.

Facebook 101

Facebook Rules Barriers Tagging 101

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. We saw Facebook’s algorithm update rock the business world, for starters. How can you possibly turn these trends into a concrete plan? Don’t panic.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans? Why Are Digital Marketing Plans Important?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%.

Social Media 166

Social Media Traffic Media Advertising Agencies 166

ClearVoice

SEPTEMBER 8, 2021

When thinking of Pinterest Pins, the hashtags can support your content efforts in three ways: Searchability: Unlike Facebook, Instagram, Twitter, and the majority of the others, Pinterest is less about followers and more about searchability. Consider Pinterest to be more like Google, but for visual planning.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. So it’s easy to see why all top businesses including LinkedIn, Netflix, and Facebook use them.

Traffic 78

Traffic API Click Rate SMS 78

Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. If you haven’t already incorporated a content marketing strategy into your business or plan to this year, you’re already falling behind. Quick Takeaways. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. For example, this ad from Goodful on Facebook asks viewers a question, implying that they’ll provide the answer in the video: Clickbait ads are made to bring web browsers to a website or to introduce someone to a brand.

Traffic 92

Traffic Work Management Ethics Youtube 92

Biznology

JULY 10, 2015

These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. What to do? If GA4 will meet your needs going forward, great! MixPanel Capterra rating: 4.5 (117 all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Hubspot

MARCH 25, 2020

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. This is an example of Facebook's Local Awareness Ads. If you want to increase foot traffic to your business, this is the button for you.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

Buffer

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. The value of Facebook Stories ads. The audiences on Facebook Stories could be an issue for advertisers.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. For a campaign for a travel agency, for example, she asked prospects about their travel plans. But we’ll mostly drive traffic to a landing page.”

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. Facebook undoubtedly has the lion’s share: 2.23 By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

SmartBug Media

FEBRUARY 11, 2021

This is especially true if you have no action plan in place, if you don’t know which team members should be involved, and if you don’t have a defined timeline. Step Three: Install the HubSpot tracking code, and filter out your internal traffic. HubSpot allows you to connect the following networks: Facebook. Let’s Get Started.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 8, 2019

Oftentimes, businesses struggle with the concept of using Facebook. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Before talking specifically about Facebook, I want to highlight the importance of broader social media marketing.

Communities 67

Communities Facebook Allocation Buyer Personas 67

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40