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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. But there is no one tool that can measure everything you want to know. These tools let you compare data over time to see patterns.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. We track and measure each post’s performance. Click To Tweet.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Brand advertising also helps in improving the organic click-through-rate (CTR) for the targeted keywords.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. But there is no one tool that can measure everything you want to know. These tools let you compare data over time to see patterns.

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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

That’s because these metrics effectively measure your company’s growth while at the same time, being practical and straightforward to implement. Pirate metrics are a way to categorize and group KPIs depending on what aspect of your business you want to measure. Trust me, Facebook or Instagram isn’t always the answer.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Confusion over these measurements has fueled the social media ROI debate.

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The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 31% of high-growth firms now have a formal employee advocacy program in place.