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15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Lookalikes. Remarketing.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social Media Advertising.

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Online Marketing for Small Businesses: Time and Cost-Effective Ideas

Scoop.it

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. Be Active on Facebook Groups.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. Of course, Google also offers display ads on their Google Display Network. Or simply, paid. per click, $6.59 TikTok Ads.

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How Facebook Watch Will Change the Game for Marketers

Adobe Experience Cloud Blog

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

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How to Measure Your Facebook ROI

Sprout Social

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. What Is Facebook ROI? Facebook Ads. More than 1.71

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