Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Solving B2B on Facebook. Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Facebook. This score is based on four components: Establishing a professional brand through your LinkedIn profile. Jump to a Section. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

FMG Suite

APRIL 25, 2024

In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. For every one thing you post, make sure you comment on at least five other users’ posts. • “Comments are currency.” When you post, only link out sometimes, as LinkedIn rewards those who keep users on the platform.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

Personalization 129

Personalization SEO Brand Identity Branding 129

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

SocialPilot

APRIL 26, 2024

Every brand or business has different KPIs and metrics, and the same goes for different platforms, as each one generates outcomes differently. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter. Need a companion for your social media posting schedule?

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics. Facebook user statistics. Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? After all, I wanted to track my personal Instagram posts. As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. They could be for lead generation, form submission, lead nurturing, or social sharing. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Oktopost

NOVEMBER 4, 2019

They can also play an important role in lead generation. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. While customer service chatbots are often found on a company’s website, social media is a great place for lead generation bots to live.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. First, Facebook announced you’d no longer need a college email address to join the platform. Second, Facebook introduced the News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. It’s your digital reputation. ”

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Hubspot

OCTOBER 2, 2018

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. Did that mean 50 million users had been exposed to content from a coordinated misinformation campaign , a la the 2016 U.S. For the second bug, the video uploader improperly generated an access token.

Facebook 73

Facebook User-Generated Content Case Studies Privacy 73

Buffer

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion Internet users in the world. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Typically, a social media user engages with an average of 6.7 Typically, a social media user engages with an average of 6.7 Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. Grabbing your audience’s attention.

Facebook 63

Facebook Marketing Websites Template Display 63

Top Rank Marketing

SEPTEMBER 22, 2023

.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, (..)

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.

Facebook 91

Facebook Brand Identity Branding Paid Search Agency 91

Go Beyond SEO

FEBRUARY 20, 2023

How are they engaging with users? Facebook follows closely behind, with 62 percent of firms holding a social media presence. However, if your goal is community engagement , consider a more personalized network like Instagram or Facebook. What are they doing well? How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Valasys

APRIL 22, 2024

Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. The benefits of having a Google My Business account are- Your business profile will appear on Google Maps.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. Step 1 Open your Instagram profile (through which you have scheduled the reel) on mobile. Step 2 Tap on “☰” on the top right corner of your profile, then tap “Scheduled Content”. How to Edit Natively Scheduled Reel on Instagram?

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection. Each social media platform has its own personality, audience, and format.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126