Pam Didner

NOVEMBER 5, 2020

But supporting sales by providing content as a marketing person can be tricky. In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Bluetext

MAY 8, 2023

FB (Facebook) It’s where everyone goes to check in on their mom’s friends, and share memes with their high school BFFs. RFP (Request for Proposal) Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Hinge Marketing

SEPTEMBER 1, 2014

You might have seen this chart, illustrating the platforms used by respondents in our most recent research: Some other topics we covered included: Our personal histories with LinkedIn, including how and why we learned to make it work for us. Building a LinkedIn strategy to effectively positioning yourself as a leader in different industries.

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

Convince & Convert

FEBRUARY 12, 2012

But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. That’s how they got to be senior people, because clients and other team members disproportionately gravitate toward their personality and/or expertise. Decentralized Content. Smart About Search. Deal with it.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 131

Hinge Marketing

AUGUST 12, 2014

Whatever your firm’s identity, video is a great place to let your personality shine. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. How to Convert Content into Leads and Sales Hinge’s Fab Five: July 2014 What Does Your A/E/C RFP Response Really Look Like? Be authentic.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Hubspot

JUNE 28, 2016

9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. Many think that there’s no point in marketing for RFP’s if the process is set. Inbound marketing creates that shift and helps you beat the RFP-driven process. 21) “Social media is only for kids and personal use.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Heinz Marketing

NOVEMBER 5, 2018

So I was excited to personally come to Allego for a bunch of reasons. A product might be able to check all the columns in a RFP, but how well did it work and if it takes four or five steps and people can’t really get the job done, that matters now. So those are two personal mentors that I always think of first.

Top of Funnel 60

Top of Funnel Work Management CMO Marketing Management 60

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

SEPTEMBER 12, 2018

We hadn't yet learned of Cambridge Analytica -- the headline-making company charged with improperly harvesting and using Facebook users' personal data in order to sway votes in political elections. For Facebook, that was shifting the News Feed algorithm to boost content from friends and family.

RFP 64

RFP Eye-Tracking User-Generated Content Twitter 64

B2B Digital Marketer

OCTOBER 5, 2020

That’s kind of one Oh one stuff, but then really what are the things that are keeping that person awake at night and how are the services that we provide really meeting their needs? And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Managing the RFP Process. Personal (Managing your own life). Why Microsoft Should Bring Facebook-like Look to SharePoint. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

MAY 3, 2012

The data that you’re looking at for a Klout score or services like it, is so limited that there’s no way you could draw massive conclusions about a person, like whether or not they’re qualified for a job, based on that particular number. Where are these people who are creating these RFP’s getting that from?

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Webbiquity

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Anteriad

APRIL 25, 2023

Either operated by a single person or a group from the same company. Branding also applies to how the company communicates online with customers, personality, and culture. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Either operated by a single person or a group from the same company. Branding also applies to how the company communicates online with customers, personality, and culture. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

JULY 26, 2016

Also, be sure to read the reviews from 3rd party sites like Yelp, Facebook, Google, BBB.org, etc. I have a small handful of SEO companies and individuals that I personally trust to do good work. Look at their Twitter, LinkedIn and Facebook feeds. It’s a very personal thing, you may want to try a project 1st.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76